Core Viewpoint - Xiaomi, known for being "the most user-friendly" tech company, faced a significant backlash from its fanbase over a potential collaboration with a controversial digital blogger, leading to a series of rapid corporate responses including employee dismissals and public apologies [1][3][4]. Group 1: Incident Overview - The controversy began when a digital blogger, "万能的大熊," was rumored to be in talks for a collaboration with Xiaomi, which sparked outrage among Xiaomi fans due to the blogger's previous critical remarks about the company [4][5]. - Fans expressed their discontent on social media, demanding that Xiaomi not proceed with the collaboration, emphasizing that their purchasing decisions were at stake [5][6]. - Xiaomi's public relations team quickly confirmed the discussions but announced the termination of any potential collaboration, highlighting the importance of fan sentiment [5][6]. Group 2: Corporate Response - Following the backlash, Xiaomi took unprecedented actions by dismissing the employee involved in the collaboration discussions and reprimanding management, which is uncommon in the tech industry for a situation that had not yet resulted in direct financial loss [7][8]. - This response marked a significant moment where fans visibly influenced corporate decision-making, showcasing the power of consumer sentiment in shaping company policies [8]. Group 3: Broader Implications - The incident reflects a long-standing pattern of friction between Xiaomi and its fanbase, where critical evaluations of products often lead to polarized reactions and accusations against reviewers [11][12]. - There is speculation about the authenticity of some accounts representing Xiaomi fans, suggesting that not all vocal critics are genuine users, but may be part of a broader ecosystem of interests within the digital content landscape [14][15]. - The situation raises questions about how Xiaomi will navigate its relationship with its fanbase moving forward, especially when faced with dissent from within its own community [16].

Group 1 - The new Xiaomi SU7 has started pre-sales on January 7, with a price range of 229,900 to 309,900 yuan, and the Pro and Max versions have seen price increases of 14,000 and 10,000 yuan respectively [1][10] - The new model retains the design of the current Xiaomi SU7, featuring full laser radar, new color options, and enhanced body strength [4] - Interior upgrades include a new steering wheel design, removal of physical buttons in the center console, and improved seating design, with all models equipped with advanced braking systems and high-performance chips [6] Group 2 - The new Xiaomi SU7's powertrain has been upgraded, with the standard and Pro versions using a 752V silicon carbide high-voltage platform with a maximum power of 235 kW, while the Max version continues with an 897V platform providing 508 kW, and the CLTC electric range is 720/902/835 km respectively [8] - The new model addresses many pain points of the current version and is expected to see high demand after its launch [10] - The Geely Galaxy V900 has also started pre-sales on January 7, with a price range of 319,800 to 389,800 yuan [2][12] Group 3 - The Geely Galaxy V900 features a distinctive design with a large chrome grille and integrated lighting, and it is positioned as a mid-to-large MPV with dimensions of 5360/1998/1920 mm and a wheelbase of 3200 mm [12] - The interior offers flexible seating arrangements (6/7/8 seats), advanced entertainment systems, and a high-tech dashboard design [14] - The powertrain includes a 120 kW 1.5T engine paired with electric motors, providing a range of 220 to 260 km and a 0-100 km/h acceleration time of 6.5 seconds [15][17]

Core Viewpoint - The implementation of the half-price purchase tax policy for new energy vehicles and the continuation of the "two new" subsidy policy have introduced new variables for the domestic automotive market in 2026, leading to divergent sales targets among traditional and new car manufacturers [2]. Group 1: Traditional Automakers - Geely has set the highest sales target for 2026 at 3.45 million units, with a growth rate of 14%, including 2.75 million units for the Geely brand, 300,000 for Zeekr, and 400,000 for Lynk & Co [4]. - Dongfeng Group aims for a total sales target of 3.25 million units in 2026, with an estimated growth rate of over 30%, including 1.7 million units for new energy vehicles, representing a 63% increase [5]. - Chery Group has set a target of 3.2 million units for 2026, reflecting a 14% growth compared to 2025, with a total of 2.806 million units sold in 2025 [5]. - Great Wall Motors has lowered its 2026 sales target from at least 2.49 million to at least 1.8 million units, indicating a 36% increase from last year's actual sales [5][6]. Group 2: New Car Manufacturers - Leap Motor has set an aggressive target of 1 million units for 2026, following a record sales performance in 2025 [7]. - Xiaomi aims for a sales target of 550,000 units in 2026, a 34% increase from the previous year, with new models expected to launch [7]. - NIO has set a target of 456,000 to 489,000 units for 2026, with a growth rate of 40-50%, supported by the introduction of several new models [8]. Group 3: Market Outlook - The automotive market is expected to experience a "front low and back high" trend in 2026, with overall growth driven by favorable national policies [9]. - The continuation of the vehicle replacement subsidy policy is anticipated to mitigate the impact of the half-price purchase tax policy, providing a stabilizing effect on market growth [8][9].

