Core Insights - The Guangdong exhibition at the 2025 National Grain and Oil and Soybean Industry Expo in Changsha showcased nearly 200 high-quality grain and oil products, highlighting the province's advancements in the industry [2][4][5] - The event demonstrated the strong market presence and innovative capabilities of Guangdong's grain and oil sector, attracting significant attention and inquiries from attendees [7][8][10] Industry Overview - The Guangdong grain and oil industry has achieved substantial results in product variety upgrades, brand cultivation, and overall chain enhancement since the implementation of the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" [5][6] - The province's rice cultivation dominates, with rice planting area accounting for 83% of the total grain sown area and production contributing 86% of the total grain output [31][32] Product Highlights - The Guangdong rice, particularly the high-quality "Silk Seed Rice," has gained national recognition, with various regional brands and products supporting its reputation [34][36] - The exhibition featured local specialties such as fermented products, including soy sauce and doubanjiang, which hold significant market shares nationally [40][41] Innovation and Research - The Guangdong agricultural research institutions showcased multiple innovations, emphasizing the province's leading breeding capabilities and the successful commercialization of high-quality varieties [50][52][56] - The introduction of advanced technologies, such as smart seedling factories and IoT management, has further enhanced the quality and productivity of the rice industry [57] Market Dynamics - The exhibition's popularity reflects the strong consumer interest in Guangdong's unique flavors and the robust capabilities of its grain and oil industry [62][63] - The "Yue Brand" grain and oil products are expected to expand from Guangdong to the national market, continuing to build on the province's agricultural legacy [64][65]

Core Viewpoint - The first National Southern Medicine Food and Health Industry Conference will be held in Zhaoqing, Guangdong, showcasing the city's rich heritage in southern medicine and its innovative practices in food and health [2][3][10]. Industry Overview - Zhaoqing, with over 2,000 years of history, is recognized as a significant hub for southern medicine, emphasizing the concept of "medicinal food homology" [5][6][10]. - The southern medicine industry is a key part of Zhaoqing's agricultural sector, with a total planting area of 1.5662 million acres, a production volume of 659,900 tons, and a total output value of 10.605 billion yuan in 2024 [22]. Market Potential - The southern medicine industry is positioned to benefit from national strategies, with the Guangdong-Hong Kong-Macao Greater Bay Area being a focal point for traditional Chinese medicine development [9][10]. - The expansion of the national medicinal food homology directory from 87 to 106 items indicates a growing market potential, with the overall health market expected to exceed 800 billion yuan [92][93]. Innovation and Development - Zhaoqing is actively innovating within the southern medicine industry, establishing a provincial southern medicine industrial park and focusing on the cultivation of quality medicinal materials [51][52]. - The city is enhancing its industrial chain by promoting deep processing of southern medicine products, such as cinnamon oil extraction, which has significantly increased local farmers' incomes [66][72]. Integration and Future Directions - The integration of southern medicine with tourism, agriculture, and health care is being emphasized, with the establishment of various specialized towns and villages to support this initiative [75][76]. - The upcoming conference aims to set standards and build brands for the southern medicine industry, further solidifying Zhaoqing's position as a leader in this sector [114][125].

中山大学陈森 华：向海问药， 耕耘"蓝色药 田"丨海上新农 人②_南方+_南 方plus "接近90%的海 洋微生物还没有 被发现，而我们 的研究，就是去 开发更多的海洋 资源，寻找造福 人类的药 物。"提起大 海，中山大学海 洋科学学院副教 授陈森华有着诸 多热忱与期待。 陈森华来自梅州 兴宁，是一位从 山区走向海洋 的"新农人" 。8 年前，他进入中 山大学海洋天然 产物研究团队， 开启了他作 为"海上新农 走进位于中山大 学珠海校区的海 洋天然产物研究 团队的实验室， 陈森华正通过核 磁共振波谱仪确 定化合物的分子 结构。这几乎是 他每天都要做的 事情。陈森华介 绍，这些物质大 多来自中国南 海，它们中的某 一些已经被发现 存在一定的药理 活性，或将成为 治疗肿瘤等疾病 的海洋创新药 物。 人"的耕耘历程 ——专注海洋天 然产物化学和海 洋药物研发，聚 焦 "海洋资源→ 活性成分→药物 研发"全链条研 究。他们向海问 药，挖掘造福人 类的无限可能。 0:00 (中山大学陈森华：向海寻药，耕耘"蓝色药田"，时长共4分03秒) 开发新药如同大 海捞针 多年来，海内外 学者不断探索海 洋这个"蓝色药 陈森华在 ...

