纺织服饰/服装家纺 2024 年跑步驱动增长，巩固基础，蓄力长期 ——港股公司信息更新报告 2025 年 03 月 31 日 《2024Q1 流水符合预期，零售折扣低 单改善—港股公司信息更新报告》 -2024.4.25 | 吕明（分析师） | 周嘉乐（分析师） 张霜凝（分析师） | | --- | --- | | lvming@kysec.cn | zhoujiale@kysec.cn zhangshuangning@kysec.cn | | 证书编号：S0790520030002 | 证书编号：S0790522030002 证书编号：S0790524070006 | |  2024 | 年跑步驱动增长，巩固基础，务实发展，维持"买入"评级 | 2024 年公司实现营收 286.76 亿元(同比+3.9%，下同)，归母净利润 30.13 亿元 (-5.5%)，净利率 10.5%（-1.0pct），符合预期，派息率从 45%提至 50%。考虑加 盟渠道健康发展短期影响发货增速以及加大对运动资源的费用投入，我们下调 2025-2026 年并新增 2027 年盈利预测，预计 2025-2027 年归母净利润为 ...

2025 年 3 月 31 日 公司研究 24 年表现平稳，25 年将加大投入、促品牌力向上 ——李宁（2331.HK）2024 年业绩点评 买入（维持） 当前价：17.16 元港币 作者 分析师：姜浩 执业证书编号：S0930522010001 021-52523680 jianghao@ebscn.com 分析师：孙未未 执业证书编号：S0930517080001 021-52523672 sunww@ebscn.com 分析师：朱洁宇 执业证书编号：S0930523070004 021-52523842 zhujieyu@ebscn.com 市场数据 | 总股本(亿股) | 25.85 | | --- | --- | | 总市值(亿港元)： | 443.55 | | 一年最低/最高(港元)： | 12.56/24.60 | | 近 3 月换手率： | 109.8% | 股价相对走势 -50% -40% -30% -20% -10% 0% 10% 20% 30% 40% 50% 60% 李宁 恒生指数 | 收益表现 | | | | | --- | --- | --- | --- | | % | 1M | ...

Investment Rating - The report maintains a "Buy" rating for the company, with an expected relative return of over 20% within the next six months [6]. Core Insights - The company reported a revenue of 28.7 billion RMB for 2024, a year-on-year increase of 3.9%, while the net profit attributable to shareholders was 3 billion RMB, a decrease of 5.5%, resulting in a net profit margin of 10.5% [1]. - The second half of 2024 saw a revenue of 14.3 billion RMB, reflecting a year-on-year growth of 5.5%, with a net profit of 1.1 billion RMB, down 0.4% year-on-year [1]. - The company declared a total dividend of 0.5848 RMB per share for the year, with a payout ratio of 50% [1]. Revenue Breakdown - By brand, the total number of stores at the end of 2024 was 7,585, a decrease of 83 from the beginning of the year. The main brand, Li Ning, saw a reduction of 123 stores to 6,117, while Li Ning Young increased by 40 stores to 1,468 [2]. - In terms of channels, wholesale revenue reached 13 billion RMB, up 3% year-on-year; direct sales revenue was 6.9 billion RMB, slightly down by 0.3%; and e-commerce revenue was 8.3 billion RMB, up 10% year-on-year [2]. Product Performance - The company focuses on six core categories: running, basketball, fitness, badminton, table tennis, and sports lifestyle, with new product retail sales accounting for 85% of overall offline sales [3]. - Running sales increased by 25%, with over 10.6 million pairs sold from three new running shoe series. The company upgraded its "SOFT" technology matrix, enhancing product performance while ensuring comfort [3]. - Basketball sales decreased by 21%, with plans to promote street basketball culture through events in multiple cities [3]. Cost Management and Inventory - The gross margin for 2024 was 49.4%, an increase of 1 percentage point, attributed to a higher proportion of sales from the more profitable e-commerce channel and improved discounts in offline stores [5]. - Sales expenses rose by 1.3% year-on-year to 9.2 billion RMB, mainly due to increased market expansion efforts and brand promotion [5]. - Inventory turnover across all channels was maintained at a healthy level of four months, with channel inventory increasing in high units year-on-year [5]. Earnings Forecast - The report adjusts the earnings forecast for 2025-2027, projecting revenues of 29.5 billion RMB, 31.7 billion RMB, and 34 billion RMB respectively, with net profits of 2.8 billion RMB, 3 billion RMB, and 3.2 billion RMB [10].

24 年业绩符合预期，25 年起加大投入追求 中长期高质量发展 核心观点 盈利预测与投资建议 ⚫ 根据业绩公告，我们调整 24-26 年盈利预测，预计 24-26 年 EPS 分别为 1.17、0.99 和 1.15 元（原 1.2、1.37 和 1.54 元），参考可比公司，给予 2025 年 20 倍的 PE 估 值，目标价为 21.19 港币（1 人民币=1.07 港币），维持"买入"评级。 风险提示：运动服饰消费低于预期、终端去库存进度和新产品推广不及预期等 公司主要财务信息 | | 2022A | 2023A | 2024E | 2025E | 2026E | | --- | --- | --- | --- | --- | --- | | 营业收入(百万元) | 25,803 | 27,598 | 28,676 | 28,945 | 31,317 | | 同比增长 (%) | 14.3% | 7.0% | 3.9% | 0.9% | 8.2% | | 营业利润(百万元) | 5,415 | 4,256 | 4,110 | 3,462 | 4,033 | | 同比增长 (%) | 1.6% | -21 ...

