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聚焦大湾区农交会|“媒体+”解码粤西地标:山海相逢孕育南粤瑰宝
Nan Fang Nong Cun Bao· 2025-11-16 05:34
Core Viewpoint - The 2025 Greater Bay Area Agricultural Products Trade Fair will be held in Guangzhou, showcasing landmark agricultural products from the Guangdong West region, aiming for brand and internationalization through a "media+" service model [8][10]. Group 1: Agricultural Products and Their Economic Impact - Zhanjiang is recognized as both a "blue granary" and a "tropical fruit garden," with over 3,600 deep-sea fish farming nets producing more than 100,000 tons of fish annually, accounting for about 40% of national output, and an industry value exceeding 13 billion yuan [13][14][22]. - Xu Wen, known as the "hometown of pineapples," has a planting area of 350,000 mu, yielding over 700,000 tons annually, which is one-third of the national total. The local industry is extending its value chain by developing processed products like pineapple mooncakes [17][18][20]. - Maoming's lychee industry has a planting area exceeding 1.35 million mu, with an annual output of over 500,000 tons, contributing to a total industry value of over 12 billion yuan in 2024. The products are exported to over 20 countries and regions [31][32][34]. - The medicinal plant Huajuhong, known as "Southern ginseng," has a planting area of 116,000 mu, with a product value exceeding 3.5 billion yuan. The local government is investing in research and development to enhance its health product offerings [36][40][46]. Group 2: Industry Innovations and Trends - Yangjiang, known for its black bean paste, produces over 50,000 tons annually, capturing about 70% of the national market share, with an industry value surpassing 1.5 billion yuan. The local industry is innovating with high-value products like ready-to-eat sauces [52][53]. - The integration of traditional agriculture with modern technology is evident as the region transitions from scattered practices to standardized, digitalized, and large-scale operations. This includes the development of new business models such as "agriculture + tourism" and "agriculture + e-commerce" [65][66]. - The "media+" platform is expected to accelerate the internationalization of unique agricultural products from Guangdong West, transforming them from mere "taste memories" to recognized "industry brands" on a global stage [68][70].
怀集承办全省农田建设现场会,43.2万亩高标准农田亮眼!
Nan Fang Nong Cun Bao· 2025-11-16 05:34
Core Points - The conference held in Huaiji County on November 14 focused on the construction of high-standard farmland and the promotion of special rectification work for agricultural development in the province [2][3][11] - The meeting emphasized the importance of high-standard farmland construction as a key measure to enhance grain production capacity and ensure national food security [11][12] - Huaiji County has implemented 67 high-standard farmland construction projects, covering 43.2 million mu, with a focus on improving soil quality and increasing agricultural productivity [30][31] Group 1 - The conference aimed to summarize experiences and analyze new tasks related to farmland construction across the province [2][3] - Participants included key officials from the provincial agricultural department and local government, highlighting the collaborative effort in agricultural development [4][5] - The meeting called for a systematic approach to project management, emphasizing the need for timely execution and quality control in farmland construction [14][15][22] Group 2 - The construction projects in Huaiji County are aligned with the central and provincial policies on high-standard farmland and soil protection [28][29] - The county's 2025 project plan includes the construction of 26,800 mu of high-standard farmland, with specific targets for new construction and soil improvement [31] - The conference included on-site observations of high-standard farmland projects and training sessions on agricultural techniques, such as the cultivation of purple vetch [35][36]
2025广东省行业企业“大益杯”评茶技师职业技能竞赛在穗开幕
Nan Fang Nong Cun Bao· 2025-11-16 05:34
2025广东省行业 企业"大益杯"评 茶技师职业技能 竞赛在穗开幕_ 南方+_南方plus 金秋开新卷,茶 香满羊城。11月 14日,2025广东 省行业企业"大 益杯"评茶技师 职业技能竞赛在 广州国茶荟开 幕。广东省茶行 业相关协会、商 会、专业院校、 参赛单位等负责 人,以及本届大 赛裁判员、广大 参赛选手和媒体 朋友共100余人 出席大赛开幕 式。 据介绍,本次竞 赛亮点纷呈, 一 是考核体系规格 高,以《评茶员 国家职业技能标 准》(二级)为 核心,融入茶业 新知识与新技 能,设置理论考 试、综合考核、 技能操作三大模 块,全方位覆盖 据悉,大赛由广 东省人力资源和 社会保障厅批准 立项、广东省职 业技能服务指导 中心指导、广东 省茶业行业协 会、2025中国 (广州)国际茶 业博览会主办, 大益集团勐海茶 业有限责任公司 冠名,广东省茶 业行业协会、广 州益武国际展览 有限公司承办, 广东省高级评茶 师学会及广东省 相关茶叶协会商 会协办。 开幕式上,裁判 员代表与参赛选 手代表进行宣 誓。全体裁判员 将以认真负责的 态度,履行裁判 职责,严守职业 道德和比赛纪 律,为参赛选手 提供公平竞赛环 境 ...
