Zhong Guo Shi Pin Wang
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这一杯“见”敦煌 星巴克与敦煌美术研究所联名系列上新
Zhong Guo Shi Pin Wang· 2025-09-28 10:49
Group 1 - Starbucks has launched a limited collaboration series inspired by Dunhuang murals, integrating ancient art aesthetics into modern life [1][3] - The collaboration includes a range of products such as mugs, thermos cups, tote bags, and a special membership gift set, all featuring designs inspired by Dunhuang's classic wall paintings [3][5] - The Dunhuang-themed store opened on September 23 at the Yiwang International Store, showcasing a blend of Dunhuang's cultural heritage and Starbucks' coffee experience [5][7] Group 2 - During the National Day holiday, the Dunhuang-themed store will offer a limited-time customized drink, enhancing the cultural experience with flavors reminiscent of Dunhuang's landscapes [7][8] - The store's design features modern interpretations of traditional Dunhuang elements, creating a unique space that reflects the harmony between ancient culture and contemporary lifestyle [5][6]
《动物油脂 牛油》国家标准宣贯会在广汉召开,牛油产业规范化发展步入新阶段
Zhong Guo Shi Pin Wang· 2025-09-28 10:18
Core Viewpoint - The establishment of the national standard for animal fat, specifically beef tallow, marks a significant milestone for the beef tallow industry in China, transitioning from disorder to order and enhancing food safety and consumer experience [1][21]. Summary by Relevant Sections Industry Background - The hot pot industry in China is a crucial segment of the catering market, with an annual scale exceeding 600 billion yuan, where beef tallow serves as a core ingredient impacting food safety and consumer experience [1]. Standard Development - The national standard for beef tallow was officially introduced after four years of discussions and research, addressing long-standing issues of quality inconsistency and safety concerns in the industry [2]. - The standard outlines quality requirements, inspection rules, labeling, storage, and transportation, filling a significant gap in the beef tallow industry's safety standards [2]. Industry Impact - The implementation of the national standard is expected to reshape the industry landscape by forcing small-scale operations to upgrade or exit the market, while creating a fair competitive environment for compliant enterprises [2]. - The shift from price competition to quality competition is anticipated, promoting a more standardized and regulated development within the industry [2]. Collaborative Efforts - The standard's success is attributed to a collaborative effort among academia, industry, and research institutions, with significant contributions from various experts and organizations [4][8]. - The commitment from companies like Zhang Bingbing to adhere to and promote the national standard is crucial for fostering industry-wide compliance and improvement [4][7]. Future Outlook - The national standard is seen as a foundation for ensuring food safety and promoting consumption upgrades, with a focus on enhancing product quality and management practices in the beef tallow industry [8][21]. - The emphasis on safety as a core competitive advantage is expected to drive companies to prioritize adherence to quality and safety standards, ultimately benefiting consumers [21].
借力「奶爸经济」,小红书助力QQ星破解亲子营销同质化难题
Zhong Guo Shi Pin Wang· 2025-09-28 09:39
近年来,「爸爸带娃」话题从边缘走向主流,成为社交媒体与现实生活中的高频讨论对象。那些被网友们津津乐道的名场面中,既有状况百出的笨拙瞬间, 也有脑洞大开的带娃「神」操作,更不乏爱意满满的温情时刻。在小红书上,风格迥异的「奶爸」群体声量正以惊人的速度增长——他们记录育儿日常、分 享育儿知识,上演各类花式整活,用真实的生活切片让大众看见爸爸育儿的多元可能。 共担育儿的社会趋势下,「奶爸叙事」正在成为社交媒体新母题。种种舆论和看法的转变,也为品牌提供了新的洞察——在亲子消费赛道内卷加剧的当下, 「爸爸带娃」正成为营销破局的新支点。如何跳出传统亲子营销的窠臼,以真实、有趣、有共鸣的内容打造差异化沟通,从而有效抢占用户心智?这一次, QQ星#披荆斩棘的爸爸 话题活动给出了新解法。 乘势「披哥」综艺热度 小红书携QQ星整活爸爸带娃 如今提及「披荆斩棘」一词,观众们往往会首先联想到芒果TV推出的大型舞台竞技类真人秀节目《披荆斩棘》系列。舞台上在面对挑战时不断突破自己、 展现舞台魅力的哥哥们,与新一代奶爸育儿「直面挑战、助力成长」的内核不谋而合。 一边是「披哥」等综艺持续释放的男性成长叙事余温,另一边是公众对父亲育儿参与度提升 ...
