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对于2026年的苹果,我们该期待什么?
36氪· 2026-02-11 00:13
Core Viewpoint - Apple's Q1 FY2026 revenue reached a record high of $143.76 billion, representing a 16% year-over-year increase, driven primarily by strong iPhone sales and a recovery in the Chinese market [5][10][12]. Group 1: Financial Performance - Apple's gross margin for the last quarter was 48.2%, with a net profit of $42.097 billion, also reflecting a 16% year-over-year growth [6]. - iPhone revenue surged by 23% year-over-year to $85.27 billion, exceeding both market and internal expectations, with an estimated average selling price of $1,011 [10][9]. - The Greater China region saw a significant recovery, with revenue increasing by 38% year-over-year to $25.526 billion [12]. Group 2: Market Dynamics - The increase in memory prices is a concern, with DRAM contract prices expected to rise by 55%-60% and NAND flash prices by 33%-38% in Q1 2026 [16]. - The cost of memory in the bill of materials (BOM) for smartphones has increased from 10%-15% to 20%-30%, with mid-range devices seeing costs rise to 34% [17]. - The impact of rising memory prices is expected to affect Apple's gross margins more significantly in the upcoming quarters, with negotiations for memory prices shifting from biannual to quarterly [21]. Group 3: AI Strategy - Apple has been perceived as lagging in AI compared to competitors, focusing on privacy and device-side processing rather than cloud-based solutions [26][27]. - A partnership with Google has been established to enhance Apple's AI capabilities, particularly for the next-generation Siri, which will utilize Google's Gemini model for training [28]. - The new version of Siri, supported by Gemini, is expected to launch in late February 2024, with a more significant upgrade planned for June 2024 [29]. Group 4: Product Development and Future Outlook - Apple plans to launch over 20 new products in 2026, including the long-anticipated foldable iPhone and a more affordable MacBook aimed at expanding its user base [32][33]. - The upcoming iPhone Fold is expected to feature a wide foldable design and a battery capacity of 5,500mAh, marking a significant advancement in Apple's product lineup [32]. - Apple's acquisition of the Israeli AI startup Q.ai for nearly $2 billion aims to enhance the interaction experience of devices like AirPods and Vision Pro [34].
8点1氪:米哈游宣布解雇常年法律顾问;绝味鸭脖旗下十余家企业已注销;周大福拟年后调价
36氪· 2026-02-11 00:13
米哈游法务部发布声明,表示将拉黑公司常年法务顾问上海市汇业律师事务所,永不合作。 整理 |赵华丽 何雨婷 点击上方【36氪随声听】,一键收听大公司热门新闻。听完音频记得添加进入 【我的小程序】 中哟! 米哈游永久拉黑常年法律顾问:律所帮对方收集证据 2月10日,米哈游法务部发布声明,表示将拉黑公司常年法务顾问上海市汇业律师事务所,永不合作。 该律所在为米哈游服务期间,明知代理远景公司诉讼案件(远景能源有限公司诉米哈游网络侵权责任纠纷案件)涉及利益冲突 的情况下,指派实习律师吴某继续帮助远景公司收集、固定诉讼证据,并提供给远景公司,涉嫌违反《律师法》的相关规定。 瑞幸回应杯套出现错别字:将反馈给相关业务部门 苹果一季度在华销售额暴增38%,分析称"爱马仕橙"成最大"功臣" 日本2025年底国家债务达1342万亿日元,创历史新高 索尼将停止蓝光录像机出货 摩尔线程开源TileLang-MUSA项目 上海市汇业律师事务所管委会委员、高级合伙人周开畅律师已被上海市徐汇区司法局作出行政处罚。此外,远景能源有限公司 已向江阴市人民法院申请撤回前述其与米哈游之间网络侵权责任纠纷案件的起诉,江阴市人民法院已裁定准许其撤诉。( ...