最高年薪70万,“百万英才汇南粤——文化产业人才荟”活动成功举办
Nan Fang Nong Cun Bao· 2025-11-15 12:54
Core Insights - The event "Million Talents Gathering in South Guangdong" aims to showcase the high-quality development of the cultural industry in Guangdong, featuring over 100 cultural enterprises and offering 18,000 quality job positions [1][10]. Group 1: Event Structure - The event consists of three main components: a lecture series at the Guangdong-Hong Kong-Macao Greater Bay Area Talent Port, a cultural industry policy exhibition and creative market, and a specialized recruitment fair [3][11]. - The lecture series focuses on policy guidance, practical sharing, and supply-demand matching, featuring industry leaders who discuss trends in cultural tourism, game design, film creation, and media operations [3][10]. Group 2: Policy and Creative Market - The policy exhibition and creative market integrate policy promotion with interactive experiences, showcasing over 20 vocational schools and various quality cultural enterprises [5][10]. - The event features immersive experiences in areas such as cultural technology, intangible cultural heritage, film, and animation, highlighting Guangdong's innovative cultural vitality [5][8]. Group 3: Recruitment Fair - The recruitment fair targets key sectors including film, performing arts, animation, online gaming, and digital media, providing a one-stop service for job matching [10][11]. - Over 18,000 job positions are available, with more than 8,000 positions offered on-site and over 10,000 online, including high-value roles with salaries exceeding 20,000 yuan per month [10][11]. - The event attracts major cultural enterprises and digital content leaders, emphasizing the commitment of Guangdong's cultural industry to attract talent [10][11].
吴川兰石镇乡村振兴帮扶工作队:金融帮扶显成效,绘就富民兴村新图景
Nan Fang Nong Cun Bao· 2025-11-15 10:31
Core Viewpoint - The financial assistance initiatives in Wuchuan Lanshi Town have shown significant results, contributing to rural revitalization and improving the livelihoods of local farmers [2][27][29]. Financial Support Initiatives - The Wuchuan Lanshi Town Rural Revitalization Work Team, led by the Zhanjiang Civil Affairs Bureau, focuses on driving wealth creation through industrial prosperity [2][3]. - A total of 10.8 million yuan (approximately 1.08 million) in agricultural loans has been issued to support farmers in expanding their production and upgrading equipment [4][10]. Agricultural Development Strategies - The work team emphasizes the integration of aquaculture and agriculture, promoting a complementary development trend [3][4]. - The introduction of a "company + farmer" order agriculture model has been established, providing comprehensive services from seed procurement to sales [13][15]. Training and Capacity Building - The work team has organized nearly 30 "Financial Down to the Countryside, Three Rural Lectures" to educate farmers on credit knowledge and risk prevention [20][21]. - E-commerce training sessions have been conducted to help farmers master online sales skills, thereby broadening their income channels [22]. Branding and Market Expansion - The team has focused on enhancing the value of specialty agricultural products, such as the "Hehua Rice" brand, through professional design and market positioning [23][24]. - The transformation of local products into popular items has led to an increase in collective economic growth and farmer income [25]. Overall Impact - The combination of financial support, capacity building, and brand development has injected strong momentum into the rural revitalization efforts in Lanshi Town [27][30]. - The collaborative efforts of the work team have resulted in visible and tangible outcomes in empowering rural revitalization [29][31].
