Financial Performance - For the year ended December 31, 2024, revenue increased by 22.8% to RMB 16,994.0 million (USD 2,328.2 million) [10] - Gross profit rose by 34.0% to RMB 7,637.1 million (USD 1,046.3 million), with a gross margin of 44.9%, up from 41.2% in 2023 [10] - Operating profit increased by 17.6% to RMB 3,315.8 million (USD 454.3 million) [10] - Net profit for the period grew by 15.9% to RMB 2,635.4 million (USD 361.1 million) [10] - Adjusted net profit increased by 15.4% to RMB 2,720.6 million (USD 372.7 million), with an adjusted net profit margin of 16.0% [10] - Adjusted EBITDA grew by 21.4% to RMB 4,334.3 million (USD 593.8 million), with an adjusted EBITDA margin of 25.5% [10] - Total revenue for the quarter was RMB 4,712.7 million (USD 645.6 million), representing a year-over-year increase of 22.7% [32] - Operating profit reached RMB 968.4 million (USD 132.7 million), a year-over-year growth of 26.5% [38] - Adjusted net profit was RMB 792.5 million (USD 108.6 million), reflecting a year-over-year increase of 20.0% [39] - Adjusted EBITDA grew by 23.3% to RMB 1,227.2 million (USD 168.1 million) [41] - Gross profit amounted to RMB 2,217.3 million (USD 303.8 million), with a year-over-year increase of 33.8% [35] - Gross margin reached a historical high of 47.0%, up 3.9 percentage points year-over-year [36] Store Expansion - The total number of stores reached 7,780, with a net increase of 1,219 stores during the year [13] - The number of MINISO stores reached 7,504, with a net increase of 1,091 stores [13] - The number of overseas MINISO stores achieved a milestone of 3,000, totaling 3,118 stores, with a net increase of 631 stores [13] - The total number of new stores opened globally in 2024 exceeded 1,200, surpassing initial expectations and setting a record for net new stores [16] - The number of Miniso stores in mainland China increased from 3,926 to 4,386, a net addition of 460 stores year-over-year [70] - The number of Miniso stores in overseas markets rose from 2,487 to 3,118, adding 631 stores year-over-year [73] Revenue Breakdown - Revenue from the Miniso brand in mainland China grew by 10.9%, while overseas revenue surged by 41.9%, contributing to 41.7% of total brand revenue [21] - Revenue from overseas markets grew by 42.7% year-over-year to RMB 2,131,716,000 for the three months ending December 31, 2024 [67] - The revenue for the Miniso brand increased by 21.3% year-over-year to RMB 4,428,593,000 for the three months ending December 31, 2024, and by 22.0% to RMB 16,002,565,000 for the twelve months [67] Shareholder Returns - The company returned RMB 1,574.5 million to shareholders, including RMB 1,244.3 million in cash dividends and RMB 330.2 million in share buybacks [13] - The company announced a final cash dividend of RMB 7.4 billion, approximately 50% of the adjusted net profit for the second half of 2024 [17] Assets and Liabilities - As of December 31, 2023, total assets amounted to RMB 14,485,309 thousand, while total assets for December 31, 2024, are projected to be RMB 18,120,128 thousand, indicating a growth of approximately 25% [57] - Non-current assets increased from RMB 4,157,675 thousand in 2023 to RMB 6,464,627 thousand in 2024, reflecting a growth of about 55.5% [57] - Total liabilities increased to RMB 7,764,606 thousand as of December 31, 2024, from RMB 5,294,092 thousand in 2023, marking a rise of 46.8% [60] - The company reported a total equity of RMB 10,355,522 thousand as of December 31, 2024, compared to RMB 9,191,217 thousand as of December 31, 2023, indicating a growth of 12.7% [60] Future Plans - The company plans to accelerate same-store sales growth and optimize store layout and product categories to enhance efficiency in 2025 [18] - The company plans to expand its market presence and invest in new product development to drive future growth [61] - The company plans to continue expanding its presence in both domestic and international markets, focusing on enhancing brand penetration in lower-tier cities in China [67] Financial Metrics - The adjusted net profit for the company is defined as profit excluding equity-settled share-based payment expenses [50] - The adjusted EBITDA for the company is calculated as adjusted net profit plus depreciation and amortization, finance costs, and income tax expenses [50] - The adjusted net profit margin is calculated by dividing adjusted net profit by revenue for the same period [50] - The company emphasizes the use of non-IFRS financial metrics to provide a clearer understanding of its operational performance [51] - The company acknowledges the limitations of non-IFRS financial metrics, which may not reflect all income and expense items affecting operations [51] Cash Flow and Earnings - Cash and cash equivalents totaled RMB 6,698.1 million (USD 917.6 million) as of December 31, 2024 [31] - Free cash flow for the year was RMB 1,405.8 million (USD 192.6 million) [31] - Basic earnings per American Depositary Share (ADS) increased by 16.6% year-over-year to RMB 8.44 (USD 1.16) [31] - Basic earnings per share for the twelve months ended December 31, 2024, were RMB 2.11, compared to RMB 1.81 in 2023, reflecting a growth of 16.6% [61] - The financial income for the three months ended December 31, 2024, decreased to RMB 18,999 thousand from RMB 54,603 thousand in the same period of 2023, indicating a decline of 65.2% [61] - The company reported a total comprehensive income of RMB 813,148 thousand for the three months ended December 31, 2024, compared to RMB 623,178 thousand in 2023, representing an increase of 30.5% [63]

