Core Insights - Haier Air Conditioning has launched the "Haier Mai Lang Comfortable Wind Air Conditioner," which addresses the discomfort caused by direct airflow from traditional air conditioners, marking a shift from passive temperature control to active sensing technology [1][8] Product Features - The new air conditioner features a "human proximity gentle wind" mode that automatically adjusts airflow based on the presence of people within 2 meters, providing a comfortable experience while saving energy when no one is present within 6 meters for half an hour [3][4] - It utilizes WiFi human sensing technology to detect human positions and distances, enabling the air conditioner to switch between different airflow modes such as "ceiling wind" and "carpet wind" for optimal comfort based on room layout [4][6] Energy Efficiency - The air conditioner is designed to save approximately 432 kWh of electricity annually, which translates to significant cost savings for users [4][6] - The "Lingxi AI Energy-saving Architecture" ensures efficient operation even in extreme temperatures, maintaining cooling performance without interruption [4] User Convenience - The product supports remote control via a mobile app, allowing users to adjust settings before arriving home, and features full-chain OTA upgrades for unlocking new functionalities over time [5][6] - An AI self-cleaning function is included, which automates the cleaning process and notifies users when maintenance is needed, enhancing user convenience [4][6] Pricing and Availability - The air conditioner was launched on JD.com at a promotional price of 2,359.2 yuan for wall-mounted units and 5,919.2 yuan for floor-standing units, making it accessible for more households [8] - JD.com offers fast delivery and professional installation services, ensuring quick access to the new product [8]

Core Viewpoint - Haier Air Conditioning has introduced the "Haier Mai Lang Comfortable Wind Air Conditioner," which addresses the discomfort caused by direct airflow from traditional air conditioners, marking a shift from passive temperature control to active sensing technology [1][8]. Group 1: Product Features - The new air conditioner features "WiFi human sensing technology," which detects human presence and adjusts airflow accordingly, providing a "gentle wind when close and energy-saving when away" [5]. - It employs multi-dimensional airflow technology, allowing for various modes such as "ceiling wind" and "carpet wind," which adapt to different room layouts to enhance comfort [5][6]. - The air conditioner includes an AI self-cleaning function that automates the cleaning process, ensuring hygiene without manual intervention [6]. Group 2: User Experience - The product was showcased through a live demonstration by actor Yang Di, who highlighted the discomfort of traditional air conditioning and praised the new model for its intelligent features that enhance user comfort [3][6]. - The air conditioner is designed to save energy, reportedly saving about 432 kWh per year, which translates to significant cost savings for users [6]. Group 3: Market Launch - The Haier Mai Lang Comfortable Wind Air Conditioner was exclusively launched on JD.com on October 20, with promotional pricing of 2359.2 yuan for wall-mounted units and 5919.2 yuan for floor-standing units, making it accessible for more families [8]. - The launch includes a "fast delivery and installation" service, allowing customers to quickly receive and set up the product [8].

Core Viewpoint - Haier Smart Home has shown a positive market performance with a 1.04% increase in stock price, reaching a market capitalization of 237.95 billion yuan [1] Company Overview - Haier Group, founded in 1984, has expanded from producing refrigerators to a wide range of sectors including home appliances, IT, logistics, finance, real estate, and biopharmaceuticals, becoming a global leader in providing solutions for a better life [2] - The company holds a 10.2% share of the global retail volume in 2014, maintaining its position as the world's leading large home appliance brand for six consecutive years [2] Shareholder Information - Among the top ten circulating shareholders, Central Huijin Asset Management Co., Ltd. and China Securities Finance Corporation Limited are included [3] Technology and Product Focus - The company utilizes Strauss's MAZE technology, leading in the water purifier market [4] - Haier Wireless, a subsidiary of Haier Group, focuses on wireless charging and has participated in setting national industry standards for electromagnetic compatibility and radiation, also investing in Intel's wireless charging technology team [4] - The main business involves the research, production, and sales of home appliances, including refrigerators, kitchen appliances, air conditioners, washing machines, water appliances, and other smart home solutions [4] Financial Performance - For the first half of 2025, Haier Smart Home achieved a revenue of 156.49 billion yuan, a year-on-year increase of 15.39%, and a net profit attributable to shareholders of 12.03 billion yuan, up 15.48% year-on-year [8] Dividend Distribution - Since its A-share listing, Haier Smart Home has distributed a total of 46.155 billion yuan in dividends, with 21.766 billion yuan distributed over the past three years [9] Shareholder Structure - As of June 30, 2025, the number of shareholders reached 207,500, an increase of 9.97% from the previous period [8] - Hong Kong Central Clearing Limited is the fifth-largest circulating shareholder, holding 450 million shares, a decrease of 131 million shares from the previous period [9]

