Core Viewpoint - In the context of overall pressure in the liquor industry, Shanxi Fenjiu has achieved double-digit growth in both revenue and net profit, making it one of the few liquor companies to do so in 2024, with a revenue of 36.01 billion yuan, up 12.8%, and a net profit of 12.24 billion yuan, up 17.3% [1] Group 1: Financial Performance - In 2024, Fenjiu maintained a high-quality growth trend despite the overall poor performance of the liquor industry, with a production and sales rate of 95.96% and positive growth in production, sales, and inventory [3] - The revenue from mid-to-high-end liquor (priced at 130 yuan per liter and above) increased by 14.4% to 26.53 billion yuan, accounting for 74% of total revenue, with a gross margin rising to 84.5% [3] - The revenue from other liquor categories (priced below 130 yuan per liter) increased by 9.4% to 9.34 billion yuan, nearing 10 billion yuan in sales [4] Group 2: Strategic Initiatives - Fenjiu has implemented a "Revitalization Program" strategy, focusing on brand upgrades, channel reforms, and cultural empowerment, which has built a core competitive advantage that stands out during industry adjustments [1][6] - The company is transitioning from a "land grab" phase to a "deep-rooted" phase in its national expansion strategy, focusing on key economic circles and penetrating county-level markets [8] - Fenjiu's cultural empowerment strategy includes creating experiences that allow consumers to appreciate Fenjiu culture and enhancing brand image through modern design and storytelling [9] Group 3: Market Positioning - Fenjiu's national revenue growth outpaced local growth, with provincial sales reaching 13.5 billion yuan, up 11.7%, and provincial sales accounting for 62.37% of total sales [4] - The company aims to balance traditional heritage with innovative expressions to appeal to younger consumers, focusing on low-alcohol products and cultural marketing [8] - The brand is expected to solidify its position among the top three in the industry and lead the fragrance category from "category heat" to "industry strength" [9]

Investment Rating - The investment rating for the company is "Buy" [15] Core Views - The company is expected to achieve total operating revenue of 36.01 billion yuan in 2024, representing a year-on-year growth of 12.79%, with a net profit attributable to shareholders of 12.24 billion yuan, reflecting a growth of 17.29% [3] - The company is focusing on enhancing channel management capabilities and accelerating market response through organizational restructuring, which is expected to improve performance in 2024 and beyond [9] - The company anticipates a steady growth trajectory with revenue projections of 39.68 billion yuan in 2025, 43.78 billion yuan in 2026, and 50.48 billion yuan in 2027, with corresponding net profits of 13.51 billion yuan, 14.94 billion yuan, and 17.45 billion yuan respectively [11][12] Company Overview - The latest closing price of the company's stock is 204.10 yuan, with a total market capitalization of 249 billion yuan [2] - The company has a total share capital of 1.22 billion shares, with a debt-to-asset ratio of 34.2% and a price-to-earnings ratio of 20.34 [2] Financial Performance - In Q4 2024, the company reported total operating revenue of 4.65 billion yuan, a decrease of 10.24% year-on-year, with a net profit of 893 million yuan, down 11.32% [4] - The gross profit margin for Q4 2024 was 77.36%, while the net profit margin was 19.19% [4] - The company achieved a sales cash collection of 6.45 billion yuan in Q4 2024, reflecting a year-on-year increase of 9.79% [4] Product and Regional Performance - In 2024, the company expects revenue from mid-to-high-end liquor to reach 26.53 billion yuan, growing by 14.35%, while other liquor categories are projected to generate 9.34 billion yuan, up 9.40% [5] - Online e-commerce sales are anticipated to reach 2.11 billion yuan in 2024, marking a year-on-year growth of 26.22% [5] - Revenue from domestic sales is expected to be 13.50 billion yuan, while revenue from outside the province is projected at 22.37 billion yuan, with growth rates of 11.72% and 13.81% respectively [5]

