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郎酒经销商主动发起承诺书:双向奔赴、定义厂商关系新标杆!
Zhong Jin Zai Xian· 2025-07-22 03:35
Core Insights - The survival status of liquor distributors has become a "barometer" for industry development, facing severe challenges from new retail models and significant internal consumption differentiation [1][4] - The establishment of a "shared destiny community" between manufacturers and distributors is seen as key to navigating through these challenging times [1][4] Group 1: Commitment Letters - Two liquor distributors from Shaanxi and Ningxia have proactively issued commitment letters, showcasing a new type of manufacturer-distributor relationship amidst industry changes [1][2] - The commitment letters emphasize four core principles, including price stability and service quality maintenance, reflecting the spirit of the "four guarantees" from the national distributor mid-year conference [1][4] Group 2: Industry Response - The commitment letters are a direct response to the challenges faced in the market, aiming to stabilize the morale of teams and distributors [5][6] - Distributors express strong confidence in the brand, viewing the current market adjustment period as an opportunity for growth and collaboration with the manufacturer [5][6] Group 3: Manufacturer-Distributor Relationship - The proactive stance of distributors in issuing commitment letters demonstrates a genuine "shared destiny" ethos, reinforcing mutual trust and collaboration [6] - The brand's commitment to protecting distributor interests has fostered a reciprocal relationship, where distributors are motivated to uphold brand value in return [6]
京东骑行节点燃全民骑行热情 更携喜德盛、迪卡侬带来满1200减200等多重优惠
Zhong Jin Zai Xian· 2025-07-22 01:35
Group 1 - The 2025 Third 717 JD Cycling Festival concluded with over 1200 participants, showcasing a blend of speed and excitement [1] - The event featured various competitions including elite road races, elimination races, and family groups, enhancing both competitiveness and spectator enjoyment [1] - JD Sports introduced a record prize pool of 168,000 yuan to attract top cycling teams and participants [1] Group 2 - JD Sports is actively promoting online activities with significant discounts, such as 1200 yuan off purchases over 2000 yuan, encouraging consumers to engage with the festival [1] - The online platform offers a wide range of cycling gear, including professional bicycles and accessories, with special promotions available [3] - JD Sports has launched a self-operated complete bicycle warehousing model to address consumer pain points regarding assembly and delivery times, enabling next-day or same-day delivery in major cities [4]
京东防晒超品日带来好物清单 雷朋、暴龙等大牌太阳镜可享满499减50
Zhong Jin Zai Xian· 2025-07-22 01:35
Group 1 - The article highlights the ongoing "Sunscreen Super Category Day" event on JD.com, offering discounts on various sunscreen products and brands from July 23 [1][6] - The event features multiple brands including Ray-Ban, Bolon, Mosen, L'Oreal Paris, Lancôme, and Anessa, providing essential summer items like sunglasses and skincare products [1][3] - Customers can enjoy discounts such as 20 yuan off for purchases over 199 yuan, 50 yuan off for purchases over 499 yuan, and 80 yuan off for purchases over 799 yuan [1][6] Group 2 - The article emphasizes the importance of suitable sunglasses for summer outings, showcasing products like Ray-Ban aviators, Bolon cat-eye polarized sunglasses, and Mosen polarized sunglasses [3] - It describes the features of various sunglasses, including double beam design for Ray-Ban, modern style for Bolon, and high-definition nylon lenses for Mosen, enhancing visual comfort and style [3] - The article also discusses skincare products, highlighting L'Oreal Paris's sunscreen with 16 times protection, Anessa's quick-drying sunscreen, and Lancôme's post-sun skincare products [4] Group 3 - JD.com is promoting a special event where users can participate in a lottery to win high-end sunscreen products for just 1 penny after answering three sunscreen-related questions [6] - The event encourages users to engage with the app and explore various sunscreen products, aiming to provide comprehensive skin protection during the hot summer [6]
和美链接世界:五粮液飘香国际舞台展现中国白酒魅力
Zhong Jin Zai Xian· 2025-07-22 01:29
Core Insights - The article highlights the importance of high-end international platforms for companies to showcase their strengths and seek cooperation in the context of a changing global economic landscape [1] Group 1: Event Participation - The third China International Supply Chain Promotion Expo attracted 651 enterprises and institutions from 75 countries and regions, with Wuliangye being the only designated liquor [3] - Wuliangye showcased its core products, including the Eighth Generation Wuliangye and various creative cocktails, enhancing its brand influence in the international business community [3] Group 2: Corporate Strategy - Wuliangye's management emphasizes the need for long-termism and innovation to navigate external uncertainties while maintaining its cultural roots and emotional attributes [5][6] - The company has been recognized as a model for ESG practices in the liquor industry, reflecting its commitment to high-quality development and effective governance [6] Group 3: Future Outlook - Wuliangye plans to continue leveraging high-end international platforms to deepen global exchanges and cooperation, aiming to enhance its brand influence and contribute to the internationalization of Chinese liquor [8]
