Nan Fang Nong Cun Bao
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从街头小摊到百亿级产业,潮汕牛肉火锅大起底!|潮汕牛肉火锅文化节
Nan Fang Nong Cun Bao· 2025-11-27 10:04
Core Viewpoint - The rise of Chaoshan beef hotpot has transformed from street stalls to a billion-dollar industry, driven by modernization and cultural empowerment, showcasing the potential of traditional cuisine in the contemporary market [4][22][95]. Group 1: Industry Growth and Market Size - The market size of Chaoshan beef hotpot is projected to reach 48.18 billion yuan in 2024, with a year-on-year growth of 8.1%, and is expected to exceed 50 billion yuan by 2025 [27]. - The rapid expansion of store numbers reflects market enthusiasm, with major brands like Chaofan and Bahali forming a significant brand matrix [28]. - Guangdong province, as the origin and core market, accounts for 45.1% of the total store distribution nationwide, with over 4,000 beef hotpot restaurants in the Chaoshan region by October 2025 [30]. Group 2: Supply Chain Innovations - The industry faces challenges due to the geographical limitations of Chaoshan, which lacks large-scale cattle ranching resources, leading to a reliance on cattle transported from other regions [34][36]. - Major brands have adopted a "cross-province cattle raising" strategy to ensure quality control, establishing breeding bases in regions like Ningxia and Guizhou [39][40]. - A unique "grain-fed fattening" process has been developed to improve meat quality after long-distance transport [42]. Group 3: Workforce Development and Professionalization - The growth of the Chaoshan beef hotpot industry has led to an increase in the workforce, surpassing 800,000 nationwide, covering all aspects from breeding to service [45]. - The profession of "beef cutter" has emerged as a key role, transitioning from family inheritance to standardized training, with a significant influx of young workers [50][52]. - The new generation of workers is introducing innovative management practices, such as short video marketing and private domain operations, to modernize the industry [56]. Group 4: Cultural and Media Influence - The popularity of Chaoshan beef hotpot has been bolstered by its alignment with contemporary consumer trends and the influence of "media+" platforms [60]. - The health-conscious nature of the hotpot, with its clear broth and high-quality protein, resonates with modern dietary preferences, leading to significant social media engagement [65][67]. - The media's role in amplifying the cultural significance of Chaoshan beef hotpot has contributed to its transformation from a local delicacy to a national culinary trend [75]. Group 5: Challenges and Future Prospects - Despite market growth, the industry faces challenges such as insufficient standardization, leading to quality discrepancies across different outlets [81][83]. - Increased competition has compressed profit margins, with many new stores lacking innovation and merely replicating existing models [84]. - The upcoming Guangdong Chaoshan Beef Hotpot Cultural Festival aims to address these challenges by establishing industry standards and enhancing cultural recognition [90][92].
上榜!新会一陈皮主题博物馆入选2024“非遗融入现代生活”典型创新实践名单
Nan Fang Nong Cun Bao· 2025-11-27 10:04
Core Viewpoint - The Lihong Xinhui Chenpi Cultural Museum has been selected for the 2024 "Intangible Cultural Heritage Integrated into Modern Life" typical innovation practice list, recognizing its efforts in integrating traditional culture with contemporary life [1][6][21]. Group 1: Selection and Recognition - The selection process for the 2024 list involved collecting 716 projects from 31 provinces, autonomous regions, and municipalities across the country, ultimately selecting 51 typical practices [6][7]. - The announcement of the selected projects took place during the "2025 Intangible Cultural Heritage Brand Promotion Week" held in Dali, Yunnan Province [3][4]. Group 2: Museum Overview - The Lihong Xinhui Chenpi Cultural Museum is located in the Lihong Modern Agricultural Industrial Park in Xinhui District, Jiangmen City, and focuses on the theme "The Past, Present, and Future of a Piece of Chenpi" [9][10][16]. - The museum covers an area of approximately 1,000 square meters and utilizes multimedia technology to vividly showcase the historical culture and the "medicinal and dietary" value of Xinhui Chenpi [11][12]. Group 3: Cultural Integration and Activities - The museum aims to create a comprehensive platform that integrates cultural display, educational research, tourism experience, and industrial promotion, serving as a model for deep integration of agriculture, culture, and tourism [17][19]. - It conducts hands-on workshops such as tea brewing and Chenpi tea production, attracting over 30,000 participants annually, thereby enhancing public recognition and awareness of traditional culture [18][19]. Group 4: Impact and Future Directions - The recognition of the museum's efforts is seen as a validation of Xinhui District's work in deeply integrating Chenpi culture with modern life [20][21]. - This practice exemplifies the district's exploration of "living" heritage pathways, transitioning from static protection to dynamic transmission and innovative development, providing valuable experience for building regional public brands [22].
