Core Viewpoint - The Chinese liquor industry is currently facing challenges such as weak sales, price inversion, and high inventory levels, exacerbated by a new alcohol ban, leading to a significant drop in stock prices for liquor companies [1][2] Group 1: Industry Overview - The total revenue of 20 listed liquor companies for 2024 is projected to be 439 billion yuan, a year-on-year increase of 7.27%, while net profit is expected to reach 166.63 billion yuan, up 7.40% [1] - The top three companies (Moutai, Wuliangye, and Fenjiu) have a market share exceeding 65.4%, with profit concentration reaching 73.92% [1][3] - Moutai's revenue and profit growth for 2024 are both expected to exceed 15%, while Wuliangye's growth has dropped to single digits, marking its lowest level since 2017 [1][3] Group 2: Company Performance - Moutai's revenue for 2024 is projected at 174.14 billion yuan, with a year-on-year growth of 15.66%, and net profit of 86.23 billion yuan, up 15.38% [3] - Shanxi Fenjiu is expected to achieve a revenue of 36 billion yuan, with a growth rate of 12.79%, and a net profit of 12.24 billion yuan, up 17.29% [3][10] - Gujing Gongjiu's net profit growth is notable at 20.22%, amidst a backdrop of declining performance from many other companies [2][10] Group 3: Financial Metrics - The total operating cash flow for listed liquor companies is projected to be 173.98 billion yuan, a year-on-year increase of 18.64%, driven mainly by leading companies like Moutai [6] - Moutai's cash flow growth rate is particularly high at 38.85%, attributed to increased sales and improved trust from distributors [6] - Contract liabilities for liquor companies totaled 56.08 billion yuan at the end of 2024, with Moutai's liabilities decreasing by 32.09% to 9.59 billion yuan, marking a significant shift in its financial strategy [6] Group 4: Market Dynamics - The liquor market is experiencing a shift, with Moutai leveraging various sales strategies to maintain its market position, despite facing challenges in balancing volume and price [7][8] - The competition landscape is evolving, with companies like Wuliangye and Luzhou Laojiao also showing some positive financial indicators, despite overall industry challenges [9][10] - The rise of instant retail and e-commerce is reshaping the market, providing opportunities for companies to adapt and capture more daily liquor consumption [12]

Group 1 - The core index, the China Securities Hong Kong-Shenzhen Connect Leisure Index, has shown a recent increase of 1.28% over the past month, but a decline of 2.96% over the last three months, and a year-to-date increase of 0.93% [1] - The index is based on the comprehensive index samples of the Hong Kong-Shenzhen Connect and the China Securities Hong Kong-Shenzhen 500 Index, reflecting the overall performance of securities listed in the Hong Kong, Shenzhen, and Shanghai markets [1] - The top ten holdings in the index include Tencent Holdings (13.02%), Kweichow Moutai (11.14%), Meituan-W (8.38%), and Wuliangye (7.38%) [1] Group 2 - The index's holdings are primarily concentrated in the media sector (41.59%), followed by food, beverage, and tobacco (35.38%), and consumer services (21.05%) [2] - The index samples are adjusted biannually, with adjustments occurring on the next trading day after the second Friday of June and December [2] - In case of special circumstances, temporary adjustments to the index samples may occur, such as when a sample company is delisted or undergoes mergers or acquisitions [2]

5月20日下午，山西汾酒（以下简称：汾酒）召开2024年度业绩说明会，副总经理、总会计师王怀，副 总经理、汾酒销售公司执行董事、总经理张永踊，以及董事会秘书许志峰等其他高管与投资者在线上互 动交流。现名酒观察将主要交流内容整合如下： 01 业绩、成本等情况 问：公司研发费用同比增长较大，具体的投放情况？ 董事会秘书许志峰答：投资者您好，2024年公司产生研发费用1.48亿元，同比增长67.60%，主要是增加 了研发支出。研发费用的投放主要包括"汾酒科技战略"相关项目，重点布局投向酿造生态解析、智能酿 造等项目，为品质升级储备技术势能。同时，在原粮基础研究、装备研发应用等多个领域取得新进展。 感谢您的关注。 问：2024 年公司毛利率同比提升 0.9 个百分点至 76.2%，但销售费用同比增长 15.84%，请问在费用管 控方面采取了哪些具体措施？如何平衡品牌推广与成本优化需求？ 董事会秘书许志峰答：投资者您好，公司创新市场营销费用管理架构，协同做好营销费用深耕精管与统 筹整合监管。一方面，根据费用投入产品、渠道对营销费用政策管理职权进行管理，另一方面，由公司 费控对营销费用使用监管职权进行一体化统筹管理。感谢 ...

