Group 1 - Anta has officially become the strategic partner of the Hellenic Olympic Committee, providing full sets of award and daily gear for the Greek delegation at the Milan Winter Olympics [1] - The Greek delegation, as the birthplace of the Olympic movement, will enter the opening ceremony first, allowing Anta's branding to be prominently featured in global broadcasts [2] - The partnership puts pressure on Li Ning, which recently regained sponsorship rights from the Chinese Olympic Committee, as it aims to leverage its Olympic presence to enhance its brand image and market position [3] Group 2 - The current market context shows that Olympic marketing has evolved beyond mere visibility, reflecting the competitive anxiety among domestic sports brands seeking differentiation in a saturated market [4] - The competition between Anta and Li Ning is not just about branding but also involves market share and global narrative strategies, indicating a broader "battle" in the sportswear industry [5]

Core Viewpoint - The recent controversy surrounding Pokémon's association with historical and political issues has led to the removal of Pokémon collaboration products from major retailers like Uniqlo and Li Ning, highlighting the sensitivity of cultural and historical contexts in marketing strategies [1] Group 1: Product Removal - Uniqlo and Li Ning have removed Pokémon collaboration products from their online stores following the controversy, including Uniqlo's UT and UTME custom T-shirts and canvas bags featuring Pokémon designs [1] - Customer service representatives from Li Ning indicated a lack of clarity regarding the reasons for the product removal, while Uniqlo staff confirmed that all Pokémon-related items were taken off the shelves [1] Group 2: Consumer Reactions - Consumers expressed disappointment over Pokémon's actions, emphasizing that the brand's historical and political insensitivity is unacceptable, particularly given its appeal to the younger generation with purchasing power [1] - Some consumers have stated they will no longer consider purchasing any Pokémon-related products, indicating a potential long-term impact on brand loyalty due to the controversy [1] Group 3: Cultural Commentary - Commentary from the Junzhengping Studio highlighted the significance of the Yasukuni Shrine, where war criminals are enshrined, and criticized Pokémon's activities as disrespectful to historical justice and the sentiments of affected nations [1]

Core Viewpoint - The Pokémon Company faced significant backlash after announcing an event at Yasukuni Shrine, leading to the cancellation of the event and a public apology, highlighting the sensitivity of historical and political contexts in marketing strategies [2][4]. Group 1: Event Announcement and Response - The Pokémon Company announced a card experience event at Yasukuni Shrine scheduled for January 31, which sparked outrage on social media platforms [2]. - Following the backlash, the company promptly deleted the event information and canceled the activity, expressing deep apologies and committing to improve their review and confirmation processes for future events [2]. Group 2: Impact on Brand Collaborations - In response to the controversy, several brands, including Uniqlo and Li Ning, removed Pokémon-related products from their online stores, indicating a swift market reaction to the incident [4]. - Uniqlo's Pokémon collaboration products, including custom T-shirts and canvas bags, were reported to be unavailable, with store staff confirming the removal of all Pokémon items [7]. Group 3: Consumer Sentiment and Market Reaction - Consumers expressed strong dissatisfaction with the Pokémon Company's actions, emphasizing the importance of historical awareness in marketing, particularly in a significant market like China [11]. - Some consumers stated they would no longer consider purchasing Pokémon-related products due to the company's repeated disregard for historical and cultural sensitivities, indicating a potential long-term impact on brand loyalty [11].

Core Viewpoint - The recent controversy surrounding Pokémon's association with the Yasukuni Shrine has led to the removal of Pokémon-themed products from major retailers like Uniqlo and Li Ning, highlighting the sensitivity of historical and political issues in the Chinese market [1][3][5]. Group 1: Product Removal - Uniqlo's Pokémon collaboration series, including UT and UTME custom T-shirts and canvas bags, has been completely removed from sale [3]. - Li Ning's official store has also ceased selling Pokémon-related products, with customer service unable to provide specific reasons for the removal [3][5]. Group 2: Apology and Response - Pokémon issued a bilingual apology on January 30, acknowledging the inappropriate listing of an event at the Yasukuni Shrine on their Pokémon Trading Card Trainer website [5][8]. - The company stated that the event was mistakenly published due to a lapse in their confirmation process and was promptly removed upon discovery [6][7]. Group 3: Consumer Reaction - Consumers expressed disappointment and frustration, with some stating they would blacklist Pokémon products due to repeated insensitivity towards historical and cultural issues [10][11]. - The incident has raised questions about the company's understanding of its audience, particularly in China, where historical context is significant [11]. Group 4: Historical Context - This is not the first time Pokémon has faced backlash for its association with the Yasukuni Shrine, as previous incidents have occurred, including the placement of game locations at the shrine and employees visiting it publicly [10][11].

