Summary of the Conference Call for Xiaocai Garden Company Overview - Xiaocai Garden aims for a target market value of HKD 16.4 billion by 2025, maintaining a buy rating [2] - The company has shown strong growth potential with operating efficiency improvements, where profit growth outpaces revenue growth [2][4] Core Business Insights - The company is adjusting prices to align with the value-for-money consumption trend, which may temporarily affect average transaction value, but same-store sales are expected to turn positive in the second half of the year [2][4] - Xiaocai Garden plans to open approximately 130 new stores this year, with a total store count expected to exceed 2,000 in the future [2][5] Competitive Advantages - Key competitive advantages include standardized supply chain management and centralized procurement, self-built central kitchens, and cold chain logistics [2][6] - The company has a unique employee incentive mechanism, covering over 130 management personnel, linking bonuses to store performance, which enhances employee motivation [2][6][15] Market Positioning - Xiaocai Garden is positioned as a mass-market Chinese dining brand within the HKD 50 price range, focusing on classic home-style dishes [2][7] - The user demographic is broad, covering students, families in lower-tier cities, and various dining scenarios [7] Store Expansion and Performance - As of the first half of 2025, Xiaocai Garden operates nearly 700 stores, with an annual expansion rate exceeding 20% [8] - The company has seen an increase in the proportion of takeout sales, which now accounts for approximately 38% of total sales [8] Financial Projections - Expected net profits for 2025 to 2027 are projected at CNY 755 million, CNY 906 million, and CNY 1.08 billion, with growth rates of 30%, 20%, and 19% respectively [4] - The net profit margin is anticipated to be around 17%-18% in 2024, with over 20% operating profit margin in the first half of 2025 [3][15] Industry Trends and Competitive Landscape - Xiaocai Garden benefits from the value-for-money consumption trend, particularly in lower-tier cities, where over half of its stores are located [10] - The company is the largest mass-market Chinese dining brand in a highly fragmented industry, competing with smaller brands like Green Tea and Tai Er [10] Supply Chain and Quality Assurance - The company employs standardized and centralized procurement strategies, enhancing cost control and supply chain efficiency [11] - Freshness and quality of ingredients are ensured through pre-processing at central kitchens and the use of smart cooking devices [12][13] Organizational Structure and Management - The organizational structure includes a board of directors, regional managers, and store managers, with a performance-based compensation system [14][15] - The management team, led by Mr. Wang Shugang, has over 20 years of experience in the restaurant industry [9] Future Development Strategy - The core strategy focuses on new store openings, with plans to reach 800 stores by the end of 2025 and 1,000 by the end of 2026 [16] - The company is also pursuing a trend towards smaller store formats, enhancing profitability [16]

Core Viewpoint - Xiaocaiyuan International Holdings Limited has demonstrated that success in the restaurant industry relies on customer satisfaction, employee engagement, and a well-functioning supply chain rather than rapid capital growth [1] Group 1: Company Overview - Xiaocaiyuan was officially registered in 2012 and opened its first store in Tongling, Anhui [2] - The company plans to open 800 stores by 2025, having already reached 100 stores in 2018 and another 100 in 2019 [2] - Xiaocaiyuan went public on the Hong Kong Stock Exchange on December 20, 2024, with an issue price of HKD 8.5 per share, raising HKD 860 million [2] - As of August 28, 2025, the company's market capitalization reached HKD 13.1 billion [2] Group 2: Financial Performance - In the first half of 2025, Xiaocaiyuan achieved revenue of CNY 2.714 billion, a year-on-year increase of 6.5% [4] - The company's net profit attributable to shareholders was CNY 382 million, reflecting a year-on-year growth of 35.7% [4] - Dine-in revenue grew by 2.2% to CNY 1.647 billion, while takeaway revenue increased by 13.7% to CNY 1.057 billion, with takeaway orders rising from 12.8 million to 16.8 million [4] Group 3: Business Model and Strategy - Xiaocaiyuan employs a unique "partner system" where each new store is co-owned by a regional manager, head chef, and store manager, aligning employee interests with store performance [2] - The company focuses on providing affordable and quality food, driven by a philosophy of "practical management" [3] - The optimization of store models has led to a reduction in average store size from 300 square meters to approximately 220 square meters, enhancing profitability [4] Group 4: Supply Chain Management - Xiaocaiyuan has established a robust supply chain, transitioning from independent store procurement to a centralized cold chain logistics system [5] - The company has built 15 regional warehouses, each serving 40 to 60 stores daily to ensure fresh and timely delivery of ingredients [5] - A new factory in Ma'anshan, with an investment of CNY 450 million, is expected to support 3,000 stores and enhance food safety and supply chain efficiency [6]

