Nan Fang Nong Cun Bao
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观察丨从广东农产品“行天下”看经济潜能释放
Nan Fang Nong Cun Bao· 2026-01-16 09:01
Core Viewpoint - The article emphasizes the potential of Guangdong agricultural products in driving economic growth through innovative marketing strategies and cultural narratives, showcasing the importance of modern supply chains and collaborative efforts between government and market players [2][48][50]. Group 1: Economic Potential - The "Guangdong Products Going Global" spring campaign aims to release economic potential through systematic marketing efforts, including 12 promotional events and 18 supporting activities [4][7]. - Guangdong agricultural products have a strong export presence, covering 214 countries and regions, with 67.4% of agricultural products supplied to Hong Kong and Macau [14][15]. - The article highlights the unique qualities of Guangdong agricultural products, such as the "Clear Water Chicken" and "Maoming Lychee," which have successfully penetrated international markets [12][13]. Group 2: Supply Chain and Efficiency - Modern supply chains are crucial for the success of the "Going Global" initiative, with examples like Zhuhai's air freight and the use of drones for quick delivery [20][21]. - The campaign promotes a systematic approach to marketing, transforming scattered quality supplies into a concentrated market presence [23][24]. - The integration of industrial thinking and digital technology is reshaping the agricultural production and sales system, enhancing efficiency and transparency [22]. Group 3: Cultural Empowerment - The article discusses how cultural narratives enhance the value of agricultural products, with examples like the cultural significance of "Shunde Nianju" and "Chaozhou Tea" [26][27]. - Creative marketing initiatives, such as the "Year Fish Economy" and "Pet New Year Goods Festival," are transforming local specialties into national consumption IPs [28][29]. - The synergy between product value and consumer culture is essential for expanding market opportunities [25]. Group 4: Collaborative Efforts - The campaign exemplifies a model of government guidance, market leadership, and multi-party collaboration, ensuring effective market operations [32][33]. - The initiative involves multiple departments and leverages major platforms like Alibaba and JD.com to enhance market competitiveness [35][36]. - The collaboration aims to avoid chaotic exports while stimulating innovation across various market players [37]. Group 5: Future Trends - The campaign addresses current consumer trends while also focusing on future developments in pre-prepared foods and green consumption [44][46]. - The use of blockchain technology for traceability is highlighted as a means to build long-term trust in agricultural products [45]. - The article concludes that the ongoing narrative of Guangdong agricultural products reflects the resilience and wisdom of the Chinese economy [50][53].
央视镜头遇见渔人真心:博贺“天光墟”出圈后的暖心回响
Nan Fang Nong Cun Bao· 2026-01-16 08:35
Core Viewpoint - The news highlights the positive impact of CCTV's coverage on the "Tian Guang Xu" morning fish market in Bogea, Guangdong, showcasing the local fishing culture and community's gratitude towards the media exposure [10][11][12]. Group 1: Cultural Significance - "Tian Guang Xu" represents a vibrant grassroots culture, reflecting the simple emotions and unique scenes of local life [13][19]. - The coverage has sparked social media discussions, with hashtags like BogeaFishermenThankCCTV gaining popularity, indicating a renewed interest in the local culture [21][22]. - Local poet Zhang Huimou emphasizes the market's ability to connect people with the joy of the sea and the vitality of seafood [35]. Group 2: Economic Impact - The market opens before 4 AM, showcasing the bustling activity of fishermen and traders, which is a vital part of their daily lives [32][34]. - The increase in visitors has led to extended operating hours for the market, enhancing its economic vitality [46]. - The transformation of Bogea's fishing industry is illustrated through the generational changes in practices, from traditional fishing to modern e-commerce [56][58]. Group 3: Community Response - Local residents, including fishermen and influencers, expressed heartfelt thanks to CCTV for bringing attention to their livelihoods and culture [11][12][26]. - The community's response includes a collective invitation to visitors to experience the market and its offerings, highlighting a sense of pride and openness [63][74]. - The emotional connection fostered by the coverage has transitioned from gratitude to an invitation for others to explore the local culture and seafood [88].
