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自如生长14年,两次改变租住行业的底层逻辑
36氪· 2025-10-31 09:17
2011年夏天,一批中国企业家飞往了日本、美国。 他们来自刚刚创造了交易额破纪录的房地产行业,此次把目光投向起步更早、容量更大的日、美市场,目的是向当地品牌企业前辈,学习可参考的市场成 熟路径。 "他们可能对这个市场不太了解,对我们这个团队也不太了解。"熊林和创始团队决定坚持自己的判断。 当时,住房租赁市场供需两端进入史上最快的"增量扩张"期。熊林判断,这个高活跃度、增长潜力巨大的市场,"并没有被大多数的商业机构定位成一个 模式,或者值得去做的领域,大家都还在传统房地产开发逻辑里。" 从美国回来几个月后,这个平台正式上线了第一批房源,并敲定了品牌名字:自如。中国长租行业的新纪元自此开启。 自如将核心动作聚焦在三个方面: 一是产品,将原本分散、按整套出租的房源,以间套形式释放出来,并对房源进行统一改造、标配家具家电,更好适配单人到情侣及小家庭等主流租房人 群,大幅提升房源利用效率。 二是服务,提供保洁、维修等租期服务,实现租住品质的可控与稳定,让"租到好房"从概率事件变为可预期的结果。 三是科技,一方面将房源信息全面线上化,提升看房体验和效率,另一方面通过大数据与算法优化供需匹配链路,让租客需求与房源特征精准对 ...
8点1氪:工行回应多名用户App内资产被清零;美方加征24%关税继续暂停一年;钟慧娟母女取代宗馥莉成为中国女首富
36氪· 2025-10-31 00:09
Group 1 - The core issue reported is a malfunction in the Industrial and Commercial Bank of China (ICBC) app, where users experienced their balances, investments, and liabilities showing as zero. The bank clarified that this was due to data delays and that actual amounts remained unchanged [5][6] - The bank's customer service suggested users check their accounts later as technical staff were investigating the issue [5] Group 2 - The Hu Run Research Institute released the "2025 Hu Run Women Entrepreneurs List," highlighting that Zhong Huijuan and her daughter from Hansoh Pharmaceutical became China's richest women with a wealth of 141 billion yuan, an increase of 64 billion yuan (83%) from the previous year [7] - The second place is occupied by Shunwei Technology's Zhou Qunfei, whose wealth increased by 47 billion yuan to 110 billion yuan, while Zong Fuli dropped to third place with 87.5 billion yuan [7] Group 3 - The HPV vaccine has been officially included in the national immunization program, with free vaccinations for girls aged 13 and above starting from November 10, 2025 [8] Group 4 - ICBC reported a net profit of 101.81 billion yuan for the third quarter, a year-on-year increase of 3.29%, with revenue of 201.89 billion yuan, up 2.42% [24] - China Construction Bank announced a net profit of 95.28 billion yuan for the third quarter, a 4.19% increase, with revenue of 179.43 billion yuan, down 1.98% [25] - Agricultural Bank of China reported a net profit of 81.35 billion yuan for the third quarter, up 3.66%, with revenue of 180.98 billion yuan, an increase of 4.30% [26] - Bank of Communications posted a net profit of 23 billion yuan for the third quarter, a 2.46% increase, with revenue of 66.5 billion yuan, up 4.23% [27] Group 5 - BYD reported a net profit of 7.82 billion yuan for the third quarter, a decrease of 32.60%, with revenue of 194.99 billion yuan, down 3.05% [20] - SAIC Motor Corporation announced a net profit of 2.08 billion yuan for the third quarter, a significant increase of 644.88%, with revenue of 169.40 billion yuan, up 16.19% [21] - Spring Airlines reported a net profit of 1.17 billion yuan for the third quarter, a decrease of 6.17%, with revenue of 6.47 billion yuan, up 6.01% [22][23]
硅谷高管创业项目获2500万美元种子轮融资,为企业打造全自动营销AI Agent|早起看早期
36氪· 2025-10-31 00:09
