Investment Rating - Industry rating: Recommended [8] Core Insights - The report highlights that the export production of major home appliances (air conditioners, refrigerators, and washing machines) in November 2025 outperformed domestic sales, with total production of 28.47 million units, a year-on-year decrease of 17.7% [17] - Air conditioner exports showed resilience with a production of 7.46 million units, down 13.8% year-on-year, while domestic production fell by 21.2% to 5.3 million units [17] - Refrigerator production for domestic sales was 3.76 million units, down 10.9% year-on-year, while exports were 4.02 million units, down 1.5% [2][18] - Washing machine exports increased by 5.0% year-on-year to 3.75 million units, while domestic production decreased by 2.6% to 4.18 million units [3][18] - The overall air conditioner export volume for the cold year 2025 reached 88.02 million units, an increase of 12.3% year-on-year, with export value at $16.97 billion, up 13.7% [19] Summary by Sections 1. Weekly Topic: November Production Performance - Air conditioners, refrigerators, and washing machines showed stronger export performance compared to domestic sales, with significant production declines in domestic markets due to high inventory and cost pressures [17] - The report attributes the decline in domestic production to factors such as inventory management, high raw material costs, and the impact of previous government subsidy policies [17] 2. Company Announcements - Hisense Home Appliances reported a revenue of 71.533 billion yuan for Q1-Q3 2025, a year-on-year increase of 1.35%, with a net profit of 2.812 billion yuan, up 0.67% [21] - Midea Group's revenue for Q1-Q3 2025 was 364.7 billion yuan, a 14% increase year-on-year, with a net profit of 37.9 billion yuan, up 20% [24] - Haier Smart Home reported a revenue of 234.1 billion yuan for Q1-Q3 2025, a 10% increase year-on-year, with a net profit of 17.4 billion yuan, up 15% [25] 3. Data Tracking - Raw material prices showed slight increases, with copper and aluminum prices rising by 0.9% and 1.1% respectively as of October 31, 2025 [28] - Shipping rates increased, with the CCFI composite index rising by 2.89% [30] - Real estate data indicated a decline in sales area and construction activity, with year-on-year decreases of 5.5% and 15.3% respectively for the first nine months of 2025 [33]

Group 1 - The core innovation in the home appliance industry is the launch of Hisense's magnetic light curtain door panel, which addresses the user pain point of traditional glass door refrigerators being aesthetically pleasing but lacking magnetic attachment capabilities [4][5] - Hisense's magnetic light curtain door panel technology utilizes a unique magnetic composite technology within the inner layer of special glass, allowing for strong magnetic adhesion without compromising the panel's aesthetics, flatness, or insulation performance [4] - The new door panel design enhances the refrigerator's role as an emotional center in the home, allowing users to attach personal items like photos and notes, thus integrating functionality with emotional significance [4] Group 2 - Hisense's exploration of aesthetics continues with the introduction of the magnetic light curtain door panel, which features the industry's first SMI magnetic composite technology, offering various texture options and practical attributes such as antibacterial properties, high hardness, fingerprint resistance, and ease of cleaning [5] - According to Hisense's third-quarter report, the refrigerator segment has shown strong performance, ranking first in sales across 11 countries globally, indicating a significant enhancement in product strength, brand power, and global operational capabilities [5] - Hisense's user-centered innovation approach, from the magnetic light curtain to vacuum technology for preserving food freshness, is receiving positive feedback from global consumers [5]

Investment Rating - The investment rating for Hisense Home Appliances is "Accumulate" [1] Core Views - The company achieved revenue of 71.533 billion yuan in the first three quarters of 2025, a year-on-year increase of 1.35%, with a net profit attributable to shareholders of 2.812 billion yuan, up 0.67% year-on-year [2] - In Q3 2025, the company reported revenue of 22.192 billion yuan, a year-on-year increase of 1.16%, but the net profit attributable to shareholders decreased by 5.40% to 735 million yuan [2] - The central air conditioning business is under pressure due to the impact of real estate renovations, while the ice washing segment shows strong growth with a profit increase of over 35% year-on-year [3] - The gross margin remained stable at 21.08% for the first three quarters of 2025, with a slight increase in sales expense ratio [4] - The company is focusing on technological innovation and brand expansion, sponsoring major international sports events to enhance its global brand influence [5] Financial Summary - Revenue projections for 2025-2027 are adjusted to 94.687 billion yuan, 101.099 billion yuan, and 107.838 billion yuan respectively, with net profit estimates of 3.406 billion yuan, 3.831 billion yuan, and 4.219 billion yuan [6] - The earnings per share (EPS) for 2025-2027 are expected to be 2.46 yuan, 2.77 yuan, and 3.05 yuan respectively, with corresponding price-to-earnings (PE) ratios of 10, 9, and 8 [6] - The company maintains a gross margin of around 20.9% to 21.2% over the forecast period [8]

