Core Insights - In 2025, Shaanxi's fruit online retail sales are projected to reach 24.825 billion yuan, ranking second nationally with a year-on-year growth of 7.48% [1] - The leading cities in online fruit sales within Shaanxi are Weinan, Yan'an, and Xianyang, collectively accounting for over 60% of the province's sales [1] - The online retail sales of Shaanxi's key products, apples and kiwis, are expected to be 4.812 billion yuan and 3.526 billion yuan respectively, with year-on-year growth rates of 11.82% and 10.53% [1] Market Structure - By the end of 2025, Shaanxi will have 66 regional public fruit brands, achieving online retail sales of 15.794 billion yuan, a 5.62% increase year-on-year [1] - The top three regional public brands in online sales are "Luochuan Apple," "Meixian Kiwi," and "Zhouzhi Kiwi" [1] - The number of e-commerce fruit brands in the province has increased to 1,040, with total online retail sales reaching 18.994 billion yuan, growing by 7.3% year-on-year [1] Regional Performance - The online retail market for Shaanxi fruits is highly concentrated in the Northwest and East China regions, with Central China showing a notable consumption growth rate of 19.52% [1] - Provinces such as Anhui, Hebei, and Sichuan have growth rates exceeding 18%, indicating potential areas for market expansion [1] Cross-Border E-commerce - In 2025, Shaanxi's fruit cross-border e-commerce online retail sales are expected to reach 176 million yuan, marking a 15.86% increase from the previous year [2] - Landmark products like apples and kiwis lead exports, while pears, citrus, and grapes are gradually finding markets, with Vietnam, Thailand, and Indonesia being key destinations [2] Live E-commerce Growth - The live e-commerce sector for Shaanxi fruits is projected to achieve online retail sales of 8.243 billion yuan in 2025, reflecting a year-on-year growth of 23.38% [2] - Xi'an leads with 4.624 billion yuan in live fruit sales, while Tongchuan shows a remarkable growth rate of 45.84% [2] Influencer Economy - By the end of 2025, the number of fruit influencers in Shaanxi is expected to reach 37,200, a growth of 25.34%, driving online retail sales of 4.455 billion yuan, which is a 28.72% increase [2] - The overall share of online channels in Shaanxi's fruit consumption is continuously expanding, reaching 20.28% in 2025 [2] Future Directions - The Shaanxi Fruit Industry Center plans to focus on brand development, optimizing the e-commerce ecosystem, and expanding domestic and international markets to enhance brand influence and promote high-quality development in the fruit industry [2]

全省卫生健康工作会议日前召开，总结2025年和"十四五"卫生健康工作，对2026年重点任务进行安 排部署。 "十四五"期间，全省卫生健康系统坚持以人民健康为中心，加快推进健康陕西建设，持续深化医药 卫生体制改革，人民群众享有健康服务的公平性、可及性、实效性明显增强，行业治理水平不断提升， 居民健康核心指标持续向好，为全省经济社会发展提供了有力支撑。 省卫生健康委相关负责人表示，陕西将及时规范发放育儿补贴，加快普惠托育服务体系建设，深入 实施儿童青少年"明眸皓齿、身心健康"行动，加强生育全程服务保障；提升基层中医药服务能力，加快 推动中西医融合发展，构建预防、救治、康复一体化城乡中医药服务网络；推进医疗卫生科技创新和成 果转化，加强医教协同发展；规范医务人员互联网平台宣传行为，强化医疗质量安全管理，实现高质量 发展和高水平安全良性互动。（记者：郭诗梦） 2026年，全省卫生健康系统将继续全面推进实施健康优先发展战略，科学高效编制"十五五"规划， 积极服务全省经济社会发展大局，擦亮职业"金名片"；深入实施医疗卫生补短强基计划、康复护理扩容 提升工程、专科能力培优行动，促进优质医疗资源扩容下沉；发挥医疗医保医药协同 ...

