证券日报网讯 2月13日，王府井（600859）在互动平台回答投资者提问时表示，近年来，公司深入实 施"一店一策"调改，北京长安商场、北京双安商场、北京友谊商店、西安王府井永宁门店多家百货门店 先后完成调改，在地标重塑、客流增长和品牌升级等方面均取得显著成效，友谊商店以"新友谊、新青 年"为核心，将怀旧符号转化为当代吸引力，迅速成为年轻人群消费打卡的新地标。王府井喜悦购物中 心精准切入Z世代消费群体对潮流品牌、文化体验、社交空间及生活方式的多元化需求，聚焦三大潜力 主题——二次元、独立主理人品牌及特色餐饮调整项目定位，成功转型为"新国潮购物中心"。公司全力 打造的湾里·王府井WellTown项目以"全国首家跨界融合多元体验的文商旅商业体"为定位，激发"非标奥 莱"的强大生命力，为消费者打造"美好如泉涌的生活主场"，成为区域微度假消费的重要目的地及打卡 地。公司将以创新为引擎，坚持长期主义发展理念，强化成本优化与效率提升，持续推动业态升级，稳 固经营业绩，不断提升抗风险能力，推动公司长期可持续发展。 ...

Core Viewpoint - Wangfujing (600859) has actively expanded its business over the years, focusing on a dual-main business model of taxable and duty-free operations, aiming for high-quality sustainable development in the retail sector [1] Group 1: Business Development - The company has undergone shareholding reform, chain strategy, diversified business operations, mergers and acquisitions, and innovation in business models [1] - As of now, the sales network covers seven major economic regions in China, with 78 large retail stores established in 37 cities [1] Group 2: Brand and Membership - Wangfujing has formed a matrix of well-known brands, with a nationwide membership and fan base [1] Group 3: Retail System - The company is focused on creating a comprehensive retail system that includes various retail formats such as outlets, shopping centers, department stores, and duty-free shops [1] - It emphasizes strengthening its core operational capabilities in both self-operated and online businesses, continuously extending and innovating its business model [1]

证券日报网讯 2月13日，王府井（600859）在互动平台回答投资者提问时表示，2025年，公司以70周年 庆为契机开展系列活动，全面提升企业影响力，加速转型升级和生态化调整，积极探索新商业模式，全 面提升全业态经营质量，奥莱、购物中心业态加速释放成长收益，存量百货转型持续突破，免税业务实 现多矩阵扩容，线上线下（300959）多渠道稳步拓展，重点项目攻坚突破。友谊花园筑立兼具历史底蕴 与商业生机的新生活消费标杆；湾里·王府井WellTown为北京国际消费中心城市建设贡献出卓越力量； 王府井奥莱·沈阳棋盘山小镇深度探索文商旅融合斩获可观业绩；免税业态成功拓展市内免税市场，并 实现在国内超大型国际机场的首次布局。公司聚焦消费热点，积极突破资源边界，强化资源协同，推进 文商旅体融合，构筑差异优势，重构空间场景，激发经营活力。为持续提升公司价值、切实维护投资者 利益，公司系统推进市值管理工作，深化信息披露，动态展示转型进展；强化投资者关系，构建双向沟 通桥梁；主动引导快速响应，加强舆情管理，积极构建以价值为导向的信息披露、投资者关系与舆情管 理体系，多措并举推动市值管理机制化、常态化。 ...

经济观察网 2026年2月11日，王府井（600859）免税首都机场T2航站楼免税店正式开业，标志着王府井 首次进入国内超大型国际枢纽机场，布局核心口岸免税市场。该店位于T2航站楼国际隔离区，涵盖香 化、酒水、数码等热门品类，并引入国潮精品，旨在通过"精准商品+文化体验"模式提升竞争力。此次 开业是王府井集团"有税+免税"双轮驱动战略的关键落子，有望借助高端客流推动业务增长。 股票近期走势 机构观点 华金证券2026年2月13日研报指出，免税行业迎来"开门红"，2026年1月海南离岛免税购物金额同比增长 44.8%至45.3亿元，政策端"岛民免税"落地进一步扩容内需。报告认为，王府井作为免税全牌照企业， 有望受益于行业复苏和政策红利，建议关注其免税业务布局。机构综合目标价为18.00元，较当前股价 存在25.44%上行空间。 以上内容基于公开资料整理，不构成投资建议。 近5个交易日（截至2026年2月13日），王府井股价震荡下行，累计跌幅0.97%，区间振幅4.49%。2月13 日最新股价为14.35元，当日振幅1.11%，主力资金净流出954.88万元。技术面显示，股价处于20日布林 带下轨附近（支撑位13 ...

