Investment Rating - The report maintains a "Buy" rating for the internet media industry, indicating expected returns exceeding the market benchmark by over 15% in the next 6-12 months [6]. Core Insights - The short drama market in China is projected to reach RMB 634.3 billion by 2025, with a year-on-year growth of 26%, and is expected to grow to RMB 856.5 billion by 2027, reflecting a compound annual growth rate (CAGR) of 19.2% from 2025 to 2027 [1][13]. - The AI-driven comic drama market is anticipated to exceed RMB 200 billion in 2025, with a significant increase in production capacity and the number of new releases [3][27]. - The report highlights the transition of the industry towards "premiumization and industrialization," with AI technology playing a crucial role in enhancing production efficiency and reducing costs [5][35]. Summary by Sections Short Drama Market - The domestic short drama market is expected to grow steadily, with a projected market size of RMB 634.3 billion in 2025, up 26% year-on-year, and a forecasted increase to RMB 856.5 billion by 2027 [1][13]. - The supply of short dramas is increasing, with the number of new releases rising from 34,600 in 2024 to 39,600 in the first half of 2025, indicating a faster pace of capacity release [1][16]. - The overseas short drama market is set for significant growth, with revenues expected to reach USD 2.38 billion in 2025, marking a year-on-year increase of 263% [2][21]. Comic Drama Market - 2025 is identified as the year of AI comic dramas in China, with the market expected to surpass RMB 200 billion, driven by the use of AI tools for script generation and production [3][27]. - The number of comic dramas released is projected to reach 46,931 in 2025, with a notable increase in production efficiency due to AI integration [3][28]. - Major companies are investing in comic drama production, with platforms like Douyin and iQIYI providing financial incentives to support creators [4][30]. Investment Recommendations - The report suggests focusing on companies that are well-positioned to benefit from the growth in short and comic dramas, recommending companies such as Yu Wen Group, Zhongwen Online, and Zhangyue Technology [5][35][36]. - The report emphasizes the importance of capacity release in the industry and the potential for significant IP value to be unlocked in the coming years [5][35].

Market Performance - The digital media sector increased by 10.35% on January 12, with Chuanwang Media leading the gains [1] - The Shanghai Composite Index closed at 4165.29, up 1.09%, while the Shenzhen Component Index closed at 14366.91, up 1.75% [1] Individual Stock Performance - Chuanwang Media (300987) closed at 21.65, up 20.01% with a trading volume of 314,100 shares and a transaction value of 655 million [1] - Zhidema (300785) closed at 62.64, up 20.00% with a trading volume of 293,000 shares and a transaction value of 1.76 billion [1] - Zhuochuang Information (301299) closed at 65.10, up 13.38% with a trading volume of 76,800 shares and a transaction value of 488 million [1] - Mango Super Media (300413) closed at 29.65, up 12.57% with a trading volume of 810,800 shares and a transaction value of 2.31 billion [1] - People's Daily Online (603000) closed at 23.16, up 10.02% with a trading volume of 344,000 shares and a transaction value of 797 million [1] Capital Flow Analysis - The digital media sector saw a net inflow of 1.144 billion in main funds, while retail funds experienced a net outflow of 524 million [2][3] - Major stocks like Mango Super Media and People's Daily Online had significant net inflows from main funds, indicating strong institutional interest [3]

Investment Rating - The investment rating for the industry is "Outperform the Market" (maintained) [1]. Core Insights - AI applications are entering a global acceleration phase, with both domestic and overseas markets continuing to expand on a high base. As of September 2025, overseas AI application monthly active users (MAU) have surpassed 1.2 billion, a year-on-year increase of 76.7%, while China's AI application MAU reached 490 million, growing by 172.3% [12]. - AI search, composed of AI chatbots and AI search engines, has become the core engine of AI application development, shifting user behavior from "searching links" to "asking AI for answers." This transformation is reshaping information access and making shopping recommendations a core use case, fundamentally changing brand communication models [12][18]. - The Generative Engine Optimization (GEO) is revolutionizing traditional marketing models, enabling better advertising effectiveness by allowing brands to be directly referenced in AI-generated answers rather than just appearing in search results [13][17]. Summary by Sections AI Marketing: GEO Reshaping Advertising Models - GEO enables a complete transformation of advertising strategies, allowing brands to be directly referenced in AI-generated responses, enhancing exposure and engagement [13][17]. - The shift from traditional SEO to GEO is evident, with brands needing to optimize for AI-generated content rather than traditional search engine visibility [21][30]. AI Short/Anime Series: Multi-Modal Capabilities Driving Market Explosion - AI-driven short series, utilizing AIGC technology, significantly lower production costs and improve efficiency, making it a high-growth area in the content market [33][42]. - The number of AI animation micro-short series launched has been increasing, with 2,902 episodes released from January to August 2025, primarily targeting a younger audience [45]. Market Growth and Company Benefits - The GEO market is expected to grow rapidly, with projections indicating a global market size of $24 billion by 2026 and $100 billion by 2030. In China, the GEO market is anticipated to reach 11.1 billion yuan by 2026 and 36.5 billion yuan by 2028 [30]. - Companies benefiting from this trend include technology providers and content platforms such as 引力传媒, 光云科技, and 哔哩哔哩, which are positioned to capitalize on the shift towards GEO [30].

