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Investment Rating - The industry maintains a rating of "Buy" for key companies such as Anta Sports, Tabo, and Bosideng, with a recommendation to focus on high-quality brands and companies with strong fundamentals [5][10][28]. Core Insights - Puma's Q1 2025 performance met expectations, with revenue growth of 0.1% year-on-year to €2.076 billion, while net profit saw a significant decline of 99.5% to €500,000 due to global economic fluctuations, particularly in the US and China [1][15]. - The report emphasizes the resilience of the sportswear sector, projecting a revenue growth of 4.4% and a net profit decline of only 0.6% for key apparel companies in 2024, with a stronger recovery anticipated in 2025 [4][26]. - The DTC (Direct-to-Consumer) business showed robust growth, with a 12% increase in revenue to €550 million, while wholesale revenue declined by 3.6% [3][20]. Summary by Sections Puma's Q1 2025 Performance - Revenue increased by 0.1% to €2.076 billion, with a slight decline in gross margin by 0.6 percentage points to 47% [1][15]. - Operating profit fell by 63.7% to €6 million, and net profit dropped by 99.5% to €500,000, attributed to economic volatility [1][15]. - Inventory rose by 16.3% to €2.08 billion, mainly due to increased in-transit stock [1][15]. Regional and Business Model Analysis - EMEA region revenue grew by 5.1% to €890 million, while the Americas saw a decline of 2.7% to €750 million, primarily due to a 11.1% drop in North America [2][20]. - The Asia-Pacific region experienced a 4.7% decline to €430 million, with a notable 17.7% drop in Greater China [2][20]. - The company is adapting to US tariff issues by optimizing product sourcing and reallocating production [2][20]. DTC and Wholesale Business Performance - DTC revenue increased by 12% to €550 million, with e-commerce growing by 17.3% and self-operated retail stores by 8.9% [3][20]. - Wholesale revenue decreased by 3.6% to €1.53 billion, driven by weak demand in the US and China [3][20]. Industry Outlook - The report suggests focusing on brands with solid fundamentals and anticipating a recovery in 2025, with the sportswear sector expected to benefit from government policies and increased consumer participation in sports [4][26]. - Recommendations include companies like Anta Sports, Tabo, and Bosideng, which are projected to have strong earnings growth and attractive valuations [28][29].

Investment Rating - The industry maintains a rating of "Buy" for key companies such as Anta Sports, Tabo, and others, indicating a positive outlook for investment opportunities [10][29]. Core Insights - Puma's Q1 2025 performance met expectations, with revenue growth of 0.1% year-on-year to €2.076 billion, while net profit saw a significant decline of 99.5% to €500,000 due to global economic fluctuations, particularly in the US and China [1][15]. - The report emphasizes a focus on robust fundamentals and high-quality brands in the apparel and home textiles sector, anticipating performance recovery and valuation improvement in 2025 [4][26]. - The sportswear segment is expected to benefit from national policy support and increased participation in sports, with a projected revenue growth of 8.7% for key companies in 2024 [4][26]. Summary by Sections Regional and Business Model Analysis - In Q1 2025, EMEA region revenue grew by 5.1% to €890 million, while the Americas saw a decline of 2.7% to €750 million, primarily due to an 11.1% drop in North America [2][20]. - The Asia-Pacific region experienced a 4.7% revenue decline to €430 million, largely attributed to a 17.7% drop in Greater China sales [2][20]. Business Performance - Wholesale revenue decreased by 3.6% to €1.53 billion, while Direct-to-Consumer (DTC) revenue increased by 12% to €550 million, with e-commerce growing by 17.3% [3][22]. - DTC revenue now accounts for 26.3% of total revenue, up 2.8 percentage points year-on-year [3][22]. Key Recommendations - The report recommends focusing on companies with strong fundamentals, such as Anta Sports and Tabo, which have shown significant revenue growth in Q1 2025 [28]. - Other recommended companies include Hailan Home, which is expanding its business successfully, and Bosideng, which is expected to achieve good performance in FY2025 [28][29]. - In the home textiles sector, Luolai Life is highlighted for its strong performance, with a projected net profit growth of 20% in 2025 [28][29].