31 Mar 2025 CMB International Global Markets | Equity Research | Company Update Li Ning (2331 HK) Conservative guidance but quite expected FY24 results were inline with market expectation while 4Q24 operating numbers were slightly better than expected. Going forward, on one hand, the Company is outlining conservative FY25E guidance and the plan to invest more for the future, and on the other hand, the numbers in 1Q25E are already trending better. Therefore, we tend to think the worst should have already gon ...

李宁还在继续维稳。 3月28日，李宁公司发布2024年财报，全年营收286.76亿元，同比增长3.9%；净利润30.13亿元，同比下跌5.46%；集团整体毛利率49.4%，较去年提升1个百 分点。 业内普遍认为，李宁全年的业绩符合预期。 摩根士丹利称，李宁净利润下滑是因为"投资物业"减值的拖累。市场会正面解读业绩结果，这意味着，该公司的盈利可能优于部分投资者的预期。 财报发布后，李宁股价走高，盘中涨超6%创周内最高，当日报收17.16港元/股。 | | 截至12月31日止年度 | | 變動 | | --- | --- | --- | --- | | | 2024年 | 2023年 | (%) | | 收益表項目 | | | | | (除特別註明外,所有金額均以千元人民幣列示) | | | | | 收入 | 28.675.643 | 27.598.491 | 3.9 | | 毛利 | 14,156,103 | 13.352.055 | 6.0 | | 經營利 糧 | 3,678,206 | 3.559.087 | 3.3 | | 息稅前利潤加折舊及攤鎖(EBITDA)(附註1) | 6,379,193 | 6. ...

Core Viewpoint - 2024 is a significant year for sports, with Li Ning demonstrating strong financial performance and brand improvement, positioning itself for future growth as a new sponsor for the Chinese Olympic Committee [1][8]. Financial Performance - Li Ning achieved revenue of 28.676 billion RMB, a year-on-year increase of 3.9% [2]. - The net profit reached 3.013 billion RMB, with a net profit margin of 10.5% [2]. - Gross profit was 14.156 billion RMB, up 6.0% from the previous year, with an overall gross margin of 49.4%, an increase of 1 percentage point [2]. Operational Highlights - Li Ning's operating cash flow was 5.27 billion RMB, a year-on-year increase of 12.4%, indicating strong risk resilience and efficient supply chain management [3]. - The inventory turnover days were 64 days, with a cash cycle of 35 days, reflecting healthy inventory management [3]. - R&D expenditure increased by 9.4%, outpacing revenue growth, highlighting a commitment to innovation and product competitiveness [3]. Strategic Focus - Li Ning is deepening its focus on professional fields and product categories, enhancing brand value and long-term competitiveness [5]. - The company is concentrating on six core categories: basketball, running, fitness, badminton, table tennis, and sports lifestyle, with a comprehensive product layout [6]. - In basketball, Li Ning launched several successful models, including the "伽马" series, which topped annual basketball shoe rankings [6]. Brand and Market Positioning - Li Ning became the official strategic partner of the Chinese Men's Professional Basketball League in 2024, enhancing its brand recognition [7]. - The company has achieved significant success in running, with retail sales increasing by 25% year-on-year, and has sold over 10.6 million running shoes [6][7]. - The upcoming Olympic cycle starting in 2025 is expected to further strengthen Li Ning's brand image and market position [8]. Conclusion - Li Ning's solid performance reflects a strategic recalibration, focusing on operational quality, technological depth, and brand potential, setting the stage for a new growth cycle [8][9].

Investment Rating - The report maintains an "Add" rating for the company, indicating a positive outlook for its stock performance relative to the market [2][27]. Core Insights - The company demonstrated strong operational capabilities despite challenging market conditions, with a steady increase in dividend payout ratio to approximately 50% for the year [7]. - Revenue for 2024 reached 28.68 billion RMB, reflecting a year-on-year growth of 3.9%, outperforming expectations, primarily due to a strong recovery in Q4 sales [7]. - The company’s net profit for 2024 was 3.01 billion RMB, a decrease of 5.5% year-on-year, but adjusted for a one-time impairment loss, the profit would have shown a 5% increase [7]. - The company continues to focus on enhancing brand value and product innovation, particularly in the running segment, which saw a 25% increase in sales [7]. Financial Data and Profit Forecast - Revenue projections for the upcoming years are as follows: - 2023: 27.6 billion RMB - 2024: 28.7 billion RMB - 2025E: 28.8 billion RMB - 2026E: 30.1 billion RMB - 2027E: 31.2 billion RMB - The expected growth rates for these years are 7%, 4%, 0%, 4%, and 4% respectively [6]. - The forecasted net profit for 2025 is 2.48 billion RMB, with a projected PE ratio of 17 [6][17]. - The gross margin is expected to remain stable around 49.4% for 2025, with a slight increase in operating profit margin to 12.8% [7]. Sales Performance - The company’s footwear segment generated 14.3 billion RMB in revenue, a 7% increase, while apparel revenue decreased by 2.9% to 12.05 billion RMB [7]. - E-commerce sales grew by 10.3% to 8.3 billion RMB, while direct sales saw a slight decline of 0.3% [7]. - The company’s total store count at the end of 2024 was 7,585, with a net decrease of 83 stores, indicating a strategic focus on optimizing store performance [7]. Market Comparison - The company’s market capitalization is approximately 44.36 billion HKD, with a target market value of 48.3 billion HKD for 2025, suggesting a potential upside of 9% from current levels [7][17]. - Compared to peers, the company’s projected PE for 2025 is 18, which is competitive within the industry [17].

