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黔“雁”南飞取真经,第二期贵州“头雁”培育能力提升集训班在中山大学结业
Nan Fang Nong Cun Bao· 2025-12-13 13:01
黔"雁"南飞取真 经,第二期贵 州"头雁"培育能 力提升集训班在 中山大学结业_ 南方+_南方plus 12月6日至9日, 第二期贵州"头 雁"培育能力提 升集训班在中山 大学举办,来自 贵州各地的170 余名乡村产业带 头人——"头 雁"们,飞越黔 岭,齐聚珠江之 畔,开启了一场 为期四天的沉浸 式学习与对接之 旅。 开班式现场 政校协同育"领 头雁" 贵州省农业农村 厅党组成员、副 厅长缪杰,贵州 省人力资源和社 会保障厅人才服 务局局长陈鹏, 中山大学副校长 邰忠智等出席开 班式,共同 为"头雁"们鼓 劲。贵州省委组 织部、省财政 厅、团省委及相 关市州农业农村 部门负责人、国 内五所顶尖培育 高校代表齐聚一 堂。 中山大学副校长邰忠智致欢迎辞 "头雁项目,上 接国家乡村振兴 战略天线,下连 贵州田间地头地 气,是培育乡村 产业人才的金字 招牌。"中山大 学副校长邰忠智 殷切期望学员们 能将"湾区的理 念、市场的逻 辑、创新的火 花"带回贵州, 转化为乡村产业 高质量发展的强 劲动能。 贵州省农业农村厅副厅长缪杰作开班动员讲话 贵州省农业农村 厅副厅长缪杰寄 语学员们要珍惜 机会、潜心学 习,希望通过各 ...
赋能品牌持续“狂飙”!“媒体+”新会陈皮产业观察站正式授牌成立
Nan Fang Nong Cun Bao· 2025-12-13 13:01
"一两陈皮一两 金"的含金量, 正在被"媒体 +"持续扩大。 12月12日,第七 届新会陈皮文化 节系列活动开幕 现场,一大重磅 当属"媒体+"新 会陈皮产业观察 站正式获授牌。 据悉,该观察站 由中国品牌杂志 社与南方农村报 社两家主流媒体 携手新会区共同 建立,将从品牌 传播、市场洞 察、趋势研究等 维度,更系统、 更持久地深度赋 能产业发展,为 陈皮产业提供了 从品牌塑造到市 场开拓的全链条 赋能。 赋能品牌持 续"狂飙"!"媒 体+"新会陈皮产 业观察站正式授 牌成立_南方+_ 南方plus "媒体+"新会陈皮产业观察站正式授牌。 三大组合拳扩大 含金量 作为本届文化节 的重头戏,"媒 体+"新会陈皮产 业观察站可谓给 予厚望,这是新 会陈皮向"媒体 +"要价值,用 宣传为新会陈皮 产品镀金的生动 实践。作为核心 发起者之一,近 年来,南方农村 报通过"智库输 出""活动营 销""场景打 造"三大组合 拳,不断夯实新 会陈皮这一金字 招牌,在产业品 牌培育发展上写 下了浓厚一笔。 媒体赋能一大亮 点是智库输出。 自2016年起,南 方农村报持续派 驻专业团队深耕 新会陈皮国家现 代农业产业园, 深度参 ...
联农共富,初心不改!温氏股份获第三届“猗顿猪业杰出贡献奖”
Nan Fang Nong Cun Bao· 2025-12-13 13:01
联农共富,初心 不改!温氏股份 获第三届"猗顿 猪业杰出贡献 奖"_南方+_南方 plus 敢做养猪先锋, 不忘联农带农! 12月13日,第五 十二届养猪产业 大会(广州)顺 利闭幕。在当天 举办的颁奖典礼 认可,更是 对"带农致富"初 心的坚定守护。 从"公司+农 户"到"公司+家 庭农场"再到创 新的"政银企村 户"共建模式, 温氏股份始终践 行联农带农的初 心,构建起风险 共担、利益共享 的紧密共同体。 2015年-2025年 前三季度累计支 付农户养殖费用 超961亿元,即 便行情低迷期, 仍保障农户收益 稳定,让4.3万 农户实现家门口 创业致富。 上,温氏食品集 团股份有限公司 (简称:温氏股 份)荣获第三届 恒通杯"猗顿猪 业杰出贡献 奖" 。 温氏股份总裁 黎少松(中)代表企业上台,接受广东省农业农村厅总畜牧兽医师陈楚楷(右)、四川恒通内江猪保种繁育有限公司董事长郭 亮(左)颁发的"猗顿猪业杰出贡献奖"。 "猗顿猪业杰出 贡献奖"既是对 行业贡献的权威 以科技为翼,温 氏股份与华为等 科技企业深度合 作,研发出"牧 视通""AI诊 疗"等产品,将 AI从探索走向应 用,让农户养殖 更高效;以服 ...