Core Viewpoint - The analysis focuses on the inventory changes and turnover efficiency of 19 representative A-share listed companies in the apparel industry for the fiscal year 2024, highlighting significant inventory pressures faced by companies like Sanfu Outdoor and Mukao Di [1][2]. Inventory Scale & Proportion - In 2024, the highest inventory scale was reported by Hailan Home at 11.987 billion, followed by Semir Fashion at 3.481 billion and Taiping Bird at 1.736 billion [2]. - Notable year-on-year inventory growth was observed in companies such as Biyin Lefen (34.33%), Hailan Home (28.38%), and Semir Fashion (26.75%) [3]. - Mukao Di's inventory accounted for 54.21% of total assets, while Sanfu Outdoor's inventory proportion was 43.12%, and Hailan Home's was 35.86% [4][5]. Inventory Turnover Efficiency - Companies like Xinhe Shares and Sanfu Outdoor reported inventory turnover days exceeding 400 days, indicating low turnover efficiency [7][11]. - The inventory turnover days for Xinhe Shares increased from 519.26 days in 2023 to 553.59 days in 2024, reflecting a decline in efficiency [11]. - Overall, many companies in the apparel sector experienced a decrease in inventory turnover efficiency, leading to longer turnover days [10].

Core Viewpoint - The textile and apparel industry is experiencing high marketing expenditures, with several companies significantly increasing their sales expenses, which raises concerns about the balance between marketing and research and development investments [1][4]. Sales Expenses Overview - The top three companies in terms of sales expenses for 2024 are Haier Home (48.41 billion), Semir Apparel (37.51 billion), and Taiping Bird (26.39 billion) [1][2]. - Sales expenses for Haier Home and Semir Apparel have increased by 11.21% and 13.89% respectively compared to the previous year [1][2]. - Notable increases in sales expenses are observed in Jiuwang (13.88 billion, up 24.2%), Biyinlefen (16.13 billion, up 22.96%), and Semir Apparel (37.51 billion, up 13.89%) [1][2]. Sales Expense Ratios - In 2024, companies like Xinhe (54.36%), Jinhong Group (50.8%), Annail (50.42%), and Geli Si (50%) are allocating over 50% of their revenue to marketing expenses, indicating high marketing spending [2][3]. - Jiuwang's sales expense ratio is 43.64%, reflecting a significant increase from the previous year [3]. Marketing vs. R&D Investment - The industry shows a trend of high marketing expenses compared to low R&D investments, with Xinhe's sales expense ratio at 54.36% and R&D expense ratio at only 4.4% [4]. - This imbalance contributes to product homogeneity and insufficient innovation, leading to inventory issues and price wars among brands [4].

