Core Viewpoint - Great Wall Motors (601633) is projected to achieve a record high in new car sales in 2025, with a total of 1.3237 million units sold, marking a year-on-year increase of 7.33% [1] Sales Performance - Total new car sales are expected to reach 1.3237 million units in 2025, representing a growth of 7.33% compared to the previous year [1] - Sales of new energy vehicles (NEVs) are anticipated to be 403,700 units, reflecting a significant year-on-year increase of 25.44% [1] - Overseas sales are projected to hit 506,100 units, which is an 11.68% increase year-on-year [1] Record Achievements - Both new energy vehicle sales and overseas sales are set to break previous records, indicating strong growth in these segments [1]

另外，12月海外销售57,418台，1-12月累计销售506,066台。12月新能源车销售38,922台，1-12月累计销 售403,653台。 智通财经APP讯，长城汽车(02333)发布公告，该公司于2025年12月销量约12.4万台，同比减少8.33%;产 量约11.68万台，同比减少16.38%。2025年前12个月销量约132.37万台，同比增长7.33%;产量约131.13万 台，同比增长5.71%。 ...

Group 1 - The core point of the article is that Great Wall Motors (601633)(02333) reported a decline in sales and production for December 2025 compared to the previous year, with sales down by 8.33% and production down by 16.38% [1] - In December 2025, the company sold approximately 124,000 vehicles, while the production was about 116,800 vehicles [1] - For the full year 2025, the total sales reached approximately 1.3237 million vehicles, reflecting a year-on-year growth of 7.33%, and the total production was around 1.3113 million vehicles, showing a growth of 5.71% [1] Group 2 - In December 2025, overseas sales amounted to 57,418 vehicles, with a total of 506,066 vehicles sold overseas for the entire year [1] - In December 2025, the sales of new energy vehicles were 38,922 units, contributing to a total of 403,653 new energy vehicles sold in the year [1]

Group 1 - The core point of the article is that Great Wall Motors announced a total vehicle sales forecast of 1,323,672 units for the year 2025, representing a year-on-year growth of 7.33% [1] - In December 2025, the sales of new energy vehicles reached 38,922 units [1] - Cumulatively, from January to December 2025, the total sales amounted to 403,653 units [1]

每经AI快讯，1月1日，长城汽车（601633）称，2025年全年汽车销量为132.4万辆，同比增长7.33%。 ...

GREAT WALL MOTOR COMPANY LIMITED * （於 中 華 人 民 共 和 國 註 冊 成 立 的 股 份 有 限 公 司 ） 股 份 代 號 ： 02 33 3（ 港 幣 櫃 台 ） 及 823 33（ 人 民 幣 櫃 台 ） 自願公告 香 港 交 易 及 結 算 所 有 限 公 司 及 香 港 聯 合 交 易 所 有 限 公 司 對 本 公 告 的 內 容 概 不 負 責，對 其 準 確 性 或 完 整 性 亦 不 發 表 任 何 聲 明，並 明 確 表 示，概 不 對 因 本 公 告 全 部 或 任 何 部 份 內 容 而 產 生 或 因 倚 賴 該 等 內 容 而 引 致 的 任 何 損 失 承 擔 任 何 責 任 。 長 城 汽 車 股 份 有 限 公 司 12月新能源車銷售38,922台，1-12月累計銷售403,653台。 務請注意，上述產銷量數字未經審核，亦未經本公司審計師確認，或會予以調整並有待最終確認。本公司刊發財務業績後，股東及潛在投資者務必詳閱。 本公告乃承本公司董事會之命而刊發，各董事願對本公告所載資料之準確性承擔法律責任。 承董事會 命 2025年12月產銷 ...