Core Viewpoint - The article discusses the ongoing power struggle and management changes at Yonghui Supermarket, particularly focusing on Ye Guofu's acquisition and reform plans after becoming the largest shareholder, while highlighting the challenges faced by both Yonghui and Miniso in the retail sector [1][6][28]. Group 1: Management Changes and Power Struggle - Ye Guofu was nominated to the board of Yonghui Supermarket, while former CEO Li Songfeng was ousted, leading to concerns about the lack of a clear CEO arrangement [2][3][15]. - Yonghui's ownership structure lacks a single controlling entity, which has contributed to the internal power struggle [4][5][10]. - The board's composition has shifted, with Miniso's influence growing, as they now hold three out of six non-independent director seats [14][21]. Group 2: Financial Performance and Challenges - Yonghui Supermarket is facing significant financial difficulties, with an expected loss of 1.4 billion yuan for 2024 and a high debt ratio of 87.06% [6][24]. - Despite the implementation of the "Fat Donglai model" and store renovations, the financial results have not yet reflected the improvements, as the company continues to close underperforming stores [7][25][28]. - Miniso's acquisition of a 29.4% stake in Yonghui for 6.27 billion yuan was the largest single acquisition in China's retail sector in recent years, but it has led to cash flow concerns for Miniso [6][26][28]. Group 3: Reform Plans and Future Strategies - Ye Guofu has proposed a significant reform plan for Yonghui, including the renovation of approximately 200 stores and the closure of 250-350 stores by 2026 [7][23]. - The reform strategy aims to enhance efficiency and reduce costs through a "three increases and two decreases" approach, focusing on improving employee productivity, performance, and gross profit while lowering costs and expenses [23][25]. - Collaboration between Miniso and Yonghui is expected in areas such as private label development and supply chain design, although specific measures have yet to be disclosed [25][26].