据报道，海尔智家(06690)正考虑分拆旗下物联网平台卡奥斯(Cosmoplat)在港上市。 本文作者可以追加内容哦 ! 据报道，海尔智家(06690)正考虑分拆旗下物联网平台卡奥斯(Cosmoplat)在港上市。报道指，海尔正跟 中金公司及汇丰就卡奥斯拟明年在港上市进行磋商，消息人士表示，海尔或透过卡奥斯IPO筹资约5亿 美元，但具体上市规模及时间尚未正式落实。 公开资料显示，卡奥斯是工业互联网平台，为制造业、电子、模具、纺织和化工等产业提供服务；同时 涵盖智能供应链、采购和制造，及企业解决方案等范畴。追加内容 ...

智通财经APP获悉，据报道，海尔智家(06690)正考虑分拆旗下物联网平台卡奥斯(Cosmoplat)在港上市。 报道指，海尔正跟中金公司及汇丰就卡奥斯拟明年在港上市进行磋商，消息人士表示，海尔或透过卡奥 斯IPO筹资约5亿美元，但具体上市规模及时间尚未正式落实。 公开资料显示，卡奥斯是工业互联网平台，为制造业、电子、模具、纺织和化工等产业提供服务；同时 涵盖智能供应链、采购和制造，及企业解决方案等范畴。 该信息由智通财经网提供 ...

Core Viewpoint - Haier Smart Home is considering a spin-off of its IoT platform, Cosmoplat, for a potential IPO in Hong Kong, aiming to raise approximately $500 million [1] Group 1: Company Overview - Haier Smart Home (600690)(06690) is in discussions with China International Capital Corporation and HSBC regarding the IPO of Cosmoplat [1] - Cosmoplat is an industrial internet platform that provides services to various industries including manufacturing, electronics, molds, textiles, and chemicals [1] Group 2: Financial Aspects - The potential IPO is expected to raise around $500 million, although the specific scale and timing of the listing have not been finalized [1] - The discussions regarding the IPO are ongoing, indicating a strategic move to enhance capital through the public market [1] Group 3: Service Offerings - Cosmoplat encompasses smart supply chain, procurement, manufacturing, and enterprise solutions, highlighting its comprehensive service range [1]

Core Viewpoint - The white goods sector experienced a slight increase of 0.28% on October 21, with significant contributions from companies like Deep Konka A, which surged by 10% [1] Group 1: Market Performance - The Shanghai Composite Index closed at 3916.33, up 1.36%, while the Shenzhen Component Index closed at 13077.32, up 2.06% [1] - Deep Konka A led the white goods sector with a closing price of 5.50, reflecting a 10% increase, with a trading volume of 648,200 shares and a transaction value of 344 million yuan [1] - Other notable performers included Whirlpool, which rose by 2.11%, and Snow Qi Electric, which increased by 1.93% [1] Group 2: Capital Flow - The white goods sector saw a net outflow of 85.99 million yuan from institutional investors and a net outflow of 115 million yuan from speculative funds, while retail investors contributed a net inflow of 201 million yuan [1] - Deep Konka A had a net inflow of 1.43 billion yuan from institutional investors, but experienced a net outflow of 68.32 million yuan from speculative funds [2] - Haier Smart Home recorded a net inflow of 31.52 million yuan from institutional investors, despite a significant outflow of 93.22 million yuan from speculative funds [2]