Core Insights - Many listed restaurant companies have seen growth in their takeaway revenue during the first half of the year [2] - The increase in takeaway sales has led to higher operational costs, particularly related to delivery services [3][4] Group 1: Takeaway Revenue Growth - Yum China reported that takeaway sales accounted for approximately 45% of its restaurant revenue in Q2, a year-on-year increase of 7% [2] - In the same period, takeaway sales for KFC represented 45% of its revenue, while for Pizza Hut, it was 43%, with year-on-year increases of 7% and 5% respectively [2] - Green Tea Group's takeaway revenue reached 524 million yuan in the first half of 2025, a 74.2% increase year-on-year, making up 22.9% of total revenue [2] - Small Garden's dine-in revenue was 1.647 billion yuan, growing by 2.2%, while takeaway revenue was 1.0574 billion yuan, up 13.7%, with takeaway accounting for 39% of total revenue [2] Group 2: Cost Increases and Operational Challenges - Green Tea's takeaway business expenses were 87.5 million yuan in the first half of the year, a 75.9% increase year-on-year, primarily due to rising fees for third-party delivery platforms [2] - Yum China noted that the increase in takeaway sales has raised rider costs, with employee benefits accounting for 27.2% of sales, up 0.9% year-on-year [3] - Executives from various companies expressed caution regarding the aggressive competition in the takeaway market, emphasizing the importance of maintaining dine-in services [4] - The surge in takeaway orders has led to increased pressure on store staff, affecting service quality and customer experience [4]

Core Viewpoint - The company, Xiaocaiyuan, has successfully entered the Hong Kong stock market and reported significant revenue and profit growth, despite facing challenges in same-store sales and a slowdown in new store openings [1][4][5]. Financial Performance - Xiaocaiyuan's revenue for the first half of the year increased by 6.5% to 2.714 billion yuan, while net profit rose by 35.7% to 382 million yuan [1]. - Same-store sales have shown a decline, with a drop of 12.12% last year and 7.19% in the first half of this year [7]. Expansion Plans - The company plans to open 50 new stores in September, aiming for a total of 800 stores by the end of the year [5][11]. - As of June 2025, the target is to reach 672 stores, with a long-term goal of 3,000 stores [3][14]. Market Strategy - Xiaocaiyuan's strategy focuses on maintaining a balance between dine-in and takeout services, with a preference for dine-in, aiming for a 70:30 ratio [9][10]. - The company has decided to refrain from participating in discount promotions on delivery platforms to prioritize dine-in service [10]. Customer Insights - The average customer spending has decreased from 65.8 yuan in 2022 to 57.1 yuan in the first half of this year, indicating a focus on value for customers [7][8]. - The company aims to maintain a target price range of 55-60 yuan for customer spending [7]. Future Outlook - Xiaocaiyuan is concentrating on expanding within the domestic market, with plans to open stores in Hong Kong as a result of its recent IPO, but prioritizing growth in mainland China [15][16]. - The company is not currently considering international expansion until it reaches a more substantial scale [16].

小菜园今年半年报数据显示，上半年实现收入27.14亿元，同比增长6.5%。公司股东应占利润为3.82亿元，同比增长35.7%。 小菜园成立于2013年，起源于安徽铜陵的一个小饭店，逐步发展为全国性连锁中式餐饮品牌，人均客单价57元左右，全国门店数量超600家，已于2024年12 月20日在港交所上市。 财报显示，支撑业绩增长的主要是堂食和外卖业务，而堂食和外卖业务贡献的收入比例大约为6:4。汪书高表示，公司不依赖外卖做增长，聚焦把堂食做 好，希望未来堂食与外卖的营收比例控制在6.5:3.5。 第一财经记者在汪书高的办公室看见，其中一面墙上记录着满满当当的数据，每家新开的门店每天都会分别记录堂食和外卖的订单量。 | 8 月 18日- | 8月24日 | 序号 | 2 | 标 | | | | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 周三周四周五周六 | 周二 | 타 패 | 图目 | ats. 朝阳新展呈 | ...

