Nan Fang Nong Cun Bao
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首届广东优品展启幕,清远西牛麻竹笋礼盒当选官方伴手礼
Nan Fang Nong Cun Bao· 2025-09-13 12:00
Core Viewpoint - The first Guangdong Quality Products Exhibition showcases high-quality agricultural products from Guangdong, with the Qingyuan Xiniu bamboo shoots gift box selected as the official souvenir, highlighting the region's agricultural achievements [2][8][9]. Group 1: Exhibition Overview - The Guangdong Quality Products Exhibition is held from September 12 to 14, themed "Guangdong Quality · Beautiful Guangdong," at the China Import and Export Fair Complex [2][3]. - The exhibition aims to create a new platform for integrated domestic and foreign trade, focusing on the integration of exhibition, performance, and sales [3][4]. Group 2: Qingyuan Agricultural Products - Qingyuan's Xiniu bamboo shoots gift box stood out among over 1,000 participating companies, being recognized as the official souvenir, which reflects the high quality of Qingyuan's agricultural products [7][8]. - The Xiniu bamboo shoots are a star product of Qingyuan's agriculture, part of the five major billion-level modern agricultural industries, with a comprehensive industrial output value reaching 10.965 billion yuan in 2024 [11][12][13]. Group 3: Support and Development - The exhibition received guidance from the Qingyuan Supply and Marketing Cooperative and the Qingyuan Agricultural and Rural Affairs Bureau, showcasing various quality agricultural products [16][19]. - Qingyuan Supply and Marketing Cooperative has been actively involved in rural revitalization and the development of billion-level modern agricultural industries, focusing on agricultural product sales and service integration [22][24][26].
超百万人一起学一起“飞”,“媒体+畜牧”培训课再掀热潮
Nan Fang Nong Cun Bao· 2025-09-13 04:32
Core Insights - The "Media+" initiative is driving high-quality development in the Guangdong livestock industry, with significant participation in training sessions [4][5][11] - The second training session attracted 354,000 online learners, building on the first session's 672,000 views, totaling over one million participants [5][6] - The training focuses on practical strategies for brand building and market integration, leveraging media to enhance the livestock sector's competitiveness [12][29] Group 1: Training Impact - The training sessions are designed to provide actionable insights for the livestock industry, emphasizing the importance of media in brand development [10][12] - Participants are encouraged to adopt innovative marketing strategies, such as using cultural narratives to enhance product appeal [18][51] - The success of the training is reflected in the enthusiasm of participants, with many expressing appreciation for the practical content [82][84] Group 2: Case Studies and Examples - The training highlighted successful case studies, such as the marketing of Xu Wen pineapples, which transformed from frequent oversupply to a "super internet celebrity" product [23][29] - The integration of media strategies in agricultural marketing is exemplified by the rise in annual output value of Xu Wen pineapples from 980 million yuan in 2018 to over 2.7 billion yuan by 2024 [60] - The use of engaging media formats, like short dramas, is suggested as a method to effectively communicate brand stories and connect with consumers [69][70] Group 3: Industry Challenges and Solutions - The Guangdong livestock industry faces challenges such as fragmented branding and insufficient marketing strategies, which hinder its growth potential [42][46] - Recommendations include leveraging "Media+" to enhance brand storytelling and market outreach, addressing issues like product visibility and market access [50][62] - The training emphasizes the need for a shift from traditional agricultural practices to a more integrated approach that combines production with market strategies [64][66] Group 4: Future Directions - Future training sessions will incorporate new methods, including AI and short dramas, to provide participants with cutting-edge strategies for industry transformation [93][99] - The ongoing integration of "Media+" is expected to facilitate a transition from production advantages to brand and market advantages in the Guangdong livestock sector [100][102] - Participants are eager for continued insights into innovative practices that can be adapted to their businesses, aiming for sustainable growth in a changing market landscape [98][99]
订民宿,上真乡!真乡携300份民宿大礼包亮相广东旅博会
Nan Fang Nong Cun Bao· 2025-09-13 04:32
