Core Viewpoint - The "6·6 Give 'Li' Festival" in Guangdong has successfully promoted the sale of Guangdong lychees across 24 provinces and cities in China, enhancing the brand's influence and consumer engagement [1][5][49]. Group 1: Event Overview - The "6·6 Give 'Li' Festival" was held on June 6 in Guangzhou, inviting global participation to enjoy Guangdong lychees [2][3]. - The event has created a nationwide lychee craze, likened to a sweet whirlwind, with significant promotional activities in various markets and supermarkets [3][4]. Group 2: Marketing and Promotion - Promotional materials for the festival were prominently displayed in fruit markets and large supermarkets across 24 provinces, increasing the event's visibility [4][5]. - The festival utilized online influencers and media platforms to drive engagement, creating a comprehensive marketing strategy that spanned both online and offline channels [46][47]. Group 3: Consumer Engagement - Consumers from urban centers to small towns participated in the festival, with lychees being featured prominently in stores, attracting many buyers [7][16][36]. - The festival also served as a morale booster for students taking exams, with parents purchasing lychees as a symbol of good luck and encouragement [38][45]. Group 4: Economic Impact - The event aimed to enhance the sales of Guangdong lychees, contributing to the local economy by promoting agricultural products and facilitating market connections [49]. - The festival is part of a broader strategy to expand domestic and international markets for Guangdong's agricultural products, supporting local farmers in increasing their income [49].

广东荔枝营销战 报④|6·6给荔全中 国，广东荔枝线 上线下销售旺_南 方+_南方plus |6·6"给荔"，广东 荔枝全球品鲜嘉 年华举办 继5·20"用荔枝表 达爱"，广东创新 发起6·6"给荔 会抽取"满15减 10"的荔枝优惠 券，京东还上 线"每天1分抢荔 枝"互动游戏、直 播间开启荔枝原 产地直播、京东 寻鲜代言人&618 惊喜大使等方式 助力广东荔枝销 售。 |广东荔枝实现"朝 发午至"！粤港澳 大湾区今年首开 高铁"荔枝专列" 节"！6月6 日，"6·6"给"荔"节 ——广东荔枝全 球品鲜嘉年华"在 广州海心沙星光 大道举行。活动 集聚产地果农、 经销商、物流 商、品牌商、网 络达人、文化名 人、央省市主流 媒体等跨界力 量，围绕做好"土 特产"文章，推动 荔枝等广东佳果 产销精准对接， 进一步拓展国内 外市场。 |广东荔枝成交额 增长超560％ 京东 助销专项行动取 得积极成效 截至6月5日，京 东启动助销广东 荔枝专项行动实 现成交额同比增 长超560%。这一 亮眼成绩的背 后，是京东"产地 直采+源头直发 +高效物流+全渠 道销售"供应链能 力的综合体现。 而即日起至6月18 日，上海、 ...

Core Viewpoint - The training program for rural entrepreneurial youth in Heyuan aims to cultivate a new generation of skilled and innovative farmers, leveraging technology to drive high-quality development in rural industries [4][5][31]. Group 1: Training Program Overview - The training program was held on June 3-4, organized by the Heyuan Committee for the Care of the Next Generation in collaboration with the Guangdong Academy of Agricultural Sciences [2][3]. - The initiative focuses on the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project," aiming to nurture youth who are idealistic, technically skilled, and proficient in management [4][5]. Group 2: Training Content and Structure - The training covers various practical topics, including legal risk prevention for enterprises, strategies for agricultural products entering markets, product certification processes, quality management, and import-export business operations [15][16][22]. - A "three-level training" model is employed to enhance participants' understanding of policies, industry development, and marketing capabilities [11][12]. Group 3: Collaboration and Support - The program is supported by multiple organizations, including the provincial agricultural academy and local agricultural departments, providing a platform for skill enhancement in areas such as product planting, production, processing, and branding [10][19]. - Experts from various institutions delivered lectures, focusing on core issues relevant to the agricultural sector, which received positive feedback from participants [21][23]. Group 4: Practical Experience - The training included field study sessions where participants visited local communities to gain insights into rural industry development and entrepreneurial practices [25][26]. - This initiative represents a significant step in deepening collaboration between academic institutions and local communities, reinforcing the commitment of rural youth to contribute to their hometowns [29][30].

