Core Viewpoint - The company, Mingming (01768), has successfully exercised its overallotment option, resulting in the issuance of 2.3266 million H-shares, which represents approximately 15% of the total shares available for subscription under the global offering [1] Group 1 - The overallotment option was fully exercised by the global coordinators, which includes the company itself and its international underwriters [1] - The additional shares will be issued at a final offering price of HKD 236.60 per H-share [1] - The purpose of the additional shares is to facilitate the delivery of H-shares to subscribers who have agreed to delay the delivery of their subscribed shares under the global offering [1]

Core Viewpoint - The company, Ming Ming Hen Mang (01768.HK), has announced the full exercise of the over-allotment option, involving a total of 2,326,600 H-shares, which represents approximately 15% of the total shares available for subscription under the global offering [1] Group 1 - The over-allotment shares will be issued at a final offering price of HKD 236.60 per H-share, excluding various fees [1] - The over-allotment shares are intended to facilitate the delivery of H-shares to subscribers who have agreed to delay the delivery of their subscribed shares [1] - The Hong Kong Stock Exchange has approved the listing and trading of the over-allotment shares, which are expected to commence on February 13, 2026 [1]

香港交易及結算所有限公司、香港聯合交易所有限公司（「聯交所」）及香港中央結算有限公司對 本公告的內容概不負責，對其準確性或完整性亦不發表任何聲明，並明確表示概不就因本公告 全部或任何部分內容而產生或因依賴該等內容而引致的任何損失承擔任何責任。 除本公告另有界定者外，本公告內所用詞彙與湖南鳴鳴很忙商業連鎖股份有限公司（「本公司」） 所刊發日期為2026年1月20日的招股章程（「招股章程」）所界定者具有相同涵義。 本公告僅供參考，並不構成收購、購買或認購本公司證券的邀請或要約。本公告並非招股章 程。決定是否投資發售股份前，有意投資者應細閱招股章程，以了解下述有關本公司及全球發 售的詳細資料。任何有關發售股份的投資決定應僅依賴招股章程中所提供的資料而作出。 本公告不會直接或間接於或向美國（包括其領土及屬地、任何美國州份以及哥倫比亞特區）發 佈、刊發或派發。本公告並不構成或成為美國境內或於任何其他司法權區購買或認購證券的任 何要約或招攬的一部分。發售股份並無亦不會根據《1933年美國證券法》（經不時修訂）（「美國 證券法」）或美國任何州或其他司法權區證券法例登記，且不得在美國境內提呈發售、出售、抵 押或轉讓，惟根據美 ...

Core Viewpoint - The company "Ming Ming Hen Mang" has successfully positioned itself in the consumer market by focusing on low-cost, high-quality products and efficient supply chain management, achieving significant growth during the Chinese New Year consumption peak [3][27]. Group 1: Market Strategy and Performance - The company achieved a revenue of 46.371 billion yuan and a net profit of 1.559 billion yuan in the first three quarters of 2025, with a compound annual growth rate exceeding 200% over three years [3][27]. - The brand has established over 20,000 stores across China, focusing on community and town locations to cater to the needs of the lower-tier market [7][30]. - The company has built a comprehensive terminal network that meets the core demands of convenience and high cost-performance in the lower-tier market [7][30]. Group 2: Supply Chain Efficiency - The company has implemented a "direct connection with manufacturers and large-scale procurement" model, eliminating intermediaries and achieving a price advantage of approximately 25% compared to offline supermarkets [8][32]. - It has established 36 intelligent warehousing and logistics centers covering over 700,000 square meters, ensuring nationwide delivery within 24 hours [8][32]. - The company reported a cash and cash equivalents balance of 3.028 billion yuan and a net cash flow from operating activities of 2.189 billion yuan by the end of Q3 2025, providing solid support for marketing and supply chain upgrades [8][32]. Group 3: User-Centric Approach - The company has developed a user value system that encompasses product development, service experience, and marketing interaction, creating a comprehensive consumer experience [12][36]. - It launched popular products for the Spring Festival, including nut gift boxes and zodiac-themed snacks, with a notable product achieving sales of 960 million pieces in the first nine months of 2025 [12][36]. - The company has implemented standardized service protocols across its stores, enhancing customer satisfaction and loyalty [12][36]. Group 4: Brand Positioning and Cultural Engagement - The brand has successfully created a youthful and trendy image through precise positioning and innovative marketing strategies, resonating with consumer emotions [18][42]. - Collaborations with popular IPs and cultural elements have helped the brand become a cultural symbol during the Spring Festival, aligning with the growing trend of "intangible cultural heritage consumption" [18][42]. - The company has seen a significant increase in foot traffic and membership consumption during the Spring Festival, indicating strong market appeal [20][44]. Conclusion - The success of "Ming Ming Hen Mang" during the 2025 Spring Festival reflects its strategic advantages and the evolving trends in the Chinese consumer market, emphasizing the importance of understanding consumer needs and continuous innovation [23][47].