Investment Rating - The report maintains an "Overweight" rating for the liquor industry, specifically for high-end liquor stocks [6]. Core Insights - The liquor industry is experiencing a deceleration in revenue growth, but high-end products show resilience, with significant differentiation across segments [1][4]. - In 2024, the high-end liquor segment achieved a revenue growth of 12% and a net profit growth of 11%, indicating strong operational resilience [2]. - The report anticipates a recovery phase in the second half of 2025, driven by policy support and gradual external demand recovery [4]. Summary by Sections Industry Overview - The liquor industry saw a revenue growth of 7.7% and a net profit growth of 8.1% in 2024, despite a slowdown in growth rates [10]. - In Q1 2025, the industry reported a revenue increase of 1.8% and a net profit increase of 2.4%, with major companies meeting their initial targets [11]. High-End Liquor Performance - High-end liquor revenue grew by 8% in Q1 2025, with notable contributions from leading brands like Guizhou Moutai and Wuliangye [2][31]. - Guizhou Moutai's product matrix has improved, leading to a rise in both volume and price, while Wuliangye has effectively managed inventory and pricing strategies [2]. Mid-Range and Low-End Liquor Performance - The mid-range and low-end segments are experiencing significant differentiation, with regional leaders like Gujing Gongjiu and Jianshe Yuanyuan outperforming national brands [3][31]. - In Q1 2025, mid-range liquor revenue declined by 12%, while low-end liquor saw a similar trend, indicating ongoing pressure in these segments [37]. Financial Metrics - The overall gross margin for the liquor sector was 81.1% in Q1 2025, reflecting a slight increase from the previous year, while net profit margins also showed improvement [22][43]. - The report highlights that high-end liquor companies maintain strong profitability, with Guizhou Moutai achieving a net profit margin of 52.2% in Q1 2025 [44]. Future Outlook - The report suggests that the liquor industry is likely to enter a phase of healthy recovery in the latter half of 2025, supported by improved consumer demand and favorable policies [4][12]. - The current valuation of the liquor sector is at a historical low, indicating potential for upward adjustment as market conditions improve [4].

Investment Rating - The report maintains a "Recommended" investment rating for the food and beverage industry [6]. Core Insights - The report indicates that the demand for liquor during the May Day holiday met expectations, with the overall performance under pressure. However, the liquor industry is showing signs of bottoming out and improving, with major brands like Moutai, Wuliangye, and Fenjiu performing steadily. Local liquor leaders such as Gujinggongjiu and Jianshiyuan are also showing strong momentum. The report highlights a trend of increasing competition, leading to higher expenditure by companies and a slower pace of price upgrades. The overall valuation of the liquor sector is considered low, with many companies engaging in stock buybacks or increasing dividends [4][6]. Summary by Sections Industry News - Henan Shenglin's annual sales of Wuliangye series products exceeded 1 billion yuan - The Luzhou liquor industrial park held an economic analysis meeting - Ten liquor companies in Gansu received geographical indication protection [4][5]. Company News - Moutai plans to optimize its distributor assessment - Wuliangye's "He Mei Global Tour" has commenced - Fenjiu's revenue for 2024 is projected at 36.011 billion yuan [5][15]. Key Company Feedback - The report includes performance forecasts for several companies, with a focus on their earnings per share (EPS) and price-to-earnings (PE) ratios. For instance, Moutai's EPS is projected to be 75.23 yuan in 2025, with a PE ratio of 20.56 [7][28]. Market Performance - The food and beverage sector showed a decline of 1.5% over the past month, while the Shanghai and Shenzhen 300 index decreased by 2.4% [1][2]. Liquor Sector Recommendations - The report recommends companies with valuation advantages such as Shuijingfang, Shanxi Fenjiu, Shede Liquor, and Jiugui Liquor. For the entire year, it recommends Wuliangye, Luzhou Laojiao, Shanxi Fenjiu, Jianshiyuan, Gujinggongjiu, and Yingjia Gongjiu [4][6].