Summary of MINISO Conference Call Company Overview - **Company**: MINISO Group - **Brands**: MINISO and Top Toy - **Revenue Contribution**: MINISO accounts for approximately 95% of total revenue, while Top Toy contributes about 5% [3][4] Key Points and Arguments - **Global Revenue Distribution**: In 2023, MINISO's revenue was approximately 64% from the Chinese market and 36% from overseas markets, with equal contributions from agency and direct sales in the overseas segment [4][5] - **Business Model**: MINISO employs a light asset model, primarily using partner/franchise stores domestically and agency stores overseas. The average store operating profit margin is around 30% [4][6] - **Market Growth**: From 2019 to 2023, revenue growth in the Chinese market was steady at about 7%, while North America, Latin America, and Europe experienced rapid growth. The Chinese market remains the main contributor to gross and net profits [4][7] - **Strategic Upgrades**: The strategic upgrade initiated in Q4 2022 has shown positive effects, with overseas markets recovering first, leading to a rise in stock prices. However, revenue growth is expected to slow from 25% to 20% in 2024, raising concerns about same-store sales growth, particularly in North America [4][12] - **Store Expansion Plans**: The company plans to open 350-450 new stores annually in China and aims for 500-1,000 stores in North America in the long term [4][13] - **Diversified Channel Strategy**: MINISO enhances competitiveness through a diversified channel strategy, including flagship stores and online instant retail, collaborating with major IP players like Disney and Warner [4][14] - **Challenges in North America**: The company faces tariff and supply chain challenges in North America but is adapting through supply chain adjustments. Same-store sales were weak in the first three quarters of 2024, with a focus on the fourth quarter for potential recovery [4][16] Additional Important Insights - **Top Toy Brand**: Launched in 2020, Top Toy focuses on trendy toys, with blind box sales accounting for 40% of its revenue. Despite its small revenue share, it is growing rapidly [4][8] - **Historical Milestones**: Key milestones include the founding of the first MINISO store in 2013, global expansion starting in 2015, and the brand upgrade strategy initiated in 2022 [4][9] - **Ownership Structure**: The company has a concentrated ownership structure, primarily held by co-founder Ye Guofu and his wife, contributing to stable management [4][10] - **Stock Performance**: Recent stock performance has lagged behind other new consumer brands due to concerns over revenue growth slowing and same-store sales performance [4][11] - **Future Growth Potential**: The company has significant growth potential, particularly in the IP sector, with low per capita IP consumption in China compared to Japan and the US. The expansion strategy in North America is also promising [4][13][17] - **Competitive Advantages**: MINISO's competitive advantages include strong channel capabilities and retail selection, which are expected to improve with experience and market insights [4][18]

Summary of the Conference Call for Miniso Company Overview - The conference call focuses on Miniso, a retail company, discussing its valuation and business performance in the context of the broader market and its competitor, Yonghui Superstores [3][5]. Key Points Valuation and Market Perception - Miniso's current market capitalization is approximately 50 billion HKD, while projected net profits for 2025 and 2026 are 3.45 billion and 4.2 billion RMB respectively. Based on a 20x P/E ratio, Miniso should be valued at over 80 billion RMB, around 90 billion HKD. The market's pessimistic outlook on Yonghui's losses is a primary reason for Miniso's undervaluation [3][4][5]. Yonghui Superstores Impact - The market anticipates Yonghui will incur a loss of 6 billion RMB next year, which is considered overly pessimistic. Historical data shows Yonghui's maximum loss was around 4.5 billion RMB, and the company is undergoing store adjustments and supply chain restructuring to improve profitability [4][5]. Domestic Business Performance - Miniso's domestic revenue share is expected to fall below 55% this year. Despite a 4% year-on-year decline in same-store sales, recovery is strong, with sales returning to 96%-100% of previous levels. The company plans to open 450 to 550 new stores to drive growth, minimizing reliance on same-store sales [4][6]. Overseas Business Growth - The overseas segment is identified as a core growth driver, benefiting from accelerated expansion, foreign exchange gains, and tax refunds. The depreciation of the RMB is projected to yield tens of millions in net profit, and the U.S. tax refund policy will continue to positively impact finances [4][7]. Market Conditions and Consumer Confidence - Recent consumer policies and increased foreign investment in Hong Kong stocks are favorable for new consumption sectors, enhancing investor confidence in Miniso and similar companies. The new consumption sector is undergoing a revaluation after two years of being undervalued [4][8]. Future Performance Expectations - Positive catalysts are expected following the Q2 earnings release, particularly in May. The market is focused on future guidance and expectations regarding Yonghui. The Q4 performance is already prepared, and the domestic business has experienced a downturn, leading to a currently low valuation [4][9]. Potential Risks - A recent safety issue regarding disposable underwear has minimal impact on Miniso, as this product accounts for a very small portion of revenue. Even if sales of this product were halted, the profit impact would be negligible [4][10][11]. Operational Strategy in the U.S. - Following the appointment of a new CEO in the U.S., the focus will be on optimizing revenue and costs, controlling store opening speed, and reducing rent and labor costs to enhance profitability. The overseas business is expected to grow at 40%, with direct stores growing at 60% and agency stores at 20% [4][12]. Profit Forecast and Valuation Outlook - Profit forecasts for the next two years suggest net profits corresponding to P/E ratios of 14x and 11x. The current valuation is around 10-11x, indicating significant undervaluation. A correction to a reasonable valuation of around 20x is anticipated, making Miniso one of the most promising companies this year [4][13].