CIMIE 2025圆满落幕:Quintus HPP超高压技术成焦点,以高效灭菌+无防腐剂+高品质,赋能肉类食品安全加工!
Zhong Guo Shi Pin Wang· 2025-09-28 08:02
Core Insights - The China International Meat Industry Exhibition (CIMIE 2025) successfully took place in Xiamen from September 15-17, 2025, focusing on meat processing technology innovation and food safety [1] - Quintus showcased its new HPP (High Pressure Processing) technology, which effectively inactivates pathogens without the need for heat or chemical preservatives, significantly extending product shelf life while preserving natural flavor and nutritional value [1][3][5] Group 1: Technology and Applications - HPP technology can effectively eliminate harmful pathogens such as Listeria and Salmonella, making it suitable for ready-to-eat meat products, prepared meals, pet food, and seafood processing [5][6] - The technology aligns with consumer demand for clean label and health-conscious products, enabling manufacturers to develop low-sodium, high-nutrition ready-to-eat meat products [6] - In seafood processing, HPP technology offers unique advantages, including higher meat yield compared to traditional manual processing, providing a new pathway for cost reduction and efficiency improvement [6] Group 2: Company Profile and Market Position - Quintus has been a benchmark in the high-pressure technology field since 1950, delivering equipment to 45 countries and establishing a presence in China since 1985 with a professional team of over 20 experts [11] - The company emphasizes immersive experiences at exhibitions, allowing attendees to directly feel the quality of products that have utilized HPP technology, showcasing the system's efficiency and reliability [7] - Quintus aims to inject new momentum into the food industry, continuously supporting enterprises in creating high-quality products and promoting dual upgrades in safety and quality [13]
益海嘉里深圳区域徒步引领健康新风尚,金龙鱼丰益堂以食养创新践行“健康中国”
Zhong Guo Shi Pin Wang· 2025-09-28 07:31
Core Viewpoint - The event organized by Nanhai Oil and Yihai Kerry aims to promote health awareness and active lifestyle through outdoor activities, aligning with the national "Healthy China 2030" initiative [5][9][12]. Group 1: Event Overview - The outdoor walking event titled "Walking Together for Health" was held in Shenzhen Bay Park, involving six local enterprises and promoting health concepts [1][6]. - Participants engaged in various activities, including warm-up exercises and team chants, showcasing their commitment to a healthy lifestyle [7]. Group 2: Corporate Responsibility and Health Strategy - Yihai Kerry has launched the "Jinlongyu Fengyitang" health brand, focusing on personalized health products that integrate dietary and medicinal wisdom [5][12]. - The company emphasizes the importance of corporate participation in health promotion, contributing to the broader "Healthy China" initiative [9][12]. Group 3: Health Promotion and Community Engagement - The event served as a platform to extend health concepts from products to everyday life, with participants distributing health information to the public [8][9]. - Yihai Kerry plans to expand health-themed activities and leverage digital tools to enhance community engagement and health management [14].
