Nan Fang Nong Cun Bao
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粤味珍品·清远丝苗米,何以成为畅销年货?|三问清远丝苗米③
Nan Fang Nong Cun Bao· 2026-01-23 02:02
Core Viewpoint - The article highlights the popularity and significance of Qingyuan Si Miao rice as a traditional delicacy in Guangdong, especially during the festive season, emphasizing its unique qualities and cultural importance in family gatherings and celebrations [11][12][18]. Group 1: Product Promotion and Events - The "Qingyuan Si Miao Rice" brand is being promoted through a series of events, including a major exhibition in Shenzhen, aimed at increasing its visibility and accessibility in the Greater Bay Area [6][31]. - The promotional activities include product showcases, cooking demonstrations by renowned chefs, and interactive experiences for consumers to learn about the rice's quality and preparation methods [39][40][42]. Group 2: Cultural Significance - Qingyuan Si Miao rice is described as an essential ingredient for traditional festive meals, symbolizing family reunion and cultural heritage in Guangdong [15][47]. - The rice's unique characteristics, such as its texture and flavor, make it a preferred choice for various local dishes, enhancing the overall dining experience during celebrations [11][18][21]. Group 3: Market Reach and Consumer Engagement - The rice has gained recognition in major urban centers, having been featured in prominent locations like Guangzhou Tower, which reflects its growing popularity and market presence [23][24]. - The initiative aims to connect consumers with high-quality local products, encouraging them to include Qingyuan Si Miao rice in their festive preparations and gift-giving [44][45].
汕尾洪流村“强村公司”激活内生动力,走出富民强村新路径
Nan Fang Nong Cun Bao· 2026-01-23 01:30
Core Viewpoint - Hongliu Village is implementing a "Strong Village Company + Order Agriculture + Technology Empowerment" model to enhance its economic vitality and achieve rural revitalization, with the company generating over 1.5 million yuan in revenue [4][5]. Group 1: Strong Village Company - The establishment of the Strong Village Company aims to create a self-sustaining economic model, moving away from reliance on external aid [15][16]. - The company has integrated over 120 acres of idle land and is focused on market-oriented operations to drive local economic growth [12][24]. - A performance incentive mechanism for village officials has been introduced to enhance motivation and efficiency in promoting the company's development [34][35]. Group 2: Order Agriculture - The village is promoting "Order Agriculture" to address issues of land abandonment and market misalignment, ensuring farmers can grow crops with guaranteed sales [57][61]. - Collaboration with large enterprises and agricultural experts has been established to provide technical support and ensure quality production [64][66]. - The introduction of high-quality rice varieties and a structured planting plan has stabilized farmers' income expectations [63][69]. Group 3: Benefit Sharing - The economic benefits generated by the Strong Village Company are being reinvested into community welfare, including cash subsidies for elderly residents to support healthcare [75][78]. - Various community improvement projects have been initiated, enhancing living conditions and addressing urgent local needs [81][83]. - The overall development strategy emphasizes resource activation, market access, and shared benefits, contributing to a vibrant and prosperous community [87][89].
