Group 1 - The core objective announced by Xiaomi's founder Lei Jun is to achieve a total delivery target of 550,000 vehicles for Xiaomi Auto in 2026 [1] - Lei Jun acknowledged that the sales target of 550,000 units is conservative, considering Xiaomi Auto has only been in the market for less than two years and faces intense competition [3] - In 2025, Xiaomi Auto's total deliveries are projected to exceed 410,000 units, with over 50,000 units delivered in December 2025 [6] Group 2 - The Xiaomi YU7 model has achieved over 150,000 deliveries within six months, which is 2.3 times the delivery rate of the SU7 during the same period [6]

1月7日晚，小米创办人、董事长兼CEO雷军在直播中谈及"团队与相关KOL接触一事"的处 罚。雷军表示，这件事情为什么这么严重，不是因为这个KOL批评了小米，也不是因为这个 KOL得罪了米粉，是因为这个KOL一直在贬低，甚至诅咒小米用户，"作为企业我们肯定不 能容忍"。 版权声明 "我们的底线是什么？我们要坚定地站出来保护我们的用户，保护我们的车主，绝对不能容 忍任何诋毁车主、诅咒车主的KOL，不能和这样的人合作。这就是我们的底线。我们的公关 部确实做得不好，所以公司决定对他们进行批评和处罚。"雷军表示，过去八、九个月，小 米一直处在长期持续高烈度的负面舆情之中，让公关部团队疲惫不堪。他们的动作确实有些 变形，他也希望米粉朋友们给他们一个改过的机会。 此前，小米投放KOL"万能的大熊"的消息在米粉中引发巨大争议。1月6日深夜，@ 小米公 司发言人 发文表示，1月5日，关于团队与相关KOL接触一事，公司立刻启动了专项调查， 有了初步结论，公关部总经理徐洁云当晚就向大家同步决定：相关接触已立即终止，且承诺 未来不会合作。 综合自：界面新闻、 小米 责编：叶舒筠 校对：许欣 证券时报各平台所有原创内容，未经书面授权， ...

Core Insights - The new generation of Xiaomi SU7 has been officially launched, with over 360,000 units delivered in just 1 year and 9 months, averaging more than 17,000 units per month [1][9] - The Xiaomi SU7 has become the best-selling sedan priced above 200,000 yuan in the past year, recognized for its aesthetics, driving experience, technology, ecosystem, and safety features [1][9] - The new generation SU7 marks its first major update, incorporating customer feedback to enhance driving enjoyment and vehicle details [1][9] Upgrades Summary - **Safety Enhancements**: The vehicle features a 2200Mpa ultra-strong steel embedded roll cage, nine airbags (two additional side airbags for rear passengers), and a 1500Mpa anti-scratch beam with bulletproof coating at the battery pack's bottom [2][10] - **Advanced Driver Assistance**: The new model includes full standard configurations of laser radar, 4D millimeter-wave radar, 700TOPS computing power for assistance, and the Xiaomi HAD system [2][10] - **Chassis and Driving Experience**: Upgrades include the Xiaomi Super Motor V6s Plus, front four-piston calipers, and wider rear tires, with Pro and Max versions featuring dual-chamber air springs and CDC shock absorbers for improved driving quality [2][11] - **Battery Life Improvements**: The Pro version offers a maximum CLTC range of 902 kilometers, while the Max version can recharge 670 kilometers in just 15 minutes with a proprietary charging station [2][11] - **Aesthetic Updates**: New features include a "Capri Blue" exterior color, 20-inch sharp-edged wheels, and a redesigned interior with a new dark night theme, enhancing comfort and ambiance [2][11] - **Pricing and Availability**: The starting price for the new generation SU7 is set at 229,900 yuan, which is over 10,000 yuan more than the previous model. Customers can reserve with a 1,000 yuan deposit, with options to retain tax benefits for existing orders [3][11]

2026年1月6日深夜，小米公司发言人官方微博一则通报炸翻科技圈，用最硬核的处罚姿态回应了持续发 酵的KOL合作争议。通报明确：涉事经办人员因严重违规被直接辞退，集团副总裁兼CMO许斐、公关 部总经理徐洁云因管理失职，双双被通报批评，扣除2025年相关绩效成绩，取消全年奖金。短短百余字 的处罚决定，背后是米粉滔天的怒火，更是小米对核心用户群体的紧急"止血"。 这场震动行业的舆情风暴，源头要追溯到1月5日下午的一则网传消息。有网友曝光小米团队正与知名 KOL"万能的大熊"（本名宗宁）洽谈商业合作，甚至传出双方已达成年度框架合作的说法。消息一出， 瞬间点燃米粉群体的抵制情绪——在米粉圈，"万能的大熊"早已是公认的"反米先锋"，不仅长期公开贬 低小米产品战略，更曾放出"小米不会死，死的是米粉"这种诛心言论，此前还因编造企业对立谣言被法 院判决道歉并赔偿16万余元。 让米粉彻底破防的，是一张流传的群聊截图。截图中，"万能的大熊"轻描淡写地炫耀"很简单，因为小 米投了我呀"，语气里的挑衅彻底刺痛了核心用户。 大量米粉涌入雷军、徐洁云等高管的微博评论区，有人晒出从小米1代到最新机型的收藏清单，直言"多 年支持的底气被这波 ...

