智通财经APP获悉，李宁(02331)再涨超4%，截至发稿，涨3.82%，报21.18港元，成交额3.38亿港元。 摩根士丹利发布研报称，李宁预期2025年营收将实现温和增长，净利率预计稳定在高单位数的高位，意 味市场对其去年净利润的共识预期将上调。浦银国际认为，在当下较强的市场情绪下，一旦李宁品牌力 回升，以及流水改善出现较为明确的趋势，其股价有望获得较大的上升动力。 消息面上，李宁发布公告，2025年第四季度，李宁销售点（不包括李宁YOUNG）于整个平台的零售流 水按年录得低单位数下降。国信证券发布研报称，第四季度李宁大货流水下降低单位数，较第三季度环 比收窄，主要受益于线下渠道降幅收窄；折扣同环比加深低单位数，库销比改善至4-5个月。 ...

Core Viewpoint - Li Ning's stock has seen an increase of over 4%, currently trading at 21.18 HKD with a transaction volume of 338 million HKD, despite a reported decline in retail sales for Q4 2025 [1] Group 1: Sales Performance - Li Ning announced a low single-digit decline in retail sales for its sales points (excluding Li Ning YOUNG) across the platform for Q4 2025 [1] - Guosen Securities reported that the decline in Li Ning's bulk sales for Q4 was a low single-digit decrease, which is an improvement compared to Q3, primarily due to a reduction in the decline of offline channels [1] - The inventory turnover ratio improved to 4-5 months, indicating better inventory management [1] Group 2: Revenue and Profitability Outlook - Morgan Stanley forecasts a moderate revenue growth for Li Ning in 2025, with net profit margins expected to stabilize at a high single-digit level, suggesting an upward adjustment in market consensus for last year's net profit [1] - According to浦银国际, strong market sentiment could lead to significant upward momentum in Li Ning's stock price if there is a clear trend of brand recovery and improvement in sales [1]

Group 1: Outdoor Apparel Industry - The outdoor footwear and apparel industry has maintained rapid growth since 2021, with a CAGR of 25.3% for outdoor apparel and 18.4% for outdoor footwear, projected to grow by 24.5% and 16.3% year-on-year in 2025 respectively [24][26] - Online sales of outdoor footwear are growing faster than apparel, with outdoor footwear online sales growth maintaining over 40%, while certain apparel categories like jackets and sun-protective clothing are experiencing slower growth [24][26] - Key outdoor brands such as Kailas and Berghaus are showing strong momentum, while brands like The North Face are underperforming; the market is becoming more diversified with new brands emerging [25][26] Group 2: AI Application in Computing Industry - Major international companies are focusing on AI application in vertical scenarios, with OpenAI and Anthropic launching healthcare-focused AI models, enhancing compliance and professional services [28] - Domestic companies are also advancing in AI applications, with Alibaba upgrading health services and Tencent providing comprehensive support for mini-programs, indicating a strong push towards AI integration [28] - The market for AI applications is expected to see significant growth, with predictions indicating that the GEO market will reach $24 billion globally by 2026, driven by high consumer trust in AI applications in China [30][32] Group 3: Public Utilities Industry - The public utilities sector, including electricity, gas, and water, is characterized by its "essential" nature, with stable long-term growth prospects [32] - The transition to low-carbon energy sources is accelerating, with the share of clean energy consumption expected to reach 28.6% of total energy consumption by 2024, up 2.2 percentage points year-on-year [32][33] - There is a growing trend of overseas funds over-allocating to the public utilities sector, with significant increases in holdings by institutional investors in this industry [33]