Group 1 - The core event was the launch of the "Zhenxiang" platform at the 2025 Guangdong International Tourism Industry Expo, showcasing 300 homestay packages [9][45] - The live broadcast event attracted over 10,000 viewers and featured a "0 yuan stay" lottery that generated significant excitement among participants [3][23] - The platform aims to provide a comprehensive service system integrating rural tourism resources across Guangdong, with over 300,000 registered users and more than 1,000 businesses [45][48] Group 2 - The live broadcast highlighted various homestays catering to different needs, such as family-friendly options and romantic getaways, ensuring a wide range of choices for potential customers [18][20] - The event also included a simultaneous live broadcast promoting "Guangdong Sanbao," featuring local health products and their benefits, further enhancing the appeal of regional specialties [34][39] - The initiative is seen as a way to invigorate rural economic development by connecting urban and rural areas through digital platforms [48]
南农晨读 | 少年英歌耀祖祠
Nan Fang Nong Cun Bao· 2025-09-13 01:34
Group 1 - The article discusses the transformation of traditional industries in Guangdong, highlighting the shift of tiles from necessities to artisanal products, as seen in the production of blue tiles in Longmen County [4][12] - The Ministry of Agriculture and Rural Affairs announced the registration of 823 new non-main agricultural crop varieties, focusing on current industry needs and production demands, while also canceling 106 problematic varieties [15][16] - The State Council approved ten pilot areas for comprehensive reform of factor market allocation, including Guangzhou, with plans to explore traditional and new factors such as data and computing power [17][20][21] Group 2 - The article highlights a successful village-enterprise cooperation project in Taimei Town, where a 70-acre barren slope has been transformed into a profitable orchard, introducing new fruit varieties with greater market potential [25][36] - The first "marine ranch" project in Shantou, integrating offshore wind power and marine aquaculture, has been launched, designed to withstand super typhoons and featuring innovative construction methods [39][42][43] - The article describes an ecological approach in Chaozhou's tea industry, where the intercropping of tea plants and a local herb has created a dual benefit of ecological value and increased farmer income [46][48][50] Group 3 - The weather forecast indicates a return of high temperatures in Guangdong, with maximum temperatures reaching 37°C, and potential impacts from typhoons in the region [53][54][56]
清远丝苗米香飘广州珠江帝景,社区推广续写品质佳话
Nan Fang Nong Cun Bao· 2025-09-13 01:34
Core Viewpoint - The article highlights the successful community promotion event for Qingyuan silk rice, showcasing its quality and the positive reception from local residents, which aims to enhance brand recognition and market reach for the product [10][19][28]. Group 1: Event Overview - The community promotion event took place at the Pearl River Empire community in Guangzhou, featuring a lively atmosphere with activities such as rice tasting and games [2][3][9]. - This event is the third in a series of promotional activities organized by the Guangdong Silk Rice Cross-County Industrial Park, following two previous events that attracted over 8,000 participants [10][11]. Group 2: Product Reception - Residents expressed high satisfaction with Qingyuan silk rice, with many participants sharing their positive experiences and photos on social media [12][13][14]. - The rice was praised for its quality, with comments highlighting its appealing texture and flavor, leading to a strong interest in purchasing [5][12][14]. Group 3: Agricultural Development - Qingyuan has been actively developing its silk rice industry, with a focus on creating a modern agricultural industrial park and enhancing processing capabilities, which now exceed 600,000 tons annually [19][20]. - The total planting area for Qingyuan silk rice in 2024 is projected to be 1.5604 million acres, with a comprehensive output value of 6.457 billion yuan [22]. Group 4: Marketing Strategy - The promotion strategy includes a combination of brand operation, exhibitions, and multimedia advertising to transition Qingyuan silk rice from being well-grown to well-sold [23][27]. - The community promotion effectively creates a direct purchasing channel for residents, facilitating the connection between consumers and producers [26][28].
