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南农晨读丨梅州柚 柚飘香
Nan Fang Nong Cun Bao· 2025-11-07 23:33
Group 1 - Guangdong Province is focusing on creating 12 national-level advantageous characteristic industrial clusters to strengthen county-level特色经济 and pillar industries [3][4] - The "14th Five-Year Plan" period is highlighted in a press conference discussing the overall economic and social development of Guangdong Province [4][5] Group 2 - In Guangzhou, measures are being implemented to reduce losses in mechanized rice harvesting, with the second Guangdong Agricultural Sports Games scheduled for 2025 [7][9] - The collaboration between Guangdong and Guizhou provinces aims to promote rural revitalization through a new "media + east-west cooperation" model, officially launched with a strategic framework agreement [11][13][15] Group 3 - The high-quality Longan fruit from Gaozhou is recognized for its medicinal and culinary value, enhancing its reputation as a "treasure of food and medicine" [18][20][22] - The盆景 industry in Huadu District, Guangzhou, is thriving, with a rich cultural heritage and significant economic impact, as evidenced by its historical significance and recent international exposure [24][28] Group 4 - The implementation of the stable job return policy in Tianyang District is providing financial relief to companies, helping them maintain employee morale and operational stability [30][32] Group 5 - The 15th National Games of the People's Republic of China is set to open in Guangzhou on November 9, with the region preparing to showcase its vibrant spirit [36][38]
生产力、管理力、媒体+力:梅州柚百亿进阶
Nan Fang Nong Cun Bao· 2025-11-07 23:33
Core Insights - Meizhou pomelo has become a significant agricultural industry, with one in five pomelos in China produced in Meizhou, making it the largest pomelo production area in Guangdong and the second largest in the country [5][6][12] Industry Overview - The total planting area for Meizhou pomelo in 2024 is projected to be 649,500 acres, with an estimated total output of approximately 1,152,800 tons [7] - The entire Meizhou pomelo industry chain has achieved a production value exceeding 8.9 billion yuan, benefiting over 100,000 farming households [12][13] Economic Impact - In Meixian District, the pomelo industry has raised the average annual income of farmers to over 10,000 yuan, accounting for 40% of the agricultural population's income, and over 80% in main producing towns [13][14] - The village of Nanfeng in Yanyang Town has reported an annual income exceeding 50 million yuan from pomelo production [15] Development Strategies - The Meizhou government has implemented a "media+" strategy to enhance the industry's profile and market reach, focusing on four key areas: strict management, strong leading enterprises, expanding sales channels, and deep processing [17][18] - Strict management practices have been established to improve fruit quality, including standardized planting and lifecycle management [20][21][26] Market Expansion - Over 100 leading pomelo enterprises and more than 300 farmer cooperatives are active in Meizhou, creating a robust market structure that supports farmers [27][28] - Marketing efforts have included promotions on national media platforms and partnerships with major e-commerce and logistics companies to enhance distribution [31][32][34][35] Value Addition - Leading companies are focusing on deep processing of pomelo products, developing a range of items such as pomelo flower tea, pomelo beer, and various snacks, significantly increasing the added value of fresh fruit [36][39][40] - The establishment of pomelo parks and cultural tourism products has further diversified the economic benefits derived from the pomelo industry [41][42]
广东柚,梅州柚,品牌最响、销售最旺的富民柚!
Nan Fang Nong Cun Bao· 2025-11-07 23:33
Core Viewpoint - The article highlights the booming market and brand development of Guangdong pomelo, particularly from Meizhou, emphasizing its significance in local agriculture and economy [1][4][5]. Group 1: Brand and Market Development - Meizhou is recognized as the largest pomelo production area in Guangdong, with the local pomelo being a key agricultural product that contributes to the region's economy [3][5]. - The "12221" market system has facilitated the promotion of Guangdong pomelo, leading to its recognition as a national brand [9][11]. - Various marketing strategies, including media collaborations and creative campaigns, have successfully elevated the brand visibility of Guangdong pomelo [17][54]. Group 2: Economic Impact - The pomelo industry in Meizhou has generated significant income, with over 57 million yuan from the golden pomelo alone in a single year [6]. - The overall industry value has surpassed 8.9 billion yuan, benefiting over 100,000 farmers [66]. - The average annual income increase for farmers in the Meizhou pomelo planting base is 28,800 yuan, with pomelo cultivation accounting for over 80% of their total income [66][67]. Group 3: Marketing and Promotion - The Guangdong pomelo has been featured prominently in national media, including CCTV, enhancing its recognition among consumers [20][22]. - Innovative marketing approaches, such as mobile advertising and community group purchases, have been employed to reach a wider audience [32][54]. - The pomelo has also gained international attention, with promotional events in Canada introducing it to new markets [35][43].