根据大会日程，1月27日至28日，省十四届人大四次会议各代表团分别召开全体会议和小组会议， 对《关于陕西省2025年国民经济和社会发展计划执行情况与2026年国民经济和社会发展计划草案的报 告》《关于陕西省2025年财政预算执行情况和2026年财政预算草案的报告》进行审查。 会议现场，代表们立足各地区、各部门实际，围绕营商环境、乡村振兴、科技创新、民生保障等谈 感受、提建议。大家纷纷表示，要在省委、省政府坚强领导下，锚定目标、坚定信心，开拓进取、真抓 实干，为奋力谱写中国式现代化建设的陕西新篇章作出新贡献。（记者：甘甜） "计划草案前瞻性与操作性兼备，财政预算安排体现了积极稳健、提质增效的政策导向。"省人大代 表、民进安康市委会秘书长唐晓建议，进一步加大对陕南地区的倾斜支持力度，加强基础设施互联互 通，助力优势产业提质增效，推动区域协调发展，夯实共同富裕基础。 人才振兴是乡村振兴的基础。省人大代表、勉县阜川镇小河庙村党支部副书记鲁琼建议，聚焦特色 产业发展开展校地、企地靶向引才，推动青年人才与乡村发展同频共振。 会场气氛热烈，代表们踊跃发言，各抒己见。大家纷纷表示，两份报告内容客观、实事求是，全面 反映了陕西 ...

Core Insights - In 2025, Shaanxi's total retail sales of consumer goods reached 1,158.799 billion yuan, growing by 6.0% year-on-year, surpassing the national average growth of 2.3% [1] - The growth in retail sales was driven by strong consumer demand and effective promotional policies, including trade-in programs [1] Retail Performance - Retail sales from above-designated enterprises increased by 7.3% compared to the previous year [1] - The retail sales of goods amounted to 1,031.583 billion yuan, with a growth rate of 6.2%, while catering revenue reached 127.216 billion yuan, growing by 3.7% [1] - Urban retail sales were 1,027.654 billion yuan, up 6.0%, while rural retail sales were 131.145 billion yuan, increasing by 5.5% [1] Consumer Goods Categories - Over 60% of retail categories experienced growth, with automotive goods retail sales increasing by 5.8%, significantly boosted by a 30.6% rise in new energy vehicle sales [2] - Home appliances and audio-visual equipment saw a retail sales increase of 27.1%, while gold and jewelry retail sales grew by 19.2% [2] - Basic living goods also showed stable growth, with food retail sales increasing by 12.4% [2] Online Sales Growth - Online retail sales through public networks for above-designated enterprises grew by 22.9%, with this segment accounting for 23.0% of total retail sales, an increase of 2.7 percentage points from the previous year [2] Private Sector Performance - Retail sales from private enterprises in Shaanxi increased by 9.6%, contributing 5.6 percentage points to the growth of total retail sales [3] - The share of private enterprises in total retail sales reached 58.4%, up by 1.5 percentage points from the previous year [3]

全省市场监管系统深化市场监管领域"证照联办"改革，实施"免申即办"改革。发布"秦增信"融资增 信模型，助力1.9万户个体工商户获得贷款9.3亿元，2657户个体工商户转型为企业；出台广告合规助企 措施及流量扶持中小微经营主体措施，开展整治涉企乱收费专项行动；全面推行服务型执法，减免罚款 4210万元，为企业解难题办实事2272件。 同时，全省市场监管系统坚持质量筑基，深入实施质量强企强链强县（区）行动，引导370多户企 业导入先进质量管理模式；新建各级社会公用计量标准180项，深化地方标准管理制度改革试点工作； 建成"秦质享"陕西质量基础信息服务平台，入驻服务机构1200多家，上线服务方案3300多个，为企业提 供全链条质量技术服务。 1月23日，记者从全省市场监管工作会议上获悉：2025年，全省市场监管系统持续优化营商环境、 推进质量强省建设、提升市场监管能力，进一步激发经营主体活力。全省新设经营主体62.86万户，实 有企业169.74万户，在经营主体中的占比提升至28.25%。 在提升市场监管能力方面，全省市场监管系统深化企业数据填报"一件事""多报合一"改革，全面推 行"信用+双随机"监管。开展"信用 ...

