Investment Rating - The investment rating for the company is "Outperform the Market" and is maintained [2]. Core Insights - The company reported a revenue of 42.75 billion yuan for 2024, representing a year-on-year growth of 3.1%, and a net profit attributable to shareholders of 4.71 billion yuan, up 4.6% year-on-year. The core operating profit for 2024 was 6.23 billion yuan, reflecting an 18.7% increase year-on-year, with a core operating profit margin of 14.6%, an increase of 1.9 percentage points [4][7]. - The company anticipates a year-end dividend of 2.53 billion yuan, with an overall dividend payout ratio of approximately 95%, corresponding to a dividend yield of about 5% [4][7]. Revenue Breakdown - The restaurant operating revenue was 40.40 billion yuan, a 2.9% increase year-on-year, with revenue contributions from first, second, third-tier cities, and Hong Kong/Macau/Taiwan at 17.7%, 38.7%, 40.0%, and 3.6% respectively. Other restaurant revenue grew by 39.6% to 480 million yuan, driven by the "Pomegranate Plan" and various innovative dining brands [5]. - The takeaway business generated 1.25 billion yuan, up 20.4% year-on-year, attributed to the launch of a single-person meal service in the second half of 2023. Sales from condiments and ingredients decreased by 27.1% to 580 million yuan [5]. Brand Development and Performance - As of the end of 2024, the company operated a total of 1,368 restaurants, including 1,355 self-operated and 13 franchised, with 62 new openings and 70 closures or relocations. The introduction of a franchise model has seen over 70% of applications coming from third-tier cities and below [6]. - The average customer spending was 97.5 yuan, a decrease of approximately 1.6% year-on-year, while the average table turnover rate was 4.1 times per day, an increase of 0.3 times per day [6]. Cost and Profitability Analysis - The cost of raw materials and consumables decreased by 4.3% to 16.21 billion yuan, accounting for 37.9% of revenue, while employee costs rose by 8.2% to 14.11 billion yuan, making up 33.0% of revenue [7]. - The company expects continued improvements in single-store efficiency and accelerated expansion through its franchise strategy and brand incubation, projecting net profits of 5.15 billion yuan, 5.59 billion yuan, and 6.07 billion yuan for 2025-2027, with respective year-on-year growth rates of 9.3%, 8.6%, and 8.5% [7][10]. Valuation and Price Target - The reasonable value range for the stock is estimated between 19.4 and 23.0 Hong Kong dollars per share, based on a 20-23 times PE ratio and a 10-12 times EV/EBITDA ratio for 2025 [7][10].

Core Viewpoint - The restaurant industry, particularly hot pot chain Haidilao, is facing significant challenges, with a decline in stock price from a peak of 76.82 HKD to around 17 HKD, indicating a loss of investor confidence and growth potential [1][2] Financial Performance - Haidilao's 2024 revenue and net profit are projected to grow only 3.1% and 4.6% year-on-year, respectively, reflecting limited growth prospects [1] - The average revenue per store is estimated at 30.81 million CNY, with a profit of over 3.47 million CNY per store [4] - The company reported a 20.4% increase in takeaway revenue, reaching 1.254 billion CNY, but this only accounts for 2.9% of total revenue [7] Store Operations - Haidilao opened 62 new restaurants in the past year but closed or relocated 70, resulting in a net decrease of 19 self-operated restaurants, totaling 1,355 by the end of 2024 [5] - The average table turnover rate has stabilized at 4.1 times per day, but maintaining this rate may become increasingly difficult due to service quality issues [5] Market Strategy - The company has initiated a franchise model to tap into lower-tier markets, with 13 franchise stores contributing 16.7 million CNY in revenue, indicating limited immediate growth potential [6] - Haidilao is diversifying its brand portfolio with 11 new restaurant brands, but these have not yet shown significant revenue contributions, with new brands averaging 6.5 million CNY in annual revenue [7][9] Consumer Trends - The consumer base is shifting towards younger demographics, with a growing emphasis on fresh ingredients and high cost-performance ratios, which may challenge Haidilao's traditional business model [12][13] - Analysts predict a revenue growth rate of around 7% for 2025, but the lack of new growth narratives and high stock prices may deter investor interest [13]

