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多家餐厅悄悄撤下“现做”招牌被骂:预制菜透明化,已成餐企绕不开的必答题
Sou Hu Cai Jing· 2025-09-29 00:26
Core Viewpoint - The restaurant industry is facing a dilemma regarding the use of pre-prepared dishes, with some companies opting for transparency while others choose to avoid the topic altogether. The push for transparency in pre-prepared dishes is becoming an inevitable trend driven by consumer rights and regulatory pressure [1][4][25]. Group 1: Industry Response to Pre-prepared Dishes - Some restaurants, like Green Tea, have removed signs claiming "no pre-prepared dishes" and have blacked out such labels on disposable utensils, indicating a cautious approach to avoid backlash [2][5][6]. - In contrast, other establishments, such as Haidilao, have begun to label certain dishes as "partially pre-processed," reflecting a more transparent strategy [8][10]. - The well-known brand Dabowl Mr. has announced plans to clearly label the preparation methods of all 126 dishes in its menu, with 65.8% being freshly made [13]. Group 2: Challenges in Defining Pre-prepared Dishes - The lack of a clear definition and standards for what constitutes a pre-prepared dish complicates the labeling process for restaurants, leading to confusion and inconsistency in the industry [16][17]. - The complexity of traditional Chinese cuisine makes it difficult to categorize dishes as pre-prepared, as the preparation process can vary significantly [18][20]. - Smaller restaurants face additional challenges due to limited resources and the inability to implement comprehensive labeling systems [22]. Group 3: Consumer Perception and Market Dynamics - Consumer perception equates pre-prepared dishes with lower quality, leading to hesitance among restaurants to label their offerings as such, especially in higher-end dining establishments [23][24]. - The reliance on pre-prepared ingredients is widespread in the industry, with few restaurants able to operate without them, particularly in chain operations [24]. - The recent decline in customer traffic for brands like Xibei highlights the potential negative impact of being associated with pre-prepared dishes [24]. Group 4: Regulatory Trends and Future Directions - The push for transparency in pre-prepared dishes is gaining momentum, with government agencies advocating for clearer labeling practices to protect consumer rights [25][29]. - Some regions are already implementing mandatory labeling requirements for pre-prepared dishes, indicating a shift from optional to required transparency [29]. - The industry may see a division where high-end restaurants focus on freshly made dishes while fast-casual dining embraces pre-prepared options, reflecting changing consumer expectations [33].
餐饮变天,消费者正在告别“大牌”,拥抱“质价比”
Sou Hu Cai Jing· 2025-09-28 10:07
跃迁——顾客不仅要价格合理,更要求品质稳定、体验真实。 我们看到,2025年的餐饮市场正在理性回归:小店模型、单店盈利、数智化赋能、体验差异化,正成为新一轮竞争的关键词。 海底捞用'千店千面'重新定义社交空间,小菜园靠220平方米的小店模型实现千店扩张,熊大爷用现包饺子切入社区刚需…… 这些现象背后,是消费端理性与情感的双重追求,与供给侧效率与体验的创新融合,共同推动行业走向更健康、更可持续的发展轨道。 01■ 消费端:餐饮变天了! 谁在逼我们告别"大牌", 不知道大家最近有没有这样一种强烈的感受:餐饮行业,真的变天了! 曾经,我们谈论的是流量红利、是规模扩张;而今天,越来越多的老板们开始思考一个更本质的问题:如何让一家店先健康地活下来,并且活得足够好? 消费者不再只为大品牌买单,他们变得更精明、更挑剔,甚至愿意为了一碗地道的街边甑糕穿越半座城市。这背后,是一场从'性价比'到'质价比'的深刻 拥抱"质价比"? 来到2025年,餐饮消费市场彻底变天了!过去大家可能认牌子、看广告,但现在,核心逻辑已经转向了"质价比"——消费者不再盲目追捧大品牌,反而更 看重创新、诚信与真实体验。 这可不是简单的"消费升级"或"降 ...