Core Viewpoint - The article highlights the successful implementation of the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" in Huahuacun, focusing on the integration of agriculture and tourism through the tea industry, which aims to revitalize rural areas and enhance local culture [4][5][39]. Group 1: Project Implementation - The "Hundred Thousand Ten Project" aims to promote high-quality development in rural areas, with a focus on Huahuacun in Zijin County [5][39]. - The project has led to the completion of infrastructure improvements, such as the renovation of roads in Huanghua Village, enhancing accessibility and attractiveness [2][3]. - The local government and support teams are collaborating to create a blueprint for rural development, emphasizing the importance of local culture and resources [6][9][39]. Group 2: Cultural and Economic Development - Huanghua Village has a rich history of tea cultivation, with fertile soil and a favorable climate, making it an ideal location for developing tea-related tourism [12][16]. - The village is positioned just 3 kilometers from the county seat, providing a strategic advantage for tourism and cultural activities [16]. - The establishment of the Huanghua Garden as a provincial-level educational base has attracted nearly 20,000 students for immersive learning experiences, showcasing its role as a model for regional educational practices [22][23]. Group 3: Innovative Development Models - The project explores a "tea-tourism integration" model, developing activities such as tea garden tours and tea-picking experiences [25][40]. - AI technology is being introduced to enhance rural cultural tourism, creating a unique brand identity for Huanghua Village [26]. - A comprehensive service station has been established to meet the needs of both villagers and tourists, improving service quality and development momentum [28][29]. Group 4: Future Prospects - The work team plans to continue identifying unique features of various towns and villages in Zijin County, focusing on local conditions and cultural heritage to foster diverse agricultural and tourism industries [39][40]. - The ongoing efforts aim to ensure that more villages experience revitalization and growth, contributing to the overall success of the rural revitalization initiative [41].

"高考"作文，广 东县镇村以实 践"解题"！_南方 +_南方plus 2025年高考作文 出炉，迅速引发 全网热议。不怕 上难度，就怕没 思路。"高 考"（高质量发展 大考）战力爆表 的广东县镇村， 也来提供"解 题"思路！且看广 东如何以"百县千 镇万村高质量发 展工程"提纲挈 领，作答今年每 一道高考作文试 题—— 全国一卷 阅读下面的材 料，根据要求写 作。 他想要给孩子们 唱上一段，可是 心里直翻腾，开 不了口。 ——老舍《鼓书 艺人》（见全国 一卷阅读II） 假如我是一只 鸟， 我也应该用嘶哑 的喉咙歌唱 ——艾青《我爱 这土地》 我要以带血的手 和你们一一拥 抱， 因为一个民族已 经起来 ——穆旦《赞 美》 以上材料引发了 你怎样的联想和 思考？请写一篇 浪，也发出了振 聋发聩的时代强 音，朝着"再造一 个新广东"的目标 砥砺前行。以集 成式改革为动力 源，广东百县千 镇万村纷纷交出 解题"答卷" 。 文章。 材料解读：老舍 笔下的"想唱却开 不了口"，指向一 种难题或困局； 艾青笔下的"嘶哑 喉咙歌唱"，象征 着在困境中的努 力发声；穆旦笔 下的"带血的手拥 抱"，则象征着以 实践破局的力 量。 ...

66给荔节火热开 展，广东荔枝传 递全国祝福_南 方+_南方plus 昨日，一场以广 东荔枝为媒的盛 会——"66给荔 节"在全国各地 火热开展，宛如 一阵甜蜜旋风， 席卷了24个省市 地区，为人们带 来夏日清甜的同 时，也为高考学 子送上了最真挚 的祝福。 此次"66给荔 节"影响力广 泛，全国24个省 市地区的50多家 相关水果批发超 市积极响应，纷 纷展示节庆物 料，将活动氛围 烘托得热烈非 凡。从繁华的都 市到热闹的小 城，广东荔枝的 身影随处可见， 成为街头巷尾热 议的话题。 北京市丰台区乐华梅兰在售的广东荔枝。 在北方，北京市 丰台区乐华梅兰 水果店内，广东 荔枝被摆放在最 显眼的位置，吸 引着众多顾客驻 足选购。 甘肃省·鹏程欧雅华府小区。 甘肃省兰州市安 宁区的果果家、 宜居园、李鲜 生、首杨水果等 店铺，也精心布 置了"66给荔 节"的宣传海 报，让顾客在品 尝荔枝美味的同 时，感受到浓厚 的节日氛围。河 北省沧州市、石 家庄、任丘市， 河南省郑州市、 新乡市，山东省 济南市、潍坊 市，山西省太原 市等地的水果店 同样热闹非凡， 广东荔枝凭借其 鲜嫩多汁、清甜 可口的品质，赢 得了当地消费者 ...

