商报讯（记者 潘婷婷 通讯员 金小燕 许式佳）机器人提笔写福字、参与投壶游戏、年味市集……昨天， G60沪昆高速萧山服务区暖意融融、年味正浓，"福马伴春运 温暖回家路"启动暨"浙韵江南驿"品牌发布 活动在这里举行。本次活动不仅标志着浙江高速公路服务区正式迈入"交旅融合"品牌化发展新阶段，也 为2026年春运注入一股鲜活而温暖的服务新动力。 据省交通运输厅相关负责人介绍，他们将通过3年时间，打造5个以上标杆服务区，建设15个以上主题服 务区，全面实施服务区微改精提，推进开放式服务区建设，不断拓展消费场景，变成集交通、文化、旅 游、购物于一体的"新地标"。以后司机朋友在服务区，不只是加油、上厕所，还能逛个展、带点伴手礼 回去。 发布会现场正式推出"浙韵江南驿"高速公路服务区品牌。据悉，该品牌以"跟着交通去旅行"为牵引， 以"浙韵"传承文化，以"江南"勾勒风光，以"驿"串联服务，致力于将高速服务区从传统休息点，升级为 融合交通、文化、旅游、农业、商业等多要素的"文旅打卡地、服务综合体、消费新引擎"。 活动现场，还有一场浙江周边特产的"年货集市"，奔波在高速上的司乘人员不用下高速，就能买到浙江 周边的一些地方特产好物 ...

除了谐音梗营销外，跨界联名营销也是常用手段。跳出生活中的马，将传统文化中的马元素提取出来进 行深度融合，成为不少品牌的创意点。 春节还没到，品牌的马年营销已"一马当先"。消费行业数据服务品牌艺恩发布的《情绪驱动·符号新 生：2026"马"元素营销趋势报告》指出，今年1月以来，电商平台"马年"相关搜索热度呈爆发式增长， 马年新品上架数量逼近5万款，多款衍生产品销量突破万件大关，形成了强劲的消费势能。 "马"元素在社媒平台呈现波段式热度增长的背后，是品牌聚焦于联名、谐音梗、场景化、社交互动等营 销方式，推动文化符号向消费行为转化的举措。在万马奔腾的"赛马大会"中，"马"元素已经成为承载情 绪价值与社交货币的营销核心符号。而谁家能打造出品牌爆款，成为马年营销黑马？ "谐音梗"营销：关联各位姓马的明星 在社交场景中，"谐音梗"营销一向最容易出圈。在十二生肖中，马相对也比较容易玩出梗。加上马的形 象与奔跑的姿势都代表着美好、积极的寓意，因此其格外受品牌欢迎，也成为马元素营销出圈的流量密 码。不少食品、美妆、电商品牌纷纷借力明星效应，将品牌理念与明星的名字巧妙绑定，让"马"元素充 满趣味，实现了品牌记忆点的深度渗透，上演 ...

Core Viewpoint - The article highlights the booming ice and snow economy in Harbin, driven by an influx of tourists from southern regions, particularly during the winter holiday season, leading to increased consumer spending and the emergence of new business models such as clothing rentals [1][6]. Group 1: Tourism Trends - A significant number of tourists from southern China are traveling to northern destinations like Harbin to experience winter activities, with "Feizhu" data indicating a clear trend of long-distance travel within a three-hour flight radius [1]. - Popular tourist attractions such as Ice and Snow World and Snow Town are experiencing high visitor volumes, with wait times for attractions often exceeding three hours [2][3]. - Despite long wait times, visitor satisfaction remains high, with tourists enjoying unique experiences and local culture [2]. Group 2: Economic Impact - The influx of tourists has led to substantial economic benefits, with average spending per visitor estimated between 3,300 to 4,400 yuan, covering various expenses such as accommodation, dining, and shopping [3]. - The ice and snow tourism sector is contributing significantly to the local economy, transforming Harbin's climate challenges into economic opportunities [6]. Group 3: New Business Models - The rise of clothing rental services has emerged as a new business trend, catering to tourists who prefer to rent winter gear instead of purchasing it, thus saving costs and space [4][5]. - Rental services offer a variety of winter clothing options, with flexible pricing models that appeal to different consumer needs, enhancing the overall travel experience [4]. - Companies are also addressing hygiene concerns by implementing strict cleaning protocols for rented clothing, ensuring customer confidence in the service [5].