餐饮业强化供应链控制 构建从田间到餐桌的高效韧性体系
辛鹿咖啡首席数字官张玉帆告诉记者,企业已构建"基地+咖农+互联网"的全链条体系。销售量的提升 使企业有能力推行更严格的生产标准,并以更高采购价回报符合标准的咖农,从而促进产业品质提升和 农户增收。 此外,餐饮企业通过物流与加工环节的效率提升,实现"鲜切现制、当日达店"。今年秋季,海底捞各区 域产品上线以"鲜"为特色,其中鲜切牛三拼已覆盖全国六百多家门店,实现当日配送。据海底捞产品相 关负责人表示,截至2025年9月底,主打鲜切鲜活产品的标准版主题店已营业超100家,涵盖鲜切牛肉、 鲜活海鲜、鲜切羊肉、鲜切脆皖鱼、鲜切黑猪等品类。 业内专家认为,当前餐饮竞争已从门店运营扩展至全链条效率的比拼,随着餐饮业持续向高质量发展迈 进,供应链建设将成为行业转型升级的核心驱动力。西安饮食董事长靳文平指出,随着竞争的加剧,做 好供应链管理是餐饮企业、中华老字号能否传承的核心要素。 新华财经北京9月28日电(记者丁雅雯)记者在采访中获悉,在消费回暖与行业竞争升级的背景下,多 家餐饮企业将战略重心转向供应链整合与食材品质管控,通过源头直采、冷链升级等举措,构建从田间 到餐桌的高效协同体系。 在食材源头方面,头部企业通过共建种植基 ...
海底捞推出多款秋季新品 番茄锅年销量超7000万份
Xin Lang Ke Ji· 2025-09-28 07:31
据介绍,海底捞6斤番茄锅主要采用来源于新疆、内蒙古区域北纬40°左右黄金种植带的番茄。作为海底 捞的明星产品,番茄锅2024年全年销售量超过7000万份,带动番茄全品类产品年采购总量超过7万吨。 9月28日下午消息,海底捞推出多款秋季产品,包括海底捞6斤番茄锅、鲜切牛三拼以及海鲜产品。 近年来,海底捞在荤菜品类打造"鲜切"系列。海底捞产品相关负责人表示,截至2025年9月底,主打鲜 切鲜活产品的标准版主题店已营业超100家,涵盖鲜切牛肉、鲜活海鲜、鲜切羊肉、鲜切脆皖鱼、鲜切 黑猪等品类。"以鲜切牛肉为例,目前我们产品的主要来源地是宁夏、甘肃、贵州、内蒙古等地,在秋 季加大推广力度后,预计每日用量将达到五六吨。" 责任编辑:凌辰 ...
科技融入餐饮:海底捞“火锅+AI编程”成亲子消费新热点
Qi Lu Wan Bao Wang· 2025-09-27 01:34
Core Insights - Haidilao has opened an innovative concept store in Beijing, collaborating with AI education brand Yuan Programming to create an "AI Enlightenment Base" for children, allowing parents to enjoy hot pot while their kids learn technology [1][3] Group 1: Store Features - The store features a transparent kitchen, welcoming robots, a dessert station, and a cocktail bar, enhancing the dining experience with technology [1] - The children's area includes four high-tech installations that teach programming concepts through interactive play, such as obstacle-avoiding cars and balance challenges [3] Group 2: Customer Experience - The store achieved a table turnover rate exceeding 6 during its opening weekend, indicating high customer interest and engagement [5] - The concept integrates AI education into the dining experience, transforming traditional family meals into interactive learning opportunities [3][5] Group 3: Future Plans - Haidilao plans to expand this "hot pot + AI education + entertainment" model to other sectors, including tourism and retail, aiming to integrate technology into everyday life [5]
大馆子放下身段 居民乐享口福
Bei Jing Wan Bao· 2025-09-26 06:47
Core Viewpoint - Major restaurant chains are increasingly engaging in community-oriented businesses, offering affordable meals and services to local residents, reflecting a shift towards more accessible dining options [1][12]. Group 1: Community Engagement by Major Chains - Haidilao has opened its first community store in the Shahe area, selling staple foods, ready-to-eat meals, and convenient breakfast options [1][4]. - Other well-known brands like Meizhou Dongpo and Jindingxuan have also started offering affordable breakfast options, enhancing their service offerings based on local feedback [4][5]. - The trend of large restaurants providing community services is not limited to breakfast; it includes various meal options that cater to local tastes and preferences [10][11]. Group 2: Product Offerings and Pricing - Haidilao's breakfast offerings include freshly made items such as fried dough sticks priced at 1.5 yuan, tea eggs at 2.5 yuan, and various buns ranging from 2.9 to 4.5 yuan, making it affordable for residents [4]. - The new community stores, like the Ziguangyuan yogurt station, offer a range of products including yogurt, baked goods, and ready-to-eat meals at competitive prices, with items like croissants priced at 3.5 yuan [7][8]. - North Yuan Hotel has introduced a variety of ready-to-eat meals, with prices for cold dishes starting at 9.9 yuan, making it an attractive option for local residents [10]. Group 3: Market Trends and Consumer Behavior - The rise of "small but beautiful" community stores is being adopted by more chain restaurants, indicating a shift in the market towards localized and accessible dining experiences [9]. - Consumers are increasingly favoring these community-oriented dining options, as evidenced by the growing number of regular customers at these establishments [11][12]. - The trend reflects a broader movement in the restaurant industry towards enhancing daily life for residents, moving away from formal dining experiences to more casual, everyday meal options [12].
