Nan Fang Nong Cun Bao
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抢“鲜”上市!融安金桔2025年营销季火热开启
Nan Fang Nong Cun Bao· 2025-11-08 10:34
Core Viewpoint - The launch of "融安金桔" (Rongan Kumquat) marks a significant step in promoting regional agricultural collaboration between Guangxi and Guangdong, aiming to enhance the brand's market presence and economic impact in the Guangdong-Hong Kong-Macao Greater Bay Area [3][5][53]. Group 1: Product Launch and Market Expansion - The "融安金桔" officially launched in the Greater Bay Area, delivering high-quality kumquats to consumers [3][4]. - The brand value of "融安金桔" reached 6.52 billion yuan in 2025, an increase of 600 million yuan from the previous year, ranking 53rd in the national geographical indication brand value list, up 11 places [23][24]. - The planting area for "融安金桔" is projected to reach 231,000 acres in 2025, with an estimated total output of 287,000 tons and a direct output value of approximately 5.6 billion yuan [27]. Group 2: Regional Collaboration and Economic Impact - Since the establishment of the partnership between Guangdong Suixi County and Guangxi Rongan County in 2017, a total of 338 million yuan has been invested in various support initiatives, focusing on industrial and consumption assistance [30][31]. - The collaboration has led to the establishment of a modern agricultural industrial park and the introduction of five kumquat deep processing enterprises, generating over 200 million yuan in annual sales [33][35]. - Rongan County has implemented 15 supportive policies for investors, resulting in the establishment of 10 new enterprises with an investment of 502 million yuan in 2025 [36][37]. Group 3: Quality and Recognition - "融安金桔" is recognized as a rare "three-in-one" geographical indication product, having received multiple national certifications and successfully entered international markets [20][22]. - The county's kumquat industry is a key pillar for rural revitalization, exemplified by the model of "half an acre of kumquats helps poverty alleviation" [15][16]. - The local government is actively promoting the integration of the kumquat industry with cultural tourism, enhancing the brand's influence and market reach [46][49].
种业“芯”力量蓄势惠州!570个新品种、9大硬核技术即将解锁湾区新“粮”方
Nan Fang Nong Cun Bao· 2025-11-08 09:04
Core Viewpoint - The upcoming 24th Guangdong Seed Industry Expo in Huizhou aims to showcase agricultural innovations and promote food security through advanced seed varieties and technologies [3][4][56]. Group 1: Event Overview - The event will take place on November 11, focusing on the theme "Revitalizing Seed Industry to Strengthen the Foundation, Technology Empowering Agriculture" [3][4]. - It will feature 570 new seed varieties and 9 core technologies, aiming to enhance agricultural productivity and sustainability [22][27]. Group 2: Agricultural Significance - Huizhou is a key city in the Guangdong-Hong Kong-Macao Greater Bay Area, known for its diverse agricultural products, including rice, sweet corn, and various fruits and vegetables [8][9][10]. - The Huizhou Agricultural Science Research Institute has established nearly 7,000 variety observation platforms and promoted over 100 superior new varieties to support local agricultural development [12][13]. Group 3: Technological Innovations - The expo will demonstrate practical applications of 9 efficient cultivation technologies, such as increasing rice yield by 10% and saving 40-50% water in drought-resistant rice cultivation [27][28]. - Innovative techniques will address agricultural production challenges, contributing to high-quality agricultural development [36]. Group 4: Comprehensive Agricultural Chain - A "From Seed to Table" exhibition area will cover various aspects of the agricultural supply chain, including seeds, pest control, seasonal vegetables, and agricultural insurance [38][42]. - The event will also feature local specialty products from various districts, showcasing Huizhou's high-quality agricultural offerings [40][41]. Group 5: Educational Initiatives - The expo will include educational activities for children, allowing them to engage with agricultural science and understand local crops [51][53]. - This initiative aims to foster interest in agriculture and technology among the younger generation, promoting future talent in the industry [50]. Group 6: Future Outlook - The event is positioned as a significant opportunity for modernizing agriculture in the Greater Bay Area, facilitating collaboration among research, enterprises, and farmers [56][58].