Core Viewpoint - The article discusses the potential spin-off of TOP TOY, a trendy toy brand under Miniso, for an independent listing in Hong Kong, aiming to raise approximately $300 million. This move is seen as timely given the favorable market conditions for the trendy toy industry, which is projected to grow significantly in the coming years [2][5][24]. Group 1: Company Developments - Miniso's founder, Ye Guofu, is reportedly planning to separate TOP TOY and has been in discussions with potential investors since late 2024 [3][4]. - TOP TOY has expanded rapidly, with a total of 234 stores by the third quarter of 2024, marking an increase of 112 stores compared to the previous year [9][11]. - The brand has achieved a total revenue of 700 million RMB in the first three quarters of 2024, reflecting a year-on-year growth of 43% [11][10]. Group 2: Market Environment - The global trendy toy market is expected to reach $44.8 billion by 2024, with China's market projected to grow at a compound annual growth rate of 24% from 2022 to 2026 [5][24]. - TOP TOY's strategy includes targeting Southeast Asia for expansion, capitalizing on the region's young population and growing consumer spending [9][10]. Group 3: Competitive Landscape - TOP TOY faces significant competition from established brands like Pop Mart, which reported a revenue of 4.56 billion RMB in the first half of 2024, growing by 62% [14][19]. - The brand's reliance on licensed IPs for product offerings poses both opportunities and challenges, as it incurs high licensing fees while diversifying its product range [15][17]. - The article highlights the importance of creating unique IPs alongside licensed products to build a sustainable competitive advantage in the crowded trendy toy market [15][25].

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部分內容而產生或因倚 賴該等內容而引致的任何損失承擔任何責任。 MINISO Group Holding Limited 名創優品集團控股有限公司 （於開曼群島註冊成立的有限責任公司） （股份代號：9896） 董事會會議日期 名創優品集團控股有限公司（「本公司」）董事會（「董事會」）宣佈，將於2025年3月 21日（星期五）召開董事會會議，藉以考慮及批准（其中包括）(i)本公司截至2024 年12月31日止三個月的未經審計財務業績及其發佈，(ii)本公司截至2024年12月 31日止年度的年度財務業績及根據香港聯合交易所有限公司證券上市規則發佈該 年度業績，及(iii)宣佈和派發股息（如有）。 本公司的管理層將於美國東部時間2025年3月21日（星期五）上午五時（同日北京 時間下午五時）舉行業績電話會議以討論財務業績。英語同聲傳譯將於電話會議 中提供。電話會議可通過以下zoom鏈接或撥打以下號碼接入： 連接方式1 加入Zoom會議。 Zoom鏈接：https://z ...

已连续4个季度实现盈利。 本文为IPO早知道原创 作者｜Stone Jin 微信公众号｜ipozaozhidao 据IPO早知道消息，名创优品或拆分旗下玩具品牌TOP TOY赴港上市。彭博报道称，其预计募集约3 亿美元。 成立于2020年12月的TOP TOY致力于打造全球最大最全的世界级潮玩品牌。 2 020 年 1 2 月， TOP TOY 首家门店 在广州正佳广场 开业。 截至2 024 年9月3 0 日， TOP TOY 门店数为2 34 家（涵盖 29家直营门店 以及 205家合伙人门店 ），2 024 年前三季度净增加8 6 家门店，这一数 字已超过了2 023 年全年的开店数 。 此外，TOP TOY于2024年8月以店中店的形式在名创优品印尼雅加达Central Park旗舰店亮相。 同年 10月，TOP TOY在泰国曼谷开出海外首店 。TOP TOY表示，未来还将进一步扩大海外市场 版图。 2024 年第三季度， TOP TOY 的营收为2 .72 亿元，较2 023 年同期的1 .81 亿元增加5 0.4% ；2 024 年前三季度， TOP TOY 的营收为7 .00 亿元，较2 023 ...