“媒体+”助力“中华土鸡”全运“夺冠”,云浮鸡产业崛起引爆赛事经济新范式
Nan Fang Nong Cun Bao· 2025-11-15 10:31
Core Viewpoint - The article highlights how the hosting of the 15th National Games in Yunfu has significantly boosted the local chicken industry, particularly the "Chinese Native Chicken," through innovative marketing strategies and experiential marketing, creating a new paradigm for event-driven economic growth [1][2][25]. Group 1: Event Impact on Local Economy - The National Games provided a unique opportunity for Yunfu to showcase its local specialties, particularly the "Chinese Native Chicken," transforming it from a local product to a recognized regional brand [36][65]. - The event has activated the local economy, demonstrating the multiplier effect of a major sporting event on the city [28][30]. Group 2: Marketing Strategies - Yunfu implemented a "Media+" strategy to leverage the event, which included media activities and online interactions to promote the "Chinese Native Chicken" [14][18]. - The strategy focused on creating a consumption loop through offline experiences and online orders, enhancing brand visibility and consumer engagement [21][22]. Group 3: Industry Development - The local chicken industry, led by Wens Foodstuff Group, has seen significant advancements, with a reported market value of 2 billion yuan and a focus on modern farming techniques [56][60]. - The integration of AI and IoT technologies in chicken farming has improved efficiency and product quality, with amino acid content in Wens' native chicken being 15% higher than that of regular chickens [59][61]. Group 4: Future Prospects - The success of the "Chinese Native Chicken" at the National Games serves as a model for future collaborations between local industries and major events, aiming for long-term economic benefits rather than short-term spikes [63][65]. - Yunfu is actively pursuing partnerships with agricultural research institutions and e-commerce platforms to further develop its chicken industry and enhance market reach [76][77].
百色好物进湾区,“壮山农鲜”又出圈
Nan Fang Nong Cun Bao· 2025-11-15 05:32
Core Viewpoint - The event "百香百色・粤桂情深" aims to promote the unique agricultural products from Baise into the Greater Bay Area market, enhancing collaboration between Guangdong and Guangxi provinces [2][17]. Group 1: Event Overview - The product promotion and agricultural-cultural tourism integration event took place in Guangzhou [3]. - The event featured a showcase of Baise's unique agricultural products, allowing citizens to taste and purchase items like those from Tianyang [7][8]. - A traditional Zhuang dance performance highlighted Baise's cultural heritage during the opening ceremony [12]. Group 2: Economic Impact - The event facilitated the entry of Baise's agricultural products into the Greater Bay Area, providing a platform for local enterprises to expand their market reach [16][27]. - The collaboration is expected to enhance the economic development of both regions, with a focus on sustainable agricultural practices [21][25]. - The event resulted in significant procurement agreements, with a total purchasing amount exceeding 1.32 billion yuan, connecting Baise's products directly to the Greater Bay Area market [39]. Group 3: Long-term Strategy - This initiative is part of a long-term strategy for ongoing collaboration between Guangdong and Guangxi, establishing a continuous sales channel for Baise products in the Greater Bay Area [62][68]. - The establishment of a "粤桂协作" exhibition area aims to ensure that Baise products can be showcased and sold year-round, enhancing brand visibility and market access [64][66].