日本餐厅闷声发万亿财,中国海底捞营收却跌3.7%,谁在买单
Sou Hu Cai Jing· 2025-09-25 10:14
Core Insights - Japanese restaurants have rapidly expanded in the Chinese dining market, achieving a market value exceeding 1 trillion yen, while local Chinese restaurants struggle to attract consumers [1][19]. Expansion of Japanese Restaurants - Japanese restaurants have significantly increased their presence in China, with a notable rise in the number of establishments from 70,000 in the past to a projected increase of 100 more by 2033 [13][15]. - Major chains like Sushi郎 and 藏寿司 have strategically opened locations in high-consumption cities such as Beijing and Shanghai [15][19]. Economic Context - Japan's economic challenges, including a significant depreciation of the yen and a decline in the restaurant sector, have prompted Japanese restaurants to adopt aggressive strategies to recover [3][5]. - The restaurant industry in Japan has seen a 20% decline over five to six years, necessitating adjustments to survive [5]. Strategies for Success - Japanese restaurants have lowered prices to attract more consumers, with examples of menu items being reduced from 400 yen to 200 yen [7]. - The introduction of versatile part-time staff has helped reduce costs and increase revenue streams [9]. Performance Metrics - Sushi郎's revenue surged by 18.3% year-on-year, with operating profit reaching 68.4%, contributing to its market value surpassing 1 trillion yen in 2024 [19]. - In contrast, Chinese restaurant chains like 海底捞 are experiencing revenue declines, with a 3.7% drop projected for the first half of 2025 [19]. Consumer Preferences - Japanese restaurants enjoy high customer traffic, often resulting in long wait times of 6 to 10 hours, indicating strong consumer demand despite higher prices [23]. - The perceived value of Japanese dining experiences, including generous portion sizes and quality service, enhances their appeal compared to local options [25][27]. Challenges for Chinese Restaurants - Despite the abundance of Chinese restaurants, many face declining revenues and issues related to food safety, which hinder their competitiveness [29]. - The need for Chinese restaurants to innovate and improve quality is critical for regaining consumer trust and market share [29].
