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一大批年轻人,开始「反向过年」
36氪· 2026-02-11 13:35
以下文章来源于DT商业观察 ,作者DT商业观察 DT商业观察 . 第一财经旗下年轻态财经商业媒体。关注消费、互联网、电商、文娱、科技、城市等领域,融合媒体和研究机构的禀赋,厘清趋势和商业间的关系,用年轻 化的视角认识商业世界。 文 | 张晨阳 编辑 | 郑晓慧 来源| DT商业观察(ID:DTcaijing) 封面来源 | unsplash 曾经,"有钱没钱,回家过年"是刻在中国人骨子里的春节执念,被几代人奉为圭臬。 可如今,浩浩荡荡的春运大潮,价格暴涨的机票,以及"在家待3天就被爸妈念叨""逢年过节必被亲戚花式问候"的经历, 让"回家过年",正从理所当然的必 选项,变成越来越多人反复权衡的选择题。 "DT商业观察"发现,现如今,一大批人开始放弃"回老家过年",在异地他乡,开启新的过年方式。 避开人潮,"反向过年" 今年春节,很多年轻人调转了回家的方向,从"自己返乡过年"转变为"接父母来大城市过年"。 同程旅行《2026年春节旅行趋势报告》显示,春节前夕,一批由中小机场飞往北京、上海、广州、深圳的"反向"机票预订热度增长显著,热门航线主要包括 榆林-上海、衡阳-北京、宜宾-深圳、盐城-广州、长治-上海等。 美 ...
挺进极寒禁区,中国新能源车企的「北极远征」
36氪· 2026-02-11 13:35
一支新能源车队从瑞典哥德堡出发,沿着高纬度海岸线一路向北,跨过北极圈,最终抵达挪威特罗姆瑟。 超1000公里路段不设任何补能点,这可能实现 吗? 这些光看描述就难以达成的挑战,却是吉利银河刚刚完成的一次覆盖全动力形式的冬测验证。 1月下旬起,吉利银河启动了2026全球冬测征程。这是汽车行业首次有单一品牌以"全品类车型、全动力形式"进入北极圈进行系统性冬测。测试对象并非单 一车型,而是涵盖轿车、SUV、MPV等多种车身形态,动力系统覆盖纯电、插混、增程与醇氢。测试内容非常全面——低温能耗、续航稳定性、低温充放 电、整车可靠性;且测试环境让这些测试项目的要求变得更为严苛。 此次冬测挑战的意义并不在于"能扛住零下多少度",而在于回答一个更现实的问题:中国新能源车,是否已经具备在全球最苛刻环境下稳定交付的工程能 力? 吉利银河为何非啃"硬骨头"? 远征北欧冬测, 吉利银河证明了什么? 冬测(高寒测试)和夏测(高温测试)是汽车开发验证的核心部分。但过去几年,汽车行业的资源更多被投入到前台技术叙事之中,验证、耐久、标定 等"后台工程能力"被不断压缩。部分厂商为压缩车型研发周期,用实验室仿真直接替代实地测试,一些必要的测试 ...
月入9万,已经有大学生用Vibe Coding捞到第一桶金了
36氪· 2026-02-11 13:35
Core Viewpoint - The article discusses the rise of "Vibe Coding," a concept that democratizes programming by allowing individuals with little to no coding experience to create applications using AI tools, thus reshaping the landscape of technology and entrepreneurship [4][5]. Group 1: Vibe Coding and Its Impact - Vibe Coding, introduced by Andrej Karpathy, allows users to develop applications without deep coding knowledge, making it accessible to a broader audience, including children and non-technical individuals [4][5]. - The popularity of Vibe Coding has led to a surge in AI programming tools, with companies like Baidu and Tencent reporting significant portions of their code being generated or assisted by AI [11][12]. - The article highlights various success stories of individuals using Vibe Coding, such as a student who earns substantial income by leveraging AI tools for development and sharing accounts on platforms like Xianyu [19][22]. Group 2: Entrepreneurial Opportunities - The rise of Vibe Coding is seen as beneficial for "one-person companies," enabling individuals to start businesses with minimal resources and technical skills [36][39]. - Success stories include a programmer who founded a Vibe Coding company and was later acquired for a significant sum, illustrating the potential for high returns in this new landscape [37]. - However, the article also notes the challenges faced by solo entrepreneurs, such as customer service demands and the need for unique value propositions to stand out in a crowded market [40][39]. Group 3: Demographics and Perspectives - The article features a diverse range of users, from young students to middle-aged professionals, all finding value in Vibe Coding for personal and professional development [32][43]. - It emphasizes that while technical skills are becoming less critical, creativity, business insight, and resource integration remain essential for success in the AI-driven economy [45]. - The fast-paced nature of the AI industry requires continuous learning and adaptation, as many individuals are actively engaged in sharing knowledge and experiences late into the night [46].