Summary of the White Wine Industry Conference Call Industry Overview - The white wine sector experienced slight revenue growth from Q3 2024 to Q1 2025, but excluding leading brands like Moutai and Wuliangye, the revenue significantly declined, indicating weak seasonal sales and a trend of consumer downgrade [1][3] - The market shows low confidence in future profitability predictions for the white wine industry, with most companies failing to meet profit forecasts. A median decline in annual profits is expected, influenced by seasonal factors and anti-corruption measures [1][5] Key Financial Metrics - The gross profit margin for the white wine sector slightly increased by 0.5 percentage points in 2024, primarily due to a higher proportion of high-margin products rather than a reduction in competition or product upgrades [1][6] - In Q1 2025, the overall profit margin for the white wine industry declined by 9%, a slight improvement from a 12% decline in Q4 2024, reflecting a more volatile profit performance compared to revenue [15] Sales Performance - Q1 2025 sales performance was generally in line with market expectations, with Moutai achieving approximately 11% revenue growth, slightly above the expected 8-10% [2] - The white wine industry is expected to see a year-on-year decline in both sales volume and prices in 2025, with increased competition and rising costs impacting profitability [9] Distributor Dynamics - The number of distributors for most wine companies has increased, with distributors valuing the agency rights for leading brands despite low profit expectations [10] - Distributors are managing cash flow more carefully during industry downturns, utilizing bill acceptance to reduce funding costs [12] Market Trends and Consumer Behavior - Major festive periods like Spring Festival, Mid-Autumn Festival, and National Day account for over 70% of total sales, highlighting the importance of these peak seasons for annual performance [7][8] - The demand during the May Day holiday showed a significant increase in banquet-related sales, with growth rates of 20-30% [20] Investment Insights - The valuation of most white wine companies ranges from 13 to 16 times earnings, with potential for a 50% increase if they reach a valuation of 20 times [23] - Companies like Moutai and Fenjiu are recommended for long-term investment due to their strong brand power and sales performance, despite lower expected returns [25] Dividend and Shareholder Returns - More than half of the 18 major wine companies have a dividend payout ratio exceeding 60%, with Moutai and Wuliangye showing intentions for share buybacks, indicating a positive outlook for shareholder returns [16][27] Future Outlook - The future development of the white wine sector will depend on the fundamental performance of companies and their ability to navigate external uncertainties. Brands with strong fundamentals and high win rates, such as Moutai and Fenjiu, are seen as solid investment choices [25][28]

Investment Rating - The industry rating is maintained as "Positive" [6] Core Views - The current value of domestic demand is highlighted, with a focus on companies with strong financial reports and sustained fundamentals. New consumption trends favor snacks, while traditional consumption is recommended for companies showing signs of recovery. The report emphasizes the strategy of "fishing in the domestic demand safe haven" and suggests prioritizing leading companies in the industry [1][23] - The report indicates that the liquor sector is in a transitional year for 2025, with a focus on companies with good fundamentals or those undergoing effective reforms. The report also highlights investment opportunities in snack companies and seasonal stocking in the beer and beverage sectors [1][2] Summary by Sections Liquor Sector - The liquor sector is currently at a low point, with the first quarter potentially being the lowest of the year. The report recommends focusing on brands with strong momentum and reasonable growth targets. The report suggests that the current external uncertainties, such as tariffs, enhance the value of domestic demand for liquor, potentially leading to a structural bull market in the sector [2][23] - Key recommendations include high-end liquor brands like Kweichow Moutai and Wuliangye, as well as regional brands like Gujing Gongjiu and Shanxi Fenjiu. The report also emphasizes the importance of "momentum continuation" and "low base recovery" strategies [2][23] Consumer Goods Sector - The consumer goods sector is experiencing a rebound, with a focus on snack companies benefiting from category dividends and new product launches in membership stores. The report continues to recommend seasonal stocking in the beer and beverage sectors, highlighting investment opportunities driven by retail transformation and cost cycles [1][27] - Recommended stocks include Salted Fish, Yili, Wanchen Group, Dongpeng Beverage, Qingdao Beer (A+H), Three Squirrels, and others [1][27] Performance Metrics - The liquor industry saw a revenue growth of 7.7% and a net profit growth of 7.56% in 2024. In Q1 2025, the industry reported a revenue growth of 1.8% and a net profit growth of 2.25%. The report suggests that the industry is currently in a bottom adjustment phase, with leading companies successfully navigating pressure tests [7][19] - Specific company performance includes Kweichow Moutai achieving a revenue of 514.43 billion yuan in Q1 2025, a growth of 10.67%, and a net profit of 268.47 billion yuan, a growth of 11.56% [17] Market Trends - The report notes that the overall valuation of the food and beverage industry has adjusted, with the industry trading at 21.79 times earnings. The liquor sector's valuation is at 19.69 times, while beer and wine are at 27.67 and 74.88 times, respectively [39] - The report also tracks price trends for key liquor brands, indicating stability in prices for Kweichow Moutai and Wuliangye [22][54]

