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高端化5年,小米如何靠创新逆天改命?
Xin Lang Cai Jing· 2025-09-28 05:25
特别声明:以上文章内容仅代表作者本人观点,不代表新浪网观点或立场。如有关于作品内容、版权或其它问 题请于作品发表后的30日内与新浪网联系。 ...
小米SU7首次亮相日本,有意在日本销售
Ge Long Hui A P P· 2025-09-28 05:21
格隆汇9月28日|小米的日本法人26日首次在日本展示了纯电动汽车(EV)"SU7"。该车于2024年3月在 中国上市,截至目前已售出30万辆以上。小米表达了未来在日本销售该车的意向。在当天召开的新产品 发布会上,小米公开了最高配置车型"SU7 Ultra"。该车在小米于东京秋叶原举办的活动上将持续展出到 9月28日。 ...
小米集团CEO雷军:很多门店小米17 Pro Max已经缺货,推荐大家试试小米17 Pro,手感也非常不错
Ge Long Hui· 2025-09-28 04:53
【免责声明】本文仅代表作者本人观点,与和讯网无关。和讯网站对文中陈述、观点判断保持中立,不对所包含内容 的准确性、可靠性或完整性提供任何明示或暗示的保证。请读者仅作参考,并请自行承担全部责任。邮箱: news_center@staff.hexun.com 格隆汇9月28日|雷军今日发微博表示:"很多门店小米17 Pro Max已经缺货,推荐大家试试小米17 Pro,手感也非常不错。" (责任编辑:宋政 HN002) ...
小米手机高端路还没找准
3 6 Ke· 2025-09-28 04:35
Core Viewpoint - The article discusses the changing perception of Xiaomi, highlighting that despite its strong sales, it struggles with brand identity and user trust compared to Apple, particularly in the high-end market [1][23]. Group 1: Product Experience - The Xiaomi 17 Pro Max has a design and feel that closely resembles the iPhone 16 Pro Max, but there are still noticeable differences in weight and overall premium feel [3][4]. - Users often compare Xiaomi devices with iPhones, indicating that while Xiaomi's design is on par, it lacks the same level of perceived quality and trust [3][4]. Group 2: Brand Philosophy - Xiaomi's approach to product design is seen as lacking a cohesive philosophy, contrasting with Apple's minimalist and unified design ethos [5][14]. - The article emphasizes that Xiaomi's products, despite having high specifications, lack the "soul" that resonates with consumers, which is crucial for building a strong brand identity [6][14]. Group 3: Target Audience - The article identifies a key demographic for high-end devices as "productivity users," such as professionals who rely on their devices for work, rather than casual users or tech enthusiasts [15][21]. - Xiaomi's current marketing strategies focus on flashy features rather than addressing the needs of productivity users, which may hinder its ability to penetrate the high-end market [21][22]. Group 4: Market Perception - Despite high foot traffic in stores and impressive daily sales, Xiaomi's stock market performance reflects investor concerns about its long-term profitability and ecosystem integration [23][24]. - The article points out that Xiaomi's ecosystem lacks a seamless workflow compared to Apple's, which can deter potential high-end users from committing to the brand [25][26]. Group 5: Ecosystem Challenges - Xiaomi's ecosystem is described as fragmented, with products that do not work together as efficiently as Apple's, leading to doubts about reliability and user experience [24][27]. - The article suggests that Xiaomi needs to shift its focus from a self-contained ecosystem to one that fosters partnerships and collaboration, similar to successful models used by top companies like Tencent and Apple [28][29].
小米汽车回应为何做定制服务:让更多人享受顶级豪车才有的体验
Huan Qiu Wang Zi Xun· 2025-09-28 04:24
Core Viewpoint - Xiaomi aims to democratize luxury car experiences through its new customization service, traditionally reserved for high-end vehicles, to enhance user experience and accessibility [3]. Group 1: Customization Service - The introduction of Xiaomi's customization service is a significant shift, as it was previously only available in top luxury cars [3]. - The decision to launch this service faced internal disagreements and was initially planned for release in July of the previous year but was postponed due to high costs and limited production capacity [3]. - Xiaomi recognizes that its YU7 car owners are discerning customers and aims to provide unique, high-quality options through small-batch production and skilled craftsmanship [3].