粤黔双向奔赴!“媒体+”助力贵州小黄牛“卖爆”大湾区|潮汕牛肉火锅文化节
Nan Fang Nong Cun Bao· 2025-11-07 15:34
Core Viewpoint - The collaboration between Guangdong and Guizhou provinces is enhancing the market presence of Guizhou's small yellow cattle in the Guangdong-Hong Kong-Macao Greater Bay Area, driven by a strong demand for high-quality beef and supported by media initiatives [7][31][70]. Group 1: Market Demand and Supply - The Greater Bay Area is a key beef consumption region in China, with an annual beef consumption exceeding 800,000 tons, and the Chaozhou beef hotpot segment holds two-thirds of the market share [13][14]. - In 2024, Guangdong's beef production is projected to be only 45,000 tons, with a self-sufficiency rate below 6%, leading to a reliance on imports for 65% of its beef supply [19][21]. - Guizhou, as a major beef-producing province, has a cattle inventory of 4.6916 million heads and a beef output of 228,900 tons in 2024, reflecting a year-on-year growth of 3.3% [22][23]. Group 2: Quality and Competitive Advantage - Guizhou's small yellow cattle are recognized for their ecological farming characteristics, offering high amino acid, high protein, and low-fat advantages, making them ideal for the fresh-cut requirements of Chaozhou hotpot [28][30]. - The geographical advantages of Guizhou, including its high forest coverage and natural pastures, contribute to the optimal growth conditions for small yellow cattle [25][27]. Group 3: Collaborative Initiatives - The "Media+" initiative is facilitating the integration of production and sales between Guangdong and Guizhou, enhancing the branding and market reach of Guizhou's beef products [9][56]. - The upcoming Guangdong Chaozhou Beef Hotpot Cultural Festival aims to further elevate the brand recognition of Guizhou beef and streamline sales channels in the Greater Bay Area [33][65]. - A recent collaboration resulted in a signing of cooperation agreements worth approximately 400 million yuan during the "Qian Niu Ben Yue" production and sales connection conference [39][40]. Group 4: Future Prospects - The ongoing collaboration is expected to expand Guizhou's small yellow cattle market from the Greater Bay Area to the national level, establishing a replicable model for "Media+Industry" integration [70][72].
做好产业链,走遍天下都不怕|进博会观察②
Nan Fang Nong Cun Bao· 2025-11-07 15:34
Core Viewpoint - The core message emphasizes the importance of building a robust industrial chain to achieve high-quality development in agricultural international trade, as articulated by Wang Jianhong, Vice President of Guangdong Hengxing Group [3][5][62]. Group 1: Industry Transformation - The current global landscape, characterized by supply chain restructuring and increasing trade barriers, necessitates breaking free from traditional reliance on natural conditions and low-price competition [7][8]. - Establishing advantages in product design, food safety, cost, and quality is crucial for finding viable development paths in the food industry [9][10]. - The key to overcoming challenges lies in replacing experience-dependent practices with standardized and intelligent methods, ensuring controllable and traceable production processes [16][20][25]. Group 2: Technological Empowerment - The consensus among industry leaders, including representatives from COFCO Group, highlights the need for a digital technology-driven collaborative ecosystem across the entire agricultural supply chain [26][27]. - Technologies such as artificial intelligence and the Internet of Things can integrate disparate stages of planting, processing, logistics, and sales into a transparent and reliable network, addressing issues of information opacity and risk [28][29]. Group 3: Innovative Trade Models - Agricultural international trade has evolved beyond mere buying and selling to a competition and collaboration based on comprehensive industrial chain capabilities [32]. - Hengxing Group has developed a full industrial chain system from seedling, feed, aquaculture to food processing, enhancing product research and integrating supply chains to address logistical challenges [35][36]. - The company focuses on product innovation tailored to specific consumer scenarios, leveraging the unique characteristics of fish products to create a diverse range of offerings [38][40]. Group 4: Global Perspective - Achieving high-quality development in agricultural international trade requires a global vision, moving from simple product exports to comprehensive solutions that include technology, standards, and services [46][49]. - Hengxing Group has successfully completed projects like the Egyptian National Fisheries Industrial Park and is in discussions for similar collaborations in Indonesia and Saudi Arabia, marking a shift from "going out" to "going in" [50][51]. - This comprehensive output model addresses various challenges in international agricultural operations, including standards, flavors, and cultural considerations [53][54][57]. Group 5: Sustainable Development - Building a strong industrial chain not only enables companies to thrive globally but also promotes the agricultural sector's transition towards high-quality and sustainable development, contributing to global food security [62].
