证券代码：603237 证券简称：五芳斋 公告编号：2025-043 浙江五芳斋实业股份有限公司 关于回购注销部分限制性股票的提示性公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： ? 限制性股票回购价格：10.16 元/股 ? 限制性股票回购数量：1,147,659 股 浙江五芳斋实业股份有限公司（以下简称"公司"）于 2025 年 1 月 17 日召 开第九届董事会第十八次会议和第九届监事会第十三次会议，审议通过了《关于 回购注销部分限制性股票及调整回购价格和回购数量的议案》，并于 2025 年 4 月 15 日召开第九届董事会第十九次会议和第九届监事会第十四次会议，审议通 过了《关于回购注销部分限制性股票的议案》。鉴于公司将合并办理上述两次限 制性股票的回购注销手续，为便于公司股东充分理解，现将有关事项提示说明如 下： 一、已履行的决策程序和信息披露情况 《关于公司〈2023 年限制性股票激励计划（草案）〉及其摘要的议案》《关于 公司〈2023 年限制性股票激励计划实施考核管理办法〉的议案》《关于提请 ...

证券代码：603237 证券简称：五芳斋 公告编号：2025-043 浙江五芳斋实业股份有限公司 关于回购注销部分限制性股票的提示性公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 浙江五芳斋实业股份有限公司（以下简称"公司"）于 2025 年 1 月 17 日召 开第九届董事会第十八次会议和第九届监事会第十三次会议，审议通过了《关于 回购注销部分限制性股票及调整回购价格和回购数量的议案》，并于 2025 年 4 月 15 日召开第九届董事会第十九次会议和第九届监事会第十四次会议，审议通 过了《关于回购注销部分限制性股票的议案》。鉴于公司将合并办理上述两次限 制性股票的回购注销手续，为便于公司股东充分理解，现将有关事项提示说明如 下： 一、已履行的决策程序和信息披露情况 1、2023 年 1 月 12 日，公司召开第九届董事会第四次会议，审议通过了《关 于公司〈2023 年限制性股票激励计划（草案）〉及其摘要的议案》《关于公司 〈2023 年限制性股票激励计划实施考核管理办法〉的议案》《关于提请公司股 东大 ...

浙江五芳斋实业股份有限公司（以下简称"公司"）董事会于近日收到人力资 源总监黄锦阳女士的辞职报告。因工作调整，黄锦阳女士现辞去公司人力资源总 监职务。具体情况如下： | 是否继续在上 | 是否存在未 | 原定任期 | 离任 | 姓名 | 离任职务 | 离任时间 | 市公司及其控 | 履行完毕的 | | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 到期日 | 原因 | 股子公司任职 | 公开承诺 | | | | | | | | | | | | | | | | | 人力资源 | 年 | 年 | 工作 | 2025 | 6 | 2025 | 黄锦阳 | 否 | 是 | 总监 | 月 | 日 | 月 | 日 | 调整 | 11 | 10 | 9 | 一、高级管理人员提前离任的基本情况 二、离任对公司的影响 证券代码：603237 证券简称：五芳斋 公告编号：2025-042 浙江五芳斋实业股份 ...

Group 1 - The core idea of the articles highlights the trend of listed companies providing tangible benefits to shareholders, such as food products and entertainment tickets, to enhance investor engagement and loyalty [1][2][3] - Companies are increasingly adopting diverse shareholder return methods, including cash dividends and share buybacks, reflecting a growing awareness of the importance of returning value to investors [2][3] - The practice of offering physical gifts is seen as innovative, but there are concerns regarding the sincerity of some companies' intentions, as past instances have shown that gifts may not always represent genuine value [2][3] Group 2 - Fairness in the distribution of gifts is a concern, as some companies impose minimum shareholding requirements or specific holding periods, which can lead to dissatisfaction among certain investors [3] - Despite the appeal of physical rewards, investors prioritize financial returns and the overall performance of the company, indicating that tangible gifts cannot replace monetary compensation [3] - Ultimately, companies must focus on solid performance, sound business strategies, and sustainable cash return plans to build trust and ensure long-term investor confidence [3]