Investment Rating - The report maintains an "OUTPERFORM" rating for the company [2][8][15] Core Insights - The company is expected to face domestic challenges in Q4, but the growth path for 2025 is clear, with projected revenue growth of 24% for 2025 [3][6][15] - The company is projected to achieve a revenue of RMB 17.1 billion in 2024, with a year-on-year growth of 23.6% [8][12] - The adjusted net profit for 2024 is expected to be RMB 2.75 billion, reflecting a 17% increase [8][12][15] Financial Performance Summary - Q4 2024 revenue is projected at RMB 4.83 billion, with domestic revenue at RMB 2.63 billion and overseas revenue at RMB 2.19 billion [3][14] - The adjusted net profit for Q4 2024 is expected to be RMB 827 million, with an adjusted net profit margin of 17.1% [3][14] - For 2025, revenue is forecasted to reach RMB 21.24 billion, with a net profit of RMB 3.32 billion, indicating a 20% growth [8][12] Revenue and Profitability Forecast - The company anticipates a revenue increase of 24% in 2025, with a gross profit margin projected to be 45.1% [8][12] - The adjusted net profit margin for 2025 is expected to be 15.6% [8][12] - The company plans to open approximately 669 new stores in 2024, contributing to its revenue growth [5][6] Market Position and Strategy - The company is focusing on expanding its overseas market, with a projected revenue growth of 72% in direct markets [5][6] - The report highlights the successful collaboration with popular IPs, which is expected to enhance product offerings and drive sales [4][6] - The company is also optimizing its store expansion strategy, particularly in North America and Southeast Asia [6][8]

Company Performance - MINISO Group Holding Limited Unsponsored ADR (MNSO) closed at $22.62, reflecting a +0.49% change from the previous day's closing price, which is lower than the S&P 500's gain of 1.04% on the same day [1] - Over the past month, MNSO shares experienced a loss of 1.01%, underperforming the Retail-Wholesale sector's gain of 8.48% and the S&P 500's gain of 3.92% [1] Earnings and Analyst Estimates - Investors are anticipating the upcoming earnings disclosure for MINISO Group Holding Limited Unsponsored ADR, with a focus on any recent changes to analyst estimates, as these revisions often indicate short-term business trends [2] - Positive estimate revisions are interpreted as a favorable sign for the company's business outlook [2] Zacks Rank and Valuation - The Zacks Rank system, which ranges from 1 (Strong Buy) to 5 (Strong Sell), currently ranks MINISO Group Holding Limited Unsponsored ADR at 3 (Hold), with no change in the Zacks Consensus EPS estimate over the past month [4] - MINISO is trading at a Forward P/E ratio of 15.21, which aligns with the industry average Forward P/E of 15.21, indicating no significant deviation in valuation [5] Growth Metrics - The company has a PEG ratio of 0.79, which is lower than the average PEG ratio of 1.15 for the Retail - Apparel and Shoes industry, suggesting a more favorable valuation relative to expected earnings growth [6] Industry Context - The Retail - Apparel and Shoes industry, part of the Retail-Wholesale sector, holds a Zacks Industry Rank of 56, placing it in the top 23% of over 250 industries, indicating strong performance potential [7]

Core Viewpoint - The emphasis on simplicity and efficiency in organizational processes is becoming a key focus for companies like Miniso, as they aim to combat formalism and enhance operational effectiveness [2][4][15]. Group 1: Company Initiatives - Miniso's founder, Ye Guofu, has introduced six major requirements aimed at eliminating formalism, including banning PPTs for internal communication and limiting meeting durations [4][14]. - The company aims to lead 100 Chinese IPs to global markets, with a strategic focus on simplifying communication and decision-making processes [5][7]. - Miniso's revenue for the first nine months of 2024 reached 12.281 billion yuan, a year-on-year increase of 22.8%, with a net profit of 1.826 billion yuan, up 11.6% [7]. Group 2: Competitive Landscape - The retail market is becoming increasingly competitive, with other brands also adopting IP collaborations, which poses a challenge for Miniso [11][12]. - Miniso's IP collaboration strategy has led to a 38% increase in licensing fees due to the growing IP portfolio [13]. Group 3: Long-term Goals - Ye Guofu has set ambitious long-term goals, including a plan to double the number of stores globally by the end of 2028, aiming for over 10,000 locations [8][10]. - The company is also expanding its presence in smaller cities, indicating a strategy to tap into underserved markets [9]. Group 4: Organizational Efficiency - The push against formalism is part of a broader strategy to avoid "big company disease," which can arise from organizational fatigue and inefficiency as companies grow [14][15]. - Miniso's internal assessments have identified the need to streamline processes and reduce unnecessary meetings to enhance productivity [14].