此外，7月30日中央政治局召开会议，方正证券指出，本次政治局会议着力强调扩大内需，以民生为抓 手。此前啤酒行业受外部消费环境+禁酒令等影响，销量&销量预期承压。此次消费刺激政策有望修复 对啤酒板块旺季表现的预期。 消息面上，2025年6月，我国规模以上企业啤酒产量412.0万千升，同比下降0.2%。1-6月，中国规模以 上企业累计啤酒产量1904.4万千升，同比下降0.3%。东莞证券指出，禁酒令发布后，短期市场情绪放 大，啤酒亦受到一定扰动。纠偏后，近期市场情绪有所回暖。目前，属于啤酒消费旺季，叠加我国消费 政策定调积极，预计啤酒需求或边际改善。 啤酒股午后跌幅扩大，截至发稿，百威亚太(01876)跌5.47%，报8.29港元；青岛啤酒（600600）股份 (00168)跌5.06%，报49.7港元；华润啤酒(00291)跌4.04%，报26.15港元。 ...

Core Insights - The 35th Qingdao International Beer Festival is currently taking place, featuring a new "Beer Exchange" that has gained significant attention from both local and out-of-town visitors [1] - The "Beer Exchange" operates like a mini stock exchange, with over 20 beer taps offering up to 10 different fresh beers daily, allowing customers to "trade" based on price fluctuations limited to 20% [1] - The festival has introduced smart service innovations, including robotic arms for precise beer dispensing and interactive experiences with robots and robotic dogs [1] Group 1 - The "Beer Exchange" concept has attracted a large number of visitors, creating a unique experience likened to stock trading [1] - Customers can experience emotional value as they witness the price changes of beers they have purchased, enhancing the overall enjoyment of the festival [1] - The festival features a variety of interactive technologies, including robots that provide welcoming services and engage visitors in activities like "virtual toasts" [1]

| 证券代 | 证券简 | 今日涨跌幅 | 今日换手率 | 年线 | 最新价 | 乖离率 | | --- | --- | --- | --- | --- | --- | --- | | 码 | 称 | （%） | （%） | （元） | （元） | （%） | | 688766 | 普冉股 | 7.79 | 5.03 | 64.60 | 68.94 | 6.72 | | | 份 | | | | | | | 300679 | 电连技 术 | 8.00 | 4.36 | 47.49 | 50.50 | 6.34 | | 300045 | 华力创 | 6.25 | 8.30 | 20.24 | 21.25 | 4.99 | | | 通 | | | | | | | 600238 | *ST椰岛 | 4.93 | 3.25 | 7.03 | 7.23 | 2.85 | | 300761 | 立华股 | 2.54 | 0.92 | 19.35 | 19.79 | 2.29 | | | 份 | | | | | | | 000703 | 恒逸石 化 | 2.13 | 0.30 | 6.09 | 6.22 | 2.09 | | ...

Core Insights - The Chinese beer industry is undergoing a significant leadership transition, with major companies experiencing management changes over the past nine months, reflecting challenges in performance growth and strategic transformation [1][2][4] Group 1: Leadership Changes - Zhang Yong has been appointed as the new general manager of Zhujiang Beer, marking a shift in leadership as part of a broader trend affecting major beer companies in China [1] - In 2024, Qingdao Beer and Lanzhou Yellow River also saw significant management changes, with new leadership taking over after the retirement of long-standing executives [2] - International beer companies are also adjusting their leadership in China, with Budweiser China appointing Fabio Sala as the new China president, ending a three-year vacancy in the position [2] Group 2: Industry Challenges - The beer industry is facing a transition from volume growth to a new phase where both volume and profit are stagnating or only slightly increasing, prompting companies to seek new growth avenues [3] - A significant number of beer companies are reporting declining revenues, with four out of seven major listed companies experiencing revenue drops, including Budweiser Asia Pacific and China Resources Beer, with declines of -8.9% and -0.76% respectively [4][5] - The overall beer production in China decreased by 0.6% in 2024, with major companies like China Resources Beer and Budweiser Asia Pacific also reporting declines in sales volume [5] Group 3: Market Dynamics - The beer market is witnessing a shift in consumer demand, with challenges in high-end product growth and a decline in immediate consumption channels, leading to a need for strategic adjustments [6][7] - The competition in the beer sector is evolving from channel acquisition to exploring consumer scenarios, particularly in the high-end beer segment [6] - The online penetration rate in the alcohol industry has reached 35%, with the beer instant retail market experiencing significant growth, indicating a shift towards more diverse and health-oriented products [7]

