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年终盘点2025汽车市场的“龙门一跃”:油退电进,全球登顶
3 6 Ke· 2026-01-12 10:37
Core Insights - The penetration rate of new energy vehicles (NEVs) in China has surpassed 50%, marking a significant shift in the automotive market dynamics, transitioning from a "policy-driven" to a "product-driven" model [1][10] - The year 2025 is seen as a pivotal moment for the Chinese automotive industry, with the market experiencing a fundamental transformation akin to a "Nokia moment" [1] - The competition is evolving from price wars to value wars, emphasizing technology and product quality over mere volume [11] Industry Overview - In 2025, China's automotive manufacturers are projected to achieve global sales of 27 million vehicles, securing the top position in the global new car sales rankings for the first time [2] - China has overtaken Japan to become the world's largest automobile exporter, with NEVs accounting for a significant portion of this growth [4] - The domestic market's NEV sales are nearing 60%, reflecting a structural change in consumer preferences [4] Sales and Market Penetration - By November 2025, the retail penetration rate of NEVs reached 53.6%, with projections for the full year estimating a rate of 54.0% [6] - The rapid increase in NEV penetration is attributed to a combination of policy support, technological advancements, infrastructure development, and market demand [7] Policy and Technological Developments - The exit of purchase subsidies in 2023 has been offset by continued tax exemptions and various local incentives, which have helped maintain consumer interest in NEVs [7] - 2025 is expected to be a year of technological breakthroughs in NEVs, with advancements in high-voltage platforms, solid-state batteries, and smart driving technologies [8] Infrastructure and Consumer Experience - The expansion of charging infrastructure is crucial for alleviating consumer concerns about range anxiety, with projections of 20 million charging stations by the end of 2025 [9] - The cost advantages of NEVs are becoming increasingly apparent, with electric vehicles offering significantly lower operating costs compared to traditional fuel vehicles [9] Competitive Landscape - The shift from price competition to value competition is reshaping the industry, with companies focusing on technological innovation and profitability [11] - Some companies, like Leap Motor, have emerged as strong competitors, achieving significant sales growth and profitability [13] Global Expansion - In 2025, China's automotive exports are expected to exceed 7 million units, with NEV exports alone projected to reach 2.315 million units, marking a 102.9% increase [21] - Chinese automakers are transitioning to a "global + local" model, emphasizing localized production and R&D to better penetrate international markets [22] Challenges and Future Outlook - Despite rapid growth, challenges such as trade protectionism and compliance costs remain significant hurdles for Chinese automakers in global markets [24] - The automotive industry is expected to continue evolving, with a focus on sustainable growth and value creation as it navigates the transition from a subsidy-driven to a market-driven environment [25]
中国跃升澳大利亚第二大新车来源国,市占率突破20%
Guan Cha Zhe Wang· 2026-01-12 10:21
Core Insights - In the past year, Chinese-made cars have surpassed 250,000 units sold in Australia, making China the second-largest source of new cars in the country [1] - The Australian Federal Chamber of Automotive Industries (FCAI) reported that total new car sales in Australia reached 1.209 million units in 2025, with Chinese car sales accounting for 252,702 units, representing a growth rate of over 31% and a market share of 20.4% [1][2] Sales Data - In 2025, the sales figures for cars from various countries are as follows: Japan (358,981 units), Thailand (249,958 units), China (252,702 units), and South Korea (149,966 units) [2] - The market share for Chinese cars has increased from 0.9% in 2018 to 20.3% in 2025, indicating significant growth in the Australian automotive market [2] Brand Performance - Chinese brands such as Great Wall, BYD, and MG have entered the top ten best-selling brands in Australia, with Chery expected to join the ranks by 2026 [3] - BYD's Shark plug-in hybrid electric vehicle (PHEV) has shown strong market performance, contributing to a trend of electric pickups replacing traditional fuel pickups [5] Electric Vehicle Trends - In 2025, plug-in hybrid electric vehicle sales in Australia reached 53,000 units, a 130.9% increase from 2024, while hybrid electric vehicle (HEV) sales totaled 199,000 units, growing by 15.3% [7] - Battery electric vehicle (BEV) sales grew at a slower pace, reaching 103,000 units, a mere 1.1% increase, accounting for 8.3% of total passenger car sales [7] - The top ten electric vehicle models sold in Australia in 2025 were predominantly from Chinese manufacturers, with new entrants including Deep Blue, Leap Motor, and Zeekr [7]
比亚迪王朝首款D级SUV/轿车即将亮相,车长超5米
Feng Huang Wang· 2026-01-12 10:11
凤凰网科技讯 1月12日,比亚迪(002594)官方宣布,比亚迪王朝首款D级SUV唐9系、首款D级轿车汉9系即将亮相。 据媒体报道,在昨日的比亚迪王朝盛典活动上,王朝网销售事业部总经理路天透露,新车定于今年上半年正式亮相。 据悉,两款新车车身长度均超5米,官方还强调,大尺寸仅是产品的基础特征。其中,即将问世的王朝D级旗舰SUV,将是此前已亮相的Dynasty-D王朝D级 全尺寸概念车的量产版本。 在高端旗舰产品矩阵持续扩容的同时,比亚迪于主流家用新能源市场再推重磅新品。2026款宋Pro DM-i 220km长续航版已上市,新车共推出两款车型,官方 指导价分别为12.28万元、13.08万元,叠加3000元限时补贴后,限时权益价下探至11.98万元、12.78万元。 ...
