Core Viewpoint - The company reported a total vehicle sales of 1,323,672 units for the year 2022, reflecting a year-on-year growth of 7.33% [1] Group 1: Sales Performance - Total vehicle sales for December 2022 reached 124,020 units [1] - Total vehicle production for December 2022 was 116,812 units [1] - Cumulative sales of new energy vehicles for December 2022 amounted to 38,922 units [1] Group 2: Yearly Performance - Cumulative sales of new energy vehicles for the year 2022 reached 403,653 units [1] - Year-on-year growth data for new energy vehicle sales was not disclosed [1]

本公告乃由长城汽车股份有限公司（「本公司」）自愿刊发。 证券代码：601633 证券简称：长城汽车 公告编号：2026-001 转债代码：113049 转债简称：长汽转债 长城汽车股份有限公司 2025 年 12 月产销快报 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 特此公告。 长城汽车股份有限公司董事会 2026年1月1日 1 本公司董事会谨此宣布，本公司于2025年12月产销量详细如下(单位:台)： | 车型 | | | 销量 | | | | | | 产量 | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | 月度同比 | | 年度同比 | | | | 月度同比 | | 年度同比 | | | | | 本月 | 去年同期 | 增减(%) | 本年累计 | 去年同期 | 增减(%) | 本月 | 去年同期 | 增减(%) | 本年累计 | 去年同期 | 增减(%) | | 哈弗品牌 | 66 ...

Core Viewpoint - Great Wall Motors (601633) is significantly behind its sales target for 2025, achieving only 33.09% of the goal with 132.37 million vehicles sold in 2025, while the target was set at 400 million vehicles [2] Group 1: Sales Performance - In 2025, Great Wall Motors reported total sales of 132.37 million vehicles, a year-on-year increase of 7.33%, but this is only 33.09% of the 400 million vehicle target [2] - The company’s overseas sales reached 506,100 vehicles, surpassing the sales of new energy vehicles, which totaled 403,600 units [2] - December sales were disappointing, with a total of 124,000 vehicles sold, reflecting an 8.33% year-on-year decline, and the Haval brand saw a 20.34% drop in sales [2] Group 2: Financial Performance - For the first three quarters of 2025, Great Wall Motors reported revenue of 153.58 billion yuan, a 7.96% increase year-on-year, but net profit fell by 16.97% to 8.635 billion yuan [3] - In Q3 alone, revenue was 61.25 billion yuan, up 20.51% year-on-year, while net profit decreased by 31.23% to 2.298 billion yuan [3] - Sales expenses surged to 7.948 billion yuan from 5.110 billion yuan in the previous year, while R&D expenses increased to 6.636 billion yuan from 6.210 billion yuan [3] Group 3: Strategic Goals and Investments - The chairman of Great Wall Motors, Wei Jianjun, set ambitious targets in June 2021, aiming for annual sales of 4 million vehicles, with 80% being new energy vehicles and revenue exceeding 600 billion yuan by 2025 [2] - The company plans to invest a total of 100 billion yuan in R&D over the next five years [2] - Great Wall Motors has been focusing on building new channels to connect directly with users and increasing marketing efforts for new models and technologies [3]

