谢先生表示："我长期关注传统工艺与现代表达的融合。这次在春节前夕竞得《鸿运奔腾》，不仅是对 徐悲鸿艺术精神的致敬，更是对国家级非遗铜雕技艺传承的一份支持，也为新年添一份'马到成功'的好 彩头。"事实上，《鸿运奔腾》系列已于1月1日在铜之父京东自营旗舰店独家首发，并由京东快递提供 专属物流保障方案，全程可视化监控，配备客服实时响应，全方位守护运输安全。 随着农历马年春节的临近，家饰消费迎来"文化升级"热潮。近日，一件由非遗铜艺品牌"铜之父"联合徐 悲鸿纪念馆推出的官方授权马年摆件《鸿运奔腾》，在京东拍卖以18.88万元落槌成交，引发广泛关 注。该作品为全球唯一编号"8888"的重磅藏品，自1月30日开拍以来，吸引超2700名收藏爱好者激烈竞 逐，最终由艺术收藏爱好者谢先生成功竞得。 《鸿运奔腾》马年生肖摆件由铜之父独家发行，中国著名雕塑家陈金庆领衔创作并联合徐悲鸿纪念馆、 中国马文化博物馆以及京东共同监制，灵感源自徐悲鸿馆藏名作《群奔》。此次成交的摆件高82厘米， 以非遗铜艺为支撑，精选优质黄铜，历经熔融、浇筑、锻打、精磨等数十道手工工序千锤百炼而成。编 号"8888"不仅寓意吉祥，更强化了其稀缺价值。 这股收 ...

Group 1 - The Chinese government has allocated 62.5 billion yuan for national subsidies this year, which has been distributed to local commerce departments to support consumer purchases during the Spring Festival [1] - Consumers can access these subsidies through the JD.com app by searching for "national subsidy" and can purchase specified home appliances and electronics with significant discounts [3] - JD.com is fully supporting the implementation of national subsidies across both online and offline channels, ensuring consumers can benefit from these offers during the holiday season [3][4] Group 2 - The maximum subsidy for specific home appliances such as refrigerators, washing machines, televisions, air conditioners, and computers is 1,500 yuan per item, while for mobile phones and smart devices, it is 500 yuan [3] - Consumers can save up to 11,000 yuan cumulatively, and JD.com has committed nearly 30 billion yuan to support rural consumption and economic growth by 2025 [3] - JD.com offers additional services such as old appliance recycling subsidies and integrated delivery services, enhancing the overall consumer experience [3]

其中，苏州观前街国潮体验店运营负责人表示，借苏州"园林之城""文旅名城"的IP势能，苏州稻香村持 续加强与各大苏州园林合作，不仅推出园林系列国潮伴手礼，更与拙政园、沧浪亭等重点园林形成"糕 点+园林"的消费场景联动，实现"文化共鸣+体验升级+流量转化"，消费者在体验"苏式生活"的同时， 让"园林文化"通过"糕点"实现了"可食用化"，进一步推动"稻香村"品牌年轻化。 小年至，年货采购正式进入高峰，苏州稻香村线下门店均迎来客流高峰。从苏州的观前街国潮体验店， 到北京的"稻香村工坊"现烤直营店；从沈阳的中街旗舰店，到成都的文殊院店，苏州稻香村线下门店均 迎来客流高峰。 随着国民健康消费意识的不断深化，传统糕点礼盒的消费需求正发生根本性转变，低糖、健康、营养成 为新春礼赠的核心关键词。在此背景下，中华老字号苏州稻香村紧扣市场趋势，推出2026新春低糖系列 礼盒，以科学的低糖配方、经典的苏式工艺和多元的场景适配，为消费者带来兼具仪式感与健康感的新 春体验。 年轻化破圈！苏州稻香村激活马年新春消费新场景 据相关门店负责人介绍，马年春节年货销售开始以来，除了传统口味，限定礼盒、健康低糖类的新国潮 糕点成为核心增长点，吸引了 ...

