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躺平后,老干妈赚了快54亿
36氪· 2025-12-16 11:08
以下文章来源于豹变 ,作者詹方歌 茅 台 跌价,老干妈营收重回巅峰 ,消费降级大环境下的市场情绪,被两家来自贵州的消费企业狠狠拿捏住了。 最近 发布的《 2025贵州企业100强》数据 显示 ,老干妈 2024年销售额达到53.91 亿元,已接近 2020年54.03亿元的历史最高水平。 在众多品牌忙于直播带货、线上营销的当下,老干妈 看似采取了 近乎 "躺平"的策略。 它 在抖音等平台几乎没有常态化直播和达人投放,社交媒体账号 也已长期停更,主要依靠消费者的自然复购维持线上销售。 但根据老干妈陶华碧和公司管理层的叙述,公司其实没有停止新品开发,海外市场的拓展也卓有成效。 豹变 . 直抵核心。做最具穿透力、洞察力的商业观察,深度影响未来。 不运营社交媒体,几乎零直播投放的 老干妈怎么躺着把钱赚了? 文 | 詹方歌 编辑 | 邢昀 来源| 豹变(ID:baobiannews) 封面来源 | 老干妈官网 "躺赢"或许不是这场突围的本质,"有攻有守"才是 。 营收 重回巅峰 2020年,老干妈的营业收入达到历史最高峰——54.03亿元,次年突然下滑20%至 42.01亿元 ,被外界认为是国民品牌跌下神坛。 不过,当 ...
8点1氪:麦当劳多款餐品涨价;深圳一地厕所安装“吸烟会变透明”玻璃;纳斯达克称申请将工作日交易时长延长至23小时
36氪· 2025-12-16 00:12
Group 1 - McDonald's has increased the prices of several menu items by 0.5 to 1 yuan, including various burgers, snacks, and meals, with the Big Mac and Double Filet-O-Fish both rising by 1 yuan [3][4] - The "1+1 Flexible Combo" meal, humorously referred to as the "poor man's meal," remains unchanged at a starting price of 13.9 yuan, although some combinations within it have seen a 1 yuan increase [4] Group 2 - In Shenzhen, a restroom has been equipped with glass that turns transparent when smoke is detected, aimed at discouraging smoking [5] Group 3 - The breakfast combo at Mixue Ice City priced at 7.9 yuan has faced criticism for being expensive, as consumers compare it to cheaper local options [7][8] - The breakfast items sold at Mixue are pre-packaged rather than freshly made, leading to perceptions of lower value compared to local street food [7][8] Group 4 - The U.S. has seen a rise in tuition fees at several universities, with total costs for a bachelor's degree nearing 2.8 million yuan, particularly at prestigious institutions [9] Group 5 - Nasdaq has filed to extend trading hours to nearly 23 hours on weekdays, aiming to enhance trading flexibility [7] Group 6 - The first L3 level autonomous driving vehicles in China have received approval for commercial testing, marking a significant step towards the commercialization of autonomous driving technology [10]
AI4S理解疾病机制,「哲源科技」获亿元A1轮融资丨早起看早期
36氪· 2025-12-16 00:12
"药物研发的第一性原理应是治病。" 文 | 海若镜 封面来源 | Unsplash 36氪获悉, AI4S(AI For Science)企业 哲源科技近日完成亿元A1轮融资,由国科投资(中国科技产业投资管理有限公司)领投,泽源基金、睿智医药 跟投。 国内AI制药赛道历经起伏,当前正逐步回归理性。伴随着分子虚筛、自由能预测、抗体结构优化等AIDD工具走向成熟,药物分子的设计难度正在下降, 但首尾两端(靶点发现和临床试验)的挑战,尚未因技术发展而产生本质改变。 成熟靶点的分子开发进入红海,新靶点的发现面临枯竭,药企在漫长的临床试验环节需要投入巨额经费,但仍面临"九死一生"的失败风险。因此,借助AI 技术,挖掘新机制、评估新靶点、提高临床试验效率和成功率,成为当下产业界的重要关注点。 在与北京肿瘤医院合作的虚拟临床平行试验项目中,哲源科技利用其计算医学平台,对8位入组患者进行了药物响应的预测,其介绍称"就像是通过AI给患 者'算命',预测用药结果(如疾病缓解程度等)。揭盲结果显示:AI预测的药物响应结果与真实临床试验结果完全一致"。 面对复杂疾病,利用AI手段预判药物在临床试验中的结果,就意味着,可以在药物正式开 ...