Group 1 - The 2025 Guangzhou International Light Festival officially opened on November 16, featuring the "Big Aoy fish" as a permanent guest attraction [3][4][10] - The festival will run until November 26, showcasing various light displays and attracting significant public interest [6][7][12] Group 2 - The 15th National Games are taking place in the Guangdong-Hong Kong-Macao Greater Bay Area, with athletics events ongoing from November 15 to November 20 [31][32] - Notable athlete Su Bingtian is set to compete in the men's 100 meters and 4×100 meters relay finals, drawing attention to the event [33][34] Group 3 - The upcoming 2025 Greater Bay Area Agricultural Products Trade Fair will be held from December 12 to 14 at the Guangzhou Import and Export Fair Complex, focusing on regional agricultural products [40] - The event aims to enhance brand and international recognition for local agricultural products through comprehensive media services [41] Group 4 - The cloud of excitement surrounding the 15th National Games includes a showcase of local agricultural products, such as the "Chinese native chicken," which has gained popularity during the event [44][45] - The event highlights the integration of sports and local cuisine, enhancing the overall experience for attendees [46][47] Group 5 - A strong cold front is expected to impact Guangdong on November 17, bringing cooler temperatures and light rain [49][50] - Temperature drops are forecasted, with northern regions experiencing a decrease of 8 to 10 degrees Celsius [51][52]

Core Insights - The article highlights the development of unique agricultural products in the northern Guangdong region, emphasizing the transformation of local specialties into significant economic drivers for rural revitalization [9][67]. Group 1: Agricultural Development in Northern Guangdong - The northern Guangdong region, including cities like Qingyuan, Shaoguan, Yunfu, and Heyuan, is leveraging its unique mountainous and water-rich environment to enhance agricultural productivity [7][9]. - Qingyuan is focusing on five major billion-yuan industries, with an investment of approximately 45 million yuan in 2023 to develop products like Qingyuan chicken and Yingde black tea, aiming for a total agricultural output value of 400.67 billion yuan, which has doubled from 192 billion yuan in 2021 [16][20]. - Shaoguan is building a multi-layered brand system under the "Shanmei Shaonong" brand, with significant contributions from local products like the Danxia Gonggan, which has a projected output value of 1.8 billion yuan in 2024 [30][32]. Group 2: Specific Agricultural Products and Their Impact - Yunfu, known as the "Hometown of Southern Medicine," has over 1.35 million acres of medicinal plants, contributing significantly to the province's agricultural output [41][42]. - Heyuan is recognized for its ecological products, with a focus on oil tea and unique tea varieties like the Zijin cicada tea, which has a projected output value exceeding 2.5 billion yuan in 2024 [56][60]. - The article mentions the upcoming Greater Bay Area Agricultural Products Trade Fair, which will provide a platform for over 1,000 core buyers to connect with northern Guangdong's agricultural products, enhancing market reach [68][70].