Core Viewpoint - The concept of "lifetime warranty" in the dental implant industry is not just a marketing gimmick but is backed by a comprehensive, anti-cyclical lifecycle assurance system offered by Oucassi [1] Group 1: Supply Chain Localization - Oucassi emphasizes the importance of avoiding "orphan implants," which occur when components become unavailable due to market exit or production halts of niche foreign brands [2] - The company leverages a "German technology + local implementation" supply chain advantage, ensuring stable component supply regardless of international disruptions [2] - Oucassi's after-sales service network is readily accessible, promising that customers will always find support and compatible parts [2] Group 2: Clinical Risk Reduction - Oucassi aims to minimize clinical risks by providing a high-success-rate surgical system, optimizing tools and designs for Chinese doctors [4] - The company not only sells implants but also offers technical support, enhancing the likelihood of successful surgeries [4] - By systematically improving surgical success rates, Oucassi reduces post-sale risks, which underpins their confidence in offering a warranty [4] Group 3: Data-Driven Assurance - The "lifetime warranty" is based on data-driven probability calculations rather than a gamble, utilizing over ten million global implant data points [6] - Oucassi conducts extensive testing, including 500,000 fatigue tests simulating ten years of use, to validate the low failure rates of their products [6] - This low failure rate allows Oucassi to confidently assume all associated risks, reinforcing their commitment to quality [6] Group 4: Brand Philosophy - Oucassi adheres to a long-term vision, contrasting with many brands that focus on short-term sales [8] - The company prioritizes core German quality over high marketing costs, aiming for sustainable business practices [8] - Oucassi's lifetime warranty reflects a commitment to local supply chain reliability, high clinical success rates, and long-term brand integrity [8]

Core Insights - JD Health has launched a special user appreciation campaign for the Spring Festival, collaborating with various health brands to offer customized health gift packages to loyal users [1][3] Group 1: User Engagement and Loyalty - The campaign targets loyal users who have been purchasing from JD Health for six years, with a consistent monthly order for 72 months, showcasing diverse consumer profiles [3] - The ongoing orders reflect a narrative of care and lifestyle, driving JD Health to continuously optimize its products and services [3] Group 2: Market Trends and Consumer Behavior - During the New Year shopping festival, JD Health reported a 13-fold increase in daily visitor traffic for health gift products, with a 3.5-fold increase in searches for "New Year gift boxes" [3] - Searches for specific categories like fish oil, bird's nest, and protein powder doubled, indicating a shift towards more professional and precise gift choices among consumers [3] Group 3: Professional Services and Support - Along with the health products, users receive a year-long free one-on-one service from professional nutritionists, available for online consultations regarding nutritional products and dietary advice [5] - The nutritionist team will be available during the Spring Festival to provide tailored dietary suggestions for various demographics, including those with specific health concerns [5] Group 4: Strategic Direction - JD Health is integrating emotional connection with professional services, evolving health care from one-time gifts to long-term support, establishing itself as a reliable choice for health management during festive seasons [7]

Core Viewpoint - Watsons is celebrating its 185th anniversary with the launch of its first retro-themed pop-up store in Guangzhou, blending traditional Cantonese culture with modern elements to stimulate consumer interest during the Spring Festival [1][2]. Group 1: Company History and Development - Watsons, originally known as Hong Kong Dispensary, has evolved from a pharmacy to an internationally recognized health and beauty retail group, maintaining a commitment to customer health and innovative service [2]. - The first retro pop-up store is located in the historical Shamian cultural district, which reflects the brand's deep-rooted history in the Chinese market [2][8]. Group 2: Product Offerings and Customer Engagement - The pop-up store features over 40 exclusive retro products, including classic health and beauty items that resonate with multiple generations, enhancing emotional connections with customers [6][11]. - Watsons is also reviving nostalgic products like the retro version of its soda water, appealing to the memories of customers from the 80s and 90s [9][13]. Group 3: Customer Experience and Future Plans - The pop-up store offers interactive experiences, such as AI-generated headlines and fortune draws, creating a festive atmosphere that connects customers with the brand's heritage [12][13]. - Watsons plans to renovate 1,500 stores this year, focusing on high-quality development and expanding its health and beauty product matrix to enhance customer experiences [13][14].

丙午启新岁，骏影伴春归。2026年2月10日，上海科技馆焕新重启后的首个重磅大展"奇骥奔腾——马年 科技文化特展"，在上海科技馆B1层正式启幕，2月17日(正月初一)起面向公众开放，预约通道现已全面 开启。 这场由上海科技馆与故宫博物院联合主办，文旅上市公司三湘印象担任总制作的新春特展，以马为媒、 以科技为骨、以文化为魂，为沪上市民与各地游客奉上一场跨越古今的沉浸式文化科技盛宴。 作为展览的核心部分，"奇骥奔腾"特展汇集了故宫博物院精选的二十余件马主题珍贵文物，通过"实物 展品+数字演绎"的形式分主题展出。实体展品均为首次在沪亮相，涵盖汉唐至明清时期的陶马、陶 俑、鞍辔、兵器等，系统性展现了马在不同历史阶段的多元角色。借助高精度数字还原技术，《平定伊 犁回部战图册》等画作中的骏马跃然"屏"上，历史触手可及，更直观地领略马在礼制、军事、交通、艺 术与生活中的独特地位。 图说：2月10日下午，在上海科技馆"奇骥奔腾"特展开幕仪式上，一场《奇骥奔腾：马的诗意行进》大 型球幕音画诗歌音乐会隆重举行。 以马为媒传递奋进精神，赴新春科普之约 本次展览以"马"为叙事轴心，通过"自然演化—人马同行—启迪未来"的逻辑主线，串联 ...

