Nan Fang Nong Cun Bao
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“捏着喝”的奶茶走红,新茶饮卷起“好玩”革命?
Nan Fang Nong Cun Bao· 2026-01-22 11:00
"捏着喝"的奶茶 走红,新茶饮卷 起"好玩"革命? _南方+_南方 plus 近日,茶饮品 牌"爷爷不泡 茶"推出的"拿捏 可可"系列新品 凭借"先捏后 喝"的独特互动 玩法,引发了一 波消费热潮。数 据显示,其抖音 相关话题播放量 超9000万次,上 市五天首批巧克 力脆皮已被"拿 捏"一空,成为 今冬当之无愧 的"网红" 。 它的爆火,精准 捕捉了当下年轻 人的两大核心诉 求:情绪价值与 互动体验。在注 意力稀缺的社交 媒体时代,这种 自带声音、动作 与仪式感的体 验,本身就是完 美的传播素材, 不仅满足了年轻 人对"日常小确 幸"的追寻,也 爆火背后:当一 杯茶饮成为解压 出口 "拿捏可可"到底 多解压?原来, 该产品在透明杯 壁内附着一层纯 可可脂脆壳,消 费者轻捏杯身即 可听到"咔嚓"脆 响,获得类似捏 泡泡纸的即时解 压感。随后,脆 壳融入丝滑的牛 乳基底,再与咸 甜交织的芝士奶 盖融合。"先捏 后喝",从触 觉、听觉到味 觉,获得了层次 丰富的感官体 验。 提供了一个"可 分享的瞬间"和 一份即时的情绪 价值。 行业风向:"好 玩"正在成为新 战场 随着Z世代成为 消费主力,情绪 价值与互动体验 ...
“水下慧眼”已上线!媒体+瀚界科技用声呐重塑智慧渔业新图景
Nan Fang Nong Cun Bao· 2026-01-22 11:00
"水下慧眼"已上 线!媒体+瀚界 科技用声呐重塑 智慧渔业新图景 _南方+_南方 plus 为进一步推动声 呐技术在水产种 质资源监测、养 殖环境调控、渔 业资源评估等领 域的标准化应 用,助力海洋牧 场产业智慧化发 展。1月20日-21 日,由上海瀚界 科技发展有限公 司(下称"瀚界 科技")主办, 南方海洋科学与 工程广东省实验 室(湛江)、湛 江市远海渔业协 会、湛江瀚高科 技有限公司联合 承办的"海洋牧 场"声呐应用研 讨会在广东湛江 召开。 大会邀请到国内 海洋渔业、水声 等领域的专家学 者、企业代表, 聚焦声呐技术在 海洋牧场的创新 应用,充分探讨 了海洋牧场的技 术创新与产业融 合新路径。 广东农业技术推 广中心副主任张 海发在致辞中表 示,瀚界科技牵 头承担国家重点 研发计划,与湛 江湾实验室深入 合作并携手举办 研讨会,架通了 科研与市场的桥 梁,中心将会全 力支持海洋牧场 技术创新,让更 多先进技术得以 转化,成果得以 落地。 广东农业技术推广中心副主任张海发 前沿报告 声呐技术驱动牧 场智能化 南方海洋科学与 工程广东省实验 室(湛江)总工 程师杨仁友为大 会致辞并作《智 科研优势与瀚界 ...