钻进废品回收行里的年轻人
36氪· 2025-12-16 00:12
原点original . 以下文章来源于原点original ,作者李静蕾 王倩 直抵现场,回到新闻原点。解放日报·上观新闻深度报道栏目。 这群年轻人试图在 "永不消失的废品"里, 找到属于自己的生存答案。 文 | 李静蕾 王倩 编辑 | 王潇 来源| 原点original(ID:jfyuandian) 封面来源 | Unsplash 年后复工的第一天,广东江门一栋写字楼里,32岁的小言对着电脑屏幕,手指悬在电话拨号键上。这是他做电话销售的第五年。 趁着工作间隙,他偷偷打开DeepSeek,在输入框里敲下一行字:"想创业,没多少钱,有什么好项目?"几秒钟后,屏幕里跳出十多条答案,其中"环保与可 持续发展-废品回收"突然撞进他眼里。 AI唤起了他的灵感。小言盯着这行字反复琢磨:废品回收门槛低、成本少而且自由,只要肯吃苦,简直是"弯腰捡钱"。 像他一样,越来越多的年轻人正钻进这个老行业。90后王梓业以前是吹长号的艺术生,如今扎进废品堆里鼓捣起废铜回收。尽管入行不算长,但是他看好这 个行业里的发展机会,只是提起现状坦言,"竞争越来越大了。" 国家发展改革委发布《2025年循环经济发展年度报告》显示,2024年中国再 ...
6小时通勤,月花4000:高铁上班族,悄悄爆发
36氪· 2025-12-16 00:12
以下文章来源于十点人物志 ,作者洋平、芝士咸鱼 越来越多人正在把高铁当成日常通勤工具。据《北京日报》统计,截至2025年,环京通勤列车已开行265.5对,覆盖10条高铁线路,每天利用通勤列车进出 京的旅客超22万人次,京津冀之间已形成半小时通勤圈。放眼全国,大湾区、长三角、成渝、武汉等都市圈也纷纷进入高铁通勤时代。 十点人物志 . 在这里,遇见每一个值得被记录的人 高铁通勤上班,已成全球趋势。 文 | 洋平 编辑 | 芝士咸鱼、野格 来源| 十点人物志(ID:sdrenwu) 封面来源 | IC Photo 对大多数打工人来说,工作日的早晨已经够痛苦了。而对家住河北张家口、在北京上班的李橙子而言,则更是"至暗时刻"。 早上5点多,闹钟将他从深睡里拉醒。窗外漆黑一片,他把提前备好的早午饭塞进包里,轻手轻脚出门,摸着黑找到自己的车。 6点18分,他赶到张家口高铁站,顶着北方刺骨的冷风挤进站台,直到坐进车厢,暖风才把身上的寒意一点点驱散。 6点52分,D6722准时发车,向180公里外的北京驶去。车厢里坐满了戴口罩、帽子、背黑色双肩包的通勤者,他们和李橙子一样,坐高铁去上班。列车从天 黑开到天亮,抵达北京北站。好在 ...
为什么7-11招牌的n要小写?
