Nan Fang Nong Cun Bao
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观察|做好冬种“大文章”,筑牢“南菜北运”压舱石
Nan Fang Nong Cun Bao· 2026-01-23 11:03
Core Viewpoint - The article highlights the thriving winter vegetable industry in Maoming, Guangdong, emphasizing its role as a key hub for the "Southern Vegetables Northward Transport" initiative, which supports year-round agricultural sustainability and economic stability [10][11]. Group 1: Industry Overview - Maoming is a crucial "Southern Vegetables Northward Transport" core hub, benefiting from a favorable warm winter climate, making winter planting a "golden season" for agriculture [20][22]. - The total area for winter crops in Maoming has reached 1.4 million mu, with vegetable planting covering approximately 960,000 mu, projecting a total vegetable output of over 4.15 million tons and a total output value exceeding 17 billion yuan by 2025 [31][32]. Group 2: Event Highlights - The 24th Guangdong Seed Industry Expo and the 3rd Guangdong (Maoming) Winter Planting Conference showcased over 934 winter crop varieties, including 456 cherry tomato varieties, and introduced innovative molecular marker detection technology to identify over 800 disease-resistant varieties [41][46][48]. - The event featured the fifth Cherry Tomato Competition, where 13 award-winning varieties were highlighted, and partnerships were formed to enhance market access for innovative varieties [54][55]. Group 3: Technological Advancements - The article discusses the introduction of various agricultural technologies, including green and efficient cultivation techniques for quality rice and winter vegetables, as well as mechanization in harvesting, which aims to create an "innovation platform" that integrates varieties and technology [61][64]. - Future plans include enhancing cold storage technology for oil beans and attracting deep processing enterprises for products like dried vegetables and tomato sauce, shifting the focus from merely producing quality crops to ensuring high market value and profitability [74][76].
“289”论道 中国“三农”微短剧第一村谋新谋深
Nan Fang Nong Cun Bao· 2026-01-23 11:03
第一村谋新谋深 _南方+_南方 plus "打造一个开 放、共赢、富有 活力的生态系 统。" "将'交易闭环'写 进制度,用'奖 励补助政策 包'把内容方、 平台方、投资方 同时拉到高 州。" "将短剧、短视 频、线下活动与 文旅、农业捆绑 变现,让村民有 钱赚、生态可持 续。" "289"论道 中 国"三农"微短剧 其如何进一步发 展,受到了各级 政府部门与影视 界的高度关注。 微短剧 赋能乡村振兴的 滩底路径 1月22日,广州 寒风凛 冽,"289"艺术 中心的省乡村振 兴服务中心的关 于高州(滩 底)"三农"微短 剧基地(以下简 称"滩底微短剧 基地")谋划的 讨论却热火朝 天。 近年来,高州市 滩底村这个曾经 以荔枝闻名的传 统村落,如今因 一部部"三农"主 题微短剧闯入大 众视野,而关于 "滩底微短剧基 地已吸引150多 个剧组来高州取 景拍摄,推出 《荔乡新梦》 《古荔新枝》等 108部三农题材 微短剧,全网播 放量突破1000万 次……"茂名市 滩底微短剧经济 服务中心负责 人、导演吴亚春 在座谈会上,介 绍了滩底村两年 多来的发展轨 迹。 茂名市滩底微短剧经济服务中心负责人、导演吴亚春 202 ...
天空画卷,四季渔歌!阳江闸坡镇风貌“带”火旅游业
Nan Fang Nong Cun Bao· 2026-01-23 11:03
天空画卷,四季 渔歌!阳江闸坡 镇风貌"带"火旅 游业_南方+_南 方plus 登高远眺,闸坡镇E2风貌带的渔港精品片区如同巨大的调色板。(梁健宝 摄) 走进阳江海陵 岛,登高远眺, 闸坡镇E2风貌带 的渔港精品片 区,如同巨大的 调色板。16.1万 平方米的"第五 立面"农房屋 顶,以明亮的柠 檬黄、橘黄与橙 红层层晕染,在 蔚蓝的海天之间 铺展开一道温暖 而靓丽的风景 线。 闸坡渔港精品片 区是当地推进风 貌提升的缩影。 在"百千万工 程"推进下,闸 坡镇以精细化的 风貌整治为抓 手,匠心打造四 条特色风貌带, 完成472间农房 改造,系统提升 城乡人居环境, 激活滨海旅游新 业态。 打造"缤纷渔 港"新名片 "我家房子原先 已经很老旧了, 掉漆、掉瓷砖, 屋顶也有裂痕, 现在改造之后, 既住得安心,风 貌改善效果也很 大!"闸坡镇北 环社区居民邓霞 是风貌带切切实 实的受益者,经 营的便利店生意 兴旺不少,"游 客明显多了,每 天傍晚都有人过 来拍晚霞,游玩 打卡!" 风貌带节点提升吸引众多游客打卡晚霞美景。 然而就在不久 前,闸坡渔港片 区还呈现着另一 番模样,大部分 建筑顶着素朴的 平屋顶,屋面以 ...
