Investment Rating - The investment rating for the Chinese consumer staples sector is "Outperform" for multiple companies including Guizhou Moutai, Wuliangye, and Yili [1]. Core Insights - In July 2025, among the eight key tracked consumer staples industries, six maintained positive growth while two experienced negative growth. The industries with single-digit growth include catering, soft drinks, frozen foods, condiments, dairy products, and beer, while the only declining industry was Baijiu [30]. - The growth rate of most industries has deteriorated compared to the previous month, with five industries showing a decline in growth rates and three showing improvement. The new alcohol ban and adverse weather conditions are significant negative factors impacting the sector [3][30]. Summary by Industry Baijiu (Chinese Liquor) - For the high-end and above Baijiu segment, July revenue was 19 billion yuan, down 4.0% year-on-year, with cumulative revenue from January to July at 243.1 billion yuan, a decrease of 0.8% [10]. - The low-end Baijiu segment saw July revenue of 11 billion yuan, down 3.9% year-on-year, with cumulative revenue from January to July at 115.9 billion yuan, down 12.8% [12]. Beer - The domestic beer industry reported July revenue of 17.6 billion yuan, a year-on-year increase of 0.6%, with cumulative revenue from January to July at 111.9 billion yuan, up 0.7% [15]. Condiments - The condiment industry generated July revenue of 36.6 billion yuan, a year-on-year increase of 1.1%, with cumulative revenue from January to July at 261.6 billion yuan, up 1.6% [17]. Dairy Products - The dairy industry reported July revenue of 38.4 billion yuan, a year-on-year increase of 1.1%, with cumulative revenue from January to July at 267.8 billion yuan, up 0.3% [19]. Frozen Foods - The frozen food industry had July revenue of 7.58 billion yuan, a year-on-year increase of 1.7%, with cumulative revenue from January to July at 64.5 billion yuan, up 1.4% [21]. Soft Drinks - The soft drink industry reported July revenue of 71 billion yuan, a year-on-year increase of 2.7%, with cumulative revenue from January to July at 425 billion yuan, up 2.5% [23]. Catering - The catering sector generated July revenue of 16.7 billion yuan, a year-on-year increase of 4.4%, with cumulative revenue from January to July at 103.9 billion yuan, up 3.0% [25].

Investment Rating - The report maintains an "Increase" rating for the food and beverage industry, indicating a positive outlook for the sector [5]. Core Insights - The implementation of the childcare subsidy policy is expected to stimulate growth in the food and beverage sector, particularly benefiting the infant formula and dairy product markets [4]. - The report highlights three main investment themes in the liquor segment: strong leading brands, sustained regional advantages, and recovery-driven elastic stocks [1][2]. - In the beer and beverage segment, Budweiser faces sales pressure but is seeing price recovery, while the sugary tea category is gaining market share during peak seasons [3]. Summary by Sections Liquor Industry - Leading brands such as Moutai, Wuliangye, and Luzhou Laojiao dominate the global rankings, with Moutai valued at $58.4 billion, maintaining its position as the most valuable liquor brand globally [2]. - The liquor sector is transitioning from scale growth to high-quality development, with a focus on brand strength and market positioning [2]. Beer and Beverage Sector - Budweiser's Q2 2025 results show a revenue decline of 3.9% and a profit drop of 31.1%, with a notable 6.2% decrease in sales volume [3]. - The sugary tea segment is experiencing a resurgence, with brands like Kang Shifu and Uni-President maintaining leading positions, and sales of Yuanqi Forest's iced tea growing by 53.9% year-on-year [3]. Food Sector - The national childcare subsidy program, effective from January 1, 2025, is projected to enhance birth rates and subsequently increase demand for dairy products [4]. - New product launches by companies like Qiaqia and Ximai are aimed at expanding market presence and tapping into health-oriented consumer trends [4][7].