额敏县“质量月”假冒伪劣物品集中销毁活动圆满完成,共筑满意消费环境再添实效
Zhong Guo Shi Pin Wang· 2025-09-28 06:32
下一步,额敏县市场监督管理局将持续强化消费维权,加大对假冒伪劣等违法行为的打击力度,不断优 化消费环境,切实维护广大消费者合法权益,为额敏县消费市场的健康发展保驾护航。(供稿:邓玉 婷) 本次行动集中销毁了涵盖过期及检验检疫不合格的食品类、过期失效和未经批准生产进口的药品及医疗 器械类、不符合国家强制性标准的滴灌带、化肥的工业产品类等多品类危害市场秩序和公众安全的物 品。 此次集中销毁行动,共计销毁物品54640件(盒)、货值49.4万元,是额敏县严厉打击假冒伪劣、规范 市场秩序的有力实践。通过对问题物品的集中销毁,有效防止了其再次流入市场,切实保障了人民群众 身体健康和生命财产安全,进一步维护了公平竞争的市场环境,为"共筑满意消费"年主题落地见效、促 进地方高质量发展注入了强劲动力。 在国庆节与中秋节"两节"来临之际,为切实保障节日期间市场秩序和公众消费安全,9月28日上午,额 敏县市场监督管理局在额敏县也迷里广场顺利开展"质量月"及假冒伪劣物品集中销毁活动,为即将到来 的佳节筑牢安全防线。 ...
额敏县市场监督管理局:多维度开展“质量月”系列活动 筑牢民生安全防线
Zhong Guo Shi Pin Wang· 2025-09-28 06:32
Core Viewpoint - The series of activities organized by the county's market supervision bureau aims to enhance public awareness of quality safety and promote a culture where everyone values quality [1][2][3] Group 1: Quality Awareness Activities - The "Inspection and Testing Institution Open Day" allowed the public and business leaders to observe vehicle inspection processes, making quality inspection work more transparent and accessible [1] - The "Safe Elevator Use" event educated residents on elevator safety through simulations and safety manuals, addressing risks associated with old elevators in over 10 communities [2] - A display of counterfeit goods highlighted the dangers of fake products, with law enforcement explaining identification techniques to the public [2] Group 2: Enforcement Actions - The market supervision bureau conducted a destruction event for counterfeit goods, destroying items worth 494,000 yuan, demonstrating a strong commitment to combating quality violations [3] - The activities combined immersive experiences, practical education, and enforcement actions to enhance public quality safety awareness and reinforce corporate responsibility [3] - Future efforts will focus on maintaining quality supervision and public education to ensure safety in food and transportation [3]
鱼你在一起马来西亚六店同开,踏上海外扩张高速列车
Zhong Guo Shi Pin Wang· 2025-09-28 06:26
Core Insights - The rapid expansion of Chinese cuisine overseas is highlighted, with nearly 700,000 Chinese restaurants abroad and a market size approaching 3 trillion yuan as of September 2024 [1] - Southeast Asia is identified as the primary battleground for Chinese restaurant brands due to favorable geographic positioning and taste preferences [1] Group 1: Market Expansion - The popular dish "sour fish" has gained significant traction among Southeast Asian consumers, leading to notable local expansion [3] - The brand "Fish You Together" opened six new stores simultaneously in Malaysia, marking a strong growth momentum and a shift towards regional market penetration [3][7] - The event was attended by industry leaders, indicating a collective recognition of the evolution of Chinese cuisine from mere product export to a broader cultural exchange [3] Group 2: Cultural Integration - The new stores feature a modern design that integrates Eastern aesthetics with contemporary international design, enhancing the dining experience [5] - The brand aims to communicate a deeper connection with consumers, promoting a modern Eastern lifestyle that resonates with local youth [7] - The opening event included cultural elements and social media engagement, enhancing brand visibility and consumer participation [12] Group 3: Localization Strategy - "Fish You Together" emphasizes a "think global, act local" approach, adapting its offerings to local tastes while maintaining core product standards [9] - New localized dishes, such as Thai-style fish and coconut curry fish, have been well-received by Malaysian consumers [9] - The brand's successful local adaptation is supported by a proven business model that combines fast-food pricing with a full-service dining experience [13] Group 4: Financial Performance - The opening of the "Man Jia Le" store in Malaysia achieved over 13,000 Malaysian Ringgit in sales on its first day, demonstrating strong single-store profitability [15] - Malaysia serves as a strategic hub for expanding into Southeast Asia, with plans to enter markets like Indonesia, Thailand, and Singapore [15] - The ongoing "Belt and Road" initiative and RCEP benefits are seen as catalysts for the growth of Chinese cuisine abroad, with "Fish You Together" exemplifying successful market penetration strategies [15]
从“有”到“优”,奇鹤“十大金标准”卷起DHA品类全面升级
Zhong Guo Shi Pin Wang· 2025-09-28 06:26