Group 1 - Anta has officially announced its partnership with the Greek Olympic Committee, providing professional sportswear for the Greek sports delegation at major international events [1] - The collaboration with the Greek Olympic Committee comes after Li Ning secured the partnership with the Chinese Olympic Committee for the 2025-2028 period [2] - Anta will continue to support 13 Chinese national teams, providing equipment for 10 teams competing in various winter sports [3] Group 2 - Anta's strategy includes a three-step plan aimed at enhancing its global presence, starting with establishing a strong international brand in China, followed by expanding globally, and ultimately promoting the Anta brand worldwide [4][5] - The investment in Olympic marketing reflects the confidence of major players in the sports market despite fluctuations [6]

比如，安踏集团旗下各品牌将为13支中国国家队提供装备支持，其中，安踏品牌助力10支中国国家队征 战赛场，为包括短道速滑、速度滑冰、冰壶、雪车、雪橇、钢架雪车、单板滑雪平行大回转、单板滑雪 大跳台及坡面障碍技巧，以及自由式滑雪U型场地技巧在内的十支中国国家队打造专业比赛及训练装 备。 2026年2月2日，安踏正式宣布成为希腊奥委会战略合作伙伴，并为希腊体育代表团打造参加重大国际赛 事的专业体育服装。 一定程度上，安踏发力希腊奥委会背后是，中国奥委会合作已被李宁拿下。 1月27日，米兰冬奥会中国体育代表团在北京正式成立。公开报道画面显示，出席动员大会的代表团成 员们均穿着李宁提供的全套运动装备。此前，在米兰冬奥会倒计时100天之际，李宁正式发布"金标"系 列产品线。 2025年1月15日，上海联合产权交易所发布公告称，李宁（中国）体育用品有限公司获得2025至2028年 中国体育代表团体育服装合作企业征集项目。这标志着李宁将接棒安踏，在2025至2028年期间以官方体 育服装合作伙伴的身份服务中国奥委会及中国体育代表团。 还需看到的是，安踏并未放弃国内相关市场可能。 21世纪经济报道记者贺泓源、实习生徐鸿儒 随着 ...

Core Viewpoint - The Pokémon Company faced significant backlash after announcing a card experience event at Yasukuni Shrine, leading to the cancellation of the event and the removal of related products from major retailers [1][3]. Group 1: Company Response - On January 30, the Pokémon Company issued an apology, stating that they deleted the event information and canceled the activity after receiving feedback [3]. - The company committed to fundamentally changing and strengthening its review and confirmation processes for event information to prevent similar issues in the future [3]. Group 2: Market Reaction - Following the controversy, products related to Pokémon were removed from several e-commerce platforms, including Uniqlo and Li Ning, with specific items like the Pokémon collaboration series being unavailable [3][6]. - Uniqlo's Pokémon series products, including custom T-shirts and canvas bags, were reported to be completely taken off the shelves shortly after the incident [6]. Group 3: Consumer Sentiment - Many consumers expressed strong dissatisfaction with the Pokémon Company's actions, highlighting the importance of historical and political context in their marketing strategies [8]. - Some consumers indicated they would no longer consider purchasing Pokémon-related products due to the company's repeated disregard for historical sensitivities [8].

Core Viewpoint - The Pokémon Company faced significant backlash after announcing a card experience event at Yasukuni Shrine, leading to the cancellation of the event and the removal of related products from major retailers like Uniqlo and Li Ning [1][4][6] Group 1: Company Response - The Pokémon Company issued an apology on January 30, stating that they deleted the event information and canceled the activity after receiving feedback [1] - The company committed to fundamentally changing and strengthening its review and confirmation processes for event information to prevent similar issues in the future [1] Group 2: Market Reaction - Following the controversy, Pokémon-themed products were removed from various e-commerce platforms, including Uniqlo and Li Ning, with specific items like custom T-shirts and canvas bags no longer available [1][4] - Uniqlo and Li Ning stores confirmed that all Pokémon-related products were taken off the shelves, with no clear information on when or if they would be restocked [4] Group 3: Consumer Sentiment - Consumers expressed strong dissatisfaction with the Pokémon Company's actions, highlighting the importance of historical and political sensitivity, especially in a significant market like China [6] - Some consumers stated they would no longer consider purchasing Pokémon-related products due to the company's repeated disregard for historical context [6] - Concerns were raised about the potential impact on younger audiences' understanding of history, emphasizing the need for cultural sensitivity in global IPs [6]