Core Viewpoint - Hisense Home Appliances' stock price has shown fluctuations, with a recent increase amidst a year-to-date decline, indicating potential market interest and investment opportunities [1][2]. Company Overview - Hisense Home Appliances, established on April 21, 1997, and listed on July 13, 1999, is located in Shunde District, Foshan City, Guangdong Province. The company specializes in manufacturing and selling refrigerators, air conditioners, and home appliances [2]. - The main revenue composition includes HVAC (48.02%), washing machines and refrigerators (31.20%), other main businesses (13.40%), and supplementary revenue (7.38%) [2]. Financial Performance - For the period from January to September 2025, Hisense Home Appliances achieved a revenue of 71.533 billion yuan, reflecting a year-on-year growth of 1.35%. The net profit attributable to shareholders was 2.812 billion yuan, with a growth of 0.67% [2]. - The company has distributed a total of 6.964 billion yuan in dividends since its A-share listing, with 3.823 billion yuan distributed over the past three years [3]. Stock Performance - As of October 31, the stock price increased by 2.27% to 25.71 yuan per share, with a trading volume of 217 million yuan and a turnover rate of 0.93%. The total market capitalization reached 35.605 billion yuan [1]. - Year-to-date, the stock price has decreased by 7.09%, with a recent 5-day increase of 3.59% and a 20-day decline of 4.60% [2]. Shareholder Information - As of September 30, 2025, the number of shareholders increased to 46,300, a rise of 12.25%. The average circulating shares per person remained at 0 shares [2]. - Among the top ten circulating shareholders, Hong Kong Central Clearing Limited holds 26.8905 million shares, a decrease of 1.3286 million shares from the previous period [3].

Investment Rating - The investment rating for Hisense Home Appliances is maintained as "Buy" [7] Core Views - The report highlights that Hisense's global layout is entering a harvest period, with significant synergy effects from its multi-brand matrix [1] - The company's Q3 performance was below expectations, primarily due to weak demand for central air conditioning and declining profitability in home appliances [7] - Despite short-term pressures, the report anticipates that emerging markets will become a major growth driver for the company, with overseas revenue expected to increase [7] Financial Data and Earnings Forecast - Total revenue for 2025 is projected at 93.995 billion yuan, with a year-on-year growth rate of 1.3% [6] - Net profit attributable to the parent company is forecasted to be 3.467 billion yuan in 2025, reflecting a year-on-year increase of 3.6% [6] - The report indicates a decrease in earnings forecasts for 2025-2027, now estimated at 34.7 billion yuan, 39.4 billion yuan, and 43.5 billion yuan respectively [7] - The company's gross margin is expected to improve gradually from 21.3% in 2025 to 22.1% in 2027 [6] Market Data - As of October 30, 2025, the closing price of Hisense shares is 25.14 yuan, with a market capitalization of 23,082 million yuan [2] - The stock has a price-to-book ratio of 2.1 and a dividend yield of 4.89% [2]

Group 1 - Hisense Home Appliances (00921.HK) experienced a decline of nearly 6%, with a current drop of 5.75%, trading at HKD 22.62 [2] - The trading volume reached HKD 103 million [2]

Core Viewpoint - Hisense Home Appliances (000921)(00921) experienced a nearly 6% decline in stock price, attributed to weaker performance in central air conditioning and fluctuations in exports, impacting Q3 revenue and net profit [1] Financial Performance - For the first three quarters, the company achieved operating revenue of 71.5327 billion yuan, a year-on-year increase of 1.35% [1] - The net profit attributable to shareholders was 2.8118 billion yuan, up 0.67% year-on-year [1] - In Q3 alone, revenue reached 22.19 billion yuan, reflecting a 1.16% year-on-year increase [1] - The net profit for Q3 was 740 million yuan, showing a decrease of 5.4% year-on-year [1] Market Analysis - Huatai Securities noted that the company's Q3 performance was under pressure due to weak central air conditioning sales and export volatility [1] - Industrial Online statistics indicated that in July-August 2025, sales of Hisense multi-split air conditioners increased by 2.1% year-on-year, with domestic sales up 2.7% and export sales down 3.1% [1] - In Q3 2025, Hisense's home air conditioner sales rose by 4.7% year-on-year, with domestic sales increasing by 40.7% while export sales decreased by 19.8% [1] - Refrigerator sales in July-August 2025 saw a year-on-year increase of 3.4%, with domestic sales up 25.9% and export sales down 7.6% [1] - Overall, the company is expected to maintain stable domestic sales performance, with white goods performing better than central air conditioning, while exports face short-term pressure [1]

Core Viewpoint - Hisense Home Appliances' stock price has experienced a decline of 9.33% year-to-date, with a slight increase of 0.48% over the last five trading days, indicating volatility in its market performance [2]. Financial Performance - For the period from January to September 2025, Hisense Home Appliances reported a revenue of 71.53 billion yuan, reflecting a year-on-year growth of 1.35%. The net profit attributable to shareholders was 2.81 billion yuan, showing a growth of 0.67% [2]. - Cumulative cash dividends since the company's A-share listing amount to 6.964 billion yuan, with 3.823 billion yuan distributed over the last three years [3]. Stock Market Activity - As of October 30, the stock price of Hisense Home Appliances was 25.09 yuan per share, with a trading volume of 256 million yuan and a turnover rate of 1.08%. The total market capitalization stood at 34.746 billion yuan [1]. - The net inflow of main funds was 11.68 million yuan, with significant buying activity from large orders amounting to 63.66 million yuan, representing 24.89% of total buying [1]. Shareholder Information - As of September 30, 2025, the number of shareholders for Hisense Home Appliances was 46,300, an increase of 12.25% from the previous period. The average circulating shares per person remained at 0 [2]. - Among the top ten circulating shareholders, Hong Kong Central Clearing Limited held 26.89 million shares, a decrease of 1.32 million shares from the previous period [3].