赋能农业升级转型,化州市圆满举办2025年高素质农民培育班
Nan Fang Nong Cun Bao· 2026-01-16 08:03
赋能农业升级转 型,化州市圆满 举办2025年高素 质农民培育班_ 南方+_南方plus 2025年广东省茂名市化州市粮油产能提升主体培育工程高素质农民培育班(水稻班)结业仪式。 茂名市农业农村 局副局长陈夏森 出席开班仪式, 指出本次培育班 既是落实农业农 村部"加强乡村 人才队伍建 设"要求的具体 举措,更是破解 粮食农业产业发 展瓶颈的现实需 要乡村振兴,懂 农业、懂管理、 懂市场的复合型 专业人才必不可 少,希望学员要 沉下心来学理 论,树立"大农 业观、大食物 观",自觉守护 耕地"生命线" , 为化州市农业农 村高质量发展助 力。 2025年广东省茂名市化州市粮油产能提升主体培育工程高素质农民培育班(水稻班)教学现场。 近日,为深入贯 彻落实党的二十 届四中全会精 神,全面深化农 业农村改革,着 力培育一支"有 文化、懂技术、 善经营、会管 理"的高素质农 民队伍,化州市 农业农村局于广 州、肇庆等地顺 利举行2025年广 东省茂名市化州 市粮油产能提升 主体培育工程高 素质农民培育班 (水稻班),化 州市135名高素 质农民积极参 加。 全方位加强学员 水稻种植及加工 能力,强化科技 支撑技能。 ...
下个月的今天就是除夕!买广货、看村晚、逛花市,广东与你相约最长春节假期
Nan Fang Nong Cun Bao· 2026-01-16 06:32
Group 1 - The upcoming Spring Festival will feature the longest holiday period in history, lasting nine days [2] - Guangdong is preparing various activities to celebrate the New Year, including shopping events and cultural performances [5][6] - The "Guangdong Goods Going Global" spring campaign has been launched, promoting local products and encouraging consumer spending [13][14] Group 2 - The spring campaign includes over 6000 enterprises from various sectors such as home appliances, clothing, and food, supported by major commercial platforms [22][23] - A series of promotional events will be organized leading up to the Spring Festival, focusing on Guangdong's advantageous industries [25][27] - Special events for pet products and local specialties will also take place, enhancing the variety of goods available for consumers [30][34] Group 3 - The "Yue Mei Village Evening" cultural events will be held across multiple locations, showcasing traditional performances and local crafts [41][49] - These events aim to engage the community in cultural activities and promote rural revitalization [52][54] - The series will run from January 16 to the end of February, featuring various performances and exhibitions [46][48] Group 4 - Flower markets in Guangzhou and other regions are being prepared, with a focus on traditional New Year flowers and decorations [64][66] - The flower markets will operate from January 23 to February 1, offering a wide range of floral products to meet consumer demands [65][67] - Special arrangements have been made for convenient shopping experiences, including large parking facilities [80][81]
从“城乡二元”到“和美乡村”:清远以“百千万工程”重塑粤北乡村版图
Nan Fang Nong Cun Bao· 2026-01-16 04:30
Core Viewpoint - Qingyuan is transforming its rural landscape through the "Hundred Million Project," focusing on agricultural modernization and urban-rural integration, showcasing significant progress in reducing the urban-rural divide and enhancing local economic development [13][24][115]. Economic Growth and Development - Over the past four years, Qingyuan's GDP has grown by 19.5%, with industrial added value increasing by an average of 7.5% annually and foreign trade growing by 10.5% annually [16][17]. - By 2024, the disposable income ratio between urban and rural residents in Qingyuan is expected to drop to 1.71, indicating a substantial narrowing of the urban-rural income gap [18]. - The five major agricultural industries in Qingyuan have seen an average annual growth of over 25%, with the total output value of these industries exceeding 100 billion yuan [19][32]. Agricultural Industry Development - Qingyuan has established five major agricultural industries: Qingyuan chicken, Yingde black tea, Xiniu bamboo shoots, Qingyuan fragrant rice, and Lianzhou vegetable heart, with a total industry chain value projected to reach 461.24 billion yuan by 2025 [32][33]. - The Qingyuan chicken industry ranks among the top in the nation for scale and system, while Yingde black tea has a regional brand value of 51.78 billion yuan, leading the national rankings for black tea [34][102]. Infrastructure and Public Services - Qingyuan is enhancing its infrastructure, with rural road coverage reaching 100% and significant improvements in transportation conditions [44]. - The city has created over 12,000 "beautiful villages," accounting for 86.23% of all villages, and is focusing on improving education, healthcare, and public services in rural areas [22][45]. Innovation and Reform - Qingyuan is recognized as a national model for urban-rural integration, with innovative policies facilitating population mobility and rural property rights [56][57]. - The city has implemented a comprehensive rural financial support system, helping approximately 20,000 agricultural entities secure around 2.8 billion yuan in financing [65][66]. Tourism and Cultural Integration - Qingyuan is promoting the integration of agriculture, culture, and tourism, with initiatives like the "Qingyuan Changlong + Beijiang Ecology" tourism brand and various new tourism activities [105][106]. - The city has successfully attracted visitors through sports events, with the Qingyuan Marathon expected to bring in 132,000 tourists and generate 120 million yuan in tourism revenue by 2025 [108][110].
