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「史上最难填报季」终于过去,填完不后悔的专业真的存在吗?
后浪研究所· 2025-07-16 09:01
Core Viewpoint - The article discusses the complexities and challenges faced by students in filling out college entrance examination (Gaokao) applications, highlighting the increasing number of choices and the associated anxiety that comes with it [1][2][3]. Historical Context - The Gaokao system has evolved significantly since its establishment in 1952, with various changes in the application process over the decades [4][5]. - Initially, students filled out their applications before taking the exam, relying on estimated scores, which often led to mismatches between scores and admissions [4]. - The introduction of post-exam application filling aimed to alleviate some of the pressure but did not completely resolve issues like "high scores but low admissions" [5][6]. Current Application Process - The current system includes "parallel application" methods, allowing students to apply to multiple institutions simultaneously, which reduces the risk of being denied admission despite high scores [10][11]. - The number of application choices has increased dramatically, with some provinces allowing up to 112 choices compared to only 36 in the past [14][11]. Information Gathering and Decision-Making - Students often prioritize understanding their own ranking and the admission rules over detailed knowledge of specific institutions [17][20]. - A significant portion of students report feeling confused and lacking career planning, which contributes to their anxiety during the application process [22][24]. Market for Application Services - The market for paid application services has grown significantly, expanding from 130 million yuan in 2016 to an estimated 950 million yuan by 2026 [27]. - The proliferation of companies in this space, many of which are newly established, has led to concerns about misinformation and market saturation [27]. Trends in University and Major Selection - Students increasingly value the social recognition of universities over geographical location or specific majors, with a focus on comprehensive rankings and professional strength [30][31]. - The job market's demands are influencing students' choices, with a notable preference for majors in engineering and technology fields, while traditional liberal arts majors are declining in popularity [39][40]. Changes in University Programs - There has been a significant increase in the number of programs being discontinued, with 1,670 programs cut in 2023 alone, reflecting the need for universities to adapt to changing job market demands [36][37]. - Despite the changes, popular majors like computer science remain consistently in demand, indicating a stable interest in certain fields [38][39]. Conclusion - The article emphasizes the ongoing challenges and evolving landscape of college admissions in China, highlighting the importance of informed decision-making and the impact of external factors on students' choices [46][47].
这个夏天,我不想做「腋下管理」了
后浪研究所· 2025-07-10 07:08
Core Viewpoint - The article discusses the growing trend among women to embrace their body hair, particularly underarm hair, challenging societal norms and the concept of "shame" associated with it [2][10][20]. Group 1: Societal Perception and Personal Experience - More women are questioning the necessity of shaving underarm hair, with 78% of respondents in a survey indicating they prefer not to shave due to potential discomfort and health risks [2][3]. - Personal stories illustrate the journey of women like Yami and Tongwen, who confront societal expectations and embrace their natural bodies, rejecting the notion of "underarm hair shame" [2][8][20]. - The article highlights the impact of external perceptions on women's choices, with many feeling pressured to conform to beauty standards [4][10][23]. Group 2: Historical Context and Cultural Influence - The concept of "underarm hair shame" is traced back to marketing campaigns in the early 20th century, particularly by companies like Gillette, which promoted hair removal as a standard of beauty [10][11][14]. - The article notes that this cultural phenomenon is not inherent to Eastern women, as historical context shows that body hair was not a concern in earlier times [13][14]. - The influence of Western beauty standards has led to a widespread acceptance of hair removal practices among women in various cultures [14][16]. Group 3: Health and Biological Considerations - The article discusses the biological functions of underarm hair, including protection and moisture regulation, suggesting that removing it can lead to health issues such as increased odor and skin irritation [15][16]. - It emphasizes that the removal of underarm hair can disrupt natural processes, leading to complications like folliculitis and increased hair growth [15][16]. Group 4: Empowerment and Rebellion - Women are increasingly asserting their right to choose whether or not to remove body hair, with many expressing a sense of empowerment in rejecting societal norms [18][20]. - The article features examples of women like Alshu, who undergo personal transformations and challenge gender norms, reflecting a broader movement towards self-acceptance and autonomy [21][23]. - The narrative illustrates a shift in mindset, where women prioritize their comfort and preferences over societal expectations, marking a significant cultural change [20][24].