梅州柚的文化印象
Nan Fang Nong Cun Bao· 2025-11-08 09:04
Core Viewpoint - The article emphasizes the cultural significance of Meizhou pomelo, highlighting its role as a symbol of reunion and the deep emotional ties it fosters among families, especially during the Mid-Autumn Festival [12][14][17]. Group 1: Cultural Significance - Meizhou pomelo transcends mere food, becoming a cultural symbol representing reunion and familial bonds, particularly resonant for the 7 million overseas Chinese from Meizhou [11][15]. - During the Mid-Autumn Festival, pomelo is a staple offering, symbolizing protection and family unity, with its round shape signifying completeness [18][19]. - The aroma and taste of pomelo are intertwined with cherished memories of family gatherings, enhancing the festive atmosphere [20]. Group 2: Economic Development - The development of Meizhou pomelo reflects the hardworking spirit of the Hakka people, who transformed the region's natural resources into a thriving agricultural product [31][34]. - The history of pomelo cultivation in Meizhou began decades ago, evolving from scattered fruit trees to a recognized national geographical indication product, showcasing the community's dedication and innovation [32][34][36]. - The local government has supported the cultivation of high-value crops like pomelo, leading to significant economic benefits for families involved in its production [37][38]. Group 3: Personal Stories and Legacy - Personal narratives illustrate the pomelo's role in shaping lives, such as a farmer's journey from hardship to prosperity through pomelo cultivation, highlighting the fruit's impact on family fortunes [40][42]. - The stories of local figures, like the football legend Li Huitang, who used pomelo as a makeshift ball, reflect the fruit's deep-rooted presence in the community's identity and culture [48][52]. - Another story of a caretaker who transformed a pomelo orchard into a successful brand emphasizes the values of filial piety and hard work, enriching the cultural narrative surrounding Meizhou pomelo [59][61]. Group 4: Symbol of Resilience - Today, Meizhou pomelo stands as a symbol of reunion, hard work, and cultural heritage, embodying the aspirations and values of the Hakka people [63][64]. - The pomelo's humble demeanor, despite its success, reflects the gratitude and satisfaction of the community, reinforcing its role as a cherished cultural artifact [66].
何以是湾区?大湾区农交会以“媒体+”作答
Nan Fang Nong Cun Bao· 2025-11-08 06:34
Core Viewpoint - The Greater Bay Area Agricultural Trade Fair aims to transform the agricultural landscape in China by integrating media and modern circulation systems, creating a platform that not only facilitates transactions but also fosters an evolving agricultural ecosystem [2][11][17]. Group 1: Event Overview - The Greater Bay Area Agricultural Trade Fair will be held from December 12 to 14, 2025, focusing on breaking traditional sales models and establishing a platform comparable to the "Canton Fair" for agricultural products [3][4][5]. - The event is positioned as a comprehensive dialogue between Chinese agriculture and modern circulation systems, aiming to create an open and sustainable agricultural ecosystem [11][12][14]. Group 2: Market Potential - The Guangdong-Hong Kong-Macao Greater Bay Area has over 86 million people and a per capita GDP exceeding $20,000, making it one of the most vibrant economic regions in China with a total annual consumption exceeding 2.5 trillion yuan [20][21]. - The area features a high density of premium supermarkets and dining brands, with a consumer base willing to pay for green, organic, and specialty products, supported by a trade network spanning over 150 countries and regions [22][23][24]. Group 3: Agricultural Innovation - The Greater Bay Area is seen as a "testing ground" for agricultural innovation, with examples such as a cooperative in Guizhou that improved its product standards through smart sorting equipment, meeting the "Bay Area standard" [28][31][36]. - The high-end fresh produce market in the Greater Bay Area has surpassed 250 billion yuan, with over one-third of the market consisting of imported agricultural products [35][36]. Group 4: Media Integration - The "Media+" strategy is redefining the value of platforms by enabling a full-chain empowerment approach, where data precedes product arrival, enhancing the efficiency of procurement [41][44][50]. - The event has achieved over 10 million cumulative exposures and 38,000 interactions through a multi-channel matrix, including central and local media, industry-specific platforms, and social media [46][47]. Group 5: Standards and Future Outlook - The Greater Bay Area serves as both a "testing stone" and a "standard instrument," with consumers demanding high quality, packaging, and brand narratives, which drives product upgrades and international market entry [58][60][62]. - The upcoming trade fair will feature landmark products from over 200 counties, directly connecting them with decision-makers from major wholesale markets and high-end restaurants [63][65]. - The ultimate value of the Greater Bay Area lies not only in its capacity to absorb agricultural products but also in its potential to provide a model for the future of Chinese agriculture [68][70][74].