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The first quarter of 2025 showed a slight decline in the food and beverage index by 0.5%, ranking 13th among 28 sub-industries, underperforming the CSI 300 by approximately 0.1 percentage points. Other liquor categories (+2.2%), dairy products (+1.4%), and snacks (+1.4%) performed relatively well [10][12] - The food and beverage sector's revenue grew by 4.6% year-on-year in Q1 2025, a slight decrease from 6.6% in Q4 2024. Profit increased by 0.3%, a significant improvement from the -13.0% in Q4 2024. The liquor segment saw a revenue growth of 1.7% in Q1 2025, slightly up from 1.2% in Q4 2024, indicating resilience in consumption during the Spring Festival [10][11] - The report highlights a divergence in performance within the liquor industry, with high-end liquor and leading real estate liquor brands maintaining stable performance, while some mid-range brands experienced significant declines. The report anticipates a gradual recovery in liquor consumption as economic policies take effect [10][11] Summary by Sections Weekly Insights - The report notes a pressured tone in Q1 results but indicates a month-on-month improvement. The food and beverage index's performance is under scrutiny, with specific attention to the liquor sector's resilience [10][12] Market Performance - The food and beverage sector underperformed the broader market, with a 0.5% decline in the index. The report identifies leading stocks and those that lagged behind, emphasizing the need for strategic focus on top-performing companies [10][12] Upstream Data - Some upstream raw material prices have decreased, with specific data on dairy and meat prices indicating fluctuations that could impact the overall cost structure for food and beverage companies [17][23] Liquor Industry News - Notable developments include the pre-sale of Moutai's 2025 Dragon Boat Festival gift box and the launch of new products by Qingdao Beer, reflecting ongoing innovation and market engagement within the liquor sector [41][42] Memorandum - The report includes a memorandum highlighting significant upcoming events, such as the unlocking of restricted shares for Angel Yeast on May 9, which could influence market dynamics [43]

Investment Rating - The investment rating for Shanxi Fenjiu is "Buy" (maintained) [2] Core Views - The company demonstrates steady growth momentum in revenue [6] - Profit growth is driven by product mix upgrades [7] - The quality of financial reports indicates a strong willingness to collect payments [8] Financial Performance Summary - For Q1 2025, revenue reached 16.523 billion yuan (up 7.72%), with net profit attributable to shareholders at 6.648 billion yuan (up 6.15%) [9] - In Q4 2024, revenue was 4.653 billion yuan (down 10.24%), with net profit at 893 million yuan (down 11.32%) [9] - For the year 2024, revenue totaled 36.011 billion yuan (up 12.79%), with net profit at 12.243 billion yuan (up 17.29%) [9] - Q1 2025 product revenue growth: Fenjiu series +8.2%, other series -15.5% [9] - In 2024, mid-to-high-end and other liquor revenues grew by 14.4% and 9.4% respectively [9] Profitability and Margins - Q1 2025 gross margin improved by 1.3 percentage points to 78.8% due to product mix enhancement [9] - For 2024, gross margin increased by 0.9 percentage points to 76.2% [9] Investment Recommendations - The company is expected to achieve total revenue of 39.497 billion yuan, 43.546 billion yuan, and 48.149 billion yuan for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 9.7%, 10.3%, and 10.6% [11] - Net profit forecasts for the same years are 13.390 billion yuan, 14.810 billion yuan, and 16.500 billion yuan, with growth rates of 9.4%, 10.6%, and 11.4% [11] - Current price-to-earnings ratios are projected at 19, 17, and 15 for the years 2025, 2026, and 2027 respectively [11]