那些确诊癌症的年轻人:我反而觉得轻松了
后浪研究所· 2025-07-08 08:14
Core Viewpoint - The article explores the paradoxical sense of relief and freedom experienced by young individuals diagnosed with cancer, highlighting how facing mortality can lead to a reevaluation of life priorities and personal desires [12][41]. Group 1: Personal Experiences - A 19-year-old named Dahe was diagnosed with colon cancer, leading to a profound emotional journey where she felt a mix of despair and unexpected joy, as she realized she could finally live for herself [1][2][6]. - After her diagnosis, Dahe engaged in activities she had previously avoided, such as traveling alone and experimenting with her appearance, which she described as a breakthrough from her previous constraints [4][5][6]. - Another individual, Xiaoyu, diagnosed with Hodgkin's lymphoma, experienced a similar awakening, feeling liberated to pursue personal interests and adventures during her treatment [13][16]. Group 2: The Concept of "Broken Problems" - The article introduces the term "broken problems," referring to the trivial issues that once seemed overwhelming but lose significance in the face of serious illness [20][29]. - Both Dahe and Xiaoyu identified external pressures, such as parental expectations and societal judgments, as significant sources of internal conflict that contributed to their health issues [25][21]. - The diagnosis of cancer served as a catalyst for both women to confront and dismiss these "broken problems," allowing them to focus on their own needs and desires [29][41]. Group 3: Transformation and Self-Discovery - The experience of illness prompted a shift in perspective, where individuals began to prioritize their own happiness and well-being over societal expectations [38][40]. - Xiaoyu noted that the time spent during treatment allowed her to appreciate simple joys and cultivate a sense of self-awareness that was previously absent in her busy life [38][40]. - The article emphasizes that this newfound clarity and focus on self-care can lead to a more fulfilling life, even after recovery [41][38].
苟过新手期,职场新人开始「外包」mentor了
后浪研究所· 2025-06-30 08:55
Core Viewpoint - The article discusses the challenges faced by fresh graduates entering the workforce and highlights the role of AI tools, specifically "扣子空间," in easing their transition and enhancing productivity [1][47]. Group 1: Fresh Graduates' Challenges - Fresh graduates experience significant anxiety as they transition from academic life to the workforce, often feeling unprepared and isolated in their new roles [3][4]. - Many graduates report feeling overwhelmed by the expectations and realities of their jobs, leading to a sense of disconnection from their more experienced colleagues [4][6]. - The article illustrates the struggles of a graduate named 松鑫, who faces difficulties in communication and project management due to a lack of guidance and support [4][17]. Group 2: Role of AI Tools - "扣子空间" is introduced as a versatile AI tool that assists users in generating reports, presentations, and even podcasts, significantly reducing the workload for fresh graduates [6][9]. - The AI tool can create comprehensive PPTs that include market analysis, competitive landscape, and future outlooks, which are essential for new employees [18][43]. - Users can leverage "扣子空间" for various tasks, including writing weekly reports and generating creative content, thus enhancing their efficiency and confidence in the workplace [20][24][33]. Group 3: Impact on Career Development - The presence of AI tools like "扣子空间" serves as a supportive resource for new employees, helping them navigate the complexities of their roles and fostering a smoother transition into professional life [47][48]. - The article emphasizes that AI can act as a mentor, providing guidance and feedback that fresh graduates crave as they embark on their careers [47][48]. - Ultimately, AI tools are positioned as essential companions for new professionals, aiding them in overcoming initial hurdles and accelerating their career growth [47][48].
闲鱼,当今互联网的「神奇」非标品
后浪研究所· 2025-06-23 08:31
Core Viewpoint - The article emphasizes the untapped potential of the platform Xianyu, suggesting that human development on it has only reached 1% of its possibilities, with a focus on creative and unexpected uses of the platform [6][25]. Group 1: User Engagement and Unique Transactions - Users are engaging in creative transactions, such as renting cameras and finding unique items, which highlights the platform's diverse offerings [8][9]. - The platform has seen a significant increase in electronic device rental transactions, with a 217% year-on-year growth in 2023, and imaging equipment rentals making up 43% of that [8]. - Emotional connections are formed through transactions, with users sharing personal stories and experiences related to their purchases, creating a unique community atmosphere [9][13]. Group 2: Community and Cultural Development - Xianyu has fostered a unique culture and language among its users, creating a distinct community that differentiates it from other platforms [13][14]. - The platform's C2C model encourages social interactions, with an average of 45 messages exchanged per transaction, enhancing trust and relationships between users [14][16]. - Users are not just buyers or sellers but also community builders, creating interest-based circles that enhance the platform's social fabric [15][19]. Group 3: Business Growth and Market Position - Xianyu's user base has surpassed 600 million, with daily GMV exceeding 1 billion yuan, indicating strong market presence and growth [20][22]. - The platform is redefining the concept of "idle" goods, with significant growth in categories like brand clearance and non-standard services, showing adaptability to market demands [22][23]. - Xianyu is evolving into a platform for side hustles, allowing users to monetize skills and services, thus broadening its business model beyond just idle goods trading [23][24]. Group 4: Future Potential and Innovation - The article suggests that Xianyu's potential is still largely unexplored, with 99% of possibilities remaining, which is a key aspect of its appeal [25][26]. - The platform's unique ecosystem allows for unexpected and creative interactions, positioning it as a revolutionary model in the internet landscape [24][26].