Core Viewpoint - The "Guilin Products Enter the Bay" event showcases high-quality agricultural products from Tianyang District, promoting the "Zhuangshan Nongxian" brand in Shenzhen, enhancing regional brand recognition and market integration [2][22][28]. Group 1: Event Overview - The event took place on November 16, 2025, in Shenzhen's Luohu District, featuring a variety of agricultural products from the "Zhuangshan Nongxian" series [2][3]. - It included multiple activities such as product sales, brand promotion, cultural tourism, and interactive events, highlighting the diversity and vitality of Baise's agriculture [7][8]. Group 2: Product Highlights - Featured products included dried mango, passion fruit, and cherry tomatoes, allowing consumers to enjoy flavors from Tianyang even during off-seasons [19][21]. - The event showcased various high-quality products like sweet mangoes, tomatoes, and the nutritious "Qinmi 9" passion fruit, which became the "taste focus" of the event [13][14][15]. Group 3: Market Expansion - The "Zhuangshan Nongxian" brand has expanded into the Bay Area market, appearing in major cities like Guangzhou, Shenzhen, and Zhuhai, and participating in national exhibitions [22][23]. - The brand's influence has led to increased recognition and reputation for Tianyang's agricultural products, facilitating deeper market integration [28][30]. Group 4: Business Development - Local enterprises are leveraging the "Zhuangshan Nongxian" brand to open sales channels and achieve brand spillover effects, with products like eco-friendly chili and vegetables gaining popularity [36][38]. - The event also included visits to Shenzhen's agricultural wholesale market for direct engagement with key merchants, establishing solid foundations for future cooperation [41][48].

Group 1 - The training program for high-quality development of family farms in Guangdong focuses on building brands, expanding channels, and integrating e-commerce and cultural tourism [3][5][6] - The program aims to reshape the production and management mindset of family farms, providing them with the necessary skills to thrive in the market [4][6] Group 2 - The promotional event for "Wanlv Heyuan Tea Oil" in Shenzhen highlighted the launch of new deep-processing products and established partnerships for brand promotion [8][10][11] - The event signifies the beginning of a new journey for Heyuan tea oil as it seeks to penetrate the Greater Bay Area market [12] Group 3 - The fifth China Xinjiang Specialty Fruit and Nut Products Expo in Guangzhou showcased over 850 products, attracting 306 companies and promoting the "Xinjiang products southward" initiative [14][15][17] - The event aims to strengthen cooperation between Guangdong and Xinjiang, enhancing the visibility of Xinjiang's agricultural products [16][17] Group 4 - A training session on new material packaging for preserving Lianzhou vegetable heart was conducted, sharing the latest advancements in packaging technology [20][22] - The training aims to enhance the preservation efficiency of Lianzhou vegetable heart, reducing losses in the supply chain [21][22] Group 5 - The national grain and oil industry expo in Changsha featured high-quality products from Qingyuan, including specialty rice and soybeans, attracting significant interest from buyers [30][32][34] - The expo emphasizes the importance of high-quality development in the grain and oil sector, aligning with national agricultural goals [32][33] Group 6 - The promotion of "Chinese native chicken" at the 15th National Games in Yunfu showcased local agricultural products, enhancing the region's visibility and economic potential [37][39][41] - The event highlighted the integration of sports and local cuisine, promoting the "Eat in Guangdong" experience [40][41] Group 7 - The direct supply of fresh peppers from Tianyang to the Greater Bay Area demonstrates the efficiency of the supply chain and the collaboration between Guangdong and Guangxi [44][48] - This initiative aims to streamline the distribution process, ensuring fresh produce reaches consumers quickly [46][48] Group 8 - The "order class" training program in Tianyang addresses employment challenges by providing skills training that leads to immediate job placements [50][52] - This initiative reflects the efforts to enhance local employment opportunities through targeted training programs [51][52] Group 9 - A strong cold air mass is expected to impact Guangdong from November 17, leading to significant temperature drops across the region [54][56][58] - The forecast indicates a temperature decrease of 6-10 degrees Celsius, with potential rain and strong winds [56][59]