广货扬帆南药领航 肇庆绘就食养兴农新篇
Nan Fang Nong Cun Bao· 2026-01-22 11:00
广货扬帆南药领 航 肇庆绘就食 养兴农新篇_南 方+_南方plus 1月21日,"广货 行天下 肇庆优 品多"2026中国 南药食养之都产 业推介暨麦吧呵 助力乡村振兴产 业发展大会在肇 庆市成功举办。 本次大会由肇庆 市农业农村局指 导,广东唯康科 技集团有限公司 主办,民建广东 肇庆市委、肇庆 市投资促进中心 等单位协办,约 600名参会者齐 聚一堂,涵盖行 业顶尖专家、全 国企业代表及新 闻媒体,共同为 南药食养产业高 质量发展与乡村 振兴深度融合擘 画蓝图。 作为粤港澳大湾 区连接大西南的 枢纽门户城市和 广东省传统农业 大市,肇庆农业 产业基础雄厚, 尤其在南药领域 优势突出。2025 年,肇庆南药种 植面积达167万 亩、产量 66.61 万吨,均居全省 首位,其中肉桂 产量占全省60% 以上,出口量约 占全省90%。德 庆巴戟、德庆何 首乌获国家地理 标志产品认证, 高要肉桂、高要 巴戟天获批地理 标志证明商标, 6种道地药材被 纳入《广东省岭 南中药材保护条 例》,在东南亚 等海外市场享有 盛誉。 本次大会上,肇 庆集中发布7个 成熟南药产业招 项目。其中,国 家级南药市场项 目已录入农业农 ...
“外来客”成“广货”,茂名茂南罗非鱼何以行天下?
Nan Fang Nong Cun Bao· 2026-01-22 09:35
Core Viewpoint - The article discusses the transformation of tilapia from an imported species to a local staple in Guangdong, specifically in Maoming, highlighting its journey from foreign fish to a significant cultural and economic product in China [1][10]. Group 1: Industry Development - Tilapia, known as "African catfish," has become a popular dish worldwide, with the largest farming base located in Guangdong, China, rather than its native Africa [2][3]. - The tilapia industry in Maoming has evolved from introducing fish seedlings in the 1960s to becoming a leading player in the industry, with an annual production value of 2.5 billion yuan [16][24]. - The region's favorable climate and water quality have contributed to the high-quality growth of tilapia, making it a competitive product in the market [18][20]. Group 2: Market Positioning - Maoming tilapia has transitioned from being an exotic species to a recognized regional brand, symbolizing safety, quality, and traceability in Guangdong seafood [25][27]. - The tilapia industry has developed a complete supply chain, from breeding to processing, enhancing its market competitiveness and allowing it to integrate into the global food supply chain [23][36]. Group 3: Global Expansion - The tilapia is recognized by the FAO as one of the six major food sources for humanity, aligning with global health trends due to its high protein and low-fat content [31][32]. - Maoming tilapia has established a strong international presence, exporting to over 20 countries, including the USA and Canada, generating significant foreign exchange earnings [45][46]. Group 4: Strategic Adaptation - In response to changing international market conditions, the tilapia industry in Maoming is shifting from an export-oriented model to a dual-circulation strategy focusing on domestic sales [59][60]. - The industry is leveraging local quality and supply chain advantages, enhancing brand recognition through targeted marketing campaigns, such as promotions in major urban centers [72][74].
跟着清马游凤城|逐霞光,穿峰林,奔跑在清远的山水诗行里!
Nan Fang Nong Cun Bao· 2026-01-22 08:30
跟着清马游凤城 |逐霞光,穿峰 林,奔跑在清远 的山水诗行里! _南方+_南方 plus 跑进清远 领略清远美好风 光 2026蒙牛清远马 拉松赛 报名进行中 我们等你一起奔 赴这场山水之约 清城・飞霞山 来到飞霞山登高 望远,欣赏沿途 古老建筑,指尖 拂过沿途石刻, 三面环山,一面 临水,山水相 映,风景绝佳, 将群山美景尽收 眼底。景区内人 文历史丰富,沿 山径漫步,感受 飞霞山之美。 长约3公里,步 行约90分钟可达 山顶,沿途可欣 赏崖刻文化与自 然风光。 英德・英西峰林 英西峰林有 着"南天第一峰 清新・太和古洞 太和古洞位于清 新区太和镇北郊 花尖山,距市区 约5公里,是国 家3A级旅游景 区。始建于清代 咸丰四年(1854 年),距今170 余年,景区内险 峰如削,林壑幽 深,飞瀑流泉, 石刻棋布。主要 景点有天然山水 泳池和溯溪路 线。夏季山泉水 充沛,是避暑胜 地。登山步道全 林"之美誉,是 广东省最长、最 密集的峰林景 区。这里密集分 布着上千座石灰 岩山峰,其间点 缀着溪涧、岩洞 和古建筑。可徒 步或骑行穿越峰 林,欣赏如诗如 画的田园风光; 参观穿天岩,看 溪流穿山而过的 奇景;探访彭 ...