Core Viewpoint - The listing of "Mingming Hen Mang" on the Hong Kong Stock Exchange is seen as a signal of the peak for the bulk snack industry, indicating that the competitive landscape has reached a critical point where scale becomes a significant barrier to entry for other players [3][4][24]. Industry Analysis - The bulk snack retail sector is characterized by a "scale competition" where larger players like "Mingming Hen Mang" (with over 20,000 stores) dominate through purchasing power and pricing strategies, making it difficult for smaller regional brands to compete effectively [4][24]. - The dynamics of the market suggest that as companies grow, they gain not only lower procurement costs but also the ability to define product offerings, leading to a situation where price reductions by competitors inadvertently reinforce the market position of larger players [4][25]. Competitive Landscape - The industry is moving towards a dual oligopoly, where the competition is not just about speed or scale but about strategic direction, with smaller players needing to rethink their approaches to survive [26]. - Regional brands like "Dai Yonghong" are struggling as they focus on local preferences while larger brands emphasize price certainty, leading to a shift in consumer expectations [27][28]. Strategic Directions for Regional Players - Regional companies are encouraged to pivot away from direct price competition and explore three strategic paths: 1. Transition from "snack stores" to "city-level curators," focusing on local tastes and unique offerings rather than competing on price [30][31]. 2. Shift towards short-shelf-life, made-to-order products that are harder for large-scale operations to replicate, thus creating a niche market [33]. 3. Acknowledge market boundaries and aim to become a long-term fixture within a community, fostering strong local relationships and customer loyalty [35]. Market Characteristics in Hunan - Hunan is identified as a fertile ground for new consumption models due to its high frequency of snack purchases, strong community store presence, and a culture that embraces scaling from small businesses to larger chains [37][38].

Core Viewpoint - The Hong Kong IPO market has seen a surge in activity since the beginning of 2026, with insurance capital accelerating its investments in this market, indicating a strategic shift towards global asset allocation and a preference for undervalued quality assets [1][2]. Group 1: Insurance Capital Participation - Since January 2026, insurance capital has participated in cornerstone subscriptions for 10 Hong Kong IPOs, with a total subscription amount of HKD 1.558 billion, compared to HKD 2.620 billion for 12 IPOs in 2025 [1]. - Major cornerstone investors in recent IPOs include Ping An Life and Taikang Life, with Ping An Life acquiring 6 million shares of Muyuan Foods, representing 2.2% of the base issuance, and Taikang Life acquiring 943,100 shares of Dongpeng Beverage, representing 2.31% of the H-share issuance [3][4]. Group 2: Market Dynamics and Preferences - The current low-interest-rate environment makes the Hong Kong market an attractive avenue for insurance capital seeking global asset diversification, especially given the lower valuations and higher dividend yields of H-shares compared to A-shares [2]. - Insurance capital is increasingly focusing on "hard technology" and new consumption sectors, aligning with national strategic priorities, and has shown a tendency to engage in competitive bidding for select IPO projects [3]. Group 3: Long-term Investment Logic - In 2025, Hong Kong's capital market regained its position as the global leader in IPO fundraising, with a total of USD 37.4 billion raised, marking a new high since 2021 and surpassing the total of the previous three years [5]. - The average first-day increase for new stocks was 23.8%, with a cumulative first-month increase of 30.7%, particularly strong in the biotech and healthcare sectors, making the IPO market appealing for insurance capital seeking stable returns [5]. - Tax advantages for insurance companies, such as exemptions on dividend income from H-shares held for over 12 months, enhance the attractiveness of investing in Hong Kong stocks compared to individual investors and mainland public funds [5].