南农晨读 | 融深入湾
Nan Fang Nong Cun Bao· 2025-11-15 05:32
Group 1 - The article discusses the trend in Guangdong where some mothers are experiencing minimal out-of-pocket expenses for childbirth, reflecting a shift in the perceived value of childbirth [3][4] - Several provinces, including Jilin, Jiangsu, and Shandong, have implemented policies that allow for childbirth with little to no cost, indicating a broader regional movement towards subsidizing childbirth [4] - The article highlights the importance of addressing misinformation that can harm agricultural producers, as seen in the case of farmers in Chifeng who suffered significant losses due to rumors about free cabbage [5][6][7] Group 2 - The rise of generative AI is changing consumer decision-making processes, with more individuals relying on AI for product recommendations based on brand strength, product advantages, and cost-effectiveness [9][10] - Being selected by AI is becoming a critical threshold for agricultural enterprises to reach core consumers, emphasizing the need for brands to adapt to this new landscape [10][11] - The article notes that as of June 2023, Guangdong has been approved for 229 geographical indication products, ranking first in the country, which enhances the region's agricultural branding and export potential [17][18][19]
“毕业即上岗” 田阳“订单班”破解就业难题
Nan Fang Nong Cun Bao· 2025-11-15 05:32
Core Viewpoint - The "order-based" training program in Tianyang District effectively addresses employment challenges by directly linking training to local job opportunities, resulting in stable income for participants. Group 1: Training Program Overview - The Tianyang District has implemented "order-based" training to tackle issues of skill mismatch and unstable employment among key groups such as impoverished populations and veterans [5][6]. - The program has successfully conducted two sessions of "Tianyang Electrician" training and two sessions for forklift drivers, with a total of 100 participants trained, achieving direct employment upon passing assessments [7][8]. - Participants report an average monthly income exceeding 5000 yuan after completing the training [8]. Group 2: Training Methodology - The training adopts a combination of online and offline methods, integrating theory with practical exercises tailored to the actual needs of local businesses for positions such as electricians and forklift drivers [22]. - Simulated environments and hands-on practice are utilized to ensure participants acquire relevant skills [23][25]. Group 3: Post-Training Support - The district has established a system for tracking individual employment progress, including salary, social security contributions, and overall job performance, ensuring participants remain employed and satisfied [26][28]. - This approach aims to transition workers from short-term jobs to long-term careers, contributing to a stable workforce for local enterprises [29]. Group 4: Future Development - The Tianyang District plans to expand the training program to include new industries such as renewable energy, aiming for larger-scale and branded development of the "order-based" training model [31][32]. - The initiative represents a shift from merely providing temporary assistance to creating sustainable employment solutions through collaboration among government, educational institutions, and businesses [33].
火红辣椒映振兴 粤桂协作铺就田阳致富路
Nan Fang Nong Cun Bao· 2025-11-15 05:32
Core Viewpoint - The collaboration between Guangdong and Guangxi has significantly improved agricultural productivity and market access for farmers in Tianyang District, particularly through the direct supply of high-quality chili peppers to the Greater Bay Area [7][9][30]. Group 1: Agricultural Development - The new direct supply base in Tianyang District is currently in the peak harvest season, with farmers actively harvesting and sorting chili peppers for immediate delivery [2][3][4]. - The initiative has established a direct supply chain that allows fresh produce to reach supermarkets and restaurants in cities like Shenzhen within 24 hours [5][4]. - Over the past five years, the collaboration has focused on enhancing agricultural quality and efficiency, with a core goal of "industrial prosperity and consumer assistance" [8][9]. Group 2: Quality Improvement - The introduction of the "Zhenpin" standard has led to a quality revolution, with expert teams providing comprehensive technical guidance from seed selection to harvesting and processing [10][11]. - A full-process control system has been established, including IoT monitoring for environmental data and rapid pesticide residue testing before products are certified for sale [12][14]. - Currently, Tianyang District has developed six "Zhenpin" certified bases and achieved an annual sales revenue exceeding 40 million yuan from these high-quality agricultural products [15][16][17]. Group 3: Market Access and Employment - The "order agriculture + farmer cooperation" model has been implemented, allowing farmers to receive stable orders and expand their planting scale [20][21]. - The new base has cultivated over 600 acres of specialty crops, creating significant employment opportunities with peak labor needs exceeding 100 workers daily [25][26]. - The multi-faceted income model, including land leasing and collective economic dividends, benefits over 300 local households, contributing to rural revitalization [27][28]. Group 4: Future Prospects - The collaboration is set to expand the range of "Zhenpin" certified products and explore new sales models such as live streaming and community group buying [32][33]. - The ongoing efforts aim to enhance the market competitiveness of Tianyang agricultural products and establish a replicable model for consumer assistance [30][31].