上班前先发个疯,都市白领现在流行「早八蹦迪」
后浪研究所· 2025-06-23 08:31
Core Viewpoint - The emergence of "Coffee Raves" represents a cultural shift in nightlife, where the focus is on caffeine and music rather than alcohol, appealing to the health-conscious Z generation [1][2][12]. Group 1: Definition and Characteristics of Coffee Raves - Coffee Raves are defined as events held in coffee shops or similar venues, emphasizing non-alcoholic beverages and electronic music, creating a "sober socializing" experience [9][11][28]. - The four essential conditions for Coffee Raves include: venue selection (coffee shops, bakeries, parks), timing (during regular coffee shop hours), beverage options (various non-alcoholic drinks), and music style (primarily electronic genres like House and Chillout) [9][10][11]. Group 2: Cultural Context and Evolution - The trend began in cities known for their nightlife, such as Amsterdam, London, and New York, and has since spread globally, including cities like Dubai and Mumbai [12][13]. - The concept of "sober socializing" is gaining traction, with 63% of Gen Z preferring social activities without alcohol, highlighting a shift in social norms [28]. Group 3: Economic Implications - Coffee Raves are more cost-effective compared to traditional nightlife, with entry fees typically equivalent to the price of a coffee (20-50 yuan), contrasting sharply with the high costs associated with clubs [31]. - The rise of Coffee Raves is linked to the decline of traditional nightclubs, with over 7,000 bars closing in the UK over the past decade, indicating a significant shift in consumer preferences [36][38]. Group 4: Social Dynamics and Community Engagement - Coffee Raves foster a more genuine form of social interaction, moving away from the reliance on alcohol as a social lubricant, thus promoting healthier relationships [27][28]. - The trend appeals not only to younger audiences but also to those over 30, who appreciate the opportunity to socialize without the pressures of late-night partying [25]. Group 5: Future Outlook - The ongoing discussions and interest in Coffee Raves suggest a potential transformation in nightlife culture, where traditional clubs may adapt to incorporate elements of this new trend [45]. - The phenomenon reflects a broader desire among the Z generation for experiences that allow for both enjoyment and mindfulness, indicating a shift towards more conscious forms of entertainment [45].
中产家长,悄悄卷起了小众赛道
后浪研究所· 2025-06-23 06:03
Core Viewpoint - The article discusses the increasing emphasis on STEM education among middle-class parents in China, highlighting the shift from traditional learning methods to hands-on, experiential learning that fosters scientific thinking and problem-solving skills in children [2][4][6]. Group 1: Changes in Parental Attitudes - Middle-class parents are moving beyond traditional education methods, focusing on experiential learning and scientific literacy for their children [4][6]. - Parents are increasingly engaging their children in outdoor and hands-on activities to cultivate a deeper understanding of science and nature [2][4]. Group 2: Rise of STEM Education - The STEM education model, which integrates Science, Technology, Engineering, and Mathematics, is gaining traction among families, emphasizing cross-disciplinary learning and real-world problem-solving [6][8]. - A survey indicated that 93% of respondents believe STEM education is essential for developing children's innovative thinking and problem-solving abilities [6]. Group 3: Investment in STEM Programs - Some parents are investing significantly in STEM courses, with examples of spending up to 20,000 yuan for a year-long program that includes practical workshops and hands-on projects [10]. - The focus of these programs is on developing scientific thinking and engineering skills through practical experiences, such as disassembling and assembling various devices [10][15]. Group 4: Accessibility of Science Education - Low-cost methods for science education are emerging, with parents utilizing everyday materials for scientific experiments, demonstrating that effective learning does not always require high expenditure [12][14]. - Online resources and community-driven science experiments are becoming popular among parents seeking to provide their children with scientific exposure [12][14]. Group 5: Future Trends in Education - The concept of "technology-specialized students" is gaining popularity, with a growing market for training in programming, robotics, and other tech-related fields, projected to capture 20% of the education market in the next three years [18]. - Educational policies are increasingly supporting the admission of technology-specialized students into prestigious schools, encouraging parents to plan long-term educational strategies for their children [18].