Investment Rating - The report rates the industry as "Outperform" [1] Core Insights - The white liquor industry is currently in a bottom adjustment phase, with leading companies demonstrating stable operations. In the second half of 2024, the performance of the white liquor industry continued to decline, and companies proactively adjusted their operational pace. In the first quarter of 2025, companies maintained the operational rhythm from the second half of 2024, with a slowdown in performance growth but a recovery compared to the fourth quarter of 2024. There is an increasing divergence among different companies [1][12][27]. Summary by Sections Industry Overview - The white liquor industry experienced a significant performance decline in the second half of 2024, with the first quarter of 2025 showing slight improvement. The overall revenue and net profit growth rates for the white liquor sector in 2024 were +7.3% and +7.4%, respectively, outperforming the overall food and beverage sector [12][15]. Revenue Performance - In the first quarter of 2025, the revenue and net profit growth rates for listed liquor companies were 1.6% and 2.3%, respectively. High-end liquor and regional leading companies maintained steady growth, while other types of liquor companies faced negative growth [27][28]. Profitability Analysis - The sales expense ratio slightly increased, and the net profit margin faced temporary pressure. The gross profit margins for the white liquor sector in 2024 and the first quarter of 2025 were 81.8% and 81.5%, respectively, showing a year-on-year increase [1][12][27]. Investment Recommendations - The report highlights the current valuation advantage in the white liquor industry, suggesting that leading companies possess medium to long-term investment value. It recommends stable performers such as Shanxi Fenjiu and Guizhou Moutai, while also suggesting attention to companies like Luzhou Laojiao and Wuliangye, which have shown thorough clearing of their financial statements [1][12][28].

Core Viewpoint - Both Shanxi Fenjiu and Gujing Gongjiu are leading players in the Chinese liquor industry, focusing on national expansion and adapting to market changes while addressing investor concerns about future growth and market strategies [2][3][5]. Group 1: Company Performance and Strategy - Shanxi Fenjiu's revenue from outside Shanxi province exceeded 62% in 2024, with a faster growth rate compared to the domestic market, adding 598 new distributors outside the province [2]. - Gujing Gongjiu has achieved a national coverage rate of over 70%, with a provincial structure ratio of 6:4, aiming to enhance sales scale and market share outside its home province [3]. - Both companies are focusing on high-end and mid-range products to cater to diverse consumer needs, with Shanxi Fenjiu emphasizing its "four-wheel drive" strategy centered on key product lines [4]. Group 2: Market Trends and Challenges - The liquor industry is experiencing structural growth rather than rapid expansion, with challenges such as oversupply, high inventory, and intense competition leading to a consensus on slower growth [5]. - The overall production of liquor in China has been declining for several consecutive years, influenced by slowing population growth and intensified competition within the industry [5]. Group 3: Youth Engagement and Marketing - Shanxi Fenjiu is launching a "youngization" initiative starting in 2025, focusing on seven aspects of youth engagement, including product aesthetics and cultural expression [4]. - Gujing Gongjiu is integrating its brand with new consumer experiences and developing innovative products that appeal to younger consumers, while maintaining its focus on mid-range offerings [4].

每经记者｜刘明涛 每经编辑｜肖芮冬 周庆伍指出，公司将继续坚持"全国化、次高端"战略不动摇，不断优化产品结构，持续深耕不同价位段 产品；继续坚持以古20为战略支点，抢占次高端消费群体；同时，进一步扩大古8、古5、献礼及老名酒 等大众产品的市场份额，满足消费者对不同价位白酒的需求。 朱家峰也表示，目前白酒消费者更加注重产品的品质及品牌，对白酒提出了更高的要求，同时白酒行业 竞争加剧，呈现向头部名酒品牌和区域强势品牌"双集中态势"。公司围绕"白酒+"战略，结合消费新模 式、新场景，依托体验消费场景，将品牌和文化深度融合，创造一种全新的消费体验；研发符合年轻消 费者喜好的创新产品，满足消费需求。 点评：公司重申"全国化+次高端"战略，延续过往路径。古20扛旗，古8、古5守市场的"金字塔结构"已 验证有效性，但在行业分化加剧、头部品牌挤压下，区域市场防御能力仍需加强。在产品创新方面，公 司年轻化产品需平衡传统工艺与创新需求，避免稀释品牌价值。 丨2025年5月21日星期三丨 NO.1 山西汾酒回应业绩增长趋势 5月20日，山西证监局、山西省上市公司协会等联合举办"山西辖区上市公司2025年投资者网上集体接待 日暨年报 ...

5月20日，山西证监局、山西省上市公司协会等联合举办"山西辖区上市公司2025年投资者网上集体接待 日暨年报业绩说明会"。 在山西汾酒的年报业绩说明会中，《每日经济新闻·将进酒》记者以投资者身份，向公司提问2025年业 绩增长目标、行业发展潜力等问题，公司均作出回应。 谈业绩增长：青花汾酒系列占比提升，带动整体结构优化 财报显示，2024年山西汾酒实现营业收入约360.11亿元，同比增长12.79％；归属于上市公司股东的净利 润约122.43亿元，同比增长17.29%，成功跻身A股白酒股TOP3。 其中，以青花汾酒、巴拿马汾酒、老白汾酒等系列为主要代表的中高价酒类产品，为公司贡献了超七成 收入。 数据显示，2024年公司中高价酒类产品实现营收约265.32亿元，同比增长14.35%，毛利率为84.45%，较 2023年同期提升0.36个百分点。而以普通汾酒、普通竹叶青、杏花村酒等系列为代表的其他酒类营收约 93.42亿元，同比增长9.4%，毛利率为53.13%，较2023年同期增加1.5个百分点。 面对中高价酒类营收的大幅增长，山西汾酒董事会秘书许志峰回应称，主要是因为青花汾酒系列占比提 升，带动整体结构优化 ...