Group 1: Promoting Common Prosperity - The focus is on improving the quality of life for the people in Shaanxi, emphasizing the importance of meeting the public's aspirations for a better life [2] - Suggestions include integrating rural elderly care, childcare, and assistance for the disabled into key tasks of rural revitalization, and promoting public resources to support rural and disadvantaged groups [2] - Recommendations for enhancing labor rights and protections for new employment forms, including establishing a legal framework and improving access to benefits [2][3] Group 2: Developing a Modern Industrial System - The development of new productive forces is essential for upgrading productivity and achieving modernization in Shaanxi [4] - Suggestions include strengthening local industrial policies, enhancing innovation platforms, and promoting collaboration across various sectors to improve competitiveness [4][5] - Recommendations for establishing a drone innovation center and a national-level low-altitude economy training base to enhance the aerospace industry's competitive edge [5] Group 3: Urban-Rural Integration and Regional Coordination - Urban-rural integration and regional coordination are crucial for optimizing spatial layout and enhancing internal dynamics for sustainable development [6] - Proposals include creating a collaborative mechanism for industrial integration and establishing a supply-demand information platform for key industries [6] - Suggestions for enhancing the connectivity between Xi'an and Yulin to form a collaborative innovation and energy industry belt [6][7] Group 4: Building an Inland Reform and Opening High Ground - The goal is to create an inland reform and opening high ground to support high-quality development in Shaanxi [8] - Recommendations include enhancing transportation networks and resource allocation hubs to facilitate cross-regional collaboration [8][9] - Suggestions for participating in the Belt and Road Initiative to foster multidimensional trade cooperation and attract high-tech investments [9] Group 5: Promoting Green and Low-Carbon Development - The "14th Five-Year Plan" period is critical for the comprehensive green transformation of economic and social development [10] - Proposals include developing renewable energy industries and enhancing pollution control measures through collaborative governance [10][11] - Recommendations for optimizing waste management systems and transforming waste incineration into a resource recovery hub [11] Group 6: Cultural Development and Promotion - Building a culturally strong province is essential for the high-quality development of Shaanxi [12][13] - Suggestions include enhancing cultural tourism experiences and optimizing service delivery to attract visitors [13] - Recommendations for establishing cultural exchange platforms and promoting Shaanxi's cultural products internationally [14]

Group 1: Economic Development and Investment - The domestic demand market is crucial for economic development and social livelihood, serving as a primary support for economic growth [1] - Industrial, manufacturing, and industrial technological transformation investments grew by 9.4%, 13.3%, and 6.1% respectively, while private investment increased by 4.6%, indicating an optimization in investment structure and efficiency [1] - The government work report emphasizes the need to expand effective demand to ensure stable economic growth, with representatives suggesting strategies for effective investment and new consumption [1][2] Group 2: Effective Investment Expansion - Effective investment is essential for current demand and future supply, focusing on both quantitative growth and qualitative improvement [2] - The government plans to deepen high-quality project promotion, enhancing project management from construction to output to stimulate investment growth and optimize industrial structure [2] - Recommendations include establishing a "project manager" system for cross-department coordination and creating a provincial guiding fund to attract social capital [2] Group 3: New Consumption Opportunities - The government aims to boost consumption through special actions, including trade-in programs and holiday consumption policies, while removing unreasonable restrictions in the consumption sector [4] - New consumption is driven by data empowerment and innovative scenarios, with suggestions for a "1+N" new consumption city system and enhanced cross-department collaboration [5] - Initiatives like the "Silk Road New Year Goods Festival" and the establishment of cultural and commercial integration parks are proposed to stimulate consumption vitality [5] Group 4: Optimizing Business Environment - The private sector plays a vital role in market supply and consumption capacity, necessitating a better development environment for high-quality growth [6] - Continuous improvement of the business environment is highlighted, with measures to ensure fair market access and competition for private enterprises [6] - Suggestions include implementing a risk filing system for business environment reforms to encourage innovation while managing potential risks [6]

