Financial Performance - The company reported a total net revenue of RMB 7.338 billion for Q2 2025, representing a year-on-year increase of 19.76% [1] - Gross profit reached RMB 2.676 billion, up 45.97% year-on-year, with a gross margin improvement from 29.9% to 36.5% [2] - The company achieved a net profit attributable to shareholders of RMB 219 million, a turnaround from a net loss of RMB 609 million in the same period last year [1][2] User Engagement - Daily active users increased by 7% year-on-year, while monthly active users grew by 8% [2] - Monthly paying users saw a 9% increase year-on-year, with average daily usage time rising to 105 minutes, an increase of 6 minutes compared to the previous year [2] Strategic Initiatives - The company successfully hosted its flagship offline events, Bilibili World and Bilibili Marco Link, attracting over 400,000 participants, marking it as one of the largest anime expos in China [2] - The company plans to continue focusing on high-quality content that resonates with young users to drive growth and deepen engagement [2] Share Buyback Program - The company completed the repurchase of 5.5881 million Class Z ordinary shares for a total amount of HKD 783 million in Q2 [2] - As of June 30, 2025, the company has repurchased a total of 6.4 million listed securities at a cost of USD 116 million, with approximately USD 83.6 million remaining under the approved USD 200 million buyback plan [2]

Core Insights - Bilibili reported Q2 revenue of 7.34 billion yuan, a year-on-year increase of 20%, slightly above market expectations of 7.33 billion yuan [1] - Adjusted earnings per share were 1.29 yuan, turning profitable compared to a loss in the previous year, with market expectations at 1.22 yuan [1] - The growth in performance was primarily driven by advertising and gaming businesses, which grew by 20% and 60% year-on-year, respectively [1] Financial Performance - Q2 NON-GAAP net profit reached 560 million yuan, while the same period in 2024 recorded an adjusted net loss of 270 million yuan [1] - Daily active users (DAUs) reached 109 million, an increase of 7% year-on-year [1] - Q2 gross profit was 2.68 billion yuan (373.5 million USD), representing a year-on-year increase of 46% [1] - Gross margin improved to 36.5%, up from 29.9% in the same period of 2024 [1]

Group 1 - The core point of the article is that Bilibili announced its revenue and adjusted net profit for the second quarter of 2025, indicating a positive growth trend [1] Group 2 - Bilibili's revenue for the second quarter of 2025 is projected to be 7.34 billion yuan, representing a year-on-year increase of 20% [1] - The adjusted net profit for the same period is expected to be 561 million yuan [1]

Core Insights - Bilibili reported a total net revenue of RMB 7.34 billion (USD 1.024 billion) for Q2 2025, representing a year-on-year increase of 20% [1] - The company achieved a gross profit of RMB 2.68 billion (USD 373.5 million), with a gross margin of 36.5%, up from 29.9% in the same period last year [1][3] - Daily active users (DAUs) reached 109.4 million, reflecting a 7% year-on-year growth [1][2] Revenue Breakdown - Advertising revenue amounted to RMB 2.45 billion (USD 341.9 million), also up by 20% year-on-year [1][3] - Mobile gaming revenue surged to RMB 1.61 billion (USD 225.1 million), marking a significant increase of 60% year-on-year [1][3] Profitability Metrics - Net profit for the quarter was RMB 218.3 million (USD 30.5 million), a turnaround from a net loss of RMB 608.1 million in the same quarter of 2024 [1] - Adjusted net profit reached RMB 561.3 million (USD 78.4 million), compared to an adjusted net loss of RMB 271.0 million in the previous year [1][3] User Engagement - Monthly active users (MAUs) grew by 8% year-on-year, while monthly paying users increased by 9% [2] - Users spent an average of 105 minutes daily on the platform, which is 6 minutes longer than the same period last year [2] Community Engagement - The company hosted its flagship offline events, Bilibili World and Bilibili Marco Link, attracting over 400,000 participants, highlighting the brand's vitality and community cohesion [2]