Summary of Hisense Home Appliances Conference Call Company Overview - **Company**: Hisense Home Appliances - **Date**: Q3 2025 Conference Call Key Financial Metrics - **Total Revenue**: 71.5 billion CNY, a year-on-year increase - **Net Profit**: 2.812 billion CNY, a year-on-year increase of 1.65% - **Operating Cash Flow**: 6.981 billion CNY, a year-on-year increase of 34% [2][3][4] Industry Performance - **Domestic vs. International Sales**: Domestic sales outperformed international sales in Q3 2025, with core categories like refrigerators and washing machines performing well. Home air conditioning saw significant growth [2][4] - **Impact of Real Estate Market**: Hisense Hitachi's central air conditioning segment faced a decline due to the downturn in the real estate market, but public construction still achieved positive growth when excluding the impact of refined decoration [2][6] Product Line Developments - **New Product Lines**: Hisense Hitachi plans to expand its water machine product line, investing nearly 1 billion CNY in a new factory in Changsha, expected to start production by the end of the year [2][7] - **Refrigerator Market Performance**: Refrigerators performed exceptionally well in overseas markets, holding the number one market share in 12 countries and leading in Europe [2][8] Strategic Initiatives - **Channel Expansion**: After the launch of the Changsha mobile phone factory, the company plans to enter seven major fields and enhance channel partner capabilities, which is expected to significantly contribute to growth by 2026 [2][8] - **Cost Control Measures**: The company has implemented measures such as SKU reduction and product standardization to improve profitability, particularly for the Cologne brand [4][9] Market Challenges - **Price Competition**: Intense price competition has led to a decline in profitability, particularly in the new wind segment, despite achieving good sales performance [4][9] - **External Factors**: The company faced challenges from rising raw material prices and increased sales expenses, which impacted overall profit margins [11][12] Future Outlook - **Q4 Expectations**: The company is optimistic about achieving better profitability in Q4 compared to the previous year, driven by cost reduction measures and improved sales strategies [11][12] - **Long-term Growth Strategy**: Hisense aims to enhance its competitive edge through a full value chain project approach, focusing on water machines, multi-connected units, and single units [7][8] Additional Insights - **Supply Chain Improvements**: The company has made significant progress in supply chain efficiency, including the operational launch of the Thailand factory and improvements in the Monterrey factory [2][8] - **Dividend Policy**: The company maintains a dividend payout ratio of around 50% of net profit, aiming to provide better returns to investors [12]

Investment Rating - The investment rating for Hisense Home Appliances is "Buy-A" with a target price of 29.46 CNY for the next six months [4][6]. Core Views - Hisense Home Appliances reported a steady revenue growth in Q3 2025, with total revenue reaching 715.3 billion CNY for the first three quarters, a year-on-year increase of 1.4%. The net profit attributable to shareholders was 28.1 billion CNY, up 0.7% year-on-year. In Q3 alone, revenue was 221.9 billion CNY, growing 1.2% year-on-year, while net profit was 7.4 billion CNY, down 5.4% year-on-year [1][2]. - The company is experiencing a mixed performance across different product categories, with domestic air conditioning sales boosted by national subsidies, while export sales faced challenges due to high base effects. The central air conditioning segment saw a decline in revenue due to a sluggish real estate market [2][3]. - Hisense is accelerating its overseas diversification and digital transformation to enhance production efficiency, which is expected to improve operational performance in the future [1][4]. Summary by Sections Financial Performance - In Q3 2025, Hisense's gross margin was 20.2%, an increase of 0.2 percentage points year-on-year, attributed to improved capacity utilization in overseas factories and better product mix [2]. - The net profit margin for Q3 was 3.3%, down 0.2 percentage points year-on-year, primarily due to an increase in sales expense ratio, which rose by 0.7 percentage points [3]. - Operating cash flow for Q3 was 16.6 billion CNY, a decrease of 46.6% year-on-year, mainly due to a 3.1% decline in cash received from sales [3]. Future Outlook - The company is expected to maintain a comprehensive brand layout and multi-category collaborative development, providing consumers with smart home solutions. The global competitiveness is continuously improving as the company expands its overseas market presence [4]. - EPS forecasts for 2025 to 2027 are projected at 2.46 CNY, 2.76 CNY, and 3.04 CNY respectively, with a PE valuation of 12x for 2025 [4][12].