Core Insights - The Chinese automotive market is at a historic crossroads, with increasing penetration of new energy vehicles (NEVs) and a shift in market dominance, marking the end of the era of broad market growth and the beginning of a multi-dimensional competition focused on technology, ecology, and globalization [1] Market Performance - In November 2025, retail sales of passenger vehicles in China reached 2.225 million units, a year-on-year decline of 8.1% and a month-on-month decline of 1.1% [2] - The retail sales of fuel vehicles fell by 22% year-on-year, while pure electric models saw a 9.2% increase, pushing the NEV retail penetration rate to 59.3%, which further rose to 62.3% by mid-December [3] Competitive Landscape - The competition in the NEV sector has shifted from growth to a focus on existing market share, with companies now competing on technology iteration, ecosystem building, and organizational efficiency [5] - BYD's domestic sales in November 2025 were 348,300 units, down 26.81% year-on-year, indicating increased competitive pressure and a need for technological advancement [5] - Chery's wholesale sales in November 2025 reached the top three among NEV manufacturers, with a year-on-year growth of 54% and a market share of 6.5% [6] Export Dynamics - Chinese automotive exports surpassed 700,000 units in November 2025, marking a transition to a more localized production and ecosystem output model in the global market [4][10] - From January to November 2025, China exported 6.343 million vehicles, a year-on-year increase of 18.7%, with NEV exports doubling and becoming a key driver of overseas growth [9] Strategic Shifts - Companies are adopting diverse strategies for international expansion, with BYD focusing on localized production and ecosystem integration, while Chery emphasizes high-value market penetration through technology [10][11] - New entrants like NIO and Li Auto are facing challenges in their unique business models, while Leap Motor is validating its differentiated survival path through vertical integration and cost control [9] Policy Implications - The adjustment of the new energy vehicle purchase tax policy in 2026 is expected to compel companies to enhance cost control and supply chain optimization [14] - The automotive industry is anticipated to shift from a "policy-driven" growth model to a "value-driven" one, emphasizing high-quality transitions [15] Future Outlook - The market is expected to see a modest growth of around 3% in 2026, with NEV penetration continuing to rise but at a slower pace [15][16] - Companies are preparing for intensified competition by focusing on product iteration, technological implementation, and cost optimization in both domestic and international markets [17][18]

Core Viewpoint - Great Wall Motors is undergoing significant changes in leadership and strategy for its premium brand Wey, aiming to enhance its market position and address challenges in high-end vehicle branding [2][4][5]. Group 1: Leadership Changes - Great Wall Motors has appointed Zhao Yongpo, the general manager of Haval, as the CEO of Wey, marking the tenth leadership change in eight years for the brand [2][4]. - The frequent changes in leadership reflect the complexities and challenges of managing a high-end automotive brand [8][9]. Group 2: Sales Performance - Wey's sales have surged, with 89,000 units sold in the first eleven months of the year, representing a 93.34% year-on-year increase, while other brands like Tank and Haval saw much lower growth rates of 1.18% and 11.13% respectively [4][5]. - The overall sales for Great Wall Motors reached 1.1997 million units in the same period, showing a 9.26% increase year-on-year [7]. Group 3: Investment and Financials - The company has invested at least 2 billion yuan in direct sales channels, contributing to a significant increase in sales expenses, which rose to 7.95 billion yuan in the first three quarters, a 55.6% increase year-on-year [5][6]. - Revenue for the first three quarters was 153.58 billion yuan, up 7.96%, while net profit attributable to shareholders fell by 16.97% to 8.635 billion yuan [5]. Group 4: Brand Strategy and Market Position - Great Wall Motors is focusing on high-end positioning for Wey, emphasizing the need for a clear value proposition in the minds of consumers [5][14]. - The average selling price of Great Wall vehicles exceeds 180,000 yuan in international markets and 200,000 yuan domestically, positioning it as the highest among traditional Chinese automakers [6][14]. Group 5: Future Goals and Challenges - The company has set ambitious targets for 2026, aiming for sales of at least 1.8 million units and a net profit of no less than 10 billion yuan [6][7]. - The challenge remains in establishing a sustainable and replicable growth model for the brand, particularly in the context of high-end market dynamics [7].

Core Viewpoint - Great Wall Motors is actively seeking public input for naming its new technology platform, which aims to accommodate diverse global energy scenarios and vehicle types [1] Group 1: New Technology Platform - The new technology platform will include hybrid, plug-in hybrid, gasoline, diesel, pure electric, and hydrogen energy vehicles to meet global mobility needs [1] - The platform will support various vehicle types, including hatchbacks, sedans, SUVs, station wagons, and multi-functional vehicles [1] Group 2: Product Strategy - Great Wall Motors emphasizes the importance of providing safe and reliable products while also considering low ownership costs, including maintenance and repair expenses, as well as vehicle resale value [1] Group 3: Global Expansion - The company aims to not only export its technology but also to promote its culture as part of its international strategy [1]

长城汽车新平台征名信息发布后，网友回复的相关命名建议及创意解析超8400条，辰星、太初、万里、归元、山海、悟空、烽火、九鼎等命名，获得高关注 和互动。据了解，长城汽车新平台原生匹配多种动力，覆盖汽柴油、纯电、油电混动、插电式混动、氢能等，能够匹配全球不同场景、不同能源结构的全场 景用户需求。 北京商报讯（记者 刘晓梦）12月30日，长城汽车在保定技术中心开启了一场以《求教》为主题的特别直播。长城汽车董事长魏建军表示，长城汽车尊重用 户，践行与用户在一起的理念，把命名权交给用户，长城汽车新平台就是来源于用户真实场景，源于用户、服务全球。目前，长城汽车已从海量用户建议中 筛选出10个呼声最高的名称，正式开启全民票选。 ...