小米CEO雷军："当时市场上没有合适的高性能电机。怎么办呢？我们这个项目就不做了吗？我们就一 咬牙一跺脚：狠下心来自己组团队自己干！这就是我们后来的小米V8s超极电机。" "你们知道为啥吗？因为我只要用了代工厂，别人就会说，' 这个技术是供应商技术 '。大家就明白了， 为什么这次V8S电机，我一定要自己干！"雷军说。 （文章来源：21世纪经济报道） 雷军介绍，这个电机甚至是在小米自己的工厂自己造的，连代工厂都没用。 ...

雷军：那个时间点就是理想L9发布，这个'彩电冰箱大沙发'的设计获得了现象级的成功，不少车厂就摸 着理想过河，也干得不错啊。哎，大家笑什么？我们该怎么干呢？是走自己的路，还是和大家一样抄作 业？这可能是小米汽车创办以来最激烈的争论实在吵不下去了，冷静一天以后再接着吵。吵着吵着大家 的观点就清楚了，就是理想这类大空间的SUV啊，很快就会有几十款车上市，如果我们也做一款同样的 车的话，肯定没前途。所以最后呢我们有了一个大胆的想法：是为驾驶者设计、做一辆好看好开、兼顾 家庭的日常使用的SUV。我们在当时推导出来，就是做一款运动型的SUV，一般只有豪车敢干啊，非常 非常的冒险。 （文章来源：21世纪经济报道） ...

Group 1 - The company, Xiaomi, aims to challenge the Nürburgring racetrack but initially faced skepticism from the organizers [2] - After several months of communication, the Nürburgring team agreed to meet with Xiaomi, indicating a breakthrough in negotiations [2] - During the meeting, the Nürburgring representatives questioned Xiaomi's intentions, highlighting the cultural differences and initial disbelief regarding a Chinese smartphone company's interest in the racetrack [2]

Core Insights - The core theme of the annual speech by Xiaomi's founder Lei Jun is "Change," focusing on the company's evolution in the automotive and semiconductor sectors, driven by a deep reflection five years ago [3][5][7]. Group 1: Company Strategy - Xiaomi's significant investments in automotive and semiconductor sectors are likened to the pressure of sending two children to college, indicating the long-term commitment required for these ventures [5]. - The company has invested over 100 billion yuan in R&D over the past five years, with 48.6% of its workforce dedicated to R&D, primarily in chips and automotive [5][9]. - The strategic shift towards high-end products is evident, with the launch of the Xiaomi SU7 Ultra, priced at 500,000 to 600,000 yuan, exceeding market expectations [9]. Group 2: Market Positioning - Xiaomi's approach to high-end market positioning involves a clear strategy of technological self-research and ecosystem collaboration, moving away from the "cost-performance" label [9][11]. - The Xiaomi 17 series is designed to directly compete with Apple's iPhone 17 series, showcasing the company's ambition to penetrate the high-end market [13]. Group 3: Organizational Development - The company emphasizes the importance of talent acquisition and financial resources as key survival strategies, addressing the challenges posed by rapid growth and the need for high-end talent in automotive and semiconductor fields [11]. - Lei Jun's management philosophy includes learning from failures and maintaining an optimistic outlook, which is crucial for the company's resilience [11]. Group 4: Ecosystem Integration - The integration of the Xiaomi 17 series with the new Surge OS 3 system aims to create seamless collaboration among various product lines, enhancing the overall value of Xiaomi's ecosystem [13].

Group 1 - The annual speech in 2025 will focus on the theme of "Change" [2] - The speaker emphasizes that nothing in life is predetermined and the key is having the courage to take the first step [2] - The speaker reflects on personal growth and recognizes that the biggest change has been in cognitive enhancement [2] Group 2 - The timing of this year's speech was adjusted to September to coincide with the launch of a new flagship product [3] - The speaker expresses optimism about the timing change, believing it will attract more attention to the theme of "Change" [3]