Core Insights - The white liquor industry is experiencing intensified structural differentiation and competition, with a focus on self-transformation and finding new opportunities amidst deep adjustments [1] - In 2024, the production volume of white liquor from 989 large-scale enterprises in China is projected to be 4.145 million kiloliters, a year-on-year decrease of 1.8%, while sales revenue is expected to reach 796.384 billion yuan, a year-on-year increase of 5.3% [1] - The industry is characterized by strong concentration, with leading brands and regions playing a crucial role in market dynamics [1] Industry Overview - The white liquor market is undergoing a reshuffle, with a clear trend of strong concentration and differentiation, leading to fierce competition among top brands [1][15] - Major brands are innovating their marketing strategies and product offerings to adapt to changing consumer demands and market conditions [15][23] Market Dynamics - In key markets like Henan, Jiangsu, and Shandong, leading brands dominate the sales landscape, with significant market shares held by top players such as Moutai and Wuliangye [4][5][6] - The competitive landscape varies by region, with local brands often struggling against national brands in markets like Henan and Guangdong [4][8][9] Brand Strategies - Wuliangye is focusing on expanding its market presence through innovative product launches and targeted marketing strategies aimed at various consumption scenarios [16] - Moutai is enhancing its brand image through cultural marketing and customer engagement initiatives, aiming to adapt to the evolving consumer landscape [17] - Luzhou Laojiao is implementing a dual-brand strategy to enhance market penetration and consumer experience [18] - Shanxi Fenjiu is emphasizing quality and cultural heritage in its marketing approach to strengthen brand loyalty [19][20] - Yanghe is leveraging cultural events and sponsorships to enhance brand visibility and market share [21] Future Outlook - The white liquor industry is expected to continue evolving, with leading companies focusing on innovation, market expansion, and adapting to consumer preferences [23] - The emphasis on quality, cultural relevance, and consumer engagement will be critical for brands to maintain competitiveness in a rapidly changing market [23]

Core Viewpoint - The liquor market in 2024 faces challenges such as "consumer fatigue," "price inversion," and "high inventory pressure," yet Shanxi Fenjiu (600809) stands out with impressive performance, showcasing strong market competitiveness and resilience amid industry adjustments [1] Financial Performance - In 2024, Shanxi Fenjiu achieved a revenue of 36.011 billion yuan, a year-on-year increase of 12.79% - The net profit attributable to shareholders reached 12.243 billion yuan, growing by 17.29% - For Q1 2025, the company reported a revenue of 16.522 billion yuan, up 7.72%, and a net profit of 6.648 billion yuan, increasing by 6.15% [1] Product Strategy - The company's product strategy focuses on optimizing product structure through "grasping Qinghua, strengthening the waist, and stabilizing glass Fen," leading to clear product positioning and strong synergy [2] - The flagship product, Glass Fen, maintains a dominant position in the light bottle liquor market, with over 200 million bottles sold annually, over 50% of which are purchased by the post-90s demographic [2] - The Old White Fen product is positioned as a key growth driver in the mid-range liquor market, contributing stable revenue growth [3] - The Qinghua Fen series accounted for over 50% of revenue in 2024, marking significant progress in the company's high-end strategy [3] Global Expansion - In 2024, the number of distributors reached 4,553, with 51 distributors generating over 100 million yuan in sales, supporting both domestic and global market expansion [5] - Sales in Shanxi reached 13.5 billion yuan, up 11.72%, while sales outside Shanxi surged to 22.374 billion yuan, a 13.81% increase, indicating successful transformation into a national liquor giant [6] - The company has established a presence in over 60 countries, with a 35% increase in export revenue in 2024 [7] Brand Development - Shanxi Fenjiu enhances brand value through diverse marketing strategies and cultural promotion, achieving a 24.4% increase in brand value, ranking it among the top in the liquor industry [9] - The launch of Qinghua 26 fills a price gap in the Qinghua series, further strengthening its competitive edge [9] - The company actively engages in digital marketing initiatives to improve efficiency and effectiveness [10] ESG Initiatives - The company integrates ESG principles into its development strategy, focusing on green production, social responsibility, and corporate governance [11][12] - Efforts include optimizing production processes to reduce energy consumption and pollution, as well as participating in rural revitalization initiatives [12] Future Outlook - Analysts predict that Shanxi Fenjiu will continue to release growth potential through optimized product structure, global market expansion, and enhanced brand value [12][13] - The company aims to deepen the high-end process of the Qinghua series and expand its market share in emerging and mature markets [12]