雷军称小米17ProMax多店缺货,推荐17Pro
Xin Lang Ke Ji· 2025-09-28 04:00
Core Viewpoint - Xiaomi's CEO Lei Jun announced that many stores are experiencing shortages of the Xiaomi 17 Pro Max, suggesting customers consider the Xiaomi 17 Pro as an alternative, which also offers a good user experience [1] Group 1 - Xiaomi 17 Pro Max is facing stock shortages in multiple retail locations [1] - Lei Jun recommends the Xiaomi 17 Pro as a viable alternative for customers [1] - The Xiaomi 17 Pro is noted for its good handling and user experience [1]
雷军称小米17ProMax多门店已缺货
Mei Ri Jing Ji Xin Wen· 2025-09-28 03:38
每经AI快讯,9月28日,雷军发微博表示:"很多门店小米17 Pro Max已经缺货,推荐大家试试小米17 Pro,手感也非常不错 。" (文章来源:每日经济新闻) ...
小米SU7首次亮相日本,有意在日本销售
日经中文网· 2025-09-28 03:28
Group 1 - The core viewpoint of the article is that Xiaomi is planning to expand its electric vehicle (EV) sales into Japan, following the successful launch of its EV "SU7" in China, which has already sold over 300,000 units [1][5]. - Xiaomi's "SU7 Ultra" model was showcased in Japan, with prices ranging from approximately 4.5 million yen for the standard model to 11 million yen for the highest configuration [3][4]. - The company aims to create an ecosystem in Japan similar to that in China, where its EVs can interact with Xiaomi smartphones and home appliances [2][3]. Group 2 - The "SU7" received 90,000 orders within 24 hours of its launch, indicating strong market demand [5]. - The company has plans to introduce another pure electric SUV, "YU7," which achieved over 200,000 orders within just 3 minutes of opening for orders [5]. - Xiaomi's confidence in rapidly increasing EV production and sales is highlighted by the significant order volumes and sales growth [5].
九问雷军:这就是小米17的实力?
Hu Xiu· 2025-09-28 02:29
小米17 PRO这回真不装了,雷军直接开怼苹果,发布会上价格刀法精准,硬是把旗舰价砍到苹果的6 折。连命名都跳过16,直奔17,和苹果对标不留余地。 ...
小米17、汽车定制服务发布 雷军:五年时间重塑,小米完成彻底蜕变
Sou Hu Cai Jing· 2025-09-28 02:29
Core Insights - Xiaomi's founder Lei Jun delivered his sixth annual speech focusing on "Change," unveiling the new Xiaomi 17 series and various ecosystem products, including Xiaomi's customized automotive services [1][3][20] - The launch of the Xiaomi 17 series showcases the company's continuous innovation in mobile, automotive, and technology ecosystems, marking a significant transformation over the past five years [3][20] Product Launches - The Xiaomi 17 series includes the standard version starting at 4499 yuan, the Pro version at 4999 yuan, and the Pro Max starting at 5999 yuan, with pre-sales beginning on September 27 [5][6] - The new Xiaomi products also include the Xiaomi Pad 8 starting at 2199 yuan, the Mi Home washing machine Pro starting at 3999 yuan, and the Mi TV S Pro Mini LED 2026 starting at 5199 yuan [5][19] Technological Innovations - The Xiaomi 17 series features the "Miao Enjoy Back Screen" innovation, which redefines smartphone interaction and enhances user experience with personalized features [6][8] - The series is powered by the fifth-generation Snapdragon 8 chip, utilizing a 3nm process, with CPU performance comparable to A19 Pro and a GPU performance increase of 34.6% [6][12] Automotive Developments - Xiaomi introduced its first customized automotive service, offering 26 personalized options for the Xiaomi YU7 Max and Xiaomi SU7 Ultra, aiming to provide a luxury experience [15][17] - The Xiaomi YU7 SUV has achieved over 40,000 deliveries since its launch, with a significant portion of buyers being families [15][17] Strategic Direction - Xiaomi aims to transition from an "Internet company" to a "hardcore technology company," with a commitment to invest 100 billion yuan in core technology research over the next five years [20][22] - The company has significantly increased its R&D investment from 9.3 billion yuan in 2020 to an expected 30 billion yuan in 2024, doubling its R&D personnel [22][24] Market Positioning - Xiaomi's SU7 series has become one of the best-selling cars in its category, and the company has made significant strides in the high-end smartphone and home appliance markets [25][19] - The company has successfully positioned itself against competitors like Apple, particularly in the high-end smartphone segment, and has seen substantial growth in its technology home appliance revenue [25][19]