齐鲁晚报·齐鲁壹点记者 李殷婷 当熟悉的麦香再度扑鼻而来，瞬间唤醒儿时记忆中那杯在父亲粗糙手掌里，泡沫升腾的青菏泉啤酒。它曾经是菏泽人父辈生活里最朴实的清爽慰藉，自诞生 的那刻开始，它便融入了菏泽的血脉，见证了城市的沧桑变迁，承载着一代人的光辉岁月。时光流转，情怀未变，这杯属于菏泽人自己的啤酒，终不负万千 期待，焕新重磅回归！ 城市匠造系列之青菏氛 重磅回归 焕新上市 邀您崇鲜品鉴 当熟悉的麦香再度扑鼻而来 瞬间唤醒儿时记忆中 那杯在父亲粗糙手掌里,泡沫升腾的青菏泉啤酒 它曾经是菏泽人父辈生活里最朴实的清爽慰藉 自诞生的那刻开始 它便融入了菏泽的血脉 首河演l 见证了城市的沧桑变迁,承载着一代人的光辉岁月 时光流转, 情怀未变 这杯属于菏泽人自己的啤酒 终不负万千期待, 焕新重磅回归! 1 在双禁区以前 "菏泽魂" 糖装满整个 把地标建筑、牡丹花簇与夏日元素巧妙融合 传递出菏泽深厚的历史底蕴与多彩魅力, TV로 育博网站 : : : : 青河泉鸣泳 清新活力配色 唤醒夏日多巴胺 罐体色彩的选择上 汲取菏泽特有的翡翠绿与牡丹红为主色调 尽情展现城市的盎然生机,唤醒夏日多巴胺, 新品城市匠造系列 酒标设计采用中式 ...

Group 1 - Guizhou's retail sales of tobacco and alcohol increased by 7.4% in the first half of 2025, with a total retail sales growth of 4.0% year-on-year [2][3] - In the first half of 2025, the production of liquor in Lüliang City decreased by 0.8%, while the overall industrial added value grew by 3.9% [2][3] - The city of Renhuai is exploring the establishment of a "express train" for liquor delivery to enhance export trade and market promotion [4][5] Group 2 - Moutai launched a promotional event for its products, offering discounts and prizes, running from July 28 to August 3 [5] - Moutai's distributor association in Henan held a re-election meeting, emphasizing the need for transformation and technology integration to meet consumer demands [5] - Moutai Fund has invested in Leju Robotics, increasing its registered capital by approximately 19.5% [5][6] Group 3 - Qingdao Beer expects its transaction volume on Meituan Flash Purchase to exceed 1.5 billion yuan in 2025, driven by significant growth in key products [7] - Huazhi Youxuan focuses on a new retail model combining products and services, aiming for rapid turnover and customer engagement [7] - Fenggu Liquor is strategizing for the second half of 2025, emphasizing quality and sustainable development in its operations [8] Group 4 - A compliance notice for the production and operation of sauce-flavored liquor was issued, emphasizing the importance of maintaining the reputation of Guizhou liquor [8][9] - The National Standardization Technical Committee for Winemaking announced plans to revise standards for mountain grape wine and ice wine [10] - Shanzhuang Group's new brewing base project, with an investment of 2.34 billion yuan, is set to be operational by the end of the year, significantly increasing production capacity [10] Group 5 - Rémy Cointreau reported a 5.7% organic sales growth in the first quarter of the 2025-26 fiscal year, with a slight decline in the Chinese market [10]