九年后,ofo和摩拜单车仍在欧洲漂流
36氪· 2026-02-10 13:30
以下文章来源于刺猬公社 ,作者刺猬公社编辑部 国产初代共享单车,已成欧洲街头遗产。 文 | 毛巾 编辑 | 陈梅希 来源| 刺猬公社(ID:ciweigongshe) 封面来源 | unsplash 2026年1月底的北京,坐在朝阳大悦城9楼已停业的Seesaw Coffee,望着窗内窗外的一片荒芜,我忽然想起当年从我大学校园里走出的小黄车——在咖啡店 的遗址上莫名怀念一辆单车的原因有很多,绝不只是因为创始人都变成了老赖这么简单。 从地面上9楼的路很长,像2017年到2026年那么长。2017年,ofo高调出海,进入欧洲市场,摩拜几乎在同一时间跟进,二者共同上演了一场大西洋东岸的抢 滩登陆:数万辆单车快速落地英德法意,共享经济赛道一时风光无两。 九年过去,尘埃落定,泡沫消失,世界主义和国际贸易,都不再保有曾经的轮廓。人们更多陷入追忆和怀旧,而就在这时,我们又在欧洲街头看到了那辆熟 悉的单车。 刺猬公社 . 互联网内容行业观察与研究 o fo 在 慕 尼 黑 。 图 源 小 红 书 @ 留 德 一 只 沐 黄色是时代的眼泪,喊着退押金,是对旧日情仇还有牵挂。伦敦、柏林、巴黎、阿姆斯特丹……小红书上,网友们在这些 ...
大模型产业化最好的时代,中国AI「杀死」了参数崇拜
36氪· 2026-02-10 13:30
Core Viewpoint - The "Chinese solution" is more likely to lead in the AI industrialization era than ever before, driven by a long-term perspective [2][5]. Group 1: Market Dynamics and Model Evolution - 2025 is seen as the year of "demystifying" large models, as the focus shifts from mere parameter competition to practical industrial challenges [3]. - Major companies like OpenAI and Google are pivoting towards high-cost performance inference models for the enterprise market, indicating a shift in the competitive landscape [3]. - The model iteration cycle has drastically shortened from years to months or even weeks, creating an opportunity for China to "overtake" in AI [4]. Group 2: Practical Applications and Industry Integration - Large models are becoming "invisible" in product forms, reflecting the pragmatic approach of Chinese companies in industrial iterations [7]. - In the automotive sector, large models are driving intelligent driving evolution, acting as a "super base" behind the scenes [8]. - Chinese automakers, supported by companies like Alibaba Cloud, are achieving rapid industrialization of large models, exemplified by XPeng Motors' AI computing cluster [10]. Group 3: Efficiency and Cost-Effectiveness - The focus on efficiency and cost-effectiveness is reshaping the competitive landscape, with companies prioritizing practical applications over technical showmanship [16][18]. - The evolution of large model efficiency is crucial for future productivity, with Chinese AI emphasizing practical outcomes over theoretical benchmarks [21][23]. - The ability to process large volumes of data quickly is becoming a key differentiator in industries like finance and human resources [20]. Group 4: Open Source and Ecosystem Development - The open-source strategy adopted by Alibaba Cloud is a significant competitive advantage, fostering a collaborative ecosystem that enhances model evolution [26][28]. - The "Qwen Architecture" is emerging as a de facto standard in the global AI industry, with Chinese models influencing international development [28][29]. - The collaborative nature of the ecosystem allows for rapid innovation and adaptation, positioning Chinese AI as a leader in global industrialization [29].
一条不存在的AI耳机广告,为什么惊动OpenAI总裁?
36氪· 2026-02-10 13:30
以下文章来源于爱范儿 ,作者发现明日产品的 爱范儿 . 关注明日产品的数字潮牌 广告是假的,硬件是真的。 来源| 爱范儿(ID:ifanr) 封面来源 | unsplash 每年的美国「春晚」超级碗广告时间,都是科技公司的兵家必争之地,即使只能露面个30秒,也足以成为全球网友的谈资,不用担心没热度。 但对于当下的当红炸子鸡OpenAI来说,不管做不做广告,热度也会自己找上门:前脚刚被对家Claude用广告嘲讽,后脚又传出消息,称OpenAI其实做了 一条广告,最后却紧急撤档。 一条早有预谋的假广告 Reddit上一位自称是OpenAI员工的用户发帖,称自己参与的广告没能播出,还直接「泄露」了相关视频。 视频中出现了OpenAI的首个硬件产品——一个闪亮的扁状球体装置,以及一个佩戴着开放式耳机的男子。 这条「广告」一出,立刻在各大社交媒体引发了大量转发,很快也引发了OpenAI警觉。 OpenAI总裁GregBrockman转发了相关的推文,直接评论「假新闻」;公司的发言人也表示「这完全是假的」。 不过也有一些网友并不买账,认为这个视频质感实在太好,不像AI生成。 官方下场辟谣后,这个Reddit帖子也被火速删 ...