Investment Rating - The report maintains a "Recommendation" rating for the food and beverage industry, indicating that the industry index is expected to outperform the benchmark index by more than 10% [5]. Core Insights - The food and beverage sector in A-shares has seen a decline of 2.12% over the past two weeks, underperforming the Shanghai Composite Index by 3.22 percentage points [2][14]. - Within the sector, soft drinks (+9.45%), snacks (+5.48%), and other alcoholic beverages (+4.98%) have shown the highest gains, while dairy products (-3.81%), liquor (-3.64%), and fermented seasoning products (-1.26%) have experienced the largest declines [2][14]. - Notable individual stock performances include Junyao Health (+72.44%), Hainan Coconut Island (+20.26%), and Miaokelando (+19.95%) leading in gains, while Wufangzhai (-10.35%), ST Jiajia (-6.92%), and Shanxi Fenjiu (-5.41%) faced the largest losses [2][14]. Summary by Sections Market Review - The food and beverage industry in A-shares has underperformed compared to major indices, with a year-to-date decline of 2.57% [14]. - The report highlights the performance of various sub-sectors, with soft drinks and snacks showing resilience while liquor and dairy face challenges [2][14]. Key Data Tracking - The report provides pricing data for key products, such as the price of Feitian Moutai at 2,130 RMB for original boxes and 2,050 RMB for bulk, reflecting a decrease of 25 RMB and 50 RMB respectively over two weeks [3][29]. - The average price of fresh milk in major production areas is reported at 3.06 RMB per kilogram, down 8.4% year-on-year [36]. Key Events Tracking - The report notes that the food manufacturing sector's profit increased by 1.1% year-on-year in the first four months of 2025, with total revenue reaching 713.58 billion RMB [4][55]. - Performance in the e-commerce space during the Tmall 618 event shows strong sales for brands like Three Squirrels and Good Products Store [4][55]. Investment Recommendations - For the liquor segment, the report suggests focusing on high-end brands with strong market positions, such as Guizhou Moutai and Wuliangye, while also considering regional leaders with favorable competitive dynamics [10][56]. - In the broader consumer goods category, the report highlights the rising popularity of yellow wine and the seasonal uptick in beer consumption, alongside strong performance in snack foods and energy drinks [10][56].

Core Viewpoint - Wufangzhai, known as the "first stock of zongzi," experienced its first performance decline since its listing in 2024, with both revenue and net profit decreasing due to a significant drop in zongzi sales, intensified market competition, and weak consumer demand [1][5] Financial Performance - In 2024, Wufangzhai achieved revenue of approximately 2.251 billion yuan, a year-on-year decline of 14.57% - The net profit attributable to shareholders was about 142 million yuan, down 14.24% year-on-year - The net profit after deducting non-recurring gains and losses was around 130 million yuan, a decrease of 9.66% year-on-year - In Q1 2025, the company reported revenue of 243 million yuan, an increase of 17.2% year-on-year, but the net profit attributable to shareholders remained in a loss position [1][5] Core Business Challenges - The core business of Wufangzhai, particularly its zongzi series, faced unprecedented market pressure in 2024, with sales heavily reliant on holiday demand - Increased market competition and heightened consumer price sensitivity, coupled with economic uncertainty, led to a significant decline in zongzi sales - The changing competitive landscape, with the rise of new brands and the proliferation of e-commerce platforms, weakened Wufangzhai's traditional channel advantages [2][3] Strategic Transformation - To address the weak core business, Wufangzhai proposed a multi-brand strategy in 2024, aiming to cover more niche markets with high-end and cost-effective brands - However, the implementation of this strategy has not yielded the expected results, with new product lines underperforming and traditional seasonal products like mooncakes failing to compensate for the decline in zongzi sales - International expansion offers new growth opportunities, but Wufangzhai's brand influence and channel development in overseas markets remain in the early stages, requiring significant resource investment [3][4] Brand and Channel Restructuring - In 2024, Wufangzhai undertook a large-scale channel adjustment, closing underperforming stores and optimizing its distribution network - While this adjustment improved channel quality, the contraction of offline channels and the expansion of online channels created a balancing act, with online profitability not sufficient to offset offline losses - The brand's recognition among younger consumers is declining, necessitating increased investment in brand marketing and product innovation to regain market favor [4][5] Summary and Outlook - Wufangzhai's 2024 financial report highlights the survival challenges faced by traditional food brands amid changing market conditions and intensified competition - The company must focus on brand innovation, market expansion, and product structure optimization while accelerating its internationalization efforts to identify new growth points - A comprehensive strategic transformation and enhancement of innovation capabilities are essential for Wufangzhai to regain a competitive edge in the market [5]

Group 1 - The consumption market during the Dragon Boat Festival was active, with sales reaching 4.18 billion yuan, a year-on-year increase of 1.6% [1] - There is a noticeable trend of consumers shifting from "novelty" to "practicality" in their preferences for seasonal foods, with a growing emphasis on health, particularly low glycemic index (GI) options [3][4] - Sales of zongzi (sticky rice dumplings) saw significant growth, with platforms like Dingdong Maicai reporting over 20% year-on-year increase in sales, and a 43% increase in sales volume in the week leading up to the festival [2][3] Group 2 - Low GI zongzi have gained popularity, with new products being developed that replace traditional glutinous rice with healthier grains like oat rice and include low GI certified ingredients [3][4] - The trend towards health-conscious food options is not limited to zongzi, as traditional festival foods like mooncakes and yuanxiao are also expected to evolve towards healthier and more nutritious versions [4] - Consumers are increasingly willing to spend on products that enhance the ritualistic aspects of traditional festivals, such as艾草 (mugwort) and香囊 (fragrant sachets), indicating a growing appreciation for cultural significance [5][6]