"实话实说，我觉得营销是个中性词。其实，营销做得好，显然在正常的情况下是一种夸奖。但对我这 样一个工程师，对小米这样一个技术公司来说只靠营销，大家不妨仔细琢磨琢磨。"他说。 图源：雷军视频号 "营销不是坏事，但是产品是基础。我们在小米研发和产品上花的精力远超大家想象。"小米集团创始 人、董事长兼CEO雷军在1月7日晚的直播中谈及"营销大师"的标签。 图源：雷军视频号 雷军回忆称，"营销大师"这个标签源于2013年或2014年一档娱乐节目，节目中两个团队PK，一个由他 领队，另一个由刘强东领队。对方小组商量千万别跟雷军比营销，理由是他能卖出几十万台手机，后来 这一说法就被放大了。 "现在我一听到'营销'这两个字，都有点恶心。要是友商说小米营销做得好，那多半是污蔑，或者带有 恶意。"雷军坦言，当初在节目里那样说只是为了制造效果，本就是开玩笑，没想到被友商和竞争对手 加以利用。 "保护用户是企业的底线，必须坚定地站出来维护用户和车主的利益。绝不与诋毁车主的KOL合作。同 时，雷军承认公关部在处理此次事件中存在不足，公司因此决定对其进行批评和处罚。"雷军坦言，希 望大家给予公关部改过的机会，并呼吁米粉朋友们保持理性， ...

此前，小米投放KOL"万能的大熊"的消息在米粉中引发巨大争议。1月6日深夜，@小米公司发言人发文 表示，1月5日，关于团队与相关KOL接触一事，公司立刻启动了专项调查，有了初步结论，公关部总 经理徐洁云当晚就向大家同步决定：相关接触已立即终止，且承诺未来不会合作。 综合自：智通财经、小米 （文章来源：证券时报） 1月7日晚，小米创办人、董事长兼CEO雷军在直播中谈及"团队与相关KOL接触一事"的处罚。雷军表 示，这件事情为什么这么严重，不是因为这个KOL批评了小米，也不是因为这个KOL得罪了米粉，是 因为这个KOL一直在贬低，甚至诅咒小米用户，"作为企业我们肯定不能容忍"。 "我们的底线是什么？我们要坚定地站出来保护我们的用户，保护我们的车主，绝对不能容忍任何诋毁 车主、诅咒车主的KOL，不能和这样的人合作。这就是我们的底线。我们的公关部确实做得不好，所 以公司决定对他们进行批评和处罚。"雷军表示，过去八、九个月，小米一直处在长期持续高烈度的负 面舆情之中，让公关部团队疲惫不堪。他们的动作确实有些变形，他也希望米粉朋友们给他们一个改过 的机会。 ...

Group 1 - The core objective announced by Xiaomi's founder Lei Jun is to achieve a total delivery target of 550,000 vehicles for Xiaomi Auto in 2026 [1] - Lei Jun acknowledged that the sales target of 550,000 units is conservative, considering Xiaomi Auto has only been in the market for less than two years and faces intense competition [3] - In 2025, Xiaomi Auto's total deliveries are projected to exceed 410,000 units, with over 50,000 units delivered in December 2025 [6] Group 2 - The Xiaomi YU7 model has achieved over 150,000 deliveries within six months, which is 2.3 times the delivery rate of the SU7 during the same period [6]

1月7日晚，小米创办人、董事长兼CEO雷军在直播中谈及"团队与相关KOL接触一事"的处 罚。雷军表示，这件事情为什么这么严重，不是因为这个KOL批评了小米，也不是因为这个 KOL得罪了米粉，是因为这个KOL一直在贬低，甚至诅咒小米用户，"作为企业我们肯定不 能容忍"。 版权声明 "我们的底线是什么？我们要坚定地站出来保护我们的用户，保护我们的车主，绝对不能容 忍任何诋毁车主、诅咒车主的KOL，不能和这样的人合作。这就是我们的底线。我们的公关 部确实做得不好，所以公司决定对他们进行批评和处罚。"雷军表示，过去八、九个月，小 米一直处在长期持续高烈度的负面舆情之中，让公关部团队疲惫不堪。他们的动作确实有些 变形，他也希望米粉朋友们给他们一个改过的机会。 此前，小米投放KOL"万能的大熊"的消息在米粉中引发巨大争议。1月6日深夜，@ 小米公 司发言人 发文表示，1月5日，关于团队与相关KOL接触一事，公司立刻启动了专项调查， 有了初步结论，公关部总经理徐洁云当晚就向大家同步决定：相关接触已立即终止，且承诺 未来不会合作。 综合自：界面新闻、 小米 责编：叶舒筠 校对：许欣 证券时报各平台所有原创内容，未经书面授权， ...