Core Viewpoint - Industrial tourism is emerging as a new trend in the tourism market, attracting visitors to factories and showcasing the unique charm of the manufacturing industry [1][4]. Group 1: Industrial Tourism Development - Industrial tourism involves utilizing industrial heritage, museums, and modern enterprises to develop tourism, allowing visitors to observe production processes and engage in experiences [2]. - The BMW factory in Shenyang has become a notable example, receiving over 130,000 visitors since its designation as a national AAAA-level tourist attraction in 2017, and has opened new electric vehicle tours [2][3]. - Zhejiang Coca-Cola's "transparent factory" concept showcases automated production lines, attracting numerous school and community groups for tours [3]. Group 2: Consumer Demand and Trends - The rise of industrial tourism is driven by changing consumer demands, with visitors seeking personalized, in-depth, and experiential travel options [4]. - Younger consumers, particularly Generation Z, are drawn to high-tech production lines and smart equipment, while families value the educational aspects of industrial tourism [4]. - Companies benefit from industrial tourism by generating additional revenue through ticket sales and enhancing brand recognition and trust among consumers [4]. Group 3: Policy Support - The "14th Five-Year Plan for Tourism Development" encourages the development of industrial tourism, establishing national demonstration bases and providing strong policy support [5]. - The "Implementation Plan for Promoting Industrial Culture Development (2021-2025)" aims to innovate industrial tourism and create educational practice bases to promote industrial spirit [6]. - Local governments are actively responding to national policies, with Beijing identifying several industrial tourism demonstration sites, indicating a commitment to developing local industrial tourism resources [6]. Group 4: Economic Impact and Market Potential - Industrial tourism significantly boosts consumption through ticket sales, cultural product sales, and on-site dining, providing tangible benefits to companies [7]. - The Qingdao Beer Museum, for instance, attracted nearly 50,000 visitors during the Spring Festival, generating revenue of 3.9895 million yuan [7]. - Currently, global industrial tourism accounts for 10% to 15% of total tourism revenue, while China's market share is below 5%, indicating substantial growth potential [7]. Group 5: Future Outlook - Experts predict rapid growth in China's industrial tourism market, with increased visitor numbers and tourism revenue expected in the coming years [8]. - The focus will shift towards personalized and customized services, catering to diverse visitor demographics based on age, interests, and professions [8]. - Challenges remain, such as balancing production operations with visitor experiences and protecting commercial secrets during factory tours, necessitating collaboration among companies, governments, and relevant departments [8].

Investment Rating - The report assigns an "Overweight" rating to the food and beverage industry, indicating that the industry index is expected to outperform the CSI 300 index by 10% or more over the next six months [1]. Core Insights - The food and beverage sector saw a 0.74% increase last week, underperforming the CSI 300 index by 0.95 percentage points, ranking 26th among 31 first-level sectors [12]. - The report highlights a rebound opportunity in the liquor sector, particularly for high-end and regional leading brands, as market sentiment improves and policy catalysts emerge [7][12]. - The beer sector is expected to recover this year, despite short-term disruptions from delivery platforms, with low inventory levels and favorable cost trends [7][12]. - The snack segment shows high growth potential, driven by strong categories and new channels, with specific products like konjac gaining popularity [7][12]. - The report emphasizes the importance of monitoring the dairy sector, where prices are stabilizing, and a potential turning point in raw milk prices is anticipated [7][12]. Summary by Sections 1. Market Performance - The food and beverage sector's performance last week was characterized by a 0.74% increase, with pre-processed foods and health products performing relatively well, rising by 1.97% and 1.88% respectively [12][17]. - The top five gainers included *ST Xifa, Jiaoda Anli, Huang Shang Huang, Tianyou Dejiu, and Tianrun Dairy, with increases ranging from 5.92% to 9.89% [12][17]. 2. Price Trends - As of July 27, 2024, the batch price for 2024 Moutai (scattered) was 1900 yuan, reflecting a weekly increase of 10 yuan and a monthly increase of 50 yuan [21]. - The beer production for June 2025 was reported at 4.12 million kiloliters, showing a year-on-year decrease of 0.2% [26]. 3. Industry Dynamics - The beverage manufacturing sector's profit decreased by 2.1% year-on-year in the first half of 2025, with total revenue reaching 814.69 billion yuan, a 1.9% increase [53]. - Jiangsu province's liquor production in the first half of 2025 was 81,700 kiloliters, down 15% year-on-year [53]. 4. Company Updates - Yanjing Beer announced a cash dividend of 1.90 yuan per 10 shares, totaling 536 million yuan, with the record date set for July 28 [55]. - Jiu Gui Jiu declared a cash dividend of 6.00 yuan per 10 shares, amounting to 195 million yuan, with the record date on July 30 [55].