the f " erle 11:2 th EH a 2017 出品｜搜狐财经 公司未来增长目标、产品布局及动销情况、全国化和年轻化战略等成为投资者关注重点。 汾酒副总经理、总会计师王怀表示，公司将积极面对行业调整周期，坚持稳中求进的工作总基调，继续保持稳健增长态势。 当被问及中高价酒增长的核心驱动因素，汾酒董事会秘书许志峰解释称，主要系青花汾酒系列占比提升，带动整体结构优化。 端午临近，王怀透露，公司将在渠道与终端做好充足的产品储备，并通过"汾享礼遇"做好渠道促销。 2025年坚持稳中求进 跻身白酒营收前三之后，山西汾酒的增长目标成为投资者关注的焦点话题。 2024年，山西汾酒则凭借12.79%的增速，实现营收360.11亿元，夺得白酒探花之位，开启"茅五汾时代"。 对此，有投资者提问称：市场都说"白酒老三"的位置不好坐，公司2025年的增长目标是怎样的？ 作者｜饶婷 编辑｜李文贤 5月20日，山西汾酒在线上召开2024年年报业绩说明会。 2024年，汾酒中高价酒类实现营收265.32亿元，同比增长14.35%；毛利率为84.45%，同比增加0.36个百分点。 据介绍，中高价酒类指每升130元及以上产品，包括 ...

行业报告 | 行业研究周报 食品饮料 证券研究报告 食品饮料周报：飞天淡季批价稳定，重视保健品新消费机会 市场表现复盘 本周（5 月 12 日-5 月 16 日）食品饮料板块/沪深 300 涨跌幅分别+0.48%/+0.12%。具体板块来 看，本周保健品(+8.54%)、烘焙食品(+2.36%)、乳品(+1.47%)、白酒Ⅲ(+0.57%)、零食(+0.25%)、 预加工食品(+0.21%)、调味发酵品Ⅲ(-0.38%)、肉制品(-1.05%)、啤酒(-1.08%)、软饮料(-1.21%)、 其他酒类(-3.12%)。 周观点更新 白酒：贵州茅台涨幅居前，淡季茅台批价平稳。本周白酒板块+0.57%，表现强于食品饮料整体， 弱于沪深 300，板块上涨主要由龙头酒企贵州茅台（+1.44%）、山西汾酒（+0.83%）拉动。据 国家统计局，4 月食品烟酒类价格同比上涨 0.3%，环比上涨 0.2%，其中，酒类价格同比下降 2% （环比持平），去库阶段价格端小幅承压，高端酒核心单品飞天批价表现稳定。当前 （2025-05-16）申万白酒指数 PE-TTM 为 20.08X，处于近 10 年 14.68%的合理偏低水位， ...

Investment Rating - Industry Rating: Outperform the market (maintained rating) [4] Core Viewpoints - The food and beverage sector showed a slight increase of +0.48% during the week, with notable performances in the health supplement sector (+8.54%) and baked goods (+2.36%) [1][18] - The white liquor sector is experiencing stable prices during the off-season, with key brands like Guizhou Moutai and Shanxi Fenjiu driving growth [2][11] - Health supplements and additives are viewed as the next "new consumption" trend due to their large market potential and alignment with consumer demand trends [3][16] Summary by Sections Market Performance Review - The food and beverage sector increased by +0.48%, while the Shanghai Composite Index rose by +0.12% [1] - Health supplements led the sector with an increase of +8.54%, followed by baked goods (+2.36%) and dairy products (+1.47%) [1][18] Weekly Viewpoint Updates - **White Liquor**: The sector rose by +0.57%, driven by Guizhou Moutai (+1.44%) and Shanxi Fenjiu (+0.83%). The current PE-TTM for the white liquor index is 20.08X, indicating a relatively low valuation [2][11] - **Beer & Beverages**: The beer sector declined by -1.08%, influenced by stock price fluctuations due to shareholder actions. Upcoming shareholder meetings may provide catalysts for recovery [2][12] - **Consumer Goods**: The health supplement sector is highlighted for its growth potential, with four main investment themes identified: cost control, new consumption trends, potential performance elasticity, and thematic expectations [3][13] Investment Recommendations - **Hong Kong Food and Beverage**: Recommended stocks include Qingdao Beer, China Resources Beer, Budweiser, Mengniu Dairy, and Master Kong [4][17] - **White Liquor**: Focus on leading brands such as Shanxi Fenjiu and Guizhou Moutai for strong alpha returns [4][17] - **Consumer Goods**: Emphasis on companies with cost control strategies and those benefiting from new consumption trends, such as H&H and Xianle Health [4][17]