恒通杯猗顿奖!从技术先锋到联农带农
Nan Fang Nong Cun Bao· 2025-11-27 10:04
Core Viewpoint - The article discusses the significance of the "Yidun Award" in the Chinese pig industry, highlighting its role in promoting high-quality development and innovation within the sector, while also emphasizing the importance of the "Linking Farmers" model for rural revitalization [6][35]. Group 1: Yidun Award Overview - The Yidun Award is established to honor leaders in the pig industry who contribute to overcoming challenges such as low production rates and high mortality [9][10]. - The award serves as a benchmark for measuring contributions to the pig industry since its inception in 2023 [16][18]. - The award's spirit is rooted in the legacy of Yidun, an ancient figure known for his innovative practices in livestock management [6][7]. Group 2: Previous Award Winners - The first Yidun Award in 2023 was awarded to notable figures such as Yang Hanchun and Liu Jianfeng for their contributions to disease prevention and breeding innovation [19][22]. - The second Yidun Award in 2024 recognized researchers like Qiu Huaji and industry leaders like Chen Sheng for their roles in disease control and local breed branding [23][25]. - The award highlights the importance of both health and breeding advancements in the pig industry [26][28]. Group 3: Current Award Criteria - The third "Hengtong Cup Yidun Award" will focus on the "Linking Farmers" model as a key evaluation criterion, aiming to reward those who excel in helping farmers achieve prosperity [34][36]. - The award aims to discover and honor industry pioneers who contribute significantly to rural revitalization and farmer support [37][38].
温氏股份紧急捐赠现金及物资共计4000万港币支援香港大埔区宏福苑火灾灾后建设
Nan Fang Nong Cun Bao· 2025-11-27 08:34
Core Viewpoint - The company, Wens Foodstuff Group, has made a significant donation of 40 million Hong Kong dollars to support the post-disaster reconstruction efforts following a major fire in Hong Kong's Tai Po district [3][4]. Group 1: Donation Details - Wens Foodstuff Group has decided to donate a total of 40 million Hong Kong dollars in cash and materials to assist the victims of the fire [3]. - The donation aims to support the living arrangements and recovery efforts for the affected local community [4]. Group 2: Response and Commitment - The company has closely monitored the disaster situation and activated its emergency aid mechanism promptly [5]. - Wens Foodstuff Group hopes that its donation will effectively alleviate the hardships faced by the disaster-affected individuals and contribute to the collective disaster relief efforts in Hong Kong [6]. - The company will continue to pay attention to the ongoing developments related to the disaster and actively fulfill its corporate social responsibility [7].
乡潮再升级!总决赛亮点提前看→丨2025广东乡村歌手大赛
Nan Fang Nong Cun Bao· 2025-11-27 07:08
广东乡村歌手大赛再度掀起全民音乐盛会。 十强对决:冠军之夜终极悬念 历经数月的激烈角逐,从数万名选手中脱颖而出的十强歌手,将在巅峰之夜展开终极较量。他们中有 扎根乡土的原创歌手,有传承民族文化的青春组合,也有从市井生活中走出的"草根歌者"。每一首 歌,都是一个故事;每一种声音,都承载着岭南乡村的温度与力量。 潮起岭南,席卷城乡,年度音乐盛会热力开启!11月28日,"天籁乡音·时代粤章"2025广东乡村歌手大 赛总决赛将在广州增城广场拉开帷幕,从广阔田野到城市舞台,从质朴乡音到华流经典,这场融合了 传统与现代、乡土与潮流的音乐盛宴,将带来怎样的惊喜? 年度十大乡村歌手。 决赛当晚,十强选手将轮番登场,升瑶组合、九歌组合、钟思远以纯澈天籁吟唱大地之声,尹晓芸、 刘洋镒、客家后生团、欧艳芳以原创乡音焕活传统古韵,谢国宝、陈一畅、胡志民借华语经典引爆青 春声量。 《茶山谣》《粤来清连》《梦里叶塘》《去做一束光》等多首原创曲目燃情放送,以多元音乐风格诠 释乡村新声。最终冠、亚、季军花落谁家?悬念即将揭晓! 文化盛宴:岭南乡音薪火相传 本届大赛延续传统,特邀往届冠军、民间文艺表演团体,将为观众呈现一场跨越老中青三代的艺术 ...