Core Insights - The article discusses the emergence of AI-driven marketing solutions, particularly focusing on MAI's automated marketing AI Agent, which aims to provide small and medium-sized enterprises (SMEs) with advanced advertising technology comparable to that of large corporations [2][4]. Company Overview - MAI is led by CEO Wu Yuchen, who has extensive experience in advertising platforms and e-commerce, having previously worked at Google and Instacart [7][10]. - The company recently completed a $25 million seed funding round, led by Kleiner Perkins, to expand its product and engineering teams and accelerate the development of its AI Agent platform [12][13]. Market Potential - The global MarTech market reached $131 billion in 2023, with a projected compound annual growth rate (CAGR) of 13.3%, indicating significant growth opportunities [15][16]. - There is a notable gap in the market for fully automated marketing solutions, particularly for SMEs that cannot afford the high costs associated with custom big data and machine learning solutions [18][19]. Product and Services - MAI's AI Agent platform offers services such as automated Google Ads management, real-time dynamic adjustments, personalized business adaptation, instant problem detection, and efficient scaling [24][25]. - The platform significantly reduces the time required for advertising optimization from days or weeks to hours, enabling continuous real-time analysis and decision-making [22][23]. Competitive Advantage - MAI differentiates itself by addressing the "white space" in the market for autonomous marketing AI Agents, focusing on comprehensive optimization rather than single-point solutions [27][28]. - The AI Agent system acts as an optimization engineer for marketing efforts, continuously analyzing data to enhance marketing engine efficiency [28][29]. Client Success - MAI has partnered with several well-known brands and manages millions of dollars in Google Ads spending monthly, with some clients reporting sales increases of up to 40% [31][32]. - For instance, NutritionFaktory achieved a threefold revenue increase based on MAI's services, demonstrating the effectiveness of the AI Agent in driving business growth [33].
金价大跌,老铺黄金还敢涨
36氪· 2025-10-31 00:09
以下文章来源于财经天下WEEKLY ,作者财经天下 财经天下WEEKLY . 《财经天下》周刊官方账号,提供有品质的深度报道,讲述中国企业在时代浪潮中的精彩故事。 10月26日,老铺黄金正式涨价。老铺黄金王府井地区一家门店工作人员告诉《财经天下》:"此次涨价,主要产品价格上涨10%~12%。每件产品价格变化幅 度会有一些不同,也有部分产品价格变化幅度低于或略高出这一范围。" 今年以来,老铺黄金已经先后三次涨价,而且上涨幅度一轮比一轮猛。如今,老铺黄金的克单价已经高达2000元左右,是投资金条价格的两倍。与不断涨价相比,老 铺黄金的股价已经自历史高点回落将近40% 。 文 | 陈大壮 编辑 | 朗明 来源| 财经天下WEEKLY(ID:cjtxweekly) 封面来源 | IC photo 继今年2月、8月后,在即将结束的10月,老铺黄金开启了年内第三次涨价。虽然老铺黄金门店方面称涨幅为10%~12%,但据网友测算,很多商品涨幅超过 20%,涨幅明显高于前两次。 涨价完成后,老铺黄金平均克单价约为投资金条的两倍。此外,老铺黄金10月17日宣布即将涨价后,虽然伦敦现货金价一度冲高至4381美元/盎司,创下历 史新 ...
手指上的百亿美元穿戴生意,马斯克推荐,追觅、三星正追风
36氪· 2025-10-31 00:09
以下文章来源于硬氪 ,作者欧雪 硬氪 . 专注全球化、硬科技报道。36kr旗下官方账号。 比拼品牌积累的潮品。 文 | 欧雪 编辑 | 袁斯来 来源| 硬氪(ID:south_36kr) 封面来源 | 企业官网 一枚可以监测健康的智能戒指,正成为科技大佬手上的必备点缀。 它由芬兰企业Oura Health做成爆品。这家900多人的公司,过去一年售出约300万枚戒指后,公司估值正逼近110亿美元。新一轮融资预计募集约9亿美元, 较去年50亿美元的估值翻倍。 对那些必须走在审美和潮流前列的名人来说,Oura指环已然成为风格和个性的象征。埃隆·马斯克和马克·库班公开讨论其睡眠监测功能;扎克伯格经常戴在 手上;勒布朗·詹姆斯不仅是用户更是投资人;演员佐伊·索尔达娜以及国内的演员金世佳等人也是用户。 有媒体数据显示,自2015年以来,Oura Ring已售出550万枚,预计2025年营收将达到10亿美元,作为领头羊占据约80%份额。 Oura Ring 4(图源/企业) Oura很难独享这份市场。今年,追觅正式推出首款震动AI智能戒指Dreame Ring,平台售价2599元。在它之前,印度品牌Ultrahuman在2 ...