36氪· 2025-12-15 13:42
Core Viewpoint - The article explores the design evolution of the 7-Eleven logo, particularly focusing on the significance of the lowercase "n" in its branding strategy, which aims to convey a friendly and approachable image to consumers [9][20][29]. Design Evolution - The original 7-Eleven logo featured all uppercase letters, but in the 1960s, a design change was made to replace the uppercase "N" with a lowercase "n" to create a more elegant and friendly appearance [9][14]. - The brand's name was initially "Tote'm Stores," reflecting the idea that customers could "tote" their purchases home, and it was later changed to "7-Eleven" to highlight extended operating hours [13][18]. Branding Strategy - The lowercase "n" is designed to evoke a sense of warmth and approachability, contrasting with the authority often associated with uppercase letters [20][22]. - Research indicates that lowercase letters can lead consumers to perceive brands as more friendly and relatable, while uppercase letters are often associated with luxury and power [22][25]. Visual Impact - The logo's design combines sharp and rounded elements, with the lowercase "n" enhancing readability and contributing to a more inviting brand image [27][28]. - The unique design of the logo has sparked ongoing discussions and memes online, effectively serving as a form of free advertising for 7-Eleven [29][32].
梁军履新一年,昉擎科技半年融三轮超5亿人民币
36氪· 2025-12-15 13:42
以下文章来源于暗涌Waves ,作者暗涌 暗涌Waves . 钱的流向,人的沉浮。36氪旗下投资报道账号。 豪华股东阵容迅速集结。 文 | 陈之琰 来源| 暗涌Waves(ID:waves36kr) 封面来源 | IC Photo "暗涌Waves"独家获悉, AI芯片 及系统架构研发商"昉擎科技"Pre-A轮融资于近日完成交割,产业投资人包括某互联网大厂、芯 联资本以及恒生电子旗下产业基金翌马资本,财务投资人包括广发信德、某头部VC机构等 ,老股东临港科创投、三七互娱也同 时进行超额加注。Pre-A轮具体融资金额与估值未透露。 这已经是近半年内昉擎科技完成的第三轮融资。历史投资人包括:小米战投、蔚来资本、明势创投、临港科创投、华业天成、高 捷资本、三七互娱、新智认知、达武创投等产业及财务机构。 据"暗涌Waves"了解,近期融资金额已超5亿元人民币。 筹集的资 金将用于核心技术研发、产品化,以及生态及市场拓展。 昉擎科技成立于2022年底,注册地位于上海自贸区临港片区。 2024年8月,前寒武纪CTO、前华为海思麒麟SoC首席架构师梁军 加入昉擎科技,出任CEO。 进而,昉擎科技提出了一种新技术方向:"上下 ...
安徽县城「三件套」,快把江浙沪打工人馋疯了
36氪· 2025-12-15 13:42
以下文章来源于九行Travel ,作者牧羊 九行Travel . 新周刊旗下文旅生活媒体,与你『行遍九州,探索世界』。 江浙沪打工人的周末新去处。 文 | 牧羊 编辑 | 曾宝气 来源| 九行Travel(ID:jiuxing_neweekly) 封面来源 | 视觉中国 习惯周末出门好好款待自己的江浙沪打工人,往往把 徒步、攀岩、 city walk 作为周末首选。但在过去的这两周里,大家不约而同地将周末游的导航目 的地切换成了 " 广德市 "。 安徽宣城市广德市地处长三角的几何中心,是安徽唯一同时毗邻苏浙两省的县级市。以它为圆心,长三角地区的许多城市都在 2 小时交通圈内。 最近的广德,只能用 "人山人海"来形容。(图 / 网络截图) 从上海南站出发,高铁 1.5 小时直达广德南站 ; 从南京自驾,两小时左右就能闻到炖锅香 ; 更别提走在路上随处可见的浙 E 车牌,毕竟从湖州开车到 广德,只要 1 小时。 不远不近,刚好 适配周末短途游, 厌倦了精致 bistro 和预制菜 的打工人 ,开始集体奔赴这个 烟火气十足 的皖南小城。 江浙沪集体狂欢, 广德到底有谁在啊? 为自己做周末计划的沪苏浙 皖人,最近估计 ...