Investment Rating - The investment rating for the company is "Buy" (maintained) [2] Core Views - The company has shown operational efficiency improvements and is actively investing in cultivating competitive advantages. The revenue for 2024 is projected to be 28.676 billion, reflecting a year-on-year increase of 3.9%. The gross profit margin is expected to be 49.4%, with a slight increase of 1.0 percentage points. The net profit for 2024 is forecasted at 3.013 billion, a decrease of 5.5% year-on-year, but EBITDA is expected to improve by 6% [2][5] Financial Summary - **Revenue Forecast**: - 2024: 28.676 billion (+3.9%) - 2025: 28.870 billion (+0.68%) - 2026: 30.315 billion (+5.0%) - 2027: 31.747 billion (+4.72%) [2][6] - **Net Profit Forecast**: - 2024: 3.013 billion (-5.46%) - 2025: 2.616 billion (-13.18%) - 2026: 2.923 billion (+11.75%) - 2027: 3.217 billion (+10.04%) [2][6] - **Earnings Per Share (EPS)**: - 2024: 1.17 - 2025: 1.01 - 2026: 1.13 - 2027: 1.24 [2][6] - **Price-to-Earnings (P/E) Ratio**: - 2024: 13.6 - 2025: 15.6 - 2026: 14.0 - 2027: 12.7 [2][6] Operational Insights - The company has reported a stable revenue performance with a focus on enhancing operational quality. The e-commerce channel has shown a growth rate of 10.3% year-on-year, while the direct sales channel has seen a slight decline of 0.4%. The average store size has increased, and the average monthly sales per store have reached 300,000 RMB [5][6] - Cash flow remains strong, with operating cash flow of 5.268 billion in 2024, reflecting a year-on-year increase of 12.4%. The inventory level is healthy, with a turnover period of 4 months [5][6] Market Positioning - The company is expected to enhance its brand presence and product reputation through increased investment in professional research and development, sponsorship of various sports events, and targeting different consumer segments. The revenue growth for 2025, 2026, and 2027 is projected to be 289 billion, 303 billion, and 317 billion respectively, with a focus on maintaining its position as a leading sports brand in China [5][6]

Investment Rating - The investment rating for the company is "Outperform the Market" [5][57]. Core Views - The company achieved a revenue growth of 3.9% to 28.68 billion yuan in 2024, with a gross margin improvement of 1 percentage point to 49.4% [1][9]. - The professional running shoe category led growth, with sales exceeding 10 million pairs, while the basketball category experienced a decline due to proactive shipment adjustments [2][24]. - The company plans to maintain stable revenue growth guidance for 2025, with a focus on increasing marketing resources and investments in R&D and talent for long-term growth [2][56]. Summary by Sections Financial Performance - In 2024, the company's revenue increased by 3.9% to 28.68 billion yuan, while net profit decreased by 5.5% to 3.01 billion yuan, aligning with expectations [1][9]. - The gross margin improved by 1 percentage point to 49.4%, driven by better discounting in e-commerce and direct sales channels [9][10]. - Operating cash flow increased by 12.4% to 5.27 billion yuan, with a dividend payout ratio of 50% [10][57]. Product Category Performance - Revenue growth rates by category were as follows: running (+25%), basketball (-21%), cross-training (+6%), and sports fashion (-6%) [2][24]. - The company’s major running shoe products, including "Ultra Light," "Red Rabbit," and "Flying Electric," sold over 10.6 million pairs [2][24]. Channel Performance - Revenue growth by channel was: wholesale (+2.6%), direct sales (-0.3%), and e-commerce (+10.3%) [2][18]. - The company maintained a healthy inventory turnover, with an inventory turnover period of 63 days [30][44]. Future Guidance - The management indicated that revenue growth for 2025 is expected to be flat, with a net profit margin in the high single digits [56][57]. - The company plans to increase investments in marketing and R&D to support long-term growth [56][57]. Valuation - The target price is maintained at 17.9-19.2 HKD, corresponding to a 2025 PE ratio of 17.2-18.5x [3][57].