华夏时报（www.chinatimes.net.cn）记者 卢梦雪 北京报道 6月18日，在2025年陆家嘴论坛上，中国人民银行行长潘功胜宣布了八项金融开放举措，其中包括，将设立数字人 民币国际运营中心，推进数字人民币的国际化运营与金融市场业务发展，服务数字金融创新。 上海金融与发展实验室首席专家、主任曾刚向《华夏时报》记者分析指出，设立数字人民币国际运营中心是增强 人民币国际化，推动跨境支付和跨境贸易发展的重要举措，对于设立地上海的金融市场发展将起到积极作用。 今年4月21日，中国人民银行、上海市人民政府等4部门联合印发的《上海国际金融中心进一步提升跨境金融服务 便利化行动方案》指出，支持在沪数字人民币运营试点银行积极参与多边央行数字货币桥项目，探索创新特色场 景；支持外汇交易中心为多边央行数字货币桥提供外汇流动性管理及兑换服务。 "中国经济已经走到了资本输出和人民币国际化的关键时点，离岸贸易看似是单一试点，实则牵动人民币国际化、 全球供应链重组、金融开放三盘大棋。"张林向《华夏时报》记者分析认为，在上海开展的离岸贸易金融服务综合 改革试点也将成为数字人民币跨境应用的良好试验田，比如在试点内探索比如用数字货 ...

Core Insights - The digital human version of Luo Yonghao has successfully replicated the persona and humor of the real Luo, leading to a significant increase in engagement and sales during the live stream [1][2][3] - The live stream achieved a GMV of over 55 million yuan, surpassing the previous record set by Luo's real-life stream, indicating a strong market acceptance of digital humans in e-commerce [1][4] - The cost-effectiveness of using digital humans is highlighted, with monthly costs for a digital human being significantly lower than those for real human hosts, suggesting a shift towards AI-driven solutions in the industry [4][5] Digital Human Performance - The digital human Luo Yonghao demonstrated natural movements and interactions, closely mimicking the real Luo's style, which contributed to a seamless viewer experience [2][3] - The interaction between the two digital humans during the live stream was fluid and engaging, showcasing advancements in AI dialogue systems [3] Market Trends and Projections - The AI digital human market in China is projected to reach approximately 4.12 billion yuan in 2024, reflecting an 85.3% growth from 2023, with expectations to reach 25.05 billion yuan by 2029 [5] - The use of digital humans in e-commerce is expected to reduce labor costs significantly, particularly in categories where emotional engagement is less critical [5][6] Strategic Developments - Luo Yonghao will serve as the Chief Product Experience Officer for Baidu's Huibo Star, indicating a strategic partnership aimed at enhancing the digital human experience in live commerce [5] - Baidu is increasing its support for digital human initiatives, aiming to attract both top-tier and smaller streamers to utilize digital human technology [5][6]

Group 1 - The National Financial Regulatory Administration encourages Shanghai to conduct innovative pilot projects in cross-border finance and technology finance [2] - The China Securities Regulatory Commission plans to accelerate the implementation of key measures for capital market opening by 2025, including optimizing the Qualified Foreign Institutional Investor (QFII) system [3] - The People's Bank of China announced eight significant financial policies, including the establishment of a digital RMB international operation center and offshore trade finance reform pilot in Shanghai [3] Group 2 - The State Administration of Foreign Exchange will implement a package of foreign exchange innovation policies in free trade pilot zones, including optimizing international trade settlement [4] - The Ministry of Industry and Information Technology, along with other departments, released a plan for the digital transformation of the textile industry, aiming for over 70% digitalization in key business processes by 2027 [6]

Core Insights - The digital human technology used in the live stream of Luo Yonghao has set a new record in digital human live streaming, attracting over 13 million viewers and generating a GMV of 55 million yuan, surpassing previous live streams by Luo Yonghao himself [2][3] - Baidu aims to establish Luo Yonghao's digital human as a benchmark in the e-commerce live streaming industry, leveraging AI advancements to enhance user interaction and engagement [2][8] - The cost of creating digital humans has been reduced to around 1,000 yuan, which is 80% lower than the average cost of live streaming with real hosts, indicating significant potential for scalability in the digital human market [8][10] Company Strategy - Baidu's e-commerce team has been working on the digital human project for about three weeks, focusing on refining the technology to meet Luo Yonghao's high standards for humor and interaction [3][6] - The digital human live stream is part of Baidu's broader strategy to capitalize on AI technology to transform the e-commerce landscape, with plans to enhance the capabilities of digital humans and reduce costs further [10][11] - Luo Yonghao has been appointed as the Chief Experience Officer for Baidu's e-commerce platform, indicating a deeper collaboration between him and Baidu in promoting digital human technology [10][12] Market Potential - The digital human live stream has shown promising results, with half of the live streams outperforming real hosts in terms of GMV and conversion rates, suggesting a strong market acceptance [8][10] - Baidu's digital human initiative is seen as a potential game-changer in the over 5 trillion yuan live e-commerce market, with the company aiming to attract more small and medium-sized businesses to utilize this technology [15] - The integration of digital humans into e-commerce is expected to enhance user experience and transaction efficiency, positioning Baidu to compete more effectively in the market [14][15]