Group 1 - The core event is the planned IPO of the snack brand "Ming Ming Hen Mang" on January 28, 2026, which will become the first stock of its kind in the Hong Kong market, with a global offering of 14.1 million shares and expected net fundraising of over HKD 3 billion, leading to a market capitalization of approximately HKD 50 billion [1][8] - The market response has been enthusiastic, with a subscription rate exceeding 1500 times during the offering phase, and major cornerstone investors including Tencent, Temasek, and BlackRock collectively subscribing for HKD 1.5 billion [1][8] - This IPO marks a significant milestone in the snack retail industry, indicating a shift from rapid expansion to a focus on quality improvement and operational efficiency [1][4] Group 2 - The snack retail industry has experienced rapid growth, with the number of traditional snack retail stores increasing from about 8,000 in 2022 to over 45,000 by mid-2025, indicating a potential long-term opening space of approximately 74,000 stores nationwide, with about 20,000 additional stores possible [2][9] - As the market matures, companies are transitioning from merely increasing store numbers to enhancing operational efficiency and profitability, entering a phase of "high-quality growth" [2][4] - Leading companies like "Ming Ming Hen Mang" have improved their adjusted net profit margins from 2.3% in 2023 to 3.9% in the first three quarters of 2025, driven by reduced subsidies to franchisees and ongoing optimization of product categories [2][12] Group 3 - Developing proprietary products is becoming a key strategy for companies to enhance gross margins and brand differentiation, with over 30% of SKUs at "Ming Ming Hen Mang" being custom products developed in collaboration with suppliers [3][23] - Both "Ming Ming Hen Mang" and Wanchen Group have launched their own brand product lines, although the current sales proportion of these brands remains in the single digits, indicating significant room for growth compared to leading retailers in domestic and international markets [3][23] - Post-IPO, companies plan to allocate part of the raised funds towards product development and supply chain enhancement to further build their proprietary product systems [3][25] Group 4 - The structural changes in the industry are positively impacting upstream supply chain companies, as snack retail stores expand their offerings to include dairy, baked goods, and frozen foods, creating new growth opportunities for related suppliers [3][27] - The shift towards proprietary product development among downstream companies is leading to a more collaborative relationship with suppliers, moving from traditional trade procurement to joint product development and customization [3][27] - Manufacturers with strong R&D capabilities and the ability to respond flexibly to channel customization demands are expected to gain more orders and market share as the industry evolves [3][27]

Investment Rating - The report initiates coverage with a "Buy" rating for the company [2][56]. Core Insights - The company is a leading player in the snack retail industry, with significant growth in revenue and profit projected for the coming years. Revenue is expected to reach RMB 656.97 billion in 2025, RMB 837.49 billion in 2026, and RMB 925.80 billion in 2027, with corresponding growth rates of 66.98%, 27.48%, and 10.54% respectively. Net profit is forecasted to be RMB 23.01 billion, RMB 34.23 billion, and RMB 42.85 billion for the same years, reflecting growth rates of 176.05%, 48.73%, and 25.19% respectively [2][56]. Summary by Sections Company Overview - The company, founded in 2016, has rapidly expanded its store count to 21,041 by November 2025, with 59% of stores located in county and town areas. The company achieved a GMV of RMB 555 billion in 2024 and RMB 661 billion in the first three quarters of 2025, marking year-on-year increases of 262% and 74% respectively [7][15]. Store Expansion and Performance - The company has seen a continuous increase in store numbers, from 1,902 in 2022 to 21,041 by November 2025. The average daily order volume per store has also risen from 385 to 481 orders during the same period, with a year-on-year increase of 4.1% [15][21]. Financial Performance - The company reported revenues of RMB 393.4 billion and RMB 463.7 billion for 2024 and the first three quarters of 2025, respectively, with year-on-year growth of 282% and 75%. Net profits for the same periods were RMB 8.29 billion and RMB 15.59 billion, reflecting growth rates of 281% and 219% [43][44]. Profitability Metrics - The company's net profit margin improved from 1.67% in 2022 to 3.36% in the first three quarters of 2025. The adjusted net profit margin also increased from 1.90% to 3.90% during the same period, indicating enhanced profitability [44][56]. Future Projections - The report forecasts significant revenue and profit growth for the company, with expected revenues of RMB 656.97 billion, RMB 837.49 billion, and RMB 925.80 billion for 2025, 2026, and 2027, respectively. The corresponding net profits are projected to be RMB 23.01 billion, RMB 34.23 billion, and RMB 42.85 billion [2][56].