啤酒泡沫翻涌，音乐鼓点震天，美食香气四溢！周末来了，2025宁乡"YEAH——夏"激情消费季暨第三届青岛啤 酒嘉年华开启夏夜激情，宁乡吾悦广场正成为长沙今夏最火爆的文旅消费打卡地。作为"快乐长沙 与宁乡约"第四 届长沙市旅游发展大会的核心预热活动，这场在长沙市商务局、长沙市文旅广电局指导下，由中共宁乡市委、宁 乡市人民政府倾力打造，政企联动、全民参与的夏日盛宴，正以空前热度释放消费新活力，掀起"宁乡之夜"的消 费热潮。 2025宁乡"YEAH——夏"激情消费季暨第三届青岛啤酒嘉年华开启夏夜激情，宁乡吾悦广场成为火爆打卡地。 活动现场。 记者在现场看到，巡游快闪正式拉开活动大幕。青岛啤酒、方特、炭河古城等元素组成的巡游队伍，带着独特的 IP魅力，穿梭在广场人群中。演员们活力满满的舞蹈、趣味互动，瞬间点燃现场热情，欢呼声、喝彩声此起彼 伏。"这是一场消费的聚会，更是宁乡展示活力与温度的舞台，期待大家在这里收获快乐，感受城市发展的脉 动。"真诚的致辞，让现场掌声经久不息。 令美食爱好者兴奋不已的是，青岛啤酒新款产品亮相发布，独特的包装、创新的口感，瞬间成为现场焦点。"我 们在宁乡生产基地投资了7亿多元，建设了两家工 ...

Investment Rating - The report maintains a positive outlook on the food and beverage industry, particularly on leading traditional consumer companies that have adjusted and now possess long-term investment value from a dividend and yield perspective [3][7]. Core Insights - The report highlights that the head companies in traditional consumption have adjusted and now show long-term investment value. The food stocks with new consumption characteristics are expected to differentiate based on performance in the future. The report emphasizes the importance of identifying companies with long-term competitiveness and improvement potential [3][7]. - In the liquor sector, slow macro demand recovery and limited consumption scenarios are expected to exert pressure on sales and financial statements this year. Key recommendations include Guizhou Moutai, Shanxi Fenjiu, and Luzhou Laojiao, with a focus on Wuliangye, Jiansi Yuan, and Yingjia Gongjiu [3][7]. - For the mass consumer goods sector, cost advantages are expected to support profitability, with new products and channels driving growth. The report recommends head companies in mature sectors like dairy and beer, while also highlighting growth opportunities in new retail formats and categories driven by consumer trends [3][7][9]. Summary by Sections 1. Weekly Insights on Food and Beverage - The food and beverage sector experienced a decline of 2.17% last week, with liquor down 2.40%, underperforming the Shanghai Composite Index by 1.24 percentage points [6][42]. - The report notes that the liquor sector's heavy stock holdings have decreased, with the white liquor sector's heavy stock holdings accounting for 6.79% of fund equity investments, down 1.71 percentage points from the previous quarter [8][9]. 2. Market Performance of Food and Beverage Sectors - The food processing sector outperformed the benchmark by 0.36 percentage points, while other sectors like beverage dairy and liquor underperformed by 0.54 and 1.32 percentage points, respectively [42][43]. 3. Key Company Updates - Companies like Yili and Qingdao Beer are highlighted for their strong performance and growth potential, with Yili expected to improve its financials due to inventory reduction and brand clearing strategies [9][12]. - New product launches from companies like Jinzai Foods and Youyou Foods are noted, with a focus on innovative products and channel growth driving future performance [12][13].