2026全国连锁商家抖音经营报告|36氪研究院
36氪· 2026-02-11 13:35
以下文章来源于36氪研究院 ,作者36氪研究院 36氪研究院 . 专注于一二级市场及新经济领域的研究与咨询 全域协同、长效经营: 连锁商家抖音经营新图景。 当前,我国连锁行业正整体步入以效率为核心的稳态高效发展阶段。以连锁餐饮、连锁零售为代表的主要业态增速逐步趋稳,行业发展重心由开店速度转向 单店坪效、整体增长与经营确定性。如何精准触达用户并实现高效转化,成为连锁商家普遍面临的核心命题。以抖音生活服务为代表的内容驱动型平台,正 凭借独特的内容场域优势,推动全域流量的高效协同与转化,助力实体连锁商家探索线上线下深度融合的增长新路径。 生活服务正成为 连锁商家增长发力的"新主场" 从获客环境看,移动互联网时代下,受短视频、直播等媒介影响,消费者行为逐步由"到店决策"向"线上决策、线下消费"转变,推动商家获客主场加速向线 上迁移,用户注意力争夺成为连锁品牌获客的核心焦点。本地生活平台所构建的内容场与交易场,能够在低边际成本下实现广覆盖与高频触达,逐步承担起 流量入口的功能。以抖音生活服务为代表的本地生活平台通过短视频、直播与搜索,将内容深度嵌入消费决策链路,使其成为连锁商家参与用户决策、塑造 品牌心智的增长"新引擎 ...
被马斯克点赞,陈炜鹏希望做「可以玩的抖音」
36氪· 2026-02-11 09:54
Core Insights - The article discusses the emergence of a new AI-driven content interaction platform called Loopit, which allows users to create and engage with interactive content in innovative ways, moving beyond traditional viewing experiences [2][3][4]. Group 1: Product Overview - Loopit is described as a platform that transforms content into interactive experiences, enabling users to engage through various actions like clicking, swiping, and voice commands [3][10]. - The platform lowers the barrier for content creation, allowing users to input ideas in text form, which Loopit then translates into interactive content across multiple formats, including images, audio, and video [10][12]. - The product aims to redefine user interaction with content, shifting from passive consumption to active participation [65][66]. Group 2: Company Background - Loopit was founded by Chen Weipeng, who previously held significant roles at Sogou and Baichuan Intelligent, and has a strong background in natural language processing [4][15]. - The company has recently completed two rounds of financing, achieving a sixfold increase in valuation within a month [4][5]. - The product was officially launched on February 10, 2026, and has already garnered attention from notable figures, including Elon Musk [5]. Group 3: Market Positioning and Strategy - Chen Weipeng emphasizes that the platform is not merely a game but a broader tool for self-expression, allowing users to explore and expand their creative boundaries [13][14]. - The company aims to create a general-purpose product rather than a niche tool, believing that the future of AI applications lies in their ability to combine various capabilities [29][30]. - The platform's design, including a single-column feed, is intended to prioritize content interaction and enhance user engagement [68][69]. Group 4: Challenges and Development - The development of Loopit involved significant challenges, including technical complexities in integrating coding and multimodal capabilities, which took over seven months to refine [19][61]. - The team frequently revised their product demos, indicating a commitment to ensuring that the final product met user expectations and market needs [110][111]. - The decision to focus on community-driven content rather than a tool-based approach reflects a strategic choice to pursue higher potential growth despite the associated complexities [113][114]. Group 5: Future Outlook - The company believes that interactive content will eventually provide a greater return on investment for users compared to traditional video formats, as it fosters deeper engagement [73][92]. - There is an intention to explore how to combine content distribution with generative AI to enhance user experience and create a feedback loop between content creation and consumption [94][95]. - The company is optimistic about its ability to generate network effects, which are often lacking in many AI applications, positioning Loopit as a unique player in the market [90][92].