Core Viewpoint - The opening of the Wangfujing Duty-Free Store at Beijing Capital International Airport's T2 terminal marks a significant milestone in the development of Wangfujing's duty-free business and aims to enhance the shopping experience for international travelers [10]. Group 1: Store Features and Offerings - The Wangfujing Duty-Free Store is located in the international transit area of T2 and offers a diverse range of products, including imported cosmetics, domestic and international alcoholic beverages, travel goods, and digital products, catering to both high-end and mass-market needs [7][10]. - The store features a modern design with a spacious layout and well-planned product displays, creating a fashionable and comfortable shopping atmosphere [7]. - The store emphasizes the introduction of Chinese cultural products, including panda toys and high-quality domestic tech brands, merging traditional culture with modern consumer trends [9]. Group 2: Promotions and Customer Experience - In celebration of the upcoming Spring Festival, the store has launched special promotional activities, including limited-time discounts, cashback offers, and exclusive benefits for members [9]. - A professional sales team is available to provide multilingual services, expert advice on duty-free policies, convenient payment options, and after-sales support, ensuring a pleasant and efficient shopping experience for travelers [9]. Group 3: Strategic Importance - The opening of the duty-free store represents Wangfujing's first presence in a major international hub airport, serving as a key strategic move in the company's dual-driven development model of "taxable + duty-free" and expanding its market presence [10]. - The collaboration between Wangfujing Group, Shougang Group, and Capital Airport Group aims to leverage each party's strengths to enhance store operations, diversify product offerings, and innovate consumer experiences, contributing to the high-quality development of the airport duty-free sector [10]. - The store's establishment is expected to enrich the commercial landscape of Shunyi District and enhance the attractiveness of the national gateway, supporting Beijing's goal of becoming an international consumption center [12].

临近春节，新店同步开展新春促销，多款热门商品将迎限时折扣、满减优惠和会员专属福利等。以53度 飞天茅台为例，限时促销价格为1899元。 此次机场店开业，标志着王府井集团构建起从机场入境首购、市内复购到离境补购的全场景消费闭环。 本报讯（记者 杨天悦）昨天，王府井免税首都机场免税店开业，标志着王府井免税首次进入京津冀国 际航空枢纽，正式布局核心口岸免税市场。店铺位于T2航站楼国际进出境隔离区内，出入境旅客可在 此体验免税消费。 新开业的免税店内，香水、化妆品、国内外酒水食品、旅游用品、数码等热门品类琳琅满目，涵盖一线 国际大牌香水、化妆品、葡萄酒、干邑、巧克力等，也有中国酒水和国潮熊猫玩具等文化IP产品，以及 国产优质数码科技品牌，为旅客提供更具中国特色的购物选择。 伴随国际出入境客流回升，免税产业也逐渐迎来复苏。统计数据显示，2025年全市共接待入境游客548 万人次，增长39%。首都机场旅客吞吐量7076万人次，同比增幅达5%。"去年北京入境游旅客数量增 长，王府井免税在北京的销售也呈增长态势。"王府井免税公司总经理胡勇表示，进入国内顶级航空枢 纽，意味着每年将获得数千万高端客流。 ...