Core Viewpoints - The liquor instant retail market is entering a rapid development phase, with significant room for channel penetration. Instant retail is defined as a "supply revolution" driven by consumer lifestyles, transitioning from "selling products" to "selling scenarios" [6][8] - The transformation of liquor channel models is accelerating, making the rapid development of instant retail a necessity. As the competition landscape for liquor stabilizes, consumers are increasingly pursuing price-performance ratios through diversified channels, leading to a contraction in traditional channel profits [7][10] - Liquor companies are actively embracing channel changes and expanding into instant retail and online channels. Instant retail is not just a sales channel but a way for liquor brands to integrate into residents' lifestyles, enhancing consumer engagement [7][10] Market Overview - The liquor instant retail market is projected to reach a scale of 36 billion yuan in 2024, with a penetration rate of approximately 1.8%. The growth potential remains vast, with estimates suggesting the market could reach 60-90 billion yuan by 2030 [6][20] - Instant retail channels are categorized into two main models: platform models that integrate resources (e.g., Meituan Flash Purchase) and self-operated models that maintain strong supply chain control [8][21] - The rapid growth of instant retail channels is driven by changing consumer lifestyles and the need for efficiency, with a focus on enhancing consumer experiences and meeting demand in lower-tier markets [10][20] Industry Opportunities - Instant retail creates opportunities for the liquor industry, such as serving as a trial ground for younger products and facilitating collaboration between liquor companies and platforms to co-create products [8][10] - The traditional profit margins in liquor channels are shrinking, prompting companies to adopt digital management and consumer-centric strategies to enhance efficiency [7][10] - The beer segment, with non-immediate consumption channels accounting for 60%, is also seeing a shift towards instant retail, which helps capture market share in lower-tier cities [10][20] Company Strategies - Major liquor brands are actively recruiting operators on multiple platforms, with companies like Moutai and Qingdao Beer launching new products and innovative sales models [7][10] - Companies are leveraging instant retail to enhance operational efficiency and product innovation, with a focus on high-end product offerings and consumer engagement [8][10] - The collaboration between liquor companies and platforms is expected to foster a more efficient and consumer-oriented sales environment, driving growth in the sector [7][10]

值得注意的是，今年首次亮相的1903大蓬的"啤酒交易所"火爆出圈。除了本地游客外，还有大量外地游 客围观拍照打卡。 8月1日，近日第35届青岛国际啤酒节正在举行。本届啤酒节首次推出专属IP定制酒，上新RADLER新产 品。此次RADLER新品推出的两款不同口味，一款为柠檬味果汁啤酒，一款为混合莓味果蔬汁啤酒，两 款产品外包装均以"金、绿、红、蓝"四色的啤酒节主题IP交融。 在西海岸新区金沙滩啤酒城，青岛啤酒1903大篷以"世界酒航海家"为主题全新升级打造的啤酒游轮，可 以俯瞰整个1903大篷；在老城区，1903酒馆mix打造全国独家"微醺疗愈"啤酒新范式，同时青岛啤酒还 以啤酒为主题，推出"以物换酒"、"啤酒保龄球"、"啤酒圈圈乐"、"酒搭默契考验"等趣味互动活动；在 崂山会场，青岛啤酒打造了"一城双景"的差异化交互体验。 责任编辑：刘万里 SF014 有游客表示，第一次感觉到打酒像炒股一样，"自己先买到的啤酒过一会涨价了，这种情绪价值是其他 地方难以给予的。" 另外，在西海岸和市南老城会场，青啤特派员还携带着青岛啤酒畅享欢聚打酒包，提供随时随地、想喝 就喝的新体验。今年啤酒节还新推出智能化服务，灵活的机械臂 ...

Investment Rating - The report assigns an "Outperform" rating to multiple companies in the consumer staples sector, including Guizhou Moutai, Wuliangye, Luzhou Laojiao, and others [1]. Core Insights - The report highlights that most baijiu wholesale prices have stabilized, with specific price changes noted for various brands. For instance, the price of Feitian Moutai (case) is 1915 yuan, down by 35 yuan from the previous month, and down 665 yuan year-on-year [3][9]. - Discounts on liquid milk and beer have decreased compared to previous months, indicating a shift in pricing strategies within the consumer goods market [5][22]. Summary by Sections Baijiu Pricing - Guizhou Moutai's prices for different products have shown a decline, with Feitian Moutai (case) at 1915 yuan, down 35 yuan month-on-month and 665 yuan year-on-year [3][9]. - Wuliangye's eighth-generation price is 930 yuan, stable compared to last month and unchanged year-on-year [4][9]. - Luzhou Laojiao's Guojiao 1573 remains at 860 yuan, unchanged from last month and down 40 yuan year-on-year [4][9]. Consumer Goods Discounts - The average discount rate for liquid milk has decreased to 79.1% from 73.8% at the end of June, while the median discount rate increased to 80.3% [5][22]. - Beer discounts have also seen a slight increase, with average and median rates at 83.6% and 87.0%, respectively, compared to 81.1% and 84.6% in late June [5][22]. - Discounts for infant formula and instant foods have remained stable, with average rates at 93.0% and 94.3%, respectively [7][22].

