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喜马拉雅要靠山,腾讯音乐要希望
36氪· 2025-07-27 09:33
Core Viewpoint - The article discusses the valuation and challenges faced by Ximalaya, China's largest online audio platform, particularly in light of its acquisition by Tencent Music at a significantly reduced price, raising questions about its worth and the impact of copyright on its business model [4][18][46]. Group 1: Valuation and Market Position - Ximalaya was sold to Tencent Music for 209 billion, which is a one-third reduction from its last financing round valuation of 300 billion [4][18]. - Despite having a monthly active user base comparable to Xiaohongshu, Ximalaya's valuation is significantly lower than other platforms like Zhihu and Douyu, indicating a market perception of its worth [4][18]. - The platform has faced four unsuccessful attempts to go public and has incurred losses exceeding 3 billion over five years, which contributed to its discounted sale price [4][18]. Group 2: Importance of Copyright - Copyright is identified as the most valuable asset for online audio platforms, with Ximalaya's success heavily reliant on its exclusive content, particularly from popular figures like Guo Degang [5][11]. - Ximalaya has strategically secured a significant portion of the market's audio book rights, holding 70% of the available adaptations through partnerships with major content providers [8][9]. - The platform's content library includes over 5.2 million audio books and 1.6 million pieces of entertainment audio, showcasing its extensive copyright portfolio [10]. Group 3: Financial Performance and Challenges - Ximalaya's subscription revenue has been the primary income source, contributing over half of its total revenue, but the growth rate has declined from 57.1% in 2021 to 8.5% in 2023 [21][27]. - The platform's average monthly active users reached 300 million in 2023, but the willingness to pay among users remains low, with a payment rate of only 11.6% [18][24]. - High operational costs, particularly in content acquisition and revenue sharing, have strained profitability, leading to significant layoffs and cost-cutting measures [19][21][22]. Group 4: Industry Comparison - In contrast to Ximalaya, competitors like Litchi FM have struggled with monetization, highlighting the importance of having strong copyright assets to drive revenue [14][15]. - The online audio market lacks the broad audience and mature business models seen in the online music sector, which has higher user engagement and monetization potential [44][36]. - The article suggests that the online audio industry's ceiling for user engagement and revenue generation is lower than anticipated, limiting growth opportunities for platforms like Ximalaya [25][44].
一把钞票换一次「脱序」:一个东亚人一生中的三个小时|深氪
36氪· 2025-07-27 09:33
Core Viewpoint - The article discusses the evolving landscape of concert attendance in China, highlighting the increasing diversity of the audience and the economic impact of concerts on local economies. It emphasizes the emotional and social significance of attending concerts, which has transformed from a niche interest to a mainstream cultural phenomenon. Group 1: Audience Diversity and Experience - The audience for concerts has become more diverse, including older adults, minors, and various demographic groups, indicating a shift from a youth-centric view of concert-goers [10][12][54]. - Concerts provide a unique escape from daily life, allowing attendees to experience intense joy and connection with others, as described by attendees who feel a sense of community and shared happiness [5][15][40]. - The emotional impact of concerts is profound, with attendees often reflecting on personal stories and connections during performances, leading to moments of nostalgia and emotional release [42][81]. Group 2: Economic Impact and Market Dynamics - The ticketing platform, Damai, has seen significant revenue growth, with projected revenues of 2.28 billion, 14.8 billion, and 20.57 billion RMB over three fiscal years, indicating a booming concert market [14]. - The concert industry is not only about ticket sales; it generates substantial ancillary revenue, with a reported 1:4.8 ratio of ticket revenue to local economic impact, meaning every 1 RMB spent on tickets generates 4.8 RMB in local spending [78][79]. - The presence of scalpers (黄牛) has become a notable aspect of the ticketing landscape, with varying levels of pricing based on the scalper's position in the supply chain, affecting the overall market dynamics [31][32][34]. Group 3: Cultural Significance and Future Trends - The article highlights the cultural significance of concerts, particularly for the younger generation who grew up with specific artists, suggesting that musical preferences formed in youth can have lasting impacts on individuals [80]. - Local governments are increasingly supporting concert economies, recognizing their potential to boost tourism and local business, as seen in cities like Taiyuan, which has implemented policies to enhance concert experiences [68][79]. - The trend of integrating concert experiences with consumer products and services, such as bundled ticket and travel packages, reflects a growing recognition of the concert experience as a comprehensive entertainment offering [76].