一图揽尽花城春!广州举办2026年花营销暨招商推介活动
Nan Fang Nong Cun Bao· 2026-01-23 11:03
Core Viewpoint - The Guangzhou Spring Flower Marketing and Investment Promotion Event aims to enhance the brand value of Guangzhou's annual flowers and attract investment and collaboration from various sectors [5][36]. Group 1: Event Overview - The event features a flower exhibition space and promotes the top ten annual flowers produced in Guangzhou, including the release of the "2026 Guangzhou Annual Flower Treasure Map" [4][5]. - The event includes interactive activities such as flower arrangement performances, AI+flower innovation spaces, and special discounts to attract participation from citizens and tourists [11][12]. Group 2: Annual Flower Promotion - The "2026 Guangzhou Annual Flower Treasure Map" serves multiple functions, including guiding consumers to purchase flowers, facilitating bulk procurement, providing scenic routes for flower appreciation, and sharing cultural stories behind the flowers [17][21][31]. - The top ten annual flowers promoted include Butterfly Orchid, Red Palm, National Orchid, and others, selected based on market share, local production, and cultural significance [38][40]. Group 3: Economic Impact and Support - The event aims to inject strong momentum into the "flower economy," with financial services from local banks and support from platforms like Douyin to enhance online market performance [46][48]. - Guangzhou's flower industry is positioned as a significant investment opportunity, with a production area of approximately 300,000 acres and an annual output of over 436 million pots of flowers, contributing to a market scale exceeding 30 billion [72][73]. Group 4: Innovation and Development - The Guangzhou Agricultural and Rural Bureau emphasizes the importance of innovation in driving the flower industry's upgrade, with plans for new plant variety rights and the introduction of AI systems for flower production [74][75]. - The event showcases successful investment practices from local companies, highlighting the advantages of Guangzhou in terms of research, production technology, and market reach [55][60].
揭阳普宁定厝寮村:“百千万”让老苏区绽放“新芳华”
Nan Fang Nong Cun Bao· 2026-01-23 11:03
揭阳普宁定厝寮 村:"百千万"让 老苏区绽放"新 芳华"_南方+_南 方plus 在揭阳普宁市占 陇镇的红土大地 上,革命老苏区 定厝寮村借"百 千万工程"的浩 荡东风,历经雕 琢焕发光彩,系 广东省乡村治理 示范村、"百千 万工程"第二批 典型村培育对 象。现在,该村 正书写着"党建 强、环境美、产 业活、民生 暖"的乡村振兴 新篇章。 党建是乡村振兴 的"红色引擎" , 定厝寮村以组织 建设激活治理动 能。据了解,定 厝寮村村党总支 部79名党员中, 高中(中专)及 以上学历占比近 六成,平均年龄 仅45岁,这支年 轻有力的队伍成 为发展"主心 骨"。通过推 行"党员包片联 系责任制",每 名党员挂钩联系 村民户,带动落 村基建升级的一 个缩影。近年 来,该村已完成 三大主干道、竹 仔坑道路、东厝 局楼局巷道等7 条道路硬底化, 实现"出门不沾 泥、抬脚走坦 途";翻新学校 球场、寨前跳舞 广场,在练江北 堤防汛路安装照 明设施,让村民 实"门前三包" 、 环境整治等工 作,织密"大事 一起干、好坏大 家评、事事有人 管"的共治网 络。该村每年为 全体村民代缴 150元/人的医保 费,为30-60周 岁村 ...