Core Viewpoint - The founder and chairman of Great Wall Motors, Wei Jianjun, emphasizes that China lacks true high-end automotive brands, including his own, and that high-end does not equate to high price or flashy technology [2][3]. Group 1: High-End Brand Definition - Wei Jianjun argues that many Chinese automotive brands claiming to be high-end are merely high-end products, lacking the essential brand value and integrity [3][4]. - He believes that a true high-end brand must establish a clear value proposition in the minds of consumers, built on "correct value propositions" and "unwavering integrity" [4]. Group 2: Safety and Luxury - The emphasis on "safety is the greatest luxury" reflects Wei's fundamental defense of luxury, addressing the frequent software issues in modern vehicles and advocating for accountability [4]. - This approach contrasts with other manufacturers that engage in public relations games during crises, positioning Great Wall's brand value as rooted in honesty and reliability [4]. Group 3: Profit Model Reconstruction - Great Wall Motors is adopting a core strategy of "one vehicle, multiple powertrains, multiple categories, and multiple forms," aiming to reconstruct the profit model through a platform-based approach [5]. - The company has a comprehensive range of engine options, which allows for cost reduction in development, manufacturing, and logistics, ultimately enhancing market competitiveness [5][6]. Group 4: Global Market Adaptation - The strategy includes adapting to different global energy structures and driving habits, allowing for greater flexibility in international markets [6]. - Wei Jianjun notes that Great Wall has the highest average selling price among Chinese automakers, but clarifies that this is due to product value rather than brand value [6]. Group 5: Leadership Challenges - The frequent changes in CEO positions at Great Wall Motors are attributed to the immense pressure associated with the role, which requires a comprehensive skill set [7][8]. - Wei Jianjun acknowledges the challenges faced by leaders in the highly competitive Chinese automotive market, where traditional experiences may not apply [7]. Group 6: Brand Evolution and Communication - The frequent leadership changes reflect ongoing trials and adjustments in Great Wall's journey toward high-end branding, indicating a shift towards direct consumer engagement [8]. - Wei Jianjun's self-reflection on his leadership capabilities highlights the need for adaptability in the evolving automotive landscape [8]. Group 7: Long-Term Vision for High-End Branding - The nine-year journey of Great Wall Motors is characterized by a pursuit of confidence and a commitment to establishing a foothold in the international market [9]. - The launch of the new Blue Mountain Intelligent Advanced Edition signifies a step towards achieving true high-end brand status, emphasizing the importance of cost control and quality in building brand reputation [9].

Core Insights - The shared economy model, leveraging internet technology and resource sharing, has rapidly emerged, significantly impacting various sectors including transportation and finance [1] - The shared mobility sector has seen a recovery in transaction volume, reaching 234.5 billion yuan in 2024, a year-on-year increase of 9.07% [1][9] - Future growth is expected as shared mobility integrates with advanced technologies like autonomous driving and electric vehicles, enhancing service intelligence and sustainability [1][9] Shared Mobility Industry Overview - Shared mobility refers to transportation methods where users do not own vehicles but share them, including ride-hailing services and bike-sharing [2] - The industry encompasses various innovative models such as ride-hailing, bike-sharing, and car-sharing services [2] Development Background of Shared Mobility - The shared economy, centered around internet platforms, optimizes resource allocation and enhances efficiency [4] - China's shared economy market size is projected to grow from 19.6 trillion yuan in 2015 to 44.6 trillion yuan in 2024, with a compound annual growth rate of 9.57% [4] Shared Mobility Industry Chain - The industry chain includes hardware suppliers (vehicle manufacturers, battery suppliers) at the upstream, platform operators in the middle, and end-users at the downstream [5] Current State of Shared Mobility - The user base for shared mobility in China has grown from 380 million in 2016 to 710 million in 2024, with a compound annual growth rate of 8.13% [8] - The shared mobility sector is becoming a vital part of urban transportation, driven by urbanization and increasing environmental awareness [8] Competitive Landscape and Key Players - The shared mobility industry features a competitive landscape with major players like Didi Chuxing, Cao Cao Mobility, and others in ride-hailing, while bike-sharing is dominated by companies like Hello Bike and Meituan Bike [9] Future Trends in Shared Mobility - The integration of services and the emergence of Mobility as a Service (MaaS) will enhance user experience and operational efficiency [13] - Technological advancements will improve user experience and operational intelligence, with AI and autonomous driving playing key roles [14] - The green transition in shared mobility will involve collaboration with urban energy systems, enhancing sustainability [15]

