证券代码：603237 证券简称：五芳斋 公告编号：2025-041 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 履行的审议程序：浙江五芳斋实业股份有限公司（以下简称"公司"）于 2025 年 4 月 15 日召开了第九届董事会第十九次会议和第九届监事会第十四次会议，审 议通过了《关于使用部分闲置募集资金进行现金管理的议案》，同意公司在确保不 影响募集资金投资项目正常进行的前提下，使用额度不超过人民币 20,000.00 万元 的部分闲置募集资金进行现金管理，有效期为自公司董事会审议通过之日起 12 个 月内有效。在上述额度及决议有效期内，可循环滚动使用，期限内任一时点的交易 金额（含前述投资的收益进行再投资的相关金额）不超过上述额度。公司董事会授 权公司董事长或董事长授权人士在额度范围内行使该项投资决策权并签署相关合 同文件，具体事项由公司资金管理部负责组织实施。 特别风险提示：公司购买的为安全性高有保本约定的现金管理类产品，属 于低风险投资产品，但仍存在银行破产倒闭带来的清算风险、政策风险、流动性风 险、不可抗力风险等 ...

Core Insights - The annual Dragon Boat Festival has seen a rise in innovative rice dumpling flavors, with health-oriented options gaining popularity among consumers [1][3][10] - Online sales of rice dumplings have significantly outperformed traditional retail channels, with some platforms reporting sales increases of over 300% [10][11] - Major brands are focusing on health-conscious products, with sales of health-oriented rice dumplings increasing by 177% year-on-year [7][10] Product Innovations - Multiple brands have introduced new flavors, such as spicy meat dumplings and tea-infused dumplings, catering to diverse consumer preferences [3][5] - Health-focused products, including low-GI options and those made with nutritious ingredients, are becoming increasingly popular [7][9] Sales Trends - Online platforms like Tmall and Pinduoduo have reported substantial growth in rice dumpling sales, with Tmall noting a nearly 70% increase in transaction value compared to the previous year [10][11] - In contrast, traditional offline retail channels have experienced a decline, with sales dropping by over 34% in the weeks leading up to the festival [13] Consumer Preferences - Younger consumers (ages 16-30) are more inclined towards innovative flavors, while older demographics show a preference for traditional options [5][10] - The competition between sweet and savory rice dumplings reveals a trend where savory options are leading in sales on some platforms, while others still favor sweet varieties [9][10] Company Performance - Five Fang Zhai, known as the "first rice dumpling stock," reported a 20.92% decline in rice dumpling sales last year, despite a slight increase in gross margin [14][15] - Other companies like Huan Shang Huan and Sanquan Foods also reported declines in their rice dumpling sales, indicating a challenging market environment [16]

Core Viewpoint - The article discusses the challenges faced by Wufangzhai, a well-known zongzi (sticky rice dumpling) brand, particularly in light of a food safety crisis and declining sales, leading to investor skepticism regarding its recent promotional strategies [2][3][6]. Financial Performance - In 2024, Wufangzhai's zongzi revenue decreased by 18.64% to 1.579 billion yuan, with a total annual revenue of 2.251 billion yuan and a net profit of 142 million yuan, both down 14% year-on-year [3][29]. - The company reported a significant increase in inventory, up 33.82% year-on-year, indicating potential overproduction or declining demand [3][29]. Food Safety Crisis - The food safety issue arose when a consumer reported finding a "bloody band-aid" in a zongzi produced by Wufangzhai for a partner brand, leading to a 45% increase in return rates and a loss of consumer trust [3][10]. - Despite Wufangzhai's efforts to address the crisis through public statements and investigations, consumer skepticism remained high, questioning the effectiveness of their quality control measures [11][19]. Market Trends and Consumer Behavior - There is a noticeable decline in consumer interest in traditional zongzi, with younger generations showing less enthusiasm for the product, which is now seen as less of a delicacy compared to the past [20][24]. - The article highlights a shift in consumer preferences towards healthier, low-sugar, and low-fat food options, which Wufangzhai has not adequately addressed in its product offerings [25][30]. Strategic Challenges - Wufangzhai's reliance on seasonal sales, particularly during the Dragon Boat Festival, poses a risk as the market for traditional gift foods declines [28][30]. - The company has attempted to diversify its product line but has not successfully created a new growth curve, remaining heavily dependent on zongzi sales [28][30]. Recommendations for Future Growth - Experts suggest that Wufangzhai should innovate its product offerings to include smaller, more diverse options that cater to modern consumer preferences, potentially integrating with other food trends like tea [30][32]. - There is a call for Wufangzhai to enhance its marketing strategies and explore new sales channels beyond traditional retail to sustain growth [32].