Group 1 - The government work report emphasizes the commitment to high-quality development and ecological protection, aiming to write a new chapter in modernization for Shaanxi [2][3][4] - The report is seen as a comprehensive and practical document that aligns with the spirit of the 20th National Congress of the Communist Party, providing clear goals and actionable tasks [2][3][4] - Representatives highlighted the importance of integrating political leadership into all aspects of governance and the need for practical measures to support local development [2][3][4] Group 2 - The report calls for the construction of high-quality projects and the optimization of the business environment, with a focus on industrial transformation and urban integration [6][10] - Suggestions include leveraging artificial intelligence and advanced manufacturing to enhance regional development and competitiveness [6][7] - There is a strong emphasis on supporting county-level economies and promoting unique, differentiated development paths based on local resources [10][11] Group 3 - The report advocates for cultural innovation through digital technology and the preservation of cultural heritage, aiming to enhance the cultural landscape of Shaanxi [12][13] - Recommendations include increasing support for cultural and tourism integration, as well as promoting local cultural products and events [12][15] - The development of a robust cultural ecosystem is seen as essential for improving the quality of life and fostering community engagement [12][16]

Group 1 - The core focus of the "Le Gou An Kang · Hui Xiang Sheng Huo" 2026 New Spring Consumption Season is to enhance consumer experience through various activities, including the New Year Goods Festival and cultural tourism events, aimed at meeting diverse and high-quality consumption demands of citizens and tourists [1] - The New Year Goods Festival, titled "An Enjoyable New Year · Hui Gou Wan Jia," features over a hundred local enterprises showcasing specialty agricultural products, imported foods, and plush toys, creating immersive shopping experiences across various themed areas [1] - The cultural tourism sector is highlighted by the "Chuang You An Kang · Min Su Huan Cai" initiative, which leverages local ice and snow resources along with folk culture to create integrated tourism experiences, including cultural performances and themed activities [1] Group 2 - The expansion and upgrade of bulk commodity consumption is a significant highlight of the event, with activities in the automotive sector, including a New Year car exhibition and special events for new energy vehicles, offering combined government subsidies and enterprise discounts [2] - The home appliance and digital sectors are implementing trade-in and subsidy policies to facilitate convenient exchanges, while other industries like fuel and home goods are introducing promotional measures to stimulate consumer spending [2] - The Ankang Municipal Bureau of Commerce is committed to coordinating resources effectively and innovating promotional strategies to create a safe and orderly consumption environment, ensuring that the activities align with citizen needs and continuously stimulate consumption momentum [2]

培训会上，汉诺威米兰展览、英富曼会展、ITE展览集团、励展博览集团、北京莫斯特国际商务会 展公司等知名国际会展公司的行业专家、资深从业者，分享了2026年全球顶尖展会的参展攻略，通过案 例拆解了展位引流、客户谈判和订单转化的实战技巧，并在知识产权保护、数字赋能、合规运营等内容 上给予系统化、专业化技术指导。 在交流互动环节，授课专家和企业围绕金属加工、原料药、婴儿乳品、酒精饮品、生物药业等重点 领域国际市场开拓进行了交流。（记者：肖倩） 省商务厅副厅长孟军说，"陕耀全球"拓市场抓订单活动已经成为陕西扩大外贸出口、培育市场新主 体的重要抓手。过去一年，在各级相关部门和企业的共同努力下，陕西上千家企业主动求变、亮相全 球，在50多个国家上百场国际展会上打出了"陕西制造""陕西品牌"，为我们打好外贸拓展硬仗奠定了坚 实基础。2025年，全省货物进出口首次突破5000亿元大关。希望广大企业在新的一年，面对大国博弈、 合规壁垒等诸多挑战，进一步坚定信心、凝聚发展合力、提升能力本领，利用国际展会平台抢抓机遇， 为陕西外贸发展作出更大贡献。 1月27日，记者从省商务厅获悉：为全面落实省委、省政府关于打好外贸拓展硬仗部署安排 ...