Core Insights - The apparel industry in China is experiencing a slowdown in growth, with retail sales of clothing reaching 1,071.62 billion yuan in 2024, reflecting a mere 0.1% increase year-on-year, a significant decline of 15.3% compared to 2023 [1] - Among 25 selected publicly listed companies in the apparel sector, only 7 reported increases in both revenue and net profit, while 10 companies experienced declines in both metrics [1][2] Revenue and Profit Overview - In 2024, 15 companies reported a decline in net profit, and 13 saw a decrease in revenue. Notably, 10 companies experienced declines in both revenue and net profit [2] - Companies with declining performance include: - Baoxini: Revenue of 5.153 billion yuan, down 1.91%; net profit of 495 million yuan, down 29.07% [2][3] - Hailan Home: Revenue of 20.957 billion yuan, down 2.65%; net profit of 2.159 billion yuan, down 26.88% [2][3] - Sanfu Outdoor: Revenue of 800 million yuan, down 5.45%; net profit loss of 21 million yuan, down 158.83% [2][3] - Anzheng Fashion: Revenue of 2.034 billion yuan, down 6.23%; net profit loss of 124 million yuan, down 365.03% [2][3] - Aimer: Revenue of 3.163 billion yuan, down 7.71%; net profit of 163 million yuan, down 46.56% [2][3] Losses and Underperformance - Six companies reported losses, including: - Ge Li Si: Loss of 310 million yuan [4][5] - Sanfu Outdoor: Loss of 21 million yuan [4][5] - Anzheng Fashion: Loss of 124 million yuan [4][5] - Xinhe Shares: Loss of 67 million yuan [4][5] - Meibang Clothing: Loss of 195 million yuan [4][5] - Annai: Loss of 115 million yuan [4][5] Performance Rankings - The top three companies in revenue growth are: - 361 Degrees: 19.6% growth [7] - Tanshan: 14.44% growth [7] - Anta Sports: 13.6% growth [7] - The bottom three in revenue growth are: - Meibang Clothing: -49.79% [7] - Annai: -20.7% [7] - Xinhe Shares: -20.1% [7] Net Profit Growth Rankings - The top three companies in net profit growth are: - Urban Beauty: 197% growth [9] - Anta Sports: 52.4% growth [9] - Tanshan: 48.5% growth [9] - The bottom three in net profit growth are: - Meibang Clothing: -715.45% [9] - Ge Li Si: -392.99% [9] - Anzheng Fashion: -365.03% [9]

Group 1: Market Entry and Expansion - CHAGEE opened its first store in North America at Westfield Century City in Los Angeles, showcasing modern tea drinks and attracting long queues [1] - The new tea beverage industry in China is experiencing rapid growth, with brands like ChaPanda, MIXUE, HEYTEA, and CHAGEE expanding internationally [3] - Several tea companies, including MIXUE, have successfully listed in Hong Kong, indicating a trend of Chinese retail brands going global [4] Group 2: Factors Driving International Expansion - The global expansion of brands is driven by the need for internationalization, competitive domestic markets, and the growing overseas Chinese population [4][5][6] - Establishing physical stores abroad enhances brand visibility and can attract investment, which may lead to better domestic store locations in the future [5] - The increasing number of overseas Chinese consumers creates demand for Chinese products, which are often perceived as cost-effective [4] Group 3: Key Markets for Chinese Brands - Hong Kong is a significant market for brands due to its proximity to mainland China, making it easier for brands with established retail networks in southern China to enter [7] - Southeast Asia, particularly Singapore, is a competitive market for Chinese brands, driven by a large Chinese population [8] - European cities like London and Paris are viewed as essential for brands aiming for international recognition, although cultural differences pose challenges [9] Group 4: Challenges in International Markets - Chinese brands face challenges in gaining local consumer recognition and adapting to cultural differences, particularly in Europe [17] - Supply chain and logistics issues require careful planning before entering new markets [18] - High operational costs in markets like Singapore and Europe necessitate thorough financial planning [18] Group 5: Localization Strategies - Successful market entry requires understanding local consumer habits and preferences, with brands needing to adjust their offerings accordingly [19][20] - Brands should focus on high-traffic areas for store locations to maximize visibility and customer engagement [19] - The importance of local partnerships for smooth market entry and operations is emphasized, as they can help navigate local regulations and consumer preferences [18]