电力设备股普涨 上海电气涨超6% 行业高景气度延续
Ge Long Hui· 2025-09-25 02:44
Group 1 - The core viewpoint is that the telecommunications equipment stocks in Hong Kong are experiencing a general increase, driven by a global uptrend in power equipment demand [1] - Shanghai Electric leads the gains with an increase of over 6%, followed by Goldwind Technology at 3.6%, China High-Speed Transmission at 2.5%, and Fulaite Glass at 2% [2] - The report from CITIC Securities indicates that global investment in power grids is expected to exceed $400 billion by 2025, maintaining a high level of market activity [1] Group 2 - AI is projected to significantly boost global electricity demand, leading to a notable increase in the demand for supporting electrical equipment [1] - Major overseas companies are raising their capital expenditure forecasts and increasing investments in AIDC infrastructure [1] - The demand for transformers in the U.S. market continues to strengthen, with high transformer price indices, and the Middle East is experiencing rapid growth in transformer demand [1]
豪餐均消超600,“穷鬼套餐”20多元,海底捞“既要又要”
3 6 Ke· 2025-09-24 23:53
Core Insights - High-end hotpot business is facing challenges, with Haidilao reporting a decline in revenue, net profit, and customer traffic in the first half of 2025 [1][2][3] - The company is attempting to pivot towards higher-end offerings while also targeting lower-income consumers with budget options [6][11] Financial Performance - Haidilao's revenue for the first half of 2025 was 20.703 billion yuan, a year-on-year decrease of 3.7% [1] - The group's profit was 1.755 billion yuan, down 13.7% year-on-year, with core operating profit declining by 14.0% to 2.408 billion yuan [1] - Customer visits dropped by over 10 million, with total customer count reaching nearly 190 million, compared to over 200 million in the same period last year [1] New Store Concepts - Haidilao launched its first "Premium Store" in Beijing, targeting high-net-worth individuals with an average spending of over 600 yuan per person, significantly higher than the regular store average of 97.9 yuan [2][4] - The Premium Store offers enhanced service and high-quality ingredients, but has also introduced lower-priced group packages to attract more customers [4][5] Market Strategy - The company is diversifying its offerings with new store formats, including community stores and budget-friendly options, to capture a wider customer base [10][11] - The "Down-to-Earth" hotpot meal options have seen significant growth, with a 59.6% increase in revenue from the takeaway segment [6][9] Industry Context - The overall hotpot industry is struggling, with a net decrease of over 27,000 stores in the past year, indicating a challenging market environment [13][15] - Haidilao's market value has dropped to 71.236 billion HKD from a peak of over 430 billion HKD since its IPO in 2018 [13] Operational Challenges - Haidilao experienced a net decrease of 5 stores in the first half of 2025, with operational inefficiencies leading to closures [12] - The company is facing increased competition and pressure from both high-end and budget segments, complicating its growth strategy [15]
“吃海底捞发现门店挂着狮子和海蛇族徽”,「传销式家族制」才是这个火锅帝国最大的商业机密?
3 6 Ke· 2025-09-24 08:03
Core Viewpoint - Haidilao has adopted a family-based management system that combines traditional elements with modern practices, creating a unique corporate culture that emphasizes mentorship and internal growth [10][21][23]. Group 1: Family System and Management - The family system at Haidilao consists of various "families" represented by animal-themed badges, with each family comprising 5 to 18 stores led by a "master store manager" [3][5][10]. - This system is rooted in a mentorship model where experienced store managers train their apprentices, who in turn can establish their own families once they reach a certain scale [10][21]. - The family structure allows for significant decision-making power, including store expansion and management evaluations, fostering a sense of ownership among the family leaders [10][23]. Group 2: Employee Training and Retention - Haidilao's mentorship model is designed to ensure consistent service quality across its locations, as all management personnel are internally trained [13][29]. - The rigorous training process includes multiple assessments and a clear path for advancement, which helps reduce employee turnover and enhances motivation [29][30]. - The emotional connection fostered by the family system encourages employees to view Haidilao as a home, contributing to a strong corporate culture [32][34]. Group 3: Financial Incentives and Performance - The financial structure of the mentorship system includes performance-based incentives, where store managers receive a percentage of profits from their stores and those of their apprentices [23][25]. - This "multi-level" incentive system encourages managers to actively develop their teams, as their earnings are directly tied to the success of their apprentices [25][27]. - Despite the potential for high earnings, there are strict performance evaluations, and poor performance can lead to penalties for both the manager and their apprentices [27][30]. Group 4: Challenges and Evolution - The rapid expansion of Haidilao led to challenges, particularly during the pandemic, resulting in significant store closures and a reevaluation of the family management system [30][32]. - In response to operational difficulties, Haidilao has experimented with different management structures, including a shift to regional managers, but has reverted to the family system due to its deep-rooted connections with store operations [32][33]. - The company is now attempting to balance its traditional family culture with a more rational and transparent management approach to attract a new generation of employees [33][34].