马斯克团队来华密访光伏企业,重点看的是什么?
36氪· 2026-02-10 13:30
腾讯科技 . 腾讯新闻旗下腾讯科技官方账号,在这里读懂科技! 以下文章来源于腾讯科技 ,作者值得关注的 "马斯克概念股"指向光伏。 文 | 李海伦 编辑 | 徐青阳 来源| 腾讯科技(ID:qqtech) 封面来源 | AI生成 2月4日,有关埃隆·马斯克团队近期到访中国多家光伏企业的传闻,引发市场与投资者的高度关注。 消息传出后,中国光伏板块立即出现明显反应。多家A股与港股光伏相关企业股价短期内获得两位数涨幅,引发市场对潜在合作机会的猜测。 其中,晶科能源股价在消息传出的两个交易日内暴涨36%,2月5日回落6.07%;协鑫集成股价三个交易日累计上涨26%;TCL中环三个交易日累计上涨 16%;晶盛机电在两个交易日内暴涨33%,2月5日回落9.85%。 据《证券时报》报道,2月4日,晶科能源、协鑫集成回应,确认接待了马斯克旗下公司的来访团队,但均未披露具体商业计划或合作协议。企业普遍强 调,这些交流仍停留在技术与行业层面的初步沟通阶段,未与相关团队开展任何合作。 这一动作迅速引发市场热议。有分析人士指出,这不仅是一次普通的企业考察,更反映出全球科技巨头在新能源布局上的前瞻性战略。随着人工智能算力 需求快速增长 ...
18位消费创始人和投资人这样观测潮水的方向丨2026前瞻
36氪· 2026-02-10 09:40
Core Viewpoint - The consumption sector is expected to rebound in 2025 after a period of stagnation, with significant activity in the consumer IP, offline retail, and AI integration sectors [5][9]. Group 1: Consumer IP - The consumer IP sector is highlighted as a focal point, with companies like Pop Mart achieving a market value of 400 billion, igniting interest in the industry [5][11]. - The shift towards self-owned IP is emphasized, with companies like Miniso planning to split its TOP TOY brand for independent listing, indicating a trend towards brand ownership and innovation [5][11]. - The market is moving towards original design as a core driver, with a paradigm shift from reliance on licensing and channels to creating unique IP that resonates emotionally with consumers [13][14]. Group 2: Offline Retail - The offline retail landscape is undergoing significant transformation, with traditional supermarkets like Yonghui implementing "fat reform" to adapt to changing consumer needs [6][18]. - The competition is evolving from product-centric to full-chain operational capabilities, with a focus on building trust and efficiency in supply chains [21][22]. - Community-based retail models are emerging as key players, with companies like Mingming Hen Mang achieving a market value nearing 100 billion, indicating a shift towards localized and efficient retail solutions [6][19]. Group 3: Consumption + AI - 2025 is identified as the "year of AI in consumption," with a convergence of technology maturity, user acceptance, and commercial imagination pointing towards a potential explosion in AI-driven consumer products [28][29]. - The focus is on creating emotionally engaging experiences through AI, with various product forms expected to emerge, including AI companions and immersive gaming experiences [28][30]. - The integration of AI into consumer products is anticipated to redefine user interactions, emphasizing the importance of understanding specific scenarios to enhance the value of technology [28][31]. Group 4: Consumer Brands - The competition among consumer brands is shifting towards depth in consumer engagement rather than breadth, with a focus on hard innovation and visible quality improvements [33]. - Brands are expected to adapt to channel-specific demands, moving away from a one-size-fits-all approach to tailored offerings that resonate with distinct consumer segments [34]. - The trend of Chinese dining brands expanding overseas is gaining momentum, with an emphasis on local integration and community responsibility as critical factors for success in foreign markets [35].
