三十年来，持续不断升级客户服务始终是海底捞的鲜明特色。然而，在市场竞争加剧与人力成本上升的 背景下，这种高强度依赖人力的服务模式亟待革新。如何在顾客的个性化体验与企业运营效率之间找到 平衡，正在考验餐饮企业的智慧。 海底捞选择用AI破局。 "对餐饮企业来说，我们不能将所谓的AI变成噱头，而是要真正能服务用户。"海底捞信息科技部统筹负 责人杨炫之说到。海底捞与火山引擎合作时，用技术升级餐饮服务的每一个环节，为用户提供更便利、 更具情绪价值的就餐体验。对外，该举措有助于提高用户满意度与留存率；对内，由数据驱动的精细化 管理，已为企业显著提效。 AI+火锅：让贴心服务更进一步 海底捞向来对新技术持开明态度，从启用iPad点餐，再到后来针对后厨研发KPAD数字化订货系统，这 家公司始终愿意率先将科技浪潮应用至传统的餐饮行业。但与追逐技术时髦不同，海底捞的数字化演进 之路，始终由事件驱动，而非时间驱动。 "我们并不是为了做而做"杨炫之解释道，"规划更多是偏向于业务。"这意味着海底捞的技术迭代，几乎 都源于一线顾客或员工提出的实际问题。 订餐备注就是一个典型案例。经常光顾的顾客曾提出需求：现在要订餐，每次服务员都会重复问 ...

当海底捞卖起汉堡、墨茉点心局做鲜奶米蛋糕专门店、茉酸奶打起副牌……这些餐饮巨头，为何不约而 同瞄准"小"生意？ 去年，海底捞聚焦餐饮细分品类先后推出小嗨爱炸、喵堂主麻辣烤鱼、从前印象砂锅菜等多个品牌；今 年，从试水烘焙品牌"SHUA BAKERY"到开设"举高高自助小火锅"，再到将小嗨爱炸升级为"小嗨爱炸 hiburger"……海底捞一头扎进在小生意的花园里挖呀挖呀挖。 图源：网络 而这并非孤例。放眼行业，西贝曾开了一家叫"小牛焖饭与拌面"的店，茉酸奶推出子品 牌"GOOOLDEN"只做"高端酸奶碗"，中式烘焙品牌墨茉点心局做鲜奶米蛋糕专门店取名"软虎虎"…… 这场由巨头主导的"小型化"试验，愈演愈烈！ 曾几何时，规模是餐饮行业最引以为傲的护城河——大店面、大菜单、大投入。而今，这道护城河正在 被更灵活、更精准的"小"模式所渗透。 日前，有网友爆料，"小嗨爱炸hiburger"即将在12月开业。这是海底捞副牌"小嗨爱炸·拌酱炸鸡"的升级 版。对汉堡这个品类，小嗨爱炸已觊觎多时。 01、当巨头不再迷恋"大" 图源：大众点评 从今年1月起，小嗨爱炸就已陆续推出多款汉堡产品，定价在28-39.9元之间。大众点评显示 ...

Core Viewpoint - The report highlights the evolution of the Chinese restaurant industry over the past decade, emphasizing the shift towards chain operations and capital investment, while also outlining future trends and opportunities for growth in the sector [4][6][9]. Industry Overview - The chain rate of the Chinese restaurant industry has reached 23%, with revenue approximately 6.4 trillion RMB and nearly 9 million stores [4][6]. - The past decade has been characterized as the "chain era," marked by significant capital investment and the emergence of influential associations like the China Chain Store & Franchise Association [4][6][8]. Future Trends - The report anticipates that the chain rate will rise to 25% in 2025 and potentially reach 28% by 2026 [14]. - Key trends identified for the next decade include the evolution of chains, the globalization of Chinese cuisine, and a focus on cost reduction while maintaining quality [10][12][14]. Restaurant Categories Hot Pot - The number of hot pot restaurants in China is approximately 528,298, with a net increase of 62,000 stores [17][18]. - Haidilao has initiated the "Pomegranate Plan," which aims to empower new brands using its supply chain and operational capabilities, resulting in significant revenue growth [18][19]. Barbecue - The barbecue segment has around 413,682 operating stores, with a net increase of 16,029 [33]. - Brands like "Very Long Ago" and "Guan's Chicken Wings" exemplify different operational philosophies, focusing on quality and customer relationships [36][39]. Regional Cuisines - Hunan cuisine is experiencing a transformation into a national favorite, with brands like "Fei Chef" emphasizing fresh ingredients and healthy cooking methods [70][76]. - Sichuan cuisine faces challenges in scaling due to reliance on franchising and a lack of standardized operations, which hinders brand strength [79][84]. Cantonese Cuisine - Cantonese cuisine is expanding both nationally and globally, with brands like "Dian Dou De" successfully adapting their offerings to attract a broader audience [93][94]. - The focus on fresh supply chains and innovative dining experiences is driving growth in this segment [95][96]. Jiangsu-Zhejiang Cuisine - Jiangsu-Zhejiang cuisine, known for its delicacy and refinement, has around 110,463 operating stores, with a focus on cultural experiences and high-quality ingredients [104][106]. - The global appeal of dishes like soup dumplings is highlighted as a key opportunity for international expansion [108].