金星啤酒冲击港股上市,或成“中式精酿第一股”
Nan Fang Nong Cun Bao· 2026-01-23 01:30
Core Viewpoint - Jin Xing Beer is seeking to go public on the Hong Kong Stock Exchange, potentially becoming the first "Chinese craft beer stock" in the market [2][3]. Company Overview - Jin Xing Beer, established in 1982, is the eighth largest brewery in China, with 16 production bases across nine provinces and an annual production capacity of 2 million tons [6][7]. - The company has shifted its focus from traditional industrial beer to Chinese craft beer, launching its first craft product, "Jin Xing Mao Jian" tea beer, in August 2024 [9][10]. Product Development - The successful launch of tea beer has led to the rapid development of over 50 craft beer SKUs, including jasmine tea and sugar-coated hawthorn flavors, creating a diverse product matrix [12][13]. - Since the launch of Jin Xing Mao Jian, the company has achieved sales exceeding 100,000 tons within approximately 10 months, expanding its market presence to international locations such as the UK, Australia, New Zealand, UAE, and Southeast Asia [14][15]. Financial Performance - Jin Xing Beer has experienced significant financial growth, with revenue projected to increase from 356 million RMB in 2023 to 730 million RMB in 2024, and further to over 1.1 billion RMB in the first three quarters of 2025, representing a growth of over 200% in two years [20][21]. - Net profit is expected to surge from 12 million RMB in 2023 to 1.25 billion RMB in 2024, and reach 305 million RMB in the first three quarters of 2025, marking an increase of over 24 times compared to 2023 [22][23]. - The company's debt-to-asset ratio has dramatically decreased from 2250% in 2023 to 11.1% in the first three quarters of 2025, reflecting improved financial health [25][26]. Market Trends - The craft beer market in China is expanding rapidly, with retail sales projected to grow from 12.5 billion RMB in 2019 to 63.2 billion RMB in 2024, achieving a compound annual growth rate of 38.4% [38][39]. - Jin Xing Beer has become the largest flavored craft beer company in China, capturing a market share of 14.6% by September 2025 [41]. Competitive Landscape - The craft beer sector is attracting significant interest from major players, including liquor giants and leading breweries, which may pose competitive challenges for Jin Xing Beer [46][48]. - The pricing strategy of Jin Xing Beer, with its craft beer priced at 20 RMB per 1000mL, is notably higher than competitors like Mijiu Ice City, which offers products at 5.9 RMB per 500mL [48][49].
南农晨读 | 吉桔送四海
Nan Fang Nong Cun Bao· 2026-01-23 01:30
Group 1 - The Ministry of Agriculture and Rural Affairs is focusing on ensuring the quality of agricultural products during the "first mile" of market entry [2] - A press conference held on January 22 highlighted the acceleration of agricultural modernization and the promotion of rural revitalization [5][10] - The Ministry has initiated a second round of land contract extensions for 30 years, covering 7 provinces, 221 counties, and 349 townships, benefiting over 25 million farmers [6][7] Group 2 - The Guangdong Provincial People's Congress is set to focus on agricultural modernization in 2026, which is a key year for advancing rural revitalization [14][15] - The "万人人鹅宴" event in Shantou attracted significant attention, reaching over 100 million people through various media [39] - The training program for 421 grassroots agricultural technicians in Zhanjiang emphasizes grain and oil stability and smart agriculture [41][45] Group 3 - China's tea exports are projected to reach 418,800 tons in 2025, marking a historical high with an export value of approximately $1.546 billion, reflecting strong global competitiveness [32][34]
行业大咖点赞大湾区宠物行业年度盛典,为“萌产业”发展建言献策
Nan Fang Nong Cun Bao· 2026-01-23 01:30
行业大咖点赞大 湾区宠物行业年 度盛典,为"萌 产业"发展建言 献策_南方+_南 方plus 群星荟 萃,"萌"动湾 区。1月22 日,"媒体+"广 货行天下·首届 大湾区宠物行业 年度盛典暨宠物 年货节首日活动 顺利举行,来自 全国各地的行业 领袖、专家学者 和爱宠人士等嘉 宾欢聚广州,共 赴行业盛典。对 于此次盛典,与 会嘉宾们都充满 了期待,期待着 见证一场行业智 慧的精彩碰撞和 行业价值的提 升,期待着区域 协同与资源对 接,谱写宠物产 业高质量发展的 崭新篇章。 有助于推动行业 发展。 许品章(左6)和其他与会嘉宾合影。 长春市中保牧生 物科技有限公司 董事孟宪伟对此 次盛典也充满了 期待。他在宠物 生物制品行业已 经深耕二十多 年,见证了中国 宠物生物制品从 无到有、从低端 到高端的历程, 如今行业已经进 入了发展的快车 道,"但是未来 的路还很 长。"他认为, 接下来,行业在 尖端产品研发、 疾病病理研究、 宠物医生等从业 者的素养提升等 "本届盛典让许 多业界未来的栋 梁齐聚一堂,一 起探索行业的发 展方向,令我感 到非常欣 慰。"中国渔业 协会锦鲤分会顾 问、国家标准化 委员会观赏鱼分 技委 ...