“四个共享”助力,“媒体+”赋能!大湾区农交会“云城好物”推介活动成功举办
Nan Fang Nong Cun Bao· 2025-12-13 10:00
Core Viewpoint - The "Cloud City Good Products" promotion event successfully held in the Greater Bay Area aims to enhance agricultural inter-provincial cooperation through a "media+" model and the "Four Shares" initiative, fostering new opportunities for agricultural development and market integration [2][4][12]. Group 1: Event Overview - The "Cloud City Good Products" promotion event took place on December 13 at the Zhudao Hotel in Guangzhou, attracting significant attention from various sectors [3][12]. - The event is part of a series of activities leading up to the 2025 Greater Bay Area Agricultural Trade Fair, showcasing agricultural products from Yunfu City’s Yuncheng District [11][12]. Group 2: Strategic Collaborations - Agricultural enterprises from Yuncheng District signed strategic cooperation agreements with counterparts from Guangxi and Jilin, leveraging the platform of the 21st China International Agricultural Products Trade Fair [4][12][27]. - The "Four Shares" initiative includes sharing market systems, production workshops, storage cloud warehouses, and research platforms, providing valuable experience for building a unified national market [28][29]. Group 3: Economic Impact - The promotion of "Cloud City Good Products" aims to integrate local agricultural products such as sweet potatoes, flowers, and traditional Chinese medicine into the Greater Bay Area market, enhancing brand value [13][14][60]. - Recent initiatives have led to significant economic contributions, including a total revenue of 2.77 billion yuan from the Yuncheng rural food tourism season and a total output value of 46.8 billion yuan from the southern medicine industry [60][62]. Group 4: Future Development - The event emphasizes the importance of collaboration and innovation in achieving high-quality development, moving from quantity expansion to optimizing existing resources [38][39]. - The integration of AI in agriculture and modern manufacturing is highlighted as a future focus, aiming to transform technological potential into collaborative development momentum [45][46]. Group 5: Product Highlights - The promotion showcased various local products, including sweet potatoes with high selenium content and other agricultural innovations, which are expected to enhance the region's agricultural profile [75][78]. - The Yuncheng District has seen a significant increase in the planting area for flowers and traditional Chinese medicine, contributing to the overall economic growth of the region [61][62].
中国农产品批发市场行业发展40年大会召开,预测行业4大动向
Nan Fang Nong Cun Bao· 2025-12-13 08:36
中国农产品批发 市场行业发展40 年大会召开,预 测行业4大动向_ 南方+_南方plus 40年发展长风破 浪,"十五五"规 划向新突围。12 月12日,2025大 湾区农产品交易 会暨土特产精品 博览会系列活动 之中国农产品批 发市场行业发展 40年大会(以下 简称"大会"), 在广州广交会展 馆举行。中国国 际投资促进会会 长、第十三届全 国政协经济委员 会副主任、商务 部原副部长房爱 卿,国际标准化 组织(ISO)原 主席、中华全国 工商业联合会标 准化工作委员会 主任张晓刚和全 国城市农贸中心 联合会高级顾 问、农业部农村 经济研究中心研 究员、原国务院 参事刘志仁等行 业"大咖"齐聚一 堂,回顾总结中 国农批行业40年 发展的光辉历程 和宝贵经验,分 析新时期发展形 势和新动向,探 讨农批行业培育 新质生产力的路 径与方略,为中 国农批行业擘画 高质量发展新蓝 图。 展望"十五五" 12月12日,中国农产品批发市场行业发展40年大会在广州举行。 流通领域有4大 新动向 "我们现在的主 要目标是推动传 统产业创新升 级,加快新兴产 业的发展,谋划 未来产业。"房 爱卿以《"十五 五"发展形势及 流通领 ...