2026年“粤美村晚”活动LOGO正式发布!方寸之间尽显岭南年味乡情
Nan Fang Nong Cun Bao· 2026-01-16 04:03
2026年"粤美村 晚"活动LOGO 正式发布!方寸 之间尽显岭南年 味乡情_南方+_ 南方plus 近日,2026 年"粤美'村晚'迎 新春"广东文艺 志愿服务活动主 题LOGO正式发 布。LOGO视觉 形象以"岭南民 有了统一而鲜明 的视觉形象。 2026年"粤美'村晚'迎新春"广东文艺志愿服务活动主题LOGO。 标识整体采用中 式圆灯笼造型, 象征团圆与吉 庆。"粤美村 晚"四字居于灯 笼中心,其设计 深植岭南风土: 横画提取自镬耳 山墙的轮廓与流 畅曲线,竖笔借 鉴青砖骑楼的挺 拔与节律,点画 则灵感源于蚝壳 窗花,化为点缀 其间的团圆福 纹,仿佛家家户 户窗棂透出的暖 光。 在笔墨意趣上, 撇捺舒展似挥春 联的毛笔走势, 飞白如同灶头蒸 腾的热气;笔画 末端微微上扬, 传递出醒狮采青 般的昂扬姿态。 整体色彩古朴中 跃动新艳,呼应 居村落、粤乡年 味、喜庆快 乐"为创意内 核,将岭南建筑 的空间美学、乡 土节庆的温暖记 忆与当代视觉的 欢愉表达熔铸于 汉字架构之中, 方寸之间尽显岭 南年味乡情,同 时也标志着全省 乡村文化盛会拥 晚'迎新春"广东 省文艺志愿服务 活动由广东省委 社会工作部指 导、广 ...
稳居全国第一!广东省存款余额近39万亿元、贷款余额近30万亿元
Nan Fang Nong Cun Bao· 2026-01-16 03:31
稳居全国第一! 广东省存款余额 近39万亿元、贷 款余额近30万亿 元_南方+_南方 plus 1月16日,中国 人民银行广东分 行发布广东2025 年金融数据,广 东金融总量指标 稳居全国第一, 又一次用数字刷 新了人们对"经 济强省"的认 知。 数据显示,2025 年末,广东本外 币各项存款余额 达38.7万亿元, 比年初增加2.1 万亿元,是全国 唯一一个突破30 万亿元的省份; 本外币各项贷款 余额达29.9万亿 元,比年初增加 1.5万亿元,"十 四五"时期累计 增加10.3万亿 元,投向实体部 门的信贷资金明 显增多,为实体 经济提供了有力 有效的支持。 值得注意的是, 过去一年广东金 融资源进一步聚 焦重大战略、重 点领域和薄弱环 在"百县千镇万 村高质量发展工 程"引领下,越 来越多的贷款资 金流向粤东粤西 粤北急需发展的 县镇村当中。至 2025年末,粤东 西北地区贷款同 比增长6.5%,增 速比全省高1.2 个百分点;县域 贷款同比增长 7.0%,涉农贷款 同比增长9.3%, 其中农村贷款增 长9.9%,农户贷 款增长7.0%。 节。中国人民银 行广东分行相关 负责人表示, 2025年广东 ...