比降价更拿捏年轻人的,是星巴克的「隐性价值感」
后浪研究所· 2025-06-18 13:08
Core Viewpoint - Starbucks has successfully created an emotional connection with young consumers, making it a preferred destination despite its higher prices, especially with recent price reductions on popular beverages [1][3][28]. Group 1: Pricing Strategy - Starting June 17, Starbucks reduced prices on key beverage categories, with some drinks now costing as low as 23 yuan, averaging a 5 yuan decrease for large sizes [1][2]. - This pricing strategy, while not as impactful as promotional events like "Crazy Thursday," has still generated significant interest among young consumers [2][3]. Group 2: Emotional Value and Experience - Starbucks provides an "implicit value" that resonates with young people, transforming the act of purchasing a drink into a means of emotional rejuvenation during their busy days [3][4]. - The café serves as a "second space" where young individuals can escape their daily routines, offering a familiar and comforting environment that enhances their emotional well-being [12][21][28]. Group 3: Customization and Engagement - The introduction of customizable drinks has turned beverage selection into a playful experience, allowing consumers to create unique combinations and share them on social media [7][8]. - Recent innovations like the "True Flavor No Sugar" system have further expanded customization options, appealing to health-conscious consumers [8][10]. Group 4: Collaborative Marketing and Cultural Relevance - Collaborations with popular culture, such as the recent partnership with the animated film "Zootopia," have successfully attracted young consumers by tapping into their nostalgia and emotional connections [5][13][20]. - The integration of music and cultural references into marketing campaigns has deepened the emotional ties between Starbucks and its young audience, making the brand a part of their social identity [16][20]. Group 5: Community and Social Interaction - Starbucks has become a social hub where young people gather for various purposes, from casual meetups to work sessions, fostering a sense of community [21][25][30]. - The café's atmosphere encourages deep conversations and connections, serving as a "mental stabilizer" during uncertain times [27][30].
我的女儿,初二,不去上学了
后浪研究所· 2025-06-16 08:27
还有别的出路吗? 这在我们所处的整个环境中都可以说是一种完全逆向的选择,孩子怎么能不上学? 但她的孩子病了。从初一下学期开始,因学习压力的 陡增 和青春期的社交问题,那个曾经开朗的女孩变得慢慢不再说话,她的笑容和眼里的光都消失了。 她一靠近学校就哭,老师点名会不自觉地发抖,她会在自己的日记里写自杀倒计时。女儿小恩出现了中度强迫和中度抑郁。 就像视频中说的, 停学是她作为普通家长目前最无奈的选择。 从出现症状到停学,卡梅拉和女儿已经拉扯了近一年,而在此期间,她觉得自己的生活是完全失控的。她经常在出差途中接到老师的电话,说孩子状态不 好,让她接走,导致她一看到来电就紧张;她推掉工作给孩子更多的陪伴,但问题总是接连不断,解决不完,今天刚安抚好,给孩子送进学校,第二天就又 跪在她面前,说自己不想上学;她带孩子去医院做各种生理检查,粗大的针头扎进小腿,孩子疼得大叫,她也心疼得难以抑制。 不去上学,确实是一件挑战她价值观的事情,但她不能把孩子逼上天台。 视频截图 撰文| 巴芮 编辑| 薇薇子 封面图源| 《小别离》剧照 在女儿不去上学的第5个月,卡梅拉在社交平台(@不一样的卡梅拉Ariel)上传了一则名为"停学救女"的短 ...
当了两年全职爸爸后:我怎么成怨妇了
后浪研究所· 2025-06-14 02:26
Core Viewpoint - The article discusses the challenges faced by stay-at-home fathers, highlighting the emotional and physical toll of parenting, and the societal expectations that often lead to feelings of isolation and depression among men who take on this role [2][3][4]. Group 1: Personal Experiences of Stay-at-Home Fathers - The experience of being a full-time dad can lead to significant mental health issues, as illustrated by the case of Wang Min, who suffered from depression and anxiety after taking on the role [2][3][18]. - The transition from a professional life to full-time parenting can result in a loss of identity and social connections, leading to feelings of loneliness and frustration [15][19]. - The physical demands of parenting, such as carrying a growing child and managing daily tasks, can lead to health issues like tendonitis [8][11]. Group 2: Societal Perspectives on Parenting Roles - A growing number of men express a willingness to become stay-at-home dads, with 37.76% of surveyed men indicating interest in this role [3]. - The article highlights a significant information gap between men and women regarding parenting responsibilities, with many men unaware of the complexities involved in child-rearing [3][27]. - The concept of "motherhood penalty" is extended to fathers, suggesting that men also face challenges and societal pressures when they take on full-time parenting roles [3][27]. Group 3: Relationship Dynamics - The strain of parenting responsibilities can lead to conflicts between partners, as seen in Wang Min's relationship, which ultimately ended in divorce [3][18]. - Communication issues often arise, with partners failing to understand the challenges faced by the stay-at-home parent, leading to resentment and misunderstandings [16][18]. - The article suggests that a division of labor based on strengths can improve parenting experiences, with men providing physical support and women focusing on details [24].