Core Insights - Bilibili reported a total net revenue of 7.34 billion yuan for Q2 2025, representing a year-on-year growth of 20% [1] - The company achieved a net profit of 218.3 million yuan, a significant turnaround from a net loss of 608.1 million yuan in the same period of 2024 [1] - Adjusted net profit, not in accordance with U.S. GAAP, was 561.3 million yuan, compared to an adjusted net loss of 271 million yuan in Q2 2024 [1]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性或完整性亦不發表 任何聲明，並明確表示概不會就本公告全部或任何部分內容而產生或因倚賴該等內容而引致的任何損失承擔任何 責任。 Bilibili Inc. 嗶哩嗶哩股份有限公司 （於開曼群島註冊成立以不同投票權控制的有限責任公司） （股份代號：9626） 截 至 2025 年 6 月 3 0 日止六個月的 中期業績公告 嗶哩嗶哩股份有限公司（「本公司」）董事（「董事」）會（「董事會」）欣然公佈本公司、其子 公司及併表關聯實體（「本集團」）截至2025年6月30日止六個月（「報告期間」）的未經審計 中期合併業績，連同2024年同期的比較數字。該等中期業績根據美國公認會計準則（「美 國公認會計準則」）編製並經董事會審計委員會（「審計委員會」）審閱。本公司獨立核數 師羅兵咸永道會計師事務所已根據國際審閱委聘準則第2410號「 由實體的獨立核數師執 行的中期財務資料審閱 」審閱我們截至2025年6月30日止六個月的中期財務資料。 於本公告中，「我們」及「我們的」指本公司及（如文義另有所指）本集團。 1 截至2025年6月30日止六個月財務 ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性或完整性亦不發表 任何聲明，並明確表示概不會就本公告全部或任何部分內容而產生或因倚賴該等內容而引致的任何損失承擔任何 責任。 Bilibili Inc. 嗶哩嗶哩股份有限公司 （於開曼群島註冊成立以不同投票權控制的有限責任公司） （股份代號：9626） 內幕消息 2025 年第二季度 未經審計的財務業績公告 嗶哩嗶哩股份有限公司（「嗶哩嗶哩」或「本公司」）欣然宣佈其根據美國證券交易委員會 （「美國證交會」）的適用規則刊發的截至2025年6月30日止第二季度未經審計財務業績（「第 二季度業績」）。 本公告隨附的附表一為本公司於2025年8月21日（美國東部時間）刊發的有關第二季度業 績的新聞稿全文，其中部分內容可能構成本公司的重大內幕消息。 本公告載有前瞻性陳述。該等陳述乃根據1995年《美國私人證券訴訟改革法》中的「安全 港」條文作出。該等前瞻性陳述可從所用詞彙如「將」、「預期」、「預計」、「旨在」、「未 來」、「擬」、「計劃」、「相信」、「估計」、「有信心」、「潛在」、「繼續」或其他類似陳述加 以識別。其中，本公告內的展望和引 ...

Core Insights - Bilibili Inc. reported strong financial results for Q2 2025, with total net revenues increasing by 20% year over year to RMB7.34 billion (US$1,024.3 million) [4][6] - The company experienced growth in user engagement, with daily active users (DAUs) rising by 7% and monthly paying users increasing by 9% year over year [3][6] - Bilibili's gross profit improved significantly by 46% year over year, reaching RMB2.68 billion (US$373.5 million), with a gross profit margin of 36.5% [6][9] User Engagement - Average daily time spent on the platform increased to 105 minutes, up by 6 minutes compared to the previous year [3] - The company hosted successful offline events, attracting over 400,000 attendees, highlighting the brand's community strength [3] Financial Performance - Advertising revenues grew by 20% year over year to RMB2.45 billion (US$341.9 million), driven by performance-based advertising [5][6] - Mobile games revenues surged by 60% year over year to RMB1.61 billion (US$225.1 million), primarily due to the success of the game "San Guo: Mou Ding Tian Xia" [7][6] - Net profit for the quarter was RMB218.3 million (US$30.5 million), a significant turnaround from a net loss of RMB608.1 million in Q2 2024 [12][6] Cost and Profitability - Cost of revenues increased by 9% year over year to RMB4.66 billion (US$650.8 million), mainly due to higher revenue-sharing costs [8] - Total operating expenses remained stable at RMB2.42 billion (US$338.4 million) compared to the same period last year [9] Cash Flow and Share Repurchase - The company generated net operating cash flow of RMB1.99 billion (US$277.7 million) in Q2 2025, compared to RMB1.75 billion in the same period of 2024 [15][6] - Bilibili completed the repurchase of 5,588,140 Class Z ordinary shares for an aggregate amount of HK$782.9 million (US$100.0 million) [18][6] Recent Developments - In May 2025, Bilibili raised US$690 million through a convertible senior notes offering, with plans to enhance its content ecosystem and fund share repurchases [17][6]