15强诞生!2025广东乡村歌手大赛云浮-江门赛区晋级赛圆满收官
Nan Fang Nong Cun Bao· 2025-09-12 16:05
15强诞生!2025 广东乡村歌手大 赛云浮-江门赛 区晋级赛圆满收 官_南方+_南方 plus 9月12日晚,新 兴县文化广场歌 声飞扬,2025广 东乡村歌手大赛 云浮-江门赛区 晋级赛精彩上 演。经过现场演 唱、评委打分, 15位晋级选手从 30位优秀选手中 脱颖而出,晋级 将于9月13日晚 举行的2025广东 乡村歌手大赛云 浮-江门赛区总 决赛。届时,他 们将争夺2025广 东乡村歌手大赛 半决赛资格。 15位晋级选手分 别是(排名不分 先后):3号选 手刘聪聪、5号 选手王德林、8 号选手李华迪、 9号选手刘园 园、10号选手李 明鑫、12号选手 梁展甄、13号选 手蓝天组合、16 号选手梁杰、17 号选手黎攀祺、 18号选手张小 飞、20号选手苏 卫桦、21号组合 绿水青山组合、 22号选手黄华 天、23号选手杨 秀焜、25号选手 周灏榆。 现场嘉宾为15强颁发晋级卡并合影。 广东乡村歌手大 赛是全国首档音 乐赋能乡村振 兴、助力"百千 万工程"的全民 赛事。本场大赛 以"天籁'乡'音・ 时代'粤'章"为主 题,旨在挖掘云 浮、江门两地乡 村音乐人才,搭 建呈现云浮、江 门两地乡村文化 活力、培 ...
美味又有料,来厦门尝尝广东绿色优质农产品吧!
Nan Fang Nong Cun Bao· 2025-09-12 15:33
Core Viewpoint - The article highlights the promotion of high-quality green agricultural products from Guangdong at the upcoming China International Meat Industry Exhibition in Xiamen, emphasizing the importance of these products in enhancing food quality and supporting local agriculture [2][5][6]. Group 1: Event Details - The 23rd China International Meat Industry Exhibition will take place from September 15 to 17, 2023, in Xiamen, featuring a national agricultural product promotion event [5][33]. - The Guangdong exhibition will showcase a diverse range of high-quality agricultural products, with nearly 30 enterprises presenting around 100 varieties [17][21]. Group 2: Agricultural Product Highlights - Guangdong boasts a total of 1,532 certified green and organic agricultural products, including 799 green foods, 92 organic products, 63 geographical indication products, and 578 national specialty products [13][14][15]. - The exhibition will feature various product categories such as grains, fruits, freshwater and seawater aquaculture, poultry, livestock, vegetables, and traditional Chinese medicine [10][11]. Group 3: Featured Products - Notable products from Guangdong include Cantonese rice, meat, tea, and fruits, with special emphasis on traditional dishes like Hakka salt-baked chicken, which has a history of over a thousand years [21][23][24]. - Seasonal fruits such as pomelo, lychee, and dragon fruit will also be highlighted, showcasing the region's unique flavors and the development of a comprehensive fruit industry [25][27][29].
携手八大畜牧协会庆丰收!云浮打造生猪种业“硅谷”、畜牧产业高地
Nan Fang Nong Cun Bao· 2025-09-12 14:35
Core Viewpoint - The article highlights the celebration of the harvest festival in Yunfu, Guangdong, focusing on the development of the pig breeding industry and the establishment of a "Silicon Valley" for livestock, aiming to enhance the quality and competitiveness of the livestock industry in the region [3][4][41]. Group 1: Event Overview - The harvest festival event in Yunfu is organized in collaboration with eight major livestock associations in Guangdong, aiming to discuss the construction of a pig breeding industry "Silicon Valley" and a highland for the livestock industry [4][5][34]. - During the event, a conference on the full industrial chain of pig breeding will also take place, emphasizing resource sharing and technological innovation [54][55]. Group 2: Industry Development - Yunfu is focusing on the core areas of the livestock industry, particularly pig breeding, as part of its rural revitalization strategy, aiming for innovative development [7][8]. - The city has seen significant investments from major companies like Wens Group, Haida Group, and others in pig breeding and related industries, achieving a livestock farming scale rate of 91.6% [21][22]. Group 3: Technological Innovation - The article mentions the importance of seed innovation in agriculture, with a focus on advancing breeding technologies and addressing challenges related to seed sources [9][12]. - Wens Group has made significant advancements in breeding technologies, achieving international standards in genomic selection and somatic cell cloning [15][16]. Group 4: Policy and Strategic Initiatives - The Guangdong provincial government is implementing the "Yue Qiang Seed Chip" project and the "Hundred Thousand Million Project" to enhance agricultural innovation and seed quality [35][38]. - The eight livestock associations are collaborating to create an action plan for high-quality development in the livestock industry, aiming to lead enterprises in embracing transformation [44][45]. Group 5: Economic Impact - The pig breeding industry in Yunfu is projected to significantly contribute to the local economy, with a focus on creating a comprehensive industrial chain that includes breeding, processing, and logistics [24][25][32]. - The establishment of a regional public brand for "Yun'an Beef" is also highlighted, aiming to improve the quality of beef production and enhance the economic benefits for local farmers [29][30].