汪书高透露，早晚都要出海，但不是目前的重心。 "一切以堂食为主，外卖是锦上添花。"近日，"徽菜第一股"小菜园（HK.00999）董事长汪书高在安徽铜陵接受记者采访时表示。 小菜园今年半年报数据显示，上半年实现收入27.14亿元，同比增长6.5%。公司股东应占利润为3.82亿元，同比增长35.7%。 小菜园成立于2013年，起源于安徽铜陵的一个小饭店，逐步发展为全国性连锁中式餐饮品牌，人均客单价57元左右，全国门店数量超600家，已于2024年12 月20日在港交所上市。 财报显示，支撑业绩增长的主要是堂食和外卖业务，而堂食和外卖业务贡献的收入比例大约为6:4。汪书高表示，公司不依赖外卖做增长，聚焦把堂食做 好，希望未来堂食与外卖的营收比例控制在6.5:3.5。 第一财经记者在汪书高的办公室看见，其中一面墙上记录着满满当当的数据，每家新开的门店每天都会分别记录堂食和外卖的订单量。 8 月 18 € A 标 产号 12 . ac.5. 新网新居 l 70 8 北京.据历下达 ). > 2 95 a 3 2.35 北京海淀七七七十六 86 14 2.23 北京平台可达 4 90 10 3.71 北京角叶刀达 5 1 ...

Core Insights - The company, Xiaocaiyuan, reported a revenue of 2.714 billion yuan for the first half of the year, marking a 6.5% year-on-year increase, with a pre-tax profit of 542 million yuan, up 42.4% from the previous year [1][3] - The significant profit growth is attributed to cost reduction strategies, with a net profit margin of 14% driven by procurement advantages, favorable external conditions, and improved management efficiency [3][10] - The company plans to open 160 new stores in 2025 and 180 in 2026, with a total of 667 stores expected by the end of 2024 [3][4] Financial Performance - Xiaocaiyuan's net profit for the first half of 2025 reached 382 million yuan, a 35.7% increase compared to the same period in 2024 [1] - The dining business generated 1.647 billion yuan in revenue, a 2.2% increase, while the takeout business saw a 13.7% increase to 1.0574 billion yuan, with takeout revenue accounting for 39% of total revenue [5] Store Expansion and Strategy - The company experienced a slow store opening rate, adding only 5 new stores in the first half of 2025, but plans to exceed 800 stores by the end of the year [4][5] - The average store size has been reduced from 500 square meters to around 220 square meters to lower rental and labor costs, while maintaining operational efficiency [5][10] Market Positioning - Xiaocaiyuan aims to maintain a balance between dine-in and takeout services, with a target to keep takeout revenue below 30% of total sales [5][13] - The company has adjusted its average customer spending from 60.4 yuan to 57.1 yuan, primarily due to a strategic price reduction implemented at the end of 2023 [5][7] Future Outlook - The company is optimistic about its growth trajectory, with plans to reach a thousand stores by the end of 2026 and expand into overseas markets [9] - Xiaocaiyuan emphasizes a direct management model over franchising to avoid profit-sharing conflicts, opting for an internal partnership system for core team members [11]

Core Viewpoint - The company, Xiaocaiyuan, has transformed from a small partnership restaurant into a national chain brand and has decided to withdraw from discount activities on major food delivery platforms to focus on in-store dining and improve customer experience [2][4]. Group 1: Business Strategy - Xiaocaiyuan announced it will no longer participate in discount wars among major delivery platforms starting August, citing management pressure and customer experience issues during peak order times [2]. - The company aims to maintain a balance between takeout and dine-in services, with an ideal ratio of 30% takeout and 70% dine-in, focusing on quality and customer loyalty rather than competing on discounts [4][5]. Group 2: Financial Performance - In the first half of the year, Xiaocaiyuan reported revenue of 2.714 billion yuan, a year-on-year increase of 6.5%, with net profit attributable to shareholders reaching 382 million yuan, up 35.7% [6]. - The company achieved a reduction in raw material and consumables expenditure to 892 million yuan, a decrease of 2.2% year-on-year, due to supply chain optimization [7]. Group 3: Expansion Plans - Xiaocaiyuan plans to open 3,000 new stores over the next 5-7 years, with a current total of 672 stores, including 176 in new first-tier cities and 291 in lower-tier cities [8][9]. - The company has a clear focus on domestic market expansion and does not prioritize entering overseas markets at this stage, emphasizing the importance of a mature supply chain for maintaining food quality [9][10].