Core Insights - The report titled "2025 Consumer Rankings: Decoding Consumption Trends" was officially released by the World Research Index on January 27, providing a systematic analysis of hot categories, brands, and consumption hotspots for 2025, aimed at helping businesses accurately grasp consumption trends and identify growth opportunities [1]. Group 1: Key Observations - The report's core observation revolves around two main themes: "Rational Foundation, Value Return" and "Emotional Leap, Scene Integration," utilizing a proprietary consumption index evaluation system developed by the World Research Index [4]. - The report systematically outlines annual hot categories, the top 100 brands, twelve major industry hot brands, a hot consumption map, and key events, presenting an objective and dynamic view of consumption trends in the Chinese market [4]. Group 2: Annual Hot Categories - The top annual hot categories include cooking oils and seasonings (1.82), mobile communications (1.74), major appliances (1.70), and main fermented foods (1.65), indicating a strong consumer focus on essential goods and the continued penetration of technology in daily life [6]. - Categories such as smart devices (1.59) and facial care (1.55) reflect a trend towards intelligent and convenient upgrades in consumer products [6]. Group 3: Annual Brand Rankings - The top brands in the annual brand rankings include Apple (1.93), BYD (1.91), and Huawei (1.82), showcasing strong brand loyalty and consumer interest in technology and lifestyle products [8]. - In the 3C digital and home appliance sectors, brands like Apple, Huawei, and Xiaomi are noted for their innovation in AI smartphones and smart home products, indicating a shift towards integrated smart living solutions [12]. Group 4: Industry Trends - The outdoor trend is reshaping the sportswear and outdoor industries, with domestic brands like Anta and Li Ning leveraging functional technology and aesthetic styles to penetrate everyday fashion, promoting a "national outdoorization" consumption trend [14]. - The pet product market is evolving from basic care to high-quality living, with brands focusing on scientific and premium offerings, driven by trends towards "humanization" in pet care [19]. Group 5: Consumption Hotspots - The report identifies social livelihood and digital technology as the two main engines of annual consumption hotspots, intertwined with seasonal rhythms and cultural tourism emotions, shaping a rich and interconnected consumption pulse [24]. - Key consumption events for 2025 have shifted from traditional holiday promotions to a diverse network of social emotions, technological innovations, and cultural phenomena, marking the entry into an era of omnipresent consumption triggers [26].

Summary of Key Points from Conference Call Records Industry Overview Alcohol Industry - The liquor sector, particularly the baijiu segment, has shown strong performance leading up to the Spring Festival, with Moutai's sales exceeding expectations and institutional holdings at a historical low of 3.5% [1][3] - Moutai's price has increased from 1,550 RMB to 1,700 RMB, with expectations for further price increases before the festival, maintaining a price floor above 1,500 RMB for the year [3] - Recommended stocks include Moutai, Wuliangye, and Fenjiu, with Moutai being the top pick due to its attractive valuation and dividend yield above 4% [1][4] Agriculture Industry - Haida Group is projected to achieve a compound annual growth rate (CAGR) of 10%-15% in its domestic feed business over the next 5-10 years, with overseas market growth exceeding 40% [1][6] - The company plans to reduce capital expenditures to lower per-ton depreciation costs, thereby releasing profits [6] - In the pig farming sector, the focus is on the breeding sow inventory, which has decreased by 1.8% year-on-year, indicating a potential rebound in pig prices post-adjustment in production capacity [8][9] Pharmaceutical Industry - The pharmaceutical sector is experiencing a multi-point development trend, with promising prospects in innovative drugs and AI healthcare [11] - Retail pharmacy growth is expected to be between 10%-15%, supported by government policies encouraging high-quality development in the sector [12] - The market confidence is recovering, with opportunities in traditional Chinese medicine and retail pharmacy expected to increase due to improved inventory and consumption characteristics [12][13] Home Appliance Industry - The home appliance sector is benefiting from signals of financial easing in real estate, with major brands like Midea and Haier entering a price increase cycle [14] - Midea's dividend rate may increase to 75% by 2025, with a projected dynamic PE of 12-13 times for 2026 [14] - The LCD panel market is also seeing price increases, with TCL Technology expected to double its earnings in 2026 due to the expiration of depreciation on its panels [14] Textile and Apparel Industry - Li Ning Company is highlighted as a key investment target, with inventory levels returning to 4.5-5 months and positive cash flow from distributors [15][16] - The company has entered a technology upgrade cycle, with strong feedback on new running shoe lines and a partnership with the Chinese Olympic Committee to sponsor the national team's uniforms [16][17] E-commerce and Cloud Computing - Alibaba is viewed positively for its AI and cloud computing businesses, with expectations for rapid user growth in its Q&A app and potential price increases in its cloud services [18] - The target price for Alibaba is set at 194 HKD, with a valuation of at least 10 times PE for its e-commerce business and 10 times PS for its cloud business [18] Snack Industry - The bulk snack industry is in a high-growth phase, with a market size of approximately 60,000 stores and potential for 50% growth [20] - Recommended companies include Mingming Hen Mang and Wancheng Group, with expected revenue growth rates exceeding 20% and profit growth around 30% [20] Additional Insights - The overall market sentiment is shifting towards consumer sectors, with a focus on increasing consumption rates in China as a key economic goal [2] - The anticipated recovery in various sectors, including pharmaceuticals and home appliances, suggests a favorable environment for investment in these industries [11][14]