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中产家长,悄悄卷起了小众赛道
后浪研究所· 2025-06-23 06:03
Core Viewpoint - The article discusses the increasing emphasis on STEM education among middle-class parents in China, highlighting the shift from traditional learning methods to hands-on, experiential learning that fosters scientific thinking and problem-solving skills in children [2][4][6]. Group 1: Changes in Parental Attitudes - Middle-class parents are moving beyond traditional education methods, focusing on experiential learning and scientific literacy for their children [4][6]. - Parents are increasingly engaging their children in outdoor and hands-on activities to cultivate a deeper understanding of science and nature [2][4]. Group 2: Rise of STEM Education - The STEM education model, which integrates Science, Technology, Engineering, and Mathematics, is gaining traction among families, emphasizing cross-disciplinary learning and real-world problem-solving [6][8]. - A survey indicated that 93% of respondents believe STEM education is essential for developing children's innovative thinking and problem-solving abilities [6]. Group 3: Investment in STEM Programs - Some parents are investing significantly in STEM courses, with examples of spending up to 20,000 yuan for a year-long program that includes practical workshops and hands-on projects [10]. - The focus of these programs is on developing scientific thinking and engineering skills through practical experiences, such as disassembling and assembling various devices [10][15]. Group 4: Accessibility of Science Education - Low-cost methods for science education are emerging, with parents utilizing everyday materials for scientific experiments, demonstrating that effective learning does not always require high expenditure [12][14]. - Online resources and community-driven science experiments are becoming popular among parents seeking to provide their children with scientific exposure [12][14]. Group 5: Future Trends in Education - The concept of "technology-specialized students" is gaining popularity, with a growing market for training in programming, robotics, and other tech-related fields, projected to capture 20% of the education market in the next three years [18]. - Educational policies are increasingly supporting the admission of technology-specialized students into prestigious schools, encouraging parents to plan long-term educational strategies for their children [18].
比降价更拿捏年轻人的,是星巴克的「隐性价值感」
后浪研究所· 2025-06-18 13:08
Core Viewpoint - Starbucks has successfully created an emotional connection with young consumers, making it a preferred destination despite its higher prices, especially with recent price reductions on popular beverages [1][3][28]. Group 1: Pricing Strategy - Starting June 17, Starbucks reduced prices on key beverage categories, with some drinks now costing as low as 23 yuan, averaging a 5 yuan decrease for large sizes [1][2]. - This pricing strategy, while not as impactful as promotional events like "Crazy Thursday," has still generated significant interest among young consumers [2][3]. Group 2: Emotional Value and Experience - Starbucks provides an "implicit value" that resonates with young people, transforming the act of purchasing a drink into a means of emotional rejuvenation during their busy days [3][4]. - The café serves as a "second space" where young individuals can escape their daily routines, offering a familiar and comforting environment that enhances their emotional well-being [12][21][28]. Group 3: Customization and Engagement - The introduction of customizable drinks has turned beverage selection into a playful experience, allowing consumers to create unique combinations and share them on social media [7][8]. - Recent innovations like the "True Flavor No Sugar" system have further expanded customization options, appealing to health-conscious consumers [8][10]. Group 4: Collaborative Marketing and Cultural Relevance - Collaborations with popular culture, such as the recent partnership with the animated film "Zootopia," have successfully attracted young consumers by tapping into their nostalgia and emotional connections [5][13][20]. - The integration of music and cultural references into marketing campaigns has deepened the emotional ties between Starbucks and its young audience, making the brand a part of their social identity [16][20]. Group 5: Community and Social Interaction - Starbucks has become a social hub where young people gather for various purposes, from casual meetups to work sessions, fostering a sense of community [21][25][30]. - The café's atmosphere encourages deep conversations and connections, serving as a "mental stabilizer" during uncertain times [27][30].