Investment Rating - The report maintains an "Overweight" rating for the food and beverage industry, expecting the industry index to outperform the market index by over 10% in the next six months [51]. Core Viewpoints - The implementation of childcare subsidies is expected to boost demand in the dairy sector, with a national standard of 3,600 yuan per child per year starting from January 1, 2025 [46]. - The report highlights the performance of various segments, noting that all sub-sectors underperformed compared to the CSI 300 index during the review period [9][11]. - The report suggests focusing on companies with strong certainty in high-end liquor, such as Kweichow Moutai, and also mentions potential in the beer and seasoning sectors due to seasonal demand increases [46][49]. Summary by Sections Market Review - From July 18 to July 31, 2025, the SW food and beverage industry index rose by 1.02%, ranking 25th among Shenwan's primary industries, lagging behind the CSI 300 index by approximately 1.74 percentage points [9][11]. - Approximately 37% of stocks in the industry recorded positive returns during this period, with notable gainers including Sunshine Dairy (+35.17%) and BeiYinMei (+22.40%) [13]. Industry Data Tracking - **Liquor Sector**: Prices for top brands like Feitian Moutai and Guojiao 1573 remained stable at 1,870 yuan and 835 yuan per bottle, respectively [19]. - **Seasoning Sector**: The price of soybean meal increased by 2.68% month-on-month, while white sugar prices decreased by 0.82% [22]. - **Beer Sector**: Barley prices rose by 0.45% month-on-month, with aluminum prices increasing by 0.15% [27]. - **Dairy Sector**: Fresh milk prices decreased to 3.03 yuan per kilogram, down 0.33% month-on-month [34]. - **Meat Sector**: The average wholesale price of pork fell to 20.45 yuan per kilogram, down 0.18 yuan from the previous period [36]. Important News - Beer exports saw a significant increase of 64.3% in June, while imports decreased by 20.1% [38]. - The report notes a stable price index for national liquor, with no significant fluctuations observed [39]. - The first half of 2025 saw a decline in profits for the beverage manufacturing sector, with a 2.1% year-on-year decrease [41]. Company Announcements - **East Peng Beverage**: Reported a 36.37% increase in total revenue for the first half of 2025 [44]. - **Jin Zai Food**: Announced a share buyback plan, purchasing 100,000 shares at prices between 12.67 and 12.70 yuan [45].

本月底法定/註冊股本總額： RMB 1,364,196,788 致：香港交易及結算所有限公司 公司名稱: 青島啤酒股份有限公司 (在中華人民共和國註冊成立之中外合資股份有限公司) 呈交日期: 2025年8月1日 I. 法定/註冊股本變動 股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年6月30日 狀態: 新提交 | 1. 股份分類 | 普通股 | 股份類別 | A | | | 於香港聯交所上市 (註1) | 否 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 600600 | 說明 | A股 | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | | 709,127,610 | RMB | | 1 RMB | | 709,127,610 | | 增加 / 減少 (-) | | | | | | RMB | | | | 本月底結存 | | | 709,127,610 | RMB | | ...

此外，7月30日中央政治局召开会议，方正证券指出，本次政治局会议着力强调扩大内需，以民生为抓 手。此前啤酒行业受外部消费环境+禁酒令等影响，销量&销量预期承压。此次消费刺激政策有望修复 对啤酒板块旺季表现的预期。 消息面上，2025年6月，我国规模以上企业啤酒产量412.0万千升，同比下降0.2%。1-6月，中国规模以 上企业累计啤酒产量1904.4万千升，同比下降0.3%。东莞证券指出，禁酒令发布后，短期市场情绪放 大，啤酒亦受到一定扰动。纠偏后，近期市场情绪有所回暖。目前，属于啤酒消费旺季，叠加我国消费 政策定调积极，预计啤酒需求或边际改善。 啤酒股午后跌幅扩大，截至发稿，百威亚太(01876)跌5.47%，报8.29港元；青岛啤酒（600600）股份 (00168)跌5.06%，报49.7港元；华润啤酒(00291)跌4.04%，报26.15港元。 ...