证券研究报告 必选消费 25H1 白酒综述:逆势调整，报表纾压 华泰研究 2025 年 9 月 01 日│中国内地 专题研究 25H1 CS 白酒板块营收/扣非归母净利同比-1%/-1%；25Q2 营收/扣非归母 净利同比-5%/-8%，环比降速。二季度板块受"518 新政"影响，部分政商 务消费场景缺失，压制板块表现；当前基本面环比企稳，预计 8 月以来白酒 动销端表现环比降幅收窄，部分大众宴席场景修复较快，300 元以下大众价 位白酒产品有所修复；当前政商务消费仍然有所承压，预计未来随政策限制 收窄需求也将稳步恢复。中秋旺季将近，期待需求稳步修复带动行业动销改 善。当前头部酒企均以企业长期健康发展为核心，整体经营更加务实，报表 端稳步释放压力。优选高端酒贵州茅台/五粮液/泸州老窖，关注需求恢复节 奏，推荐山西汾酒/古井贡酒/今世缘等。维持板块"增持"评级。 高端酒：经营凸显稳健，经营理性务实 25H1 高端白酒营收/扣非净利同比+6%/+6%，25Q2 营收/扣非净利同比 +3%/+1%。整体业绩凸显稳健，强品牌力龙头需求坚挺，酒企主动调整发 货节奏，在行业调整期中仍实现稳健表现。具体看，贵州茅台 25Q ...

Investment Rating - The report maintains an investment rating of "Recommended" for the food and beverage industry [2][34]. Core Insights - The food and beverage sector saw a 2.13% increase last week, with notable gains in the snack (+10.20%), dairy (+2.67%), and liquor (+2.14%) sub-sectors. The report highlights that the release of performance pressures in the liquor sector and stable growth in leading companies in snacks, dairy, and condiments are key factors for the positive outlook [6][34]. - The report emphasizes the resilience of the liquor sector, particularly in the context of recent policy impacts, suggesting that valuation recovery may precede fundamental improvements. It recommends focusing on specific companies within the liquor sector that are expected to rebound [34]. - The snack sector is identified as having strong growth potential driven by new retail formats and product categories, with significant revenue increases reported by leading companies [35]. Summary by Sections Market Performance - The food and beverage index increased by 2.13%, ranking seventh among major sectors. The snack sector led with a 10.20% increase, followed by dairy and liquor [16][34]. Liquor Sector Analysis - In the first half of 2025, only a few liquor companies, including Kweichow Moutai and Wuliangye, reported positive revenue and net profit growth. The report notes that the liquor demand has been under pressure since the second quarter due to policy changes, but expectations for recovery are building [6][34]. - Recommendations include focusing on companies like Shede Liquor, Shanxi Fenjiu, and Kweichow Moutai for their potential in valuation recovery [34]. Snack Sector Analysis - The snack sector is highlighted for its growth potential, with companies like Youyou Foods and Wancheng Group reporting substantial revenue increases of 45.59% and 109.33%, respectively. The report suggests that new consumer trends favoring health and self-satisfaction will drive further growth in this sector [35][30]. Key Company Performance - Kweichow Moutai reported a stock price of 1,480.00 yuan with an expected EPS growth from 68.64 yuan in 2024 to 74.38 yuan in 2025 [36]. - Wuliangye's revenue for the first half of 2025 was 527.71 billion yuan, showing a 4.19% year-on-year increase [32]. - Hai Tian Wei Ye achieved a revenue of 152.3 billion yuan, reflecting a 7.59% increase, with a net profit growth of 13.35% [29].