Core Insights - Haidilao is actively expanding its brand portfolio and experimenting with new restaurant concepts to adapt to changing consumer preferences and market conditions [2][8][10] Group 1: Brand Expansion and Strategy - Haidilao has launched the "Red Pomegranate Plan," which encourages employees to develop new restaurant brands through internal entrepreneurship and acquisitions [8][10] - The brand "Jugaogao," acquired from former Haidilao employees, offers a self-service hot pot experience at a significantly lower price point of 59.9 yuan per person, appealing to cost-conscious consumers [3][4] - The rapid expansion of Jugaogao has resulted in over 50 locations across nine provinces within six months, with high demand leading to long wait times [5][10] Group 2: Market Position and Consumer Response - Despite the initial success, there are concerns regarding service quality and operational issues at new locations, with some consumers reporting inconsistent food quality and slow service [7][10] - The overall dining market is experiencing a downturn, with average consumer spending in the restaurant sector declining, which poses challenges for Haidilao's growth strategy [11][12] Group 3: Financial Performance and Challenges - Haidilao's aggressive expansion strategy has led to significant financial losses in the past, prompting a reevaluation of its growth approach [12][13] - The company is now focusing on a dual strategy: expanding into new consumer segments while also introducing high-end dining options to enhance brand value [11][13] - Despite the increase in brand numbers and store count, the new brands have yet to contribute significantly to overall revenue, indicating potential challenges in achieving sustainable growth [10][13]

Core Insights - Haidilao is actively expanding its brand portfolio and experimenting with new restaurant concepts to adapt to changing consumer preferences and market conditions [3][9][12] Group 1: Brand Expansion and Strategy - Haidilao has launched the "Red Pomegranate Plan" to encourage internal entrepreneurship and develop new restaurant brands across various price segments [9][10] - The brand "Jugaogao," acquired from former Haidilao employees, offers a self-service hot pot experience at a significantly lower price point of 59.9 yuan per person, attracting high customer traffic [4][5][11] - The company has rapidly expanded "Jugaogao" to over 50 locations within six months, indicating a strong market demand for affordable dining options [6][11] Group 2: Market Position and Consumer Response - Despite the initial success of new brands, there are concerns about service quality and operational issues, with some consumers reporting inconsistent food quality and slow service [8][11][14] - The overall dining market is experiencing a downturn, with average consumer spending in the restaurant sector declining, which poses challenges for Haidilao's growth strategy [12][13] Group 3: Financial Performance and Challenges - Haidilao's aggressive expansion strategy has led to significant financial losses in the past, prompting a reevaluation of its growth approach [13][14] - The company's market valuation has fluctuated significantly since its IPO, reflecting a shift from high-growth expectations to a focus on sustainable profitability [13][14] - The new brands launched under the "Red Pomegranate Plan" have yet to contribute significantly to overall revenue, highlighting the challenges of scaling new concepts effectively [11][14]

随着立冬节气来 临，全国各地气 温逐步走低。据 中国天气网报 道，11月4日夜 间起，一股全能 型冷空气上线， 致敬城市守护 者！海底捞为基 层民警、快递员 送去冬日温暖_ 南方+_南方plus 将横扫我国大江 南北，带来的降 温影响范围广， 可直抵江南南 部。 气温骤降， 让"冬天第一顿 火锅"话题逐渐 升温，火锅消费 迎来传统旺季。 从海底捞方面获 悉，为满足冬日 火锅消费需求， 其冬季主推产品 已提前上架，并 在11月7日至13 日推出"海底捞V 你，冬天第一顿 火锅"立冬优惠 活动。 冷空气来袭，多 地海底捞门店也 陆续发起公益活 动，为基层民 警、快递员等送 去冬日温暖，致 敬城市守护者。 冬季产品上架叠 加节令专属优惠 海底捞发起"冬 天第一顿火锅" 据了解，海底捞 今年冬季产品以 双料真香锅为主 打锅底，推出冬 季"真香家族"系 列产品，包括川 味果香五花腊 肉、瀑布雪花猪 肉片、脆爽藤椒 猪舌和车厘子莓 莓果茶等产品。 从门店消费情况 来看，海底捞冬 季全国主推产品 已在立冬时节上 架。 海底捞冬季主推产品双料真香锅 并且，延续秋季 产品"吃鲜"特 色，海底捞在部 分区域推出招牌 鲜切黑猪五花 ...