亏损超百亿,一代彩电大王暴雷
36氪· 2026-02-10 09:40
以下文章来源于螺旋实验室 ,作者螺旋君 螺旋实验室 . 公众情绪瞭望者 当时代的巨浪席卷而来,那些曾叱咤风云的行业巨头,是否真的无处可逃,企业想要"活下来",又要付出怎样的代价? 文 | 无情 编辑 | 坚果 来源| 螺旋实验室(ID:spiral_lab) 封面来源 | Pexels 老牌家电巨头康佳,如今正一只脚踏入了ICU,这家曾连续多年占据中国彩电销量冠军的企业,已走到了资不抵债的边缘。 近日,深康佳A发布2025年业绩预告,预计2025年营收为90亿至105亿元,同比下降5.53%至19%;预计归母净利润亏损125.81亿至155.7亿元,较上年同期 32.96亿元的亏损,同比翻了3.8倍至4.7倍。 对此,康佳曾在财报中提到公司业绩下滑的原因,主要是彩电行业竞争激烈所致,叠加供应链波动加剧、费用压降空间有限等因素,康佳坦承,短期内很难 扭转彩电业务的颓势。 这份业绩预告在资本市场引发强烈反响,在下一个交易日,深康佳A股价出现连续"一字"跌停,截至撰稿日,其股价较业绩预告出炉前,跌去超27%。 更为严峻的是,康佳同时发布了公司股票交易可能被*ST的提示性公告,根据公告,公司预计2025年度期末归属于 ...
北京黑羽绒服选美大赛爆火,全网都在找亚军要链接
36氪· 2026-02-10 09:40
以下文章来源于新周刊 ,作者叶橙子 新周刊 . 中国最新锐的生活方式周刊。 让黑色羽绒服下那些不同的人被看见, 或许就是这次比赛最大的意义。 文 | 橙子 编辑 | 詹腾宇 来源| 新周刊(ID:new-weekly) 封面来 源 | 受访者供图 1月31号,一场由网友自发组织的北京市第一届黑羽绒服选美大赛,在海淀区大钟寺站附近的跳海酒馆举行。 这场比赛,起源于最近讨论度颇高的一则都市传说——北京市市服是黑羽绒服。 刷到这些讨论后,对此深有体会的北漂博主@没班味的樊小书萌发了办一个"黑羽绒服选美大赛"的想法,她迅速发帖征集,只一下午时间,参赛群人数便迅 速攀升到三位数,群消息不断刷屏。 这场比赛最后选在一家酒馆的门外空地举行,地上铺了红毯供选手走秀、展示自己心爱的黑羽绒。每人有三分钟发言时间,但因为现场报名选手远超预期, 比赛进行了三小时才结束。 有选手为了展示羽绒服的机动性,就地表演劈叉。有选手为了展示自己169元、却有9个兜的羽绒服的实用程度,往口袋里塞水瓶、塞围巾。 网友发现,北京地铁上黑羽绒服含量极高,扶梯上一眼望去全是黑色,穿着黑羽绒服挤进地铁车厢,就像是一滴水融入大海那般自然。 北京网友则表示的确 ...
屈田:从孙子兵法,到出海心法|2025尾声
36氪· 2026-02-10 00:12
以下文章来源于暗涌Waves ,作者屈田 暗涌Waves . 钱的流向,人的沉浮。36氪旗下投资报道账号。 从来都不是一场短跑。 文 | ATM Capital 屈田 来源| 暗涌Waves(ID:waves36kr) 封面来源 | IC Photo 作为中国第一代互联网产品经理,屈田2007年开始投资移动互联网,也是美团、UC Web等项目的早期投资人。2017年开始肉身出海,扎根印尼雅加 达,在几乎无人看清方向的时刻,押注东南亚与中国企业的全球化。 很多人把出海理解为一道选择题:留在中国,还是去更远的地方。但对屈田来说,那更像一场漫长的对时:与趋势对时,与耐心对时,也与自我对时。不 是比谁更快,而是比谁的表针与时代咬合得更准。 那时,极兔还只是一个模糊的物流构想,印尼街头的电商包裹远未像今天这样密集。他亲历了这家公司从东南亚、到中国、再到全球的三次生死突围。 外界后来喜欢用"前瞻"解释这一切。但在他自己的表达里,更真实的词是"忍":在浪真正到来之前,必须先学会独自站在岸边、承受漫长的曝光。 九年间,屈田见过太多企业把出海只是当成"多开一家分公司",也见过太多人在受挫后折返。他对这些失败的总结是,缺乏深度本 ...