Core Insights - The article emphasizes the potential for individual wine enterprises to rise above current industry challenges through self-initiated efforts and strategic innovation, suggesting that the time has come for China to produce a global wine leader [2][3]. Industry Overview - The global wine industry is characterized by significant competition and evolving market dynamics, with a focus on strategic growth paths for companies transitioning from local to global players [2][3]. - The top ten global wine companies are dominated by beer giants, with Anheuser-Busch InBev leading at $593.8 billion in revenue, followed by Heineken at $402.1 billion and Diageo at $247.4 billion [7][14]. - In contrast, the Chinese wine industry shows a strong dominance of baijiu companies, with seven out of the top ten companies being baijiu producers, highlighting a stark difference from the global trend [14][17]. Company Performance - The top Chinese wine company, Kweichow Moutai, reported revenues of $212.1 billion, making it the second-largest wine company globally by market capitalization [11][17]. - The combined revenue of the top ten Chinese wine companies is approximately $620 billion, which is about 30% of the total revenue of the top ten global wine companies [17]. - The market capitalization of Kweichow Moutai and Wuliangye significantly exceeds that of their global counterparts, indicating a higher valuation in the capital markets [17][18]. Strategic Insights - The article discusses the importance of management consulting, goal decomposition, and process management as critical components for success in the wine industry [2][18]. - The narrative of Anheuser-Busch InBev's rise illustrates the effectiveness of strategic acquisitions and operational efficiencies in building a global brand [19][27]. - Diageo's growth is attributed to a series of strategic acquisitions and a focus on high-end products, showcasing the importance of brand management and market responsiveness [39][50]. Market Trends - The article notes a lack of significant presence for wine companies in the global top rankings, suggesting challenges in scaling production and market share within the wine sector [18]. - The Chinese wine market is characterized by a lack of internationalization, with Moutai's overseas revenue accounting for only 4% of its total, indicating potential growth opportunities in global markets [14][17].

主营业务强盈利能力再凸显 汾酒系列产品延续稳健增长态势 在白酒行业整体增速放缓的态势下，山西汾酒上半年依然保持增长态势。这背后，其产品端与渠道端长期构建的核心竞争力，成为抵御风险、支撑增长的关键支柱。 登录新浪财经APP 搜索【信披】查看更多考评等级 在白酒行业"总量收缩、分化加剧"的深度调整态势愈发明显的当下，8月28日，山西汾酒仍然交出了一份"含金量"十足的半年度成绩单。 今年上半年，山西汾酒实现营收239.64亿元，实现利润总额114.37亿元，归属于上市公司股东的净利润约为85.05亿元，营收、净利润双双实现同比正增长，为实现全年战略目标奠定了坚实基 今年，在政策调控、消费转型、存量竞争"三期叠加"的影响下，白酒行业承压明显。从已披露半年报的白酒上市公司数据来看，多数企业营收同比下降，部分企业降幅甚至高达两位数。 而汾酒稳健的业绩表现，不仅让其成为上市酒企中少数保持正增长的企业之一，更证明了汾酒产品、品牌与渠道体系的健康程度，彰显了其作为行业领军者的抗风险能力和战略定力。 纵观汾酒半年报数据，其意义远不止于一份"跑赢行业平均水平"的答卷，它更证明，当迈入依靠系统化能力支撑的新发展格局，汾酒正以清香型龙 ...

Investment Rating - The report maintains a "Recommended" investment rating for the food and beverage industry [9]. Core Insights - The food and beverage industry shows resilience with a notable performance in the liquor sector, particularly for leading brands like Kweichow Moutai and Wuliangye, which are expected to achieve stable growth [6][9]. - The new consumption sector is experiencing high demand, with individual company performances expected to steadily improve, driven by strong fundamentals [7][9]. - The report highlights the ongoing recovery in the mass consumer goods sector, with a focus on companies like Ximai Food and Youyou Food, which are expected to benefit from market dynamics [9]. Industry Performance - The food and beverage sector has shown a 1-month performance of 6.6%, a 3-month performance of 0.6%, and a 12-month performance of 13.1% [3]. - The liquor industry reported sales revenue of 330.42 billion yuan for the first half of the year [20]. - The report notes a 5.3% year-on-year increase in liquor industry revenue, totaling 796.4 billion yuan for 2024 [34]. Company Feedback - Kweichow Moutai is launching a high-end product, Moutai 1935, and continues to expand its cultural experience venues [20]. - Ximai Food reported a gross margin increase of 3 percentage points to 43.5% due to product structure optimization and lower raw material costs [58]. - Shede Liquor's net profit margin improved by 5 percentage points to 8.56% in Q2 2025, reflecting effective cost control measures [61]. Key Data Trends - The liquor industry's cumulative production for 2024 was 4.145 million tons, a decrease of 7.72% year-on-year [34]. - The seasoning industry is projected to grow from 259.5 billion yuan in 2014 to 687.1 billion yuan by 2024, with a CAGR of 10.23% [36]. - The snack food market is expected to grow from 0.82 trillion yuan in 2016 to 1.2 trillion yuan in 2022, with a CAGR of 6% [52].