Core Viewpoint - The emergence of advanced digital human technology may signify the birth of a new business model, potentially termed "IPaaS" (IP as a Service), which could revolutionize how intellectual property (IP) is utilized in commercial activities [5][21]. Group 1: Digital Human Technology - The recent live stream by Luo Yonghao showcased significant advancements in digital human technology, surprising many viewers with its realism and engagement [4][21]. - Previous attempts at using digital humans in live streams faced criticism due to their lack of realism and emotional engagement, highlighting the rapid technological improvements over the past year [3][21]. Group 2: Business Model Transformation - The concept of IPaaS suggests a shift from traditional IP management to a service-oriented model, where digital humans could handle commercial activities, allowing real IP creators to focus on content creation [5][25]. - The transition from purchasing software to renting it (SaaS) serves as a parallel to the potential evolution of IP management, where digital representations could reduce costs and increase efficiency [13][14]. Group 3: Implications for IP Management - The limitations of real human IPs, such as time constraints and physical presence, could be mitigated by digital humans, which can operate continuously without health issues [15][20]. - The potential for digital humans to replicate the persona of real IPs raises questions about trust and authenticity, which are crucial for maintaining audience engagement [27][30]. Group 4: Future Considerations - The proliferation of digital humans could lead to market saturation, potentially diminishing their novelty and effectiveness in engaging audiences [28]. - Concerns about the misuse of digital human technology for misinformation or illegal activities highlight the need for regulatory frameworks to manage this emerging landscape [30].

Core Insights - The collaboration between Luo Yonghao and Baidu to conduct a digital human live stream signifies a pioneering move in the industry, showcasing the deepening impact of AI technology across various sectors [2][3] - The evolution of digital humans has progressed beyond mere imitation of human traits to include learning and reasoning capabilities, indicating a significant transformation in how industries interact with technology [3][5] - The emergence of AI digital humans in live streaming represents a fundamental shift in industry relationships, enhancing efficiency and reducing costs while allowing human hosts to focus on supply chain and product development [6][7] Industry Transformation - The concept of industrial internet is fundamentally about the comprehensive transformation of internal industry elements, which is essential for realizing the potential of industrial internet [4] - Luo Yonghao's digital human exemplifies the ongoing transformation within the live streaming industry, where traditional hosts are being replaced by AI, leading to a reconfiguration of production relationships [6][7] - The integration of AI into various sectors, including finance, logistics, and education, demonstrates a broader trend of deep transformation across traditional industries [5] New Industry Creation - The rise of AI digital humans is not just a technological advancement but also a catalyst for the emergence of new industries, which is a key indicator of the industrial internet's success [8][9] - The anticipated demand for AI professionals, projected to reach 6 million by 2030 in China, highlights the potential growth and new opportunities arising from the creation of new industries driven by AI [9] - The industrial internet is expected to generate greater growth dividends compared to the consumer internet, as it fosters the development of new industries and innovative solutions [9][10] Conclusion - The advent of Luo Yonghao's digital human marks the beginning of a new era where AI significantly influences and transforms traditional industries, paving the way for the industrial internet [10] - As more industries adopt AI technologies, the potential for new industry creation and the release of growth dividends will continue to expand, indicating a profound shift in the industrial landscape [10]

Core Viewpoint - The recent update of the digital RMB App to version 1.2 focuses on enhancing user experience through improved functionality and wallet management, reflecting a commitment to continuous iteration and innovation in digital currency services [1][2][3]. User Experience Enhancement - Since its launch in January 2022, the digital RMB App has undergone 45 updates, maintaining an average monthly iteration to enhance its diverse and intelligent service system [2]. - The latest version features a redesigned homepage layout, moving frequently used functions like "Deposit to Bank" to a more accessible position, thereby improving user operation efficiency and convenience [2][3]. Multi-Wallet Management - Users currently average 1.6 wallets per account, indicating a trend towards multiple wallet ownership driven by the dual-layer operational system of digital RMB [3]. - The dual-layer system, involving the central bank and operational institutions, fosters a competitive environment that encourages innovation and diverse product offerings [3][4]. Hard Wallet Applications - The digital RMB hard wallet is gaining popularity due to its low entry barriers and wide applicability, especially among tourists, the elderly, and students [5][6]. - Recent updates have optimized the hard wallet cancellation process, allowing users to remove wallets even if they are lost or damaged, enhancing user experience [5]. Expanding Application Scenarios - The hard wallet is being integrated into various daily life scenarios, such as public transportation and educational institutions, facilitating seamless transactions [6]. - Future enhancements will include support for tax refunds for outbound tourists, further broadening the hard wallet's usability [6]. Legal and Support Framework - The digital RMB App serves as a unified platform for managing digital currency assets, distinguishing itself from other payment products by offering standardized payment modules and personalized services [7]. - There is a call for increased support and legal protections for digital RMB to stimulate its development potential and ensure compliance with existing financial regulations [8][9].