广州番禺板桥村香云纱产业振兴基地揭牌
Nan Fang Nong Cun Bao· 2025-11-27 07:02
Core Viewpoint - The establishment of the Intangible Cultural Heritage Xiangyunsha Industry Revitalization Base in Banqiao Village, Panyu District, Guangzhou, aims to integrate traditional craftsmanship with modern industry and education, promoting cultural heritage and economic development in rural areas [2][9][14]. Group 1: Project Overview - The Xiangyunsha project is a collaboration between Banqiao Village and Guangzhou Vocational College of Science and Technology, selected as a cultivation project for the "Art in the Countryside" studio by 2025 [5][15]. - The project focuses on the revitalization of the Xiangyunsha industry, which is recognized as a national intangible cultural heritage since 2008, representing traditional textile culture in Lingnan [12][13]. Group 2: Activities and Initiatives - The unveiling ceremony included a visit to the Xiangyunsha industry practice base, showcasing dyeing and finishing techniques [7][9]. - A seminar on industrial empowerment was held, discussing topics such as industrial upgrading and collaboration between schools and villages [8][10]. Group 3: Future Plans - The base will leverage educational resources to promote integration between production and education, focusing on skill training, product design, and talent development [9][10]. - Banqiao Village plans to enhance the transmission and industrial application of Xiangyunsha techniques, fostering collaboration with educational institutions and industry organizations [17][21].
榕江与浦北、陈皮与足球再续前缘!贵州“村超”浦北行29日开波
Nan Fang Nong Cun Bao· 2025-11-27 06:35
Core Viewpoint - The upcoming "Guizhou Village Super" football friendship match in Pu Bei County is not only a sports event but also a celebration of friendship and cultural exchange between Guizhou and Guangxi [2][4][10]. Group 1: Event Overview - The "Guizhou Village Super Pu Bei Tour" football match will take place on November 29 at the Pu Bei County Sports Center [3][4]. - The event features a match between the Pu Bei Chen Pi football team and the Guizhou Rongjiang football team, highlighting the competitive spirit and camaraderie [10][11]. Group 2: Cultural and Economic Exchange - The event aims to promote local specialties from both regions, with Guizhou's team bringing local products to share with attendees, enhancing the experience of "watching the village super, drinking Pu Bei Chen Pi, and tasting Guizhou specialties" [15][16]. - This initiative exemplifies the "Sports+" integration model, fostering cultural exchange and promoting local industries through football [17][25]. Group 3: Engagement and Activities - The event will include various interactive segments, from the opening ceremony to pre-match performances and post-match celebrations, creating a festive atmosphere for fans [19][20]. - Attendees will not only enjoy high-level matches but also engage in the excitement and joy of football [21][30]. Group 4: Broader Implications - The friendship match represents an innovative practice in grassroots sports exchange and is a valuable exploration of the integration of the "Chen Pi + Sports" industry [24][26]. - The event aligns with Pu Bei County's efforts to explore new paths for "Sports + Cultural Tourism" integration, enhancing the brand recognition of Pu Bei Chen Pi [26][27].
行业专家齐聚,把脉岭南民间工艺传承创新
Nan Fang Nong Cun Bao· 2025-11-27 01:00
Core Viewpoint - The 15th Guangdong Folk Craft Exhibition showcases the integration of traditional craftsmanship with modern innovation, highlighting the potential of traditional arts in contemporary contexts [2][4][30]. Group 1: Exhibition Overview - The exhibition is described as a dynamic museum of Lingnan craftsmanship, featuring techniques that have been passed down for thousands of years [2][3]. - Experts and artists agree that the exhibition vividly illustrates the limitless possibilities of traditional crafts in the modern era [3][4]. Group 2: Artistic Innovations - Artists are transforming traditional elements into modern artistic expressions, breathing new life into ancient techniques [6][7]. - The works displayed, such as He Shiliang's brick sculpture "Aoyu," exemplify a dialogue between tradition and modernity, merging Cantonese styles with Western elements [8][10]. - Zhao Yiming's new work incorporates modern urban landscapes into traditional "Zijin Cai" porcelain, maintaining vibrant colors while reflecting contemporary aesthetic values [12][14]. Group 3: Techniques and Inspirations - Master Cheng Zhi's lacquer art draws inspiration from traditional Chinese ink painting, utilizing techniques like layered lacquer to achieve a fluid artistic effect [17][18]. - The exhibition also features unique pieces like "Standing East" by master Zhong Ziqiang, which showcases the perfect combination of natural stone and exquisite craftsmanship [21][22]. Group 4: Event Details - The exhibition is co-hosted by various artistic associations and will run until December 7, allowing the public to experience this blend of tradition and innovation for free at the Guangzhou People's Art Center [27][28].