绿美生金,农兴民富!云浮“十四五”三农答卷里的生态密码
Nan Fang Nong Cun Bao· 2026-01-23 07:04
Core Viewpoint - The article highlights the significant achievements in the agricultural sector of Yunfu during the "14th Five-Year Plan" period, emphasizing the integration of ecological development with agricultural productivity, leading to increased income for farmers and enhanced quality of life in rural areas [2][21][106]. Group 1: Agricultural Development Achievements - Yunfu's modern agricultural output has surpassed 100 billion yuan annually, with 2 national and 15 provincial-level modern agricultural industrial parks established [2][3]. - The city has become a major poultry producer, with an annual output of 220 million birds, ranking first in the province [4]. - The average disposable income of rural residents has increased by 6.48% annually, reflecting the economic growth in the agricultural sector [5][6]. Group 2: Ecological Initiatives - Yunfu is the only national pilot city for the ecological product value realization mechanism, focusing on ecological construction as a priority for rural revitalization [21][22]. - The air quality in Yunfu has maintained a good rate of over 97%, with significant improvements in major air pollutants compared to the "13th Five-Year Plan" [25]. - The forest coverage rate has increased to 68.78%, with 1.44 million acres of forest quality improvement completed [33]. Group 3: Financial Innovations - Yunfu has created the first national "Agricultural Carbon Sink Economic Project Library" and established the first "Zero Carbon Financial Service Station" in the province [45][46]. - Innovative financial products have been introduced, allowing farmers to use ecological resources as collateral for loans, promoting green agriculture [48][50]. - A local pharmaceutical company received a 35 million yuan loan linked to water-saving and emission reduction efforts, demonstrating the financial benefits of sustainable practices [51]. Group 4: Product Branding and Market Expansion - Yunfu has implemented a brand-strengthening strategy, focusing on unique agricultural products like "Yunfu South Medicine" and "Yunan Seedless Yellow Skin" to enhance market competitiveness [83][84]. - The complete industrial chain for Yunan Seedless Yellow Skin has generated over 8 billion yuan, showcasing the economic potential of local specialties [81][82]. - The establishment of transportation infrastructure, including the Guangzhan high-speed railway and logistics ports, has improved the efficiency of agricultural product distribution [103][104]. Group 5: Future Outlook - Looking ahead to the "15th Five-Year Plan," Yunfu aims to continue its mission of advancing development and enhancing the ecological product value realization mechanism [108][109]. - The focus will remain on making rural areas more livable, agriculture more prosperous, and farmers happier, while expanding the reach of "Yun" branded agricultural products [109].
粤味珍品·清远丝苗米,何以成为畅销年货?|三问清远丝苗米③
Nan Fang Nong Cun Bao· 2026-01-23 02:02
Core Viewpoint - The article highlights the popularity and significance of Qingyuan Si Miao rice as a traditional delicacy in Guangdong, especially during the festive season, emphasizing its unique qualities and cultural importance in family gatherings and celebrations [11][12][18]. Group 1: Product Promotion and Events - The "Qingyuan Si Miao Rice" brand is being promoted through a series of events, including a major exhibition in Shenzhen, aimed at increasing its visibility and accessibility in the Greater Bay Area [6][31]. - The promotional activities include product showcases, cooking demonstrations by renowned chefs, and interactive experiences for consumers to learn about the rice's quality and preparation methods [39][40][42]. Group 2: Cultural Significance - Qingyuan Si Miao rice is described as an essential ingredient for traditional festive meals, symbolizing family reunion and cultural heritage in Guangdong [15][47]. - The rice's unique characteristics, such as its texture and flavor, make it a preferred choice for various local dishes, enhancing the overall dining experience during celebrations [11][18][21]. Group 3: Market Reach and Consumer Engagement - The rice has gained recognition in major urban centers, having been featured in prominent locations like Guangzhou Tower, which reflects its growing popularity and market presence [23][24]. - The initiative aims to connect consumers with high-quality local products, encouraging them to include Qingyuan Si Miao rice in their festive preparations and gift-giving [44][45].