朔风起,伽师羊陪您温暖过冬|疆品上新⑩
Nan Fang Nong Cun Bao· 2025-11-08 06:34
Core Viewpoint - The article highlights the significance of Kashi sheep in promoting local economic development and enhancing farmers' income in Kashi County, Xinjiang, emphasizing its role as one of the five pillar industries in the region [4]. Group 1: Kashi Sheep and Economic Impact - Kashi sheep have been a resilient species in the region for centuries, evolving from wild animals to important partners for local herders [3]. - The Kashi sheep industry is a key driver of local economic growth and farmer income, being recognized as one of the five major industries in Kashi County [4]. - The article mentions the promotion of a comprehensive livestock breeding model and the "Xinjiang products southward, Guangdong products northward" initiative, which aims to bring Kashi sheep products to the Guangdong-Hong Kong-Macao Greater Bay Area [9][10]. Group 2: Kashi Sheep Characteristics - The Dauran sheep, a notable breed among Kashi sheep, is known for its strong adaptability and high-quality meat, thriving in the saline-alkali desert environment [6][7]. - Kashi sheep are raised on a diet of drought-resistant forage and drink snowmelt water from the Kunlun Mountains, resulting in evenly distributed fat and tender meat [7][8]. Group 3: Culinary Aspects - The article describes traditional dishes made from Kashi sheep, such as grilled skewers and hand-pulled lamb, emphasizing the simplicity and authenticity of the cooking methods [11][12][29]. - Grilled lamb skewers are prepared with minimal seasoning, allowing the natural flavors of the meat to shine through, creating a rich culinary experience [17][18]. - Hand-pulled lamb is highlighted as a dish that embodies the essence of Xinjiang cuisine, focusing on the quality of the ingredients and traditional cooking techniques [30][32].
梅州柚,享全球!一个百亿级现代农业产业集群的崛起
Nan Fang Nong Cun Bao· 2025-11-08 06:34
Core Insights - The article highlights the rise of the Meizhou pomelo industry, which is becoming a billion-level modern agricultural industry cluster, driven by local farmers and government support [8][40]. Industry Overview - The Meizhou pomelo industry is transitioning from traditional agriculture to digital agriculture, with 450 households involved in pomelo cultivation over an area of more than 5,000 acres, generating an annual income exceeding 50 million yuan [20][21]. - The industry is supported by a cooperative model that connects farmers with merchants, providing services for production, supply, and sales [21][22]. Economic Impact - The pomelo industry has significantly increased local incomes, with over 50,000 farmers in Meizhou benefiting from the industry, leading to an average annual income increase of over 10,000 yuan per person, accounting for 40% of agricultural income [31][32]. - By 2024, the total output value of the Meizhou pomelo industry is expected to exceed 8.9 billion yuan, benefiting over 100,000 farmers [33]. Technological Advancements - The industry is leveraging modern technologies such as big data and the Internet of Things for data-driven, standardized, and regulated management of pomelo cultivation [22][24]. - Companies are also focusing on deep processing of pomelo products, creating high-value items such as pomelo cakes, teas, and essential oils, thus enhancing product value [64][66]. Market Expansion - The Meizhou pomelo is gaining international recognition, with exports facilitated by trade agreements like RCEP, allowing entry into markets such as New Zealand [101][102]. - The branding and marketing efforts are being enhanced through media collaborations, aiming to build a strong reputation for Meizhou pomelo both domestically and internationally [81][100]. Future Prospects - The local government has outlined plans to develop the pomelo industry as part of a broader strategy to create modern agricultural industry clusters, with a focus on high-quality development [44][46]. - There are initiatives to integrate tourism with agriculture, such as developing themed accommodations and culinary experiences centered around pomelo, which will further diversify income sources for local farmers [108][109].