我的女儿,初二,不去上学了
后浪研究所· 2025-06-16 08:27
还有别的出路吗? 这在我们所处的整个环境中都可以说是一种完全逆向的选择,孩子怎么能不上学? 但她的孩子病了。从初一下学期开始,因学习压力的 陡增 和青春期的社交问题,那个曾经开朗的女孩变得慢慢不再说话,她的笑容和眼里的光都消失了。 她一靠近学校就哭,老师点名会不自觉地发抖,她会在自己的日记里写自杀倒计时。女儿小恩出现了中度强迫和中度抑郁。 就像视频中说的, 停学是她作为普通家长目前最无奈的选择。 从出现症状到停学,卡梅拉和女儿已经拉扯了近一年,而在此期间,她觉得自己的生活是完全失控的。她经常在出差途中接到老师的电话,说孩子状态不 好,让她接走,导致她一看到来电就紧张;她推掉工作给孩子更多的陪伴,但问题总是接连不断,解决不完,今天刚安抚好,给孩子送进学校,第二天就又 跪在她面前,说自己不想上学;她带孩子去医院做各种生理检查,粗大的针头扎进小腿,孩子疼得大叫,她也心疼得难以抑制。 不去上学,确实是一件挑战她价值观的事情,但她不能把孩子逼上天台。 视频截图 撰文| 巴芮 编辑| 薇薇子 封面图源| 《小别离》剧照 在女儿不去上学的第5个月,卡梅拉在社交平台(@不一样的卡梅拉Ariel)上传了一则名为"停学救女"的短 ...
当了两年全职爸爸后:我怎么成怨妇了
后浪研究所· 2025-06-14 02:26
Core Viewpoint - The article discusses the challenges faced by stay-at-home fathers, highlighting the emotional and physical toll of parenting, and the societal expectations that often lead to feelings of isolation and depression among men who take on this role [2][3][4]. Group 1: Personal Experiences of Stay-at-Home Fathers - The experience of being a full-time dad can lead to significant mental health issues, as illustrated by the case of Wang Min, who suffered from depression and anxiety after taking on the role [2][3][18]. - The transition from a professional life to full-time parenting can result in a loss of identity and social connections, leading to feelings of loneliness and frustration [15][19]. - The physical demands of parenting, such as carrying a growing child and managing daily tasks, can lead to health issues like tendonitis [8][11]. Group 2: Societal Perspectives on Parenting Roles - A growing number of men express a willingness to become stay-at-home dads, with 37.76% of surveyed men indicating interest in this role [3]. - The article highlights a significant information gap between men and women regarding parenting responsibilities, with many men unaware of the complexities involved in child-rearing [3][27]. - The concept of "motherhood penalty" is extended to fathers, suggesting that men also face challenges and societal pressures when they take on full-time parenting roles [3][27]. Group 3: Relationship Dynamics - The strain of parenting responsibilities can lead to conflicts between partners, as seen in Wang Min's relationship, which ultimately ended in divorce [3][18]. - Communication issues often arise, with partners failing to understand the challenges faced by the stay-at-home parent, leading to resentment and misunderstandings [16][18]. - The article suggests that a division of labor based on strengths can improve parenting experiences, with men providing physical support and women focusing on details [24].
高考结束了,但高考对我的影响才刚刚开始
后浪研究所· 2025-06-13 09:07
提起备战高考,你先想到的是什么? 写不完的卷子、改不完的错题、止不住的困意、忽高忽低的模拟考成绩、考场上超常发挥的欣 喜、毕业后青涩懵懂的告白、填志愿时三番五次召开的家庭会议…… 社交媒体上的年轻人,拼凑出了五花八门的高考记忆碎片—— 有人在社交媒体上吐槽自己的 高考遭遇,有人分享自己给学弟学妹的劝告,有人写下关于高考的心灵鸡汤,也有人传播自己 的好运锦囊。 作为一场全民大考,人们有着不同的专属记忆,我们也想知道,距离高考几年,年轻人对于自 己的高考还有着怎样的印象?高考前夕,后浪研究所的新栏目"后浪告解室",发起了一次"高 考记忆重构计划",试图重温那段五味杂陈、青涩且重要的人生旅程。 在这些故事中,我们看到了距离高考已经20年的人,心里还埋藏着小小的遗憾,也发现去年参 加高考的毕业生,还有着切身的感悟与建议。 无论距离高考已经过去了多久,愿你看到她/他们的故事,能找到与过往岁月温柔和解的勇 气,也能汲取努力前行的力量。 01 @ 清泽 2020 年高考生 最后一场考试结束后,广播声响起的那一瞬间。大脑和心脏都像抽空了一样,只有一个念 头"终于结束了"。其实读本科期间还会做关于高考的噩梦,醒来一身冷汗,但我 ...