苏炳添NIKE新 片"煲汤"，陈皮 抢镜！_南方+_ 南方plus 随着第十五届全 国运动会在粤港 澳大湾区渐入高 潮，11月15日， 田径赛事也在广 东奥林匹克体育 中心主体育场火 热开战，将持续 至11月20日，献 上一场场速度与 力量的巅峰对 决，其中，全运 会的百米赛道因 为"中国飞人"苏 炳添等体育名将 而备受关注。11 月17日、11月20 日，苏炳添将再 度站上熟悉的赛 道，向男子100 米决赛和男子 4×100米接力决 赛双金发起冲 击。 决战在即， NIKE推出一则 创新广告，从广 东人最熟悉 的"靓汤文化"切 入，以一锅需要 慢火、耐心与真 材实料的煲汤， 隐喻每一位运动 员的努力与坚 持，而短片的主 角，正是苏炳 添，他用自己的 经历给这碗"靓 汤"添上了最真 实的一味好料。 | 0:00 / 1:08 | | --- | (NIKE创新广告，从广东人最熟悉的"靓汤文化"切入，时长共1分08秒) 资料图片。 通过NIKE这则 广告，我们"掌 握"了苏炳添称 霸赛场的秘诀 ——全在一煲广 东靓汤里：舍得 落料，就会有 料。这次短片最 打动人的，是每 一种食材蕴含的 深意：盐＝汗水 结晶，苦 ...

Core Viewpoint - The 2025 Greater Bay Area Agricultural Products Trade Fair will be held in Guangzhou, showcasing landmark agricultural products from the Guangdong West region, aiming for brand and internationalization through a "media+" service model [8][10]. Group 1: Agricultural Products and Their Economic Impact - Zhanjiang is recognized as both a "blue granary" and a "tropical fruit garden," with over 3,600 deep-sea fish farming nets producing more than 100,000 tons of fish annually, accounting for about 40% of national output, and an industry value exceeding 13 billion yuan [13][14][22]. - Xu Wen, known as the "hometown of pineapples," has a planting area of 350,000 mu, yielding over 700,000 tons annually, which is one-third of the national total. The local industry is extending its value chain by developing processed products like pineapple mooncakes [17][18][20]. - Maoming's lychee industry has a planting area exceeding 1.35 million mu, with an annual output of over 500,000 tons, contributing to a total industry value of over 12 billion yuan in 2024. The products are exported to over 20 countries and regions [31][32][34]. - The medicinal plant Huajuhong, known as "Southern ginseng," has a planting area of 116,000 mu, with a product value exceeding 3.5 billion yuan. The local government is investing in research and development to enhance its health product offerings [36][40][46]. Group 2: Industry Innovations and Trends - Yangjiang, known for its black bean paste, produces over 50,000 tons annually, capturing about 70% of the national market share, with an industry value surpassing 1.5 billion yuan. The local industry is innovating with high-value products like ready-to-eat sauces [52][53]. - The integration of traditional agriculture with modern technology is evident as the region transitions from scattered practices to standardized, digitalized, and large-scale operations. This includes the development of new business models such as "agriculture + tourism" and "agriculture + e-commerce" [65][66]. - The "media+" platform is expected to accelerate the internationalization of unique agricultural products from Guangdong West, transforming them from mere "taste memories" to recognized "industry brands" on a global stage [68][70].

Core Points - The conference held in Huaiji County on November 14 focused on the construction of high-standard farmland and the promotion of special rectification work for agricultural development in the province [2][3][11] - The meeting emphasized the importance of high-standard farmland construction as a key measure to enhance grain production capacity and ensure national food security [11][12] - Huaiji County has implemented 67 high-standard farmland construction projects, covering 43.2 million mu, with a focus on improving soil quality and increasing agricultural productivity [30][31] Group 1 - The conference aimed to summarize experiences and analyze new tasks related to farmland construction across the province [2][3] - Participants included key officials from the provincial agricultural department and local government, highlighting the collaborative effort in agricultural development [4][5] - The meeting called for a systematic approach to project management, emphasizing the need for timely execution and quality control in farmland construction [14][15][22] Group 2 - The construction projects in Huaiji County are aligned with the central and provincial policies on high-standard farmland and soil protection [28][29] - The county's 2025 project plan includes the construction of 26,800 mu of high-standard farmland, with specific targets for new construction and soil improvement [31] - The conference included on-site observations of high-standard farmland projects and training sessions on agricultural techniques, such as the cultivation of purple vetch [35][36]