Core Viewpoint - The recent performance of Wufangzhai (五芳斋) has been disappointing, with declining sales and stock prices, raising concerns among shareholders and the market [2][3]. Group 1: Shareholder Engagement - Wufangzhai announced a gift of rice dumpling gift boxes to eligible shareholders, with a specific offer for those holding 1,000 shares or more [1]. - The gift box contains 20 dumplings, weighing 4 kg, and is priced at 159.60 yuan [1]. Group 2: Financial Performance - For the year 2024, Wufangzhai reported revenue of 2.251 billion yuan, a year-on-year decline of 14.57% [2]. - The net profit attributable to shareholders was 142 million yuan, down 14.24% year-on-year [2]. - Revenue from the rice dumpling product line was 1.579 billion yuan, reflecting an 18.64% decrease, with a volume drop of 11,400 tons [2]. Group 3: Market Reaction - Wufangzhai's stock price has fallen over 30% in the past year, and since its IPO in 2022, the market capitalization has shrunk by more than 60% [3]. - The company faced a controversy regarding foreign objects found in its rice dumpling products, which has further impacted its reputation [3].

Core Viewpoint - The company, Wufangzhai, has initiated a promotional event to distribute rice dumpling gift boxes to shareholders, which has sparked mixed reactions from the public regarding the timing and intent of the giveaway [1][3]. Company Actions - Wufangzhai announced that it will provide rice dumpling gift boxes to shareholders holding 1,000 shares or more, with a claim period from May 28 to June 8 [1]. - The company emphasized that this initiative is part of a tradition of gifting during festive seasons, similar to a previous event during the Mid-Autumn Festival [3]. Financial Implications - The rice dumpling gift box, weighing 2,000 grams and containing 20 dumplings, is priced at 169 yuan. With 12,440 shareholders as of March 31, the total cost of the giveaway is estimated at approximately 2.1 million yuan, with a cost of about 927,400 yuan based on a gross margin of 44.16% [3][5]. Industry Context - Wufangzhai, founded in 1921 and recognized as one of the first "Chinese Time-Honored Brands," has faced challenges, including a 20.92% decline in rice dumpling sales volume and an 18.64% drop in revenue to 1.579 billion yuan last year [5][6]. - The company has also been involved in a controversy related to a product recall from a partner company, which may impact its sales during the upcoming Dragon Boat Festival [6].

Core Insights - The demand for zongzi (rice dumplings) is significantly increasing as the Dragon Boat Festival approaches, with sales in Jinan showing a notable rise compared to last year [2][3][6] Sales Performance - In Jinan, the sales volume of zongzi has increased by nearly 30% compared to last year, with daily sales reaching 3,000 to 4,000 units at popular stores [2] - A specific zongzi shop reported selling over 2,000 units daily, maintaining sales levels consistent with previous years [3][4] - Online sales are also booming, with platforms like Pinduoduo reporting a year-on-year sales increase of over 300% for zongzi, particularly salty varieties [7] Consumer Behavior - There is a noticeable increase in younger consumers (90s and 00s) purchasing handmade zongzi, seeking a sense of tradition and experience [2] - Online marketing strategies are being employed by local brands, with live streaming and promotional offers driving sales, particularly among younger demographics [6] Product Variety - The variety of zongzi has expanded, with traditional sweet flavors like red dates and honey being popular, alongside new savory options such as salted egg yolk and meat [3][4] - E-commerce platforms are offering various promotions, with many products priced under 100 yuan after discounts [6] Market Trends - The overall market for zongzi is thriving, with significant growth in both offline and online sales channels, reflecting a strong consumer interest in traditional foods during the festival season [5][6][7]

关于蜜枣粽事件的核查进展，五芳斋未回应。 校对 陈荻雁 针对这起股东回馈活动，各界也有质疑声，包括清库存、变相营销、转移负面舆情注意力等，对于这些 质疑，五芳斋并未直接回应，只是重复了公告中"为了传承和弘扬中华传统文化，也便于股东更好地了 解公司和产品，提高产品的认知度和影响力"等内容。 另外，5月上旬，有消费者发布视频称，在来伊份的蜜枣粽中吃出疑似带血创可贴的异物。涉事产品生 产日期为2025年4月2日，其外包装显示受委托单位为浙江五芳斋实业股份有限公司。5月12日，五芳斋 在官网发布情况说明，称已经成立专项工作小组，对生产流程进行深入排查，协同合作品牌方对相关问 题进行全面核查，主动配合相关部门现场检查。 新京报贝壳财经讯（记者阎侠）给股东赠送粽子礼盒，五芳斋一则"送礼"公告也把自己送上了头条。公 告发布后，5月28日和29日，五芳斋股价持续下跌，总市值从41.46亿元下降至39.87亿元，累计蒸发约 1.59亿元。截至5月30日午间收盘，五芳斋当前股价为18.86元/股，跌幅达6.22%，公司总市值约为37.39 亿元。 根据公告，截至4月28日交易结束，当天在中国证券登记结算有限责任公司上海分公司登记 ...