河源:多部门共推“气候贷”以“气象×金融”力量护航绿色发展
Nan Fang Nong Cun Bao· 2025-11-07 15:34
Core Viewpoint - The article discusses the launch of a "climate loan" financing model in Heyuan, which integrates meteorological services with financial support to promote green development and align with national carbon reduction strategies [2][3][7]. Group 1: Climate Loan Initiative - The initiative aims to implement the national "dual carbon" strategy by establishing a collaborative development mechanism between meteorology and finance [7]. - It links companies' "climate resilience" directly to credit conditions, guiding financial resources to support green and low-carbon development [8]. - Companies are categorized into four resilience levels based on their performance in climate disaster defense and resource utilization, with varying credit support based on their resilience [9]. Group 2: Financial Incentives - Companies with higher resilience receive greater interest rate discounts and more flexible loan terms, incentivizing them to enhance their climate adaptation and management capabilities [10]. - The program also outlines collaborative paths for meteorological departments and financial institutions in data sharing, risk assessment, early warning, and insurance support [11][13]. Group 3: Risk Management and Development - The initiative creates a comprehensive service loop of "pre-assessment + in-service support + post-保障," effectively reducing climate risks for businesses and achieving a win-win for financial risk reduction and green development [14]. - Heyuan has established a multi-departmental collaborative mechanism and is actively promoting the implementation of the "climate loan" model, providing a solid financial backing for local enterprises to tackle climate change [18].
粤黔协作结硕果!“金州康养师”成就业振兴金名片
Nan Fang Nong Cun Bao· 2025-11-07 15:34
Core Viewpoint - The "Jinzhou Health Care Master" brand training program marks a significant step in talent cultivation for the health care industry in Qiannan, injecting new momentum into the local economy and employment opportunities [2][3][30]. Group 1: Training Program Details - The first phase of the "Jinzhou Health Care Master" brand demonstration training class commenced on November 4, 2023, at Qiannan National Vocational and Technical College [2]. - The training focuses on intermediate elderly care knowledge and covers five major health care industry modules: cultural tourism, leisure vacation, outdoor sports, food and medicine, and medical care [3][4]. - The program consists of two phases, training a total of 100 participants with a 100% employment rate upon completion [6]. Group 2: Regional Advantages and Collaboration - Qiannan is the only city in China awarded the title of "China's Four Seasons Health Care Capital," benefiting from unique ecological resources [8][15]. - The collaboration between Guangdong's Huizhou City and Guizhou's Qiannan aims to leverage regional resource advantages, creating a labor brand centered on "Guangdong Market + Guizhou Resources" [10][11]. - The "Jinzhou Health Care Master" brand has been recognized at the municipal level, training 2,800 certified health care workers and facilitating employment for 7,500 individuals, with 80% being poverty alleviation labor [17][18]. Group 3: Industry Impact and Future Prospects - The establishment of a mature health care industry system in Qiannan includes 105 health care projects and 33 bases, leading to stable job demand [22]. - The "Jinzhou Health Care Master" is expected to become a core talent supply source in Southwest China, offering specialized care that utilizes ecological resources and cultural techniques [23][24]. - The program has gained market recognition and media attention, enhancing service quality and economic benefits, thus contributing to the rural revitalization strategy and providing essential talent support for the health care industry's upgrade and high-quality development [29][30][31]. Group 4: Future Development Plans - Future efforts will focus on deepening the East-West cooperation mechanism and expanding employment channels for Guizhou workers in the Guangdong-Hong Kong-Macao Greater Bay Area and Yangtze River Delta regions [32][34].
增城迟菜心上市在即,选购认准增城迟菜心专用标识!