农业农村部:常态化帮扶第一年这样干!
Nan Fang Nong Cun Bao· 2026-01-22 08:30
农业农村部:常 态化帮扶第一年 这样干!_南方 +_南方plus 1月22日上午, 国务院新闻办公 室举行新闻发布 会,介绍加快农 业农村现代化, 扎实推进乡村全 面振兴有关情 况,并答记者 问。 新闻发布会现场。(刘健 摄) 围绕巩固拓展脱 贫攻坚成果同乡 村振兴有效衔接 五年过渡期的成 效,农业农村部 发展规划司司长 过渡期以来,监 测帮扶机制有效 运行,累计识别 帮扶超过700万 监测对象稳定消 除返贫致贫风 险,其余均落实 了针对性帮扶措 施。帮扶产业发 展壮大,832个 脱贫县均培育形 成了2—3个优势 突出、带动力强 的主导产业,超 过85%的脱贫户 和监测户至少得 到一项产业帮扶 措施。就业规模 保持稳定,脱贫 人口务工就业规 模连续5年稳定 在3000万人以 上,稳住了脱贫 家庭2/3以上的 收入。协作帮扶 持续深化,东部 8个省市、310家 中央单位投入帮 扶资金1611.1亿 元,采购和帮助 销售脱贫地区农 副产品7545.4亿 元。发展差距持 续缩小,脱贫县 农村居民人均可 支配收入增速快 于全国农民平均 水平,脱贫人 口"三保障"和饮 陈邦勋进行介 绍。 水安全保障水平 持续巩固提升。 ...
粤味珍品·清远丝苗米,何以行天下?|三问清远丝苗米②
Nan Fang Nong Cun Bao· 2026-01-22 08:30
Core Viewpoint - The article highlights the growing popularity and market expansion of Qingyuan's Si Miao rice, emphasizing its journey from local production to national recognition through innovative marketing strategies and participation in major trade events [2][3][9]. Group 1: Market Expansion - Qingyuan Si Miao rice is actively entering major consumer markets across China, including cities like Guangzhou, Shanghai, and Shenzhen, through a series of promotional events [6][5]. - The rice has successfully participated in various exhibitions, including the 21st China International Grain and Oil Products and Equipment Technology Exhibition, where it attracted numerous buyers [8][30]. - The local government is leveraging the "12221" market system to enhance the brand's visibility and market penetration [12][10]. Group 2: Marketing Strategies - Qingyuan's marketing approach includes a multi-dimensional communication matrix that combines cultural promotion, scene penetration, and channel expansion [17][21]. - The brand has organized community engagement activities, such as "Si Miao rice into communities," to increase local awareness and consumption [23][25]. - Online marketing efforts include creating dedicated topics on platforms like Douyin, showcasing the rice's unique qualities and culinary uses through engaging content [36][37]. Group 3: Cultural and Historical Significance - The cultural heritage of Qingyuan's rice farming is being highlighted through artistic collaborations and historical narratives, adding depth to the brand [20][19]. - The rice's historical significance is emphasized by archaeological findings that connect it to ancient agricultural practices, enhancing its brand story [20][19]. Group 4: Future Prospects - The ongoing promotional activities and strategic marketing initiatives are expected to further elevate Qingyuan Si Miao rice from a regional brand to a nationally recognized product [30][46]. - The brand aims to integrate into the national market by leveraging the Greater Bay Area's economic influence and consumer base [46][45].