Investment Rating - The report initiates coverage with a "Buy" rating for the company [2][56]. Core Insights - The company is a leading player in the snack retail industry, with significant growth in revenue and profit projected for the coming years. Revenue is expected to reach RMB 656.97 billion in 2025, RMB 837.49 billion in 2026, and RMB 925.80 billion in 2027, with corresponding growth rates of 66.98%, 27.48%, and 10.54% respectively. Net profit is forecasted to be RMB 23.01 billion, RMB 34.23 billion, and RMB 42.85 billion for the same years, reflecting growth rates of 176.05%, 48.73%, and 25.19% respectively [2][56]. Company Overview - The company, founded in 2016, has rapidly expanded its store count from 1,902 in 2022 to 21,041 by November 2025, with a significant portion of stores located in county and town areas. The company achieved a GMV of RMB 555 billion in 2024 and RMB 661 billion in the first three quarters of 2025, marking year-on-year increases of 262% and 74% respectively [7][15]. Store Expansion and Performance - The company continues to expand its store network, primarily through franchising. The average daily order volume per store has increased from 385 in 2022 to 481 in the first three quarters of 2025, with total orders reaching 2.129 billion, a 97.3% increase year-on-year. The average GMV per store is also on the rise, with the company maintaining a low closure rate for franchise stores [21][37]. Financial Performance - The company has demonstrated strong revenue and profit growth, with revenues of RMB 393.4 billion and RMB 463.7 billion for 2024 and the first three quarters of 2025, respectively, reflecting year-on-year growth of 282% and 75%. The net profit for the same periods reached RMB 8.29 billion and RMB 15.59 billion, with adjusted profits showing similar growth [43][44]. Profitability Metrics - The company's net profit margin improved from 1.67% in 2022 to 3.36% in the first three quarters of 2025, while the adjusted net profit margin rose from 1.90% to 3.90%. The gross margin also increased from 7.45% to 9.73% during the same period, indicating enhanced profitability [44][50]. Future Projections - The report outlines optimistic projections for the company's financial performance, with significant revenue and profit growth anticipated through 2027. The expected earnings per share (EPS) are projected to be RMB 10.68, RMB 15.88, and RMB 19.88 for 2025, 2026, and 2027, respectively [56][57].

Core Viewpoint - The recent approval from the China Securities Regulatory Commission for Hunan Mingming Hen Mang Commercial Chain Co., Ltd. marks a significant breakthrough in its overseas listing process, highlighting its rapid rise in the retail sector as a notable IPO case by the end of the year [1] Group 1: IPO Process - The timeline of Mingming Hen Mang's IPO is concise and focused, with key dates including the initial application submission on April 28, 2025, and the receipt of the "full circulation" filing notice on December 11, 2025, which allows for the circulation of unlisted shares post-listing [2] - The company demonstrated a quick response to regulatory requirements, completing the process in just over seven months, which reflects the efficiency of its intermediaries and the recognition of its business model by regulators [2] Group 2: Business Model and Market Strategy - Mingming Hen Mang's success is attributed to its innovative snack store model, which targets the lower-tier market with a strategy of "low price + wide variety," offering over 2,000 SKUs to meet consumer demand for one-stop shopping [2] - The company employs a direct procurement model to reduce supply chain costs, allowing some products to be priced 30%-50% lower than traditional supermarkets [2] - As of Q3 2025, the company has expanded to over 8,000 stores across 30 provinces, with more than 70% of its market presence in lower-tier cities [2] Group 3: Financial Performance - According to the updated prospectus, the company is projected to achieve a revenue of 12 billion yuan in 2024, representing a 65% year-on-year growth, with a net profit margin of 8.2%, an improvement of 2.1 percentage points from 2023 [3] - The management emphasizes its core advantages in supply chain efficiency and digital operations, achieving an industry-leading inventory turnover of less than 30 days [3] Group 4: Challenges and Strategic Responses - Despite strong performance, there are concerns regarding long-term profitability due to intense competition, management risks with franchisees, and reliance on a few major suppliers [3][4] - The company plans to invest 1 billion yuan in building its own logistics base to reduce dependence on third-party logistics, increase the share of private label products from 15% to 30%, and leverage AI for store optimization [4] Group 5: Market Implications - If Mingming Hen Mang successfully lists on the Hong Kong Stock Exchange, its valuation will serve as a critical reference for the retail sector, with potential market capitalization estimated between 30 billion to 40 billion yuan, corresponding to a price-to-earnings ratio of 25-33 times [5] - The listing may trigger increased investment in the snack store sector and provide insights for traditional retail transformation through its focus on lower-tier markets and digitalization [5] Group 6: Conclusion - The IPO process of Mingming Hen Mang reflects the transition of the snack store sector from rapid growth to capitalization, symbolizing structural upgrades in the Chinese consumer market [6] - The ability of companies to build competitive advantages through supply chain depth and digital operations will determine their evolution from scale players to value benchmarks in the industry [6]