深圳、汕头、韶关、肇庆、揭阳发力“媒体+” | “百千万”周周见
Nan Fang Nong Cun Bao· 2025-09-12 13:05
Core Viewpoint - Various cities in Guangdong province, including Shenzhen, Shantou, Shaoguan, Zhaoqing, and Jieyang, are implementing "Media+" action plans to enhance the "Hundred-Thousand" project, aiming to integrate media resources with local agricultural products and cultural heritage to boost rural revitalization and economic development [5][36][37]. Group 1: Media Empowerment Initiatives - Shenzhen has introduced 19 measures to ensure monthly projects and quarterly activities, focusing on enhancing agricultural product markets [5][39]. - Shantou has outlined 35 specific projects that integrate local cultural IPs with agricultural products, promoting a "non-heritage + media + agricultural products" model [6][51]. - Shaoguan is developing a comprehensive "Media+" plan centered around local agricultural products like edible fungi and scenic spots such as Danxia Mountain [7][56]. Group 2: Cultural and Economic Integration - Zhaoqing is focusing on the integration of media with local culture and branding, promoting agricultural products through cultural narratives and modern trends [8][63]. - Jieyang aims to leverage its unique cultural heritage to enhance agricultural branding and market value, targeting the development of billion-level and fifty-million-level industrial chains [10][74]. Group 3: Youth Empowerment and Training - The Guangdong Youth Practice Education Center has been established to support the "Hundred-Thousand" project, aiming to cultivate a new generation of rural entrepreneurs and leaders [21][30]. - Over 10,000 youth have participated in online training, with 2,000 engaged in practical training sessions, and 142 projects have been selected for funding [31][33]. Group 4: Film and Media Industry Development - Huizhou has launched the "Ten Measures for Huizhou Film and Television," focusing on service guarantees, funding support, and talent cultivation to establish a new highland for the film industry in the Bay Area [77][80]. - The city has created a unified database for filming resources, streamlining the process for film crews [82][85]. Group 5: Environmental and Community Initiatives - Maoming is advancing a "Village Cleanliness Action" to improve rural living conditions, with a structured four-phase approach to enhance community participation [119][124]. - Jieyang's efforts include a focus on enhancing the aesthetic and environmental quality of rural areas, aligning with the broader goals of the "Hundred-Thousand" project [130][135].
新会区强化农产品质量安全监管人员培训
Nan Fang Nong Cun Bao· 2025-09-12 12:33
Core Viewpoint - The Xinhui District is enhancing the training of agricultural product quality safety supervision personnel to improve the modern governance level of agricultural product safety and establish a long-term regulatory mechanism [2][3][6]. Group 1: Training and Capacity Building - From September 8 to 12, the Xinhui District Agricultural and Rural Bureau organized training for 48 agricultural product quality safety supervision personnel to enhance their regulatory capabilities [2]. - The training focused on improving prevention and management strategies to ensure the safety of agricultural products [3]. Group 2: Regulatory Framework and Practices - The training included learning about relevant laws and regulations, detection techniques, and regulatory methods related to agricultural product quality safety [9]. - Participants visited areas such as Maoming and Yangjiang to study quality safety supervision experiences, including the management of specific local products like Huazihong and Gaozhou lychee [10][11]. Group 3: Importance of Quality Safety - The total livestock veterinarian of the Xinhui District emphasized that quality safety issues could devastate an industry, highlighting the need to maintain the momentum of creating a national food safety demonstration city [6]. - The focus is on strictly controlling quality to ensure the safety of important agricultural products and local specialty products [7].