粤黔携手共赢!安顺高新区优质工业产品越秀推介会举办
Nan Fang Nong Cun Bao· 2026-01-23 01:30
人民政府、安顺 市平坝区人民政 府、安顺高新技 术产业开发区管 理委员会联合主 办,旨在搭建东 西部产业对接平 1月22日 ,"东西部协作·产销共赢"——安顺高新区优质工业产品越秀推介会举办。 台,助力"黔货 出山",共同开 拓粤港澳大湾区 市场。两地政府 相关部门负责人 及建材领域重点 粤黔携手共赢! 安顺高新区优质 工业产品越秀推 介会举办_南方 +_南方plus 1月22日,"东西 部协作·产销共 赢"——安顺高 新区优质工业产 品越秀推介会在 广州举办。活动 由广州市越秀区 企业代表共同参 会。 广州市越秀区政 协副主席陆伟刚 在致辞中指出, 珠江粤黔同源, 两地协作基础深 厚。越秀区作为 广州商贸核心 区,拥有市场、 资本与渠道优 势,而安顺高新 区则在资源、产 能与成本方面特 色突出,双方互 补性强。期待通 过此次对接,推 动产业链深度融 合,实现共赢发 展。 安顺高新区党工 委委员、管委会 副主任陈俊从区 位交通、要素保 障、产业布局等 方面推介了高新 区投资环境。该 区是国家级高新 区,沪昆高速、 高铁贯穿全境, 电力、土地、人 才资源丰富,构 建起"高端装备 制造、新型建 材、特色轻工 +数 ...
“粤式年味”飘香上海滩,广东年菜十大名品,这个春节不可错过的经典美食!
Nan Fang Nong Cun Bao· 2026-01-22 12:06
"粤式年味"飘香 上海滩,广东年 菜十大名品,这 个春节不可错过 的经典美食!_ 南方+_南方plus 春节临近,在上 海各大商超和线 上平台,来自广 东的各种年菜开 始热销,为广大 市民带来一道 道"广东味道" 。 大盆菜:寓 意"盆满钵满"的 大盆菜,是广府 饮食文化的典型 代表,层层叠叠 的鲜美食材色香 味俱全,众人齐 齐下箸,把餐桌 上热闹的氛围推 向顶点。作为年 美味、便捷又充 满美好寓意的广 东年菜,逐渐成 为节庆宴席上的 首选菜肴。2023 年至2025年,广 东年菜系列产品 在上海市场销售 额增幅近 200%,2025年 销售过100亿 元。今年1 月,"广货行天 下"2026广东年 菜进上海营销行 动·年货年菜节 即将登陆上海, 以"年菜十大名 品"为代表,为 消费者带来一场 美食盛宴。 节期间的招牌菜 式,大盆菜已从 供应酒楼转向C 端市场,家庭购 买成为消费主 力,在巨大的需 求带动下,直播 带货、会员店、 社群团购全面开 花,实现了全渠 道渗透。 烧鹅:流传数百 年的岭南著名美 食,在广府传统 的宴席聚餐中, 烧鹅是必不可少 的"红皮赤壮"硬 菜,寓意身体健 康、家族兴旺。 随着时代发 ...