Core Insights - The article highlights the successful launch and market performance of Master Kong's pH9.0 Electrolyzed Alkaline Water, which has achieved over 100 million yuan in sales within six months and a repurchase rate of 32% since its introduction in February 2025 [1][8]. Group 1: Product Innovation and Market Strategy - Master Kong has introduced a limited edition "Golden Horse Bottle" for its pH9.0 Electrolyzed Alkaline Water, emphasizing positive consumer messaging [1]. - The company is focusing on health-oriented products, launching low-sugar and no-sugar options like "Tea's Inheritor" and "Unlimited Electricity" to align with rising health consciousness among consumers [1][5]. - The classic products, such as Ice Red Tea and Green Tea, continue to perform well due to their established market presence and consumer recognition, providing a stable foundation for the company's growth [2][4]. Group 2: Consumer Trends and Demand Upgrades - According to Nielsen IQ, the Chinese retail market is undergoing a transformation, with consumers increasingly willing to invest in health management and high-quality experiences [5]. - There is a growing demand for functional beverages, leading to the emergence of new market opportunities for products like no-sugar tea and functional drinks [5]. - Master Kong is responding to these trends by accelerating the development of new products tailored to specific consumer needs, such as vitamin juice drinks and electrolyte water [5][6]. Group 3: Long-Term Growth and Brand Strategy - The company is leveraging its classic products as a stable base while investing in health-focused innovations to expand future growth potential [8][10]. - The health upgrade products are designed to meet specific consumer scenarios, which helps in creating a sustainable market presence and encourages repeat purchases [8][10]. - Master Kong's strategy of balancing classic and innovative products reflects a long-term response to consumer trends and industry cycles, positioning the brand for resilience in a competitive market [10].

中小供应商的真实困境与生存诉求，成了这场巨头整合中，最值得被看见的一环。核心的问题也随之而 来： 当巨头将效率推至极致，生鲜赛道生态失衡，又该如何兼顾无数从业者的生计与未来？ 01合作地位的"异化" 2026年2月，美团7.17亿美元收购叮咚买菜。 这桩生鲜行业的资本交易，牵动的远不止行业格局。当市场普遍把目光聚焦于并购后消费体验升级、赛 道规则重塑上，鲜少有人留意到，一群扎根生鲜供应链的中小供应商，正被推到生存的关口。 他们是生鲜赛道里最鲜活的从业者、产业链上的毛细血管。时至今日，此次收购所扬起的尘土，对于这 些生鲜商家们如同一座座大山。合作地位的动摇、经营压力的陡增、发展空间的挤压……让不安与焦虑 笼罩着这个群体。 生鲜供应链的"大清洗"已然开启。 每天50公斤鲜切冷鲜牛肉从库房整装发出，送往叮咚买菜的各个前置仓。 这是郑义(化名)团队与叮咚买菜合作一年半来的日常。50公斤/天，不算庞大的供货量，却让这家生鲜赛 道的小企业，在行业里站住了脚。郑义表示，当初选择叮咚买菜，就是看中平台对中小供应商有难得的 包容度： 合作流程灵活适配小厂产能，不用硬扛大厂的规模化要求；即便他们工厂日均供货量不大，也能拥有基 础 ...

Core Viewpoint - The company Beiyinmei is leveraging the Spring Festival travel season by promoting its three major brands through high-speed train naming, aiming to connect with families and promote health for children during this significant travel period [1][3]. Group 1: Brand Promotion and Marketing - Beiyinmei's three brands, Keruixin, Aijia, and Hongai, are featured on high-speed trains across China's extensive rail network, showcasing their range of infant and child nutrition products [1][3]. - The high-speed train campaign is designed to deliver health messages to millions of travelers, emphasizing the importance of child nutrition as families reunite for the New Year [3][4]. Group 2: Product Features and Benefits - Hongai is recognized as a leading brand in the child nutrition sector, focusing on essential nutrients for children over three years old, promoting growth and development [7]. - Aijia milk powder has been awarded for its quality and is noted for being the first in China to incorporate lactoferrin in infant formula, providing triple protection for children during critical growth periods [10]. - Keruixin emphasizes a gentle, easily digestible formula with probiotics and patented ingredients to enhance nutrient absorption, supporting healthy growth for infants [13]. Group 3: Consumer Engagement and Experience - The collaboration with Alipay for a promotional event on the high-speed trains allows passengers to receive discounts, enhancing customer engagement and brand interaction [4]. - The high-speed train initiative is positioned as a way to not only facilitate travel but also to create memorable experiences for families, reinforcing the brand's commitment to child health and well-being [11][15].