Investment Rating - The report maintains a "Buy" rating for the company [6] Core Views - The company achieved total revenue of 23.964 billion yuan in H1 2025, representing a year-on-year increase of 5.35%, with a net profit attributable to the parent company of 8.505 billion yuan, up 1.13% year-on-year [2] - The company's national expansion continues to progress, with significant growth in revenue from outside its home province [3][4] - The second quarter saw a slight decline in net profit margin due to increased sales expenses and taxes [5] Summary by Sections Revenue Performance - In H1 2025, revenue from the company's main product, Fenjiu, reached 23.391 billion yuan, up 5.75% year-on-year, while other liquor categories generated 484 million yuan, down 10.55% [3] - For Q2 2025, Fenjiu revenue was 7.179 billion yuan, a slight increase of 0.56%, while other liquor categories saw a decrease of 3.54% [3] - The company reported provincial revenue of 8.732 billion yuan (up 4.04%) and non-provincial revenue of 15.143 billion yuan (up 6.15%) in H1 2025 [3] Channel Performance - The company’s agency and direct sales channels generated revenues of 22.519 billion yuan and 1.356 billion yuan respectively in H1 2025, with year-on-year changes of +7.17% and -17.63% [4] - In Q2 2025, agency revenue was 6.896 billion yuan (up 0.26%), while direct sales increased by 3.00% to 499 million yuan [4] Profitability Analysis - The net profit margin for H1 2025 was 35.49%, down 1.48 percentage points year-on-year, while the gross margin was 76.65%, a slight decrease of 0.04 percentage points [5] - In Q2 2025, the net profit margin fell to 24.96%, down 4.03 percentage points year-on-year, and the gross margin was 71.88%, down 3.21 percentage points [5] Financial Forecast - The company is expected to achieve net profits of 12.028 billion yuan, 12.899 billion yuan, and 14.084 billion yuan for the years 2025, 2026, and 2027 respectively, with growth rates of -1.76%, 7.25%, and 9.18% [6] - The corresponding price-to-earnings ratios for these years are projected to be 21, 19, and 18 times [6]

Core Viewpoint - Shanxi Fenjiu has demonstrated strong performance in the first half of the year, achieving revenue of 23.964 billion yuan and net profit of approximately 8.505 billion yuan, amidst a challenging environment for the liquor industry characterized by contraction and intensified competition [1][2]. Financial Performance - In the first half of the year, the company reported revenue of 23.964 billion yuan, a year-on-year increase of 5.35%, and a net profit attributable to shareholders of approximately 8.505 billion yuan, up 1.13% year-on-year [2]. - The sales revenue from Fenjiu series products reached 23.391 billion yuan, growing by 5.75% year-on-year, which accounted for 98% of total revenue [2]. Market Position and Strategy - Despite the overall industry pressure, Shanxi Fenjiu has maintained its growth, showcasing its robust product and channel strategies as key pillars for risk resistance and sustained growth [2][3]. - The company has adopted a comprehensive nationalization strategy, focusing on expanding its market presence beyond Shanxi, with significant revenue growth in both provincial and non-provincial markets [5][6]. Operational Efficiency - Management expenses decreased to 614 million yuan, indicating improved cost efficiency, while R&D expenses increased by 36.43% to 75.1792 million yuan, reflecting a commitment to quality enhancement and innovation [3]. - The company has optimized its distribution network, with 553 distributors in Shanxi and 2,613 outside the province, enhancing its brand influence and risk resilience [5]. Industry Context - The liquor industry is experiencing a deep adjustment phase, with many companies facing revenue declines; however, Shanxi Fenjiu's performance highlights its ability to navigate these challenges effectively [1][6]. - The shift from high-speed growth to a focus on high-quality and resilient growth is evident in the company's strategic approach, emphasizing quality over sheer volume [4].