Investment Rating - The report maintains an investment rating of "stronger than the market" for the industry, indicating an expected performance that exceeds the benchmark index by more than 10% [2][42]. Core Viewpoints - The report highlights that the darkest period for the liquor sector has passed, and the sector is entering a configuration phase. Supply-side rationality is improving, and market expectations are low, with institutional holdings being relatively low, suggesting a gradual recovery [9][38]. - The food and beverage sector is experiencing a decline in institutional holdings, particularly in the liquor segment, where the overweight position has narrowed. The overall allocation for the food and beverage sector in Q2 2025 is 9.35%, down 1.96 percentage points from Q1 2025 [6][14]. - The report suggests focusing on specific companies within the liquor sector, including Moutai, Wuliangye, and others, as well as opportunities in the beer and soft drink segments due to recovering demand and seasonal consumption peaks [9][38]. Summary by Sections 1. Institutional Holdings in Food and Beverage - The allocation for the food and beverage sector has decreased, with a notable decline in liquor holdings, which fell by 1.90 percentage points in Q2 2025. The market capitalization of liquor stocks accounts for 3.74% of the A-share market, with an overweight position of 4.27% [6][14][15]. - The report indicates a mixed performance in the consumer goods sector, with slight increases in snack and soft drink allocations [14][19]. 2. Heavyweight Liquor Stocks - Only two liquor stocks are among the top 20 holdings by funds, namely Moutai and Wuliangye, with Wuliangye dropping to the 20th position. Moutai's holding ratio in Q2 2025 is 1.85%, down 0.47 percentage points [25][26]. - The report notes a significant decrease in the number of funds holding major liquor stocks, indicating a trend of reduced interest among institutional investors [30][31]. 3. Individual Stock Analysis - The report identifies a decline in the number of funds holding high-end liquor stocks, with Moutai and Wuliangye seeing substantial reductions in both the number of funds and the quantity held [30][31]. - In the beer segment, Yanjing Beer has seen a significant increase in fund holdings, while Qingdao Beer has experienced a decrease [31][32]. 4. Investment Recommendations - The report recommends focusing on liquor stocks that are entering a configuration phase, such as Moutai, Wuliangye, and others. It also suggests monitoring the beer sector for companies with strong fundamentals [9][38]. - For consumer goods, the report emphasizes the growth potential in the snack segment and suggests companies that are expanding their product lines and channels [39].

Core Insights - Qingdao Beer is expected to achieve over 1.5 billion yuan in transaction volume on Meituan Flash Purchase by 2025, making it one of the largest online sales channels for the brand [1] - In 2024, Qingdao Beer surpassed 1 billion yuan in transaction volume on Meituan Flash Purchase for the first time, driven by the rapid growth of key products [1] - The partnership has led to a nearly 60% year-on-year increase in sales volume for Qingdao Beer on Meituan Flash Purchase in the first half of this year [1] Group 1 - Qingdao Beer launched the "Night Owl" series of new products on Meituan Flash Purchase, marking a significant breakthrough in the industry for high-end products to quickly penetrate core urban markets [2] - The collaboration has enabled Qingdao Beer to significantly reduce the product launch cycle through flagship stores and lightning warehouses [2] - Meituan Flash Purchase is helping Qingdao Beer optimize product design and expand new product sales momentum through data insights and efficient fulfillment capabilities [2] Group 2 - Based on previous successful cooperation, both parties have decided to deepen collaboration by expanding store numbers and launching new products [5] - By 2025, the number of Qingdao Beer flagship stores on Meituan Flash Purchase is expected to exceed 1,000 [5] - Meituan Flash Purchase will continue to enhance unique services like "No Ice, No Pay" to meet the increasing demand for chilled beverages during summer and sports events [5]