“媒体+”擦亮疆品品牌名片,“鄯心善果”闪耀大湾区农交会
Nan Fang Nong Cun Bao· 2025-12-13 08:36
Core Insights - The article highlights the promotion of the "Shanxin Good Fruit" agricultural regional public brand from Shanshan County, Xinjiang, at the 2025 Greater Bay Area Agricultural Products Trade Fair, emphasizing its significance in enhancing the county's agricultural profile and market reach [10][34]. Group 1: Brand Promotion and Significance - The "Shanxin Good Fruit" brand was introduced during the trade fair, attracting interest from attendees unfamiliar with Shanshan County [13][34]. - The brand aims to integrate high-quality agricultural products from the county under a unified branding strategy to enhance competitiveness [26][27]. Group 2: Agricultural Characteristics and Production - Shanshan County is located in the Turpan Basin, characterized by high temperatures, low rainfall, and significant sunlight, contributing to the high sweetness and juiciness of its grapes and Hami melons [20][22]. - The county has a grape planting area of 336,500 acres, with a total production of 840,000 tons, and is recognized as a "gene bank" for grape varieties in China [23][24]. Group 3: Future Development Plans - The modern agricultural industrial park in Shanshan County has been included in the proposed list for national-level modern agricultural industrial parks, focusing on grape and Hami melon cultivation [31]. - The park aims to serve as a national demonstration area for high-quality seedless white grapes and green premium Hami melons, integrating agriculture with tourism [32][33].
“品味新疆”亮相大湾区农交会,“媒体+”助推疆品南下
Nan Fang Nong Cun Bao· 2025-12-13 08:36
Core Insights - The "Taste of Xinjiang" event showcased the region's agricultural products at the 2025 Greater Bay Area Agricultural Products Trade Fair, attracting significant consumer interest and engagement [5][6][7] Group 1: Event Overview - The event took place from December 12 to 14, 2025, featuring a variety of Xinjiang products such as red dates, apples, milk, and raisins [5][6] - The "Taste of Xinjiang" promotional conference highlighted the region's agricultural public brand, emphasizing its unique qualities and market advantages [9][10] Group 2: Brand Significance - The "Taste of Xinjiang" brand represents a strategic initiative to enhance agricultural branding, focusing on quality and regional identity [28][30] - The brand aims to create a unified identity for Xinjiang's high-quality agricultural products, facilitating their entry into both domestic and international markets [40][41] Group 3: Product Diversity - Xinjiang boasts favorable agricultural conditions, producing renowned products like Aksu ice sugar apples and Turpan raisins, contributing to a diverse product system that includes fruits, livestock, and processed goods [18][19][26] - The brand has incorporated 239 regional public brands and over 730 products across various sectors, including grains, cotton, and organic fruits [33][34] Group 4: Marketing Strategy - The brand employs a multi-channel marketing strategy, including online and offline initiatives, to enhance its visibility and influence [35][38] - Collaborative efforts with regions like Guangdong aim to break down geographical barriers and promote Xinjiang products in broader markets [40][41]
陆川猪、三黄鸡……广西玉林“鬱字号”香飘大湾区!“媒体+”助攻签约揽订单
Nan Fang Nong Cun Bao· 2025-12-13 08:30
Core Points - Guangxi Yulin City showcased over 60 varieties of "Yuzihao" specialty agricultural products at the 2025 Greater Bay Area Agricultural Products Trade Fair, marking a significant step in entering the core consumer market of South China [2][3][4][5] - The city aims to establish a brand architecture system to make "Yuzihao" synonymous with safety, quality, and trust [7][8] - By 2027, Yulin plans to add more than three regional public brands, over 16 enterprise brands, and more than 19 agricultural product brands, along with a quality traceability network [11][12][14] Agricultural Products Highlights - Luchuan Pig, known for its thin skin and tender meat, has a history of over 2,000 years and is recognized as one of China's eight famous pigs [16][18] - The brand value of Luchuan Pig is projected to reach 3.628 billion yuan by 2025, following its certification as a geographical indication trademark in 2023 [19][20] - The unique qualities of Yulin's agricultural products, such as the rich selenium content in Fumian tea and the health attributes of Bobai longan, have garnered positive feedback from buyers [27][29][30] Market Strategy - The promotional event successfully facilitated cooperation agreements between Yulin enterprises and several Greater Bay Area buyers, laying a solid foundation for the large-scale entry of "Yuzihao" products into the market [33] - The "Media+" approach has enhanced the brand's visibility in the Greater Bay Area and effectively connected channel resources, transitioning Yulin's quality agricultural products from obscurity to prominence [35][36] - Future strategies will focus on deepening the "going out" brand strategy, leveraging media promotion and market exhibitions to target key markets like the Greater Bay Area and the Yangtze River Delta [37][38]