商报讯(记者苗露)昨日，A股强势反弹，沪指午后涨超1%，深证成指涨超2%；港股午后止跌，恒生指 数翻红。截至下午收盘，沪指涨1.29%报4067.74点，深证成指涨2.19%，创业板指涨1.86%，北证50指数 涨3.27%，沪深北三市合计成交约2.57万亿元。 从盘面上看，商业航天概念再度爆发，太空光伏概念拉升，CPO概念崛起，炬光科技涨超18%，盘中突 破300元大关，创历史新高。半导体板块亦走高。此外，近两日大幅回调的黄金概念亦有所反弹，湖南 黄金（002155）午后涨停，紫金矿业（601899）涨约6%。总的来说，A股全市场涨多跌少，超4800股 飘红。 商业航天概念爆发 国信证券研报称，当前金价波动对板块虽有短期情绪影响，但在当前行业增长逻辑转向依赖品牌建设、 工艺创新和文化叙事能力带来的"α收益"下，预计实际基本面影响相对平稳。黄金珠宝行业岁末迎来消 费旺季，板块整体估值处于低位，金价短期波动未影响核心龙头的增长逻辑，投资金业务占比较高企 业，以及具备一口价产品力的公司，仍有望实现稳定成长。 太空光伏概念活跃 受商业航天概念爆发的影响，光伏设备板块近期持续走强，昨日太空光伏概念盘中走势活跃，成分股 ...

本次上调落实后，消费者用油成本有所上涨。卓创资讯（301299）研报显示，油箱容量在50升的小型私 家车加满一箱油将比之前多花8元左右。以月跑两千公里，百公里油耗在8升的小型私家车为例，到下次 调价窗口2月24日24点之前，消费者用油成本将增加18元。 今年以来，国内油价已经历两轮调价窗口。本轮调价周期内，国际原油价格持续上涨，成品油对应调整 幅度扩大。价格落地后，今年调价格局将变为"两涨一搁浅"。根据"十个工作日"原则，下一轮成品油零 售调价窗口将在2月24日24时开启。 商报讯(记者朱光函)昨天下午，记者从浙江省发改委官网了解到，根据国家发展改革委官网新闻发布中 心公布的《2026年2月3日国内成品油价格按机制调整》，按照现行成品油价格形成机制，浙江省自2026 年2月3日24时起，汽、柴油价格(标准品)每吨分别提高205元和195元，折合成升价，每升92号汽油、95 号汽油和0号柴油的升幅分别在0.16元、0.17元、0.17元。调价落地后，92号汽油、95号汽油和0号柴油 的每升价格分别为6.91元、7.35元和6.56元。 ...

今日（2月3日），黄金白银一路走高，反弹力度很大！截至发稿，现货黄金站上4900美元/盎司，日内涨超5%；现货白银站上87美元/盎司，日内涨超 10%。 | ■ 细约铂金 XPT | 2234.41 | +6.19% | | --- | --- | --- | | ■纽约白银 ടി | 87.23 | +13.27% | | ■ 伦敦银(现货白银) XAG | 87.18 | +10.28% | | ■绍约黄金 GC | 4946.11 | +6.31% | | ■ 伦敦金(现货黄金) XAU | 4919.84 | +5.66% | 与此同时，上海黄金交易所也出手了，调整了黄金、白银期货相关保证金水平和涨跌停板比例。 上金所又出手！ 2月3日，上海黄金交易所（简称"上金所"）发布《关于调整白银延期合约保证金水平和涨跌停板的通知》，2026年2月3日（星期二）自收盘清算时起， Ag(T+D)合约的保证金水平从26%调整为23%，下一交易日起涨跌幅度限制从25%调整为22%。 此前，上金所曾发布通知称，由于白银价格波动幅度较大，为防范市场风险，若2026年2月2日（星期一）Ag（T+D）合约出现单边市情况，则自 ...

武林之星博览中心的工业风展厅里，新春专业展会人头攒动；杭州大会展中心的施工收尾现场，工人正 为2026年首场超大型国际展会做最后筹备；"数贸在线"平台上，全球参展商的预约咨询量较去年同期增 长三成……2026年开年以来，杭州会展业的热度与钱塘江水的涌动同频——这份扑面而来的活力，是杭 州会展业"十四五"五年跨越式发展的生动延续，更是这座城市从"会展城市"向"会展之都"进阶的鲜明注 脚。 "十四五"时期，杭州紧扣"亚运会、大都市、现代化"重要窗口期，以"数字赋能、品牌引领、产业融 合、开放提升"为主线，打破传统发展路径，在设施建设、品牌培育、产业生态、国际合作等维度实现 系统性突破，让会展业从单一的"城市活动"升级为推动经济增长、扩大对外开放、彰显城市魅力的核心 力量，为"十五五"高质量发展写下浓墨重彩的开篇。 硬件蝶变： 从"承接能力"到"承载能级"的跨越 杭州大会展中心的建成投用，成为这一跨越的里程碑。这座现代化会展综合体不仅填补了杭州10万平方 米以上超大型展馆的空白，更在首个完整运营年度就承办了150万平方米的展览面积，位居全国近五年 新建29个展馆之首，让杭州一跃具备承接全球顶级展会的硬件实力。 与此 ...