Investment Rating - The investment rating for the company is "Buy" (maintained) [3][12] Core Views - The company reported a decline in sales performance in Q3 2024, with expectations for improvement during the peak season [3] - The company achieved revenue of 20.96 billion and net profit of 2.16 billion in 2024, reflecting a year-on-year decrease of 2.65% and 26.88% respectively [4] - The company plans to distribute a cash dividend of 1.8 yuan per 10 shares, totaling 1.969 billion yuan, with a dividend payout ratio of 91.22% [4] Financial Performance Summary - Revenue and net profit forecasts for the company are as follows: - 2023A: Revenue 21.53 billion, Net Profit 2.95 billion - 2024A: Revenue 20.96 billion, Net Profit 2.16 billion - 2025E: Revenue 23.02 billion, Net Profit 2.47 billion - 2026E: Revenue 24.86 billion, Net Profit 2.77 billion - 2027E: Revenue 26.50 billion, Net Profit 3.06 billion - The growth rates for revenue and net profit are projected to be -3% and -27% for 2024, and 10% and 14% for 2025 respectively [3][9] Brand Performance - The main brand's revenue faced pressure, while other brands like Sporz and JD Outlet showed significant growth [5] - The main brand's revenue for 2024 and Q1 2025 was 15.27 billion and 4.64 billion respectively, with declines of 7.22% and 9.52% year-on-year [6] - The overseas business performed well, achieving revenue of 355 million, a year-on-year increase of 30.75% [6] Channel Performance - Online channels continued to drive growth, with revenues of 4.42 billion and 1.01 billion for 2024 and Q1 2025, reflecting increases of 35.63% and 19.76% year-on-year [6] - The offline direct sales channel showed revenue growth of 5.44% and 13.15% for the same periods [6] Profitability and Cost Structure - The overall gross margin for 2024 was 44.52%, with a slight increase of 0.05 percentage points year-on-year [9] - The net profit margin for 2024 was 10.45%, down 3.11 percentage points year-on-year [9] - Selling expenses increased due to changes in business structure, with selling expense ratio rising significantly [9] Inventory and Cash Flow - Inventory at the end of 2024 reached 11.99 billion, a year-on-year increase of 28.38% [9] - The inventory turnover days increased to 330 days, reflecting a rise of 47 days year-on-year [9] - Operating cash flow for 2024 was 2.32 billion, with cash earnings of 2.68 billion [11]

2025 年 05 月 07 日 投资评级：买入（维持） | 日期 | 2025/5/6 | | --- | --- | | 当前股价(元) | 8.05 | | 一年最高最低(元) | 10.04/5.15 | | 总市值(亿元) | 386.62 | | 流通市值(亿元) | 386.62 | | 总股本(亿股) | 48.03 | | 流通股本(亿股) | 48.03 | | 近 3 个月换手率(%) | 45.73 | 股价走势图 数据来源：聚源 -48% -36% -24% -12% 0% 12% 24% 2024-05 2024-09 2025-01 海澜之家 沪深300 相关研究报告 纺织服饰/服装家纺 公 司 研 究 《Q3 弱零售下负经营杠杆显著，并表 及备货推高库存—公司信息更新报 告》-2024.10.31 《Q2 线下承压线上高增，斯搏兹并 表，延续高分红—公司信息更新报告》 -2024.8.22 2025Q1 主业稳健，期待京东奥莱、FCC 双线发力 ——公司信息更新报告 lvming@kysec.cn 吕明（分析师） 周嘉乐（分析师） 张霜凝（分析师） zhoujiale@kyse ...

| 日期 | 2025/5/6 | | --- | --- | | 当前股价(元) | 8.05 | | 一年最高最低(元) | 10.04/5.15 | | 总市值(亿元) | 386.62 | | 流通市值(亿元) | 386.62 | | 总股本(亿股) | 48.03 | | 流通股本(亿股) | 48.03 | | 近 3 个月换手率(%) | 45.73 | 股价走势图 纺织服饰/服装家纺 公 司 研 究 2025 年 05 月 07 日 投资评级：买入（维持） 2025Q1 主业稳健，期待京东奥莱、FCC 双线发力 ——公司信息更新报告 lvming@kysec.cn 数据来源：聚源 -48% -36% -24% -12% 0% 12% 24% 2024-05 2024-09 2025-01 海澜之家 沪深300 相关研究报告 《Q3 弱零售下负经营杠杆显著，并表 及备货推高库存—公司信息更新报 告》-2024.10.31 《Q2 线下承压线上高增，斯搏兹并 表，延续高分红—公司信息更新报告》 -2024.8.22 吕明（分析师） 周嘉乐（分析师） 张霜凝（分析师） zhoujiale@kyse ...