（编辑 丛可心） 证券日报网讯 2月11日，王府井在互动平台回答投资者提问时表示，公司高度关注海南自贸港政策机 遇，公司旗下王府井国际免税港自2025年11月海南离岛旅客免税购物政策调整实施后，当月销售与客流 已实现双位数增长。2025年12月18日，海南自贸港迎来全岛封关，公司在海南布局的王府井国际免税港 和王府井海垦广场购物中心两个项目同步推出"封关钜惠12重礼"系列主题活动。万宁王府井国际免税港 作为海南东线首家离岛免税店，联动万宁政府推出百万政府消费券封关礼遇；王府井海垦广场以"城市 奥莱精选店"为定位，通过业态组合与礼遇叠加，打造全时段消费场景。两项目充分发挥有税与免税业 务深度融合的协同优势，为消费者带来沉浸式购物与专属礼遇，客流及销售有较好表现。公司将依托现 有项目基础，积极把握海南封关政策机遇，通过优化供应链、丰富品牌矩阵及提升运营效率，持续巩固 差异化竞争优势，将"免税之惠、奥莱之选与生活之美"集于一体，充分发挥协同效应，以高标准、特色 化运营服务海南本地及广大游客。关于公司免税业务业绩具体数据及财务指标情况，公司将严格按照信 息披露法规在定期报告中披露。 ...

Core Insights - Wangfujing Duty-Free officially opened its duty-free store at Capital Airport T2 terminal, marking its entry into the Beijing-Tianjin-Hebei international aviation hub and establishing a presence in the core duty-free market [1] - The store features popular duty-free categories such as perfumes, cosmetics, alcohol, digital products, and travel items, showcasing both international brands and local cultural products [1] - The opening of the airport store signifies the establishment of a comprehensive consumption loop from inbound first purchases, in-city repurchases, to outbound supplementary purchases [1] Group 1 - The store is located in the international transit area of T2 terminal and includes a variety of high-end products, with a focus on integrating supply chain and marketing resources to create competitive advantages [1] - In 2025, Beijing received 5.48 million inbound tourists, a 39% increase, and the airport's passenger throughput reached 70.76 million, with a year-on-year growth of 5% [1] - Wangfujing Duty-Free expects to continue sales growth in Beijing, driven by the recovery of international inbound tourism [1] Group 2 - Beijing has been approved as a pilot for international consumption environment construction, supporting the development of international consumer clusters and tax refund stores [2] - The T2 duty-free store has implemented multiple initiatives to enhance the shopping experience for inbound tourists, including multilingual payment platforms and plans to incorporate AI technology and cultural experiences [2] - The second phase of the store's opening will focus on creating a cultural zone for domestic brands, providing international travelers with exposure to Chinese local culture [2]

Core Viewpoint - The company is focused on deepening its presence in the commercial services industry, leveraging a dual engine of tax and duty-free operations to strengthen its development foundation [2] Group 1: Business Strategy - The company aims to enhance its retail ecosystem by promoting deep integration and collaborative empowerment across various formats such as outlets, shopping centers, department stores, and duty-free operations [2] - The company is committed to expanding through a multi-channel approach that integrates online and offline strategies, utilizing digital transformation to reshape its operational system and activate growth momentum [2] Group 2: Innovation and Consumer Focus - The company is dedicated to continuous innovation and transformation, driving iterative upgrades in its business model and extending its value boundaries to meet consumer demands for a better quality of life [2] - The company emphasizes the importance of maintaining investor interests while pursuing its growth objectives [2]

Core Viewpoint - The company emphasizes its commitment to digital transformation and the integration of new technologies into its business operations, particularly through innovative projects like the Wangfujing Art Cloud Digital Art Center [1] Group 1: Digital Transformation Initiatives - The company is actively exploring the application of new technologies in business scenarios, including the introduction of the Wangfujing Art Cloud Digital Art Center at its flagship store, which aims to create a new cultural landmark [1] - The project focuses on developing immersive interactive experiences that blend digital art with commercial spaces, enhancing consumer engagement and creating a new green consumption experience [1] Group 2: Customer Service and Experience Enhancement - The company is working on upgrading its customer service system through intelligent automation, leveraging omnichannel capabilities to connect online and offline shopping experiences [1] - Efforts include optimizing key processes such as shopping consultations and after-sales services, with AI-driven product recommendations aimed at improving customer experience and commercial conversion rates [1] Group 3: New Media and Content Innovation - The company is experimenting with intelligent products and new technologies to develop an intelligent editing model for its new media channels, enhancing the quality of promotion, service, and content creation [1] - The use of AI tools for creating graphic content and creative videos is part of the company's strategy to innovate and elevate its media presence [1]