全国房价止跌信号初现
36氪· 2026-02-11 09:54
Core Viewpoint - The second-hand housing market is showing signs of recovery, with core city demand stabilizing and valuations reaching a bottom, suggesting a potential "small spring" in 2026, although a full market rebound still faces challenges [4][11][30]. Market Trends - As of January 2026, the year-on-year decline in second-hand housing transaction area in 22 cities narrowed from 26.8% to 13.0%, with a month-on-month increase in transaction area reaching 279.0 million square meters, the highest since June 2025, and a year-on-year growth of 17.7% [6][14]. - Real-time signing data from major cities indicates a significant improvement in second-hand housing transactions, with a 27.0% year-on-year increase and an 18.5% month-on-month increase in January 2026 [6][9]. Price Trends - The decline in second-hand housing prices has slowed, with the national average listing price in January 2026 decreasing by only 0.7% month-on-month, compared to a 1.3% decline in the previous six months [10][13]. - In January 2026, the average price of second-hand residential properties in 100 cities was 12,900 yuan per square meter, with a month-on-month decline of 0.85%, indicating a narrowing of the price drop [13]. Regional Performance - Major cities like Beijing, Shanghai, and Guangzhou have shown strong performance in second-hand housing transactions, with Beijing's net signing volume exceeding 15,000 units in January, marking a stable trend above 14,000 units for three consecutive months [16][17]. - The "iceberg index" for January 2026 indicates a 14% month-on-month increase in real-time transactions across 26 key cities, with Xiamen leading at a 34% increase [18]. Policy Developments - Shanghai has initiated a program to purchase second-hand housing for rental purposes, focusing on small units and requiring buyers to also purchase new homes in the same district [39][40]. - The "old-for-new" policy aims to reduce transaction costs for buyers and improve the supply of rental housing, while also enhancing the liquidity of the new housing market [41][42]. Future Outlook - Experts anticipate a "small spring" in the real estate market, driven by improved demand in core cities and the release of pent-up demand as policies take effect [11][30][31]. - The overall recovery of the national housing market is expected to take time, with ongoing monitoring of key indicators such as price stability and transaction volumes necessary to assess the market's trajectory [35].
价格暴涨6倍,程序员已经用不起Claude了
36氪· 2026-02-11 09:54
用极客视角,追踪你最不可错过的科技圈。欢迎同步关注极客公园视频号 明明可以去抢, 他们却给了你更好的模型? 文 | 桦林舞王 编辑 | 靖宇 来源| 极客公园(ID:geekpark) 封面来源 | 视觉中国 以下文章来源于极客公园 ,作者桦林舞王 极客公园 . 如果有人告诉你,让AI跑得快一点,需要多花6倍的钱,你的第一反应是什么? 这不是假设,而是Anthropic刚刚推出的Claude Opus 4.6快速模式给出的现实答案。 在春节前疯狂的AI新品曝光大赛中,Anthropic的新模型Claude Opus 4.6,再次以超强的能力和优越的表现,吸引了人们的目光。 但比 能力更「秀」的是,Opus 4.6的收费标准。Opus 4.6不仅提供标准版,更有一个「快速」版本,而正是这个快速版本的定价,让人大吃一惊—— 快速 版本提供2.5倍的速度提升,但成本增加了6倍 ! 难怪不少人在体验和测评过后,抱怨: 已经用不起新模型了 ! 为什么Anthropic会给新模型这样的定价?旗舰级模型「按需分级」的时代,已经到来了吗? 明明可以去抢,它却 新模型定价稍微高一点,符合人们的期望,这点无可厚非,但是Anthr ...