Group 1 - The core issue in the hotel industry this year is the poor sales performance of zongzi, with many hotels struggling to meet their sales targets [1][19] - Hotel employees have expressed frustration on social media about the difficulty of selling zongzi, starting from as early as March and April [2][11] - The sales targets for zongzi are often imposed on all hotel staff, regardless of their roles, leading to significant pressure to sell large quantities [3][4] Group 2 - The average profit margin for zongzi is around 40%, with some innovative varieties reaching margins of over 80% [8] - Compared to the declining revenue per available room (RevPAR) in hotels, selling zongzi has become an attractive option for generating income [9] Group 3 - Major companies in the zongzi industry are reporting declining sales, with the leading brand, Wufangzhai, showing an 18.64% year-on-year drop in revenue, amounting to 1.579 billion yuan [23] - Other companies, such as Zhenzhenlaolao and Sanquan Foods, are also experiencing significant losses and revenue declines in their zongzi product lines [24][25] Group 4 - The zongzi industry faces challenges such as a short sales period and changing consumer preferences towards healthier options, which are not aligned with the traditional high-fat, high-sugar nature of zongzi [29][32] - Despite the decline in finished zongzi sales, the demand for raw materials related to zongzi production, like bamboo leaves, has increased significantly, indicating a shift towards homemade zongzi [33][34] Group 5 - The zongzi gift voucher model has become prevalent, where the actual product is often not produced, leading to a complex chain of transactions that benefits multiple parties but may not reflect actual consumer demand [35][37] - The demand for high-end business and social banquet services has decreased, impacting the sales of gift vouchers, which were previously popular [40][41] Group 6 - Many hotels are already looking into mooncake sales for the upcoming season, indicating a potential repeat of the challenges faced with zongzi if the same sales strategies are employed [42]

Core Viewpoint - The company Wufangzhai, known as the "Zongzi King," is facing its most severe crisis since its listing, marked by declining sales and a food safety scandal [3][8]. Financial Performance - In 2024, Wufangzhai's revenue from Zongzi decreased by 18.64% to 1.579 billion yuan, with a total annual revenue of 2.251 billion yuan and a net profit of 142 million yuan, both down 14% year-on-year [6][31]. - The company's inventory surged by 33.82% year-on-year, indicating significant overstock issues [6]. Food Safety Crisis - A food safety incident involving a Zongzi product containing a suspected blood-stained band-aid led to a 45% increase in return rates for the affected brand, severely damaging consumer trust [5][10]. - Despite Wufangzhai's efforts to address the issue, including product recalls and public statements, consumer skepticism remains high [12][19]. Production and Quality Control - Wufangzhai employs a mixed production model, with 16.43% of its Zongzi produced by external suppliers, raising concerns about quality control [14]. - The company has faced numerous complaints regarding product quality, with over 4,000 complaints logged on consumer platforms [16]. Market Trends and Consumer Behavior - The demand for traditional Zongzi is declining, with younger consumers showing less interest in the product, which is now seen as less relevant in modern diets [22][24]. - Competitors are innovating with healthier, low-sugar options, while Wufangzhai's product offerings remain largely traditional [29]. Strategic Recommendations - Experts suggest that Wufangzhai should diversify its product line beyond Zongzi and focus on modern consumer preferences, such as smaller, healthier portions [32][34]. - The company is encouraged to enhance its marketing strategies and explore new sales channels to adapt to changing consumer behaviors [32][35].

证券代码：603237 证券简称：五芳斋 公告编号：2025-041 浙江五芳斋实业股份有限公司 关于使用部分闲置募集资金进行现金管理到期赎回并 继续进行现金管理的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 ? 投资种类：银行结构性存款产品 ? 投资金额：人民币 5,000.00 万元 ? 履行的审议程序：浙江五芳斋实业股份有限公司（以下简称"公司"）于 2025 年 4 月 15 日召开了第九届董事会第十九次会议和第九届监事会第十四次会议，审 议通过了《关于使用部分闲置募集资金进行现金管理的议案》，同意公司在确保不 影响募集资金投资项目正常进行的前提下，使用额度不超过人民币 20,000.00 万元 的部分闲置募集资金进行现金管理，有效期为自公司董事会审议通过之日起 12 个 月内有效。在上述额度及决议有效期内，可循环滚动使用，期限内任一时点的交易 金额（含前述投资的收益进行再投资的相关金额）不超过上述额度。公司董事会授 权公司董事长或董事长授权人士在额度范围内行使该项投资决策权并签署相关合 同文件，具体事项由公司 ...