嘲LABUBU像猴,为什么还抢破头?| 年轻人消费野路子大赏
后浪研究所· 2025-06-06 06:56
他们形成了泾渭分明的两派,喜欢的人说," 在海鲜市场加价买了一只Labubu限量款,甜丝丝!保值率吊打其他潮玩! "看不 懂的人说," 这就是个猴吧,还是不太好看的那种。 " 看上去是玩梗,是调侃,但这是我们在超过10000人协作完成的共享表格中的真实发现:当下的消费越来越两极分化了。 5月7日开始, 潮生TIDE和后浪研究所 联合发起 「百万之选Best100」, 在线上搭建了一张实时更新的消费互助表格。 在这里大家自发提名耐用、实用的「钉子户好物」,分享被列入「人生回购清单」的经典单品,揭秘性价比拉满的隐藏款「平 替」,也吐槽那些包装比产品还贵的「无用废物」。 从10133个参与者、3481条真实消费体验里, 我们筛选出了100件被大家验证过的经典好物, 发布了「百万之选Best100」的清 单 。(关注「后浪研究所」公众号, 回复关键字「清单」 ,可一键获取好物列表) 我们发现,对于当代年轻人来说,买什么、用什么, 早就不只是消费行为,而是「站队」。 「为什么下单」这件事也不再局 限于「有没有用」、「性价比高不高」这些传统标准, 「玄学」、「情绪价值」、「社交玩梗」 都在成为影响消费选择的重 要指标。 ...
当代禁欲青年,敞开欲望的100个时刻
后浪研究所· 2025-06-05 06:50
Core Viewpoint - The article emphasizes the importance of authentic consumer recommendations and the evolving preferences of young consumers in the current market landscape, highlighting a shift towards more genuine and practical choices over brand-driven purchases [21][22]. Group 1: Consumer Trends - A survey involving over 10,000 participants resulted in a "treasure list" of 100 recommended products, showcasing a collective effort to identify valuable items based on real user experiences [6][20]. - The analysis revealed that high heels are no longer recommended, while nipple covers have gained popularity, indicating a shift in consumer preferences towards comfort and practicality [20]. - There is a notable increase in men's interest in skincare and beauty products, with male consumers demonstrating expertise comparable to female consumers in the beauty sector [20]. Group 2: Purchasing Behavior - The article notes a diversification in purchasing channels, with consumers increasingly opting for second-hand, overseas shopping, and purchasing agents instead of traditional retail [20]. - The influence of celebrity endorsements remains, but consumers are now more inclined to purchase smaller, aesthetically pleasing items rather than high-profile products, reflecting a cautious approach to advertising [20]. Group 3: Consumer Sentiment - The findings suggest that young consumers are not entirely disinterested in spending; rather, they seek more authentic recommendations and precise choices that enhance their purchasing experience [21]. - The "Best 100" list serves as a practical guide in an information-saturated environment, aiming to help consumers rediscover the joy of thoughtful selection and the excitement of finding desirable products [22].