揭秘「伟哥」背后,多数人不知道的商业故事
36氪· 2025-10-30 13:37
医生在问诊后,给他开出了处方——"枸橼酸西地那非片",一种形状为菱形的蓝色小药丸。 被误读的药,被利用的名字, 和被忽视的风险。 文 | 李辉 来源| 21世纪商业评论(ID:weixin21cbr) 封面来源 | IC photo 贝志武来自江苏,今年47岁,在一次检查中,他被确诊为轻度勃起功能障碍(简称ED)。 吃完医生开的药后,贝志武试图自行购药时,陷入了巨大困惑。 他在某电商平台上搜索"伟哥",手机页面弹出各种各样的产品结果,包装各异,卖家的标题也是五花八门——"美国同款正品""可查可溯源""假一赔十""阳 春"…… 最终,他被一款销量排名前三的产品吸引,价格仅为医院药房的一半。 他服下后,迎来的不是期待中的效果,而是突如其来的剧烈心悸、头晕和持续的胸闷感。紧急就医后,医生告诉他:"你服用的根本不是正规药品。" 贝志武的经历并不孤单。 黑猫投诉平台数据显示,涉及"伟哥"关键词的投诉中, 约28%为虚假宣传,20%为货不对板,近19%为假药或三无产品。 ED,困扰全球数以亿计男性,而受传统文化观念影响,它又成为一个包裹着沉默、羞耻与焦虑的私密话题。许多男性不想直面医生,而转向更加隐蔽和便 捷的网络世界。 ...
躺平、闯关、拍短剧,来北京798把工位搬到WISE大会现场!
36氪· 2025-10-30 13:37
Core Viewpoint - The article promotes the "Workplace Dividend" event, emphasizing the evolving nature of the job market and the breaking down of traditional job boundaries between blue-collar and white-collar workers [5][7][8]. Event Details - The "Workplace Dividend" event will take place on November 27-28 at Beijing 751 D-Park, featuring various interactive activities designed to engage participants in a new narrative about work [5][23]. - The event includes a mix of performances, challenges, and discussions aimed at redefining workplace experiences and expectations [11][12]. Activities and Engagement - Participants can engage in various immersive zones, including challenges for blue-collar and white-collar workers, a main stage for performances and discussions, and a relaxation area [12]. - There are competitions for short skits, showcasing unique workplace skills, and a challenge to identify and create workplace jargon, with rewards for top entries [14][20][21]. Target Audience - The event aims to attract individuals who are navigating the changing job landscape, particularly those who are willing to explore unconventional career paths [9][10]. - It highlights the importance of adaptability and creativity in the modern workplace, encouraging participants to share their experiences and insights [8][10].