Core Viewpoint - The "6·6 Give 'Lychee' Festival" in Guangdong aims to promote the global consumption of Guangdong lychees through innovative marketing strategies and collaboration among various stakeholders in the agricultural sector [12][40][49]. Group 1: Event Overview - The "6·6 Give 'Lychee' Festival" was held in Guangzhou, inviting global audiences to enjoy Guangdong lychees [12][3]. - The event utilized new media and marketing concepts to mobilize both online and offline resources, engaging farmers, distributors, and influencers [4][5][40]. - The festival featured a variety of activities, including live streaming and product recommendations from influencers, showcasing lychee products from major production areas [20][21][36]. Group 2: Marketing Strategies - The event introduced new marketing models, such as lychee-flavored beverages and snacks, to attract younger consumers [77][78]. - A unique "I have a lychee tree in Guangdong" campaign was launched, allowing global consumers to virtually adopt lychee trees and engage with the production process [79][80]. - Collaborations with major e-commerce and logistics platforms like Meituan, JD.com, and SF Express were established to enhance distribution efficiency and reach [91][92][94]. Group 3: Economic Impact - Guangdong's lychee industry supports approximately 1.8 million workers and contributes significantly to the local economy, with stable planting areas of around 4 million acres [50][49]. - The festival aims to boost farmers' incomes and enhance the vitality of rural areas through increased sales and marketing efforts [6][7][88]. - The event's success is reflected in a significant increase in sales, with JD.com reporting over 560% growth in transaction volume for Guangdong lychees [95]. Group 4: Cultural Significance - Guangdong lychee is not only a product but also a cultural symbol, with historical significance and representation in various cultural activities during the festival [54][70]. - The festival included cultural performances and discussions about the heritage of lychee cultivation, reinforcing its status as a cultural icon [68][69].

解锁广西钦州荔 枝采购"最强助 攻"！《钦州荔 枝采购指南》上 线_南方+_南方 plus 近日，由广西壮 族自治区钦州市 水果产业发展中 心精心编制的 《钦州荔枝采购 指南》正式发 布。为方便全国 采购商精准把握 钦州荔枝采购信 息及上市时间， 全面促进广西钦 州荔枝产销对 接，2025年《钦 州荔枝采购指 南》的编制内容 中除了钦州荔枝 及特色水果产业 介绍，还精选收 录了22家优质荔 枝产销企业、 133家荔枝果园 主体及85家荔枝 营销主体名单， 为产销高效对接 提供便利。此 外，《钦州荔枝 采购指南》还创 新设计钦州主产 特色水果分布地 图，并编入其他 水果经营主体的 联系方式，形成 本地优质经营主 体联系矩阵，实 现采购商一册指 南在手，众果采 购无忧。 钦州荔枝采购指南（2025年） 据钦州市水果产 业发展中心主任 邓善能介绍，该 市为全面助力钦 州荔枝顺产顺 销，提升钦州荔 枝的市场竞争 力，除了上线 《钦州荔枝采购 指南》，还将在 6月21日举办灵 山荔枝文化旅游 节开幕式及系列 营销活动，进一 步提升"钦州荔 枝"的品牌影响 力。这份采购指 南既是全国客商 合作的"寻荔指 南针"，也是开 ...

Core Viewpoint - The film "Lychee of Chang'an," directed by Da Peng, is set to be a highlight of the 2025 summer film season, showcasing a deep collaboration with Maoming, the renowned "Lychee Town" in Guangdong, and telling a compelling story about the journey of lychee delivery [6][10][20]. Group 1: Film Overview - "Lychee of Chang'an" is an adaptation of a novel by Ma Boyong, focusing on the legendary journey of a Tang Dynasty minor official, Li Shande, tasked with delivering lychees [18][20]. - The film combines humor with historical elements, aiming to resonate with modern audiences while depicting the grandeur of the Tang Dynasty [22][23]. - The film features Da Peng as the writer, director, and lead actor, making it a highly anticipated release for the summer of 2025 [20][21]. Group 2: Maoming's Lychee Industry - Maoming is recognized as the largest lychee production base globally, contributing to one in every five lychees produced worldwide [15]. - The city boasts a rich lychee culture, with over 102 ancient lychee trees aged over a thousand years and more than 19,600 trees over a hundred years old still bearing fruit [14][15]. - The total industrial output value of the lychee industry in Maoming exceeds 12 billion yuan, highlighting its economic significance [15][16].

Group 1 - The Haizhu Art District in Guangzhou is undergoing upgrades and renovations due to illegal occupancy issues, leading to the demolition of several buildings [4] - The first batch of 16 beautiful Guangdong ecological tourism routes has been released, showcasing local ecological restoration and cultural characteristics [9] - The Shantou lychee has gained popularity in the Beijing-Tianjin-Hebei region, with a promotional event aimed at expanding its market presence [15] Group 2 - A promotional event in Yangjiang led to an intention to purchase 22,000 tons of lychee, generating sales of 260 million yuan [17] - The flower industry in Conghua District, Guangzhou, is a key sector, with a modern agricultural park covering 931,700 acres and serving over 32,800 households [19] - The "Rural Revitalization" initiative in Dongyuan County is being advanced through collaborative projects and the establishment of a red claw shrimp breeding base [11]