6月的大学生们,都在忙着参加毕业季「发疯」奥斯卡
后浪研究所· 2025-06-03 10:34
Core Viewpoint - The article highlights the unique and creative ways university students celebrate their graduation, showcasing a shift from traditional ceremonies to more expressive and abstract forms of celebration, reflecting their emotional release and the bittersweet nature of graduation [2][19][21]. Group 1: Graduation Celebrations - University students engage in various quirky and artistic activities to mark their graduation, such as creating abstract graduation photos and performing spontaneous acts around campus [2][9][12]. - The trend includes mimicking popular TV shows and creating humorous graduation gifts, emphasizing creativity and personal expression [4][13]. - Students are seen using multimedia to document their experiences, turning their college memories into vlogs and sharing them with peers [16][19]. Group 2: Emotional Release - The graduation period serves as a cathartic moment for students, allowing them to release pent-up emotions accumulated during their academic journey [19][32]. - The article describes how students engage in celebratory meals and gatherings, often filled with humor and nostalgia, as a way to cope with the impending separation from friends and mentors [24][28]. - The emotional rollercoaster of graduation is likened to a "turning point" in life, where students transition from a structured academic environment to the uncertainties of the future [32][34]. Group 3: Reflection and Transition - As graduation approaches, students reflect on their experiences, often feeling a mix of joy and sadness, which is described as a delayed reaction to the end of their college life [22][21]. - The article emphasizes the importance of these moments as a form of emotional healing, allowing students to embrace their feelings before stepping into the next phase of their lives [19][37]. - The narrative concludes with a hopeful message for graduates, encouraging them to face their future with confidence and clarity [38].
只办婚礼不领证,年轻人开始一种很新的「婚姻」
后浪研究所· 2025-05-29 06:16
"为什么一定要领这个证?它的作用是什么?" 撰文| 杨小彤 编辑| 巴芮 封面图源| Unsplash 只办婚礼,不领证 爱情长跑了9年,29岁的李晴和男友没少讨论要不要结婚生小孩。 第一次是2019年,两人恋爱的第四年。男友家里决定给他俩买婚房,但因男友征信出了问题,房子写了李晴的名字。李晴担心要是俩人没结成 婚,"这事儿就闹大了"。她向男友坦白,自己没有生孩子的打算, "如果你不能很坚定地说不生小孩,我们两个现在就应该抛弃沉没成本分手, 你去找一个志同道合的人。" 男友表示自己也不打算生小孩。俩人签了协议,约定如果在结婚之前俩人掰了,房子该怎么处理。 第二次是2021年,男友向李晴求婚,李晴很感动,但她却说自己不想领证。 李晴的婚礼现场 "为什么?"男友不解。 "因为你给我的安全感不足以让我觉得可以和你领证。" 李晴回得直白。 一直以来,李晴都对传统婚姻有种恐惧感。 她记得小时候过年,亲戚会说她"连水饺都不会包,将来结婚了可怎么办?婆婆肯定会嫌弃你。"后来大学期间,第一次见男友家长,也被问"会不 会做饭?" 李晴觉得一旦步入婚姻,自己就要洗衣做饭生小孩,而且领证后,男方家长的手肯定伸得更长。 最近几年那些 ...
「假期贫困」的打工人,爱上周末48小时「极限出国游」
后浪研究所· 2025-05-28 03:49
Core Viewpoint - The article discusses the rising trend of weekend international travel among young professionals in China, highlighting its cost-effectiveness and the unique experiences it offers compared to traditional longer vacations [2][6][27]. Group 1: Weekend Travel Trends - Young professionals, particularly those born in the 1990s, are increasingly opting for weekend trips abroad, often without taking annual leave [2][4]. - Popular destinations include Japan, South Korea, Southeast Asia, and even Russia, with many travelers finding these locations suitable for short, fulfilling getaways [6][8][12]. - The trend is characterized by a focus on maximizing travel experiences within a limited timeframe, often leading to a more economical and less crowded travel experience compared to longer holidays [12][37]. Group 2: Cost Analysis - A typical weekend trip can cost around 3000 RMB, including accommodation, transportation, and flights, which is considered affordable compared to other leisure activities [5][28]. - Many travelers utilize promotional fares and strategic planning to keep costs low, with some reporting round-trip flights for as little as 500 RMB [11][28]. - The perceived value of these trips is high, as travelers prioritize experiences over traditional notions of return on investment (ROI) in travel [27][33]. Group 3: Travel Experiences and Preferences - Travelers express a desire for high-quality experiences, often favoring destinations that offer concentrated attractions and efficient transportation [12][20]. - There is a divide in travel styles among young professionals, with some preferring a relaxed, exploratory approach while others adopt a more rigorous, schedule-driven itinerary [22][30]. - The emotional and psychological benefits of travel, such as stress relief and personal fulfillment, are emphasized, with many travelers viewing these trips as essential for maintaining a balanced lifestyle [28][36].