Core Viewpoint - The recent issuance of opinions by the Central Committee and the State Council emphasizes the innovation and expansion of digital RMB application scenarios in Shenzhen, highlighting its role in cross-border payments and trade [1][5]. Policy Development - Shenzhen has been actively implementing supportive policies for digital RMB, with various departments releasing measures to enhance its adoption [3][4]. - In 2022, the multi-central bank digital currency bridge project successfully completed its first real transaction pilot test, with Shenzhen enterprises accounting for one-third of the transaction volume [2]. Digital RMB Adoption - As of June, Shenzhen has opened nearly 30 million digital RMB wallets, with over 2 million merchants supporting digital RMB payments [1]. - The city aims to increase the number of digital RMB prepaid merchants by 2,100, with a regulatory scale exceeding 2 billion yuan [3]. Cross-Border Payment Innovations - The multi-central bank digital currency bridge project, initiated in February 2021, aims to create a low-cost, efficient cross-border payment model using central bank digital currencies [6]. - Shenzhen's foreign trade reached 4.5 trillion yuan in 2024, marking a 16.4% year-on-year increase, positioning it as the leading city in China for foreign trade [6]. Technological Integration - Shenzhen has introduced a visible hard wallet for digital RMB and has integrated it with mainstream foreign cards and Hong Kong's "Octopus" payment system [8]. - The city is exploring innovative applications of digital RMB in smart city construction, public services, and green low-carbon initiatives [9].

Core Insights - Baidu e-commerce announced significant advancements during the AI Day event, including the launch of the industry's first super anchor digital human, Luo Yonghao, and showcased four major technological breakthroughs for intelligent e-commerce development [1][5] Group 1: Digital Human Development - Luo Yonghao's digital human live debut attracted over 13 million viewers, generating a GMV of over 55 million yuan, with some core categories outperforming live broadcasts by real people, indicating strong market potential [3] - The introduction of high-persuasion digital humans marks the entry into the 3.0 era, representing a new milestone in intelligent e-commerce [5] - The new generation of high-persuasion digital humans is designed to be highly coordinated in appearance, voice, and decision-making capabilities, potentially surpassing real human effects in the future [5] Group 2: Technological Innovations - The upgraded Huibo Star platform has achieved four breakthroughs in experience, content, visuals, and effects, making the digital human's sales capabilities comparable to real people [5][7] - The platform features the industry's first dual digital human interactive live broadcast room, enhancing marketing conversion and user experience [7] - The digital human's content creation capabilities have been enhanced by the upgraded Wenxin 4.5T model, allowing for more personalized and engaging interactions during live broadcasts [7][9] Group 3: Strategic Initiatives - Luo Yonghao has been appointed as the Chief Product Experience Officer for Baidu Huibo Star, and his digital human will regularly host live broadcasts, enhancing user engagement [12] - Baidu e-commerce has launched two major initiatives: the Dream Butterfly Plan to increase the number of super anchors and the繁星计划 to introduce 100,000 Huibo Star digital humans, with significant financial support for user engagement [12] - The collaboration between Baidu's AI capabilities and the operational experience of "Jiao Ge Peng You" is expected to provide a practical model for the intelligent transformation of the industry [12]

Core Insights - Baidu announced the creation of the industry's first digital human, Luo Yonghao, during its AI Day, achieving over 13 million views and a total merchandise transaction volume exceeding 55 million yuan during its debut livestream [1] - The digital human was developed using extensive data from Luo Yonghao and his co-host Zhu Xiaomu, allowing for a highly coordinated and engaging livestream experience that mimics real human interaction [1] - Baidu's e-commerce division introduced two major initiatives: the Dream Butterfly Plan to increase the number of super digital humans and the Star Plan, which will add 100,000 digital humans with a budget of 100 million yuan for consumer subsidies [2] Group 1 - The Luo Yonghao digital human achieved a record-breaking 13 million views and over 55 million yuan in merchandise sales during its first livestream [1] - The technology team utilized vast amounts of data to create a digital human that can interact dynamically, breaking away from the typical "robotic" feel of digital hosts [1] - The dual digital human livestream technology was successfully developed, allowing Luo Yonghao and Zhu Xiaomu to co-host, marking a first in the industry [1] Group 2 - The new generation of digital humans is designed to be highly coordinated in appearance and behavior, capable of thinking, making decisions, and collaborating on specific tasks [2] - Baidu's Dream Butterfly Plan aims to significantly increase the number of super digital humans through traffic support and budget assistance [2] - The Star Plan will invest 100 million yuan in consumer subsidies and operational support to help ordinary individuals and small businesses start digital human livestreaming [2]