Group 1 - The core point of the article indicates that the liquor sector, particularly the baijiu segment, is experiencing a mixed performance with some stocks declining despite a slight overall market increase [1] - The Shanghai Composite Index rose by 0.12% to 3862.65 points, while the baijiu sector saw a 0.39% increase, although 13 baijiu stocks reported declines [1] - Specific stock performances include Kweichow Moutai closing at 1467.39 CNY per share, down 0.85%; Wuliangye at 127.71 CNY, down 1.41%; Shanxi Fenjiu at 198.50 CNY, down 1.74%; and Luzhou Laojiao at 134.90 CNY [1] Group 2 - Huatai Securities' report suggests that the current fundamentals are stabilizing, with expectations that the decline in baijiu sales since August has narrowed, particularly in the context of social gatherings like graduation banquets and family reunions [1] - The report highlights a recovery in the sales of baijiu products priced below 300 CNY, indicating a positive trend in the mass market segment [1]

华泰证券在其研报中指出，当前基本面环比企稳，预计8月以来白酒动销端表现环比降幅收窄，尤其升 学宴、亲朋聚饮等大众宴席场景修复较快，300元以下大众价位白酒产品有所修复；当前政商务消费仍 然有所承压，但预计未来随政策限制边际收窄，预计也将稳步恢复。同时，由于前期需求快速下滑，部 分渠道和终端经销商回款和出货更为谨慎。整体看，当前行业基本面表现筑底企稳，中秋旺季将近，期 待需求稳步修复带动行业动销改善。 北京商报讯（记者 刘一博 冯若男）9月1日早盘，沪指3862.65点上涨0.12%，白酒板块上涨0.39%，13只 白酒股下跌。 从个股来看，贵州茅台收盘价达1467.39元/股，下跌0.85%；五粮液收盘价达127.71元/股，下跌1.41%； 山西汾酒收盘价达198.50元/股，下跌1.74%；泸州老窖收盘价达134.90元/股，下跌1.67%；洋河股份收 盘价达73.61元/股，下跌0.41%。 ...

Core Viewpoint - The current adjustment in the liquor industry is characterized by "overall contraction and intensified differentiation," putting significant pressure on overall industry development. This cycle serves as a test of each company's internal strength and stability [1][3]. Group 1: Company Performance - Shanxi Fenjiu reported a revenue of 23.964 billion yuan, a year-on-year increase of 5.35%, and a net profit of 8.505 billion yuan, a year-on-year increase of 1.13% for the first half of 2025 [1][3][4]. - Despite the overall slowdown in the industry, Fenjiu remains one of the few listed liquor companies that maintain positive growth, showcasing its resilience amid industry challenges [1][3][4]. Group 2: Industry Context - The liquor industry is undergoing a transformation driven by policy adjustments, consumption shifts, and intense competition, leading to significant pressure on overall industry growth [3][4]. - Most liquor companies that have disclosed their semi-annual reports show a year-on-year decline in revenue, with some experiencing double-digit decreases [3][4]. Group 3: Strategic Positioning - Fenjiu's growth strategy has shifted from "accelerated growth" to "steady growth," focusing on high-quality and resilient development rather than merely speed [4][5]. - The company has implemented a product strategy that emphasizes high-end offerings, particularly the Qinghua Fenjiu series, which has seen over 15% growth in the high-end market [6][9]. Group 4: Product and Channel Strategy - Fenjiu's product sales reached 23.391 billion yuan, accounting for 98% of total revenue, with a growth rate of 5.75% [6][7]. - The company has successfully transitioned from a regional brand to a national brand, with revenue from provincial markets reaching 8.732 billion yuan and from outside the province reaching 15.143 billion yuan, both showing positive growth [7][9]. Group 5: Research and Development - Fenjiu has increased its R&D investment to 75.1792 million yuan, indicating a commitment to enhancing product quality and optimizing its product structure during the industry adjustment period [6][9]. - The company is focusing on technological innovation to improve brewing processes and product quality, which is seen as a long-term strategy to enhance competitiveness [9][10]. Group 6: Future Outlook - The company is expected to leverage its strong brand foundation, clear high-end strategy, and expanding national network to navigate through the current industry cycle and achieve long-term value growth [10][11]. - Fenjiu's approach of prioritizing stability and quality over rapid expansion is viewed as a necessary preparation for future growth, with expectations of exceeding performance in 2025 [10][11].