Core Insights - The "2025 Annual Research Report on China's Cultural Industry and Tourism" indicates a steady progress in the cultural and tourism sectors, highlighting a trend of high-quality development post-recovery [1] - The report emphasizes the importance of digital transformation and new business models, positioning cultural tourism consumption as a key driver for domestic demand recovery and a critical link for internal and external circulation [1] Group 1: Industry Trends - The report identifies ten major trends, including the modernization of cultural narratives, collaboration between industries, digitalization of industry logic, networking of regional functions, assetization of data elements, democratization of creative subjects, stratification of consumer markets, platformization of industry forms, boundary-less integration, and a dual-circulation development pattern [1] - The cultural and tourism sectors are experiencing enhanced vitality and scale efficiency due to new business models and digital transformation [1] Group 2: Challenges and Opportunities - The industry faces challenges such as supply-demand matching, structural adjustments, and regional balance [1] - The role of technology companies and platform firms is increasing in the cultural tourism sector, necessitating traditional companies to identify their competitive advantages [2] - The governance of the cultural and tourism sectors needs to adapt to the new digital economy, moving away from traditional regulatory methods to accommodate rapid developments in platform economies and immersive experiences [2]

北京京和文旅发展研究院院长、文化和旅游部文化和旅游研究基地首席专家范周表示，科技企业、平台 公司正在加速布局文旅，对于传统文化和旅游企业来说，找到自身竞争力愈发重要。对管理部门而言， 如何构建与数智时代相匹配的治理新路径值得思考。传统以审批、准入为主的监管方式，已难以完全适 应平台型经济、分布式创作、沉浸式体验等新业态的快速发展。此外，未来文化和旅游领域将更加重视 人的作用。文化和旅游产业是民生产业、幸福产业。一方面，产品和体验必须考虑消费者的需求，另一 方面，人工智能时代对人的解放，使文旅产业更加注重人自身的主动性、创意性和综合性。 《报告》还提出，在数字经济向智能经济跨越的关键阶段，社会美育与体验经济深度融合的发展背景 下，呈现出文明叙事现代化、事业产业协同化、产业逻辑数智化、区域功能网络化、数据要素资产化、 创作主体大众化、消费市场分层化、产业形态平台化、融合态势无界化、发展格局双循环的十大趋势。 北京商报讯（记者 吴其芸）近日，《中国文化产业和旅游业年度研究报告（2025）》（以下简称《报 告》）在京正式发布。《报告》在数据分析、文本分析等基础上新增发布十大政策热词、十大行业年度 热词，同时继续发布十 ...

北京商报讯（记者 王寅浩 宋雨盈）1月31日，国家市场监督管理总局公布违法广告典型案例，云南玉药 生物制药有限公司以健康科普的形式发布"三七脂肝丸"处方药广告，违反了"处方药只能在国务院卫生 行政部门和国务院药品监督管理部门共同指定的医学药学专业刊物上作广告"等有关规定。2025年10 月，云南省玉溪市市场监管局依据《中华人民共和国广告法》有关规定，对该公司作出罚款10万元的行 政处罚。 ...

北京商报讯（记者 王寅浩 宋雨盈）1月31日，国家市场监督管理总局公布违法广告典型案例，松原肛肠 医院在微信公众号、医院简介中宣称，该院为"北京'安氏疗法'松原分中心""中国医师协会肛肠专业委员 会会员单位""卫生部北京中日友好医院'安氏疗法'分院"等，上述广告内容虚假，影响群众知情权和就医 安全。2025年11月，吉林省松原市市场监管局依据《中华人民共和国广告法》有关规定，对该医院作出 罚款10万元的行政处罚。 ...