Investment Rating - The report recommends a "Buy" rating for several companies including Shenzhou International, Huayi Group, Anta Sports, and Li Ning, with respective 2026 PE ratios of 12x and 15x for Shenzhou International and Huayi Group [2][9][26]. Core Insights - The textile and apparel industry is experiencing a mixed performance, with some companies showing resilience while others face challenges due to fluctuating orders and profit margins [1][3]. - The report anticipates a cautious improvement in downstream orders for 2026, supported by healthy inventory levels and strong sales performance from certain brands [2][20]. - The sportswear segment is expected to outperform the broader apparel market, driven by strong inventory management and long-term growth potential [3][26]. Summary by Sections Recent Revenue Performance - Several apparel manufacturers reported their 2025 revenue, with Feng Tai Enterprises, Ru Hong, and Yu Yuan Group showing year-on-year changes of -4.5%, +3.2%, and +0.5% respectively for the full year [1][12]. - In December 2025, Feng Tai Enterprises, Ru Hong, and Yu Yuan Group reported monthly revenues down by -0.6%, -3.6%, and -3.7% respectively [1][12]. Industry Outlook - The report indicates a weakening industry sentiment since H2 2025, with Southeast Asia's export performance continuing to surpass that of China [2][17]. - For 2026, the report expects cautious improvements in orders, with a focus on core brand performance and inventory management [20]. Investment Recommendations - Recommended stocks include Shenzhou International and Huayi Group, with Shenzhou International expected to achieve a 10% revenue growth in 2025 and Huayi Group's profits anticipated to recover gradually [2][25]. - Other companies to watch include Wei Xing Co., Kai Run Co., and Jing Yuan International, which are expected to benefit from the anticipated recovery in orders [2][26]. Market Performance - The textile and apparel sector has underperformed compared to the broader market, with the Shanghai and Shenzhen 300 index down by 0.57% while the textile manufacturing sector fell by 0.77% [30].

Group 1 - The core viewpoint of the articles indicates that Li Ning's overall retail revenue for Q4 2025 has experienced a slight decline, with offline and e-commerce channels showing mixed performance [1][2] - As of the end of Q4 2025, the number of Li Ning's main brand stores decreased to 6,091, reflecting a net reduction of 41 stores from the previous quarter and 26 stores from the end of the previous year [1] - The company has seen a deepening of discounts due to unfavorable winter sales and increased promotions for autumn and winter apparel, while inventory levels have improved, achieving a healthier sell-through ratio [1] Group 2 - In terms of product categories, the running segment has shown a mid-single-digit growth year-on-year, while categories such as basketball and sports lifestyle continue to experience negative growth [2] - Li Ning has opened its first outdoor store and "Dragon Store," targeting the light outdoor market and aiming to attract new customer segments, with a focus on urban commuting and leisure activities [2] - The company has adjusted its profit forecasts for 2025-2027, increasing the expected net profit figures due to anticipated government subsidies and cost-cutting measures, maintaining a "buy" rating [3]

机构：国盛证券 李宁YOUNG：2025Q4 童装业务或延续稳健增长态势。截至2025Q4 末李宁YOUNG 门店为1518 家（对 比年初净开50 家），从流水层面来看我们预计童装业务或有增长表现，表现优于成人，公司强化童装 业务推广，同时优化产品结构。 2025Q4 末库销比预计在4~5 之间，处于健康水平。此前的报告中我们提到出于对"国庆"、"中秋"双节 以及"双十一大促"的备货需要，2025Q3 末库销比或在5-6 之间，然而经过Q4 的多次大促和库存去化 后，我们预计到年底库销比或已经回到4-5 之间的健康水平。 我们预计公司2025 年归母净利润27.42 亿元，2026 年多维度营销举措开展，同时新店型逐步试水。基于 全年的销售表现，我们预计公司2025 年收入略有增长，归母净利润同比下降9%至27.42 亿元。 2026 年以来公司在国内多地陆续开设""店店"快闪店展示荣耀金标系列产品，同时随着冬奥会的临近， 李宁品牌登陆米兰时装周提升产品以及品牌曝光，2026 年我们预计公司将加大对于奥运相关活动以及 各运动品类的赞助力度，同时推动新店型"店店"试水，在产品层面跑步、综训或仍是公司销售主打， ...

机构：华泰证券 研究员：樊俊豪/张霜凝 渠道结构持续调整，龙店开设稳步推进 截至4Q25，李宁（不包括李宁YOUNG）门店6091 个，季度净关41 个，全年净关26 个，其中直营/批发 门店净关59 个/净开33 个；童装门店1518个，季度净增38 个，全年净增50 个，继续保持扩张态势。受 益于亏损店关闭及开关店节奏较好，2H25 渠道费用控制较好。此外，公司正积极布局多个垂类新店 型，包括龙店、户外店、篮球店，预计龙店未来1-2 个月内将在全国开设十余家快闪/慢闪店（我们统计 截至1.15 已开9 家），故宫花园店春节前后有望亮相、上海南京东路的龙店首店或将于2026 年中亮相。 折扣受暖冬影响加大，库销比回归健康区间 我们预计4Q25 整体折扣同比及环比均加深低单位数，线下折扣绝对水平略深于6.5 折（含奥莱），其中 12 月因冬季气温偏暖，公司加大冬装清货力度，导致折扣加深幅度较为显著。但在积极的库存管理 下，我们预计期末全渠道库销比已回落至4-5 个月的健康区间，各渠道的库龄结构亦保持良好。 盈利预测与估值 考虑到25 年公司精细化管理有望优化费用水平，带动盈利能力持续提升，但26 年作为奥运大 ...