Group 1 - The core viewpoint of the article highlights the financial performance of Haidilao's overseas business, Tehai International, which reported a revenue increase of 13.4% year-on-year for 2024, reaching $778 million [1] - Tehai International's restaurant operating revenue was $747 million, reflecting a 13.0% year-on-year growth [1] - The operating profit margin for Tehai International in 2024 was 6.8%, slightly up from 6.3% in 2023 [1] Group 2 - Tehai International adopted a cautious store expansion strategy, opening 10 new locations in 2024 while closing 3 stores in Southeast Asia [1] - As of December 31, 2024, Tehai International operated 122 Haidilao restaurants across 14 countries, with 73 in Southeast Asia, 19 in East Asia, 20 in North America, and 10 in other regions [1] - The operating profit margin for Haidilao restaurants improved to 10.1% in 2024, up from 9.0% the previous year [1] Group 3 - Tehai International is actively exploring different business formats, launching the "Pomegranate Plan" in 2024 to position itself as a leading global integrated dining group [2] - The company is expanding beyond its existing second brands, such as HAO Noodle and Halal Hotpot, to include various formats like barbecue, flavorful hotpot, and different types of fast food [2]

餐饮消费持续向好，财报显示海底捞去年客流超4亿 编辑：侯隽 数据显示，2024年海底捞实现营业收入427.55亿元，同比上升3.1%；净利润47.00亿元，同比增长 4.6%。核心经营利润为62.30亿元，同比上升18.7%。收入、净利润实现连续两年增长。门店扩张上，海 底捞保持相对稳健的拓张速度，同时继续调整优化门店。截至2024年年底，海底捞品牌共经营1368家餐 厅，其中自营餐厅中国大陆地区1332家，港澳台地区共23家，加盟餐厅共13家。 海底捞在财报中表示，2024年，中国经济运行总体稳中有进。在餐饮板块，各地政府出台多项刺激 消费的政策，积极促进餐饮消费。餐饮业同行亦积极创新、丰富餐饮业态，茶饮、炒菜等类别蓬勃发 展、增长迅速，为消费者提供更丰富多元的选择，推动餐饮业的整体复苏和高质量发展。 国家统计局数据显示，2024年全国餐饮收入增速分别高于国内生产总值增速、社会消费品零售总额 增速0.3个、1.8个百分点，全国餐饮收入55718亿元，增长5.3%；限额以上单位餐饮收入15298亿元，增 长3%。 受政策推动与行业复苏影响，海底捞2024年全年共接待顾客4.15亿人次，日均客流量超110万人 ...

总收入427亿，海底捞是怎么挣来的？ 3月25日晚间，海底捞发布了2024年业绩报告：总营业收入427.55亿元，净利润47.08亿元，翻台率4.1次/天，接待顾客4.15亿人次。 业绩虽然有不少亮点，但也有隐忧：增速放缓、副业押宝失败，员工成本创新高，加盟模式试水考验，以及前段时间的外滩门店"小便门"事件造成千 万元赔偿。这一赔偿金额甚至是中国餐饮业有史以来最高的赔偿纪录。 主业收入微增3.1%，副业走"题海战术" 根据年报，海底捞去年实现总营业收入427.55亿元，同比增长3.1%；净利润47.08亿元，同比增长4.6%；核心经营利润为66.24亿元，同比增长18.7%。 2024年，海底捞虽然营收净利保持增长，但增速明显下滑。对比2023年的数据来看：收入414.53亿元，同比增长33.6%，净利润44.95亿元，同比增长 174.6%。2023年海底捞甚至创下了成立三十年以来的最好成绩。 由于主业火锅业务增长乏力，并且市场竞争激烈，海底捞也和其他餐饮企业一样，试图开创第二增长曲线。在这方面，海底捞走得是"题海战术"。 2024年，海底捞启动"红石榴计划"，孵化和发展了11个子品牌，包括"焰请烤肉铺子" ...