Core Insights - The article highlights the release of the 2025 Wind Sail Good Book List and the inaugural Wind Sail Good Drama List by Zhangyue Technology, showcasing the company's achievements in digital reading and short drama content over the past year [1][9][59] Digital Reading Achievements - The Wind Sail Good Book List has been published for five consecutive years, featuring a diverse content matrix across six categories: published books, audiobooks, institutional reading, film adaptations, original literature, and comics [9] - The list includes works from renowned authors such as Krasnohorkai, Annie Ernaux, Jia Pingwa, Wang Shuo, and Yu Hua, presenting a culturally rich and contemporary reading selection [9] Audiobook Development - Audiobooks have gained popularity due to their convenience and emotional engagement, with Zhangyue accumulating nearly 1 million hours of quality content [9] - Selected audiobooks for the year include titles like "Snow City," "Framework Thinking," and "Mastering Habits," emphasizing the dual value of knowledge acquisition and emotional support [9] Institutional Reading Focus - The company is committed to enhancing institutional reading services, aligning with the newly published "National Reading Promotion Regulations" that encourage diverse reading services [18] - Popular titles among institutional readers include "The Great Change: Fifty Years of Late Qing Reform" and "AI Changes the World: New Developments in Artificial Intelligence and Intelligent Computing Economy," reflecting a focus on history, humanities, and cutting-edge technology [18] Short Drama Expansion - The introduction of the Wind Sail Good Drama List marks a significant development, featuring a diverse creation matrix across genres such as romance, historical intrigue, fantasy martial arts, and suspense [30] - Notable short dramas include "The Emperor's Favorite Pet After Being Eavesdropped," "Invincible Crown Prince," and "Double Immortal Blessing," which have achieved high rankings on various platforms [30][34][36] International Market Growth - Zhangyue's short dramas have made significant strides in international markets, establishing stable distribution channels in countries like the USA, South Korea, and Indonesia through the iDrama platform [49] - The company plans to increase localized content investment in key regions, aiming to promote Chinese short dramas globally and enhance the diversity of digital content [49]

Core Insights - The rise of "manhua drama" represents a transformation of traditional animation into short video formats, catering to the entertainment needs of modern young audiences with a focus on quick, engaging content [1][2] - The unique production model of manhua drama, characterized by lower costs and shorter production cycles, differentiates it from traditional animation and live-action short dramas, allowing for a diverse range of content [1][2] - The integration of AI technology in the production process has significantly reduced costs and improved efficiency, enabling a scalable growth phase for the industry [3][5] Group 1: Market Performance and User Engagement - Manhua dramas have achieved significant viewership, with 80 works surpassing 10 million views and over 10 works exceeding 100 million views, indicating strong market potential [1] - The overlap between paying users of manhua dramas and short dramas is only 38%, suggesting that manhua dramas attract a substantial number of new paying users [2] - The appeal of manhua dramas lies in their ability to resonate emotionally with users, enhanced by community interactions and a low-cost, fast-paced payment model [2] Group 2: Technological Advancements and Production Efficiency - AI tools have drastically reduced the production costs of manhua dramas, with costs dropping from 2000-5000 yuan per minute to 1000-2500 yuan, achieving a reduction of up to 50% [3] - The introduction of platforms like "Manhua Assistant" and "Dream Maker 2.0" has further streamlined the creative process, allowing creators to focus on narrative and aesthetics [5] - The evolution of AI technology is reshaping the production logic, enabling creators to generate high-quality content with less manual effort [5] Group 3: Industry Challenges and Future Directions - The manhua drama industry faces challenges such as content homogenization, copyright disputes, and the need for content safety, which could hinder sustainable growth [6][7] - AI is currently viewed as a supportive tool in scriptwriting, lacking the capability to create complex narratives independently, which highlights the need for human creativity in the production process [7] - The increase in copyright infringement cases related to AI-generated content necessitates the establishment of a comprehensive copyright governance system within the industry [8]