60+桂企携鲜蔬闯湾区!粤桂协作再添产销新动能
Nan Fang Nong Cun Bao· 2025-12-13 03:33
Core Viewpoint - The "Gui Brand" vegetable autumn and winter production and marketing matchmaking event successfully concluded in Guangzhou, showcasing over 60 vegetable enterprises from Guangxi and facilitating connections with more than 50 buyers from the Guangdong-Hong Kong-Macao Greater Bay Area [2][3][4]. Group 1: Event Overview - The event lasted for two days and was organized by the Guangxi Zhuang Autonomous Region's Department of Agriculture and Rural Affairs, aiming to enhance the integration of "Gui Brand" vegetables into the Greater Bay Area market [9][10]. - The event served as a platform for industry collaboration, promoting rural revitalization and achieving a win-win situation between ecological and market values [11]. Group 2: Participation and Activities - The Guangxi vegetable enterprises visited the 24th Guangdong Seed Expo and the Guangzhou Jiangnan Fruit and Vegetable Wholesale Market to gain insights and establish connections [7][8]. - The event included industry sharing sessions and product promotions, highlighting Guangxi's advantages in vegetable production, such as quality, scale, and favorable policies [24][25]. Group 3: Product Highlights - The showcased products included various high-quality vegetables like the sweet and juicy Baise tomatoes and the spicy Qinzhou peppers, which attracted significant interest from buyers [36][38]. - The event featured unique varieties developed by Guangxi Agricultural Academy, such as the Purple Beauty Chili and high-quality new products like Vitamin C vegetables [37][38]. Group 4: Business Outcomes - The event resulted in multiple agreements between six Guangxi enterprises and six Greater Bay Area buyers, marking a significant step towards regularized and scaled cooperation in vegetable production and sales [53][55]. - Future plans include ongoing collaboration to enhance the distribution of "Gui Brand" agricultural products into the Greater Bay Area, thereby supporting rural revitalization efforts [76][77].
热烈祝贺广东省水产流通与加工协会成立四十周年!
Nan Fang Nong Cun Bao· 2025-12-13 03:33
Core Viewpoint - The Guangdong Provincial Aquatic Products Circulation and Processing Association celebrates its 40th anniversary, highlighting its significant contributions to the transformation and upgrading of the aquatic industry in Guangdong [2][3][5]. Group 1: Association's History and Role - Established in December 1985, the association has played a crucial role in connecting production, processing, trading, and export units within the aquatic products sector [7][8]. - The association has been a key player in the transition from a planned economy to a market economy in Guangdong's aquatic industry [9]. Group 2: Achievements and Contributions - Over the past 40 years, the association has expanded its service areas and continuously innovated its service methods, providing essential information and support to both enterprises and the government [12][14]. - The association has helped cultivate numerous national and provincial-level key leading enterprises in agricultural industrialization, representing Guangdong's fisheries on a national and global scale [15][16]. Group 3: Future Directions and Strategies - The association aims to embrace technological advancements, focusing on the application of traceability codes and artificial intelligence to enhance the industry's precision, intelligence, and value [20][21]. - It plans to innovate service models and strengthen internal capabilities to better meet member needs, ensuring high-quality and efficient support [22][23]. - The association emphasizes the importance of innovation in technology, models, and branding, committing to sustainable and high-quality development paths for Guangdong's aquatic products [25]. - It seeks to foster collaboration among industry stakeholders, promoting integration of production, education, research, and application to build a more cohesive industry community [26][27]. Group 4: Industry Context and Global Position - Guangdong's aquatic product output ranks among the top five globally, underscoring the province's significant role in the water industry and the association's importance as a bridge between government and enterprises [30][31]. - The global aquatic industry is undergoing profound changes, with a focus on technological innovation and sustainable development, which the association aims to address through enhanced cooperation and standardization efforts [32][34].