Key Points - The top three stocks with net inflows from southbound funds on August 18 are China Life (02628) with 955 million, Alibaba-W (09988) with 617 million, and Bilibili-W (09626) with 484 million [1][2] - The top three stocks with net outflows are the Tracker Fund of Hong Kong (02800) with -6.418 billion, Hang Seng China Enterprises (02828) with -2.181 billion, and CNOOC (00883) with -451 million [1][2] - In terms of net inflow ratio, the top three are Hong Kong and China Gas (01083) at 62.85%, Anjoy Foods (02648) at 59.88%, and Ruipu Lanjun (00666) at 51.93% [1][2] - The top three stocks with the highest net outflow ratios are Jiangsu Nanjing Highway (00177) at -54.22%, United Energy Group (00467) at -48.65%, and Sany International (00631) at -48.21% [1][2] Net Inflow Rankings - The top ten stocks by net inflow include China Life (02628) with 955 million, Alibaba-W (09988) with 617 million, and Bilibili-W (09626) with 484 million [2] - Other notable stocks in the top ten include CICC (03908) with 471 million and CITIC Securities (06030) with 411 million [2] Net Outflow Rankings - The top ten stocks by net outflow include the Tracker Fund of Hong Kong (02800) with -6.418 billion, Hang Seng China Enterprises (02828) with -2.181 billion, and CNOOC (00883) with -451 million [2] - Other significant outflows include Kuaishou-W (01024) with -381 million and Geely Automobile (00175) with -305 million [2] Net Inflow Ratio Rankings - The top three stocks by net inflow ratio are Hong Kong and China Gas (01083) at 62.85%, Anjoy Foods (02648) at 59.88%, and Ruipu Lanjun (00666) at 51.93% [2][3] - Additional stocks with high net inflow ratios include Daxin Financial (00440) at 50.35% and Shougang Resources (00639) at 47.08% [3] Net Outflow Ratio Rankings - The top three stocks by net outflow ratio are Jiangsu Nanjing Highway (00177) at -54.22%, United Energy Group (00467) at -48.65%, and Sany International (00631) at -48.21% [3] - Other notable stocks with significant outflow ratios include Tuhu-W (09690) at -46.99% and Ansteel (00347) at -46.67% [3]

Group 1 - The gaming industry is experiencing a strong recovery starting in 2024, driven by both market sentiment and fundamental performance of certain companies [1][2] - The current gaming market is characterized by a significant reliance on user acquisition strategies, with many companies shifting from a focus on quality to large-scale user acquisition [2][3] - The introduction of new high-quality games from major internet companies in 2024 is expected to act as a stabilizing force for the industry [2][4] Group 2 - The financial impact of user acquisition is significant, often leading to a delay in profit realization after new game launches due to high initial marketing costs [3][7] - The gaming industry has shown resilience due to its non-cyclical nature and a more relaxed regulatory environment in recent years [7][8] - Institutional investors are increasingly optimistic about gaming companies, with a notable increase in public fund holdings, indicating a shift in market sentiment towards these companies [7][8] Group 3 - The upcoming release of Tencent's "Valorant Mobile" is highly anticipated, with over 60 million pre-registrations, although its short-term commercial success remains uncertain due to a crowded market [6][7] - The overall new game releases in the market are limited, leading to a focus on performance verification of existing companies [7][8] - The absence of new trending topics in the gaming industry suggests that performance validation will be the main focus in the latter half of the year [8]