江苏银行:“跟着苏超去狂欢”第二期上线!助力消费提振再升级
Zhong Jin Zai Xian· 2025-07-21 10:13
Group 1: Core Activities and Promotions - Jiangsu Bank launched the second phase of the "Follow the Super League to Celebrate" theme activity, enhancing benefits from the first phase with new offerings such as free beer from Meituan, exclusive coupons from Ele.me, and discounts on fitness memberships [1][2] - The second phase runs from July 21, 19:00 to July 27, 18:00, allowing all authenticated users of the Jiangsu Bank App to participate in various prize draws across four categories: entertainment, travel, drinks, and transportation [1][3] - The activity aims to connect consumption scenarios with a total of millions in consumption vouchers, promoting consumer enthusiasm while contributing to economic recovery [1][4] Group 2: Entertainment and Leisure Offers - New "home benefits" include discounts on Mango TV and Keep fitness memberships, alongside a lottery for items like bone conduction headphones and LEGO blind boxes, catering to both entertainment and fitness needs [2] - The continuation of the 300 yuan hotel voucher package offers discounts for fans to enjoy local cultural experiences while watching matches, enhancing the overall event experience [2] Group 3: Food and Beverage Promotions - The campaign includes classic offers such as free drinks and discounts on food delivery services, with new additions like free beer vouchers from Meituan and a coupon package from Ele.me, making it convenient for fans to enjoy matches at home or with friends [3] Group 4: Transportation Benefits - The initiative features ongoing fuel and convenience store vouchers, with the introduction of a new cycling benefits package for both new and existing users, making short-distance travel easier for fans attending matches [4] - Jiangsu Bank's activities not only respond to the national enthusiasm for football but also serve as a practical example of financial services promoting consumption [4]
打造夏夜纳凉消费新主场!苏宁易购首批55店深夜营业
Zhong Jin Zai Xian· 2025-07-20 08:05
Core Insights - The article highlights the launch of the "Cool Night Market" initiative by Suning.com to cater to the rising demand for cooling appliances and nighttime consumption during the summer season [1][5] - Suning.com aims to enhance consumer experience by extending store hours and offering significant subsidies and a variety of interactive summer activities [1][5] Group 1: Store Operations and Activities - Suning.com has extended the operating hours of 55 core stores in cities such as Nanjing, Shanghai, and Guangzhou until 10 PM, with some locations open until midnight [3] - The stores will host diverse activities including "Watermelon King Competition," "Cool Movie Viewing," "Ice Drink DIY," and "Food Party" to attract local consumers [3] Group 2: Consumer Engagement and Promotions - The company is collaborating with home appliance brands to enhance subsidy activities, such as the "Burning Purchase Life Festival" with Haier, offering up to 30% discounts on various products until July 20 [5] - New product launches include advanced appliances featuring AI technology and unique functionalities, aimed at providing consumers with a modern lifestyle experience [5] Group 3: Market Trends and Insights - According to a report by the Ministry of Commerce, 60% of urban consumption occurs at night, with large malls generating over half of their daily revenue between 6 PM and 10 PM [7] - The initiative by Suning.com and Haier is seen as a response to the growing demand for quality living and a strategic move to leverage the combined effects of "high-temperature economy" and "night economy" [7] Group 4: Future Plans - Suning.com plans to continue expanding and enriching offline store consumption scenarios, actively participating in nationwide consumption promotion and night economy activities [8] - The company aims to innovate experiences and collaborate with partners to enhance consumer benefits and illuminate new "night dynamics" in cities [8]
打通清凉“最后一公里”!苏宁零售云力保县镇空调48小时极速送装
Zhong Jin Zai Xian· 2025-07-20 08:05
Core Insights - The demand for air conditioners in county and town markets has surged due to unprecedented high temperatures across the country, with sales increasing significantly compared to previous years [1][3] Group 1: Market Demand - Air conditioner sales in county markets saw an overall increase of 65% from June 15 to July 15, with certain regions experiencing remarkable growth: Harbin at 800%, Guiyang at 490%, Chongqing at 350%, and Taiyuan at 200% [1] - The shift in demand from non-essential to essential reflects the low penetration of air conditioning in these areas compared to urban markets [1] Group 2: Supply Chain and Logistics - To meet the rising demand, the company has collaborated with leading brands like Midea, Haier, and Gree to offer a selection of high-quality products tailored to the needs of county