Group 1 - The A-share market for food and beverage consumption stocks is experiencing significant fluctuations and adjustments [1] - Joyoung (欢乐家) has seen a decline of over 10% [1] - Other companies such as Baolingbao (保龄宝), Wufangzhai (五芳斋), Jiaotong University Anli (交大昂立), Beingmate (贝因美), and Ketaobiotech (科拓生物) have also dropped more than 5% [1]

Core Viewpoint - The article highlights the challenges faced by Wufangzhai, particularly in terms of declining sales and increasing inventory, raising concerns about the company's operational strategies and market position [2][13][23]. Inventory and Sales Performance - Wufangzhai's production and sales volume of zongzi are projected to decline by 11.71% and 20.92% year-on-year for 2024, respectively [2]. - As of the end of Q1 2024, the company's inventory reached approximately 406 million yuan, nearly doubling from 217 million yuan at the end of 2023 [2][14]. - The company has faced criticism for gifting zongzi gift boxes to shareholders amid inventory issues, leading to speculation that this is a strategy to clear excess stock [2][14]. Financial Performance - Wufangzhai's revenue for 2024 is reported at 2.251 billion yuan, a year-on-year decrease of 14.57%, with net profit dropping by 14.24% to 142 million yuan [14]. - The zongzi product line saw a revenue decline of 18.64%, with sales volume decreasing by 11,400 tons, marking it as the worst-performing category [15][19]. Consumer Concerns and Quality Issues - Recent food safety incidents, including reports of moldy zongzi and foreign objects in products, have led to negative consumer feedback and damaged the brand's reputation [4][11][12][22]. - The company has attempted to address these issues by implementing stricter quality control measures, but the effectiveness of these measures remains uncertain [6][8][10]. Strategic Shifts and Market Position - Wufangzhai has been trying to diversify its product offerings beyond zongzi, including mooncakes and baked goods, but these efforts have not yet yielded significant results [17][20]. - The company aims to become a leading brand in the food and beverage sector in the Yangtze River Delta, but its non-zongzi revenue remains minimal compared to its core product line [20][22]. Consumer Trends and Market Challenges - The traditional zongzi recipe, characterized by high oil, sugar, and calories, is increasingly at odds with current consumer preferences for healthier options [22]. - The competitive landscape for zongzi has intensified, with numerous brands innovating in flavors and presentation, while Wufangzhai's offerings remain relatively conservative [23].

Core Viewpoint - The company Wufangzhai is facing significant challenges with declining sales and increasing inventory levels, raising concerns about its operational efficiency and market competitiveness [2][7][8]. Inventory and Sales Performance - Wufangzhai's production and sales volume of zongzi (rice dumplings) are projected to decline by 11.71% and 20.92% year-on-year for 2024, respectively [2]. - As of the end of Q1 2024, the company's inventory reached approximately 406 million yuan, nearly doubling from 217 million yuan at the end of 2024 [8]. - The company reported a revenue of 2.251 billion yuan for 2024, a decrease of 14.57% year-on-year, with a net profit of 142 million yuan, down 14.24% [8]. Product Performance - The zongzi series generated revenue of 1.578 billion yuan in 2024, reflecting an 18.64% decline, with sales volume dropping by 11,400 tons, marking the most significant decrease among all product lines [12]. - The mooncake business, which Wufangzhai is betting on for diversification, generated only 236 million yuan in revenue for 2024, significantly lower than the zongzi revenue [9][12]. Consumer Concerns and Quality Issues - Recent food safety incidents, including reports of zongzi containing foreign objects, have led to public outcry and damaged the company's reputation [3][6]. - Complaints about product quality, such as moldy zongzi and hair found in products, have surfaced, with inadequate responses from customer service exacerbating consumer dissatisfaction [6][8]. Strategic Initiatives and Market Position - Wufangzhai has been attempting to diversify its product offerings beyond zongzi, including launching new products like organic zongzi and baked goods, but these efforts have not yet yielded significant results [9][14]. - The company aims to establish itself as a leading brand in the food and beverage sector in the Yangtze River Delta region, but its non-zongzi business remains underdeveloped [12]. Competitive Landscape - The zongzi market has become increasingly competitive, with numerous brands innovating in flavors and presentation, while Wufangzhai's traditional approach may hinder its ability to attract younger consumers [15].