Core Viewpoint - Xiaomi is heavily investing in two major sectors: electric vehicles and self-developed chips, which are seen as critical for the company's future competitiveness and survival in a rapidly evolving market [4][17]. Investment in Electric Vehicles - Xiaomi's electric vehicle project, initiated in 2021, has shown promising results with the SU7 model achieving over 250,000 deliveries within a year and a half, making it the sales champion in the 200,000 yuan and above price segment [9]. - The company plans to ramp up production capacity, with the Beijing factory expected to reach an annual output of 300,000 vehicles by the second half of 2025, alongside a new factory in Wuhan [9]. Investment in Chip Development - Xiaomi restarted its chip development in 2021, aiming to produce its own 3nm SoC chip, the玄戒O1, by 2025, positioning itself as the fourth company globally to achieve this milestone [7]. - The company has invested a total of 1,020 billion yuan in core technology research from 2021 to 2025, with plans to invest an additional 2,000 billion yuan over the next five years [13]. Strategic Importance - The dual focus on electric vehicles and chip development is seen as essential for Xiaomi to maintain its competitive edge against established players like Tesla and Qualcomm [17]. - This strategy is viewed as a significant move to enhance China's position in the global technology landscape, potentially reshaping the narrative around domestic tech companies [17][18]. Leadership Perspective - CEO Lei Jun describes the pressure of these investments as akin to funding two children through college, emphasizing the high stakes involved [4][11]. - The company's shift from being known for cost-effectiveness to becoming a "hardcore tech player" reflects a bold strategic pivot in response to market challenges [17].

9月25日，2025雷军年度演讲在国家会议中心举办，小米集团创始人、董事长兼CEO雷军做了主题为"改变"的第六次个人年度演讲，分享玄 戒芯片及小米汽车背后的故事。在演讲后的发布会环节，雷军重磅发布了小米17系列数字旗舰、小米定制服务，及小米平板8系列、米家 三区洗衣机Pro、米家冰箱Pro 微冰鲜双系统法式平嵌、小米电视S Pro Mini LED 2026等多款人车家全生态新品。 2025年，小米数字旗舰迎来史上最大战略变阵，小米17系列产品线全面对齐苹果，升级标准版、Pro、Pro Max三杯机型，以全新产品矩阵 正面迎战苹果。 本次发布会的众多新品，全面展现了小米在手机、汽车和科技生态领域的持续创新成果，是小米过去五年硬核实力质变的坚实例证。其 中，小米17 Pro系列的"妙享背屏"创新，重构智能手机交互模式，为用户带来全新个性化表达和影像、游戏新体验；小米汽车全新推出 「小米定制服务」，提供车漆、轮毂、内饰等26项个性选配，让更多用户体验媲美百万豪车的专属定制服务；小米科技家电三款高端新品 连发，持续推动家电行业的产品形态创新和技术创新。 随着小米过去五年在底层核心技术上的高压强投入，以及高端化战略的 ...

Core Insights - The annual speech by Lei Jun, founder and CEO of Xiaomi, focused on the theme of "Change," highlighting the company's development over the past five years, particularly in the automotive and chip sectors [3][5][8] Group 1: Company Development - Xiaomi has faced significant challenges and criticisms, particularly from competitors like Apple, Samsung, and Huawei, which were described as "mountains" that seemed insurmountable [5][8] - The company has made substantial investments in self-developed chips, committing to a minimum of 500 billion yuan over the next ten years to ensure success in this area [5][7] - The launch of the Xiaomi 17 series smartphones was announced, with a starting price of 4,499 yuan, featuring a 7,000mAh battery and set to officially go on sale on September 27 [14][20] Group 2: Automotive Ambitions - Xiaomi's automotive project, particularly the SU7 Ultra, aims to compete with high-end brands like Porsche and Tesla, with the goal of creating the world's strongest electric performance vehicle [8][10] - The company has undertaken extensive research, including purchasing and disassembling three Tesla Model Y vehicles to learn from their design and engineering [10][12] - The SU7 project was officially initiated in December 2021, with significant progress reported by May 2022, despite initial setbacks that required the temporary suspension of the Ultra project [10][12] Group 3: Chip Development - Xiaomi's chip development journey began in 2014 but faced challenges, leading to a halt in the SoC chip development after the release of the "Surge S1" [7][8] - The company has restarted its chip development efforts, with the first chip, "Xuanjie O1," expected to be released in May 2024, marking a significant milestone in its strategy [7][8] - Lei Jun emphasized that self-developed chips are essential for Xiaomi's growth, stating that nearly all top tech giants have become chip leaders [7][8]