【月度排名】2025年12月厂商销量排名快报
乘联分会· 2026-01-12 09:28
Core Viewpoint - The article highlights the performance of the Chinese automotive market in December 2025, noting a decline in retail sales for traditional vehicles while emphasizing growth in the new energy vehicle (NEV) sector and exports. The market is expected to transition into 2026 with a focus on new energy vehicles and a recovery in demand [4]. Sales Performance - In December 2025, the domestic narrow passenger car market retail sales reached 2.261 million units, a year-on-year decrease of 14.0% but a month-on-month increase of 1.6%. Cumulative sales for the year totaled 23.744 million units, reflecting a year-on-year growth of 3.8% [2]. - The wholesale sales ranking for December 2025 shows BYD leading with 414,784 units sold, followed by Geely and Chery with 236,817 and 234,736 units, respectively. Notably, BYD's sales decreased by 12.7% month-on-month and 18.6% year-on-year [5]. - For the entire year of 2025, BYD also topped the wholesale sales with 4.545 million units, marking a 6.9% increase year-on-year, while Geely's sales surged by 39.0% to 3.025 million units [6]. New Energy Vehicle Market - In December 2025, the NEV wholesale sales ranking was led by BYD with 414,784 units, despite a month-on-month decline of 12.7% and a year-on-year drop of 18.6%. Geely followed with 154,264 units, showing a year-on-year increase of 38.7% [9]. - The retail sales for NEVs in December 2025 also saw BYD at the forefront with 339,854 units sold, a month-on-month increase of 10.9% but a year-on-year decrease of 15.7% [13]. - For the full year, BYD maintained its dominance in the NEV sector with 3.485 million units sold, although this represented a year-on-year decline of 6.3% [14]. Market Trends and Future Outlook - The article notes that the end of the year typically sees a surge in vehicle purchases, but the depletion of subsidy funds across provinces has tempered this effect, leading to a more stable demand outlook heading into 2026 [4]. - The performance of various manufacturers indicates a competitive landscape, with traditional automakers facing challenges while NEV manufacturers like BYD and Geely continue to show resilience and growth potential [6][9].