Nan Fang Nong Cun Bao· 2025-11-07 15:34
Core Viewpoint - The article highlights the significance of Zengcheng Chichai Heart as a high-quality agricultural product, emphasizing its unique flavor and the introduction of a "vegetable ticket" system to protect its brand and promote sustainable development in the industry [2][7][25]. Group 1: Product Quality and Characteristics - Zengcheng Chichai Heart is recognized as a national geographical indication product, known for its excellent quality, unique flavor, low fiber, and tender texture, earning it the titles of "King of Chai Heart" and "Crown of Vegetables" [2][3][4]. - The optimal growth period for Zengcheng Chichai Heart is 120 days, with the best planting time being from mid to late August, leading to a harvest by the end of December [10][11]. Group 2: Industry Practices and Standards - To ensure the quality of Zengcheng Chichai Heart, the local government has implemented a "vegetable ticket" system, which authorizes the use of a special label for products that meet the 120-day growth standard [7][25]. - Several farmers have begun to apply for the special label, indicating a commitment to maintaining the traditional growing practices that enhance the flavor and quality of the product [8][22]. Group 3: Market Demand and Consumer Preferences - There is a growing consumer demand for the traditional 120-day Zengcheng Chichai Heart, as some consumers have reported dissatisfaction with early-maturing varieties that lack the same flavor [14][19]. - Farmers are increasingly recognizing the importance of adhering to traditional growing methods to meet the quality expectations of discerning customers [22][24].
两千年修炼一枚果:高州龙眼的药食同源密码|南药食养⑥
Nan Fang Nong Cun Bao· 2025-11-07 11:04
Core Insights - The article highlights the significance of Gaozhou longan as a renowned fruit with medicinal and culinary value, emphasizing its historical cultivation and current prominence in the market [4][6][45]. Industry Overview - Gaozhou has a long history of longan cultivation, dating back over 2,000 years to the Western Han Dynasty, and currently holds the title of "China's Longan Capital" [8][9]. - The annual production of longan in Gaozhou accounts for one-fifth of Guangdong's total and one-tenth of the national output, with a planting area and yield that are the highest in the country [9]. Production and Processing - The total planting area for longan in Gaozhou is 330,000 acres, with an estimated total yield of 320,000 tons this year [16]. - The "Shuliang" longan variety, known for its thin skin, thick flesh, and small seed, is a standout product, with 230,000 acres dedicated to its cultivation in Gaozhou, contributing to 70% of the city's total longan production [20][21]. - Gaozhou has established a complete longan industry chain, with over 100 processing enterprises, expanding from traditional dried longan to innovative products like longan tea and longan wine [22][24]. Market Dynamics - The processing model in Gaozhou allows for year-round operations, as local longan is supplemented by imports from regions like Guangxi and Southeast Asian countries, making it the largest longan processing base in China [27][29]. - In 2024, Gaozhou is projected to produce 240,000 tons of local longan while acquiring an additional 230,000 tons for processing, indicating a robust industry ecosystem [29]. Health and Nutritional Value - Gaozhou longan is recognized for its health benefits, being included in the "medicinal and edible" category, and is particularly beneficial for individuals with anemia and insomnia due to its rich nutrient profile [33][35]. - The fruit is praised for its ability to enhance cognitive function and alleviate fatigue, earning it the nickname "Southern Ginseng" [35]. Future Prospects - The upcoming 2025 China Southern Medicinal Food and Health Industry Conference will showcase Gaozhou longan, aiming to promote its unique value and expand its market reach [49][50].
吉粤再续粮缘!品牌价值近35亿,世界黄金水稻梅河大米飘香大湾区
Nan Fang Nong Cun Bao· 2025-11-07 10:01
吉粤再续粮缘! 品牌价值近35 亿,世界黄金水 稻梅河大米飘香 大湾区_南方+_ 南方plus 11月6-7日,吉 米金穗"五大经 典"领航行动与 梅河大米粤港澳 大湾区营销推广 系列活动在广州 和中山两地成功 举办。本次活动 以"绿色、安 全、健康、共 享"为主题,由 吉林省粮食和物 资储备局、广东 省粮食和物资储 备局、吉林省政 府驻深圳办事处 及梅河口市人民 政府联合主办, 旨在构建"科研 赋能-产销对接- 品牌推介-体验 场需求,为"吉 字号"粮食品牌 提供了广阔发展 空间。梅河大米 此前已在大湾区 积累一定市场基 础,本次活动进 一步展示其卓越 品质,推动产品 走进湾区百姓餐 桌。 期间,吉林代表 团走进华南农业 大学食品学院, 传播-市场落 地"的全链条推 广体系,提升梅 河大米品牌影响 力与市场占有 率,为吉粤两省 粮食产业协同发 展树立标杆。 据悉,梅河口市 坐落于吉林省东 南部,处于世界 黄金水稻种植带 核心区,享 有"中国皇粮, 御米之乡"的美 誉。今年,在吉 林省粮食和物资 储备局举办的吉 米金穗"五大经 典"领航行动评 选中,梅河大米 荣获吉林大米十 大地理标志品牌 称号,并以 34. ...