IT之家 1 月 7 日消息，小米创办人、董事长兼 CEO 雷军今晚进行直播。 雷军表示："看到黑色的内饰大家觉得是老登风，其实我们做了大量的用户调研，很多用户都希望有纯黑色的内饰。" 雷军进一步举例称："我们为了避免黑色的座椅显得闷，都做了灰色的缝线。当你真实体验的时候，是沉稳中有些跳跃，还是蛮有时尚感的。" 内饰部分则是此次升级的重点。新一代 SU7 采用了全新的内饰设计，质感大幅提升。车内新增了"暗夜黑"内饰配色，双色方向盘、中控台、座椅以及氛围 灯等细节均经过全新设计。 品质感大幅提升 全新设计内饰颜色 暗夜黑 全新设计 双色方向盘 全新设计 中控台 全新设计 座椅 全新设计 氛围灯 雷军还表示，新一代 SU7 将有 4 套内饰供选择。 IT之家注意到，在外观设计方面，新一代小米 SU7 整体改动不大，延续了前代车型的设计，但新增了"卡布里蓝"配色。此外，新车还增加了 20 英寸锋刃轮 毂。 新ー代SU7 预计2026年4月上市 . HPH = (PPH ® @ univ @ 回 日 日 日 日 | 【 23.5 】 ( 23.5° > | 2 7 s 年 LI ロ g:81 lt m : % ...

Group 1 - The core point of the article is that Xiaomi's founder and CEO Lei Jun addressed a significant misreading incident regarding the company's new chip, the "玄戒 O1," during an internal meeting, attributing it to his poor state at the time [1][3] - Lei Jun explained that the internal code for the chip was "F1," and it was the first time he publicly read the name "玄戒 O1," which led to the mistake [3] - The incident was exacerbated when a well-meaning colleague recorded the meeting and shared it on social media, leading to public scrutiny and misinterpretation of Lei Jun's knowledge about the product [3] Group 2 - Xiaomi is set to unveil its self-developed SoC chip, "玄戒 O1," at the 2025 strategic product launch, which utilizes second-generation 3nm process technology and features a ten-core CPU, positioning it among the top tier in performance [4] - The team behind the "玄戒 O1" chip was awarded a significant prize at Xiaomi's 2025 technology awards, highlighting the company's commitment to innovation and technological advancement [4]

Core Viewpoint - Lei Jun, the CEO of Xiaomi, showcased a patent certificate during a live broadcast, asserting that the development of a new high-strength steel is a collaborative effort with Northeast University and Yucaitang, countering claims that the technology is sourced from suppliers [1]. Group 1: Patent and Technology - The patent certificate presented by Lei Jun details a "2200MPa hot-formed steel preparation process," which is a result of joint research and development [1]. - The technology enhances tensile strength to 2200MPa, significantly higher than the industry standard of 1500MPa, improving front door load-bearing capacity by 52.4% and B-pillar impact resistance by 70.5% [1]. - The advanced material has already been applied in critical load-bearing components of the Xiaomi YU7, including the A-pillar, B-pillar, and four door crash beams [1]. Group 2: Company Positioning - Lei Jun emphasized that the patent serves as a "technical ID," asserting that the 2200MPa capability is validated through research, testing, and mass production, inviting industry stakeholders to verify the material [1].

转自：贝壳财经 【#小米回应不做投放##小米回应雷军曾说不做投放#】在直播中，@徐洁云 表示，"网友问，雷军原来 说自己不做投放推广，结果这一次啪啪打脸，不仅投放了，而且还找的是不友好阵营的。其实十多年 前，雷总呢，确实在接受采访的时候说过，小米不投广告，基本上也没有市场部，公关部这样。但注 意，在那个时候，小米其实刚刚创业不久。也的确主要是靠工程师活跃在社区当中，活跃在微博上，跟 用户直接的沟通。但是现在呢，距离当时已经过去十多年了。小米的规模、我们的业务的复杂程度、跨 度也比跟当年完全不可同日而语，变化了很多。在这个过程当中呢，我们也逐步的向同行去学习，一点 一点呢，一步一步的呢，去建立了这个市场营销的体系。"雷军表示，"大家有时候会去这个俗称叫挖 坟，要去找很久以前的这个十几年前，我在某个地方说了某一句话，然后拿出来拿，跟今天的小米比。 当时的小米可能才一两千人，今天的小米已经七八万人。我觉得这个差很远。"各位网友，您怎么看？ @东方财经 #雷军回应一脚刹死最安全# ...

Core Viewpoint - The founder, chairman, and CEO of Xiaomi Group, Lei Jun, clarified during a live broadcast that he personally writes most of his posts on Weibo, often preparing them in advance and posting them during meetings or breaks, rather than being constantly active on social media [1]. Group 1 - Lei Jun emphasized that his busy schedule often leads him to post on social media during downtime, countering the perception that he is frequently engaged on platforms like Weibo and Douyin [1]. - He acknowledged that while he does occasionally post during meetings, he tries to minimize such behavior, indicating a focus on professionalism [1].

Group 1 - The core point of the article is that Xiaomi Group-W has been actively repurchasing its shares, with a total of 11.55 million shares bought back over three consecutive days, amounting to 448 million HKD [2] - On January 7, the company repurchased 3.90 million shares at a price range of 38.120 to 38.200 HKD, with a total repurchase amount of 14.8836 million HKD [2] - The stock price of Xiaomi Group-W closed at 38.160 HKD on the same day, reflecting a decline of 1.55%, while the total trading volume for the day was 7.325 billion HKD [2] Group 2 - Since January 5, the stock has experienced a cumulative decline of 5.26% during the repurchase period [2] - The detailed repurchase information shows that on January 6, 385,000 shares were repurchased at a maximum price of 38.900 HKD and a minimum price of 38.860 HKD, totaling 14.967 million HKD [2] - On January 5, 380,000 shares were repurchased at a maximum price of 39.320 HKD and a minimum price of 39.220 HKD, with a total repurchase amount of 14.92913 million HKD [2]