Investment Rating - The report maintains an "Overweight" rating for the automotive industry [4][21]. Core Insights - The continuation of the "old-for-new" vehicle policy is expected to benefit mid-to-high-end models, with subsidies adjusted based on vehicle price ratios [2][18][19]. - Polestar, a high-end electric vehicle company, secured $300 million in financing, indicating strong interest in the European electric vehicle market [20]. - The report emphasizes the importance of differentiating vehicle models in a competitive market, particularly as the effects of the "old-for-new" policy diminish [21]. Summary by Sections Industry Weekly Market Review - The automotive index rose by 1% in the past week, while the new energy vehicle index remained flat. The automotive parts index increased by 2%, and the commercial vehicle index also rose by 1% [11][12]. - In the past month, the automotive index increased by 5%, with the automotive parts index up by 7% [11][12]. "Old-for-New" Vehicle Policy Continuation - The policy will continue into 2026, with subsidies for scrapping and replacing vehicles adjusted to a percentage of the vehicle price, benefiting mid-to-high-end models [18][19]. Financing for High-End Electric Vehicle Companies - Polestar announced a $300 million investment from Bilbao Bizkaia Kutxa and NATIXIS, highlighting the growing interest in electric vehicles in Europe [20]. Investment Strategy and Recommendations - The report suggests focusing on companies with high cost-performance ratios and emerging technologies, recommending leading firms such as 德昌电机控股 and 豪能股份 [21]. - It also highlights the importance of differentiation in vehicle models, recommending 长城汽车, 上汽集团, and 零跑汽车 [21]. - The report identifies opportunities in the data center power supply sector, recommending 潍柴动力 and 玉柴国际 [21]. - In the automotive parts sector, it suggests investing in耐世特 and 亚太股份 due to their growth potential [21].

Core Viewpoint - The 2025 sales data reveals a significant shift in the Chinese electric vehicle (EV) market, with new players like Leap Motor, Huawei's Homologous Intelligent Driving, and Xiaomi emerging as strong competitors against established brands like BYD and Geely [6][12]. Group 1: 2025 Sales Performance - BYD led the market with 4.6024 million units sold, achieving 100% of its target [7]. - Geely surpassed 3 million units, reaching 3.0246 million with a 39% year-on-year growth [7]. - Leap Motor emerged as the top new force with nearly 600,000 units sold, marking a 103% increase [8][12]. - Homologous Intelligent Driving ranked second among new forces with 589,100 units delivered, primarily driven by the Wanjie brand [8]. - Xiaomi entered the top five with over 400,000 units sold, leveraging its ecosystem and brand loyalty [17]. Group 2: Competitive Landscape - The competition among new forces has intensified, with Leap Motor, Homologous Intelligent Driving, and Xiaomi leading the charge, while traditional players like BYD and Geely maintain their dominance [10][12]. - The market is shifting from a focus on capturing the fuel vehicle market to a more competitive landscape where companies vie for each other's market share [10]. - The new forces are increasingly focusing on systemic capabilities rather than just product features or pricing [18]. Group 3: Strategic Insights - Leap Motor's success is attributed to its cost control and high component sharing rate, which allows it to offer competitive pricing while maintaining quality [15][18]. - Xiaomi's approach combines its consumer electronics experience with automotive production, achieving a gross margin of 26.4% in Q3 2025 [17]. - The high-end players like Ideal, Homologous Intelligent Driving, and NIO face challenges as the market shifts towards technology competition rather than just configuration [19][23]. Group 4: Future Outlook - The penetration rate of new energy vehicles is expected to exceed 60% in 2026, leading to intensified competition [10]. - Companies are setting ambitious sales targets for 2026, with Homologous Intelligent Driving aiming for 1 to 1.3 million units and Leap Motor targeting 1 million [10]. - The competition will evolve into a "value war," focusing on better battery performance, intelligent features, and overall vehicle quality [29][30].