「活人」吴克群,活成了「吴克穷」
36氪· 2025-07-26 14:21
Core Viewpoint - The article discusses the transformative journey of Wu Kequn following the death of his mother, emphasizing themes of regret, acceptance, and the importance of living fully in the present [3][15][28]. Group 1: Personal Transformation - Wu Kequn's life changed significantly after his mother's death, leading him to confront his regrets and the meaning of life [5][9]. - He experienced a period of emotional numbness during his career low point, which was exacerbated by his mother's illness [6][8]. - The loss prompted him to engage in activities he had never considered before, such as organizing travel for elderly individuals to fulfill their dreams [11][23]. Group 2: Understanding Life and Death - The article highlights the idea that understanding death can enhance one's appreciation for life [28][29]. - Wu Kequn reflects on the missed opportunities with his mother, particularly a planned trip to Hawaii that never happened [23][24]. - He emphasizes the importance of saying goodbye and cherishing relationships while one still has the chance [22][27]. Group 3: New Perspectives on Success - Wu Kequn's previous pursuits of fame and success were driven by external expectations, which he now recognizes as misaligned with his true self [29][30]. - He has shifted his focus from commercial success to meaningful experiences and connections with people [34][41]. - The article illustrates his desire to create music that resonates with younger audiences while remaining authentic to himself [40][42].
可爱懂事,绝美小猫|萌宠寻人启事147期
36氪· 2025-07-26 14:21
这里是「萌宠寻人启事」第147期。 据不完全统计,中国每年新增上千万只流浪动物。由于缺少稳定环境、充足的食物与水源,它们的寿命一般不超过3年。 为了帮助它们更快找到新家,36氪发起公益活动「萌宠寻人启事」,每周定期推出待领养流浪动物的信息。 如需传播支援,欢迎流浪动物救助机构/救助站/送养者邮件联络我们:wangxue@36kr.com。 领养代替购买。领它回家。 封面来源 | unsplash 这一期,我们为大家带来了四只来自北京的猫咪。如果身在北京的你对它们感兴趣,并且符合基本的领养条件,欢迎添加相关联系人,询问领养事宜。 本期我们的合作伙伴是「流浪拯救计划」——一个专注于流浪动物领养的社会项目。 基本信息: 未绝育/未注射疫苗/已驱虫 性格特征: 性格亲人温顺,平时安静,不会跑酷,温温柔柔。 救助故事: 在楼下遇到的小猫咪,看起来很瘦很饿,喂了一个猫条后跟着回家,带去医院检查身体和驱虫。 领养条件: 北京本地领养;有稳定居所和收入;签订领养协议;留身份证照片;视频家访、领养后回访;科学喂养、按时免疫驱虫。 联系方式: 流浪拯救计划志愿者 AiBuQiYang_13161186501(微信备注 36氪领养 ...
漂亮饭「围攻」江浙沪
36氪· 2025-07-26 14:21
Core Viewpoint - The article discusses the emergence of a new trend in the restaurant industry termed "beautiful meals," which combines aesthetic presentation with unique culinary elements, leading to significant consumer interest and long queues at these establishments [3][18]. Group 1: New Restaurant Trends - The "beautiful meals" trend is characterized by a blend of various cuisines, particularly focusing on Yunnan, Korean, and a refined version of Jiangxi cuisine [19][33]. - Restaurants like "Hu Cha" and "NEED" have gained immense popularity, with long wait times reported, such as over three hours in Shanghai and 1,000+ tables on opening day in Shenzhen [12][14]. - The dishes offered often include unexpected combinations, such as Jiangxi-style dishes featuring ingredients like toast and cheese, which deviate from traditional culinary norms [10][18]. Group 2: Consumer Experience - The dining experience is enhanced through interactive elements, such as on-site cooking and personalized service, which contribute to a sense of engagement and emotional value for consumers [27][28]. - The ambiance of these restaurants is carefully curated to create a pleasant and aesthetically pleasing environment, often described as "relaxed mountain style," which attracts a specific consumer demographic [21][24]. Group 3: Market Strategy - The expansion strategy of these brands is marked by a controlled approach, focusing on high-traffic locations while maintaining a sense of exclusivity, which helps sustain consumer interest and brand longevity [29][33]. - The brands leverage social media and word-of-mouth marketing, allowing them to generate buzz without extensive advertising efforts, thus ensuring a steady flow of customers [24][31].