【联合发布】一周新车快讯(2026年1月1日-1月9日)
乘联分会· 2026-01-12 09:28
Core Viewpoint - The article provides an overview of upcoming vehicle models from various manufacturers, detailing their specifications, market segments, and expected launch dates, highlighting the competitive landscape in the automotive industry for 2026 [2][5][10]. Group 1: Upcoming Models Overview - FAW Toyota will launch the Toyota bZ3 on December 31, 2025, targeting the B NB segment with a price range of 10.98 to 15.98 million yuan [10]. - Geely Auto is set to release the Geely Emgrand on January 1, 2026, in the A NB segment, priced at 7.29 million yuan [18]. - Lynk & Co will introduce the Lynk 08 EM-P on January 1, 2026, as a B SUV with a price of 20.58 million yuan [25]. - Smart will launch the smart 1 on January 1, 2026, in the AO SUV segment, priced at 13.99 million yuan [34]. - SAIC Passenger Vehicle will release the MG7 on January 6, 2026, in the B NB segment, with prices ranging from 13.79 to 17.89 million yuan [41]. - Beijing Hyundai will launch the Hyundai Santa Fe on January 6, 2026, in the B SUV segment, with a price range of 19.58 to 26.88 million yuan [49]. - GAC Toyota will introduce the Toyota Camry on January 7, 2026, in the B NB segment, with prices ranging from 19.58 to 26.88 million yuan [57]. - Dongfeng Honda will launch the Honda HR-V on January 8, 2026, in the A SUV segment, with prices between 15.99 and 17.59 million yuan [65]. - Xpeng Motors will release multiple models including the P7+, G7, G6, and G9 on January 8, 2026, with prices ranging from 18.68 to 27.88 million yuan [71][82][96]. - BYD will introduce the Qin PLUS DM-i and other models on January 8 and 9, 2026, with prices ranging from 7.98 to 12.68 million yuan [102][110][118]. Group 2: Technical Specifications - The Toyota bZ3 features a pure electric engine with a power output of 135 kW and a torque of 303 N·m, offering a range of up to 610 km [10]. - The Geely Emgrand is equipped with a 1.5L engine, producing 88 kW and 150 N·m of torque [18]. - The Lynk 08 EM-P has a 1.5T plug-in hybrid engine with a total power output of 300 N·m [25]. - The smart 1 offers a pure electric engine with a power output of 175 kW and a torque of 300 N·m, with a range of 410 km [34]. - The MG7 features a 1.5T engine with a power output of 138 kW and a torque of 300 N·m [41]. - The Hyundai Santa Fe is powered by a 2.0T engine, producing 182 kW and 353 N·m of torque [49]. - The Honda HR-V has a 1.5T engine with a power output of 134 kW and a torque of 240 N·m [65]. - The Xpeng P7+ offers both range-extended and pure electric versions, with the latter providing a range of 725 km [71]. - BYD's Qin PLUS DM-i features a 1.5L plug-in hybrid engine with a total power output of 210 km range [102].
2025年汽车制造发展最猛的,为何是河南?
3 6 Ke· 2026-01-12 09:13
2025年,中国汽车产业版图经历了一场深刻重构。 在新能源浪潮席卷全国的背景下,一个中部省份异军突起——河南。据国家统计局2025年1–11月数据显 示,河南汽车产量达134.74万辆,同比增长89.72%,跃居全国第十位,较2024年同期大幅提升7个名 次。 那么问题来了,2025年河南的汽车制造业为何会突然大爆发? 河南汽车产业为何会大爆发? 河南汽车产业的爆发,首先源于头部企业的集群式落地与产能释放。如果说过去河南只是汽车市场 的"流量入口",那么2025年,它已成为真正的"生产中枢"。 比亚迪郑州基地无疑是最大功臣。自2023年投产以来,截至2025年底已累计下线超100万辆汽车,贡献 产值突破1700亿元,占全省新能源汽车产量的80%以上。2025年春节后一次性招工2万人的举动,不仅 彰显其扩产决心,更直接拉动全省工业增速。作为"链主"企业,比亚迪在郑州航空港区带动上下游配套 企业超100家,形成整车—零部件—物流—服务的闭环生态。 与此同时,上汽集团在豫布局持续深化。累计投资超200亿元,整车产量突破200万辆,产值超千亿元。 2025年下半年,上汽将高端智能电动品牌智己导入河南生产体系,补齐了此 ...