Core Viewpoint - The announcement from Changchun Public Resource Trading Center reveals that Suzhou Zhitu Technology Co., Ltd. has won the bid for the sanitation vehicle equipment update project with a bid price of 29.66 million yuan, involving multiple vehicle brands such as Jiefang, Xikail, Jiying, Great Wall, CRRC, and Daolu Bao [1]. Summary by Sections Bid Results - The winning supplier for the sanitation vehicle equipment update project is Suzhou Zhitu Technology Co., Ltd. with a bid price of 29.66 million yuan [1]. - The project includes various vehicle brands, indicating a diverse supply chain for sanitation vehicles [1]. Product Details - The bid includes several types of vehicles with specific models and quantities: - Large garbage transport vehicles from Jiefang and Xikail, with unit prices ranging from 605,000 to 832,000 yuan [2]. - Small and medium-sized garbage cleaning vehicles from brands like Great Wall and CRRC, with prices from 127,000 to 2,080,000 yuan [2]. - The total number of vehicles and their specifications highlight the scale and variety of the procurement [2]. Service Fees - The bidding agency service fee is set at 201,246 yuan, following the guidelines from the National Development and Reform Commission [3]. - The payment method for the service fee will be negotiated between the bidding party, the bidding agency, and the bidders after the announcement period [3]. Announcement and Contact Information - The announcement will be published on multiple platforms, including the China Tendering and Bidding Public Service Platform and the Changchun Public Resource Trading Network [3]. - Contact details for the bidding party and the bidding agency are provided for any inquiries regarding the announcement [3].

Core Viewpoint - The continuity of civilization is rooted in the dialectical unity of safeguarding foundations and embracing change, which is reflected in Great Wall Motors' "long-termism" approach, transforming cultural genes into technological resilience and brand strength [2][10]. Group 1: Performance and Strategy - Great Wall Motors has adopted a unique "thickening" path amidst industry anxiety, focusing on profound value reconstruction rather than mere scale expansion [3]. - In 2025, Great Wall Motors achieved impressive sales of 1,323,672 vehicles, marking a year-on-year growth of 7.33% [4]. - The company's commitment to "long-termism" is evident in its substantial investment of nearly 10 billion in technology research and development, establishing a leading global testing system and various specialized laboratories [8]. Group 2: Brand Development - The brand's "thickening" is characterized by a dual leap in connotation and value, driven by Chairman Wei Jianjun's "cultural engine" strategy, which integrates traditional Chinese culture into product definition and user relationships [11]. - In 2025, Great Wall Motors focused on cultural themes, drawing inspiration from historical sites like Dujiangyan and Dunhuang to enhance product identity and user engagement [13][14]. - The company fosters emotional connections with users through deep interaction and co-creation, transforming customers from passive recipients to active participants in product development [16]. Group 3: Global Expansion - Great Wall Motors' global strategy has evolved from mere trade output to "industrial chain ecological output," systematically expanding into overseas markets [17][18]. - The newly established Brazilian factory, with an annual capacity of 50,000 vehicles, exemplifies this strategy, serving as a hub for the Latin American market and connecting with Eurasia and Southeast Asia [20]. - The company has achieved cumulative overseas sales exceeding 2 million vehicles across over 170 countries, demonstrating its robust global presence and commitment to long-term development [21].

Core Viewpoint - Citigroup's report indicates that the mainland has updated its vehicle trade-in subsidy policy for 2023, shifting from fixed amounts to percentage-based calculations based on vehicle prices [1] Summary by Category Subsidy Policy Changes - The subsidy cap remains unchanged from last year, but eligibility is now based on vehicle price percentages rather than fixed amounts [1] - For scrapping and updating policies, only new energy vehicles priced above 166,700 yuan and fuel vehicles above 150,000 yuan qualify for the maximum subsidy [1] - Under the trade-in policy, only new energy vehicles priced above 187,500 yuan and fuel vehicles above 216,700 yuan are eligible for the maximum subsidy [1] Market Implications - The new subsidy structure may accelerate market consolidation for entry-level models (average price below 160,000 yuan) [1] - Companies like BYD, Geely, and Changan, which have advantages in cost control and higher profit margins from export businesses, may gain a competitive edge in the domestic market compared to smaller, loss-making car manufacturers [1] Commercial Vehicle Subsidies - The subsidies for commercial trucks and urban buses will remain unchanged from last year, which is expected to benefit companies like Yutong Bus and China National Heavy Duty Truck Group [1]