离线+记忆,大模型进化的分水岭
36氪· 2025-07-26 12:21
Group 1 - The core concept of the article revolves around the emergence of RockAI, a Shanghai-based AI startup that has developed a unique offline intelligent model architecture, distinguishing itself from traditional models like those from OpenAI and Meta [6][11][25] - The WAIC 2025 event highlighted a shift in focus from merely showcasing AI models to demonstrating practical use cases, indicating a growing demand for real-world applications of AI technology [4][30] - RockAI's Yan architecture allows for the deployment of large AI models on low-power devices, enabling real-time AI computations without the need for internet connectivity, which is particularly crucial in regions with unstable network environments [11][12][14] Group 2 - RockAI's products have gained significant traction in international markets, with strong demand for offline capabilities, especially among overseas enterprises with strict data security protocols [16][18][21] - The company aims to achieve General Artificial Intelligence (AGI) by integrating memory capabilities into its models, allowing devices to learn and adapt based on user interactions, thus enhancing personalization and decision-making support [26][27][28] - The current landscape of AI models is characterized by a decline in the "hundred model war," with many startups facing challenges, while RockAI continues to grow by addressing unmet needs in the market [30][32]
暑期研学也割不动家长了?
36氪· 2025-07-26 12:21
Core Viewpoint - The summer of 2025 has seen a significant downturn in the study tour market, with many industry players reporting a drastic decline in business compared to previous years, indicating a shift in consumer behavior and spending priorities [3][19][22]. Group 1: Market Conditions - The study tour market in Beijing and southern regions is experiencing a severe slump, with reports of empty bookings and a lack of demand for educational trips [11][12][15]. - High-end family study tours abroad are also facing challenges, with a reported 40% drop in business due to financial cutbacks among affluent families [20][21]. - The overall sentiment among industry professionals is one of frustration, with many expressing that this summer is the most challenging they have faced in years [5][6][19]. Group 2: Changing Consumer Behavior - Parents are tightening their budgets, leading to a shift in spending patterns where independent study programs are preferred over family-inclusive trips [23][24]. - There is a noticeable trend of families opting for local travel experiences instead of international study tours, with popular destinations shifting from abroad to domestic locations [26][28]. - The perception of value in study tours has changed, with parents now scrutinizing the educational content and outcomes more critically than before [29][33]. Group 3: Safety Concerns - Increased safety awareness among parents and schools has led to a preference for domestic study tours, as concerns about international travel risks have heightened [36][40]. - The combination of parental anxiety and institutional caution has resulted in a more conservative approach to organizing study tours, with safety becoming a primary consideration [41][42]. Group 4: Industry Evolution - The study tour industry is transitioning from a focus on quantity to quality, with a need for programs that genuinely meet educational needs rather than superficial experiences [45][46]. - Future study tours are expected to emphasize immersive and experiential learning, moving away from traditional "checklist" approaches [48][55]. - Companies must adapt to new marketing strategies, leveraging social media and direct consumer engagement to attract clients, as traditional methods become less effective [51][54].
请问广东人,为什么水池里养的是银龙鱼?
36氪· 2025-07-26 10:58
刺猬公社 . 互联网内容行业观察与研究 神曲的土潮二象性。 文 | 陈梅希 编辑 | 园长 来源| 刺猬公社(ID:ciweigongshe) 封面来源 | 揽佬SKAI ISYOURGOD社交账号 当熟悉的《帝女花》旋律响起,我就知道,阿叔又要在我手机里提笔写字了。 已知:每完整播一遍《大展鸿图》,阿叔需要写 9 遍大展鸿图,坊间流传这首歌的全网播放量已超过 20 亿,那么阿叔一共已经写过 180 亿大展鸿图。好 险,短视频一般只有几十秒,我们让阿叔每次只写三分之一首歌,那么一共是 60 亿遍。 以下文章来源于刺猬公社 ,作者刺猬公社编辑部 先不考虑阿叔研墨的手酸不酸。我在某电商平台搜索"大展鸿图字画",发现热卖的款式,长度至少有 1.2 米。那么 60 亿幅,一共是 72 亿米, 720 万千米, 赤道周长约为 40075 千米,算一算,阿叔写的"大展鸿图",连起来已经可以绕地球 180 圈。 想到这里,我开始意识到,这首神曲大概真的有点不同。 当一个声音唱:" Baby 我们的感情好像跳楼机。"我的第一反应是:" Tell me why. " 反问句。 当另一个声音唱:"凌晨七点,反复纠结。"我的第一个 ...