前阿里、字节大模型带头人杨红霞创业:大模型预训练,不是少数顶尖玩家的算力竞赛|36氪独家
36氪· 2025-10-30 13:37
智能涌现 . 以下文章来源于智能涌现 ,作者周鑫雨 在阿里、字节接连做了近7年大模型的杨红霞,身上有一种鲜明的挑战精神。 时隔一年零三个月,杨红霞带着她的新AI公司InfiX.ai,杀回了大模型赛道。 直击AI新时代下涌现的产业革命。36氪旗下账号。 在阿里早期,她从内部的业务阿里搜索推荐系统,投身于初期并不被看好的大模型研究之路。 后来,她带领林俊旸(现通义千问负责人)、周畅(前通义千问大模型负责人)等这一轮中国大模型的核心人才,在达摩院磕出了通义千问的前身,M6大 模型。 杨红霞要走一条和阿里、 字节截然不同的模型训练之路。 2024年7月,杨红霞从字节离职创业后,被曝出仍要做模型相关技术的消息。 访谈| 周鑫雨 邓咏仪 文 | 周鑫雨 编辑 | 苏建勋 来源| 智能涌现(ID:AIEmergence) 封面来源 | IC photo "阿里、字节大模型核心人物"的光环,没有盖住彼时市场上悲观的声音:入局太晚,创业公司怎么和大厂争? 受访者供图 10月初,"智能涌现"与身在香港的杨红霞,在线上交流了她的创业近况。 她没有选择创业资源集中的北上广深,而是加入了香港理工大学。在杨红霞看来,前往香港是一个极具性 ...
沙县小吃里的肌肉猛男,为啥比健身房还多?
36氪· 2025-10-30 13:37
Core Viewpoint - The article discusses the unexpected rise of Sha County snacks as a popular choice among fitness enthusiasts, transforming from a traditional fast food option to a perceived healthy meal choice for muscle gain and fat loss [6][38][55]. Group 1: Industry Trends - The fast food industry is experiencing a decline, with many once-popular chains like Huangmen Chicken and Lanzhou Noodles facing closures and negative perceptions [4][5]. - Sha County snacks have achieved annual revenue exceeding 55 billion, with store numbers surpassing McDonald's, indicating a significant market presence [7][54]. - The trend of Sha County snacks being embraced by the fitness community is highlighted by social media discussions, with topics like "Sha County Diet" trending and videos garnering over 30 million views [43][44]. Group 2: Consumer Behavior - Young consumers are increasingly turning to Sha County snacks for their perceived health benefits, with many claiming to lose weight while enjoying these meals [16][18]. - The simplicity of Sha County meals, such as chicken or duck leg rice, provides essential nutrients like protein and fiber, making them appealing for those focused on fitness [20][21]. - The affordability of Sha County snacks, with meals costing around 15 yuan, makes them an attractive option compared to more expensive health food alternatives [27][52]. Group 3: Marketing and Brand Positioning - Sha County snacks are being marketed as a solution for busy individuals seeking convenient yet nutritious meal options, appealing to both local and global markets [54][55]. - The brand is evolving to cater to health-conscious consumers by potentially offering customized meal plans and nutritional advice at their outlets [50][51]. - The article suggests that Sha County snacks could further enhance their brand by training staff in nutrition and fitness to better serve the needs of their clientele [48][50].
2025年度「焦点」产品计划重磅启动
36氪· 2025-10-30 09:42
3eKr + FOCUS PR FOCUS PRODUCTS 当商业的浪潮奔涌向前,产品始终是时代的引擎一它重塑体 验,定义生活,更在无数细分领域中劈开创新的航道。2025 我们站在消费升级与技术迭代的十字路口,邀您共赴一 场关于"产品力量"的盛大巡礼。 WISE2025商业之王年度焦点产品评选,以"聚焦场景创新, 重塑用户体验"为旗帜,横跨手机、家电、新能源汽车、数码 生活、医疗健康、美妆个护、食品饮料、服装服饰等实体领 域,亦覆盖教育、企服、生活方式、创作类软件及游戏等数 字生态。我们旨在挖掘那些在工业设计中雕琢极致、在性能 突破中锚定标杆、在用户体验中倾注温度的年度佳作,让每 款产品的锋芒,都成为行业进阶的注脚。 这是一场商业价值与用户共鸣的双向奔赴:从电子产品的性 能革命,到新能源汽车的可持续未来;从医疗健康的生命关 怀,到软件游戏的智趣体验。我们以多维评选体系为尺,文 量产品在技术、设计、效能、价值上的每一寸突破,让真正 的"焦点产品",成为时代商业图谱中最亮眼的星辰。 序目 此刻,我们向所有怀揣创新热忱的产品缔造者发出邀约:请 带着您的匠心之作,登上这一舞台。让我们共同见证,年度 焦点产品计划,如 ...