汕尾洪流村“强村公司”激活内生动力,走出富民强村新路径
Nan Fang Nong Cun Bao· 2026-01-23 01:30
Core Viewpoint - Hongliu Village is implementing a "Strong Village Company + Order Agriculture + Technology Empowerment" model to enhance its economic vitality and achieve rural revitalization, with the company generating over 1.5 million yuan in revenue [4][5]. Group 1: Strong Village Company - The establishment of the Strong Village Company aims to create a self-sustaining economic model, moving away from reliance on external aid [15][16]. - The company has integrated over 120 acres of idle land and is focused on market-oriented operations to drive local economic growth [12][24]. - A performance incentive mechanism for village officials has been introduced to enhance motivation and efficiency in promoting the company's development [34][35]. Group 2: Order Agriculture - The village is promoting "Order Agriculture" to address issues of land abandonment and market misalignment, ensuring farmers can grow crops with guaranteed sales [57][61]. - Collaboration with large enterprises and agricultural experts has been established to provide technical support and ensure quality production [64][66]. - The introduction of high-quality rice varieties and a structured planting plan has stabilized farmers' income expectations [63][69]. Group 3: Benefit Sharing - The economic benefits generated by the Strong Village Company are being reinvested into community welfare, including cash subsidies for elderly residents to support healthcare [75][78]. - Various community improvement projects have been initiated, enhancing living conditions and addressing urgent local needs [81][83]. - The overall development strategy emphasizes resource activation, market access, and shared benefits, contributing to a vibrant and prosperous community [87][89].
金星啤酒冲击港股上市,或成“中式精酿第一股”
Nan Fang Nong Cun Bao· 2026-01-23 01:30
Core Viewpoint - Jin Xing Beer is seeking to go public on the Hong Kong Stock Exchange, potentially becoming the first "Chinese craft beer stock" in the market [2][3]. Company Overview - Jin Xing Beer, established in 1982, is the eighth largest brewery in China, with 16 production bases across nine provinces and an annual production capacity of 2 million tons [6][7]. - The company has shifted its focus from traditional industrial beer to Chinese craft beer, launching its first craft product, "Jin Xing Mao Jian" tea beer, in August 2024 [9][10]. Product Development - The successful launch of tea beer has led to the rapid development of over 50 craft beer SKUs, including jasmine tea and sugar-coated hawthorn flavors, creating a diverse product matrix [12][13]. - Since the launch of Jin Xing Mao Jian, the company has achieved sales exceeding 100,000 tons within approximately 10 months, expanding its market presence to international locations such as the UK, Australia, New Zealand, UAE, and Southeast Asia [14][15]. Financial Performance - Jin Xing Beer has experienced significant financial growth, with revenue projected to increase from 356 million RMB in 2023 to 730 million RMB in 2024, and further to over 1.1 billion RMB in the first three quarters of 2025, representing a growth of over 200% in two years [20][21]. - Net profit is expected to surge from 12 million RMB in 2023 to 1.25 billion RMB in 2024, and reach 305 million RMB in the first three quarters of 2025, marking an increase of over 24 times compared to 2023 [22][23]. - The company's debt-to-asset ratio has dramatically decreased from 2250% in 2023 to 11.1% in the first three quarters of 2025, reflecting improved financial health [25][26]. Market Trends - The craft beer market in China is expanding rapidly, with retail sales projected to grow from 12.5 billion RMB in 2019 to 63.2 billion RMB in 2024, achieving a compound annual growth rate of 38.4% [38][39]. - Jin Xing Beer has become the largest flavored craft beer company in China, capturing a market share of 14.6% by September 2025 [41]. Competitive Landscape - The craft beer sector is attracting significant interest from major players, including liquor giants and leading breweries, which may pose competitive challenges for Jin Xing Beer [46][48]. - The pricing strategy of Jin Xing Beer, with its craft beer priced at 20 RMB per 1000mL, is notably higher than competitors like Mijiu Ice City, which offers products at 5.9 RMB per 500mL [48][49].
南农晨读 | 吉桔送四海
Nan Fang Nong Cun Bao· 2026-01-23 01:30
Group 1 - The Ministry of Agriculture and Rural Affairs is focusing on ensuring the quality of agricultural products during the "first mile" of market entry [2] - A press conference held on January 22 highlighted the acceleration of agricultural modernization and the promotion of rural revitalization [5][10] - The Ministry has initiated a second round of land contract extensions for 30 years, covering 7 provinces, 221 counties, and 349 townships, benefiting over 25 million farmers [6][7] Group 2 - The Guangdong Provincial People's Congress is set to focus on agricultural modernization in 2026, which is a key year for advancing rural revitalization [14][15] - The "万人人鹅宴" event in Shantou attracted significant attention, reaching over 100 million people through various media [39] - The training program for 421 grassroots agricultural technicians in Zhanjiang emphasizes grain and oil stability and smart agriculture [41][45] Group 3 - China's tea exports are projected to reach 418,800 tons in 2025, marking a historical high with an export value of approximately $1.546 billion, reflecting strong global competitiveness [32][34]