不管你来不来32°的上海逛WAIC,都需要这份探展指南
36氪· 2025-07-26 10:58
Core Viewpoint - The World Artificial Intelligence Conference (WAIC 2025) in Shanghai has become a significant event in the AI industry, showcasing the latest advancements and attracting numerous exhibitors and attendees despite adverse weather conditions [2][3][6]. Group 1: Event Overview - WAIC 2025 opened on July 26, 2025, at the Shanghai Expo Exhibition Center, marking it as the most important annual event in China's AI sector [2]. - The event's scale reached a record high, with over 800 exhibitors and an exhibition area exceeding 70,000 square meters [6]. - Tickets for the event sold out two days prior, indicating high demand and interest in the AI sector [3][6]. Group 2: Exhibitor Highlights - Notable exhibitors included major tech companies like Alibaba, Tencent, Huawei, and JD, alongside emerging startups in the AI and robotics space [4][6]. - The absence of certain key players, such as Baichuan Intelligence and Zero One Technology, raised questions about their participation in the AI landscape [5][6]. Group 3: Robotics Innovations - Various robotics innovations were showcased, including: - Yuzhu's robot boxing match, which attracted significant audience attention [10][11]. - ZhiYuan's large exhibition space featuring robots capable of performing tasks like calligraphy and drumming [14][15]. - Galaxy General's robots functioning as convenience store clerks and waste-collecting robotic dogs [24][30]. - Qianxun Intelligent's delivery robot, which demonstrated advanced maneuvering capabilities [32][34]. Group 4: AI Applications and Hardware - Major companies presented their AI applications and hardware: - Alibaba introduced AI glasses integrating various functionalities, enhancing user experience [69][71]. - Tencent showcased AI agents designed to assist users throughout their daily activities [77][78]. - Huawei unveiled the "Ascend 384" super server, boasting a computing power of 300 PFLOPS, significantly enhancing AI processing capabilities [83][85]. Group 5: Future Trends and Concepts - The event highlighted emerging trends in AI, such as: - The concept of "AI factories" proposed by Moer Thread, aiming to scale AI training capabilities [100][102]. - Innovations in AI education tools, like Youdao's AI pen, which demonstrated advanced problem-solving capabilities [92][94]. - The integration of AI in creative fields, as seen with Kuaishou's new AI workbench for video production [98][99].
史上最热夏天,东北人也撑不住去抢空调了
36氪· 2025-07-25 15:33
Core Viewpoint - The extreme heat in Northeast China has led to a surge in air conditioner demand, highlighting a shift in consumer behavior as air conditioning becomes a necessity rather than a luxury [4][5][15]. Group 1: Weather Conditions - Long Changchun has experienced unprecedented heat, reaching 36 degrees Celsius, which is unusual for the region [4][10]. - The Northeast has seen a significant increase in temperatures, with many areas experiencing extreme heat for the first time, prompting complaints from residents [5][10][13]. - The National Climate Center reported that extreme heat events have been occurring earlier than usual, with 147 weather stations recording extreme temperatures [7][24]. Group 2: Air Conditioner Demand - The demand for air conditioners in Northeast China has skyrocketed, leading to shortages both online and in physical stores [15][16]. - Retail sales of air conditioners have surged, with Haier and Midea reporting significant year-on-year growth in sales across the Northeast, with increases of 355% in Jilin and 518% in Liaoning [18][22]. - Consumers are facing long wait times for installation services, with some areas experiencing delays of up to 10 days due to high demand for air conditioning units [19][21]. Group 3: Consumer Behavior - Many residents who previously did not consider air conditioning essential are now rushing to purchase units, indicating a shift in consumer priorities due to climate changes [15][27]. - Social media discussions reflect a growing awareness and concern about the changing climate, with many expressing disbelief at the rapid temperature changes [26][29]. - The urgency to buy air conditioners has led to a competitive market, with consumers willing to pay extra for faster installation services [21][22].