德庆贡柑已售近八成,黄果批量上市成为年前“抢手货”
Nan Fang Nong Cun Bao· 2026-01-16 03:31
Core Viewpoint - The article highlights the successful sales and market strategies of Deqing Gonggan, a premium citrus fruit from Deqing County, Guangdong, which has seen nearly 80% of its production sold ahead of the peak season, showcasing its growing brand value and innovative marketing approaches [1][3][10]. Group 1: Production and Sales - In 2025, Deqing County's Gonggan harvesting area is projected to reach 43,700 acres, with a total output of 83,500 tons and an estimated total value of approximately 940 million yuan [2][3]. - Currently, nearly 80% of the Gonggan has been sold, indicating strong market demand [3]. Group 2: Brand Value and Market Strategy - Deqing Gonggan, known as the "King of Citrus" in China, has a brand value of 10.8 billion yuan, supported by a systematic approach to production and marketing [6][7]. - The county has initiated a comprehensive marketing strategy involving media partnerships and various promotional activities to enhance the Gonggan brand value chain [8][9]. Group 3: Product Innovation and Diversification - Deqing Gonggan has expanded beyond fresh fruit sales to include value-added products such as NFC (Not From Concentrate) Gonggan juice and plans for Gonggan wine, with 300,000 pounds of Gonggan purchased for juice production this year [15][18]. - The Gonggan peel is being processed into a product similar to dried tangerine peel, which has seen sales increase from 400 pounds in 2021 to 1,100 pounds in 2025 [20]. Group 4: Logistics and Distribution - A new logistics model has been established, allowing for a "next-day delivery" service for Deqing Gonggan, ensuring that fresh fruit reaches consumers within 24 hours of harvest [24][25][26].
“粤美村晚”将启幕!首场展演为何落地这一“未来社区”
Nan Fang Nong Cun Bao· 2026-01-16 02:39
"粤美村晚"将启 幕!首场展演为 何落地这一"未 来社区"_南方+_ 南方plus 走进广州花都平 龙社区,醒狮鼓 点与孩童嬉笑交 织,粤曲唱腔不 时回响,一场汇 聚岭南风情的新 春庆典、一次新 时代社会治理成 果的温情巡礼即 将上演——1月 16日晚,广东 省"'粤美村晚'迎 新春"系列活动 的首场演出将在 这里盛大启幕。 摘得省级"未来 社区"称号的平 龙社区如何吸 引"粤美村晚"首 秀落地?从居民 自编自演的小 品,到涌动数智 魅力的炫酷光影 秀,再到本土醒 狮队的闪亮登 场,一个个凝社 气、显社品的精 彩节目生动诠释 着平龙社区 的"出圈密码" 。 善治"出圈": 多元参与让"陌 邻"变"睦邻" "小品《妙手生 花》由平龙居民 自编自演,取材 自社区里便民服 务店的温馨日 常,讲述社区裁 缝店里用针 线'缝合'邻里情 的动人故 事。"导演阳成 表示,本场"村 晚"中,许多节 目着力讲好平龙 社区善治故事, 体现"人融 合""心汇聚"的 温暖底色。 "共赴平龙迎未来"2026年"粤美村晚"迎新春活动即将举行。 作为广州白云国 际机场三期扩建 工程安置区先行 启动区,平龙社 区汇聚了来自不 同村居民,规划 ...
深农赋能绿脉延,怀集蔬香满湾区
Nan Fang Nong Cun Bao· 2026-01-16 02:39
Core Viewpoint - The article highlights the growth and development of Huai Ji Shen Nong Modern Agricultural Development Co., Ltd., which is positioned as a key player in the vegetable industry of the Guangdong-Hong Kong-Macao Greater Bay Area, focusing on high-quality agricultural practices and standardization to meet market demands [2][3][4]. Group 1: Company Overview - Huai Ji Shen Nong was officially established in January 2023, aiming to create a "supply standard farm for Hong Kong" [17][19]. - The company has a cultivated area of 2,200 acres, implementing a scientific planting model of "grain-vegetable rotation" [21][22]. - The company has achieved annual vegetable sales exceeding 500 tons, distributing products to cities such as Dongguan, Shenzhen, Shanghai, and Nanning [23][26]. Group 2: Agricultural Practices - The company employs standardized planting, intelligent empowerment, and brand operation to enhance the vegetable industry [4][5]. - It has developed a full-process standardization system covering pre-production, production, and post-production stages, successfully passing the Hong Kong supply base registration in 2024 [24][26]. - The use of standard transfer boxes has reduced logistics costs to below 5 yuan per trip, decreasing losses by 10%-15% compared to traditional methods [34]. Group 3: Industry Impact - As a core engine of the Lingnan vegetable hometown demonstration area, the company aims to drive industry upgrades through its strategic layout [29][30]. - The company has established a modern cold chain logistics center to streamline the distribution process, addressing initial logistical challenges [38]. - The company integrates local specialty products into its offerings, enhancing brand value and achieving revenue in the million-level range in 2023 [41]. Group 4: Community Engagement - The company emphasizes the importance of rural development, ensuring that local farmers benefit from the industry growth [43][45]. - Through land transfer, the company has activated idle land resources, providing stable income for farmers and creating over 2,000 local jobs [46][48]. - The company has facilitated an average annual income increase of 3,044 yuan per household for participating farmers [48].