据悉，山东乘时乘势电子商务有限公司以直播形式发布"艾瑞万绵柔巾""艾瑞万医用牙齿脱敏膏"等未经 审查的医疗器械广告；以直播形式发布的"艾瑞万益生菌固体饮料"等普通食品广告，宣称"对便秘、幽 门螺旋杆菌、胃炎、溃疡有作用"等疾病预防、治疗功效。2025年12月，山东省济南高新技术产业开发 区管理委员会（市场监管部）依据《中华人民共和国广告法》有关规定，对该公司作出罚款10.5万元的 行政处罚。 北京商报讯（记者 王寅浩 宋雨盈）1月31日，国家市场监督管理总局公布违法广告典型案例，山东乘时 乘势电子商务有限公司因以直播形式发布未经审查的医疗器械广告、普通视频广告宣称有疾病预防及治 疗功效，被山东省济南高新技术产业开发区管理委员会被罚款。 ...

Group 1 - The National Market Supervision Administration of China announced typical cases of illegal advertising, with Chongqing Linhui Tai Business Information Consulting Co., Ltd. fined for misleading claims related to disease prevention and treatment in their advertisements [1] - The company promoted ordinary food products such as "986 Embryo Life Enzyme," "Aerospace Longevity Bacteria," and "North Star No. 1 Biotin Tablets" using false information, claiming benefits like "can treat cancer and heart disease" and "effective for high blood pressure" [1] - The Chongqing market regulatory authority imposed an administrative penalty of 160,000 yuan on the company in November 2025 for violations of the Advertising Law of the People's Republic of China [1]

北京商报讯（记者 王寅浩 宋雨盈）1月31日，国家市场监督管理总局公布违法广告典型案例，内蒙古草 之楼生物科技有限公司因普通商品广告中含有涉及疾病预防、治疗功效的内容，被内蒙古自治区呼和浩 特市赛罕区市场监管局罚款。 据悉，内蒙古草之楼生物科技有限公司以直播形式发布的"有机紫苏籽油α—亚麻酸"普通食品广告中含 有"改善、缓解、抗癌"等涉及疾病预防、治疗功效的内容。2025年12月，内蒙古自治区呼和浩特市赛罕 区市场监管局依据《中华人民共和国广告法》有关规定，对该公司作出罚款20万元的行政处罚。 ...

Core Viewpoint - The National Market Supervision Administration of China has penalized Nala Zun Tuo (Guangzhou) Dairy Co., Ltd. for publishing false advertising related to health claims and misleading content in their product promotions [1] Group 1: Company Actions - Nala Zun Tuo (Guangzhou) Dairy Co., Ltd. was fined 450,000 yuan for including false claims in their advertisements, such as references to disease prevention and treatment [1] - The company’s advertisement for "camel milk powder" included misleading statements about being part of the "Belt and Road Initiative" and offered "discount sales quotas" in relevant provinces [1] Group 2: Regulatory Response - The fine was imposed by the Haizhu District Market Supervision Bureau in Guangzhou, based on violations of the Advertising Law of the People's Republic of China [1] - The regulatory body found that the company failed to use citation content accurately and truthfully in their advertisements [1]

Group 1 - The core viewpoint of the article highlights that Guangzhou Jianmei Health Technology Co., Ltd. was fined for publishing illegal advertisements that included false claims related to disease prevention and treatment [1] - The company advertised products such as "brieye珍悦目儿童叶黄素" and "brieye珍悦目润眼丸" with misleading statements like "promotes corneal repair" and "effectively prevents myopia" [1] - The fine imposed by the market supervision bureau amounted to 600,000 yuan, which is approximately 60 million [1]

据悉，杭州青碧品牌管理有限公司发布的"近视散光叶黄素护眼贴"普通商品广告宣称"散光+近视，一贴 恢复视力"等疾病治疗功能；发布的"九芝堂酸枣仁""江中制药益生菌""北京同仁堂牌人参蛹虫草高钙蛋 白粉"等普通食品广告宣称"改善睡眠""促进脂肪代谢""增强免疫力""缓解疲劳"等保健功效。2025年11 月，浙江省杭州市市场监管局依据《中华人民共和国广告法》有关规定，对该公司作出罚款19万元的行 政处罚。 北京商报讯（记者 王寅浩 宋雨盈）1月31日，国家市场监督管理总局公布违法广告典型案例，杭州青碧 品牌管理有限公司因普通商品广告宣称有疾病治疗功能或保健功效，被浙江省杭州市市场监管局罚款。 ...