Investment Rating - The investment rating for the company is "Buy" [1] Core Insights - In 2024, the company achieved a revenue of 42.755 billion yuan, representing a year-on-year increase of 3.1%. The core operating profit was 6.230 billion yuan, up 18.7%, with a core operating profit margin of 14.6%, an increase of 1.9 percentage points. The net profit attributable to shareholders was 4.708 billion yuan, up 4.6% [2] - The company plans to distribute a final dividend of 2.534 billion yuan, which translates to 0.468 yuan per share, resulting in an annual payout ratio of 95% [2] Summary by Sections Revenue and Profitability - In 2024, the restaurant revenue was 40.398 billion yuan, an increase of 2.9%. The average table turnover rate for self-operated stores was 4.1 times, an increase of 0.3 times. The average customer spending was 97.5 yuan, a slight decrease of 1.6%. The company closed 6 stores while opening 62 new ones, maintaining a total of 1,368 stores by the end of 2024 [3] New Brand Development - The revenue from other restaurants reached 483 million yuan, a significant increase of 39.6%, driven by the launch of innovative dining brands under the Red Pomegranate plan, including camping hotpot and campus hotpot [4] Cost Management - The core operating profit margin improved to 14.6%, up 1.9 percentage points. The gross margin was 62.1%, an increase of 3.0 percentage points, primarily due to lower procurement prices for raw materials. Employee cost ratio was 33.0%, up 1.6 percentage points, reflecting increased employee compensation. Depreciation and amortization expenses decreased to 6.0%, down 1.1 percentage points [5] Financial Forecast - The company adjusted its revenue forecasts for 2025-2027 to 44.990 billion yuan, 48.481 billion yuan, and 51.343 billion yuan, respectively. The net profit forecasts for the same period are 5.185 billion yuan, 5.605 billion yuan, and 6.007 billion yuan, respectively. The earnings per share (EPS) are projected to be 0.93 yuan, 1.01 yuan, and 1.08 yuan [6][8]

Core Viewpoint - Haidilao's 2024 annual performance report shows a modest growth in revenue and net profit, indicating a strategic adjustment in response to market conditions and competition [2][4]. Financial Performance - In 2024, Haidilao achieved a revenue of 42.755 billion yuan, a year-on-year increase of 3.1%, and a net profit of 4.7 billion yuan, up 4.6% from the previous year [2]. - The core operating profit saw a significant increase of 18.7% to 6.23 billion yuan, reflecting improved profitability through measures like closing inefficient stores and optimizing cost structures [2][4]. Store Operations - As of the end of 2024, Haidilao had a total of 1,368 stores globally, including 1,355 self-operated restaurants and 13 franchise stores, marking a decrease of 6 stores from the previous year [4]. - The company opened 62 new restaurants and closed or relocated 70, emphasizing quality over quantity in its store expansion strategy [4]. Customer Engagement - Haidilao served 415 million customers in 2024, with an average daily foot traffic exceeding 1.1 million, representing a 4.5% increase year-on-year [7]. - The average table turnover rate improved to 4.1 times per day, up from 3.8 times the previous year, indicating enhanced operational efficiency [7]. Revenue Streams - Restaurant operations generated 40.398 billion yuan in revenue, a 3% increase, while takeaway services saw a 20.4% growth to 1.253 billion yuan, driven by the introduction of single-person meal options [5]. Brand Diversification - Haidilao has accelerated its multi-brand strategy, launching 11 new restaurant brands with a total of 74 stores under the "Red Pomegranate Plan," resulting in a 39.6% increase in "other restaurant income" to 483 million yuan [8]. - The company aims to cultivate "super store managers" who can manage multiple brand outlets, enhancing operational flexibility and efficiency [9]. Future Outlook - Haidilao plans to continue improving dining experiences, exploring diversified business strategies, and strategically seeking acquisitions to enrich its restaurant offerings and customer base [9].