Core Insights - The new generation of Xiaomi SU7 has been officially launched, with over 360,000 units delivered in just 1 year and 9 months, averaging more than 17,000 units per month [1][9] - The Xiaomi SU7 has become the best-selling sedan priced above 200,000 yuan in the past year, recognized for its aesthetics, driving experience, technology, ecosystem, and safety features [1][9] - The new generation SU7 marks its first major update, incorporating customer feedback to enhance driving enjoyment and vehicle details [1][9] Upgrades Summary - **Safety Enhancements**: The vehicle features a 2200Mpa ultra-strong steel embedded roll cage, nine airbags (two additional side airbags for rear passengers), and a 1500Mpa anti-scratch beam with bulletproof coating at the battery pack's bottom [2][10] - **Advanced Driver Assistance**: The new model includes full standard configurations of laser radar, 4D millimeter-wave radar, 700TOPS computing power for assistance, and the Xiaomi HAD system [2][10] - **Chassis and Driving Experience**: Upgrades include the Xiaomi Super Motor V6s Plus, front four-piston calipers, and wider rear tires, with Pro and Max versions featuring dual-chamber air springs and CDC shock absorbers for improved driving quality [2][11] - **Battery Life Improvements**: The Pro version offers a maximum CLTC range of 902 kilometers, while the Max version can recharge 670 kilometers in just 15 minutes with a proprietary charging station [2][11] - **Aesthetic Updates**: New features include a "Capri Blue" exterior color, 20-inch sharp-edged wheels, and a redesigned interior with a new dark night theme, enhancing comfort and ambiance [2][11] - **Pricing and Availability**: The starting price for the new generation SU7 is set at 229,900 yuan, which is over 10,000 yuan more than the previous model. Customers can reserve with a 1,000 yuan deposit, with options to retain tax benefits for existing orders [3][11]

2026年1月6日深夜，小米公司发言人官方微博一则通报炸翻科技圈，用最硬核的处罚姿态回应了持续发 酵的KOL合作争议。通报明确：涉事经办人员因严重违规被直接辞退，集团副总裁兼CMO许斐、公关 部总经理徐洁云因管理失职，双双被通报批评，扣除2025年相关绩效成绩，取消全年奖金。短短百余字 的处罚决定，背后是米粉滔天的怒火，更是小米对核心用户群体的紧急"止血"。 这场震动行业的舆情风暴，源头要追溯到1月5日下午的一则网传消息。有网友曝光小米团队正与知名 KOL"万能的大熊"（本名宗宁）洽谈商业合作，甚至传出双方已达成年度框架合作的说法。消息一出， 瞬间点燃米粉群体的抵制情绪——在米粉圈，"万能的大熊"早已是公认的"反米先锋"，不仅长期公开贬 低小米产品战略，更曾放出"小米不会死，死的是米粉"这种诛心言论，此前还因编造企业对立谣言被法 院判决道歉并赔偿16万余元。 让米粉彻底破防的，是一张流传的群聊截图。截图中，"万能的大熊"轻描淡写地炫耀"很简单，因为小 米投了我呀"，语气里的挑衅彻底刺痛了核心用户。 大量米粉涌入雷军、徐洁云等高管的微博评论区，有人晒出从小米1代到最新机型的收藏清单，直言"多 年支持的底气被这波 ...

IT之家 1 月 7 日消息，小米创办人、董事长兼 CEO 雷军今晚进行直播。 雷军表示："看到黑色的内饰大家觉得是老登风，其实我们做了大量的用户调研，很多用户都希望有纯黑色的内饰。" 雷军进一步举例称："我们为了避免黑色的座椅显得闷，都做了灰色的缝线。当你真实体验的时候，是沉稳中有些跳跃，还是蛮有时尚感的。" 内饰部分则是此次升级的重点。新一代 SU7 采用了全新的内饰设计，质感大幅提升。车内新增了"暗夜黑"内饰配色，双色方向盘、中控台、座椅以及氛围 灯等细节均经过全新设计。 品质感大幅提升 全新设计内饰颜色 暗夜黑 全新设计 双色方向盘 全新设计 中控台 全新设计 座椅 全新设计 氛围灯 雷军还表示，新一代 SU7 将有 4 套内饰供选择。 IT之家注意到，在外观设计方面，新一代小米 SU7 整体改动不大，延续了前代车型的设计，但新增了"卡布里蓝"配色。此外，新车还增加了 20 英寸锋刃轮 毂。 新ー代SU7 预计2026年4月上市 . HPH = (PPH ® @ univ @ 回 日 日 日 日 | 【 23.5 】 ( 23.5° > | 2 7 s 年 LI ロ g:81 lt m : % ...