Core Insights - The article discusses a paradigm shift in brand marketing towards decentralization, emphasizing user participation and co-creation in the consumer sovereignty era [1] - Haier's "crowd testing" initiative during this year's Double 11 event exemplifies this shift, allowing users to engage directly in product evaluations, thus enhancing brand trust and content creation [1][2] Group 1: Brand Marketing Evolution - Traditional brand communication is being replaced by a two-way dialogue between brands and consumers, moving from a "provider-acceptor" relationship to a collaborative co-creation model [1][4] - The rise of social media has transformed the relationship between brands and users, necessitating brands to guide rather than control, and to engage in deep conversations rather than monologues [2] Group 2: Crowd Testing Initiative - Haier's "crowd testing" involved over 10,000 square meters of interactive space showcasing products from eight industries, including refrigerators and washing machines, and featured 95 live broadcasts across major platforms [2][3] - The initiative allowed users to directly interact with products, such as disassembling a washing machine to understand its technology, thereby enhancing user comprehension and engagement [3] Group 3: User Interaction Mechanism - The event was designed to create a "living brand" experience by inviting nearly 500 influencers from various fields to participate in product evaluations, thus breaking down traditional marketing barriers [4][5] - Direct interactions between users and Haier's R&D team facilitated real-time feedback and discussions, allowing for the capture of user needs for future product iterations [5] Group 4: Long-term Brand Value Creation - The "crowd testing" initiative is seen as a way to build long-term brand equity by creating a repository of user-generated content and evaluations that can enhance brand persona and appeal [6] - By fostering user participation, Haier aims to create sustainable marketing assets that contribute to ongoing brand growth and consumer loyalty, moving beyond short-term promotional strategies [6]

装修新家时，你是否遇到过这样的困扰：心中有无数想法，却难以清晰表达;设计师反复修改图纸，沟 通周期长、效率低;品牌方虽有优质产品，却难以与整体家装方案完美融合。结果往往是设计图看似完 美，落地时却不尽如人意——柜体与家电尺寸不符、散热不畅、风格突兀…… 三翼鸟AI工具的深层价值，在于构建了用户、设计师与品牌方协同创新的新生态。用户成为设计的发 起者，设计师转型为专业顾问与创意支持者，而品牌方则通过整合家电、家居、建材供应链，为用户提 供一站式的解决方案。当智能工具、贯通数据与开放生态形成闭环，家装定制将告别昂贵、漫长与不确 定，成为一种高效、透明且富有成就感的体验。行业的竞争维度也随之升维——从单品或模板的竞争， 转向以用户为中心的全链路解决方案能力的竞争。 平台提供的不仅是视觉效果，更是真实可下单、可安装的"柜电一体"解决方案。例如在智慧厨房场景 中，冰箱与橱柜不再只是"图上看起来匹配"，而是真正实现了同质同源、尺寸兼容、功能协同。这 种"设计即交付"的能力，标志着家装行业从"纸上谈兵"走向"所见即所得"的关键转折。 家装行业最大的痛点在于效果图与实景的落差，尤其是嵌入式家电与定制柜体的配合，极易出现尺寸偏 ...

Group 1 - Haier Group is in discussions with China International Capital Corporation and HSBC to promote the IPO of its industrial internet platform, COSMOPlat, on the Hong Kong Stock Exchange by 2026, aiming to raise approximately $500 million (about 3.549 billion RMB) [1][3] - COSMOPlat was founded by Haier Group in April 2017, leveraging nearly 40 years of manufacturing experience, and is based on a large-scale customization model with full user participation in the industrial internet [3] - The funds raised from the IPO are intended for technology research and development, market expansion, and ecosystem construction [3] Group 2 - Haier Group currently has seven listed companies, including Haier Smart Home (A-shares and H-shares), Haier Biomedical, and Yinkang Life, covering sectors such as home appliances, biotechnology, and healthcare [3]