汕尾海鲜将端上新疆餐桌!深汕协作调研团赴喀什调研
Nan Fang Nong Cun Bao· 2025-11-08 06:34
Core Points - The collaboration between Shenzhen and Shantou aims to enhance agricultural cooperation and resource sharing between Shantou and Kashgar, Xinjiang [2][12][33] Group 1: Research and Collaboration - A research team from Shenzhen and Shantou visited Kashgar to explore industrial cooperation and resource alignment [2][3] - The team conducted site visits and discussions with local enterprises, including Yunmengze Group and Xinjiang Zhongnong Haidao Biotechnology Co., Ltd [4][6] Group 2: Agricultural Development - Yunmengze Group has established an advanced indoor aquaculture facility utilizing pure glacial water for high-value seafood farming [7][8] - Shantou Guotai Food Co., Ltd has reached a preliminary cooperation intention with Yunmengze Group to introduce Shantou seafood to the Kashgar market [11][12] Group 3: Market Expansion - The research team organized a seminar to discuss agricultural industry alignment, highlighting the complementary agricultural resources and industry structures between Shantou and Kashgar [13][15] - Companies expressed intentions to leverage Kashgar's logistics advantages to expand Shantou's specialty agricultural products into international markets [21][24] Group 4: Future Cooperation - Shantou Zhongli Agricultural Technology Co., Ltd is pursuing multiple collaborations, including establishing a logistics network with JD Smart Logistics Port to sell Shantou products to Middle Eastern countries [24][25] - The research activity established a communication bridge between Shantou and Kashgar, facilitating the formation of several cooperation intentions [31][32]
尝罢梅州柚,再品嘉应茶
Nan Fang Nong Cun Bao· 2025-11-08 06:34
Core Insights - The article emphasizes the significance of "Meizhou Pomelo" and "Jia Ying Tea" as the representative flavors of Meizhou, highlighting their cultural and economic importance in the region [2][3]. Industry Overview - Meizhou, historically known as "Jia Ying," is located at the intersection of Guangdong, Fujian, and Jiangxi provinces, benefiting from ecological advantages such as high mountains, clouds, and selenium-rich soil, which contribute to its agricultural output [4][5]. - The region is not only a major producer of pomelos but also the largest tea-producing area in Guangdong, with a focus on promoting the "Jia Ying Tea" brand [5]. Tea Industry Development - In recent years, Meizhou has actively explored its tea industry advantages, aiming to scale up tea production and enhance quality, with a clear development path centered on "Hakka Stir-fried Green Tea" [7][8]. - As of 2024, the tea planting area in Meizhou is 360,800 acres, accounting for approximately 25% of the province's total, with a total tea production of 33,100 tons [9]. Tea Varieties and Characteristics - The article details various tea types produced in Meizhou, including: - **Hakka Stir-fried Green Tea**: Known for its rich aroma and unique flavor, recognized as a city-level intangible cultural heritage [13][15]. - **Meixian Green Tea**: A national geographical indication product with a distinct flavor profile [19][20]. - **Dapu Xiyan Tea**: A representative of Meizhou Oolong tea, characterized by its rich aroma and flavor [22][23]. - **Qingliang Mountain Tea**: Maintains traditional production methods, offering a unique taste experience [25][27]. - **Pingyuan Guoduo Tea**: Grown at high altitudes, known for its refreshing flavor [29][30]. - **Xingning Dan Cong Tea**: Celebrated for its diverse varieties and rich historical background [32][34]. - **Fengshun Matou Tea**: Combines traditional flavors with a unique cultural heritage [36][38]. - **Wuhua Tianzhu Tea**: Known for its early spring harvest and exceptional quality [40][42]. - **Jiaoling Huangkeng Tea**: Recognized for its distinctive appearance and flavor [45][46]. - **Pomelo Flower Tea**: A blend of fresh pomelo flowers and Jia Ying tea, enhancing the flavor experience [48][49].