Core Viewpoint - The company reported a low single-digit decline in retail sales for the fourth quarter ending December 31, 2025, with offline channels experiencing a mid single-digit decline and e-commerce remaining flat [1][2][3] Retail Performance - As of December 31, 2025, the total number of sales points in China was 6,091, a net decrease of 41 from the previous quarter, with retail business decreasing by 59 and wholesale business increasing by 33 [1] - The decline in sales was primarily due to offline channels, although the rate of decline has narrowed compared to the previous quarter [2][3] Sales and Discounts - The fourth quarter saw a low single-digit decline in sales, which improved compared to the mid single-digit decline in the third quarter, with e-commerce performing better than offline channels [3] - Discounts deepened in the fourth quarter, with the absolute level slightly above 60%, particularly in December due to increased promotional efforts for autumn and winter apparel [4] Inventory Management - The inventory turnover ratio improved to a healthier level of 4-5 months, down from 5-6 months in the previous quarter, indicating effective inventory management [4] - Direct sales channels showed better inventory turnover compared to wholesale channels [4] New Product Launches - The company launched a series of new products in the fourth quarter, including innovative running shoes designed for rainy weather and new basketball models [4] - The introduction of new store formats, such as outdoor specialty stores and "dragon stores," is expected to contribute to long-term sales growth [4][5] Financial Forecast - The company has adjusted its profit forecasts upward, expecting net profits of 26.2 billion, 28.0 billion, and 32.9 billion yuan for 2025-2027, reflecting a year-on-year change of -13.1%, +7.0%, and +17.3% respectively [5][6] - The target price has been raised to 22.1-23.3 HKD, corresponding to a PE ratio of 19-20 times for 2026, maintaining an "outperform" rating [5][6]

流水表现仍有所承压，零售表现好于批发。由于整体消费较为疲软和竞争环境激烈，25Q4 公司全平台 流水（不包括李宁YOUNG）同比录得低单位数下滑，其中线下渠道（包括零售及批发）录得中单位数 下滑，零售渠道录得低单位数下滑，批发渠道录得中单位数下滑，零售好于年初预期，下半年加大了清 货和促销力度，使得零售表现好于批发；电商渠道持平，其中表现较好的渠道有抖音（双位数增长）、 京东（单位数增长）、唯品会（库存出清的重点渠道）。从不同的品类来看，跑步录得中单位数增长， 运动生活和篮球品类均录得负增长，户外品类表现较好。库存和折扣方面，Q4 库销比为4-5，保持健康 水平，但折扣同比和环比均有低单位数加深，目前略深于6 折中段（口径包含奥莱等所有特卖渠道）， 主要是由于暖冬需要加大折扣来清库存。未来公司也会通过产品的调整优化来改善流水表现。 门店数量下降，新店型或将带来惊喜。截止12 月31 日，李宁大货（不包括李宁YOUNG）门店数量为 6091 个，较Q3 末净减少41 个，年初至今净减少26个，其中直营零售门店净减少59 个，批发门店净增 加33 个；童装门店数量1518 个，较Q3 末净增加38 个，年初至今净 ...

Investment Rating - The report maintains a "Buy" rating for Li Ning with a target price of 24 HKD, based on a 20x PE for 2026 [1][3][7]. Core Insights - Li Ning's overall platform revenue (excluding Li Ning YOUNG) experienced a low single-digit decline in Q4 2025, with offline channels seeing a mid-single-digit decline while e-commerce growth remained flat [2][3]. - The retail performance outperformed wholesale due to increased clearance and promotional efforts in the second half of the year, with notable growth in specific e-commerce channels like Douyin and JD [2]. - The introduction of new store formats, particularly the "Dragon Store," has been well-received, targeting consumers who value quality and brand prestige, indicating potential for future growth [3]. Financial Summary - Revenue projections for 2025-2027 are adjusted to 28.941 billion RMB, 30.559 billion RMB, and 31.889 billion RMB, respectively, with expected EPS of 1.04, 1.08, and 1.17 RMB [5][11]. - The company anticipates a recovery in profitability with a projected net profit of 2.675 billion RMB in 2025, increasing to 2.787 billion RMB in 2026 and 3.006 billion RMB in 2027 [5][11]. - The gross margin is expected to remain stable around 49.4% for the coming years, reflecting effective cost management [5][12].