纯电续航220KM、TBC技术下放,比亚迪宋Pro长续航版限时11.98万元起售
Zhong Guo Jing Ji Wang· 2026-01-12 08:14
Core Insights - BYD is launching the long-range version of the 2026 Song Pro DM-i, priced between 119,800 to 127,800 yuan, to enhance its competitive edge in the market [1] - The new model features a CLTC pure electric range of 220 km and a combined range of 1,600 km, addressing consumer demand for longer electric driving distances [2] Product Features - The 2026 Song Pro DM-i long-range version includes a larger capacity plug-in hybrid blade battery, significantly increasing the pure electric range to 220 km, suitable for daily commuters [2] - Interior enhancements include a smart cooling and heating refrigerator, ventilated and heated front seats, a panoramic sunroof, and a 15.6-inch central control pad, creating a high-quality comfort atmosphere [3] - The vehicle is equipped with the "Tian Shen Zhi Yan C-Auxiliary Driving System," providing comprehensive driving assistance across various scenarios, including highway and urban driving [3] Safety Features - The new model introduces a high-speed tire blowout stability control system, enhancing safety by stabilizing the vehicle during emergencies [4] - The vehicle's safety features include active safety systems like AEB and blind spot monitoring, along with a high-strength steel body and multiple airbags, creating a comprehensive safety framework [4] - The integration of a smart children's safety seat and relaxation devices like a neck massager and smart eye mask enhances the overall user experience [4]
大摩:比亚迪股份(01211)更新长续航车款 料内地同业将跟随
智通财经网· 2026-01-12 07:48
该行认为,新一轮车型周期将由畅销车款主导,即宋Pro/L及秦Plus/L系列,将对大众市场车型构成更大 压力,预计同行亦将很快推出具竞争力的长续航产品。 另一方面,该行表示比亚迪将向经销商延续每辆车666元的激励措施,以加速清理续航低于100公里车型 的库存。如将平均库存水平降至两个月以下,将为农历新年后的主要新车发布营造更有利的条件。 智通财经APP获悉,摩根士丹利发布研报称,现予比亚迪股份(01211)港股目标价126港元及"增持"评 级。比亚迪今年将持续更新其插电式混能车型,推出长续航版本,新增车型包括宋Pro/L DM-i及秦 Plus/L DM-i,该系列在2025年占比亚迪销量达20%。当中,宋Pro DM-i系列以限时优惠价格推出,定价 介乎9.98万至12.78万元人民币(下同),并提供3,000元补贴,以抵销近期车辆购置税上调的影响。 ...
大摩:比亚迪股份更新长续航车款 料内地同业将跟随
Zhi Tong Cai Jing· 2026-01-12 07:48
摩根士丹利发布研报称,现予比亚迪(002594)股份(01211)港股目标价126港元及"增持"评级。比亚迪 今年将持续更新其插电式混能车型,推出长续航版本,新增车型包括宋Pro/L DM-i及秦Plus/L DM-i,该 系列在2025年占比亚迪销量达20%。当中,宋Pro DM-i系列以限时优惠价格推出,定价介乎9.98万至 12.78万元人民币(下同),并提供3,000元补贴,以抵销近期车辆购置税上调的影响。 该行认为,新一轮车型周期将由畅销车款主导,即宋Pro/L及秦Plus/L系列,将对大众市场车型构成更大 压力,预计同行亦将很快推出具竞争力的长续航产品。 另一方面,该行表示比亚迪将向经销商延续每辆车666元的激励措施,以加速清理续航低于100公里车型 的库存。如将平均库存水平降至两个月以下,将为农历新年后的主要新车发布营造更有利的条件。 ...
8.98万起!2026款秦家族DM-i 210KM长续航版上市
Xin Lang Cai Jing· 2026-01-12 07:42
Core Viewpoint - The 2026 Qin L DM-i and 2026 Qin PLUS DM-i 210KM long-range versions have been launched, with prices ranging from 89,800 to 122,800 yuan, showcasing advanced technology and impressive range capabilities [2][5]. Group 1: Product Launch Details - The 2026 Qin L DM-i 210KM long-range version is priced at 112,800 to 122,800 yuan, while the 2026 Qin PLUS DM-i 210KM long-range version is priced at 89,800 to 99,800 yuan [2][5]. - The Qin series has achieved cumulative sales exceeding 2.7 million units [6]. Group 2: Technical Specifications - The 2026 Qin L DM-i offers a pure electric range of up to 210 km and a combined range of 2110 km when fully fueled and charged [6]. - The new model features a low NEDC fuel consumption of 2.79L per 100 km, translating to an average cost of 0.2 yuan per kilometer [3][6]. Group 3: Technology and Features - The vehicles are equipped with advanced technology, including the DiPilot 100 driving assistance system, cloud damping control system, W-HUD head-up display, and a smart refrigerator [6]. - The top configuration model includes a limited-time offer of a 3000 yuan TBC high-speed tire stability system [6].