年度盛典将启!“媒体+”领航,大湾区抢占宠物经济新高地
Nan Fang Nong Cun Bao· 2025-11-07 23:33
Core Insights - The pet industry in the Greater Bay Area is poised for significant growth, driven by innovative business models and a strong emotional bond between pets and their owners [2][12][13]. Group 1: Industry Growth and Trends - The pet population in China is expected to reach 430 million by 2024, with the market size surpassing 300 billion yuan and projected to exceed 811.4 billion yuan by 2025 [11][12]. - The consumer attitude towards pets is shifting from traditional ownership to a more intimate and equal emotional connection, leading to increased spending on pet care [14][15]. - The Greater Bay Area is experiencing rapid development in the pet industry, with a strong demand for pet food, products, and services, as well as a growing number of innovative companies entering the market [18][19]. Group 2: Market Opportunities - The smart pet products market is projected to exceed 10.2 billion yuan in 2024, accounting for 20% of the pet products market, indicating a shift towards intelligent, healthy, and personalized pet care solutions [26][27]. - The pet insurance market in China is still in its early stages, with a penetration rate of less than 1%, suggesting significant growth potential as pet owners adopt more refined care practices [30][31]. Group 3: Strategic Initiatives - The first Greater Bay Area Pet Industry Annual Convention aims to create a comprehensive industry ecosystem through collaboration among government, research, enterprises, and associations [33]. - The convention will showcase technological advancements, sign innovative projects, and gather leading companies to enhance the global market presence of the pet industry [54][55]. - Emphasis on innovation and transformation is crucial for the future of the pet industry in the Greater Bay Area, focusing on R&D investment, industry collaboration, and policy advantages to drive technological upgrades [49][50].
南农晨读丨梅州柚 柚飘香
Nan Fang Nong Cun Bao· 2025-11-07 23:33
Group 1 - Guangdong Province is focusing on creating 12 national-level advantageous characteristic industrial clusters to strengthen county-level特色经济 and pillar industries [3][4] - The "14th Five-Year Plan" period is highlighted in a press conference discussing the overall economic and social development of Guangdong Province [4][5] Group 2 - In Guangzhou, measures are being implemented to reduce losses in mechanized rice harvesting, with the second Guangdong Agricultural Sports Games scheduled for 2025 [7][9] - The collaboration between Guangdong and Guizhou provinces aims to promote rural revitalization through a new "media + east-west cooperation" model, officially launched with a strategic framework agreement [11][13][15] Group 3 - The high-quality Longan fruit from Gaozhou is recognized for its medicinal and culinary value, enhancing its reputation as a "treasure of food and medicine" [18][20][22] - The盆景 industry in Huadu District, Guangzhou, is thriving, with a rich cultural heritage and significant economic impact, as evidenced by its historical significance and recent international exposure [24][28] Group 4 - The implementation of the stable job return policy in Tianyang District is providing financial relief to companies, helping them maintain employee morale and operational stability [30][32] Group 5 - The 15th National Games of the People's Republic of China is set to open in Guangzhou on November 9, with the region preparing to showcase its vibrant spirit [36][38]