Core Viewpoint - Xiaomi has officially launched the new Xiaomi 17 series, which includes three flagship products, showcasing significant advancements in technology and design, aiming to compete directly with Apple's iPhone Pro series [1][10]. Product Features - The Xiaomi 17 features a 6.3-inch display, powered by the fifth-generation Snapdragon 8 mobile platform, and includes a 7000mAh battery, marking it as the largest battery capacity in a 6.3-inch flagship smartphone [1][7]. - The Xiaomi 17 Pro series, which includes the Xiaomi 17 Pro and Xiaomi 17 Pro Max, offers a 6.3-inch and 6.9-inch display respectively, both equipped with the same advanced features and a new "back screen" design [10][12]. Design and Build - The Xiaomi 17 standard version emphasizes a "small screen craftsmanship" approach, featuring a sleek design with a thickness of only 8.06mm and a weight of 191g, enhancing user comfort [3]. - The new LIPO technology reduces the bezel width to just 1.18mm, and the display achieves a peak brightness of 3500 nits, ensuring visibility even in bright outdoor conditions [4]. Camera and Imaging - The camera system includes the Leica Summilux optical system with a 50MP main sensor, ensuring high-quality imaging across various lighting conditions, and features like a 60mm telephoto lens with a ƒ/2.0 aperture [6][16]. - The Xiaomi 17 Pro series enhances imaging capabilities with advanced technologies, including the LOFIC high dynamic range technology, achieving a dynamic range of 16.5EV [16]. Battery and Charging - The Xiaomi 17's 7000mAh battery utilizes innovative technology to achieve high energy density, supporting 100W wired and 50W wireless charging [7][18]. - The Xiaomi 17 Pro series features even larger batteries, with the Pro model at 6300mAh and the Pro Max at 7500mAh, both supporting rapid charging protocols [18]. Communication and Connectivity - The communication capabilities of the Xiaomi 17 are industry-leading, covering over 210 countries and regions, and include an upgraded signal enhancement chip for improved connectivity [9][18]. Pricing and Availability - The Xiaomi 17 series is priced competitively, with the standard model starting at 4499 yuan, while the Pro and Pro Max models range from 4999 to 6999 yuan depending on configurations [19]. - The series will be available for purchase starting September 27, 2023, with special offers including a two-year screen protection plan [19].

Core Insights - Xiaomi's founder Lei Jun emphasized the company's ambition to compete directly with Apple by launching the Xiaomi 17 series, marking a significant shift towards high-end market positioning [5][15] - The company has invested heavily in self-developed chips, spending over $20 million on initial production, but the new flagship model does not feature these chips, raising questions about their readiness and market competitiveness [3][9][12] Product Launch and Strategy - The Xiaomi 17 series was introduced as a direct competitor to the iPhone, with a name change from Xiaomi 16 to Xiaomi 17 to signify this intent [5][15] - The starting price for the Xiaomi 17 is set at 4,499 yuan, featuring advanced design elements and specifications that aim to rival Apple's offerings [5][6] - The Xiaomi 17 Pro series includes innovative features such as a back screen for selfies and a protective case, with prices starting at 4,999 yuan [6] Chip Development and Challenges - Xiaomi's self-developed chip initiative faced setbacks, with Lei Jun acknowledging the need for high-end chips to ensure competitiveness in the smartphone market [3][9] - The company has invested 13.5 billion yuan in chip development, with the average cost of designing advanced chips reaching up to $1 billion [9][11] - Despite the significant investment, the Xiaomi 17 series will not utilize the self-developed chips, indicating ongoing challenges in achieving technological maturity and production capacity [11][12] Market Positioning and Brand Perception - Xiaomi aims to transition from being perceived as a "cost-effective" brand to a high-end competitor, with a current market share of 27.6% in the domestic high-end smartphone segment [15][16] - The company plans to expand its retail presence, targeting 30,000 stores in China and 400-500 overseas by the end of the year, to enhance brand visibility and consumer engagement [16] - Experts suggest that Xiaomi may need to create a sub-brand to establish a distinct high-end identity and overcome existing consumer perceptions [17]