Core Viewpoint - The article highlights the increasing importance of DHA as a key nutrient for brain and visual development in children, emphasizing the need for high-quality DHA products in a market filled with varying claims and safety concerns [1][2][3]. Part 1: Market Dynamics and Consumer Needs - The concept of "nutritional fourth meal" is gaining traction among Chinese families, leading to a heightened focus on DHA due to its critical role in child development [1]. - The 2023 Dietary Reference Intakes for Chinese residents recommend specific daily DHA intake levels for different age groups, indicating a clear guideline for parents [1]. - A survey revealed that over half of children aged 3-17 in China do not meet the recommended DHA intake, with average daily consumption significantly below the guidelines [2]. - The demand for DHA supplements is rising, with a notable increase in sales during promotional events, reflecting strong consumer interest in brain health products [2]. Part 2: DHA Quality Standards - In response to market complexities, the company has established "Ten Gold Standards" for DHA products, focusing on raw materials, production, testing, and monitoring to enhance consumer trust and experience [3][4]. - The first five standards include the use of non-GMO patented raw materials, customized nutrition plans based on scientific guidelines, plant-based gelatin, clinical validation of benefits, and allergen-free formulations [5][6][7]. - The second set of five standards emphasizes production safety, comprehensive safety testing, measurable effect tracking, and transparency in product information [8][9][10]. Part 3: Company Commitment and Achievements - The company has invested significantly in research, raw materials, production, and testing over its 20-year history, establishing itself as a trusted brand in the DHA market [10]. - It collaborates with leading suppliers and adheres to stringent production standards to ensure product quality and safety [10]. - The brand has received multiple accolades, including the International Monte Award and recognition as the top seller of high-DHA algae oil, reinforcing its reputation among consumers [11].
新疆乌苏市市场监管局开展“双节”前夕专项检查筑牢安全防线
Zhong Guo Shi Pin Wang· 2025-09-28 06:26
Core Viewpoint - The article emphasizes the proactive measures taken by the Urumqi Market Supervision Administration in Xinjiang to ensure public safety and quality during the upcoming National Day holiday through comprehensive inspections and safety awareness campaigns [1] Group 1: Safety Inspections - The administration has formed inspection teams comprising regulatory, technical, and law enforcement personnel to conduct thorough safety checks across multiple sectors [1] - Five key areas of focus for inspections include industrial product quality, food safety in restaurants, safety in the delivery industry, pharmaceutical safety, and the safety of special equipment [1] Group 2: Industrial Product Quality Safety - Inspections target various consumer products such as building insulation materials, hazardous chemicals, special labor protection products, fire safety products, electric bicycles, children's toys, and charging devices to ensure compliance with safety standards [1] - The administration also checks food packaging for mooncakes and tea to prevent illegal production and ensure adherence to national standards [1] Group 3: Restaurant and Delivery Safety - In restaurants, the focus is on the compliance of gas appliances and food safety management in accordance with the Food Safety Law of the People's Republic of China [1] - For the delivery industry, safety regulations regarding traffic, electric bicycle modifications, and food safety are being promoted to enhance the awareness of delivery personnel [1] Group 4: Pharmaceutical and Special Equipment Safety - The administration conducts random checks on pharmacies, medical institutions, and cosmetic businesses, ensuring any issues found are rectified promptly [1] - Special equipment safety is emphasized, with inspections on pressure vessels, boilers, elevators, and forklifts to ensure adherence to safety management protocols [1] Group 5: Future Actions - The administration plans to intensify safety regulation efforts during the holiday period, streamline complaint channels, and strictly investigate any violations to protect consumer and operator rights [1]