农业农村部:土地延包方案须经村集体审议
Nan Fang Nong Cun Bao· 2026-01-22 08:30
农业农村部:土 地延包方案须经 村集体审议_南 方+_南方plus 1月22日,国务 院新闻办公室举 行新闻发布会, 介绍加快农业农 村现代化、扎实 推进乡村全面振 兴有关情况。会 上透露,农业农 村部先后启动第 二轮土地承包到 期后再延长三十 年整乡镇、整 县、整省试点, 目前已覆盖了7 个整省、221个 整县、349个整 乡镇,2500多万 农户承包地总体 顺延,让农民吃 上"定心丸" 。 新闻发布会上,农业农村部发展规划司司长陈邦勋答记者问。(徐想 摄) 党的二十届四中 全会明确,"稳 定土地承包关 系,稳步推进二 轮承包到期后再 延长三十年试 点"。对此,农 业农村部发展规 划司司长陈邦勋 表示,在工作中 要把握好三个方 面:一是坚持延 包原则,就是坚 持"大稳定、小 调整",用好农 村承包地确权登 记颁证成果,确 保绝大多数农户 原有承包地保持 稳定、顺利延 包。个别调整 的,一定要依法 依规从严掌握。 二是规范延包程 序,按照延包工 作规程规范开展 试点,确保程序 合法合规,特别 是延包方案要提 交农村集体经济 组织成员大会审 议,经全体成员 三分之二以上同 意后组织实施。 三是妥善解决突 出矛盾 ...
农业农村部:严把农产品上市“最初一公里”质量关
Nan Fang Nong Cun Bao· 2026-01-22 08:30
Core Viewpoint - The Ministry of Agriculture and Rural Affairs emphasizes the importance of enhancing agricultural quality and efficiency, focusing on high-quality development and ensuring food security while promoting rural revitalization [4][5][6]. Group 1: Enhancing Production Capacity - The overall food security in China is assured, but the demand for key agricultural products is expected to grow, maintaining a tight balance between supply and demand [9][10]. - The government plans to implement a new round of actions to increase grain production capacity by 100 billion jin, aiming to build a diversified food supply system [10][11]. - Key initiatives include promoting high-standard farmland construction, developing high-yield and quality crop varieties, and applying advanced technologies such as AI and IoT in agriculture [12][13]. Group 2: Improving Quality - The focus is on adapting to the upgrading consumption structure of urban and rural residents, promoting green and quality-oriented agricultural development [14][15]. - The Ministry aims to strengthen agricultural standards and enhance the quality of agricultural products through better monitoring and risk assessment [17][18]. - Efforts will be made to create strong regional public brands that highlight quality and competitiveness, ensuring that good products can command good prices [19]. Group 3: Increasing Efficiency - The strategy includes fostering rural industries that benefit farmers and enhancing the agricultural product processing industry [20][21]. - The government plans to improve cold chain logistics and storage facilities to address existing gaps in the supply chain [22]. - New business models such as agritourism and live-streaming sales will be developed to convert local resource advantages into market and economic benefits, thereby improving the quality of life for residents [24][25].
引进“六月早柚”,全市布点示范!清远早柚产业迈出关键一步
Nan Fang Nong Cun Bao· 2026-01-22 03:33
Core Viewpoint - The introduction of the "June Early Pomelo" is a significant step towards establishing it as a key characteristic industry for Qingyuan, with efforts focused on demonstration and promotion across the city [2][9]. Group 1: Introduction and Promotion - The Qingyuan Agricultural Technology Promotion Service Center is actively promoting the new early-maturing pomelo variety "June Early Pomelo" to enhance its status as a distinctive industry in Qingyuan [2][10]. - A total of 4,395 "June Early Pomelo" seedlings have been procured for demonstration planting across the city, with all demonstration sites successfully completed [4][8]. Group 2: Stakeholder Engagement - The "June Early Pomelo" has garnered interest from various stakeholders, including enterprises, cooperatives, large growers, and support teams for rural development [7][12]. - Demonstration planting of "June Early Pomelo" has been established in 8 counties (cities, districts) of Qingyuan, with 13 demonstration sites set up, achieving city-wide coverage and development [8][9]. Group 3: Future Plans - The Qingyuan Agricultural Technology Promotion Service Center plans to strengthen technical guidance at demonstration sites and aims to cultivate robust trees for production [16][17]. - There are intentions to secure special funding to expand the scale of demonstration planting and solidify the foundation for industry development [17][18]. - The promotion of exclusive variety authorization for local enterprises is also a priority to establish a competitive advantage in developing the "Qingyuan Early Pomelo" industry [18][19].