residents [3] - The company has implemented a strategy of resource allocation and inventory management, ensuring sufficient stock in high-temperature regions, with Chongqing experiencing a sales increase of over 450% from July 14 to July 17 [3] Group 3: Customer Service and Installation - The company has committed to a "48-hour rapid delivery and installation" service, with local store owners actively participating in the delivery and installation process [3][7] - Special attention is given to elderly residents, providing comprehensive support from product selection to installation and usage guidance, ensuring they can use air conditioning safely and comfortably [5] Group 4: Commitment to Service - The company emphasizes its responsibility to bridge the service gap in county markets, pledging to enhance resource investment to ensure efficient delivery and installation services [7]
江苏“十三太保”变身潮玩IP出道 “苏超”官方盲盒7月19日在京东首发开售
Zhong Jin Zai Xian· 2025-07-19 06:11
Core Viewpoint - The launch of the "Shisan Taibao Family Blind Box" by the Jiangsu Provincial Urban Football League on JD.com represents a creative fusion of regional culture and football, offering fans unique collectible items that celebrate local heritage and the "Su Super" league [1][2]. Group 1: Product Launch - The "Shisan Taibao Family Blind Box" was officially launched for pre-sale on JD.com on July 19, featuring 16 different designs that include representations from 13 cities in Jiangsu and additional hidden variants [1]. - The blind boxes are designed as Q-version figurines, incorporating vibrant expressions and playful designs that blend local cultural elements with the "Su Super" football culture [1][2]. Group 2: Cultural Elements - The blind box designs showcase various elements of Jiangsu's regional culture, such as the saltwater duck and water peach, with each IP character representing its hometown [2]. - Specific designs include a cool expression for the Nanjing version, a cute water peach for the Wuxi version, and a charming dinosaur for the Changzhou version, among others [2]. Group 3: Additional Merchandise - In addition to the blind boxes, the JD.com "Su Super" official flagship store offers a wide range of creative cultural products tailored for fans, including city-themed T-shirts, fans, canvas bags, and various collectible items [2]. - The store aims to provide a one-stop shopping experience for fans looking to support their teams and collect memorabilia [2].
太极藿香正气口服液新品在京东健康全网首发 出行防暑更便捷
Zhong Jin Zai Xian· 2025-07-18 08:40
Core Insights - The launch of the new portable packaging of Tai Chi Huo Xiang Zheng Qi Oral Liquid on JD Health represents a significant innovation in traditional Chinese medicine, catering to modern consumer needs [1][4] - The partnership between JD Health and China National Pharmaceutical Group (Sinopharm Tai Chi) has achieved a compound annual growth rate of over 70% in self-operated GMV over the past two years, indicating strong market performance [3] - The strategic cooperation aims to exceed a target of 1 billion in the next three years, highlighting the commitment to expanding the reach of traditional Chinese medicine in the digital age [3][4] Company Developments - The new soft bag version of Tai Chi Huo Xiang Zheng Qi Oral Liquid is designed for convenience, targeting urban professionals and children, enhancing user experience by eliminating the need for straws and allowing for easy consumption [1] - JD Health plans to leverage its supply chain capabilities, medical service advantages, and multi-channel marketing resources to promote the new product and increase brand influence [4] - Tai Chi Group is focused on integrating traditional Chinese medicine with modern technology, aiming to innovate and upgrade traditional products while exploring new health management methods [4]
语音技术服务“国补”来了!北京市中小微企业最高可领30%补贴
Zhong Jin Zai Xian· 2025-07-18 08:40
Group 1 - The Beijing government has launched "SME Service Vouchers" to support small and micro enterprises in their digital transformation, allowing them to leverage technology and enjoy the benefits of innovation [1] - JD.com is among the first service providers selected, offering three core intelligent products: interactive marketing, voice recognition (ASR), and voice generation (TTS), which are included in the official subsidy list [1] - Eligible enterprises can receive up to 30% funding support, with a maximum annual subsidy of 200,000 yuan per enterprise, enhancing operational efficiency and market competitiveness [1] Group 2 - JD.com utilizes advanced technologies such as self-developed voice semantics, large models, and 5G video to facilitate low-cost, large-scale, and personalized user communication while ensuring user privacy and satisfaction [1] - The AI capabilities allow for autonomous completion of user insights, audience mining, multi-touchpoint marketing, and intelligent effect attribution, enabling brands to effectively engage with users through various communication channels [2] - JD.com's AI voice recognition can accurately convert speech to text, supporting over 20 dialects and languages, recognizing user emotions, generating real-time subtitles, and distinguishing speakers [2]