Market Performance - The digital media sector increased by 4.87% on January 9, with "Zhi De Mai" leading the gains [1] - The Shanghai Composite Index closed at 4120.43, up 0.92%, while the Shenzhen Component Index closed at 14120.15, up 1.15% [1] Individual Stock Performance - "Zhi De Mai" (300785) closed at 52.20, up 12.14%, with a trading volume of 411,300 shares and a transaction value of 2.06 billion [1] - "Xin Hua Wang" (603888) closed at 22.24, up 7.91%, with a trading volume of 386,500 shares and a transaction value of 830 million [1] - "Mango Super Media" (300413) closed at 26.34, up 5.15%, with a trading volume of 430,300 shares and a transaction value of 1.11 billion [1] - "Ren Min Wang" (603000) closed at 21.05, up 4.88%, with a trading volume of 413,400 shares and a transaction value of 855 million [1] - "Shi Jie Zhong Guo" (000681) closed at 26.02, up 4.50%, with a trading volume of 1,395,300 shares and a transaction value of 3.56 billion [1] Capital Flow Analysis - The digital media sector saw a net inflow of 219 million from institutional investors, while retail investors experienced a net outflow of 111 million [2] - "Zhi De Mai" had a net inflow of 99.46 million from institutional investors, but a net outflow of 61.19 million from retail investors [3] - "Mango Super Media" experienced a net inflow of 72.86 million from institutional investors, with a net outflow of 41.86 million from retail investors [3]

Group 1 - The digital media sector increased by 1.7% on January 8, with Guomai Culture leading the gains [1] - The Shanghai Composite Index closed at 4082.98, down 0.07%, while the Shenzhen Component Index closed at 13959.48, down 0.51% [1] - Guomai Culture's stock price rose by 5.28% to 13.55, with a trading volume of 196,300 shares and a transaction value of 264 million yuan [1] Group 2 - The net outflow of main funds in the digital media sector was 64.15 million yuan, while retail investors saw a net inflow of 147 million yuan [1] - The stock "Zhidingmai" had a main fund net inflow of 67.59 million yuan, but retail investors experienced a net outflow of 35.76 million yuan [2] - "Guomai Culture" had a main fund net inflow of 17.50 million yuan, with retail investors seeing a net outflow of 11.50 million yuan [2]

一、会议召开和出席情况 (一)股东会召开的时间：2026年1月7日 (二)股东会召开的地点：中国北京市朝阳区四惠东四惠大厦公司会议室 证券代码：603533 证券简称：掌阅科技 公告编号：2026-001 掌阅科技股份有限公司 2026年第一次临时股东会决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗漏，并对其内容 的真实性、准确性和完整性承担法律责任。 重要内容提示： ● 本次会议是否有否决议案：无 (三)出席会议的普通股股东和恢复表决权的优先股股东及其持有股份情况： ■ (四)表决方式是否符合《公司法》及《公司章程》的规定，会议主持情况等。 本次股东会是由公司董事会召集，董事长成湘均先生主持，会议以现场投票和网络投票相结合的方式表 决，本次会议的召集、召开和表决方式符合《公司法》及《公司章程》的规定。 (五)公司董事和董事会秘书的列席情况 1、公司在任董事6人，列席6人，其中独立董事唐朝云、许超以线上视频形式列席本次会议； (一)非累积投票议案 1、议案名称：关于2026年度日常关联交易预计的议案 审议结果：通过 表决情况： ■ (二)涉及重大事项，5%以下股东的表决 ...

Group 1 - The company, Zhangyue Technology (603533), has disclosed a preliminary announcement indicating an expected net loss for the fiscal year 2025, specifically projecting a negative net profit attributable to shareholders [1] - The company's operational performance for 2025 is anticipated to show a decline, leading to a loss [1]

Core Viewpoint - The company, iReader Technology (603533.SH), has disclosed a preliminary announcement indicating an expected net loss for the fiscal year 2025, specifically projecting a negative net profit attributable to shareholders [1] Group 1 - The company anticipates that its operating performance for the year 2025 will result in a loss [1]