Core Insights - The rise of the One Person Company (OPC) model is transforming entrepreneurship, allowing individuals to leverage AI tools to independently manage the entire product lifecycle from design to operation [1][2] - Entrepreneurs like Wang Tao and Li Guanghui exemplify this trend, rapidly developing multiple applications and services with minimal resources, highlighting the potential for "one-person unicorns" in the AI era [1][2] - The OPC model is gaining traction in Hangzhou, which aims to become a leading hub for AI innovation, potentially serving as a key growth driver for the local economy [1] Group A - Wang Tao developed over 150 apps in four months using AI, covering various sectors such as education and healthcare, with over 90% of these apps attracting global paying users [2] - His flagship product, "Kangxinban," is a comprehensive health management system that utilizes AI for data analysis and personalized health recommendations, achieving significant profitability overseas [2] - Other developers in the OPC model, like Hu Zhengtai and Li Yunfan, have also created successful applications with minimal resources, showcasing the model's efficiency [3] Group B - The OPC model offers significant freedom to entrepreneurs, as exemplified by Li Guanghui, who operates his travel service platform with a low monthly cost of 400 yuan, allowing for quick decision-making and market responsiveness [4][5] - This newfound freedom includes flexibility in work hours and location, enabling entrepreneurs to balance work and life while maintaining control over their creative processes [5] - The autonomy provided by the OPC model is seen as a catalyst for individual creativity and rapid iteration, essential for thriving in today's fast-paced market [5] Group C - Despite being termed "one-person," the OPC model fosters a collaborative ecosystem through various co-creation spaces and industry communities in Hangzhou [6][7] - Events like AI hackathons and community gatherings facilitate networking and collaboration among developers, helping to overcome the limitations of individual capabilities [7][8] - This collaborative approach enhances innovation and connects entrepreneurs with broader market opportunities, reinforcing the viability of the OPC model [8]

Core Insights - The event "Jizihua" specialty products national tour in Hangzhou aims to promote high-quality products from Jilin province, enhancing market presence and consumer engagement in the region [1][4] Group 1: Event Overview - The event is co-hosted by the Jilin "Jizihua" specialty industry high-quality development task force and Hangzhou Lianhua Huashang Group, featuring 35 exhibitors from Jilin with hundreds of specialty products [1] - The exhibition is designed to create a bridge for production and sales connections, facilitating a surge in purchasing activity ahead of the Spring Festival [1][4] Group 2: Product Highlights - Featured products include colorful varieties of fresh corn, such as purple and yellow sweet corn, which are rich in anthocyanins and can be eaten raw [2] - Other notable offerings include high-quality mushrooms and nuts, with a focus on the unique flavors and health benefits of Jilin's agricultural products [2][3] Group 3: Strategic Partnerships - The event emphasizes strategic cooperation and production-sales matching, with Jilin companies presenting their products and innovations to potential partners [4] - A supply chain agreement was signed between Lianhua Huashang Group and Jilin enterprises, aiming for regular and large-scale development of Jilin products in Zhejiang [5] Group 4: Future Prospects - The collaboration is expected to enhance the brand and standardization of Jilin agricultural products, creating a stable market influence in the Yangtze River Delta region [6] - The event will continue until February 8, allowing consumers to experience authentic Jilin flavors and products [6]

Core Insights - The high-end snack market, particularly for nuts, is experiencing significant price increases, leading to consumer backlash on social media [1][2] - The trend of premiumization in the nut snack sector is evident, with brands like Xueji and Qiwang positioning themselves as luxury products [2][3] Pricing and Consumer Sentiment - Consumers are expressing frustration over high prices, with products like Hawaiian nuts priced at 185 yuan and hand-peeled pine nuts at 218 yuan per 500 grams [2] - Comparatively, mainstream brands offer more affordable options, such as a box of cashews for 40.9 yuan, highlighting the price disparity [2] Brand Positioning and Costs - Xueji and Qiwang emphasize high-quality ingredients and artisanal production methods, which contribute to their higher pricing [3] - The brands invest heavily in packaging and marketing to position their products as premium, with significant costs associated with store rent and employee salaries [3] Market Expansion and Challenges - Despite expanding store counts, the pace of new openings for Xueji and Qiwang is slowing, indicating potential challenges in maintaining consumer interest [4] - The perception of freshness associated with "freshly roasted" products is being questioned, as only a limited range of items are actually prepared on-site [4] Consumer Trends and Market Growth - Nuts have become a staple in Chinese New Year celebrations, with nut gift boxes dominating the market, accounting for 42.3% of new year gift purchases [5] - The nut snack market in China is projected to grow from over 300 billion yuan in 2024 to 428.3 billion yuan by 2029, indicating a substantial market expansion [6]