HarmonyOS创新赛:用新场景与新体验催生新增长
36氪· 2025-12-15 13:42
在HarmonyOS创新赛我们观察到,开发者基于鸿蒙做创造、做创新将是一个更好的选择。 开发者大赛百万大奖花落谁家? 一场关于未来的技术竞技,可能孕育着哪些产业结构性变革的方向? 数百项创新成果集中涌现,我们看到了中国开发者对新应用范式与新增长路径的哪些探索? 在今年的HarmonyOS创新赛,我们观察到,开发者基于鸿蒙做创造、做创新将是一个更好的选择。 本文深入苍翼:混沌效应、宝宝巴士、咪咕视频、彩云天气这四个极具代表性的获奖样本,从理性商业和技术变革的角度,揭示开发者如何通过接入鸿蒙新 特性、加入鸿蒙新赛道实现新增长,在互联网流量困局中找到新出路。 场景创新: 智能座舱定义的"第四空间" 在他的技术创新构想中,游戏不再局限于格子间里或掌上的屏幕。车内是一个极其适合沉浸式娱乐的环境,拥有环绕立体声、按摩座椅、氛围灯等,可以带 来极致的游戏体验和前所未有的机会。"当已经可以跨端自由流转的的时候,我的用户是不是就可以一次购买,全端使用?" 姜磊对车机场景的未来畅想,是将封闭的车内娱乐延伸为开放的户外沉浸式互动,如利用车大灯在户外投影地图,利用雷达捕捉玩家的肢体动作,例如,在 露营场景下,全家人可以围绕汽车进行体 ...
1万多一件的鄂尔多斯,开始抢Max Mara的生意
36氪· 2025-12-15 11:12
Core Viewpoint - The article discusses the rising popularity of cashmere clothing among urban women, particularly those aged 30 and above, highlighting a shift in consumer preferences towards high-quality, long-lasting materials during economic downturns [7][14]. Market Trends - The cashmere apparel market in China is projected to grow at a compound annual growth rate (CAGR) of 8% from 2024 to 2030, reaching an estimated revenue of $885.9 million by 2030 [7]. - ERDOS, a leading cashmere brand, has successfully rebranded itself from a "mom brand" to a more youthful and fashionable image, reflecting changing consumer preferences [8]. Brand Performance - ERDOS reported a revenue of 3.756 billion yuan in 2023, a year-on-year increase of 12.73%, with a projected revenue of over 4 billion yuan in 2024, marking a growth of 6.99% [13]. - The gross profit margin for ERDOS reached 58.54%, indicating strong financial health compared to competitors like DEZZO Fashion Group and Taiping Bird Group, which saw declines in revenue [13]. Consumer Demographics - The target demographic for ERDOS has shifted, with 35-50-year-olds accounting for 40-50% of sales, while younger consumers, including those born in the 1990s, are increasingly purchasing cashmere items [14][17]. - The article notes that women aged 30-55, referred to as "middle women," are becoming key consumers, often managing household spending and showing a preference for quality over quantity [17]. Competitive Landscape - ERDOS is positioned to compete with international luxury brands like Max Mara, which has historically dominated the cashmere market. The shift in consumer spending towards local brands is benefiting ERDOS [20][23]. - ERDOS's pricing strategy is competitive, with cashmere coats priced between 12,000 and 19,000 yuan, significantly lower than Max Mara's offerings, which can exceed 30,000 yuan [25]. Supply Chain Advantages - ERDOS benefits from a vertically integrated supply chain, controlling everything from cashmere goat farming to retail, which allows for cost reductions and quality control [27]. - China produces 60-70% of the world's cashmere, providing a significant advantage in sourcing high-quality materials at lower costs compared to international brands that rely on imports [25][27]. Brand Positioning Challenges - Despite its successes, ERDOS faces challenges in transitioning from a mass-market brand to a high-end fashion label, as consumer perceptions of its pricing and brand identity remain mixed [30]. - The brand's strategy of offering multiple lines, including high-end and youth-focused collections, may lead to design overlaps and complicate brand differentiation [30]. Future Outlook - For ERDOS to solidify its position in the luxury market, it must enhance its brand narrative and consumer engagement, moving beyond price competitiveness to establish a strong cultural identity [36][37].