Core Insights - The company, Xiaocaiyuan, has experienced significant growth in a competitive restaurant industry by focusing on high cost-performance and practical operations, leading to nearly 700 stores in 12 years and substantial revenue and profit increases in the first half of the year [1][9]. Group 1: Business Philosophy - Xiaocaiyuan's operational philosophy is centered around "practical management," emphasizing providing delicious and affordable meals without gimmicks, focusing on fresh ingredients and genuine cooking methods [2][3]. - The company aims to solve customer pain points by ensuring meals are tasty, served quickly, and made with trustworthy ingredients, maintaining a customer price point of 50-70 yuan [2][3]. Group 2: Supply Chain and Quality Control - Xiaocaiyuan has invested in a robust supply chain, including a cold chain logistics system and a 200-acre organic vegetable base, ensuring the freshness and safety of ingredients [3][4]. - The company has established 15 distribution centers in key cities, each serving 40 to 60 stores daily, and is set to launch a new processing plant with an investment of 450 million yuan to enhance food safety and supply chain efficiency [4]. Group 3: Employee Culture and Team Cohesion - The company promotes a "family culture," prioritizing employee well-being and growth, which fosters a strong sense of loyalty and commitment among staff [6][7]. - During financial difficulties caused by the pandemic, employees and shareholders demonstrated solidarity, showcasing the company's strong internal cohesion and trust [8]. Group 4: Financial Performance - In the first half of the year, Xiaocaiyuan reported a 6.5% increase in revenue to 2.71 billion yuan and a 35% increase in net profit to 382 million yuan, attributed to optimizing store models and enhancing operational efficiency [9][10]. - The company has adapted to changing market conditions by refining its store size and focusing on supply chain improvements, demonstrating resilience in a challenging environment [9][10].

Core Viewpoint - The company, Xiaocaiyuan, aims to expand its store count to over 3,000 in the next decade, with a target of 1,000 stores by the end of next year, supported by supply chain optimization and talent development [2] Financial Performance - Xiaocaiyuan reported a revenue of 2.714 billion RMB for the first half of the year, a year-on-year increase of 6.5% [2] - The net profit attributable to shareholders was 382 million RMB, reflecting a 35.7% year-on-year growth [2] - Basic earnings per share reached 0.33 RMB, an increase of over 20% compared to the previous year [2] Cost Management - The company achieved a reduction in raw material costs to 892 million RMB, down 2.2% year-on-year, due to centralized purchasing [2] - Employee costs for the first half of the year were 666.4 million RMB, a decrease of 8.2% year-on-year, attributed to improved management efficiency [2][3] - Employee costs as a percentage of revenue decreased from 28.5% to 24.6% [2] Customer Metrics - The average customer spending in the first half decreased from 60.4 RMB to 57.1 RMB [3][4] - The overall table turnover rate remained stable at 3.1 times per day [3][4] Business Segmentation - Dine-in revenue for the first half was 1.647 billion RMB, growing by 2.2%, while takeout revenue was 1.0574 billion RMB, increasing by 13.7% [5] - The company plans to maintain a takeout to dine-in ratio of approximately 30% to 70% [5] Store Expansion - The number of stores increased from 617 to 672 within a year, with over 40% of stores located in third-tier cities [5][6] - The company plans to open 3,000 new stores in the next 5-7 years, focusing on direct-operated stores [7] Leadership and Future Plans - The company emphasizes an internal promotion model for its management team, with over 100 operational managers being former store managers or chefs [7] - While international expansion is on the agenda, the primary focus remains on the domestic market due to its vast potential [7]