Investment Rating - The investment rating for the company is "Outperform the Market" [6][21][22] Core Insights - The company achieved a revenue of 42.76 billion RMB in 2024, a year-on-year increase of 3.1%, and a net profit attributable to shareholders of 4.71 billion RMB, up 4.6% year-on-year, exceeding previous expectations [1][9] - The core operating profit reached 6.23 billion RMB, reflecting an 18.7% year-on-year growth, indicating strong operational performance [1][9] - The company is focusing on brand incubation under the "Red Pomegranate Plan," with 11 active entrepreneurial projects, including new brands like "Yanjing Barbecue" and "Xiao Hai Hot Pot" [3][18][20] Revenue and Profitability - In 2024, the overall table turnover rate was 4.1 times per day, an increase of 0.3 times year-on-year, while the average customer spending was 97.5 RMB, a slight decrease of 1.6 RMB [2][11] - The gross profit margin improved to 62.1%, a 3.0 percentage point increase, marking a new high since the company's listing [3][15] - The core operating profit margin reached 14.6%, up 1.9 percentage points, and the net profit margin was 11.0%, up 0.1 percentage points, both representing the best performance since the company went public [3][15] Store Expansion and Market Presence - As of the end of 2024, the total number of stores was 1,368, with 1,355 self-operated and 13 franchised, reflecting a net increase of 25 stores compared to mid-2024 [2][12] - Same-store sales growth was 3.6%, with different growth rates across city tiers, indicating resilience in the core hot pot business [2][12] Financial Forecasts - The company has adjusted its net profit forecasts for 2025 and 2026 to 5.38 billion RMB and 6.12 billion RMB, respectively, with a new forecast for 2027 at 6.93 billion RMB, indicating growth rates of 14.4%, 13.7%, and 13.3% [4][21] - The projected price-to-earnings ratios for 2025, 2026, and 2027 are 16x, 14x, and 12x, respectively, suggesting a favorable valuation outlook [4][21]

海底捞2024年营收427.55亿元 净利润47亿元 3月25日，海底捞国际控股有限公司公布截至2024年12月31日的年度业绩报告。数据显示，2024年 海底捞实现营业收入427.55亿元，同比上升3.1%；净利润47.00亿元，同比增长4.6%。核心经营利润为 62.30亿元，同比上升18.7%。收入、净利润实现连续两年增长。 2024年餐饮市场持续增长。国家统计局数据显示，2024年全国餐饮收入增速分别高于国内生产总值 增速、社会消费品零售总额增速0.3个、1.8个百分点，全国餐饮收入55718亿元，增长5.3%；限额以上 单位餐饮收入15298亿元，增长3%。海底捞受益政策推动与行业复苏影响，在门店扩张上，截至2024年 年底，海底捞品牌共经营1368家餐厅，其中自营餐厅中国大陆地区1332家，港澳台地区共23家，加盟餐 厅共13家。海底捞2024年全年共接待顾客4.15亿人次，日均客流量超110万人次，较上年增加4.5%，平 均翻台率达到4.1次/天。截至2024年年末，海底捞会员人数已超过1.8亿人，活跃会员数超过5200万人， 较去年提升8.8%。 在2024年，海底捞正式启动加盟业务，截至20 ...

Core Insights - Haidilao achieved a revenue of 42.755 billion yuan in 2024, marking a year-on-year increase of 3.1% [1] - The net profit for 2024 was 4.7 billion yuan, reflecting a growth of 4.6% compared to the previous year [1] - Core operating profit rose to 6.23 billion yuan, an increase of 18.7% year-on-year [1] Financial Performance - Total number of restaurants operated by Haidilao reached 1,368 by the end of 2024 [1] - The company served 415 million customers throughout the year, with an average daily footfall exceeding 1.1 million, which is a 4.5% increase from the previous year [1] - The average table turnover rate was 4.1 times per day [1] Strategic Initiatives - In August 2024, Haidilao launched the "Pomegranate Plan" aimed at fostering the incubation and development of new restaurant brands, promoting innovation in the dining service sector [1] - By the end of 2024, Haidilao had established 74 new restaurants under 11 different brands, including Yanhui Barbecue and Huoyan Guan, covering various dining scenarios [1] - Revenue from other restaurant brands reached 483 million yuan, showing a year-on-year growth of 39.6% [1] Franchise Development - Haidilao officially initiated its franchise business in 2024, completing the review and establishment of 13 franchise locations by the end of the year [2] - The franchise model has shown feasibility for scaling, with over 70% of franchise applications coming from third-tier cities and below, including many from county-level cities [2] - The company plans to continue enhancing dining experiences and exploring diversified operational strategies while further developing its franchise business [2]