巨力索具一年暴涨6.6倍,杨子家族已大手笔套现
36氪· 2026-02-11 09:54
以下文章来源于金角财经 ,作者田羽 金角财经 . 城市新中产读本,拆解经济事件背后的逻辑。 赚钱和收钱"双难"。 文 | 田羽 编辑 | 袁明武 来源| 金角财经(ID:F-Jinjiao) 封面来源 | 新浪财经 股价一年翻 6 倍多,市盈率被抬到 1300 倍开外,巨力索具这根绳子被甩到天上去了。 2025 年 2 月末,巨力索具股价只有 3.14 元,到今年 2 月最高已冲至 20.79 元。一年间,股价翻了约 6.6 倍。其中,仅今年 1 、 2 月份的涨幅就令 人咋舌 ,分别上涨近 60% 和 40% 。 推动这一切的,只有四个字: 商业航天 。 这背后的逻辑并非空穴来风。 上世纪末,巨力在国外技术 " 卡脖子 " 时顶替上位进入航天体系;去年,国内首个海上火箭回收平台 " 领航者 " 交付,市场顺手就把这些星辰大海的想 象,贴在了这家做索具的老牌企业身上。 但预期越高,地心引力就越沉重。 当动态市盈率被情绪推向四位数,巨力索具早已脱离了传统制造业的引力场。而在估值高空飞舞的背后, 是创始人家族多年来精准的减持曲线 ,是 " 干 100 块活赚几毛钱 " 的盈利困局,以及被应收账款和高库存拖累的沉重 ...
「智冉医疗」再获3亿元A+轮融资,2026计划启动规模化注册临床试验|早起看早期
36氪· 2026-02-11 00:13
去年8月,智冉医疗刚获得超3亿元A轮融资。时隔半年再次拿到大额融资,且老股东集体加注,可见投资机构对智冉医疗侵入式 脑机接口全栈能力的认可。 智冉医疗创始人、CEO宋麒告诉36氪,从创立之初,智冉就坚定做侵入式脑机接口,一方面是因为团队在侵入式脑机接口底层技 术拥有深厚的技术积累;另一方面,脑机接口的未来终局不会限于瘫痪患者脑控外设、功能重建等,而要实现高效的人机信息互 通,只有侵入式脑机接口能够做到真正高通量、高质量的信号读写。 "柔性电极"这一核心部件,可谓是侵入式脑机接口赛道的关键入场券。人的大脑是非常柔软的组织,电极植入大脑皮层后,如何 确保长期不移位,并减少因免疫反应产生瘢痕、而导致脑电信号衰减等,成为重要研发方向。 智冉医疗创始人方英在柔性高通量电极与神经记录调控研究领域深耕多年,有多项突破性成果。研发的高通量"可拉伸柔性电 极"在植入大脑后,能够动态跟随大脑的搏动与颅内位移,确保了电极在脑组织中的长期稳定性。而且,相比于传统线性电极, 这款可拉伸电极在脑内也更加"柔软",对脑组织的机械损伤更低。当前,智冉医疗已经研制出基于可拉伸柔性电极的高通量无线 侵入式脑机接口系统。 时 隔半年再次拿到大额融 ...
聪明的中国生意:当小县城开始大搞「演唱会」
36氪· 2026-02-11 00:13
以下文章来源于星海情报局 ,作者星海老局 没有人情味儿的生意是短命的。 文 | 星海老局 来源| 星海情报局(ID:junwu2333) 封面来源 | IC Photo 最近这几年,越来越多演唱会开始在县城举办。 以前,演唱会是一二线城市的专属,后来渐渐下沉到了三四线城市,如今,县城成为了演唱会的新战场。 当孙楠、张靓颖在 江苏 金湖县的荷花荡旁唱起 成名之作 ,当4.6万人在四川顺庆 县 的17个足球场大的场地上挥舞荧光棒,你可能还没意识到, 这些 画面背后,是一场没有硝烟的地方政府GDP暗战。 中国音像与数字出版协会音乐产业促进工作委员会发布的《2025年中国演唱会及音乐节市场分析报告》显示,2025年前3季度,全国45.6%的拼盘演唱 会落地三线及以下城市。三线及以下城市的音乐节市场占比超过4成。 星海情报局 . 见证中国科技奔赴星辰大海,专注产业链分析和案例写作,关注AI、互联网、汽车、消费电子、半导体等前沿科技产业。 从山东五莲到云南弥勒,从湖北崇阳到河北固安,几乎每个周末,都有明星在县城的夜空下开唱。 如此普遍的现象背后,必然有深刻的经济因素。 这个因素,叫"文化搭台,经济唱戏",是如今县城文旅经 ...