Core Viewpoint - The Hong Kong photovoltaic stocks have risen against the trend, with significant gains for leading companies, indicating a positive market sentiment driven by consolidation efforts in the industry [1] Group 1: Stock Performance - Xinyi Solar (00968.HK) increased by 5.15% to HKD 3.880 [2] - Flat Glass Group (06865.HK) rose by 4.38% to HKD 12.640 [2] - GCL Technology (03800.HK) saw a gain of 2.17% to HKD 1.410 [2] - New Energy (01799.HK) experienced a modest increase of 1.53% to HKD 8.600 [2] Group 2: Industry Developments - Major photovoltaic companies are negotiating mergers and acquisitions with smaller firms to eliminate excess capacity in the industry [1] - GCL Group's chairman announced that 17 silicon material companies have agreed to form a consortium, expected to be established by 2025 [1] - The consortium will consist of no more than 10 leading silicon material companies and financial institutions, aiming to create a platform company for acquiring other silicon material companies' capacities [1]

Group 1 - Hong Kong photovoltaic stocks experienced a significant rise, with Xinyi Solar increasing by over 5% and Fuyao Glass by 4.38% [1] - Major progress has been made in addressing the issue of overcapacity in the photovoltaic sector, with leading companies negotiating mergers and acquisitions with smaller firms [1] - GCL-Poly Energy's chairman announced that 17 silicon material companies have agreed to form a consortium, expected to be established by 2025 [1] Group 2 - The consortium will consist of no more than 10 leading silicon material companies and financial institutions, aiming to create a platform company for silicon materials [1] - The platform company will acquire the production capacity of other silicon material companies, with options for these companies to either invest in the platform or be bought out [1] - The industry anticipates that this initiative will rapidly reduce the production capacity within the silicon material sector and coordinate production and sales across the industry [1]

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年10月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 海底捞国际控股有限公司 呈交日期: 2025年11月6日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 不適用 | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 06862 | 說明 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | | 10,000,000,000 | USD | | 0.000005 USD | | 50,000 | | 增加 / 減少 (-) | | | 0 | | | USD | | 0 | | 本月底結存 | | | 10,000,000,000 | USD | | 0.000005 USD | | 50,000 | 本月底法定/註冊股本總額： USD 5 ...

Core Viewpoint - The competition for the children's dining market is intensifying among major restaurant brands, with Haidilao making significant investments in family-friendly dining experiences as a response to challenges faced by competitors like Xibei [2][10][40]. Group 1: Market Dynamics - The children's dining market in China has reached a scale of 450 billion yuan, with expectations to exceed 500 billion yuan in the next five years, indicating a strong growth trend [5][20]. - Haidilao's entry into the children's dining segment is driven by the declining performance of its core hot pot business, which has seen a drop in revenue and table turnover rates [15][19]. - The overall restaurant industry is experiencing increased competition and declining average prices, with the average dining price dropping to 39.8 yuan, a 6.6% decrease year-on-year [14][15]. Group 2: Haidilao's Strategy - Haidilao has launched various initiatives targeting family customers, including themed restaurants and special children's menus, to attract more diners and increase average spending per table [21][22]. - The introduction of family-friendly features, such as play areas and specialized children's meals, has resulted in a significant increase in family customer traffic, with some locations reporting up to 60% of weekend customers being families [25][26]. - Despite the increase in family traffic, the longer dining times associated with families may negatively impact table turnover rates, posing a challenge for profitability [25][39]. Group 3: Competitive Landscape - The children's dining market has historically been dominated by Western fast-food brands like McDonald's and KFC, but Chinese brands are increasingly entering this space, with Xibei leading the way in developing specialized children's meals [28][30]. - Other restaurant brands, such as Jiumaojiu and Laoxiangji, are also beginning to explore children's dining options, indicating a broader trend within the industry [31][33]. - The competition for family dining is not just about menu offerings but also about creating a safe and engaging environment for children, which requires significant investment in facilities and staff [37][39].