大咖来了!宠界“奥斯卡”首个专题论坛解锁产业创新玩法
Nan Fang Nong Cun Bao· 2026-01-22 12:05
Group 1 - The forum focused on the theme of "innovation-driven and integrated development" in the ornamental aquatic industry, gathering industry experts and representatives to explore new paths for high-quality development [4][5][36] - The event featured in-depth and engaging presentations from four industry authorities, providing valuable insights into the ornamental fish sector [7][8] - The ornamental fish industry in China is projected to reach a value of over 16 billion yuan by 2024, with Guangdong being a key player in the koi breeding sector due to its robust industry chain and trade channels [12][13] Group 2 - The leisure fishery market in China is experiencing an annual growth rate of over 15%, with projections indicating it will exceed 400 billion yuan by 2025, driven by the integration of "aquatics + cultural tourism" and "aquatics + research" [16][17] - The global exotic pet market is expected to surpass 50 billion USD by 2026, representing nearly one-sixth of the global cat and dog market size by 2025, with a core consumer demographic of urban youth aged 25-35 [24][25][28] - Guangdong's tropical ornamental fish farming area covers 120,000 acres, accounting for 42% of the national total, with an annual output exceeding 3 billion fish and export value surpassing 1.8 billion yuan [31][32]
让年货有温度,让广货行更远!暖冬年货节消费帮扶主题市集来了
Nan Fang Nong Cun Bao· 2026-01-22 11:46
Core Viewpoint - The "Warm Winter New Year Festival" aims to promote local products and support rural revitalization through a consumer market in Guangdong, enhancing the festive shopping experience while fostering community engagement [3][12][31]. Group 1: Event Overview - The "Warm Winter New Year Festival" will take place on January 23 at the Guangdong Regional Collaborative Consumer Support Product Trading Center [3][17]. - The event is designed not only as a marketplace for New Year goods but also as a platform to convey love through consumption and promote local products nationwide [4][5]. Group 2: Product Offerings - The market will feature themed stalls such as "Auspicious New Year Gifts," "Cantonese Flavors," "Grains and Dried Goods," and "Health Tea Drinks," showcasing products from various regions including Guizhou, Heilongjiang, Hunan, and others [9][10]. - A diverse array of products will be available, including cured meats, mushrooms, grains, teas, and snacks, providing a one-stop shopping experience for consumers [11]. Group 3: Community Engagement - The festival emphasizes the integration of traditional festive consumption with support for rural areas, creating a model where love can be shared, quality products can be tasted, and production and sales can connect [15]. - Various interactive areas will be set up to enhance the shopping atmosphere, including a New Year-themed photo area and a fun game zone, encouraging community participation [18][25]. Group 4: Marketing and Promotion - The event will include live streaming to attract online consumers, allowing those unable to attend in person to participate in the shopping experience [29]. - Special gift boxes tailored for the New Year will be offered, catering to diverse consumer needs for gifting and personal use [23].
深化农产品贸易合作,白云农投与麻章区双向赋能
Nan Fang Nong Cun Bao· 2026-01-22 11:46
深化农产品贸易 合作,白云农投 与麻章区双向赋 能_南方+_南方 plus 协同整合拓渠 道,双向赋能谋 发展,在广州市 白云区派驻麻章 区对口帮扶协作 工作组(下 称"白云工作 组")的精准牵 线与高效联动 下,两地企业已 取得阶段性合作 成果。为进一步 推动协作走深走 实,助力白云与 麻章共享农业产 业发展机遇,共 谋高质量协同发 展。1月21日, 广州市白云区农 业投资发展有限 公司(下称"白 云农投")赴湛 江市麻章区开展 农业产业调研。 贸易等方面有核 "白云农投立足 白云区的区位优 势,依托粤港澳 大湾区广阔市 场,坚持做大做 强农业供应链, 此次赴麻章调研 旨在精准对接优 质农业资源,深 化农产品大宗贸 易合作,推动两 地农业产业优势 互补、资源共 享。"白云农投 副总经理林钦铭 说。白云农投在 农产品智慧种 植、仓储物流配 送及农产品大宗 心优势,下一 步,白云农投将 充分发挥平台资 源整合优势,助 力麻章优质农产 品拓宽流通渠 道、提升品牌影 响力,实现"麻 章好产品"对 接"湾区大市 场"的双赢格 局。 麻章区委副书 记、广州市白云 区派驻麻章区对 口帮扶协作工作 组组长黎妮表 示,工作组 ...