神“鲜”侠侣直播卖海鲜,点亮海上新渔火丨海上新农人③
Nan Fang Nong Cun Bao· 2025-11-27 01:00
Core Viewpoint - The article highlights the transformation of the traditional fishing industry at Maoming's Boghe Fishing Port through the integration of live streaming and e-commerce, showcasing how young entrepreneurs are revitalizing the local economy and connecting consumers with fresh seafood from their hometowns [16][85]. Group 1: Live Streaming and E-commerce - The live streaming format, known as "walking broadcast," allows hosts to showcase the vibrant atmosphere of the fishing port and engage with consumers in real-time, creating a sense of presence and excitement [27][29]. - Zhu Xiangling, a 90s generation seafood purchasing host, has gained over 20,000 followers and ships approximately 100 to 200 pounds of fresh seafood daily to customers across the country [10][15]. - The "walking broadcast" model requires minimal setup, allowing hosts to operate with just a smartphone, making it accessible for many aspiring entrepreneurs [36][41]. Group 2: Community and Cultural Connection - The live streaming sessions attract not only seafood enthusiasts but also individuals longing for the taste of their hometown, creating a bridge between the local culture and consumers far away [66][67]. - Zhu Xiangling's journey from being unfamiliar with the seafood industry to becoming a knowledgeable "seafood expert" reflects the dedication and effort required to succeed in this new business model [47][51]. - The article emphasizes the emotional connection that consumers have with the seafood, as many are former residents who seek the flavors of their hometown [68][70]. Group 3: Entrepreneurial Spirit and Family Involvement - Zhu Xiangling's decision to return to her hometown and start a business was influenced by her desire to be present for her children, showcasing the personal motivations behind entrepreneurial ventures [73][80]. - The collaboration between Zhu Xiangling, her husband, and her brother illustrates the importance of family support in navigating the challenges of entrepreneurship [34][80]. - The article notes that the local fishing port has evolved significantly, with young people seizing opportunities in the digital age to promote their products and heritage [82][85].
解题“城乡共富”,中山亮出“百千万工程”三年答卷
Nan Fang Nong Cun Bao· 2025-11-27 01:00
Core Viewpoint - The article highlights the successful implementation of the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" initiative in Zhongshan, showcasing significant economic growth, urban-rural integration, and environmental improvements, ultimately aiming for coordinated and common prosperity. Economic Strength - The "工改" (industrial transformation) initiative has expanded industrial space, leading to a fivefold increase in land productivity, with the area’s capacity rising from 0.5 to 3.2 [18][19]. - Zhongshan's GDP growth rate has exceeded the provincial average for two consecutive years, with rural residents' disposable income reaching 48,000 yuan, ranking second in the province [7][8]. - The urban-rural income ratio has improved to 1.4:1, maintaining the best level in the province for eleven years [10][12]. Urban Beauty - The transformation of polluted rivers into recreational areas has enhanced the quality of life for residents, with parks and leisure facilities now available [40][55]. - Zhongshan has implemented a comprehensive water management system, focusing on source control and integrated treatment of various pollution sources [44][52]. - The city has developed over a hundred beautiful rivers and lakes, turning ecological water into economic resources, thus boosting local economies [51][55]. Social Governance - The introduction of smart city technologies has improved urban management, with real-time monitoring of drainage systems and water quality [59][61]. - Community engagement has been enhanced through platforms like the "岐邻议事厅" (Qilin Neighborhood Council), allowing residents to participate in local governance and decision-making [72][77]. Rural Prosperity - The establishment of 235 strong village companies has led to the professional management of rural resources, significantly increasing collective income [82][90]. - The integration of tourism and agriculture has transformed villages into attractive destinations, with collective economic income in some areas projected to reach 3 million yuan by 2024 [88][90]. Regional Integration - The opening of the Shenzhen-Zhongshan Bridge has facilitated regional connectivity, with an average daily traffic of 86,000 vehicles, promoting integrated development strategies [99][100]. - The establishment of the Deep-Zhong Economic Cooperation Zone has become a core platform for industrial collaboration, enhancing the synergy between Shenzhen's innovation resources and Zhongshan's manufacturing capabilities [103][107].